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Asana Inc(ASAN)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for ASAN
11/10/2026: ASAN (2-star) is a SELL. SELL for 2 days. Simulated Profits (-3.84%). Updated daily EoD!
Asana Inc is a cloud-based software company providing a leading work management platform that helps teams organize, track, and execute projects. The company has a strong reputation for user experience, contributing to a high level of customer loyalty and organic growth. Its primary investment story centers on the potential to scale within the large enterprise market and capitalize on AI-driven workflow automation. However, investors should monitor risks regarding persistent operating losses, stiff competition from incumbents like Microsoft, and market sensitivity to valuation. Asana is generally a fit for growth-oriented investors rather than those seeking dividends, as it remains focused on long-term market capture over immediate profitability.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit while signal remains positive | Investors seeking high top-line revenue growth in the SaaS sector may find the company's trajectory compelling. |
| Momentum investor | Mixed fit | Momentum is conditional on positive market sentiment and sustained breakout trends in the stock price. |
| Value investor | Weak fit | The company's lack of current profitability makes it an unsuitable candidate for traditional value investing. |
| Dividend investor | Weak fit | Asana does not pay a dividend and focuses on reinvesting cash into growth. |
| Low-risk investor | Weak fit | The stock's volatility and lack of sustained profits represent a higher risk profile. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is susceptible to large price swings driven by market sentiment on growth software. |
| Valuation risk | Medium / high | Current valuations depend on long-term growth assumptions that may be pressured by competitive dynamics. |
| Competition risk (AI competition) | High | Incumbent software giants are integrating AI into existing suites, threatening Asana's core value proposition. |
| Business quality | Medium | While the product is well-regarded, consistent profitability is not yet established. |
| Dividend income | Low / none | No income is generated for shareholders through dividends. |
| Execution risk | Medium / high | The company must effectively scale enterprise sales while improving margins to satisfy investor expectations. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -23.64% | Avg. Invested days 19 | Today’s Advisory SELL |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/10/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.29B USD | Price to earnings Ratio - | 1Y Target Price 10.23 |
Price to earnings Ratio - | 1Y Target Price 10.23 | ||
Volume (30-day avg) 4.7M shares | Beta 0.96 | 52 Weeks Range 5.38 - 15.28 | Updated Date 11/10/2026 |
52 Weeks Range 5.38 - 15.28 | Updated Date 11/10/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.66 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Subscription Revenue | Recurring revenue from monthly or annual per-user subscriptions for the Asana platform. | The company generates cash primarily through software subscriptions sold to businesses of all sizes. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 23.58 | Enterprise Value 2.35B | Price to Sales(TTM) 2.77 |
Enterprise Value 2.35B | Price to Sales(TTM) 2.77 | ||
Enterprise Value to Revenue 2.84 | Enterprise Value to EBITDA -13.2 | Shares Outstanding 159.44M | Shares Floating 91.16M |
Shares Outstanding 159.44M | Shares Floating 91.16M | ||
Percent Insiders 44.59 | Percent Institutions 66.56 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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