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Upturn AI SWOT - About
BB 
BlackBerry Ltd (BB)
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Upturn Advisory Summary
08/28/2025: BB (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $4.66
1 Year Target Price $4.66
| 1 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -6.38% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.28B USD | Price to earnings Ratio 191.5 | 1Y Target Price 4.66 |
Price to earnings Ratio 191.5 | 1Y Target Price 4.66 | ||
Volume (30-day avg) 7 | Beta 1.15 | 52 Weeks Range 2.22 - 6.24 | Updated Date 08/29/2025 |
52 Weeks Range 2.22 - 6.24 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.02 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -6.7% | Operating Margin (TTM) 4.11% |
Management Effectiveness
Return on Assets (TTM) 2.29% | Return on Equity (TTM) 1.35% |
Valuation
Trailing PE 191.5 | Forward PE 38.31 | Enterprise Value 2198063100 | Price to Sales(TTM) 4.27 |
Enterprise Value 2198063100 | Price to Sales(TTM) 4.27 | ||
Enterprise Value to Revenue 4.12 | Enterprise Value to EBITDA 31.9 | Shares Outstanding 594531008 | Shares Floating 593538013 |
Shares Outstanding 594531008 | Shares Floating 593538013 | ||
Percent Insiders 1.76 | Percent Institutions 50.99 |
Upturn AI SWOT
BlackBerry Ltd
Company Overview
History and Background
BlackBerry Ltd. (formerly Research In Motion) was founded in 1984. It gained prominence in the early 2000s for its secure email and messaging services and its iconic smartphones. However, it lost market share to Android and iOS devices. The company has since pivoted to cybersecurity and IoT.
Core Business Areas
- Cybersecurity: Provides cybersecurity software and services to enterprises and governments, focusing on endpoint security, identity management, and data protection.
- IoT: Develops and licenses QNX, a real-time operating system used in automotive, industrial, and medical applications.
Leadership and Structure
John J. Giamatteo is the CEO. The company operates with a functional organizational structure, with departments focused on sales, marketing, engineering, and product development.
Top Products and Market Share
Key Offerings
- QNX: A real-time operating system (RTOS) used in safety-critical embedded systems, particularly in the automotive industry. Competitors include Green Hills Software, Wind River Systems, and Linux-based solutions. Revenue from QNX is significant, but specific market share data varies greatly depending on the application. Estimates put QNX market share in Automotive as between 50-75% in infotainment, digital cockpit and telematics.
- BlackBerry Cylance: AI-powered endpoint security solutions, including antivirus, endpoint detection and response (EDR), and threat intelligence. Competitors include CrowdStrike, SentinelOne, and Microsoft. Cylance faces intense competition; market share is relatively small compared to market leaders, but Cylance is known as a niche player.
- BlackBerry AtHoc: Crisis communication platform used by government agencies and enterprises for emergency notifications and incident management. Competitors include Everbridge and OnSolve. Revenue from this product is not publicly disclosed. Athoc maintains a presence in the crisis communication market, particularly within government and defense sectors.
Market Dynamics
Industry Overview
The cybersecurity market is rapidly growing due to increasing cyber threats. The IoT market is also expanding, driven by the proliferation of connected devices. Automotive is the fastest growing area for IoT. Overall market trends will continue to grow over time
Positioning
BlackBerry is positioning itself as a provider of secure software and services for enterprises and IoT devices, emphasizing security and reliability.
Total Addressable Market (TAM)
The combined TAM for cybersecurity and IoT is estimated to be several hundred billion dollars. BlackBerry is targeting specific niches within these markets, such as automotive cybersecurity and embedded systems, aiming to capture a significant portion of these segments. Security TAM is estimated at $230 Billion. Automotive TAM is estimated at $100 Billion.
Upturn SWOT Analysis
Strengths
- Strong brand reputation in security
- QNX is a leading RTOS in automotive
- Growing cybersecurity portfolio
- Secure communication
Weaknesses
- Limited overall market share in cybersecurity
- Dependence on automotive market for QNX revenue
- Past history as a smartphone company can create perception issues
- Integration challenges with acquired technologies
Opportunities
- Growing demand for cybersecurity solutions
- Expansion of IoT in various industries
- Partnerships with major automotive manufacturers
- Increasing regulations requiring strong cybersecurity measures
Threats
- Intense competition in cybersecurity and IoT
- Rapid technological changes
- Economic downturns affecting automotive sales
- Cybersecurity breaches that could damage reputation
Competitors and Market Share
Key Competitors
- CRWD
- S
- MSFT
- EVER
Competitive Landscape
BlackBerry faces strong competition from larger and more established players in both cybersecurity and IoT. Its advantages include its strong brand reputation in security and the leading position of QNX in automotive. However, it needs to continue to innovate and expand its market reach to compete effectively.
Major Acquisitions
Cylance
- Year: 2019
- Acquisition Price (USD millions): 1400
- Strategic Rationale: To expand BlackBerry's cybersecurity portfolio and provide AI-powered endpoint security solutions.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been limited due to the decline of its smartphone business and the time required to build up its cybersecurity and IoT offerings.
Future Projections: Analysts project modest revenue growth in the coming years, driven by the expansion of its cybersecurity and IoT businesses.
Recent Initiatives: Recent initiatives include focusing on key verticals in cybersecurity, expanding QNX partnerships, and streamlining operations.
Summary
BlackBerry's transformation from a smartphone manufacturer to a security and IoT company has been challenging. While QNX maintains a strong position in the automotive industry, the company faces intense competition in the cybersecurity market. BlackBerry needs to focus on driving revenue growth and achieving sustainable profitability. Recent strategic initiatives show promise, but execution is crucial for future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- BlackBerry Ltd. SEC Filings
- Industry Analyst Reports (Gartner, Forrester, etc.)
- Company Website and Press Releases
- Financial News Outlets (Reuters, Bloomberg, etc.)
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change. Due diligence is recommended before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BlackBerry Ltd
Exchange NYSE | Headquaters Waterloo, ON, Canada | ||
IPO Launch date 1997-12-08 | CEO & Director Mr. John Joseph Giamatteo | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 1820 | Website https://www.blackberry.com |
Full time employees 1820 | Website https://www.blackberry.com | ||
BlackBerry Limited provides intelligent security software and services to enterprises and governments worldwide. The company operates through three segments: Secure Communications, QNX, and Licensing. The company offers BlackBerry Dynamics, a development platform and secure container for mobile applications; BlackBerry Workspaces a secure Enterprise File Sync and Share (EFSS) solution; BlackBerry Messenger (BBM) Enterprise, an enterprise-grade secure instant messaging solution for messaging, voice, and video; BlackBerry SecuSUITE, a multi-OS voice and text messaging solution; BlackBerry AtHoc, a secure networked critical event management solution; and BlackBerry unified endpoint management (UEM) solutions. It also provides BlackBerry Certicom, a patented elliptic curve cryptography, which provides device security, anti-counterfeiting, and product authentication solutions; BlackBerry Radar offers monitoring and telematics solutions for transportation and logistics; and BlackBerry IVY, a vehicle data platform that allows automakers to access vehicle's sensor data and apply machine learning at the edge to generate and share predictive insights and inferences. In addition, the company offers enterprise consulting and engineering consulting services. It is also involved in the patent licensing. The company was formerly known as Research In Motion Limited and changed its name to BlackBerry Limited in July 2013. BlackBerry Limited was incorporated in 1984 and is headquartered in Waterloo, Canada.
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