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Upturn AI SWOT - About
BB 
BlackBerry Ltd (BB)
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Upturn Advisory Summary
10/23/2025: BB (3-star) is a STRONG-BUY. BUY since 27 days. Simulated Profits (14.96%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $4.91
1 Year Target Price $4.91
| 1 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 7.62% | Avg. Invested days 31 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/23/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.83B USD | Price to earnings Ratio 119.5 | 1Y Target Price 4.91 |
Price to earnings Ratio 119.5 | 1Y Target Price 4.91 | ||
Volume (30-day avg) 7 | Beta 1.21 | 52 Weeks Range 2.24 - 6.24 | Updated Date 10/24/2025 |
52 Weeks Range 2.24 - 6.24 | Updated Date 10/24/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-09-25 | When - | Estimate 0.01 | Actual 0.04 |
Profitability
Profit Margin -0.5% | Operating Margin (TTM) 11.88% |
Management Effectiveness
Return on Assets (TTM) 2.93% | Return on Equity (TTM) 2.7% |
Valuation
Trailing PE 119.5 | Forward PE 36.5 | Enterprise Value 2751157811 | Price to Sales(TTM) 5.27 |
Enterprise Value 2751157811 | Price to Sales(TTM) 5.27 | ||
Enterprise Value to Revenue 5.13 | Enterprise Value to EBITDA 42.99 | Shares Outstanding 590361084 | Shares Floating 588855663 |
Shares Outstanding 590361084 | Shares Floating 588855663 | ||
Percent Insiders 0.28 | Percent Institutions 50.06 |
Upturn AI SWOT
BlackBerry Ltd
Company Overview
History and Background
Founded in 1984 as Research In Motion (RIM), BlackBerry initially focused on wireless data technology. It became a global leader in smartphones with its iconic BlackBerry devices, known for secure email and messaging. In 2013, the company rebranded as BlackBerry Ltd., shifting its focus to cybersecurity and IoT solutions.
Core Business Areas
- Cybersecurity: Provides a comprehensive suite of cybersecurity solutions, including endpoint security, threat detection and response, and data protection, primarily serving enterprises and governments.
- IoT: Offers secure communication software that is used in the automotive, energy, medical, financial services and government sectors. Its QNX platform is a leading operating system for safety-critical embedded systems.
Leadership and Structure
John J. Giamatteo serves as Chief Executive Officer. The company operates under a board of directors and has a functional organizational structure with various departments focusing on sales, engineering, marketing, and finance.
Top Products and Market Share
Key Offerings
- Market Share: Dominant in Automotive, but market share varies
- QNX: A real-time operating system (RTOS) used in embedded systems, particularly in the automotive industry for infotainment, ADAS, and digital cockpits. Market share varies by application but it is a dominant player in the automotive industry. Competitors include Linux, Android Automotive, and Green Hills Software's INTEGRITY.
- CylanceENDPOINT: An AI-driven endpoint protection platform (EPP) that prevents malware and other threats. Cylance faces competition from CrowdStrike, SentinelOne, and Microsoft Defender for Endpoint.
- Market Share: Estimated between 2-5%
- BlackBerry UEM: Unified Endpoint Management platform (UEM) for managing and securing mobile devices, desktops, and IoT devices. Competitors include VMware Workspace ONE, Microsoft Intune, and MobileIron.
- Market Share: Estimated between 2-4%
Market Dynamics
Industry Overview
The cybersecurity market is experiencing rapid growth due to increased cyber threats and data breaches. The IoT market is also expanding, driven by the proliferation of connected devices and the demand for secure communication. The automotive market is undergoing a transformation with adoption of electrical vehicles and ADAS, driving demand for QNX.
Positioning
BlackBerry is positioned as a security-focused software company. It leverages its legacy in secure communication and embedded systems to offer cybersecurity and IoT solutions. It is aiming to capitalize on the growing demands for Automotive software.
Total Addressable Market (TAM)
The total addressable markets for cybersecurity and IoT are estimated to be hundreds of billions of dollars. BlackBerry is positioned to capture a share of this TAM through its product offerings in automotive and cybersecurity sectors. The total cybersecurity addressable market by 2025 is expected to be above $300 billion USD.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in security
- QNX embedded operating system is used in automotive.
- AI-powered cybersecurity platform
- Large patent portfolio
Weaknesses
- Limited market share in the competitive cybersecurity market
- Dependence on the automotive industry for QNX revenue
- Past failures in the smartphone market may impact investor sentiment
- Negative to break-even profitability in the last few years.
Opportunities
- Growing demand for cybersecurity solutions
- Expansion of the IoT market
- Increasing adoption of electric and autonomous vehicles
- Partnerships with other technology companies
Threats
- Intense competition in the cybersecurity market
- Rapid technological changes
- Economic downturns impacting automotive sales
- Security vulnerabilities
Competitors and Market Share
Key Competitors
- CRWD
- S
- MSFT
Competitive Landscape
BlackBerry faces strong competition in both the cybersecurity and IoT markets. Its competitive advantages include its brand name, security expertise, and QNX platform. However, competitors like CrowdStrike and Microsoft have greater financial resources and larger customer bases.
Major Acquisitions
Cylance
- Year: 2019
- Acquisition Price (USD millions): 1400
- Strategic Rationale: Expanded BlackBerry's cybersecurity portfolio with AI-powered endpoint protection. Cylance has not performed as expected.
Growth Trajectory and Initiatives
Historical Growth: BlackBerry's growth has been limited, with inconsistent revenue growth due to the transition from hardware to software and related legacy businesses.
Future Projections: Analysts expect moderate revenue growth driven by cybersecurity and QNX in the automotive industry. Profitability improvements are anticipated as BlackBerry focuses on higher-margin software sales.
Recent Initiatives: Recent initiatives include partnerships to expand cybersecurity offerings and focus on QNX developments in the automotive sector.
Summary
BlackBerry is a company in transition, shifting from its legacy smartphone business to cybersecurity and IoT solutions. The company is positioned in growing markets and possesses valuable assets like QNX and a strong brand name. However, it faces intense competition and needs to demonstrate consistent revenue growth and profitability. BlackBerry has made partnerships and has reduced operating expense which is positive. Future success depends on its ability to capitalize on its market positions and effectively execute its strategy.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
- Company Press Releases
- Various Financial News Sources
- BlackBerry Investor Relations
Disclaimers:
This analysis is based on available information and does not constitute financial advice. Market conditions and company performance may change. The market share numbers are estimates. Investments have risk.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BlackBerry Ltd
Exchange NYSE | Headquaters Waterloo, ON, Canada | ||
IPO Launch date 1997-12-08 | CEO & Director Mr. John Joseph Giamatteo | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 1820 | Website https://www.blackberry.com |
Full time employees 1820 | Website https://www.blackberry.com | ||
BlackBerry Limited provides intelligent security software and services to enterprises and governments worldwide. The company operates through three segments: Secure Communications, QNX, and Licensing. The company offers BlackBerry Dynamics, a development platform and secure container for mobile applications; BlackBerry Workspaces a secure Enterprise File Sync and Share (EFSS) solution; BlackBerry Messenger (BBM) Enterprise, an enterprise-grade secure instant messaging solution for messaging, voice, and video; BlackBerry SecuSUITE, a multi-OS voice and text messaging solution; BlackBerry AtHoc, a secure networked critical event management solution; and BlackBerry unified endpoint management (UEM) solutions. It also provides BlackBerry Certicom, a patented elliptic curve cryptography, which provides device security, anti-counterfeiting, and product authentication solutions; BlackBerry Radar offers monitoring and telematics solutions for transportation and logistics; and BlackBerry IVY, a vehicle data platform that allows automakers to access vehicle's sensor data and apply machine learning at the edge to generate and share predictive insights and inferences. In addition, the company offers enterprise consulting and engineering consulting services. It is also involved in the patent licensing. The company was formerly known as Research In Motion Limited and changed its name to BlackBerry Limited in July 2013. BlackBerry Limited was incorporated in 1984 and is headquartered in Waterloo, Canada.
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