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Upturn AI SWOT - About
ASAN 
Asana Inc (ASAN)
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Upturn Advisory Summary
10/24/2025: ASAN (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $16.22
1 Year Target Price $16.22
| 2 | Strong Buy |
| 3 | Buy |
| 11 | Hold |
| 3 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 9.31% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/24/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.46B USD | Price to earnings Ratio - | 1Y Target Price 16.22 |
Price to earnings Ratio - | 1Y Target Price 16.22 | ||
Volume (30-day avg) 19 | Beta 1.11 | 52 Weeks Range 11.58 - 27.77 | Updated Date 10/25/2025 |
52 Weeks Range 11.58 - 27.77 | Updated Date 10/25/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.9 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -27.5% | Operating Margin (TTM) -25.11% |
Management Effectiveness
Return on Assets (TTM) -13.92% | Return on Equity (TTM) -80.55% |
Valuation
Trailing PE - | Forward PE 44.84 | Enterprise Value 2959366079 | Price to Sales(TTM) 4.57 |
Enterprise Value 2959366079 | Price to Sales(TTM) 4.57 | ||
Enterprise Value to Revenue 3.91 | Enterprise Value to EBITDA -13.2 | Shares Outstanding 156685245 | Shares Floating 88188615 |
Shares Outstanding 156685245 | Shares Floating 88188615 | ||
Percent Insiders 45.4 | Percent Institutions 46.69 |
Upturn AI SWOT
Asana Inc
Company Overview
History and Background
Asana, Inc. was founded in 2008 by Dustin Moskovitz and Justin Rosenstein, who previously worked at Facebook. Initially focused on internal productivity tools at Facebook, they saw an opportunity to create a dedicated work management platform.
Core Business Areas
- Work Management Platform: Asana's core offering is a work management platform designed to help teams organize, track, and manage their work. It includes features for task management, project planning, workflow automation, and collaboration.
Leadership and Structure
The CEO is Dustin Moskovitz. The organizational structure is designed to support agile development and cross-functional collaboration.
Top Products and Market Share
Key Offerings
- Asana Work Management Platform: Asana's primary product is its work management platform, used for task management, project tracking, and team collaboration. While precise market share is challenging to pinpoint due to varying definitions, Asana competes with other project management software like Monday.com, Atlassian's Jira, and Microsoft Project. Its revenue is derived from subscription fees based on the number of users and features. Competitors include: Monday.com, Atlassian's Jira, Microsoft Project
Market Dynamics
Industry Overview
The work management software industry is experiencing significant growth, driven by the increasing adoption of remote work and the need for efficient collaboration tools. It's a competitive market with a mix of established players and emerging startups.
Positioning
Asana is positioned as a user-friendly and flexible work management platform, targeting a wide range of teams and industries. Its competitive advantages include its intuitive interface, robust feature set, and integrations with other popular business tools.
Total Addressable Market (TAM)
The TAM for work management software is estimated to be in the tens of billions of dollars. Asana is positioned to capture a significant portion of this market through its focus on enterprise clients and continued product innovation.
Upturn SWOT Analysis
Strengths
- User-friendly interface
- Strong brand recognition
- Comprehensive feature set
- Integration capabilities
- Scalable platform
Weaknesses
- Higher pricing compared to some competitors
- Reliance on subscription revenue
- Limited customization options in certain areas
- Can be complex for very small teams/projects
Opportunities
- Expansion into new markets
- Further development of AI-powered features
- Strategic partnerships and integrations
- Increased adoption of remote work
- Growing demand for work management solutions
Threats
- Intense competition
- Economic downturns
- Security breaches
- Changes in technology
- Open source alternatives
Competitors and Market Share
Key Competitors
- MNDY
- TEAM
- MSFT
Competitive Landscape
Asana faces competition from both established players and emerging startups in the work management software market. Its competitive advantages include its user-friendly interface and robust feature set.
Growth Trajectory and Initiatives
Historical Growth: Asana has experienced strong revenue growth in recent years, driven by the increasing demand for work management solutions.
Future Projections: Future growth projections are estimated by analysts based on market trends and the company's performance.
Recent Initiatives: Recent initiatives include the development of new features, expansion into new markets, and strategic partnerships.
Summary
Asana is a growing player in the work management software market, with a user-friendly platform and a strong brand. Its strengths lie in its comprehensive feature set and integration capabilities. However, it faces competition from larger players and must continue to innovate to maintain its market position. Monitor competition with MNDY, TEAM and MSFT.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company websites
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share data are estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Asana Inc
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2020-09-30 | CEO & Director Mr. Daniel Mark Rogers | ||
Sector Technology | Industry Software - Application | Full time employees 1819 | Website https://asana.com |
Full time employees 1819 | Website https://asana.com | ||
Asana, Inc., together with its subsidiaries, operates a work management software platform for individuals, team leads, and executives in the United States and internationally. Its platform helps organizations to orchestrate work from daily tasks to cross-functional strategic initiatives; manage work across a portfolio of projects or workflows, see progress against goals, identify bottlenecks, resource constraints, and milestones; and communicate company-wide goals, monitor status, and oversee work across projects and portfolios to gain real-time insights. The company uses a hybrid go-to-market approach, combining a product-led model, direct sales, and channel partners to serve customers in various industries, such as technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services. The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009. Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.
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