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Upturn AI SWOT - About
BBW 
Build-A-Bear Workshop Inc (BBW)
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Upturn Advisory Summary
10/30/2025: BBW (4-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $80
1 Year Target Price $80
| 3 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 147.9% | Avg. Invested days 56 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 10/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 717.48M USD | Price to earnings Ratio 12.28 | 1Y Target Price 80 |
Price to earnings Ratio 12.28 | 1Y Target Price 80 | ||
Volume (30-day avg) 3 | Beta 0.65 | 52 Weeks Range 32.32 - 75.62 | Updated Date 10/30/2025 |
52 Weeks Range 32.32 - 75.62 | Updated Date 10/30/2025 | ||
Dividends yield (FY) 0.73% | Basic EPS (TTM) 4.45 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 11.34% | Operating Margin (TTM) 12.16% |
Management Effectiveness
Return on Assets (TTM) 15.7% | Return on Equity (TTM) 42.13% |
Valuation
Trailing PE 12.28 | Forward PE 14.71 | Enterprise Value 882862303 | Price to Sales(TTM) 1.37 |
Enterprise Value 882862303 | Price to Sales(TTM) 1.37 | ||
Enterprise Value to Revenue 1.69 | Enterprise Value to EBITDA 9.84 | Shares Outstanding 13126157 | Shares Floating 12146856 |
Shares Outstanding 13126157 | Shares Floating 12146856 | ||
Percent Insiders 5.54 | Percent Institutions 97.77 |
Upturn AI SWOT
Build-A-Bear Workshop Inc
Company Overview
History and Background
Build-A-Bear Workshop Inc. was founded in 1997 by Maxine Clark. The company allows customers to create personalized stuffed animals. It has grown from a single store to a global franchise with hundreds of locations.
Core Business Areas
- Retail Stores: Operates retail stores where customers create and personalize stuffed animals.
- E-Commerce: Sells products online through its website.
- Franchising: Franchises its retail concept to other operators internationally.
Leadership and Structure
The CEO is Sharon Price John. The company has a typical corporate structure with a board of directors and various executive leadership positions.
Top Products and Market Share
Key Offerings
- Stuffed Animals: Core product, a variety of unstuffed plush animals that customers personalize with stuffing, outfits, and accessories. Build-A-Bear's market share in the personalized stuffed animal market is significant but difficult to quantify precisely. Competitors include smaller toy stores and online retailers offering similar custom plush options.
- Clothing and Accessories: Extensive range of clothing, shoes, and accessories for stuffed animals. Competitors include clothing retailers like The Children's Place and online retailers such as Amazon.
- Parties and Events: Hosts birthday parties and other events in its stores. Competitors include Chuck E. Cheese, and other entertainment venues.
Market Dynamics
Industry Overview
The toy industry is competitive and influenced by trends, licensing agreements, and economic conditions. Demand for experiential retail and personalized products is growing.
Positioning
Build-A-Bear is positioned as a unique experiential retailer in the toy market. Its competitive advantage lies in its interactive customization process and brand recognition.
Total Addressable Market (TAM)
The TAM for the toy industry is substantial. Build-A-Bear is positioned within a niche segment of personalized toys. Its TAM is estimated to be in the billions of dollars, with Build-A-Bear capturing a small, but significant percentage.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Unique experiential retail concept
- High customer engagement
- Loyalty program
Weaknesses
- Seasonality of sales
- Reliance on mall traffic
- Vulnerability to economic downturns
- Limited international presence in some markets
Opportunities
- Expansion into new markets
- Partnerships with entertainment companies
- Development of new product lines
- Enhancement of online experience
Threats
- Competition from other toy retailers
- Changing consumer preferences
- Economic recession
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- HAS
- MAT
- JAKK
- MGA
Competitive Landscape
Build-A-Bear's unique experiential retail concept differentiates it from competitors. However, it faces competition from larger toy companies with broader product offerings and distribution networks. Its advantage comes from its customizable, personalized products and experience.
Growth Trajectory and Initiatives
Historical Growth: Build-A-Bear's growth has been moderate, influenced by store openings, e-commerce development, and strategic partnerships.
Future Projections: Future growth projections depend on factors such as market conditions and the company's strategic initiatives. Analyst estimates are needed.
Recent Initiatives: Recent initiatives include expanding licensing partnerships and focusing on e-commerce growth and optimization.
Summary
Build-A-Bear Workshop has a strong brand in a niche market with its unique personalization experience. It faces threats from larger toy companies and economic downturns. Recent initiatives focused on e-commerce and partnerships are crucial for sustained growth. The company needs to focus on managing its seasonality and expanding its reach while continuing its unique business model.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis reports
- Financial news sources
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Build-A-Bear Workshop Inc
Exchange NYSE | Headquaters Saint Louis, MO, United States | ||
IPO Launch date 2004-10-28 | President, CEO & Director Ms. Sharon Price John | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 1000 | Website https://www.buildabear.com |
Full time employees 1000 | Website https://www.buildabear.com | ||
Build-A-Bear Workshop, Inc. operates as a multi-channel retailer of plush animals and related products in the United States, Canada, the United Kingdom, Ireland, and internationally. It operates through three segments: Direct-to-Consumer, Commercial, and International Franchising. The company's merchandise comprises various styles of plush products to be stuffed, pre-stuffed plush products, and sounds and scents that can be added to the stuffed animals, as well as range of clothing, shoes and accessories, and other toy and novelty items, including family sleepwear. It operates its stores under the Build-A-Bear Workshop brand name; and sells its products through its e-commerce sites and third-party marketplace sites. Build-A-Bear Workshop, Inc. was founded in 1997 and is headquartered in Saint Louis, Missouri.
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