Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI Summary - About
Bath & Body Works Inc.(BBWI)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for BBWI
09/24/2026: BBWI (1-star) is currently NOT-A-BUY. Pass it for now.
Bath & Body Works Inc. is a specialty retailer with a leading position in the personal care and home fragrance market. Its primary strengths are a loyal customer base and a high-frequency replenishment model. The investment story centers on expanding the brand through international growth and new product categories, such as men's care. However, risks include sensitivity to domestic consumer spending and intense retail competition. The stock may suit investors seeking a steady, dividend-paying company in the discretionary sector. Investors should monitor the company's ability to maintain margins amidst inflationary pressures and its progress in scaling international operations efficiently.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company is a mature retailer with moderate growth expectations. |
| Momentum investor | Mixed fit | Momentum is conditional on positive market sentiment and sustained earnings surprises. |
| Value investor | Strong fit | The company trades at a valuation that may appeal to value investors looking for steady cash flows. |
| Dividend investor | Strong fit | The company offers a reliable dividend and consistent capital return policy. |
| Low-risk investor | Mixed fit | Consumer discretionary stocks carry inherent sensitivity to economic cycles. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Consumer sentiment and macro factors frequently drive stock price swings. |
| Valuation risk | Medium | Market expectations for retail performance can lead to valuation compression. |
| Competition risk (fragrance/personal care) | High | The market is crowded with both large conglomerates and agile direct-to-consumer brands. |
| Business quality | Strong | The company has a strong brand franchise and established market presence. |
| Dividend income | Medium | Dividends are subject to the board's discretion and financial health. |
| Execution risk | Medium | Success depends on managing inventory and store operations efficiently. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -29.29% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/24/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.43B USD | Price to earnings Ratio 4.5 | 1Y Target Price 24.06 |
Price to earnings Ratio 4.5 | 1Y Target Price 24.06 | ||
Volume (30-day avg) 7.0M shares | Beta 1.37 | 52 Weeks Range 13.86 - 26.26 | Updated Date 09/24/2026 |
52 Weeks Range 13.86 - 26.26 | Updated Date 09/24/2026 | ||
Dividends yield (FY) 4.66% | Basic EPS (TTM) 3.78 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Body Care | Lotions, shower gels, and fragrance mists. | This is a core revenue driver based on high-frequency customer purchasing. |
| Home Fragrance | 3-wick candles and Wallflower home scent products. | This segment provides significant, recurring revenue through seasonal replenishment. |
| Geography: North America | Retail stores and e-commerce operations in the US and Canada. | This is the primary market providing the bulk of the company's operating income. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-08-26 | When Before Market | Estimate 0.24 | Actual 0.62 |
Profitability
Profit Margin 10.83% | Operating Margin (TTM) 9.58% |
Management Effectiveness
Return on Assets (TTM) 13.42% | Return on Equity (TTM) - |
Valuation
Trailing PE 4.5 | Forward PE 6.27 | Enterprise Value 7.41B | Price to Sales(TTM) 0.48 |
Enterprise Value 7.41B | Price to Sales(TTM) 0.48 | ||
Enterprise Value to Revenue 1.03 | Enterprise Value to EBITDA 4.99 | Shares Outstanding 201.65M | Shares Floating 200.75M |
Shares Outstanding 201.65M | Shares Floating 200.75M | ||
Percent Insiders 0.53 | Percent Institutions 105.75 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Bath & Body Works Inc.
Exchange NYSE | Headquarters Columbus, OH, United States | ||
IPO Launch date 1985-07-01 | CEO & Director Mr. Daniel Heaf | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 9071 | Website https://www.bbwinc.com |
Full time employees 9071 | Website https://www.bbwinc.com | ||
Bath & Body Works, Inc. operates as a specialty retailer of personal care and home fragrance products. The company offers body and home fragrances, including 3-wick candles, home fragrance diffusers, fine fragrance mists, eau de parfum, body wash, hand soaps, body lotions, and body creams, as well as sanitizer and other products. It sells its products under the Bath & Body Works and other brand names through retail stores and e-commerce sites in the United States and Canada, as well as through international stores operated by partners under the franchise, license, and wholesale arrangements. The company was formerly known as L Brands, Inc. and changed its name to Bath & Body Works, Inc. in August 2021. Bath & Body Works, Inc. was founded in 1963 and is headquartered in Columbus, Ohio.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.