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BlackBerry Ltd (BB)

Upturn stock ratingUpturn stock rating
$4.54
Last Close (24-hour delay)
Today's Top PicksToday’s top pick
Profit since last BUY18.85%
upturn advisory
Strong Buy
BUY since 26 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
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Upturn Advisory Summary

06/27/2025: BB (3-star) is a STRONG-BUY. BUY since 26 days. Profits (18.85%). Updated daily EoD!

Upturn Star Rating

ratingratingratingratingrating

Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Number of Analysts

rating

7 Analysts rated it

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Year Target Price $4.39

Year Target Price $4.39

Analyst’s Price TargetsFor last 52 week
$4.39Target price
Low$2.01
Current$4.54
high$6.24

Analysis of Past Performance

Type Stock
Historic Profit 5.46%
Avg. Invested days 30
Today’s Advisory Strong Buy
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 2.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/27/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 2.71B USD
Price to earnings Ratio 227
1Y Target Price 4.66
Price to earnings Ratio 227
1Y Target Price 4.66
Volume (30-day avg) -
Beta 1.1
52 Weeks Range 2.01 - 6.24
Updated Date 06/29/2025
52 Weeks Range 2.01 - 6.24
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.02

Earnings Date

Report Date 2025-06-24
When Before Market
Estimate 0.0026
Actual 0.02

Profitability

Profit Margin -6.7%
Operating Margin (TTM) 4.11%

Management Effectiveness

Return on Assets (TTM) 2.29%
Return on Equity (TTM) 1.35%

Valuation

Trailing PE 227
Forward PE 45.45
Enterprise Value 2634919626
Price to Sales(TTM) 5.07
Enterprise Value 2634919626
Price to Sales(TTM) 5.07
Enterprise Value to Revenue 4.94
Enterprise Value to EBITDA 38.24
Shares Outstanding 594531008
Shares Floating 593567740
Shares Outstanding 594531008
Shares Floating 593567740
Percent Insiders 1.75
Percent Institutions 47.84

Analyst Ratings

Rating 3
Target Price 4.39
Buy -
Strong Buy 1
Buy -
Strong Buy 1
Hold 5
Sell -
Strong Sell 1
Strong Sell 1

ai summary icon Upturn AI SWOT

BlackBerry Ltd

stock logo

Company Overview

overview logo History and Background

BlackBerry Ltd, formerly Research In Motion (RIM), was founded in 1984. Initially focused on wireless data technology, it gained prominence in the late 1990s and 2000s with its BlackBerry smartphones, known for their secure email and messaging capabilities. The company has since transitioned towards cybersecurity and IoT solutions.

business area logo Core Business Areas

  • IoT: BlackBerry QNX is a leading real-time operating system (RTOS) used in mission-critical embedded systems, particularly in the automotive, medical, and industrial automation sectors.
  • Cybersecurity: BlackBerry Cybersecurity provides AI-powered endpoint protection (EPP), endpoint detection and response (EDR), managed detection and response (MDR), and secure communication solutions for enterprises and governments.
  • Licensing: BlackBerry Technology Solutions licenses its intellectual property, including patents related to mobile technology and cybersecurity, to other companies.

leadership logo Leadership and Structure

John J. Giamatteo serves as Chief Executive Officer. The company operates with a functional organizational structure, dividing responsibilities across technology, sales, marketing, and finance departments.

Top Products and Market Share

overview logo Key Offerings

  • QNX: BlackBerry QNX is a leading RTOS for safety-critical embedded systems, particularly in automotive. While exact market share is difficult to pinpoint, it is a dominant player in automotive. Competitors include Linux, VxWorks, and Green Hills Software.
  • Cylance AI: Cylance AI is an AI-powered endpoint protection platform. BlackBerry leverages Cylance technology in its cybersecurity offerings. Competitors include CrowdStrike (CRWD), SentinelOne (S), and Palo Alto Networks (PANW).
  • BlackBerry UEM: BlackBerry UEM (Unified Endpoint Management) is a platform for managing and securing mobile devices, desktops, and other endpoints. Market share is relatively small compared to leaders in UEM market. Competitors include VMware (VMW) and Microsoft (MSFT).

Market Dynamics

industry overview logo Industry Overview

The cybersecurity and IoT markets are experiencing rapid growth, driven by increasing cyber threats, the proliferation of connected devices, and the digital transformation of industries. There is intense competition, with established players and emerging startups vying for market share.

Positioning

BlackBerry is positioning itself as a provider of secure, mission-critical software and services for the enterprise and government sectors. Its competitive advantages include its established brand, security expertise, and QNX technology.

Total Addressable Market (TAM)

The combined TAM for cybersecurity and IoT is estimated to be hundreds of billions of dollars. BlackBerry is positioned to capture a portion of this TAM through its QNX, cybersecurity and IoT solutions.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition in security
  • QNX operating system's dominance in automotive
  • AI-powered security capabilities through Cylance
  • Focus on high-security government and enterprise clients
  • Large patent portfolio

Weaknesses

  • Smaller size compared to major competitors
  • Past struggles with adapting to market changes
  • Limited profitability in some segments
  • Dependence on specific industries like automotive

Opportunities

  • Growth in cybersecurity spending
  • Expansion of IoT and connected devices
  • Increased demand for secure communication solutions
  • Partnerships with other technology companies
  • Growth in electric vehicle market

Threats

  • Intense competition in cybersecurity and IoT
  • Rapid technological changes
  • Economic downturn impacting automotive sales
  • Data breaches and security vulnerabilities
  • Shifting customer preferences

Competitors and Market Share

competitor logo Key Competitors

  • Microsoft (MSFT)
  • CrowdStrike (CRWD)
  • VMware (VMW)
  • SentinelOne (S)
  • Palo Alto Networks (PANW)

Competitive Landscape

BlackBerry faces intense competition from larger and more established players in the cybersecurity and IoT markets. Its competitive advantages include its QNX technology and its focus on high-security applications.

Major Acquisitions

Cylance Inc.

  • Year: 2019
  • Acquisition Price (USD millions): 1400
  • Strategic Rationale: Expanded BlackBerry's cybersecurity portfolio with AI-powered endpoint protection capabilities.

Growth Trajectory and Initiatives

Historical Growth: BlackBerry experienced a decline in revenue as its smartphone business waned, and it has been working to transition towards higher-growth areas like cybersecurity and IoT.

Future Projections: Analyst estimates suggest modest revenue growth in the coming years, driven by the expansion of its cybersecurity and IoT businesses. However, profitability remains a key focus.

Recent Initiatives: Recent strategic initiatives include partnerships with automotive manufacturers and technology companies, as well as investments in AI-powered security solutions.

Summary

BlackBerry is a company in transition, shifting from smartphones to cybersecurity and IoT. Its QNX technology is a strength, particularly in automotive. However, revenue growth remains a challenge, and the company faces intense competition. Success will depend on its ability to capitalize on growth opportunities in cybersecurity and IoT.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • BlackBerry Ltd. Investor Relations
  • Market Research Reports
  • Financial News Outlets
  • Company Filings

Disclaimers:

This analysis is for informational purposes only and should not be considered investment advice. Financial data is based on available information and may be subject to change. Market share figures are estimates and may vary depending on the source.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About BlackBerry Ltd

Exchange NYSE
Headquaters Waterloo, ON, Canada
IPO Launch date 1997-12-08
CEO & Director Mr. John Joseph Giamatteo
Sector Technology
Industry Software - Infrastructure
Full time employees 1820
Full time employees 1820

BlackBerry Limited provides intelligent security software and services to enterprises and governments worldwide. The company operates through three segments: Secure Communications, QNX, and Licensing. The company offers BlackBerry Dynamics, a development platform and secure container for mobile applications; BlackBerry Workspaces a secure Enterprise File Sync and Share (EFSS) solution; BlackBerry Messenger (BBM) Enterprise, an enterprise-grade secure instant messaging solution for messaging, voice, and video; BlackBerry SecuSUITE, a multi-OS voice and text messaging solution; BlackBerry AtHoc, a secure networked critical event management solution; and BlackBerry unified endpoint management (UEM) solutions. It also provides BlackBerry Certicom, a patented elliptic curve cryptography, which provides device security, anti-counterfeiting, and product authentication solutions; BlackBerry Radar offers monitoring and telematics solutions for transportation and logistics; and BlackBerry IVY, a vehicle data platform that allows automakers to access vehicle's sensor data and apply machine learning at the edge to generate and share predictive insights and inferences. In addition, the company offers enterprise consulting and engineering consulting services. It is also involved in the patent licensing. The company was formerly known as Research In Motion Limited and changed its name to BlackBerry Limited in July 2013. BlackBerry Limited was incorporated in 1984 and is headquartered in Waterloo, Canada.