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Upturn AI SWOT - About
Bath & Body Works Inc. (BBWI)
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Upturn Advisory Summary
07/17/2025: BBWI (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
20 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $42.01
1 Year Target Price $42.01
| 7 | Strong Buy |
| 4 | Buy |
| 8 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -24.54% | Avg. Invested days 26 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/17/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.51B USD | Price to earnings Ratio 8.27 | 1Y Target Price 42.01 |
Price to earnings Ratio 8.27 | 1Y Target Price 42.01 | ||
Volume (30-day avg) 20 | Beta 1.7 | 52 Weeks Range 24.77 - 41.56 | Updated Date 07/17/2025 |
52 Weeks Range 24.77 - 41.56 | Updated Date 07/17/2025 | ||
Dividends yield (FY) 2.67% | Basic EPS (TTM) 3.72 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 11.11% | Operating Margin (TTM) 14.68% |
Management Effectiveness
Return on Assets (TTM) 15.94% | Return on Equity (TTM) - |
Valuation
Trailing PE 8.27 | Forward PE 9.11 | Enterprise Value 11096416228 | Price to Sales(TTM) 0.89 |
Enterprise Value 11096416228 | Price to Sales(TTM) 0.89 | ||
Enterprise Value to Revenue 1.51 | Enterprise Value to EBITDA 6.8 | Shares Outstanding 211612000 | Shares Floating 210678586 |
Shares Outstanding 211612000 | Shares Floating 210678586 | ||
Percent Insiders 0.36 | Percent Institutions 101.19 |
Upturn AI SWOT
Bath & Body Works Inc.
Company Overview
History and Background
Bath & Body Works was founded in 1990 in New Albany, Ohio as a retail brand under L Brands. It initially focused on providing affordable personal care and home fragrance products. Over time, it expanded its product range and store network, becoming a prominent player in the specialty retail market. In 2021, Bath & Body Works became an independent, publicly traded company, separating from L Brands (now Victoria's Secret & Co.).
Core Business Areas
- Retail Stores: Operates a network of company-operated retail stores across North America, offering a wide array of personal care and home fragrance products.
- Online Retail: Maintains a robust e-commerce presence, enabling customers to purchase products online and offering shipping to various locations.
- International Operations: Extends its reach through international franchise partnerships, bringing Bath & Body Works products to customers worldwide.
Leadership and Structure
The current CEO is Gina Boswell. The company is structured with a corporate headquarters overseeing various departments including merchandising, marketing, operations, and finance. The board of directors provides oversight and guidance to management.
Top Products and Market Share
Key Offerings
- Fragrance Mists: Lightweight body sprays available in numerous scents. Competitors include Victoria's Secret (VSCO), Sol de Janeiro, and other mass-market fragrance brands. Market share data for specific fragrance mists is not publicly available but BBWI holds a significant portion of market.
- Body Lotions and Creams: Hydrating body lotions and creams with signature fragrances. Competitors include L'Occitane, The Body Shop, and drug store brands. No specific revenue for lotions and creams is available.
- Scented Candles: Scented candles in various sizes and fragrances. Competitors include Yankee Candle (Newell Brands - NWL), Nest Fragrances, and other home fragrance brands. BBWI is a dominant player in the scented candle market.
- Hand Soaps and Sanitizers: Antibacterial hand soaps and sanitizers. Competitors include Method, Mrs. Meyer's Clean Day, and generic brands. Increased demand in recent years has led to significant revenue.
Market Dynamics
Industry Overview
The personal care and home fragrance market is competitive and consumer-driven, influenced by seasonal trends, promotional activities, and consumer preferences for specific scents and product formulations. The industry is experiencing growth in online sales and demand for natural and sustainable products.
Positioning
Bath & Body Works Inc. positions itself as a leading specialty retailer of personal care and home fragrance products. Its competitive advantages include its strong brand recognition, extensive store network, product innovation, and effective marketing strategies.
Total Addressable Market (TAM)
The global personal care market is estimated to be in the hundreds of billions of dollars. BBWI targets a segment of that market focused on fragrance and personal care products. They are positioned to capture a significant share through their large footprint and strong brand.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive store network
- Product innovation
- Loyalty program
- Strong supply chain
Weaknesses
- Dependence on seasonal sales
- Exposure to fashion trends
- Supply chain vulnerabilities
- Sensitivity to economic downturns
- Potential for product recalls
Opportunities
- Expansion into new international markets
- Development of new product categories
- Enhancement of online presence
- Partnerships with complementary businesses
- Growing focus on health and wellness
Threats
- Increased competition
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
- Fluctuations in raw material costs
Competitors and Market Share
Key Competitors
- VSCO
- YR
Competitive Landscape
Bath & Body Works holds a strong position due to its large store footprint and product innovation. Competitors are focusing on online sales and alternative products.
Growth Trajectory and Initiatives
Historical Growth: Bath & Body Works has experienced growth driven by store expansion, product innovation, and successful marketing campaigns. The separation from L Brands has allowed it to focus on its core business and pursue growth opportunities.
Future Projections: Future growth projections are based on analyst estimates. These generally anticipate moderate revenue growth driven by e-commerce expansion, international market penetration, and continued product innovation.
Recent Initiatives: Recent strategic initiatives include enhancing its loyalty program, expanding its online platform, and introducing new product lines focused on natural and sustainable ingredients.
Summary
Bath & Body Works is a strong company with a well-established brand and loyal customer base. Its extensive store network and product innovation drive sales. The company must monitor changing consumer trends, manage competition, and navigate economic uncertainties to maintain its growth trajectory. Their online sales are also a key strength and growth factor.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be made based on independent research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bath & Body Works Inc.
Exchange NYSE | Headquaters Columbus, OH, United States | ||
IPO Launch date 1985-07-01 | CEO & Director Mr. Daniel Heaf | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 8975 | Website https://www.bbwinc.com |
Full time employees 8975 | Website https://www.bbwinc.com | ||
Bath & Body Works, Inc. operates as a specialty retailer of home fragrance, personal and body care, soaps, and sanitizer products. The company offers body and home fragrances, including 3-wick candles, home fragrance diffusers, fine fragrance mists, liquid hand soaps, body lotions, and body creams. It sells its products under the Bath & Body Works, White Barn, and other brand names through retail stores and e-commerce sites in the United States and Canada, as well as through international stores operated by partners under franchise, license, and wholesale arrangements. The company was formerly known as L Brands, Inc. and changed its name to Bath & Body Works, Inc. in August 2021. Bath & Body Works, Inc. was founded in 1963 and is headquartered in Columbus, Ohio.
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