Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
Upturn AI SWOT - About
Aurora Innovation Inc (AUROW)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/16/2025: AUROW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -56.83% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 2.6 | 52 Weeks Range 0.19 - 3.00 | Updated Date 06/14/2025 |
52 Weeks Range 0.19 - 3.00 | Updated Date 06/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.27 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) - |
Management Effectiveness
Return on Assets (TTM) -24.16% | Return on Equity (TTM) -43.43% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 1026937994 |
Shares Outstanding - | Shares Floating 1026937994 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
Aurora Innovation Inc
Company Overview
History and Background
Aurora Innovation Inc. was founded in 2017 by Chris Urmson, Drew Bagnell, and Sterling Anderson. It focuses on developing self-driving technology for both passenger vehicles and commercial trucking. Initially, it aimed at both markets, but has strategically shifted to focus more on autonomous trucking. Aurora went public via a SPAC merger with Reinvent Technology Partners Y in 2021.
Core Business Areas
- Autonomous Trucking: Aurora's primary focus is developing and deploying autonomous trucking solutions through its Aurora Horizon platform. This includes the Aurora Driver (its self-driving technology stack), route planning, and fleet management services.
Leadership and Structure
Chris Urmson serves as the CEO. The company has a typical corporate structure with departments for engineering, product, operations, and finance.
Top Products and Market Share
Key Offerings
- Aurora Driver: Aurora Driver is the self-driving technology stack at the core of Aurora's solutions. It includes software, hardware, and data services. Market share data specific to this technology is difficult to ascertain, but the autonomous driving technology market is heavily contested by companies like Waymo, TuSimple (delisted), and Embark Trucks (acquired). It's hard to determine market share, revenue is expected to start being collected in 2024 but revenue is not specifically assigned to this product.
- Aurora Horizon: Aurora Horizon is the platform providing services around autonomous trucking. It includes route planning and mission control.
Market Dynamics
Industry Overview
The autonomous vehicle industry, particularly for trucking, is a rapidly evolving sector with significant potential. It's characterized by high R&D costs, regulatory uncertainty, and intense competition.
Positioning
Aurora Innovation is positioned as a technology provider for autonomous trucking, aiming to partner with existing trucking companies rather than becoming a trucking operator itself. Its competitive advantage lies in its integrated approach encompassing the full technology stack (software, hardware, and data).
Total Addressable Market (TAM)
The TAM for autonomous trucking is estimated to be in the hundreds of billions of dollars annually. Aurora aims to capture a significant share of this market by providing the technology to enable existing trucking companies to deploy autonomous fleets.
Upturn SWOT Analysis
Strengths
- Experienced leadership team
- Strong technology stack (Aurora Driver)
- Focus on autonomous trucking market
- Partnerships with major trucking companies
- Good cash holdings
Weaknesses
- High cash burn rate
- Dependence on regulatory approval
- Intense competition
- Relatively unproven business model.
- Delayed product timeline.
Opportunities
- Growing demand for autonomous trucking
- Advancements in sensor technology
- Government incentives for autonomous vehicle development
- Potential for expansion into other autonomous vehicle applications.
Threats
- Regulatory hurdles
- Technological failures
- Economic downturn impacting trucking demand
- Increased competition from established players
- Public perception and safety concerns
Competitors and Market Share
Key Competitors
- Waymo (GOOGL)
- TuSimple (delisted)
- Embark Trucks (acquired)
- Plus (private)
Competitive Landscape
Aurora faces intense competition from larger, more established companies like Waymo. Its advantage lies in its exclusive focus on trucking and its strategic partnerships. It must overcome its cash burn to survive. Much of the remaining market share is split amongst privately held companies.
Growth Trajectory and Initiatives
Historical Growth: Aurora has not yet generated substantial revenue, so historical growth is primarily reflected in its expanding R&D efforts and partnerships.
Future Projections: Analysts expect Aurora to begin generating significant revenue in the coming years as it commercializes its autonomous trucking technology. However, profitability is not expected for several years.
Recent Initiatives: Aurora has focused on refining its technology stack, securing partnerships with trucking companies, and working toward regulatory approvals for autonomous trucking deployments.
Summary
Aurora Innovation is a high-risk, high-reward company in the autonomous trucking space. They have a strong technology foundation and strategic partnerships, but they face significant competition, regulatory hurdles, and a substantial cash burn. The company needs to efficiently manage its resources and successfully commercialize its technology to succeed. Currently, there is not much evidence to show that Aurora is going to get a significant market share. They have some catching up to do compared to Alphabet's Waymo.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry News
- Company Investor Relations
- TechCrunch
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is estimated. The autonomous vehicle market is rapidly evolving, and the information presented here is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Aurora Innovation Inc
Exchange NASDAQ | Headquaters Pittsburgh, PA, United States | ||
IPO Launch date 2021-05-10 | Co-Founder, CEO & Non-Independent Executive Chairman Mr. Christopher Urmson Ph.D. | ||
Sector Technology | Industry Information Technology Services | Full time employees 1800 | Website https://aurora.tech |
Full time employees 1800 | Website https://aurora.tech | ||
Aurora Innovation, Inc. operates as a self-driving technology company in the United States. It focuses on developing Aurora Driver, a platform that brings a suite of self-driving hardware, software, and data services together to adapt and interoperate various vehicle types and applications. The company was founded in 2017 and is headquartered in Pittsburgh, Pennsylvania.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.