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Upturn AI SWOT - About
ASAN 
Asana Inc (ASAN)
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Upturn Advisory Summary
08/13/2025: ASAN (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $16.38
1 Year Target Price $16.38
| 2 | Strong Buy |
| 3 | Buy |
| 11 | Hold |
| 3 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 9.31% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/13/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.06B USD | Price to earnings Ratio - | 1Y Target Price 16.38 |
Price to earnings Ratio - | 1Y Target Price 16.38 | ||
Volume (30-day avg) 19 | Beta 1.14 | 52 Weeks Range 11.04 - 27.77 | Updated Date 08/13/2025 |
52 Weeks Range 11.04 - 27.77 | Updated Date 08/13/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -31.38% | Operating Margin (TTM) -22.26% |
Management Effectiveness
Return on Assets (TTM) -15.56% | Return on Equity (TTM) -83.36% |
Valuation
Trailing PE - | Forward PE 59.17 | Enterprise Value 2800574993 | Price to Sales(TTM) 4.14 |
Enterprise Value 2800574993 | Price to Sales(TTM) 4.14 | ||
Enterprise Value to Revenue 3.85 | Enterprise Value to EBITDA -13.2 | Shares Outstanding 155760992 | Shares Floating 87704579 |
Shares Outstanding 155760992 | Shares Floating 87704579 | ||
Percent Insiders 45.71 | Percent Institutions 48 |
Upturn AI SWOT
Asana Inc
Company Overview
History and Background
Asana was founded in 2008 by Dustin Moskovitz and Justin Rosenstein, both former Facebook engineers. The company aimed to improve team collaboration and workflow management. Asana went public via direct listing in September 2020.
Core Business Areas
- Work Management Platform: Asana's primary offering is a work management platform designed to help teams organize, track, and manage their work. This includes project management, task management, and communication features.
Leadership and Structure
Dustin Moskovitz is the CEO. The organizational structure is focused on product development, engineering, sales, and marketing.
Top Products and Market Share
Key Offerings
- Asana Platform: The Asana platform is a work management tool used by teams to plan, organize, and execute projects. While specific market share data is difficult to pinpoint precisely, Asana is a significant player in the collaborative work management space. Competitors include Atlassian (TEAM), Monday.com (MNDY), and Microsoft (MSFT) with their Project and Planner offerings.
Market Dynamics
Industry Overview
The work management software industry is experiencing rapid growth, driven by the increasing need for teams to collaborate effectively, especially with the rise of remote work. The industry is competitive, with numerous players offering various solutions.
Positioning
Asana is positioned as a leading work management platform, targeting teams of all sizes, from small businesses to large enterprises. Its competitive advantages include its user-friendly interface, robust features, and focus on collaboration.
Total Addressable Market (TAM)
The TAM for work management software is estimated to be in the tens of billions of dollars. Asana is positioned to capture a significant portion of this market through its product offerings and marketing strategies.
Upturn SWOT Analysis
Strengths
- User-friendly interface
- Robust feature set
- Strong brand reputation
- Effective marketing strategies
Weaknesses
- Relatively high pricing compared to some competitors
- Reliance on subscription revenue
- Can be complex to implement fully for large organizations
Opportunities
- Expanding into new markets
- Developing integrations with other popular software tools
- Offering industry-specific solutions
- Increasing penetration in large enterprises
Threats
- Intense competition from other work management software providers
- Economic downturn affecting IT spending
- Changes in work trends impacting demand for work management solutions
- Emergence of disruptive technologies
Competitors and Market Share
Key Competitors
- TEAM
- MNDY
- MSFT
- SMAR
Competitive Landscape
Asana's competitive advantages include its user-friendly interface and focus on collaboration. Disadvantages include relatively high pricing and complexity of full implementation in large organizations.
Major Acquisitions
Jarvis
- Year: 2021
- Acquisition Price (USD millions): 15
- Strategic Rationale: To enhance AI capabilities within the Asana platform.
Growth Trajectory and Initiatives
Historical Growth: Asana has experienced rapid revenue growth in recent years, driven by increased adoption of its platform.
Future Projections: Analysts project continued revenue growth for Asana, but profitability remains uncertain. Growth is expected to be driven by new customer acquisition and expansion within existing accounts.
Recent Initiatives: Recent strategic initiatives include expanding integrations, developing new product features, and focusing on key industry verticals.
Summary
Asana is a fast-growing work management platform with a strong brand and a user-friendly interface. While revenue growth is promising, the company is not yet profitable and faces intense competition. Investors should monitor its progress toward profitability and its ability to maintain its competitive advantages.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Analyst Reports
- Industry Research Reports
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be construed as financial advice. Market share data are estimates and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Asana Inc
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2020-09-30 | CEO & Director Mr. Dan Rogers | ||
Sector Technology | Industry Software - Application | Full time employees 1819 | Website https://asana.com |
Full time employees 1819 | Website https://asana.com | ||
Asana, Inc., together with its subsidiaries, operates a work management software platform for individuals, team leads, and executives in the United States and internationally. Its platform helps organizations to orchestrate work from daily tasks to cross-functional strategic initiatives; manage work across a portfolio of projects or workflows, see progress against goals, identify bottlenecks, resource constraints, and milestones; and communicate company-wide goals, monitor status, and oversee work across projects and portfolios to gain real-time insights. The company uses a hybrid go-to-market approach, combining a product-led model, direct sales, and channel partners to serve customers in various industries, such as technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services. The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009. Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.
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