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Alaska Air Group Inc (ALK)



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Upturn Advisory Summary
09/11/2025: ALK (5-star) is a STRONG-BUY. BUY since 42 days. Simulated Profits (23.66%). Updated daily EoD!
1 Year Target Price $66.29
1 Year Target Price $66.29
9 | Strong Buy |
5 | Buy |
2 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 87.35% | Avg. Invested days 53 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.22B USD | Price to earnings Ratio 25.68 | 1Y Target Price 66.29 |
Price to earnings Ratio 25.68 | 1Y Target Price 66.29 | ||
Volume (30-day avg) 16 | Beta 1.45 | 52 Weeks Range 39.10 - 78.08 | Updated Date 09/10/2025 |
52 Weeks Range 39.10 - 78.08 | Updated Date 09/10/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.44 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.33% | Operating Margin (TTM) 9.02% |
Management Effectiveness
Return on Assets (TTM) 2.83% | Return on Equity (TTM) 7.66% |
Valuation
Trailing PE 25.68 | Forward PE 9.12 | Enterprise Value 11473199755 | Price to Sales(TTM) 0.54 |
Enterprise Value 11473199755 | Price to Sales(TTM) 0.54 | ||
Enterprise Value to Revenue 0.85 | Enterprise Value to EBITDA 8.64 | Shares Outstanding 115310000 | Shares Floating 114721215 |
Shares Outstanding 115310000 | Shares Floating 114721215 | ||
Percent Insiders 0.58 | Percent Institutions 91.03 |
Upturn AI SWOT
Alaska Air Group Inc

Company Overview
History and Background
Alaska Air Group Inc. was founded in 1932 as McGee Airways. It has grown from a small regional carrier to a major airline serving destinations across North America.
Core Business Areas
- Alaska Airlines: Provides passenger air transportation services primarily in Alaska, the Pacific Northwest, and the West Coast. It focuses on both leisure and business travelers.
- Horizon Air: Operates regional flights under the Alaska Airlines brand, mainly serving smaller communities and connecting them to larger hubs.
Leadership and Structure
The leadership team includes the CEO and other senior executives. The organizational structure consists of various departments such as operations, finance, and marketing.
Top Products and Market Share
Key Offerings
- Passenger Air Transportation: The core product is transporting passengers. Competitors include Delta (DAL), United (UAL), and Southwest (LUV). Alaska Airlines focuses on customer service and reliability, but market share varies by region. Revenue contribution is primary.
- Freight and Mail Services: Alaska Air also transports cargo and mail. Competitors are FedEx (FDX) and UPS (UPS). Freight is a significant revenue source.
- Mileage Plan: The Mileage Plan loyalty program encourages repeat business. It is comparable to similar programs from major airlines. Competitors are Delta SkyMiles, United MileagePlus.
Market Dynamics
Industry Overview
The airline industry is highly competitive, cyclical, and sensitive to economic conditions, fuel prices, and geopolitical events.
Positioning
Alaska Air Group Inc. is positioned as a leading airline in the Pacific Northwest and Alaska, known for its strong brand, customer service, and efficient operations.
Total Addressable Market (TAM)
The global airline market is valued in hundreds of billions USD. Alaska Air's TAM is focused on routes it serves, especially in the Western United States and Alaska. It seeks to increase its market share in those regions.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Focus on customer service
- Efficient operations
- Dominant position in Alaska and the Pacific Northwest
- Loyal customer base
Weaknesses
- Reliance on specific geographic regions
- Vulnerability to fuel price fluctuations
- Labor costs
- Limited international presence compared to larger airlines
Opportunities
- Expanding into new markets
- Increasing ancillary revenue streams
- Forming strategic alliances
- Modernizing fleet for fuel efficiency
Threats
- Intense competition from other airlines
- Economic downturns
- Geopolitical instability
- Regulatory changes
- Rising fuel costs
Competitors and Market Share
Key Competitors
- DAL
- UAL
- LUV
Competitive Landscape
Alaska Air Group competes on customer service, route network in Alaska and Pacific Northwest, but faces challenges against larger network carriers.
Major Acquisitions
Virgin America
- Year: 2016
- Acquisition Price (USD millions): 2600
- Strategic Rationale: Expanded Alaska Airlines' presence in California and strengthened its position on the West Coast.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by expansion within its core markets and strategic acquisitions.
Future Projections: Analyst projections suggest continued growth, dependent on economic conditions and effective cost management.
Recent Initiatives: Recent initiatives include fleet modernization and network expansion.
Summary
Alaska Air Group is a well-established airline with a strong presence in the Pacific Northwest and Alaska, known for its customer service. While its financial performance is tied to the volatile airline industry, strategic initiatives such as fleet modernization and market expansion provide growth opportunities. It needs to watch out for fuel costs, intense competition and labor cost pressures. Their strong brand loyalty helps them compete in the US market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Analyst Reports
- Industry Reports
Disclaimers:
The analysis is based on available information and is not financial advice. Market conditions and company performance can change, affecting the accuracy of this analysis.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Alaska Air Group Inc
Exchange NYSE | Headquaters Seattle, WA, United States | ||
IPO Launch date 2001-01-02 | President, CEO & Director Mr. Benito Minicucci | ||
Sector Industrials | Industry Airlines | Full time employees 30536 | Website https://www.alaskaair.com |
Full time employees 30536 | Website https://www.alaskaair.com |
Alaska Air Group, Inc., through its subsidiaries, operates airlines. It operates through three segments: Alaska Airlines, Hawaiian Airlines, and Regional. The company offers scheduled air transportation services on Boeing jet aircraft for passengers and cargo in the United States, and in parts of Canada, Mexico, Costa Rica, Belize, Guatemala, and the Bahamas; and for passengers across a shorter distance network within the United States, Canada, and Mexico. Alaska Air Group, Inc. was founded in 1932 and is based in Seattle, Washington.

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