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Upturn AI SWOT - About
ASAN 
Asana Inc (ASAN)
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Upturn Advisory Summary
09/15/2025: ASAN (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $16.54
1 Year Target Price $16.54
| 2 | Strong Buy |
| 3 | Buy |
| 11 | Hold |
| 3 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 9.31% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.12B USD | Price to earnings Ratio - | 1Y Target Price 16.54 |
Price to earnings Ratio - | 1Y Target Price 16.54 | ||
Volume (30-day avg) 19 | Beta 1.14 | 52 Weeks Range 11.08 - 27.77 | Updated Date 09/15/2025 |
52 Weeks Range 11.08 - 27.77 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.9 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-09-03 | When After Market | Estimate 0.05 | Actual 0.06 |
Profitability
Profit Margin -27.5% | Operating Margin (TTM) -25.11% |
Management Effectiveness
Return on Assets (TTM) -13.92% | Return on Equity (TTM) -80.55% |
Valuation
Trailing PE - | Forward PE 54.95 | Enterprise Value 2897941878 | Price to Sales(TTM) 4.13 |
Enterprise Value 2897941878 | Price to Sales(TTM) 4.13 | ||
Enterprise Value to Revenue 3.83 | Enterprise Value to EBITDA -13.2 | Shares Outstanding 156684992 | Shares Floating 86709709 |
Shares Outstanding 156684992 | Shares Floating 86709709 | ||
Percent Insiders 46.67 | Percent Institutions 46.97 |
Upturn AI SWOT
Asana Inc
Company Overview
History and Background
Asana, Inc. was founded in 2008 by Dustin Moskovitz and Justin Rosenstein, former Facebook executives. The company's goal was to improve team collaboration and workflow management.
Core Business Areas
- Work Management Platform: Asana offers a cloud-based platform for work management, designed to help teams organize, track, and manage their work. It provides features for project management, task management, goal setting, and communication.
Leadership and Structure
Dustin Moskovitz is the CEO. The company has a functional organizational structure with departments like engineering, marketing, sales, and customer support.
Top Products and Market Share
Key Offerings
- Asana Platform: Asana's primary offering is its work management platform. They focus on task tracking, project organization, and team collaboration. Market share data is challenging to pinpoint precisely, but estimates place Asana among the top players in the project management software market. Competitors include Monday.com, Smartsheet, Jira, and Microsoft Project.
Market Dynamics
Industry Overview
The project management software industry is experiencing rapid growth, driven by increasing demand for tools that enhance team collaboration, improve productivity, and streamline workflows.
Positioning
Asana is positioned as a user-friendly and versatile work management platform suitable for various team sizes and industries. Its competitive advantage lies in its intuitive interface and robust features.
Total Addressable Market (TAM)
The TAM for work management software is estimated to be in the billions of dollars. Asana is well-positioned to capture a significant share of this market.
Upturn SWOT Analysis
Strengths
- User-friendly interface
- Robust features
- Strong brand recognition
- Scalable platform
Weaknesses
- Pricing can be a barrier for smaller teams
- Integration complexities with some third-party tools
Opportunities
- Expansion into new markets
- Integration with AI and machine learning
- Partnerships with other software providers
Threats
- Intense competition
- Economic downturn
- Data security breaches
Competitors and Market Share
Key Competitors
- MNDY
- SMAR
- TEAM
- MSFT
Competitive Landscape
Asana faces stiff competition from larger companies with more resources. However, its user-friendly interface and strong brand recognition give it a competitive edge.
Growth Trajectory and Initiatives
Historical Growth: Asana has experienced rapid growth in user base and revenue since its founding.
Future Projections: Analyst projections indicate continued growth, driven by increasing demand for work management solutions.
Recent Initiatives: Recent initiatives include product enhancements, partnerships, and geographic expansion.
Summary
Asana is a key player in the work management software space, known for its user-friendly interface and robust features. However, it faces strong competition and needs to carefully manage its growth and profitability. The company's focus on innovation and strategic partnerships should help it maintain its position in the market. Investors should closely monitor its financial performance and competitive landscape.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Asana Inc
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2020-09-30 | CEO & Director Mr. Daniel Mark Rogers | ||
Sector Technology | Industry Software - Application | Full time employees 1819 | Website https://asana.com |
Full time employees 1819 | Website https://asana.com | ||
Asana, Inc., together with its subsidiaries, operates a work management software platform for individuals, team leads, and executives in the United States and internationally. Its platform helps organizations to orchestrate work from daily tasks to cross-functional strategic initiatives; manage work across a portfolio of projects or workflows, see progress against goals, identify bottlenecks, resource constraints, and milestones; and communicate company-wide goals, monitor status, and oversee work across projects and portfolios to gain real-time insights. The company uses a hybrid go-to-market approach, combining a product-led model, direct sales, and channel partners to serve customers in various industries, such as technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services. The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009. Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.
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