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Upturn AI SWOT - About
DOMO 
Domo Inc (DOMO)
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Upturn Advisory Summary
08/28/2025: DOMO (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $18.5
1 Year Target Price $18.5
| 1 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -36.77% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 616.40M USD | Price to earnings Ratio - | 1Y Target Price 18.5 |
Price to earnings Ratio - | 1Y Target Price 18.5 | ||
Volume (30-day avg) 5 | Beta 1.89 | 52 Weeks Range 6.01 - 17.88 | Updated Date 08/28/2025 |
52 Weeks Range 6.01 - 17.88 | Updated Date 08/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.89 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-27 | When - | Estimate -0.0531 | Actual 0.02 |
Profitability
Profit Margin -23.33% | Operating Margin (TTM) -18.18% |
Management Effectiveness
Return on Assets (TTM) -16.82% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 791694144 | Price to Sales(TTM) 1.94 |
Enterprise Value 791694144 | Price to Sales(TTM) 1.94 | ||
Enterprise Value to Revenue 2.5 | Enterprise Value to EBITDA -6.28 | Shares Outstanding 36971400 | Shares Floating 33091734 |
Shares Outstanding 36971400 | Shares Floating 33091734 | ||
Percent Insiders 9.93 | Percent Institutions 73.03 |
Upturn AI SWOT
Domo Inc
Company Overview
History and Background
Domo, Inc. was founded in 2010 by Josh James, also the founder of Omniture. The company aimed to revolutionize business intelligence by creating a platform accessible and usable by all decision-makers within an organization. Domo went public in 2018.
Core Business Areas
- Business Intelligence and Analytics Platform: Domo provides a cloud-based platform that integrates data from multiple sources, enabling users to visualize data, create dashboards, and collaborate on insights.
Leadership and Structure
Josh James is the founder and CEO. The organizational structure is typical for a tech company, with departments for engineering, sales, marketing, finance, and customer success.
Top Products and Market Share
Key Offerings
- Domo Platform: Domo's core platform provides business intelligence and analytics. The company competes with Microsoft (Power BI), Tableau (owned by Salesforce), and Qlik. Domou2019s market share is relatively small compared to the leading competitors. While precise figures fluctuate, Domo's share of the BI and analytics platform market is estimated to be single digit percentage. Revenue from the Platform is majority of total revenues.
Market Dynamics
Industry Overview
The business intelligence and analytics market is growing, driven by the increasing volume of data and the need for real-time insights. The market is competitive, with numerous established players and emerging startups.
Positioning
Domo positions itself as a modern, cloud-based BI platform that is easy to use and accessible to all users within an organization. Its competitive advantages include its focus on user experience and its ability to integrate data from a wide range of sources.
Total Addressable Market (TAM)
The global business intelligence and analytics market is projected to reach hundreds of billions of dollars. Domo, with its current market share, has significant room to grow within this TAM.
Upturn SWOT Analysis
Strengths
- Cloud-native platform
- User-friendly interface
- Strong data integration capabilities
- Focus on collaboration
- Established leadership
Weaknesses
- Relatively small market share compared to competitors
- History of operating losses
- High customer acquisition costs
- Dependent on continued product innovation and successful market execution
Opportunities
- Expanding into new markets
- Developing new products and features
- Partnerships with other technology companies
- Increased adoption of cloud-based BI solutions
Threats
- Intense competition from established players
- Rapid technological changes
- Economic downturn
- Data security and privacy concerns
Competitors and Market Share
Key Competitors
- MSFT
- CRM
- QLIK
Competitive Landscape
Domo's advantages include its user-friendly interface and strong data integration capabilities. Its disadvantages include its smaller market share and lack of profitability compared to competitors like Microsoft and Salesforce.
Growth Trajectory and Initiatives
Historical Growth: Domo has experienced revenue growth in recent years, driven by increased adoption of its platform.
Future Projections: Analysts project continued revenue growth for Domo, but profitability is expected to remain a challenge in the near term.
Recent Initiatives: Recent strategic initiatives include focusing on specific industry verticals, expanding its partner ecosystem, and developing new AI-powered features.
Summary
Domo is a cloud-based business intelligence platform with a user-friendly interface. While revenue is growing, the company continues to operate at a loss. Domo needs to focus on achieving profitability and gaining market share in a competitive industry. The company should focus on its strength in data integration and expanding its customer base while improving its financial performance to ensure long-term sustainability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be construed as investment advice. Market share data are estimates and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Domo Inc
Exchange NASDAQ | Headquaters American Fork, UT, United States | ||
IPO Launch date 2018-06-29 | Founder, CEO & Director Mr. Joshua G. James | ||
Sector Technology | Industry Software - Application | Full time employees 888 | Website https://www.domo.com |
Full time employees 888 | Website https://www.domo.com | ||
Domo, Inc., together with its subsidiaries, operates a cloud-based modern AI and data products platform in North America, Western Europe, Australia, Japan, and India. Its platform digitally connects from the chief executive officer to the frontline employee with the data, systems, and people in an organization, as well as giving them access to real-time data and insights, and allowing them to manage business through various browsers and visualization engines accessible across laptops, TV screens, monitors, tablets, and smartphones. The company was formerly known as Domo Technologies, Inc. and changed its name to Domo, Inc. in December 2011. Domo, Inc. was incorporated in 2010 and is headquartered in American Fork, Utah.
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