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ASAN logo ASAN
Upturn stock ratingUpturn stock rating
ASAN logo

Asana Inc (ASAN)

Upturn stock ratingUpturn stock rating
$13.97
Last Close (24-hour delay)
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PASS
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  • SELL Advisory (Loss)​
  • Profit
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
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Upturn Advisory Summary

07/03/2025: ASAN (2-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Number of Analysts

rating

19 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $16.38

1 Year Target Price $16.38

Analysts Price Target For last 52 week
$16.38 Target price
52w Low $11.04
Current$13.97
52w High $27.77

Analysis of Past Performance

Type Stock
Historic Profit 9.31%
Avg. Invested days 20
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 2.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 07/03/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 3.29B USD
Price to earnings Ratio -
1Y Target Price 16.38
Price to earnings Ratio -
1Y Target Price 16.38
Volume (30-day avg) 19
Beta 1.23
52 Weeks Range 11.04 - 27.77
Updated Date 07/5/2025
52 Weeks Range 11.04 - 27.77
Updated Date 07/5/2025
Dividends yield (FY) -
Basic EPS (TTM) -1

Analyzing Revenue: Products, Geography and Growth

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -31.38%
Operating Margin (TTM) -22.26%

Management Effectiveness

Return on Assets (TTM) -15.56%
Return on Equity (TTM) -83.36%

Valuation

Trailing PE -
Forward PE 63.69
Enterprise Value 3075901951
Price to Sales(TTM) 4.45
Enterprise Value 3075901951
Price to Sales(TTM) 4.45
Enterprise Value to Revenue 4.16
Enterprise Value to EBITDA -13.2
Shares Outstanding 155760992
Shares Floating 89015324
Shares Outstanding 155760992
Shares Floating 89015324
Percent Insiders 40.25
Percent Institutions 45.68

ai summary icon Upturn AI SWOT

Asana Inc

stock logo

Company Overview

overview logo History and Background

Asana Inc. was founded in 2008 by Dustin Moskovitz and Justin Rosenstein, former Facebook executives. They aimed to improve team collaboration and workflow management. The company officially launched in 2012 and has since grown to become a leading work management platform.

business area logo Core Business Areas

  • Work Management Platform: Asana's core offering is a SaaS platform designed to help teams organize, track, and manage their work. It includes features for task management, project planning, workflow automation, and reporting.

leadership logo Leadership and Structure

The current CEO of Asana is Dustin Moskovitz. The organizational structure is typical of a technology company, with departments focused on product development, engineering, sales, marketing, and customer support.

Top Products and Market Share

overview logo Key Offerings

  • Asana Platform: Asana's primary product is its work management platform, a subscription-based SaaS offering. While exact market share data varies, estimates place Asana's share of the work management market at around 25%. Competitors include Atlassian (JIRA), Monday.com, Microsoft (Project, Planner), and Smartsheet.
  • Market Share (%): 25

Market Dynamics

industry overview logo Industry Overview

The work management software industry is experiencing rapid growth, driven by the increasing need for collaboration and efficiency in distributed work environments. The rise of remote work has further accelerated demand for these tools.

Positioning

Asana is positioned as a leading work management platform, known for its user-friendly interface and robust feature set. It competes primarily with other SaaS-based project and task management tools.

Total Addressable Market (TAM)

The total addressable market for work management software is estimated to be in the tens of billions of dollars. Asana is positioned to capture a significant portion of this TAM through continued innovation and market expansion.

Upturn SWOT Analysis

Strengths

  • User-friendly interface
  • Robust feature set
  • Strong brand reputation
  • Scalable SaaS platform
  • Strong leadership

Weaknesses

  • Higher price point compared to some competitors
  • Reliance on subscription model
  • Integration complexity with some legacy systems

Opportunities

  • Expanding into new markets
  • Developing new integrations with other software tools
  • Acquiring complementary technologies
  • Capitalizing on the shift to remote work

Threats

  • Increasing competition from established players
  • Potential for economic downturn
  • Security breaches or data privacy concerns
  • Rapid technological changes in the industry

Competitors and Market Share

competitor logo Key Competitors

  • TEAM
  • MSFT
  • SMAR

Competitive Landscape

Asana competes with a variety of players, including both established software vendors and newer startups. Its competitive advantages include its user-friendly interface and robust feature set. Disadvantages include a higher price point compared to some competitors.

Growth Trajectory and Initiatives

Historical Growth: Asana has experienced significant revenue growth over the past several years, driven by increased adoption of its platform.

Future Projections: Analysts project continued revenue growth for Asana, driven by increasing demand for work management software.

Recent Initiatives: Recent initiatives include expanding its product offerings, developing new integrations, and investing in sales and marketing.

Summary

Asana is a strong player in the work management space, with a user-friendly platform and robust features driving growth. Its higher price point is a potential challenge. Increased competition and economic downturns are key risks to watch. Continued innovation and market expansion are crucial for future success.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings
  • Analyst reports
  • Industry publications
  • Third-party market research

Disclaimers:

This analysis is for informational purposes only and should not be considered investment advice. Market share estimates are approximate and may vary. Financial data is based on publicly available information.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Asana Inc

Exchange NYSE
Headquaters San Francisco, CA, United States
IPO Launch date 2020-09-30
Co-Founder, President, CEO & Chair Mr. Dustin A. Moskovitz
Sector Technology
Industry Software - Application
Full time employees 1819
Full time employees 1819

Asana, Inc., together with its subsidiaries, operates a work management software platform for individuals, team leads, and executives in the United States and internationally. Its platform helps organizations to orchestrate work from daily tasks to cross-functional strategic initiatives; manage work across a portfolio of projects or workflows, see progress against goals, identify bottlenecks, resource constraints, and milestones; and communicate company-wide goals, monitor status, and oversee work across projects and portfolios to gain real-time insights. The company uses a hybrid go-to-market approach, combining a product-led model, direct sales, and channel partners to serve customers in various industries, such as technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services. The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009. Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.