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Upturn AI SWOT - About
ASAN 
Asana Inc (ASAN)
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Upturn Advisory Summary
07/17/2025: ASAN (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $16.38
1 Year Target Price $16.38
| 2 | Strong Buy |
| 3 | Buy |
| 11 | Hold |
| 3 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 9.31% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 07/17/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.32B USD | Price to earnings Ratio - | 1Y Target Price 16.38 |
Price to earnings Ratio - | 1Y Target Price 16.38 | ||
Volume (30-day avg) 19 | Beta 1.23 | 52 Weeks Range 11.04 - 27.77 | Updated Date 07/17/2025 |
52 Weeks Range 11.04 - 27.77 | Updated Date 07/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -31.38% | Operating Margin (TTM) -22.26% |
Management Effectiveness
Return on Assets (TTM) -15.56% | Return on Equity (TTM) -83.36% |
Valuation
Trailing PE - | Forward PE 64.1 | Enterprise Value 3115906723 | Price to Sales(TTM) 4.49 |
Enterprise Value 3115906723 | Price to Sales(TTM) 4.49 | ||
Enterprise Value to Revenue 4.22 | Enterprise Value to EBITDA -13.2 | Shares Outstanding 155760992 | Shares Floating 89015324 |
Shares Outstanding 155760992 | Shares Floating 89015324 | ||
Percent Insiders 40.25 | Percent Institutions 45.68 |
Upturn AI SWOT
Asana Inc
Company Overview
History and Background
Asana Inc. was founded in 2008 by Dustin Moskovitz and Justin Rosenstein, former Facebook executives. They aimed to improve team collaboration and workflow management. The company officially launched in 2012 and has since grown to become a leading work management platform.
Core Business Areas
- Work Management Platform: Asana's core offering is a SaaS platform designed to help teams organize, track, and manage their work. It includes features for task management, project planning, workflow automation, and reporting.
Leadership and Structure
The current CEO of Asana is Dustin Moskovitz. The organizational structure is typical of a technology company, with departments focused on product development, engineering, sales, marketing, and customer support.
Top Products and Market Share
Key Offerings
- Asana Platform: Asana's primary product is its work management platform, a subscription-based SaaS offering. While exact market share data varies, estimates place Asana's share of the work management market at around 25%. Competitors include Atlassian (JIRA), Monday.com, Microsoft (Project, Planner), and Smartsheet.
- Market Share (%): 25
Market Dynamics
Industry Overview
The work management software industry is experiencing rapid growth, driven by the increasing need for collaboration and efficiency in distributed work environments. The rise of remote work has further accelerated demand for these tools.
Positioning
Asana is positioned as a leading work management platform, known for its user-friendly interface and robust feature set. It competes primarily with other SaaS-based project and task management tools.
Total Addressable Market (TAM)
The total addressable market for work management software is estimated to be in the tens of billions of dollars. Asana is positioned to capture a significant portion of this TAM through continued innovation and market expansion.
Upturn SWOT Analysis
Strengths
- User-friendly interface
- Robust feature set
- Strong brand reputation
- Scalable SaaS platform
- Strong leadership
Weaknesses
- Higher price point compared to some competitors
- Reliance on subscription model
- Integration complexity with some legacy systems
Opportunities
- Expanding into new markets
- Developing new integrations with other software tools
- Acquiring complementary technologies
- Capitalizing on the shift to remote work
Threats
- Increasing competition from established players
- Potential for economic downturn
- Security breaches or data privacy concerns
- Rapid technological changes in the industry
Competitors and Market Share
Key Competitors
- TEAM
- MSFT
- SMAR
Competitive Landscape
Asana competes with a variety of players, including both established software vendors and newer startups. Its competitive advantages include its user-friendly interface and robust feature set. Disadvantages include a higher price point compared to some competitors.
Growth Trajectory and Initiatives
Historical Growth: Asana has experienced significant revenue growth over the past several years, driven by increased adoption of its platform.
Future Projections: Analysts project continued revenue growth for Asana, driven by increasing demand for work management software.
Recent Initiatives: Recent initiatives include expanding its product offerings, developing new integrations, and investing in sales and marketing.
Summary
Asana is a strong player in the work management space, with a user-friendly platform and robust features driving growth. Its higher price point is a potential challenge. Increased competition and economic downturns are key risks to watch. Continued innovation and market expansion are crucial for future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
- Third-party market research
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market share estimates are approximate and may vary. Financial data is based on publicly available information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Asana Inc
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2020-09-30 | Co-Founder, President, CEO & Chair Mr. Dustin A. Moskovitz | ||
Sector Technology | Industry Software - Application | Full time employees 1819 | Website https://asana.com |
Full time employees 1819 | Website https://asana.com | ||
Asana, Inc., together with its subsidiaries, operates a work management software platform for individuals, team leads, and executives in the United States and internationally. Its platform helps organizations to orchestrate work from daily tasks to cross-functional strategic initiatives; manage work across a portfolio of projects or workflows, see progress against goals, identify bottlenecks, resource constraints, and milestones; and communicate company-wide goals, monitor status, and oversee work across projects and portfolios to gain real-time insights. The company uses a hybrid go-to-market approach, combining a product-led model, direct sales, and channel partners to serve customers in various industries, such as technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services. The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009. Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.
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