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Upturn AI Summary - About
Amplitude Inc(AMPL)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for AMPL
10/28/2026: AMPL (3-star) is a STRONG-BUY. BUY for 33 days. Simulated Profits (27.77%). Updated daily EoD!
Amplitude is a growth-oriented software company providing a specialized platform for digital product analytics and experimentation. Its primary strength lies in an intuitive, product-led interface that empowers teams to optimize user engagement, which has led to high adoption among core product teams. The company's main investment story revolves around its ability to cross-sell new modules and grow its footprint within enterprises. Investors should monitor risks such as intense competition from larger cloud suites, enterprise budget sensitivity, and the path to consistent profitability. Amplitude may best suit growth-focused investors who are willing to accept higher volatility in exchange for potential market expansion in the digital optimization category.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | Amplitude remains a growth-stage company focused on expanding its footprint in the digital product analytics space. |
| Momentum investor | Mixed fit | Momentum fit is conditional on a positive Upturn signal and favorable software sector sentiment. |
| Value investor | Weak fit | Amplitude is not currently valued based on traditional value metrics like P/E ratios due to prioritized growth spending. |
| Dividend investor | Weak fit | The company does not pay dividends and reinvests all capital. |
| Low-risk investor | Weak fit | High volatility inherent in growth-oriented software stocks makes it less suitable for risk-averse investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | As a growth stock, Amplitude experiences significant price swings based on market sentiment toward software spending. |
| Valuation risk | Medium / high | High growth expectations are priced into the stock, leaving little room for error in quarterly earnings. |
| Competition risk (Cloud Suites) | High | Competition from large, entrenched cloud providers could limit pricing power and long-term margins. |
| Business quality | Medium | The company has high switching costs for its core customers but faces ongoing pressure to maintain its technological edge. |
| Dividend income | Low / none | Investors should not rely on Amplitude for yield. |
| Execution risk | Medium | Success depends on the company's ability to maintain high retention while successfully cross-selling new, auxiliary products. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit 13.19% | Avg. Invested days 31 | Today’s Advisory Strong Buy |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/28/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.29B USD | Price to earnings Ratio - | 1Y Target Price 15.36 |
Price to earnings Ratio - | 1Y Target Price 15.36 | ||
Volume (30-day avg) 1.7M shares | Beta 1.5 | 52 Weeks Range 5.51 - 17.84 | Updated Date 10/28/2026 |
52 Weeks Range 5.51 - 17.84 | Updated Date 10/28/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.75 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Subscription Services | Revenue from the Amplitude Analytics and Experimentation software platforms. | The company makes money by charging enterprise customers recurring subscription fees for access to their data platforms. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 69.44 | Enterprise Value 2.03B | Price to Sales(TTM) 5.76 |
Enterprise Value 2.03B | Price to Sales(TTM) 5.76 | ||
Enterprise Value to Revenue 5.42 | Enterprise Value to EBITDA -14.31 | Shares Outstanding 103.87M | Shares Floating 94.96M |
Shares Outstanding 103.87M | Shares Floating 94.96M | ||
Percent Insiders 5.14 | Percent Institutions 80.43 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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