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ALK logo ALK
Upturn stock ratingUpturn stock rating
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Alaska Air Group Inc (ALK)

Upturn stock ratingUpturn stock rating
$49.48
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/30/2025: ALK (5-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

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Outstanding Performance

These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.

Number of Analysts

rating

16 Analysts rated it

These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.

Year Target Price $63.96

Year Target Price $63.96

Analyst’s Price TargetsFor last 52 week
$63.96Target price
Low$32.62
Current$49.48
high$78.08

Analysis of Past Performance

Type Stock
Historic Profit 51.5%
Avg. Invested days 56
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 5.99B USD
Price to earnings Ratio 17.76
1Y Target Price 63.96
Price to earnings Ratio 17.76
1Y Target Price 63.96
Volume (30-day avg) 16
Beta 1.44
52 Weeks Range 32.62 - 78.08
Updated Date 06/29/2025
52 Weeks Range 32.62 - 78.08
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) 2.78

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 2.86%
Operating Margin (TTM) -3.51%

Management Effectiveness

Return on Assets (TTM) 3.34%
Return on Equity (TTM) 8.9%

Valuation

Trailing PE 17.76
Forward PE 12.32
Enterprise Value 9805148070
Price to Sales(TTM) 0.47
Enterprise Value 9805148070
Price to Sales(TTM) 0.47
Enterprise Value to Revenue 0.78
Enterprise Value to EBITDA 7.5
Shares Outstanding 121393000
Shares Floating 120774619
Shares Outstanding 121393000
Shares Floating 120774619
Percent Insiders 0.57
Percent Institutions 93.46

Analyst Ratings

Rating 4
Target Price 63.96
Buy 5
Strong Buy 9
Buy 5
Strong Buy 9
Hold 2
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Alaska Air Group Inc

stock logo

Company Overview

overview logo History and Background

Alaska Air Group was founded in 1932 as McGee Airways. It evolved through various mergers and acquisitions to become the Alaska Air Group Inc. we know today. A significant milestone was the acquisition of Virgin America in 2016.

business area logo Core Business Areas

  • Alaska Airlines: Provides passenger air transportation and cargo services, primarily focused on routes along the West Coast, Alaska, and Hawaii, with an expanding network to the East Coast and international destinations.
  • Horizon Air: Operates regional flights under the Alaska Airlines brand, connecting smaller communities to major hubs.

leadership logo Leadership and Structure

The leadership team includes the CEO, board of directors, and various executive vice presidents overseeing different departments. The organizational structure is hierarchical, with distinct divisions for operations, finance, marketing, and human resources.

Top Products and Market Share

overview logo Key Offerings

  • Passenger Air Transportation: Core service offering flights to various destinations across North America. Alaska Airlines held approximately 6% market share of the U.S. domestic market in 2023. Competitors include Delta, United, American, and Southwest. Revenue from this product makes up the majority of total sales.
  • Mileage Plan Loyalty Program: Frequent flyer program offering rewards and benefits to loyal customers. Competitors include Delta SkyMiles, United MileagePlus, and American AAdvantage. This program promotes customer loyalty.
  • Cargo Services: Transportation of freight and mail. While a smaller portion of revenue compared to passenger travel, this is still a relevant offering. Competitors include FedEx, UPS, and other airlines that carry cargo.

Market Dynamics

industry overview logo Industry Overview

The airline industry is highly competitive and cyclical, influenced by fuel prices, economic conditions, and geopolitical events. Demand is driven by both leisure and business travel. The industry is consolidating, leading to fewer major players.

Positioning

Alaska Air Group is positioned as a premium airline offering a strong customer experience, especially on the West Coast and in Alaska. It maintains a balance between low costs and quality service, giving it a competitive edge.

Total Addressable Market (TAM)

The global airline market is estimated at $800+ billion. Alaska Air Group is well positioned to capture a larger share of the North American market with its focus on customer service and strategic route network.

Upturn SWOT Analysis

Strengths

  • Strong brand reputation on the West Coast
  • Excellent customer service ratings
  • Efficient operations and cost control
  • Loyal customer base (Mileage Plan)
  • Strategic route network focused on key markets

Weaknesses

  • Limited international presence compared to major competitors
  • Exposure to fuel price volatility
  • Dependence on West Coast markets
  • Unionized workforce which can create challenges

Opportunities

  • Expansion into new markets and routes
  • Increased partnerships with other airlines
  • Growth in cargo services
  • Leveraging technology to enhance customer experience
  • Further development of Mileage Plan

Threats

  • Economic downturns affecting travel demand
  • Increased competition from low-cost carriers
  • Rising fuel prices
  • Geopolitical instability and security concerns
  • Labor disputes

Competitors and Market Share

competitor logo Key Competitors

  • DAL
  • UAL
  • AAL
  • LUV

Competitive Landscape

Alaska Air Group competes with major airlines like Delta, United, American, and Southwest. Its competitive advantages include a strong West Coast presence, excellent customer service, and a loyal customer base. Disadvantages include a smaller international presence and higher labor costs compared to some competitors.

Major Acquisitions

Virgin America

  • Year: 2016
  • Acquisition Price (USD millions): 2600
  • Strategic Rationale: Expanded Alaska Air Group's presence on the West Coast and provided access to new markets and customers. Improved fleet age.

Growth Trajectory and Initiatives

Historical Growth: Alaska Air Group has experienced growth in passenger traffic and revenue over the past decade, punctuated by slowdowns during economic downturns and the COVID-19 pandemic.

Future Projections: Analyst estimates suggest continued growth in revenue and earnings, driven by increased travel demand and strategic initiatives.

Recent Initiatives: Fleet modernization, expansion of the route network, and investments in customer experience are key initiatives.

Summary

Alaska Air Group is a well-established airline with a strong brand reputation on the West Coast. It delivers excellent customer service and has a loyal customer base, although it needs to broaden its international presence to compete with the larger airlines. Rising fuel prices and economic downturns are key challenges it must navigate. Alaska Air Group has strategically acquired other airline companies to help fuel expansion.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Industry Reports
  • Analyst Estimates

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Data may be subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Alaska Air Group Inc

Exchange NYSE
Headquaters Seattle, WA, United States
IPO Launch date 2001-01-02
President, CEO & Director Mr. Benito Minicucci
Sector Industrials
Industry Airlines
Full time employees 29773
Full time employees 29773

Alaska Air Group, Inc., through its subsidiaries, operates airlines. It operates through three segments: Alaska Airlines, Hawaiian Airlines, and Regional. The company offers scheduled air transportation services on Boeing jet aircraft for passengers and cargo in the United States, and in parts of Canada, Mexico, Costa Rica, Belize, Guatemala, and the Bahamas; and for passengers across a shorter distance network within the United States, Canada, and Mexico. Alaska Air Group, Inc. was founded in 1932 and is based in Seattle, Washington.