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Upturn AI SWOT - About
AMPL 
Amplitude Inc (AMPL)
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Upturn Advisory Summary
09/17/2025: AMPL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $15.67
1 Year Target Price $15.67
| 4 | Strong Buy |
| 2 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -24.76% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.46B USD | Price to earnings Ratio - | 1Y Target Price 15.67 |
Price to earnings Ratio - | 1Y Target Price 15.67 | ||
Volume (30-day avg) 11 | Beta 1.54 | 52 Weeks Range 7.55 - 14.88 | Updated Date 09/17/2025 |
52 Weeks Range 7.55 - 14.88 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.75 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -30.43% | Operating Margin (TTM) -32.54% |
Management Effectiveness
Return on Assets (TTM) -14.8% | Return on Equity (TTM) -33.99% |
Valuation
Trailing PE - | Forward PE 75.19 | Enterprise Value 1261133540 | Price to Sales(TTM) 4.63 |
Enterprise Value 1261133540 | Price to Sales(TTM) 4.63 | ||
Enterprise Value to Revenue 3.98 | Enterprise Value to EBITDA -14.31 | Shares Outstanding 102112000 | Shares Floating 87306620 |
Shares Outstanding 102112000 | Shares Floating 87306620 | ||
Percent Insiders 5.54 | Percent Institutions 77.24 |
Upturn AI SWOT
Amplitude Inc
Company Overview
History and Background
Amplitude Inc. was founded in 2011 by Spenser Skates, Curtis Liu, and Jeffrey Wang. Initially a music recommendation service, it pivoted to product analytics in 2012. The company has grown to become a leading platform for product intelligence, helping businesses understand user behavior and improve their digital products.
Core Business Areas
- Product Analytics: Amplitude's core product, providing user behavior analytics for web and mobile applications.
- Experiment: A/B testing and feature flagging capabilities to optimize product experiences.
- CDP (Customer Data Platform): Connect customer data across various sources.
Leadership and Structure
Spenser Skates is the CEO. The company has a typical corporate structure with departments for product, engineering, sales, marketing, and customer success.
Top Products and Market Share
Key Offerings
- Product Name 1: Amplitude Analytics: Offers behavioral analytics and product intelligence. Market share is estimated around 25%. Competitors include Mixpanel, Heap, and Pendo. Revenue is not publicly disclosed on a per-product basis.
- Product Name 2: Amplitude Experiment: Facilitates A/B testing and feature flag management. Market share is smaller compared to Amplitude Analytics. Competitors include Optimizely and LaunchDarkly. Revenue is not publicly disclosed on a per-product basis.
Market Dynamics
Industry Overview
The product analytics industry is growing rapidly as businesses seek to understand and optimize user experiences. Demand is high for tools that help improve user engagement, retention, and conversion rates.
Positioning
Amplitude is positioned as a leading product intelligence platform known for its robust analytics and user-friendly interface. Its competitive advantage lies in its ability to provide granular insights into user behavior.
Total Addressable Market (TAM)
The TAM for product analytics is estimated to be billions of dollars. Amplitude is well-positioned to capture a significant portion of this market, focusing on enterprise customers and expanding its product offerings.
Upturn SWOT Analysis
Strengths
- Strong product analytics platform
- User-friendly interface
- Scalable infrastructure
- Strong brand reputation
- Robust customer support
Weaknesses
- Relatively high pricing compared to some competitors
- Complexity for smaller businesses
- Can be slow to innovate on some feature requests
Opportunities
- Expanding into new markets and geographies
- Integrating with other marketing and sales platforms
- Developing new features and functionalities
- Focusing on enterprise customer acquisition
Threats
- Increasing competition from established players and startups
- Economic downturn affecting customer spending
- Changes in data privacy regulations
- Security breaches impacting customer data
Competitors and Market Share
Key Competitors
- MIXP
- DATA
- HSM
- ADBE
Competitive Landscape
Amplitude's strengths include its robust analytics and user-friendly interface. Its weaknesses include relatively high pricing. Competitors offer similar solutions, so differentiation is key.
Major Acquisitions
ClearBrain
- Year: 2020
- Acquisition Price (USD millions):
- Strategic Rationale: Added machine learning capabilities to Amplitude's platform.
Growth Trajectory and Initiatives
Historical Growth: Amplitude has experienced significant growth in recent years, driven by increasing demand for product analytics. The company has expanded its customer base and product offerings.
Future Projections: Analysts expect Amplitude to continue growing at a healthy rate in the coming years, driven by its strong product and market position.
Recent Initiatives: Recent initiatives include expanding its CDP capabilities and focusing on enterprise customer acquisition.
Summary
Amplitude is a strong player in the product analytics market with a leading platform and a user-friendly interface. Its focus on enterprise customers and CDP expansion are positive signs. It needs to watch out for increasing competition and potential economic headwinds.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Analyst Reports
- Industry Publications
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Amplitude Inc
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2021-09-28 | Co-Founder, CEO & Chairperson of the Board Mr. Spenser Skates | ||
Sector Technology | Industry Software - Application | Full time employees 800 | Website https://www.amplitude.com |
Full time employees 800 | Website https://www.amplitude.com | ||
Amplitude, Inc., together with its subsidiaries, provides a digital analytics platform that analyzes customer behavior in the United States and internationally. It offers Amplitude Analytics, which provides real-time insights into user behavior; Amplitude Session Replay, a tool that offers a qualitative perspective by reconstructing user journeys; Amplitude Feature Experimentation, which enables product, data, and engineering teams to build experiments; Amplitude Web Experimentation, a solution that reduces the need for engineering support and accelerates testing; Amplitude Activation, which resolves identity conflicts, streamlines data integration, and facilitates organizations to personalize and activate campaigns and experiences to segments of users in a few simple clicks; and Amplitude Guides and Surveys that helps companies to deploy in-product guides, tours, and surveys using the power of behavioral insights to fuel great results. The company also provides customer support related to initial implementation setup, ongoing support services, and application training. It delivers its application over the Internet as a subscription service using a software-as-a-service model. The company was formerly known as Sonalight, Inc. and changed its name to Amplitude, Inc. in December 2014. Amplitude, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.
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