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Upturn AI SWOT - About
BBWI 
Bath & Body Works Inc. (BBWI)
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Upturn Advisory Summary
08/28/2025: BBWI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
20 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $41.14
1 Year Target Price $41.14
| 7 | Strong Buy |
| 4 | Buy |
| 8 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -32.96% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.21B USD | Price to earnings Ratio 7.89 | 1Y Target Price 41.14 |
Price to earnings Ratio 7.89 | 1Y Target Price 41.14 | ||
Volume (30-day avg) 20 | Beta 1.51 | 52 Weeks Range 24.60 - 41.27 | Updated Date 08/29/2025 |
52 Weeks Range 24.60 - 41.27 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.72 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-28 | When Before Market | Estimate 0.38 | Actual 0.37 |
Profitability
Profit Margin 11.11% | Operating Margin (TTM) 14.68% |
Management Effectiveness
Return on Assets (TTM) 15.94% | Return on Equity (TTM) - |
Valuation
Trailing PE 7.89 | Forward PE 8.39 | Enterprise Value 10558922271 | Price to Sales(TTM) 0.85 |
Enterprise Value 10558922271 | Price to Sales(TTM) 0.85 | ||
Enterprise Value to Revenue 1.44 | Enterprise Value to EBITDA 6.47 | Shares Outstanding 211612000 | Shares Floating 210619335 |
Shares Outstanding 211612000 | Shares Floating 210619335 | ||
Percent Insiders 0.36 | Percent Institutions 99.13 |
Upturn AI SWOT
Bath & Body Works Inc.
Company Overview
History and Background
Bath & Body Works, LLC was founded in 1990 in New Albany, Ohio. Initially focused on affordable soaps, lotions, and fragrances, it expanded rapidly throughout the 1990s. It was part of L Brands (formerly Limited Brands) until 2021, when it became an independent publicly traded company.
Core Business Areas
- Retail: Bath & Body Works operates primarily through retail stores across North America and online through its e-commerce platform. They offer a wide array of personal care and home fragrance products.
- International: Bath & Body Works expands presence through international franchise and partnership agreements.
Leadership and Structure
Andrew Meslow served as CEO through early 2022. Gina Boswell is the current CEO. The company operates with a standard corporate structure, including departments for merchandising, marketing, supply chain, and finance. Board of Directors oversees the company's strategy and governance.
Top Products and Market Share
Key Offerings
- Fragrance Mists: Fragrance mists are a core product, available in various scents and collections. Competitors include Victoria's Secret (VSCO), and other mass-market brands. Market share data specific to fragrance mists is fragmented, but Bath & Body Works holds a leading position in overall personal fragrance retail sales. Revenue associated with fragrance mists is significant but undisclosed within public reports.
- Body Lotions and Creams: Body lotions and creams are another major product category, offered in coordinating scents with the fragrance mists. Competitors include The Body Shop, L'Occitane, and drugstore brands. Specific market share data is not publicly available. Significant Revenue, not publicly available for this specific category
- Home Fragrance: This includes scented candles, wallflowers, and room sprays. Competitors are Yankee Candle (Newell Brands - NWL), Air Wick, and Glade. BBWI is a market leader in this category. Revenue significant and continues to grow. BBWI has a significant market share in this category.
Market Dynamics
Industry Overview
The personal care and home fragrance industry is competitive and driven by consumer trends, seasonal demand, and price sensitivity. It's characterized by product innovation, marketing campaigns, and strong brand loyalty.
Positioning
Bath & Body Works is positioned as a mid-tier brand offering a wide variety of fragrances and products at accessible price points. Its competitive advantage lies in its extensive product range, frequent promotions, and strong brand recognition, and loyalty programs.
Total Addressable Market (TAM)
The global beauty and personal care market is estimated at over $500 billion. Bath & Body Works targets a significant portion of this TAM through its focus on fragrance, body care, and home fragrance. Its positioning allows it to capture a wide demographic, thus, increasing TAM reach.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive product range
- Large store network
- Loyalty program effectiveness
- Frequent promotions
Weaknesses
- Seasonal sales fluctuations
- Dependence on promotions
- Product manufacturing issues
- Supply chain complexity
- High markdown rates
Opportunities
- International expansion
- Online sales growth
- Product diversification
- Partnerships and collaborations
- Sustainability initiatives
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
- Rising raw material costs
Competitors and Market Share
Key Competitors
- VSCO
- NWL
- EL
Competitive Landscape
Bath & Body Works benefits from a strong brand, wide product selection, and extensive store network. However, it faces intense competition from other retailers, drugstore brands, and department stores. They maintain a competitive edge through promotions and loyalty programs.
Growth Trajectory and Initiatives
Historical Growth: Bath & Body Works has experienced steady growth driven by store expansion, product innovation, and successful marketing campaigns. Post-separation from L Brands, growth has been focused on maintaining market share and optimizing profitability.
Future Projections: Future projections based on analyst estimates require real-time financial data.
Recent Initiatives: Recent initiatives include focusing on brand revitalization, digital transformation, supply chain optimization, and promoting sustainability.
Summary
Bath & Body Works is a leading retailer in personal care and home fragrance with a strong brand and extensive product range. It faces competition and seasonal sales fluctuations, but strategic initiatives such as digital transformation and international expansion can drive future growth. Supply chain management and managing promotion effectiveness are crucial to maintain profitability. A strong loyalty program and brand recognition contribute to its success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Market Research Reports
- Financial News Outlets
Disclaimers:
This analysis is based on publicly available information and general industry knowledge. The financial data and market share estimates are approximate and subject to change. This is not financial advice. Consult a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bath & Body Works Inc.
Exchange NYSE | Headquaters Columbus, OH, United States | ||
IPO Launch date 1985-07-01 | CEO & Director Mr. Daniel Heaf | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 8975 | Website https://www.bbwinc.com |
Full time employees 8975 | Website https://www.bbwinc.com | ||
Bath & Body Works, Inc. operates as a specialty retailer of home fragrance, personal and body care, soaps, and sanitizer products. The company offers body and home fragrances, including 3-wick candles, home fragrance diffusers, fine fragrance mists, liquid hand soaps, body lotions, and body creams. It sells its products under the Bath & Body Works, White Barn, and other brand names through retail stores and e-commerce sites in the United States and Canada, as well as through international stores operated by partners under franchise, license, and wholesale arrangements. The company was formerly known as L Brands, Inc. and changed its name to Bath & Body Works, Inc. in August 2021. Bath & Body Works, Inc. was founded in 1963 and is headquartered in Columbus, Ohio.
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