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AMPL
Upturn stock ratingUpturn stock rating

Amplitude Inc (AMPL)

Upturn stock ratingUpturn stock rating
$11.61
Last Close (24-hour delay)
Profit since last BUY-4.37%
upturn advisory
SELL
SELL since 1 day
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
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Upturn Advisory Summary

06/20/2025: AMPL (1-star) is a SELL. SELL since 1 days. Profits (-4.37%). Updated daily EoD!

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

11 Analysts rated it

Well-followed company, solid analyst reports, reliable data for confident investing.

1 Year Target Price $13.5

1 Year Target Price $13.5

Analysts Price Target For last 52 week
$13.5Target price
Low$7.37
Current$11.61
high$14.88

Analysis of Past Performance

Type Stock
Historic Profit -16.4%
Avg. Invested days 33
Today’s Advisory SELL
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/20/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 1.61B USD
Price to earnings Ratio -
1Y Target Price 13.5
Price to earnings Ratio -
1Y Target Price 13.5
Volume (30-day avg) 11
Beta 1.57
52 Weeks Range 7.37 - 14.88
Updated Date 06/29/2025
52 Weeks Range 7.37 - 14.88
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.75

Analyzing Revenue: Products, Geography and Growth

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -31.01%
Operating Margin (TTM) -30.27%

Management Effectiveness

Return on Assets (TTM) -15.12%
Return on Equity (TTM) -32.87%

Valuation

Trailing PE -
Forward PE 103.09
Enterprise Value 1410185795
Price to Sales(TTM) 5.26
Enterprise Value 1410185795
Price to Sales(TTM) 5.26
Enterprise Value to Revenue 4.6
Enterprise Value to EBITDA -14.31
Shares Outstanding 98795600
Shares Floating 83390454
Shares Outstanding 98795600
Shares Floating 83390454
Percent Insiders 5.92
Percent Institutions 74.95

Analyst Ratings

Rating 4
Target Price 13.5
Buy 2
Strong Buy 4
Buy 2
Strong Buy 4
Hold 5
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Amplitude Inc

stock logo

Company Overview

overview logo History and Background

Amplitude Inc. was founded in 2011 by Spenser Skates, Curtis Liu, and Jeffrey Wang at MIT. Initially a mobile education app, it pivoted to product analytics, focusing on user behavior tracking and insights. It went public via direct listing in 2021.

business area logo Core Business Areas

  • Product Analytics Platform: Amplitude provides a comprehensive product analytics platform that helps businesses understand user behavior across different digital products and platforms.

leadership logo Leadership and Structure

Spenser Skates is the CEO. The company has a typical hierarchical structure with departments for engineering, product, marketing, sales, and customer success.

Top Products and Market Share

overview logo Key Offerings

  • Amplitude Analytics: Amplitude's core product offering which allows businesses to track user behavior, analyze product usage patterns, and identify opportunities for improvement. Market share is estimated around 25% of the product analytics market. Competitors include Mixpanel, Pendo, and Heap.
  • Amplitude Experiment: A experimentation and A/B testing product that allows product and engineering teams to easily test their changes and measure impact. Competitors include Optimizely and Split.

Market Dynamics

industry overview logo Industry Overview

The product analytics industry is growing rapidly due to the increasing need for data-driven decision-making in product development and digital marketing. Key trends include increased focus on user privacy, real-time analytics, and AI-powered insights.

Positioning

Amplitude is positioned as a leading product analytics platform known for its comprehensive feature set and focus on behavioral analysis. Its competitive advantage lies in its ability to track and analyze granular user actions.

Total Addressable Market (TAM)

The TAM for product analytics is estimated to be around $30 billion. Amplitude is positioned to capture a significant portion of this TAM by providing a robust and scalable platform.

Upturn SWOT Analysis

Strengths

  • Comprehensive feature set
  • Strong brand reputation
  • Scalable platform
  • Focus on behavioral analysis

Weaknesses

  • Relatively high pricing compared to competitors
  • Complexity of the platform can be a barrier for some users

Opportunities

  • Expanding into new markets
  • Integrating with other marketing and analytics tools
  • Developing AI-powered features
  • Offering more customized solutions for specific industries

Threats

  • Increasing competition from established players and new entrants
  • Changes in data privacy regulations
  • Economic downturn impacting customer spending
  • Open Source Analytics solutions are free to use.

Competitors and Market Share

competitor logo Key Competitors

  • MIXP
  • PDCO
  • HSM

Competitive Landscape

Amplitude faces competition from established players like Mixpanel and Pendo, as well as emerging players. Amplitude's strengths include its comprehensive feature set and focus on behavioral analysis. Weaknesses include its relatively high pricing.

Major Acquisitions

Iteratively

  • Year: 2021
  • Acquisition Price (USD millions): 52
  • Strategic Rationale: Helps ensure data quality for the Amplitude platform.

Growth Trajectory and Initiatives

Historical Growth: Amplitude has experienced strong revenue growth in recent years, driven by increasing adoption of its product analytics platform.

Future Projections: Analysts project continued revenue growth for Amplitude, driven by expansion into new markets and increasing demand for product analytics.

Recent Initiatives: Recent initiatives include the launch of new AI-powered features and integrations with other marketing and analytics tools.

Summary

Amplitude is a leading product analytics platform with a strong brand reputation and comprehensive feature set. Its weaknesses include relatively high pricing. The company is well-positioned to capitalize on the growing demand for data-driven decision-making in product development, but faces increasing competition and evolving data privacy regulations. Recent acquisitions and new AI-powered features are moving the needle forward.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Industry Reports
  • Analyst Estimates
  • Company Website

Disclaimers:

This analysis is for informational purposes only and does not constitute investment advice. Market share data is estimated and may not be precise. Financial figures are estimates where public data is not available.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Amplitude Inc

Exchange NASDAQ
Headquaters San Francisco, CA, United States
IPO Launch date 2021-09-28
Co-Founder, CEO & Chairperson of the Board Mr. Spenser Skates
Sector Technology
Industry Software - Application
Full time employees 740
Full time employees 740

Amplitude, Inc., together with its subsidiaries, provides a digital analytics platform that analyzes customer behavior in the United States and internationally. It offers Amplitude Analytics, which provides real-time insights into user behavior; Amplitude Session Replay, a tool that offers a qualitative perspective by reconstructing user journeys; Amplitude Feature Experimentation, which enables product, data, and engineering teams to build experiments; Amplitude Web Experimentation, a solution that reduces the need for engineering support and accelerates testing; Amplitude Activation, which resolves identity conflicts, streamlines data integration, and facilitates organizations to personalize and activate campaigns and experiences to segments of users in a few simple clicks; and Amplitude Guides and Surveys that helps companies to deploy in-product guides, tours, and surveys using the power of behavioral insights to fuel great results. The company also provides customer support related to initial implementation setup, ongoing support services, and application training. It delivers its application over the Internet as a subscription service using a software-as-a-service model. The company was formerly known as Sonalight, Inc. and changed its name to Amplitude, Inc. in December 2014. Amplitude, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.