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Upturn AI SWOT - About
Atlassian Corp Plc (TEAM)

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Upturn Advisory Summary
12/01/2025: TEAM (2-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $245.24
1 Year Target Price $245.24
| 19 | Strong Buy |
| 7 | Buy |
| 7 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 31.04% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 39.36B USD | Price to earnings Ratio - | 1Y Target Price 245.24 |
Price to earnings Ratio - | 1Y Target Price 245.24 | ||
Volume (30-day avg) 33 | Beta 0.89 | 52 Weeks Range 139.70 - 326.00 | Updated Date 12/1/2025 |
52 Weeks Range 139.70 - 326.00 | Updated Date 12/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.7 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.38% | Operating Margin (TTM) -2.84% |
Management Effectiveness
Return on Assets (TTM) -1.62% | Return on Equity (TTM) -15.35% |
Valuation
Trailing PE - | Forward PE 30.67 | Enterprise Value 37787737372 | Price to Sales(TTM) 7.21 |
Enterprise Value 37787737372 | Price to Sales(TTM) 7.21 | ||
Enterprise Value to Revenue 6.92 | Enterprise Value to EBITDA 54449.19 | Shares Outstanding 168042351 | Shares Floating 166520383 |
Shares Outstanding 168042351 | Shares Floating 166520383 | ||
Percent Insiders 0.34 | Percent Institutions 93.8 |
Upturn AI SWOT
Atlassian Corp Plc

Company Overview
History and Background
Atlassian was founded in 2002 in Sydney, Australia, by Scott Farquhar and Mike Cannon-Brookes. Initially focused on providing tools for software developers, the company expanded its offerings to serve a broader range of teams and organizations.
Core Business Areas
- Software Development Tools: This segment includes products like Jira Software, Bitbucket, and Confluence, designed to help software teams plan, track, and collaborate on projects.
- Work Management Tools: This segment encompasses products like Jira Work Management, Trello, and Atlas, aimed at enabling teams across various functions to organize, track, and manage their work effectively.
- IT Service Management (ITSM) Tools: This area includes Jira Service Management, designed to help IT teams manage incidents, problems, changes, and assets.
Leadership and Structure
Atlassian is led by co-founders Scott Farquhar and Mike Cannon-Brookes as co-CEOs. The company has a global organizational structure with teams spread across various locations.
Top Products and Market Share
Key Offerings
- Jira Software: Jira Software is a project management tool used by software development teams to track bugs, issues, and tasks. It holds a significant market share in the agile project management space. Competitors include Azure DevOps and Asana.
- User_Base: 250,000+ organizations
- Confluence: Confluence is a collaboration tool that allows teams to create, organize, and discuss work. It is a leading platform for knowledge management and documentation. Competitors include Microsoft SharePoint and Notion.
- User_Base: 75,000+ organizations
- Jira Service Management: Jira Service Management is an ITSM solution that helps IT teams manage service requests, incidents, problems, and changes. It competes with ServiceNow and Zendesk.
- User_Base: 35,000+ organizations
- Trello: Trello is a web-based, Kanban-style, list-making application and is a subsidiary of Atlassian. It offers simple, visual project management and competes with Asana and Monday.com.
Market Dynamics
Industry Overview
The collaboration and productivity software market is experiencing rapid growth, driven by the increasing need for remote work and digital transformation. Cloud-based solutions are gaining popularity.
Positioning
Atlassian is a leading player in the collaboration and productivity software market, known for its strong focus on teamwork and open communication. Its competitive advantage lies in its integrated suite of products and its strong brand recognition.
Total Addressable Market (TAM)
Estimated TAM is ~$50 Billion. Atlassian is well-positioned to capture a significant portion of this growing market with its diverse product offerings and strategic partnerships.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Integrated suite of products
- Large customer base
- Cloud-first approach
- Strong partnerships and integrations
Weaknesses
- Complex pricing structure
- Slower pace of innovation compared to some competitors
- Customer support is often cited as an area for improvement
Opportunities
- Expansion into new markets
- Further integration of products
- Leveraging AI and machine learning
- Acquiring complementary technologies
- Increasing focus on enterprise customers
Threats
- Intense competition
- Economic downturn
- Security breaches
- Changing customer preferences
- Increased regulatory scrutiny
Competitors and Market Share
Key Competitors
- MSFT
- SNOW
- WORK
- ASAN
- SMAR
Competitive Landscape
Atlassian competes with a range of companies, from large established players like Microsoft to smaller, more specialized vendors. Atlassian's strengths include its integrated suite of products and its strong brand recognition. However, it faces challenges from competitors with deeper pockets and more resources.
Major Acquisitions
Percept.AI
- Year: 2020
- Acquisition Price (USD millions): Undisclosed
- Strategic Rationale: To enhance its AI capabilities within its service management offerings.
Code Barrel
- Year: 2019
- Acquisition Price (USD millions): Undisclosed
- Strategic Rationale: Enhance Jira Automation
Growth Trajectory and Initiatives
Historical Growth: Atlassian has experienced significant revenue growth over the past several years, driven by strong demand for its products and services.
Future Projections: Analyst estimates vary, but generally project continued growth for Atlassian, driven by the growth of the collaboration software market.
Recent Initiatives: Atlassian is focused on expanding its cloud offerings, investing in AI and machine learning, and acquiring complementary technologies.
Summary
Atlassian is a strong player in the collaboration software market with a well-integrated product suite and a significant customer base. While facing stiff competition and some customer support challenges, its cloud-first approach and focus on AI represent positive steps. Continued innovation and strategic acquisitions will be crucial for maintaining its growth trajectory. Atlassian is positioned well to increase market share but competitors are also evolving.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Atlassian Investor Relations
- SEC Filings (10K, 10Q)
- Industry Reports
- Company Press Releases
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market data is subject to change. Consult a qualified financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Atlassian Corp Plc
Exchange NASDAQ | Headquaters Sydney, NSW, Australia | ||
IPO Launch date 2015-12-10 | Co-Founder, CEO & Director Mr. Michael Cannon-Brookes | ||
Sector Technology | Industry Software - Application | Full time employees 14089 | Website https://www.atlassian.com |
Full time employees 14089 | Website https://www.atlassian.com | ||
Atlassian Corporation provides a collaboration software that enables organizations to connect all teams through a system of work that unlocks productivity at scale worldwide. Its product portfolio includes Jira, a project management platform for planning, tracking, and managing work; Confluence, a connected workspace to create, organize, and share team knowledge, documents, and collaboration content; Loom, an asynchronous video communication tool to record and share videos; Jira Service Management, an intuitive service management solution for IT, HR, and other teams; and Rovo, an AI offering that assists teams with its Search, Chat and Agent capabilities. The company also offers Bitbucket, a git-based source code management platform for professional development teams; Compass, a developer portal that provides a unified view of engineering components; Jira Product Discovery, a tool to capture, prioritize, and roadmap product ideas; Jira Align, an enterprise agility solution that connects business and technology teams to align strategy with execution; Focus, a strategy hub for leadership teams; and Talent, a workforce planning app. In addition, it provides Trello, an AI-powered personal productivity tool; and Guard, an app for detecting and responding to security threats. The company was founded in 2002 and is headquartered in Sydney, Australia.

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