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BBW 
Build-A-Bear Workshop Inc (BBW)
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Upturn Advisory Summary
12/04/2025: BBW (4-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $80
1 Year Target Price $80
| 3 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 147.96% | Avg. Invested days 56 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 12/04/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 640.35M USD | Price to earnings Ratio 10.89 | 1Y Target Price 80 |
Price to earnings Ratio 10.89 | 1Y Target Price 80 | ||
Volume (30-day avg) 3 | Beta 0.96 | 52 Weeks Range 32.18 - 75.30 | Updated Date 12/4/2025 |
52 Weeks Range 32.18 - 75.30 | Updated Date 12/4/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 4.45 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-12-04 | When Before Market | Estimate 0.65 | Actual 0.62 |
Profitability
Profit Margin 11.34% | Operating Margin (TTM) 12.16% |
Management Effectiveness
Return on Assets (TTM) 15.7% | Return on Equity (TTM) 42.13% |
Valuation
Trailing PE 10.89 | Forward PE 13.61 | Enterprise Value 821694411 | Price to Sales(TTM) 1.23 |
Enterprise Value 821694411 | Price to Sales(TTM) 1.23 | ||
Enterprise Value to Revenue 1.57 | Enterprise Value to EBITDA 9.16 | Shares Outstanding 13126157 | Shares Floating 12146856 |
Shares Outstanding 13126157 | Shares Floating 12146856 | ||
Percent Insiders 5.54 | Percent Institutions 98.82 |
Upturn AI SWOT
Build-A-Bear Workshop Inc
Company Overview
History and Background
Build-A-Bear Workshop Inc. was founded in 1997 by Maxine Clark. It allows customers to create their own stuffed animals. The company has expanded through franchising, online sales, and licensing agreements.
Core Business Areas
- Retail Operations: Focuses on the traditional Build-A-Bear Workshop store experience where customers create personalized stuffed animals.
- E-commerce: Online sales through the company's website, offering a similar build-your-own experience digitally.
- Commercial: The company's commercial division that sells their products wholesale to other vendors and large accounts
Leadership and Structure
The CEO of Build-A-Bear Workshop is Sharon Price John. The company has a standard corporate structure with departments for retail operations, marketing, finance, and product development.
Top Products and Market Share
Key Offerings
- Customizable Stuffed Animals: The core offering is the customizable stuffed animal experience, including a wide variety of animals, clothing, and accessories. Market share data is not precisely available for Build-A-Bear specifically, but the company is a significant player in the overall toy and personalized gift market. Competitors include other toy retailers and personalized gift companies like Gund, Melissa & Doug, and Etsy sellers.
- Clothing and Accessories: A wide range of clothing and accessories for the stuffed animals, contributing significantly to revenue. No precise market share data is available, but accessories are a key driver of sales. Competitors include other toy retailers that offer doll clothing and accessories.
Market Dynamics
Industry Overview
The toy and gift industry is competitive and influenced by consumer trends and economic conditions. Personalization is a growing trend.
Positioning
Build-A-Bear Workshop positions itself as a unique experiential retailer within the toy and gift market, focusing on personalization and creating memories. Its competitive advantage lies in its interactive store format and brand recognition.
Total Addressable Market (TAM)
The global toy market is estimated to be hundreds of billions of dollars. The personalized gift market is a significant portion of this. Build-A-Bear Workshop has a niche position within this TAM, targeting families and gift-givers seeking unique and interactive experiences.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Unique experiential retail model
- Loyal customer base
- Diverse product offerings (animals, clothing, accessories)
- Successful licensing agreements (e.g., Disney, Star Wars)
Weaknesses
- Reliance on brick-and-mortar stores
- Seasonality of sales (holiday driven)
- Higher price point compared to mass-market toys
- Vulnerable to economic downturns
Opportunities
- Expanding online presence and e-commerce capabilities
- Partnerships and collaborations with other brands
- Expanding into new geographic markets
- Developing new product lines (e.g., for adults)
- Leveraging digital marketing and social media
Threats
- Economic recessions impacting consumer spending
- Increased competition from online retailers
- Changing consumer preferences and trends
- Supply chain disruptions
- Inflation
Competitors and Market Share
Key Competitors
- MAT
- HAS
- JAKK
Competitive Landscape
Build-A-Bear Workshopu2019s main competitive advantage is the unique experiential retail model. It is disadvantaged by itu2019s brick and mortar structure, especially when compared to larger and more diverse competitors like Mattel (MAT) and Hasbro (HAS).
Growth Trajectory and Initiatives
Historical Growth: Build-A-Bear Workshop has experienced growth in recent years, driven by increased online sales, new store openings, and successful licensing agreements.
Future Projections: Analyst estimates project continued growth for Build-A-Bear Workshop, driven by expansion in new markets and continued innovation in its product offerings.
Recent Initiatives: Recent strategic initiatives include expanding its online presence, developing new product lines, and focusing on digital marketing.
Summary
Build-A-Bear is a well-known brand with a unique experiential retail model that differentiates it from competitors. Strong brand recognition and licensing agreements drive sales. The heavy brick-and-mortar reliance is a weakness, as is its higher price point, which could be negatively affected by economic downturns. Continued innovation and expansion are vital for future growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Market Research Reports
- Analyst Estimates
- Company Website
Disclaimers:
This analysis is based on available data and is for informational purposes only. It should not be considered financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Build-A-Bear Workshop Inc
Exchange NYSE | Headquaters Saint Louis, MO, United States | ||
IPO Launch date 2004-10-28 | President, CEO & Director Ms. Sharon Price John | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 1000 | Website https://www.buildabear.com |
Full time employees 1000 | Website https://www.buildabear.com | ||
Build-A-Bear Workshop, Inc. operates as a multi-channel retailer of plush animals and related products in the United States, Canada, the United Kingdom, Ireland, and internationally. It operates through three segments: Direct-to-Consumer, Commercial, and International Franchising. The company's merchandise comprises various styles of plush products to be stuffed, pre-stuffed plush products, and sounds and scents that can be added to the stuffed animals, as well as range of clothing, shoes and accessories, and other toy and novelty items, including family sleepwear. It operates its stores under the Build-A-Bear Workshop brand name; and sells its products through its e-commerce sites and third-party marketplace sites. Build-A-Bear Workshop, Inc. was founded in 1997 and is headquartered in Saint Louis, Missouri.
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