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Upturn AI SWOT - About
AMPL 
Amplitude Inc (AMPL)
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Upturn Advisory Summary
10/31/2025: AMPL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
11 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $15.67
1 Year Target Price $15.67
| 4 | Strong Buy |
| 2 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -24.76% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.33B USD | Price to earnings Ratio - | 1Y Target Price 15.67 |
Price to earnings Ratio - | 1Y Target Price 15.67 | ||
Volume (30-day avg) 11 | Beta 1.52 | 52 Weeks Range 7.55 - 14.88 | Updated Date 11/1/2025 |
52 Weeks Range 7.55 - 14.88 | Updated Date 11/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.75 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When After Market | Estimate 0.01 | Actual - |
Profitability
Profit Margin -30.43% | Operating Margin (TTM) -32.54% |
Management Effectiveness
Return on Assets (TTM) -14.8% | Return on Equity (TTM) -33.99% |
Valuation
Trailing PE - | Forward PE 69.44 | Enterprise Value 1151142200 | Price to Sales(TTM) 4.21 |
Enterprise Value 1151142200 | Price to Sales(TTM) 4.21 | ||
Enterprise Value to Revenue 3.64 | Enterprise Value to EBITDA -14.31 | Shares Outstanding 102111652 | Shares Floating 89134067 |
Shares Outstanding 102111652 | Shares Floating 89134067 | ||
Percent Insiders 3.86 | Percent Institutions 78.27 |
Upturn AI SWOT
Amplitude Inc
Company Overview
History and Background
Amplitude Inc. was founded in 2011 by Spenser Skates, Curtis Liu, and Jeffrey Wang. Initially a music recommendation app, it pivoted to product analytics. It went public via direct listing in September 2021.
Core Business Areas
- Product Analytics: Amplitude's core offering: A platform for product intelligence that helps companies understand user behavior within their digital products.
Leadership and Structure
Spenser Skates is the CEO. The company has a functional organizational structure with departments like Engineering, Product, Sales, and Marketing.
Top Products and Market Share
Key Offerings
- Amplitude Analytics: Core product analytics platform offering user behavior tracking, insights, and optimization tools. Market share is estimated at around 25% in the product analytics space. Competitors include Mixpanel, Pendo, Heap Analytics, and Google Analytics.
- Amplitude CDP: Customer Data Platform that centralizes customer data. Competitors include Segment (Twilio), Tealium, and mParticle.
Market Dynamics
Industry Overview
The product analytics industry is growing rapidly due to increased focus on data-driven product development and personalized user experiences. It's characterized by innovation and competition.
Positioning
Amplitude is positioned as a leading player in the product analytics space, known for its depth of analysis and focus on helping companies build better digital products.
Total Addressable Market (TAM)
The TAM for digital analytics is estimated to be billions of dollars and is expanding rapidly. Amplitude is well-positioned to capture a significant portion of this market.
Upturn SWOT Analysis
Strengths
- Strong product analytics platform
- Focus on user behavior and insights
- Scalable infrastructure
- Experienced leadership team
- Growing customer base
Weaknesses
- High customer concentration
- Relatively high pricing compared to some competitors
- Potential for increased competition
- Slower growth in current macroeconomic conditions
Opportunities
- Expansion into new markets and verticals
- Development of new product features and capabilities
- Partnerships and integrations with other software providers
- Increased adoption of data-driven decision-making
Threats
- Increased competition from existing players and new entrants
- Economic downturn or recession
- Changes in data privacy regulations
- Technological disruptions
Competitors and Market Share
Key Competitors
- MIX
- PDCO
- HSM
- GOOGL
Competitive Landscape
Amplitude is competitive on its depth of analysis, but may be more expensive than some alternatives.
Major Acquisitions
Iterate.ai
- Year: 2023
- Acquisition Price (USD millions):
- Strategic Rationale: Help customers innovate faster with AI-powered product experiences.
Growth Trajectory and Initiatives
Historical Growth: Amplitude has experienced rapid growth in revenue and customer base over the past few years.
Future Projections: Future growth is expected to be driven by increased adoption of product analytics and expansion into new markets.
Recent Initiatives: Recent initiatives include launching new product features, expanding partnerships, and focusing on customer success.
Summary
Amplitude is a strong player in the product analytics space, benefiting from its focus on user behavior. High customer concentration and slower growth in current macroeconomic conditions are areas to watch. Expansion into new markets and capitalizing on data-driven decision-making represent significant opportunities. Increased competition and data privacy regulations could pose potential threats.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Amplitude Inc
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2021-09-28 | Co-Founder, CEO & Chairperson of the Board Mr. Spenser Skates | ||
Sector Technology | Industry Software - Application | Full time employees 800 | Website https://www.amplitude.com |
Full time employees 800 | Website https://www.amplitude.com | ||
Amplitude, Inc., together with its subsidiaries, provides a digital analytics platform that analyzes customer behavior in the United States and internationally. It offers Amplitude Analytics, which provides real-time insights into user behavior; Amplitude Session Replay, a tool that offers a qualitative perspective by reconstructing user journeys; Amplitude Feature Experimentation, which enables product, data, and engineering teams to build experiments; Amplitude Web Experimentation, a solution that reduces the need for engineering support and accelerates testing; Amplitude Activation, which resolves identity conflicts, streamlines data integration, and facilitates organizations to personalize and activate campaigns and experiences to segments of users in a few simple clicks; and Amplitude Guides and Surveys that helps companies to deploy in-product guides, tours, and surveys using the power of behavioral insights to fuel great results. The company also provides customer support related to initial implementation setup, ongoing support services, and application training. It delivers its application over the Internet as a subscription service using a software-as-a-service model. The company was formerly known as Sonalight, Inc. and changed its name to Amplitude, Inc. in December 2014. Amplitude, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.
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