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Upturn AI SWOT - About
BBW 
Build-A-Bear Workshop Inc (BBW)
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Upturn Advisory Summary
09/15/2025: BBW (4-star) is a STRONG-BUY. BUY since 22 days. Simulated Profits (36.15%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $80
1 Year Target Price $80
| 3 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 196.82% | Avg. Invested days 55 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 971.08M USD | Price to earnings Ratio 16.62 | 1Y Target Price 80 |
Price to earnings Ratio 16.62 | 1Y Target Price 80 | ||
Volume (30-day avg) 3 | Beta 0.68 | 52 Weeks Range 29.84 - 75.85 | Updated Date 09/14/2025 |
52 Weeks Range 29.84 - 75.85 | Updated Date 09/14/2025 | ||
Dividends yield (FY) 0.54% | Basic EPS (TTM) 4.45 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-28 | When Before Market | Estimate 0.74 | Actual 0.94 |
Profitability
Profit Margin 11.34% | Operating Margin (TTM) 12.16% |
Management Effectiveness
Return on Assets (TTM) 15.7% | Return on Equity (TTM) 42.13% |
Valuation
Trailing PE 16.62 | Forward PE 18.62 | Enterprise Value 1039326094 | Price to Sales(TTM) 1.86 |
Enterprise Value 1039326094 | Price to Sales(TTM) 1.86 | ||
Enterprise Value to Revenue 1.99 | Enterprise Value to EBITDA 11.59 | Shares Outstanding 13126200 | Shares Floating 12081202 |
Shares Outstanding 13126200 | Shares Floating 12081202 | ||
Percent Insiders 6.04 | Percent Institutions 95.99 |
Upturn AI SWOT
Build-A-Bear Workshop Inc
Company Overview
History and Background
Build-A-Bear Workshop Inc. was founded in 1997 by Maxine Clark. The company allows customers to create customized stuffed animals. Significant milestones include international expansion and the introduction of online sales and licensed product partnerships.
Core Business Areas
- Retail Stores: Operates interactive retail stores where customers create customized stuffed animals.
- E-commerce: Sells products online through its website.
- Licensing and Partnerships: Generates revenue through licensing agreements and partnerships with various brands.
Leadership and Structure
The current CEO is Sharon Price John. The company has a typical corporate structure with a board of directors and various executive leadership roles overseeing different departments.
Top Products and Market Share
Key Offerings
- Customizable Stuffed Animals: Customers can choose a plush animal, stuff it, add accessories, and personalize it. The market is highly fragmented, Build-A-Bear market share in the overall toy market is small. Competitors include larger toy retailers like Mattel (MAT) and Hasbro (HAS), as well as smaller craft-focused businesses.
- Clothing and Accessories: A wide range of clothing, shoes, and accessories for the stuffed animals. Competitors are mostly the same as the above in customizable toys and includes online retailers like Amazon (AMZN) and Etsy (ETSY).
- Licensed Products: Offers stuffed animals and accessories featuring popular characters from movies, TV shows, and video games. This market includes other retailers who also offer the same licenses.
Market Dynamics
Industry Overview
The toy and hobby industry is competitive and subject to seasonal fluctuations. Trends include increasing demand for personalized and interactive toys, as well as growth in online sales.
Positioning
Build-A-Bear Workshop Inc. differentiates itself through its interactive and experiential retail model, focusing on personalized products and creating a memorable customer experience. Competitive advantages include strong brand recognition and a unique retail concept.
Total Addressable Market (TAM)
The global toy market is estimated in the hundreds of billions of dollars. Build-A-Bear Workshop Inc. captures a small portion of this TAM, focusing on the personalized stuffed animal segment.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Unique interactive retail experience
- High customer loyalty
- Established e-commerce presence
- Diversified product offerings through licensing.
Weaknesses
- Reliance on discretionary consumer spending
- Seasonal sales patterns
- Limited pricing flexibility
- Vulnerability to economic downturns
- High cost associated with mall retail locations
Opportunities
- Expansion into new markets (international)
- Increased online sales through e-commerce investments
- Strategic partnerships and collaborations
- Development of new product lines
- Leveraging social media for marketing and engagement
Threats
- Increased competition from online retailers
- Changing consumer preferences
- Economic downturns impacting discretionary spending
- Rising operating costs (rent, labor, materials)
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- MAT
- HAS
- AMZN
Competitive Landscape
Build-A-Bear Workshop Inc. differentiates itself through its experiential retail model. It competes with larger toy manufacturers and online retailers.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by retail expansion, e-commerce growth, and strategic partnerships.
Future Projections: Future growth projections are based on analyst estimates and depend on factors such as economic conditions and consumer spending.
Recent Initiatives: Recent strategic initiatives include focusing on digital transformation, enhancing the customer experience, and expanding licensing partnerships.
Summary
Build-A-Bear Workshop Inc. is a unique retailer that provides an interactive experience, creating a strong brand loyalty. Its reliance on discretionary spending and mall-based retail locations make it vulnerable to economic downturns. Growing its online presence and diversifying its product offerings through strategic partnerships is crucial. They will need to watch economic changes and increased online competition.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Build-A-Bear Workshop Inc
Exchange NYSE | Headquaters Saint Louis, MO, United States | ||
IPO Launch date 2004-10-28 | President, CEO & Director Ms. Sharon Price John | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 1000 | Website https://www.buildabear.com |
Full time employees 1000 | Website https://www.buildabear.com | ||
Build-A-Bear Workshop, Inc. operates as a multi-channel retailer of plush animals and related products in the United States, Canada, the United Kingdom, Ireland, and internationally. It operates through three segments: Direct-to-Consumer, Commercial, and International Franchising. The company's merchandise comprises various styles of plush products to be stuffed, pre-stuffed plush products, and sounds and scents that can be added to the stuffed animals, as well as range of clothing, shoes and accessories, and other toy and novelty items, including family sleepwear. It operates its stores under the Build-A-Bear Workshop brand name; and sells its products through its e-commerce sites and third-party marketplace sites. Build-A-Bear Workshop, Inc. was founded in 1997 and is headquartered in Saint Louis, Missouri.
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