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Upturn AI SWOT - About
Domo Inc (DOMO)

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Upturn Advisory Summary
12/03/2025: DOMO (2-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $18.17
1 Year Target Price $18.17
| 1 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -45.39% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 459.73M USD | Price to earnings Ratio - | 1Y Target Price 18.17 |
Price to earnings Ratio - | 1Y Target Price 18.17 | ||
Volume (30-day avg) 5 | Beta 1.76 | 52 Weeks Range 6.01 - 18.49 | Updated Date 12/2/2025 |
52 Weeks Range 6.01 - 18.49 | Updated Date 12/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.95 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-12-04 | When - | Estimate -0.05 | Actual - |
Profitability
Profit Margin -24.32% | Operating Margin (TTM) -9.1% |
Management Effectiveness
Return on Assets (TTM) -14.48% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 546878983 | Price to Sales(TTM) 1.44 |
Enterprise Value 546878983 | Price to Sales(TTM) 1.44 | ||
Enterprise Value to Revenue 1.72 | Enterprise Value to EBITDA -6.28 | Shares Outstanding 37967567 | Shares Floating 31468909 |
Shares Outstanding 37967567 | Shares Floating 31468909 | ||
Percent Insiders 9.51 | Percent Institutions 81.89 |
Upturn AI SWOT
Domo Inc

Company Overview
History and Background
Domo, Inc. was founded in 2010 by Josh James, also the founder of Omniture. It is a cloud-based software company focused on providing business intelligence and data visualization tools. Domo went public in June 2018.
Core Business Areas
- Business Intelligence Platform: Domo offers a unified platform that provides data integration, visualization, and collaboration tools, designed to help businesses make data-driven decisions. It aims to simplify data access and analysis across various departments and functions.
Leadership and Structure
Josh James is the CEO and founder of Domo. The company operates with a typical hierarchical structure including executive leadership, product development, sales, marketing, and support teams.
Top Products and Market Share
Key Offerings
- Domo Business Cloud: Domo's core offering is its Business Cloud platform. It provides data integration, data visualization, and app development capabilities. Market share data for Domo is difficult to ascertain precisely, but it competes with major players like Tableau (CRM), Power BI (MSFT), and Qlik (QLIK). Revenue and number of users can fluctuate, check quarterly SEC fillings.
Market Dynamics
Industry Overview
The business intelligence and data analytics market is competitive and growing, driven by increasing volumes of data and the need for data-driven decision-making. Cloud-based solutions are gaining traction.
Positioning
Domo aims to differentiate itself through ease of use, speed of deployment, and its comprehensive platform approach, but faces competition from larger established players with broader product portfolios.
Total Addressable Market (TAM)
The TAM for analytics and business intelligence is estimated to be in the tens of billions of dollars. Domo is positioned to capture a portion of this market with its cloud-based solution, but faces strong competition.
Upturn SWOT Analysis
Strengths
- Comprehensive platform
- User-friendly interface
- Cloud-based deployment
- Strong data visualization capabilities
Weaknesses
- High cost compared to competitors
- Smaller market share than major players
- Profitability concerns
- Customer acquisition costs
Opportunities
- Growing demand for data analytics
- Expansion into new industries
- Partnerships with other technology providers
- Development of new features and functionalities
Threats
- Intense competition from larger players
- Rapid technological changes
- Economic downturn impacting IT spending
- Data security and privacy concerns
Competitors and Market Share
Key Competitors
- CRM
- MSFT
- QLIK
Competitive Landscape
Domo competes with larger, more established players. Domo's strengths include its user-friendly platform and comprehensive feature set, but it faces challenges in terms of pricing and market reach against the larger players.
Major Acquisitions
Buzzient
- Year: 2017
- Acquisition Price (USD millions): 14
- Strategic Rationale: Enhanced social media analytics capabilities within the Domo platform.
Growth Trajectory and Initiatives
Historical Growth: Domo has experienced revenue growth, but profitability has been a challenge. Growth depends on market dynamics.
Future Projections: Analyst estimates vary, but generally project continued revenue growth, potentially with improvements in profitability. This will vary greatly.
Recent Initiatives: Domo has been focusing on expanding its platform capabilities, partnerships, and customer base. Check the Investor Relations section of the Domo website for the latest initiatives.
Summary
Domo is a cloud-based business intelligence platform that has seen revenue growth but faces profitability challenges. It operates in a competitive market dominated by larger companies. Domo offers a user-friendly platform that addresses the need for data-driven decision-making across various industries. Domo needs to effectively manage its expenses and continue to innovate to gain market share against larger competitors.
Similar Stocks
Sources and Disclaimers
Data Sources:
- SEC Filings (10-K, 10-Q)
- Company Website (Investor Relations)
- Third-Party Market Research Reports
- Analyst Reports
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Investment decisions should be made after conducting thorough due diligence and consulting with a financial professional. Market share information is approximate and based on various sources. This information is for educational purposes only.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Domo Inc
Exchange NASDAQ | Headquaters American Fork, UT, United States | ||
IPO Launch date 2018-06-29 | Founder, CEO & Director Mr. Joshua G. James | ||
Sector Technology | Industry Software - Application | Full time employees 888 | Website https://www.domo.com |
Full time employees 888 | Website https://www.domo.com | ||
Domo, Inc., together with its subsidiaries, operates a cloud-based modern AI and data products platform in North America, Western Europe, Australia, Japan, and India. Its platform digitally connects from the chief executive officer to the frontline employee with the data, systems, and people in an organization, as well as giving them access to real-time data and insights, and allowing them to manage business through various browsers and visualization engines accessible across laptops, TV screens, monitors, tablets, and smartphones. Domo, Inc. has a strategic partnership with Altis Consulting to deliver transformative data solutions that enable smarter decisions and measurable business outcomes. The company was formerly known as Domo Technologies, Inc. and changed its name to Domo, Inc. in December 2011. Domo, Inc. was incorporated in 2010 and is headquartered in American Fork, Utah.

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