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Upturn AI SWOT - About
BB 
BlackBerry Ltd (BB)
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Upturn Advisory Summary
09/16/2025: BB (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $4.66
1 Year Target Price $4.66
| 1 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -6.38% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.38B USD | Price to earnings Ratio 200 | 1Y Target Price 4.66 |
Price to earnings Ratio 200 | 1Y Target Price 4.66 | ||
Volume (30-day avg) 7 | Beta 1.13 | 52 Weeks Range 2.24 - 6.24 | Updated Date 09/16/2025 |
52 Weeks Range 2.24 - 6.24 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.02 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -6.7% | Operating Margin (TTM) 4.11% |
Management Effectiveness
Return on Assets (TTM) 2.29% | Return on Equity (TTM) 1.35% |
Valuation
Trailing PE 200 | Forward PE 39.84 | Enterprise Value 2278698449 | Price to Sales(TTM) 4.46 |
Enterprise Value 2278698449 | Price to Sales(TTM) 4.46 | ||
Enterprise Value to Revenue 4.27 | Enterprise Value to EBITDA 33.07 | Shares Outstanding 594531008 | Shares Floating 593538013 |
Shares Outstanding 594531008 | Shares Floating 593538013 | ||
Percent Insiders 1.76 | Percent Institutions 51 |
Upturn AI SWOT
BlackBerry Ltd
Company Overview
History and Background
BlackBerry Ltd., founded in 1984 as Research In Motion (RIM), initially focused on wireless data technology. It gained prominence in the late 1990s and 2000s with its BlackBerry smartphones known for secure email and messaging. In 2013, RIM rebranded as BlackBerry, shifting its focus to enterprise software and security.
Core Business Areas
- IoT (Internet of Things): Provides software and services for secure communication and management of IoT devices, particularly in the automotive and industrial sectors. Includes QNX operating system and Certicom security solutions.
- Cybersecurity: Offers cybersecurity solutions for enterprises and governments, including endpoint management, threat detection, and incident response.
- Licensing: Generates revenue from licensing its patent portfolio, including patents related to wireless communications and mobile devices.
Leadership and Structure
John J. Giamatteo is the CEO. The company operates with a functional organizational structure focusing on its core business areas with distinct teams leading product development, sales, and marketing for each segment.
Top Products and Market Share
Key Offerings
- QNX: A real-time operating system (RTOS) widely used in automotive, industrial, and medical devices. It holds a significant market share in the automotive infotainment and ADAS systems. Competitors include Linux, VxWorks, and Android Automotive.
- BlackBerry Cybersecurity: A suite of cybersecurity solutions including Cylance AI-powered endpoint protection, unified endpoint management, and BlackBerry AtHoc crisis communication system. Competitors include CrowdStrike, Palo Alto Networks, and Microsoft.
- BlackBerry UEM: Unified endpoint management software. Competitors include VMware Workspace ONE and Microsoft Intune.
- Certicom: Provides cryptography and security solutions for various industries, including automotive and healthcare. Competitors include OpenSSL and various hardware security modules (HSMs).
Market Dynamics
Industry Overview
The cybersecurity and IoT markets are experiencing rapid growth driven by increased connectivity and rising cyber threats. These markets are also becoming highly competitive, with numerous established players and emerging startups.
Positioning
BlackBerry positions itself as a leader in secure communication and endpoint management, particularly in regulated industries like automotive, government, and healthcare. Its competitive advantages include its QNX operating system's reliability and security, as well as its strong cybersecurity expertise.
Total Addressable Market (TAM)
The combined TAM for cybersecurity and IoT is estimated to be several hundred billion USD. BlackBerry is well positioned to capture a share of this TAM due to its specialized expertise and strong presence in key sectors such as automotive. For example the cybersecurity market is expected to reach 400 Billion by 2030.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in security
- Proven technology in embedded systems (QNX)
- Established presence in regulated industries
- Extensive patent portfolio
- Focus on high-growth IoT and cybersecurity markets
Weaknesses
- Limited market share in cybersecurity compared to larger competitors
- Past association with mobile devices may hinder perception
- Dependence on specific industries for revenue
- Smaller scale compared to many competitors
- Limited resources for marketing and sales relative to competitors
Opportunities
- Growing demand for secure IoT solutions
- Increasing cybersecurity threats and regulatory compliance requirements
- Expansion into new IoT verticals
- Partnerships with other technology companies
- Leveraging AI and machine learning in cybersecurity
Threats
- Intense competition in cybersecurity and IoT markets
- Rapid technological changes
- Economic downturns affecting industry spending
- Patent litigation risks
- Emergence of disruptive technologies
Competitors and Market Share
Key Competitors
- CRWD
- PANW
- MSFT
- VMW
- SFTBY
- GOOGL
Competitive Landscape
BlackBerry faces intense competition from larger and well-established players in both the cybersecurity and IoT markets. Its competitive advantage lies in its specialized expertise and established presence in regulated industries. Its success depends on its ability to innovate and differentiate its offerings.
Major Acquisitions
Cylance
- Year: 2019
- Acquisition Price (USD millions): 1400
- Strategic Rationale: Acquired Cylance to bolster its cybersecurity capabilities with AI-powered endpoint protection.
Growth Trajectory and Initiatives
Historical Growth: BlackBerry's historical growth has been characterized by a decline in revenue from its legacy smartphone business, followed by attempts to establish a new growth trajectory through enterprise software and cybersecurity solutions.
Future Projections: Analyst projections vary, but generally anticipate growth in BlackBerry's cybersecurity and IoT segments. Achieving these projections will depend on the company's ability to execute its strategy and capture market share.
Recent Initiatives: Recent initiatives include strategic partnerships, product launches in cybersecurity and IoT, and cost reduction measures.
Summary
BlackBerry is a company in transition, shifting from its legacy mobile device business to focus on cybersecurity and IoT solutions. While it has strong technology in some areas like QNX, it faces intense competition in its target markets. Its success hinges on its ability to execute its strategy, innovate, and capture market share in high-growth areas.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- Market research reports
Disclaimers:
The information provided is for informational purposes only and should not be considered as investment advice. Market data and analyst estimates are subject to change and may not be accurate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BlackBerry Ltd
Exchange NYSE | Headquaters Waterloo, ON, Canada | ||
IPO Launch date 1997-12-08 | CEO & Director Mr. John Joseph Giamatteo | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 1820 | Website https://www.blackberry.com |
Full time employees 1820 | Website https://www.blackberry.com | ||
BlackBerry Limited provides intelligent security software and services to enterprises and governments worldwide. The company operates through three segments: Secure Communications, QNX, and Licensing. The company offers BlackBerry Dynamics, a development platform and secure container for mobile applications; BlackBerry Workspaces a secure Enterprise File Sync and Share (EFSS) solution; BlackBerry Messenger (BBM) Enterprise, an enterprise-grade secure instant messaging solution for messaging, voice, and video; BlackBerry SecuSUITE, a multi-OS voice and text messaging solution; BlackBerry AtHoc, a secure networked critical event management solution; and BlackBerry unified endpoint management (UEM) solutions. It also provides BlackBerry Certicom, a patented elliptic curve cryptography, which provides device security, anti-counterfeiting, and product authentication solutions; BlackBerry Radar offers monitoring and telematics solutions for transportation and logistics; and BlackBerry IVY, a vehicle data platform that allows automakers to access vehicle's sensor data and apply machine learning at the edge to generate and share predictive insights and inferences. In addition, the company offers enterprise consulting and engineering consulting services. It is also involved in the patent licensing. The company was formerly known as Research In Motion Limited and changed its name to BlackBerry Limited in July 2013. BlackBerry Limited was incorporated in 1984 and is headquartered in Waterloo, Canada.
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