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ASAN logo ASAN
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Asana Inc (ASAN)

Upturn stock ratingUpturn stock rating
$13.74
Last Close (24-hour delay)
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PASS
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  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
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Upturn Advisory Summary

09/17/2025: ASAN (2-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Number of Analysts

rating

19 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $16.54

1 Year Target Price $16.54

Analysts Price Target For last 52 week
$16.54 Target price
52w Low $11.08
Current$13.74
52w High $27.77

Analysis of Past Performance

Type Stock
Historic Profit 9.31%
Avg. Invested days 20
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 2.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 09/17/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 3.22B USD
Price to earnings Ratio -
1Y Target Price 16.54
Price to earnings Ratio -
1Y Target Price 16.54
Volume (30-day avg) 19
Beta 1.14
52 Weeks Range 11.08 - 27.77
Updated Date 09/17/2025
52 Weeks Range 11.08 - 27.77
Updated Date 09/17/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.9

Analyzing Revenue: Products, Geography and Growth

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-09-03
When After Market
Estimate 0.05
Actual 0.06

Profitability

Profit Margin -27.5%
Operating Margin (TTM) -25.11%

Management Effectiveness

Return on Assets (TTM) -13.92%
Return on Equity (TTM) -80.55%

Valuation

Trailing PE -
Forward PE 55.87
Enterprise Value 2942828795
Price to Sales(TTM) 4.26
Enterprise Value 2942828795
Price to Sales(TTM) 4.26
Enterprise Value to Revenue 3.89
Enterprise Value to EBITDA -13.2
Shares Outstanding 156684992
Shares Floating 86709709
Shares Outstanding 156684992
Shares Floating 86709709
Percent Insiders 46.67
Percent Institutions 46.96

ai summary icon Upturn AI SWOT

Asana Inc

stock logo

Company Overview

overview logo History and Background

Asana, Inc. was founded in 2008 by Dustin Moskovitz and Justin Rosenstein, former Facebook executives. The company's goal was to improve team collaboration and workflow management.

business area logo Core Business Areas

  • Work Management Platform: Asana offers a cloud-based platform for work management, designed to help teams organize, track, and manage their work. It provides features for project management, task management, goal setting, and communication.

leadership logo Leadership and Structure

Dustin Moskovitz is the CEO. The company has a functional organizational structure with departments like engineering, marketing, sales, and customer support.

Top Products and Market Share

overview logo Key Offerings

  • Asana Platform: Asana's primary offering is its work management platform. They focus on task tracking, project organization, and team collaboration. Market share data is challenging to pinpoint precisely, but estimates place Asana among the top players in the project management software market. Competitors include Monday.com, Smartsheet, Jira, and Microsoft Project.

Market Dynamics

industry overview logo Industry Overview

The project management software industry is experiencing rapid growth, driven by increasing demand for tools that enhance team collaboration, improve productivity, and streamline workflows.

Positioning

Asana is positioned as a user-friendly and versatile work management platform suitable for various team sizes and industries. Its competitive advantage lies in its intuitive interface and robust features.

Total Addressable Market (TAM)

The TAM for work management software is estimated to be in the billions of dollars. Asana is well-positioned to capture a significant share of this market.

Upturn SWOT Analysis

Strengths

  • User-friendly interface
  • Robust features
  • Strong brand recognition
  • Scalable platform

Weaknesses

  • Pricing can be a barrier for smaller teams
  • Integration complexities with some third-party tools

Opportunities

  • Expansion into new markets
  • Integration with AI and machine learning
  • Partnerships with other software providers

Threats

  • Intense competition
  • Economic downturn
  • Data security breaches

Competitors and Market Share

competitor logo Key Competitors

  • MNDY
  • SMAR
  • TEAM
  • MSFT

Competitive Landscape

Asana faces stiff competition from larger companies with more resources. However, its user-friendly interface and strong brand recognition give it a competitive edge.

Growth Trajectory and Initiatives

Historical Growth: Asana has experienced rapid growth in user base and revenue since its founding.

Future Projections: Analyst projections indicate continued growth, driven by increasing demand for work management solutions.

Recent Initiatives: Recent initiatives include product enhancements, partnerships, and geographic expansion.

Summary

Asana is a key player in the work management software space, known for its user-friendly interface and robust features. However, it faces strong competition and needs to carefully manage its growth and profitability. The company's focus on innovation and strategic partnerships should help it maintain its position in the market. Investors should closely monitor its financial performance and competitive landscape.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings
  • Industry reports
  • Analyst estimates

Disclaimers:

The information provided is for informational purposes only and should not be considered financial advice.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Asana Inc

Exchange NYSE
Headquaters San Francisco, CA, United States
IPO Launch date 2020-09-30
CEO & Director Mr. Daniel Mark Rogers
Sector Technology
Industry Software - Application
Full time employees 1819
Full time employees 1819

Asana, Inc., together with its subsidiaries, operates a work management software platform for individuals, team leads, and executives in the United States and internationally. Its platform helps organizations to orchestrate work from daily tasks to cross-functional strategic initiatives; manage work across a portfolio of projects or workflows, see progress against goals, identify bottlenecks, resource constraints, and milestones; and communicate company-wide goals, monitor status, and oversee work across projects and portfolios to gain real-time insights. The company uses a hybrid go-to-market approach, combining a product-led model, direct sales, and channel partners to serve customers in various industries, such as technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services. The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009. Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.