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Upturn AI SWOT - About
DOMO 
Domo Inc (DOMO)
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Upturn Advisory Summary
10/15/2025: DOMO (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $18.5
1 Year Target Price $18.5
| 1 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -45.39% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 521.16M USD | Price to earnings Ratio - | 1Y Target Price 18.5 |
Price to earnings Ratio - | 1Y Target Price 18.5 | ||
Volume (30-day avg) 5 | Beta 1.83 | 52 Weeks Range 6.01 - 18.49 | Updated Date 10/16/2025 |
52 Weeks Range 6.01 - 18.49 | Updated Date 10/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.95 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -24.32% | Operating Margin (TTM) -9.1% |
Management Effectiveness
Return on Assets (TTM) -14.48% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 724997879 | Price to Sales(TTM) 1.64 |
Enterprise Value 724997879 | Price to Sales(TTM) 1.64 | ||
Enterprise Value to Revenue 2.28 | Enterprise Value to EBITDA -6.28 | Shares Outstanding 37967567 | Shares Floating 31858544 |
Shares Outstanding 37967567 | Shares Floating 31858544 | ||
Percent Insiders 9.51 | Percent Institutions 76.99 |
Upturn AI SWOT
Domo Inc
Company Overview
History and Background
Domo, Inc. was founded in 2010 by Josh James. It went public in June 2018. Domo provides a cloud-based business intelligence platform for data visualization and analysis.
Core Business Areas
- Business Intelligence Platform: Domo offers a cloud-based platform that allows businesses to integrate and analyze data from various sources, create visualizations, and collaborate on insights.
Leadership and Structure
Josh James is the founder and CEO. The company has a typical corporate structure with departments for engineering, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Domo Business Cloud: Domo's primary product is the Domo Business Cloud, a platform for data integration, visualization, and collaboration. The company does not explicitly disclose market share. Competitors include Tableau (CRM), Microsoft Power BI (MSFT), and Qlik (QLIK).
Market Dynamics
Industry Overview
The business intelligence (BI) market is growing, driven by the increasing volume and complexity of data. Companies need tools to analyze this data to gain insights and make better decisions.
Positioning
Domo positions itself as a modern, agile BI platform that is easy to use and allows for rapid data analysis and visualization. It targets companies that need to access and analyze data from a variety of sources.
Total Addressable Market (TAM)
The Total Addressable Market is estimated to be over $30 Billion. Domo is positioned in the middle as a smaller player compared to large names.
Upturn SWOT Analysis
Strengths
- Cloud-based platform
- User-friendly interface
- Strong data visualization capabilities
- Good mobile accessibility
Weaknesses
- Relatively high cost compared to competitors
- Smaller market share than larger BI vendors
- Customer Support concerns reported
Opportunities
- Expanding market for business intelligence
- Growing demand for cloud-based solutions
- Potential for strategic partnerships
- Increased enterprise adoption
Threats
- Competition from larger, more established BI vendors
- Price pressure from open-source alternatives
- Economic downturn affecting IT spending
- Rapid technological change in the BI market
Competitors and Market Share
Key Competitors
- CRM
- MSFT
- QLIK
Competitive Landscape
Domo faces strong competition from established players with larger market shares and more resources. Domo competes on its ease of use and agility, but must overcome its smaller size and profitability challenges.
Growth Trajectory and Initiatives
Historical Growth: Domo has experienced revenue growth since its inception, but profitability has been elusive.
Future Projections: Analysts project continued revenue growth, but profitability is uncertain.
Recent Initiatives: Recent initiatives include focusing on specific industries and expanding the platform's capabilities.
Summary
Domo offers a compelling business intelligence platform that competes with larger, more established players. While Domo experiences growth, profitability remains a key challenge. The company's cloud-based platform and user-friendly interface are strengths, but it faces price pressure and competition in a rapidly evolving market. It needs to focus on profitability and expand its market presence to achieve long-term success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Analyst Reports
Disclaimers:
This analysis is based on available data and represents a general overview. Investment decisions should be based on independent research and professional advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Domo Inc
Exchange NASDAQ | Headquaters American Fork, UT, United States | ||
IPO Launch date 2018-06-29 | Founder, CEO & Director Mr. Joshua G. James | ||
Sector Technology | Industry Software - Application | Full time employees 888 | Website https://www.domo.com |
Full time employees 888 | Website https://www.domo.com | ||
Domo, Inc., together with its subsidiaries, operates a cloud-based modern AI and data products platform in North America, Western Europe, Australia, Japan, and India. Its platform digitally connects from the chief executive officer to the frontline employee with the data, systems, and people in an organization, as well as giving them access to real-time data and insights, and allowing them to manage business through various browsers and visualization engines accessible across laptops, TV screens, monitors, tablets, and smartphones. Domo, Inc. has a strategic partnership with Altis Consulting to deliver transformative data solutions that enable smarter decisions and measurable business outcomes. The company was formerly known as Domo Technologies, Inc. and changed its name to Domo, Inc. in December 2011. Domo, Inc. was incorporated in 2010 and is headquartered in American Fork, Utah.
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