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Upturn AI SWOT - About
ProShares Long Online/Short Stores ETF (CLIX)
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Upturn Advisory Summary
10/24/2025: CLIX (1-star) is a SELL. SELL since 2 days. Simulated Profits (22.64%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type ETF | Historic Profit 19.48% | Avg. Invested days 46 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | ETF Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/24/2025 |
Key Highlights
Volume (30-day avg) - | Beta 0.92 | 52 Weeks Range 38.87 - 52.57 | Updated Date 06/29/2025 |
52 Weeks Range 38.87 - 52.57 | Updated Date 06/29/2025 |
Upturn AI SWOT
ProShares Long Online/Short Stores ETF
ETF Overview
Overview
The ProShares Long Online/Short Stores ETF (CLIX) offers a unique investment strategy by taking a long position in online retailers and a short position in brick-and-mortar stores, aiming to profit from the shift towards e-commerce.
Reputation and Reliability
ProShares is a well-established issuer known for its leveraged and inverse ETFs.
Management Expertise
ProShares has a dedicated management team with experience in structured products and alternative investment strategies.
Investment Objective
Goal
To generate returns based on the relative performance of online retailers versus brick-and-mortar stores.
Investment Approach and Strategy
Strategy: The ETF uses a rules-based approach to construct a long/short portfolio based on a specific index.
Composition The ETF holds a mix of long positions in online retail companies and short positions in brick-and-mortar retail companies.
Market Position
Market Share: CLIX's market share is relatively small within the broader retail ETF market.
Total Net Assets (AUM): 33020000
Competitors
Key Competitors
- Amplify Online Retail ETF (IBUY)
- SPDR S&P Retail ETF (XRT)
- VanEck Vectors Retail ETF (RTH)
Competitive Landscape
The retail ETF market is competitive, with established players like XRT and RTH dominating. CLIX differentiates itself with its long/short strategy, providing a unique investment proposition compared to traditional long-only retail ETFs. CLIX's advantage lies in its targeted approach to profiting from e-commerce growth, but its complexity and reliance on short positions may be a disadvantage for some investors.
Financial Performance
Historical Performance: Historical performance data is variable, depending on the relative performance of online versus brick-and-mortar retailers.
Benchmark Comparison: The ETF's performance is not directly comparable to a traditional retail benchmark due to its long/short strategy.
Expense Ratio: 0.65
Liquidity
Average Trading Volume
The average trading volume of CLIX is moderate, which may affect the ease of entering and exiting positions.
Bid-Ask Spread
The bid-ask spread of CLIX can fluctuate, potentially increasing the cost of trading.
Market Dynamics
Market Environment Factors
Economic indicators such as consumer spending, e-commerce growth rates, and interest rates influence CLIX's performance.
Growth Trajectory
CLIX's growth depends on the sustained growth of online retail and the decline of traditional brick-and-mortar stores, with potential adjustments to its holdings based on market conditions.
Moat and Competitive Advantages
Competitive Edge
CLIX's unique long/short strategy provides a distinct advantage by directly targeting the e-commerce trend. The ETF's structure allows investors to express a specific view on the relative performance of online versus traditional retailers. This targeted approach differentiates it from broad retail ETFs that may dilute exposure to the e-commerce theme. The ETF's active management aims to optimize portfolio composition based on market trends, providing a potential source of outperformance.
Risk Analysis
Volatility
CLIX may exhibit higher volatility than traditional retail ETFs due to its use of short positions.
Market Risk
The performance of CLIX is subject to market risk, particularly changes in consumer spending habits and the competitive landscape of the retail industry.
Investor Profile
Ideal Investor Profile
CLIX is suitable for investors who have a strong conviction in the long-term growth of online retail and the decline of brick-and-mortar stores.
Market Risk
CLIX is best suited for active traders and sophisticated investors who understand the risks associated with long/short strategies.
Summary
The ProShares Long Online/Short Stores ETF (CLIX) offers a unique investment strategy by taking a long position in online retailers and a short position in brick-and-mortar stores, aiming to capitalize on the shift towards e-commerce. CLIX's performance is dependent on the relative performance of online versus traditional retailers and may exhibit higher volatility than broad retail ETFs. This ETF is best suited for sophisticated investors with a strong view on the future of retail. CLIX's strategy differentiates it from passive, market-cap-weighted ETFs in the retail space and provides exposure to a targeted investment theme.
Peer Comparison
Sources and Disclaimers
Data Sources:
- ProShares website
- ETF.com
- Morningstar
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Investment decisions should be based on individual circumstances and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ProShares Long Online/Short Stores ETF
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests in financial instruments that ProShare Advisors believes, in combination, should track the performance of the index. The index consists of a 100% long position in the equity securities contained in the ProShares Online Retail Index (the "Online Index") and a 50% short position in the equity securities contained in the Solactive-ProShares Bricks and Mortar Retail Store Index (the "Retail Store Index"). The fund is non-diversified.
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