Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
ALK 
Alaska Air Group Inc (ALK)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
07/08/2025: ALK (5-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Number of Analysts
16 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $64.02
1 Year Target Price $64.02
| 9 | Strong Buy |
| 5 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 51.5% | Avg. Invested days 56 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 07/08/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.20B USD | Price to earnings Ratio 18.19 | 1Y Target Price 64.02 |
Price to earnings Ratio 18.19 | 1Y Target Price 64.02 | ||
Volume (30-day avg) 16 | Beta 1.44 | 52 Weeks Range 32.62 - 78.08 | Updated Date 07/7/2025 |
52 Weeks Range 32.62 - 78.08 | Updated Date 07/7/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.78 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-16 | When After Market | Estimate 1.54 | Actual - |
Profitability
Profit Margin 2.86% | Operating Margin (TTM) -3.51% |
Management Effectiveness
Return on Assets (TTM) 3.34% | Return on Equity (TTM) 8.9% |
Valuation
Trailing PE 18.19 | Forward PE 13.81 | Enterprise Value 9950819078 | Price to Sales(TTM) 0.49 |
Enterprise Value 9950819078 | Price to Sales(TTM) 0.49 | ||
Enterprise Value to Revenue 0.79 | Enterprise Value to EBITDA 7.61 | Shares Outstanding 121393000 | Shares Floating 120774619 |
Shares Outstanding 121393000 | Shares Floating 120774619 | ||
Percent Insiders 0.57 | Percent Institutions 93.41 |
Upturn AI SWOT
Alaska Air Group Inc
Company Overview
History and Background
Alaska Air Group was founded in 1932 as McGee Airways. It evolved through various mergers and acquisitions to become the Alaska Air Group Inc. we know today. A significant milestone was the acquisition of Virgin America in 2016.
Core Business Areas
- Alaska Airlines: Provides passenger air transportation and cargo services, primarily focused on routes along the West Coast, Alaska, and Hawaii, with an expanding network to the East Coast and international destinations.
- Horizon Air: Operates regional flights under the Alaska Airlines brand, connecting smaller communities to major hubs.
Leadership and Structure
The leadership team includes the CEO, board of directors, and various executive vice presidents overseeing different departments. The organizational structure is hierarchical, with distinct divisions for operations, finance, marketing, and human resources.
Top Products and Market Share
Key Offerings
- Passenger Air Transportation: Core service offering flights to various destinations across North America. Alaska Airlines held approximately 6% market share of the U.S. domestic market in 2023. Competitors include Delta, United, American, and Southwest. Revenue from this product makes up the majority of total sales.
- Mileage Plan Loyalty Program: Frequent flyer program offering rewards and benefits to loyal customers. Competitors include Delta SkyMiles, United MileagePlus, and American AAdvantage. This program promotes customer loyalty.
- Cargo Services: Transportation of freight and mail. While a smaller portion of revenue compared to passenger travel, this is still a relevant offering. Competitors include FedEx, UPS, and other airlines that carry cargo.
Market Dynamics
Industry Overview
The airline industry is highly competitive and cyclical, influenced by fuel prices, economic conditions, and geopolitical events. Demand is driven by both leisure and business travel. The industry is consolidating, leading to fewer major players.
Positioning
Alaska Air Group is positioned as a premium airline offering a strong customer experience, especially on the West Coast and in Alaska. It maintains a balance between low costs and quality service, giving it a competitive edge.
Total Addressable Market (TAM)
The global airline market is estimated at $800+ billion. Alaska Air Group is well positioned to capture a larger share of the North American market with its focus on customer service and strategic route network.
Upturn SWOT Analysis
Strengths
- Strong brand reputation on the West Coast
- Excellent customer service ratings
- Efficient operations and cost control
- Loyal customer base (Mileage Plan)
- Strategic route network focused on key markets
Weaknesses
- Limited international presence compared to major competitors
- Exposure to fuel price volatility
- Dependence on West Coast markets
- Unionized workforce which can create challenges
Opportunities
- Expansion into new markets and routes
- Increased partnerships with other airlines
- Growth in cargo services
- Leveraging technology to enhance customer experience
- Further development of Mileage Plan
Threats
- Economic downturns affecting travel demand
- Increased competition from low-cost carriers
- Rising fuel prices
- Geopolitical instability and security concerns
- Labor disputes
Competitors and Market Share
Key Competitors
- DAL
- UAL
- AAL
- LUV
Competitive Landscape
Alaska Air Group competes with major airlines like Delta, United, American, and Southwest. Its competitive advantages include a strong West Coast presence, excellent customer service, and a loyal customer base. Disadvantages include a smaller international presence and higher labor costs compared to some competitors.
Major Acquisitions
Virgin America
- Year: 2016
- Acquisition Price (USD millions): 2600
- Strategic Rationale: Expanded Alaska Air Group's presence on the West Coast and provided access to new markets and customers. Improved fleet age.
Growth Trajectory and Initiatives
Historical Growth: Alaska Air Group has experienced growth in passenger traffic and revenue over the past decade, punctuated by slowdowns during economic downturns and the COVID-19 pandemic.
Future Projections: Analyst estimates suggest continued growth in revenue and earnings, driven by increased travel demand and strategic initiatives.
Recent Initiatives: Fleet modernization, expansion of the route network, and investments in customer experience are key initiatives.
Summary
Alaska Air Group is a well-established airline with a strong brand reputation on the West Coast. It delivers excellent customer service and has a loyal customer base, although it needs to broaden its international presence to compete with the larger airlines. Rising fuel prices and economic downturns are key challenges it must navigate. Alaska Air Group has strategically acquired other airline companies to help fuel expansion.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Data may be subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Alaska Air Group Inc
Exchange NYSE | Headquaters Seattle, WA, United States | ||
IPO Launch date 2001-01-02 | President, CEO & Director Mr. Benito Minicucci | ||
Sector Industrials | Industry Airlines | Full time employees 29773 | Website https://www.alaskaair.com |
Full time employees 29773 | Website https://www.alaskaair.com | ||
Alaska Air Group, Inc., through its subsidiaries, operates airlines. It operates through three segments: Alaska Airlines, Hawaiian Airlines, and Regional. The company offers scheduled air transportation services on Boeing jet aircraft for passengers and cargo in the United States, and in parts of Canada, Mexico, Costa Rica, Belize, Guatemala, and the Bahamas; and for passengers across a shorter distance network within the United States, Canada, and Mexico. Alaska Air Group, Inc. was founded in 1932 and is based in Seattle, Washington.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.