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Upturn AI SWOT - About
BBWI 
Bath & Body Works Inc. (BBWI)
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Upturn Advisory Summary
10/15/2025: BBWI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
20 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $39.1
1 Year Target Price $39.1
| 7 | Strong Buy |
| 4 | Buy |
| 8 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -32.96% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.32B USD | Price to earnings Ratio 7.72 | 1Y Target Price 39.1 |
Price to earnings Ratio 7.72 | 1Y Target Price 39.1 | ||
Volume (30-day avg) 20 | Beta 1.49 | 52 Weeks Range 24.60 - 41.27 | Updated Date 10/16/2025 |
52 Weeks Range 24.60 - 41.27 | Updated Date 10/16/2025 | ||
Dividends yield (FY) 3.07% | Basic EPS (TTM) 3.34 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.88% | Operating Margin (TTM) 10.14% |
Management Effectiveness
Return on Assets (TTM) 16.17% | Return on Equity (TTM) - |
Valuation
Trailing PE 7.72 | Forward PE 6.75 | Enterprise Value 9920773200 | Price to Sales(TTM) 0.72 |
Enterprise Value 9920773200 | Price to Sales(TTM) 0.72 | ||
Enterprise Value to Revenue 1.35 | Enterprise Value to EBITDA 6.37 | Shares Outstanding 206187576 | Shares Floating 205195814 |
Shares Outstanding 206187576 | Shares Floating 205195814 | ||
Percent Insiders 0.37 | Percent Institutions 102.25 |
Upturn AI SWOT
Bath & Body Works Inc.
Company Overview
History and Background
Bath & Body Works was founded in 1990 in New Albany, Ohio, as a subsidiary of L Brands (formerly The Limited). It quickly expanded, becoming a leading retailer specializing in fragrances, body care, and home fragrance products. In 2021, Bath & Body Works became an independent, publicly traded company.
Core Business Areas
- Retail Sales: Sale of products through company-operated stores and online channels in North America. Core products include body care, home fragrance, soaps, and sanitizers.
- International: Sales through international franchise partners and online. Focus is on expanding brand presence globally.
Leadership and Structure
The CEO is Gina Boswell. The organizational structure includes functional departments like Marketing, Operations, Finance, and Merchandising, supporting both retail and online channels.
Top Products and Market Share
Key Offerings
- Body Care (Lotions, Creams, Washes): Body care products are a core offering, with a significant market share in the US lotion and body wash market. Competitors include Unilever (Dove, Suave), L'Oru00e9al, and other specialty retailers such as Sephora (LVMUY) and Ulta Beauty (ULTA).
- Home Fragrance (Candles, Wallflowers, Room Sprays): Bath & Body Works is a dominant player in the US home fragrance market. Competitors include Yankee Candle (Newell Brands - NWL), Procter & Gamble (PG) (Febreze), and Reckitt Benckiser (RBGLY) (Air Wick).
- Soaps and Sanitizers: Bath & Body Works is a key player in this space. Competitors include Unilever (Dove), Procter & Gamble (PG) (Safeguard), and smaller niche brands.
Market Dynamics
Industry Overview
The personal care and home fragrance industry is highly competitive and influenced by consumer trends, economic conditions, and seasonality. Online retail continues to grow, challenging traditional brick-and-mortar stores.
Positioning
Bath & Body Works positions itself as a specialty retailer offering high-quality, on-trend fragrances and personal care products at affordable prices. Its large store footprint and strong brand recognition are competitive advantages.
Total Addressable Market (TAM)
The global personal care and home fragrance market is estimated to be worth hundreds of billions of dollars annually. Bath & Body Works holds a significant portion of the US market, with expansion potential internationally.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Extensive Store Network
- Loyal Customer Base
- Effective Marketing Campaigns
- Dominant in Home Fragrance Category
Weaknesses
- Over-Reliance on Seasonal Promotions
- Supply Chain Vulnerabilities
- Limited International Presence Compared to Competitors
- Dependency on Mall Traffic
Opportunities
- Expansion into New International Markets
- Increased Online Sales and Digital Marketing
- Product Innovation and New Category Development
- Partnerships with Influencers and Other Brands
- Sustainability Initiatives
Threats
- Increased Competition from Online Retailers
- Changing Consumer Preferences
- Economic Downturns Impacting Consumer Spending
- Fluctuations in Raw Material Costs
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- ULTA
- PG
- LB
- COTY
Competitive Landscape
Bath & Body Works benefits from a strong brand and loyal customer base. However, competitors like ULTA offer a wider range of beauty products and experiences. P&G has a massive reach. COTY includes a wide portfolio of fragrance and beauty products.
Major Acquisitions
None
- Year: 0
- Acquisition Price (USD millions): 0
- Strategic Rationale: No Recent Aquisitions
Growth Trajectory and Initiatives
Historical Growth: Bath & Body Works has demonstrated growth driven by new store openings, comparable sales increases, and online sales growth.
Future Projections: Analyst estimates project continued growth in revenue and earnings, driven by international expansion and digital initiatives.
Recent Initiatives: Recent strategic initiatives include expanding the loyalty program, enhancing the online shopping experience, and focusing on sustainability.
Summary
Bath & Body Works is a strong brand with dominant market share in specific categories, particularly home fragrance. Its loyalty program and store presence are major strengths, but the company faces threats from online competition and economic downturns. They have a lot of growth opportunity by focusing on digital growth, and innovation of products. They must continue to mitigate threats from global supply chain challenges.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Financial Reports
- Market Research Reports
- Analyst Estimates
- Industry News Sources
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share and financial data are estimates and may vary. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bath & Body Works Inc.
Exchange NYSE | Headquaters Columbus, OH, United States | ||
IPO Launch date 1985-07-01 | CEO & Director Mr. Daniel Heaf | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 8975 | Website https://www.bbwinc.com |
Full time employees 8975 | Website https://www.bbwinc.com | ||
Bath & Body Works, Inc. operates as a specialty retailer of home fragrance, personal and body care, soaps, and sanitizer products. The company offers body and home fragrances, including 3-wick candles, home fragrance diffusers, fine fragrance mists, liquid hand soaps, body lotions, and body creams. It sells its products under the Bath & Body Works, White Barn, and other brand names through retail stores and e-commerce sites in the United States and Canada, as well as through international stores operated by partners under franchise, license, and wholesale arrangements. The company was formerly known as L Brands, Inc. and changed its name to Bath & Body Works, Inc. in August 2021. Bath & Body Works, Inc. was founded in 1963 and is headquartered in Columbus, Ohio.
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