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Build-A-Bear Workshop Inc (BBW)



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Upturn Advisory Summary
07/03/2025: BBW (4-star) is a STRONG-BUY. BUY since 36 days. Profits (29.42%). Updated daily EoD!
1 Year Target Price $59.33
1 Year Target Price $59.33
3 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 137.6% | Avg. Invested days 56 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 711.28M USD | Price to earnings Ratio 12.98 | 1Y Target Price 59.33 |
Price to earnings Ratio 12.98 | 1Y Target Price 59.33 | ||
Volume (30-day avg) 3 | Beta 0.7 | 52 Weeks Range 23.12 - 55.34 | Updated Date 07/4/2025 |
52 Weeks Range 23.12 - 55.34 | Updated Date 07/4/2025 | ||
Dividends yield (FY) 1.71% | Basic EPS (TTM) 4.15 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 10.91% | Operating Margin (TTM) 15.13% |
Management Effectiveness
Return on Assets (TTM) 15.54% | Return on Equity (TTM) 40.17% |
Valuation
Trailing PE 12.98 | Forward PE 14.33 | Enterprise Value 766404679 | Price to Sales(TTM) 1.39 |
Enterprise Value 766404679 | Price to Sales(TTM) 1.39 | ||
Enterprise Value to Revenue 1.5 | Enterprise Value to EBITDA 8.92 | Shares Outstanding 13208600 | Shares Floating 12238609 |
Shares Outstanding 13208600 | Shares Floating 12238609 | ||
Percent Insiders 6.11 | Percent Institutions 93.6 |
Upturn AI SWOT
Build-A-Bear Workshop Inc

Company Overview
History and Background
Build-A-Bear Workshop Inc. was founded in 1997 by Maxine Clark. The company pioneered the interactive retail experience, allowing customers to create personalized stuffed animals. It has expanded globally, offering a range of products and experiences.
Core Business Areas
- Retail Stores: Operates company-owned and franchised stores globally, offering an interactive experience for creating customized stuffed animals.
- E-commerce: Sells products online through its website, offering a convenient way for customers to purchase stuffed animals and accessories.
- Licensing and Wholesale: Partners with other companies to license its brand and sells products through wholesale channels.
Leadership and Structure
Sharon Price John serves as the President and Chief Executive Officer. The company has a traditional corporate structure with various departments overseeing operations, marketing, finance, and product development.
Top Products and Market Share
Key Offerings
- Make-Your-Own Stuffed Animals: Core offering, allowing customers to choose, stuff, and customize their own stuffed animals. No explicit market share data available but it is estimated at 25%. Competitors include Vermont Teddy Bear and Aurora World.
- Clothing and Accessories: A wide range of clothing and accessories for the stuffed animals, enhancing the customization experience. These are complementary to the core stuffed animal sales. Competitors include those selling doll clothing, like Mattel and Hasbro
- Licensed Products: Stuffed animals and accessories based on popular characters from movies, TV shows, and video games. Revenue figures are not publicly broken out. Primary competition is from retailers like Target (TGT) and Walmart (WMT).
Market Dynamics
Industry Overview
The toy and entertainment retail industry is competitive, with trends including personalization, experiential retail, and e-commerce growth.
Positioning
Build-A-Bear Workshop Inc. differentiates itself through its unique interactive experience and personalized product offerings. It benefits from brand recognition and customer loyalty.
Total Addressable Market (TAM)
The global toy market is estimated at around $100 billion. Build-A-Bear Workshop Inc.'s TAM is focused on the personalized toy segment, making it a smaller fraction of the overall market. They are well-positioned within that segment due to their established brand and unique experiential retail model.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Unique interactive experience
- Loyal customer base
- Diversified revenue streams (retail, e-commerce, licensing)
Weaknesses
- Dependence on discretionary consumer spending
- Seasonality of sales (holiday periods)
- Limited product diversification
- High operating costs associated with retail stores
Opportunities
- Expansion into new markets (international)
- Strategic partnerships and licensing agreements
- Development of new products and experiences
- Enhancement of e-commerce platform
Threats
- Economic downturns affecting consumer spending
- Increased competition from online retailers and other toy companies
- Changing consumer preferences and trends
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- MAT (Mattel)
- HAS (Hasbro)
- JAKK (JAKKS Pacific)
Competitive Landscape
Build-A-Bear Workshop Inc. competes with larger toy companies on overall market share, but differentiates itself through its unique experiential retail model. The advantage of a hands-on approach to toy creation gives it an edge in the customizable toy market.
Growth Trajectory and Initiatives
Historical Growth: Build-A-Bear Workshop Inc. has experienced moderate growth over the past decade, with periods of strong performance followed by downturns. Recent years have shown a resurgence in growth due to improved operations and strategic initiatives.
Future Projections: Analysts project continued growth for Build-A-Bear Workshop Inc., driven by expansion into new markets, e-commerce growth, and strategic partnerships.
Recent Initiatives: Recent initiatives include expanding online offerings, launching new licensed products, and opening new store locations in strategic markets.
Summary
Build-A-Bear Workshop Inc. shows renewed strength with rising revenue and healthy margins. The company's unique retail model and brand recognition serve it well, however, it remains exposed to consumer spending fluctuations. Expansion and cost management are key factors for sustained growth, and they must continue to improve the business. Overall, the business is stable at its current state
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual circumstances and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Build-A-Bear Workshop Inc
Exchange NYSE | Headquaters Saint Louis, MO, United States | ||
IPO Launch date 2004-10-28 | President, CEO & Director Ms. Sharon Price John | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 1000 | Website https://www.buildabear.com |
Full time employees 1000 | Website https://www.buildabear.com |
Build-A-Bear Workshop, Inc. operates as a multi-channel retailer of plush animals and related products in the United States, Canada, the United Kingdom, Ireland, and internationally. It operates through three segments: Direct-to-Consumer, Commercial, and International Franchising. The company's merchandise comprises various styles of plush products to be stuffed, pre-stuffed plush products, and sounds and scents that can be added to the stuffed animals, as well as range of clothing, shoes and accessories, and other toy and novelty items, including family sleepwear. It operates its stores under the Build-A-Bear Workshop brand name; and sells its products through its e-commerce sites and third-party marketplace sites. Build-A-Bear Workshop, Inc. was founded in 1997 and is headquartered in Saint Louis, Missouri.
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