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Upturn AI SWOT - About
BB 
BlackBerry Ltd (BB)
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Upturn Advisory Summary
07/10/2025: BB (3-star) is a REGULAR-BUY. BUY since 34 days. Profits (7.59%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $4.52
1 Year Target Price $4.52
| 1 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -4.53% | Avg. Invested days 31 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/10/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.45B USD | Price to earnings Ratio 205.5 | 1Y Target Price 4.52 |
Price to earnings Ratio 205.5 | 1Y Target Price 4.52 | ||
Volume (30-day avg) 7 | Beta 1.1 | 52 Weeks Range 2.01 - 6.24 | Updated Date 07/10/2025 |
52 Weeks Range 2.01 - 6.24 | Updated Date 07/10/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.02 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-06-24 | When Before Market | Estimate 0.0026 | Actual 0.02 |
Profitability
Profit Margin -6.7% | Operating Margin (TTM) 4.11% |
Management Effectiveness
Return on Assets (TTM) 2.29% | Return on Equity (TTM) 1.35% |
Valuation
Trailing PE 205.5 | Forward PE 41.49 | Enterprise Value 2395045989 | Price to Sales(TTM) 4.6 |
Enterprise Value 2395045989 | Price to Sales(TTM) 4.6 | ||
Enterprise Value to Revenue 4.49 | Enterprise Value to EBITDA 34.76 | Shares Outstanding 594531008 | Shares Floating 593567740 |
Shares Outstanding 594531008 | Shares Floating 593567740 | ||
Percent Insiders 1.75 | Percent Institutions 47.92 |
Upturn AI SWOT
BlackBerry Ltd
Company Overview
History and Background
BlackBerry Ltd, formerly Research In Motion (RIM), was founded in 1984. Initially focused on wireless data technology, it gained prominence in the late 1990s and 2000s with its BlackBerry smartphones, known for their secure email and messaging capabilities. The company has since transitioned towards cybersecurity and IoT solutions.
Core Business Areas
- IoT: BlackBerry QNX is a leading real-time operating system (RTOS) used in mission-critical embedded systems, particularly in the automotive, medical, and industrial automation sectors.
- Cybersecurity: BlackBerry Cybersecurity provides AI-powered endpoint protection (EPP), endpoint detection and response (EDR), managed detection and response (MDR), and secure communication solutions for enterprises and governments.
- Licensing: BlackBerry Technology Solutions licenses its intellectual property, including patents related to mobile technology and cybersecurity, to other companies.
Leadership and Structure
John J. Giamatteo serves as Chief Executive Officer. The company operates with a functional organizational structure, dividing responsibilities across technology, sales, marketing, and finance departments.
Top Products and Market Share
Key Offerings
- QNX: BlackBerry QNX is a leading RTOS for safety-critical embedded systems, particularly in automotive. While exact market share is difficult to pinpoint, it is a dominant player in automotive. Competitors include Linux, VxWorks, and Green Hills Software.
- Cylance AI: Cylance AI is an AI-powered endpoint protection platform. BlackBerry leverages Cylance technology in its cybersecurity offerings. Competitors include CrowdStrike (CRWD), SentinelOne (S), and Palo Alto Networks (PANW).
- BlackBerry UEM: BlackBerry UEM (Unified Endpoint Management) is a platform for managing and securing mobile devices, desktops, and other endpoints. Market share is relatively small compared to leaders in UEM market. Competitors include VMware (VMW) and Microsoft (MSFT).
Market Dynamics
Industry Overview
The cybersecurity and IoT markets are experiencing rapid growth, driven by increasing cyber threats, the proliferation of connected devices, and the digital transformation of industries. There is intense competition, with established players and emerging startups vying for market share.
Positioning
BlackBerry is positioning itself as a provider of secure, mission-critical software and services for the enterprise and government sectors. Its competitive advantages include its established brand, security expertise, and QNX technology.
Total Addressable Market (TAM)
The combined TAM for cybersecurity and IoT is estimated to be hundreds of billions of dollars. BlackBerry is positioned to capture a portion of this TAM through its QNX, cybersecurity and IoT solutions.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in security
- QNX operating system's dominance in automotive
- AI-powered security capabilities through Cylance
- Focus on high-security government and enterprise clients
- Large patent portfolio
Weaknesses
- Smaller size compared to major competitors
- Past struggles with adapting to market changes
- Limited profitability in some segments
- Dependence on specific industries like automotive
Opportunities
- Growth in cybersecurity spending
- Expansion of IoT and connected devices
- Increased demand for secure communication solutions
- Partnerships with other technology companies
- Growth in electric vehicle market
Threats
- Intense competition in cybersecurity and IoT
- Rapid technological changes
- Economic downturn impacting automotive sales
- Data breaches and security vulnerabilities
- Shifting customer preferences
Competitors and Market Share
Key Competitors
- Microsoft (MSFT)
- CrowdStrike (CRWD)
- VMware (VMW)
- SentinelOne (S)
- Palo Alto Networks (PANW)
Competitive Landscape
BlackBerry faces intense competition from larger and more established players in the cybersecurity and IoT markets. Its competitive advantages include its QNX technology and its focus on high-security applications.
Major Acquisitions
Cylance Inc.
- Year: 2019
- Acquisition Price (USD millions): 1400
- Strategic Rationale: Expanded BlackBerry's cybersecurity portfolio with AI-powered endpoint protection capabilities.
Growth Trajectory and Initiatives
Historical Growth: BlackBerry experienced a decline in revenue as its smartphone business waned, and it has been working to transition towards higher-growth areas like cybersecurity and IoT.
Future Projections: Analyst estimates suggest modest revenue growth in the coming years, driven by the expansion of its cybersecurity and IoT businesses. However, profitability remains a key focus.
Recent Initiatives: Recent strategic initiatives include partnerships with automotive manufacturers and technology companies, as well as investments in AI-powered security solutions.
Summary
BlackBerry is a company in transition, shifting from smartphones to cybersecurity and IoT. Its QNX technology is a strength, particularly in automotive. However, revenue growth remains a challenge, and the company faces intense competition. Success will depend on its ability to capitalize on growth opportunities in cybersecurity and IoT.
Peer Comparison
Sources and Disclaimers
Data Sources:
- BlackBerry Ltd. Investor Relations
- Market Research Reports
- Financial News Outlets
- Company Filings
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Financial data is based on available information and may be subject to change. Market share figures are estimates and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BlackBerry Ltd
Exchange NYSE | Headquaters Waterloo, ON, Canada | ||
IPO Launch date 1997-12-08 | CEO & Director Mr. John Joseph Giamatteo | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 1820 | Website https://www.blackberry.com |
Full time employees 1820 | Website https://www.blackberry.com | ||
BlackBerry Limited provides intelligent security software and services to enterprises and governments worldwide. The company operates through three segments: Secure Communications, QNX, and Licensing. The company offers BlackBerry Dynamics, a development platform and secure container for mobile applications; BlackBerry Workspaces a secure Enterprise File Sync and Share (EFSS) solution; BlackBerry Messenger (BBM) Enterprise, an enterprise-grade secure instant messaging solution for messaging, voice, and video; BlackBerry SecuSUITE, a multi-OS voice and text messaging solution; BlackBerry AtHoc, a secure networked critical event management solution; and BlackBerry unified endpoint management (UEM) solutions. It also provides BlackBerry Certicom, a patented elliptic curve cryptography, which provides device security, anti-counterfeiting, and product authentication solutions; BlackBerry Radar offers monitoring and telematics solutions for transportation and logistics; and BlackBerry IVY, a vehicle data platform that allows automakers to access vehicle's sensor data and apply machine learning at the edge to generate and share predictive insights and inferences. In addition, the company offers enterprise consulting and engineering consulting services. It is also involved in the patent licensing. The company was formerly known as Research In Motion Limited and changed its name to BlackBerry Limited in July 2013. BlackBerry Limited was incorporated in 1984 and is headquartered in Waterloo, Canada.
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