Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
Upturn AI SWOT - About
Amplitude Inc (AMPL)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
07/03/2025: AMPL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $13.5
1 Year Target Price $13.5
| 4 | Strong Buy |
| 2 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -16.4% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/03/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.66B USD | Price to earnings Ratio - | 1Y Target Price 13.5 |
Price to earnings Ratio - | 1Y Target Price 13.5 | ||
Volume (30-day avg) 11 | Beta 1.57 | 52 Weeks Range 7.37 - 14.88 | Updated Date 07/4/2025 |
52 Weeks Range 7.37 - 14.88 | Updated Date 07/4/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.75 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -31.01% | Operating Margin (TTM) -30.27% |
Management Effectiveness
Return on Assets (TTM) -15.12% | Return on Equity (TTM) -32.87% |
Valuation
Trailing PE - | Forward PE 106.38 | Enterprise Value 1461232359 | Price to Sales(TTM) 5.43 |
Enterprise Value 1461232359 | Price to Sales(TTM) 5.43 | ||
Enterprise Value to Revenue 4.77 | Enterprise Value to EBITDA -14.31 | Shares Outstanding 98795600 | Shares Floating 83390454 |
Shares Outstanding 98795600 | Shares Floating 83390454 | ||
Percent Insiders 5.92 | Percent Institutions 74.98 |
Upturn AI SWOT
Amplitude Inc
Company Overview
History and Background
Amplitude Inc. was founded in 2011 by Spenser Skates, Curtis Liu, and Jeffrey Wang at MIT. Initially a mobile education app, it pivoted to product analytics, focusing on user behavior tracking and insights. It went public via direct listing in 2021.
Core Business Areas
- Product Analytics Platform: Amplitude provides a comprehensive product analytics platform that helps businesses understand user behavior across different digital products and platforms.
Leadership and Structure
Spenser Skates is the CEO. The company has a typical hierarchical structure with departments for engineering, product, marketing, sales, and customer success.
Top Products and Market Share
Key Offerings
- Amplitude Analytics: Amplitude's core product offering which allows businesses to track user behavior, analyze product usage patterns, and identify opportunities for improvement. Market share is estimated around 25% of the product analytics market. Competitors include Mixpanel, Pendo, and Heap.
- Amplitude Experiment: A experimentation and A/B testing product that allows product and engineering teams to easily test their changes and measure impact. Competitors include Optimizely and Split.
Market Dynamics
Industry Overview
The product analytics industry is growing rapidly due to the increasing need for data-driven decision-making in product development and digital marketing. Key trends include increased focus on user privacy, real-time analytics, and AI-powered insights.
Positioning
Amplitude is positioned as a leading product analytics platform known for its comprehensive feature set and focus on behavioral analysis. Its competitive advantage lies in its ability to track and analyze granular user actions.
Total Addressable Market (TAM)
The TAM for product analytics is estimated to be around $30 billion. Amplitude is positioned to capture a significant portion of this TAM by providing a robust and scalable platform.
Upturn SWOT Analysis
Strengths
- Comprehensive feature set
- Strong brand reputation
- Scalable platform
- Focus on behavioral analysis
Weaknesses
- Relatively high pricing compared to competitors
- Complexity of the platform can be a barrier for some users
Opportunities
- Expanding into new markets
- Integrating with other marketing and analytics tools
- Developing AI-powered features
- Offering more customized solutions for specific industries
Threats
- Increasing competition from established players and new entrants
- Changes in data privacy regulations
- Economic downturn impacting customer spending
- Open Source Analytics solutions are free to use.
Competitors and Market Share
Key Competitors
- MIXP
- PDCO
- HSM
Competitive Landscape
Amplitude faces competition from established players like Mixpanel and Pendo, as well as emerging players. Amplitude's strengths include its comprehensive feature set and focus on behavioral analysis. Weaknesses include its relatively high pricing.
Major Acquisitions
Iteratively
- Year: 2021
- Acquisition Price (USD millions): 52
- Strategic Rationale: Helps ensure data quality for the Amplitude platform.
Growth Trajectory and Initiatives
Historical Growth: Amplitude has experienced strong revenue growth in recent years, driven by increasing adoption of its product analytics platform.
Future Projections: Analysts project continued revenue growth for Amplitude, driven by expansion into new markets and increasing demand for product analytics.
Recent Initiatives: Recent initiatives include the launch of new AI-powered features and integrations with other marketing and analytics tools.
Summary
Amplitude is a leading product analytics platform with a strong brand reputation and comprehensive feature set. Its weaknesses include relatively high pricing. The company is well-positioned to capitalize on the growing demand for data-driven decision-making in product development, but faces increasing competition and evolving data privacy regulations. Recent acquisitions and new AI-powered features are moving the needle forward.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
- Company Website
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Market share data is estimated and may not be precise. Financial figures are estimates where public data is not available.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Amplitude Inc
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2021-09-28 | Co-Founder, CEO & Chairperson of the Board Mr. Spenser Skates | ||
Sector Technology | Industry Software - Application | Full time employees 740 | Website https://www.amplitude.com |
Full time employees 740 | Website https://www.amplitude.com | ||
Amplitude, Inc., together with its subsidiaries, provides a digital analytics platform that analyzes customer behavior in the United States and internationally. It offers Amplitude Analytics, which provides real-time insights into user behavior; Amplitude Session Replay, a tool that offers a qualitative perspective by reconstructing user journeys; Amplitude Feature Experimentation, which enables product, data, and engineering teams to build experiments; Amplitude Web Experimentation, a solution that reduces the need for engineering support and accelerates testing; Amplitude Activation, which resolves identity conflicts, streamlines data integration, and facilitates organizations to personalize and activate campaigns and experiences to segments of users in a few simple clicks; and Amplitude Guides and Surveys that helps companies to deploy in-product guides, tours, and surveys using the power of behavioral insights to fuel great results. The company also provides customer support related to initial implementation setup, ongoing support services, and application training. It delivers its application over the Internet as a subscription service using a software-as-a-service model. The company was formerly known as Sonalight, Inc. and changed its name to Amplitude, Inc. in December 2014. Amplitude, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.