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Upturn AI Summary - About
Bath & Body Works Inc.(BBWI)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for BBWI
10/23/2026: BBWI (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Bath & Body Works is a specialized retailer recognized for its extensive lines of home fragrance and body care products. The company benefits from a loyal customer base and a high-frequency business model that historically supports consistent revenue. Its primary growth opportunity lies in international expansion and diversifying into new lifestyle categories. However, the company faces significant risks from intense competition, consumer discretionary spending sensitivity, and promotional pressure. As a stock, it may appeal to income-focused investors given its dividend history, though retail sector volatility requires careful monitoring of holiday sales and margin health.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is largely dependent on successful product innovation and retail expansion rather than secular high-growth tailwinds. |
| Momentum investor | Weak fit | Momentum is often cyclical and sensitive to broader retail sentiment, requiring a positive upturn signal to be attractive. |
| Value investor | Strong fit | The stock often trades at valuations that may appeal to value investors looking for consistent, cash-generative retail businesses. |
| Dividend investor | Strong fit | The company has a commitment to returning capital to shareholders through consistent dividend payments. |
| Low-risk investor | Mixed fit | While the business is established, retail volatility and discretionary spending sensitivity introduce moderate risk. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock is susceptible to swings in retail demand and consumer sentiment. |
| Valuation risk | Medium | Changes in interest rates and market sentiment toward retail can affect valuation multiples. |
| Competition risk (Retail & Consumer Goods) | High | Aggressive competition from both luxury and mass-market players pressures margins. |
| Business quality | Strong | The company owns highly recognizable brands with strong customer retention. |
| Dividend income | Medium / high | Dividends are generally reliable but remain subject to board approval and cash flow availability. |
| Execution risk | Medium | Maintaining the balance between store experience and e-commerce growth is critical for long-term success. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -25.33% | Avg. Invested days 29 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.22B USD | Price to earnings Ratio 5.51 | 1Y Target Price 24 |
Price to earnings Ratio 5.51 | 1Y Target Price 24 | ||
Volume (30-day avg) 7.1M shares | Beta 1.4 | 52 Weeks Range 13.86 - 25.77 | Updated Date 10/24/2026 |
52 Weeks Range 13.86 - 25.77 | Updated Date 10/24/2026 | ||
Dividends yield (FY) 3.70% | Basic EPS (TTM) 3.8 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Body Care | Lotions, gels, and fine fragrance mists sold in-store and online. | The primary revenue driver that encourages frequent repeat purchases. |
| Home Fragrance | Candles and Wallflowers products. | A core category that anchors the brand's presence in the consumer's home. |
| Soaps and Sanitizers | High-turnover items including hand soaps and sanitizers. | Essential products that drive consistent high-frequency store and web traffic. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 5.51 | Forward PE 6.27 | Enterprise Value 7.41B | Price to Sales(TTM) 0.59 |
Enterprise Value 7.41B | Price to Sales(TTM) 0.59 | ||
Enterprise Value to Revenue 1.03 | Enterprise Value to EBITDA 4.99 | Shares Outstanding 201.65M | Shares Floating 200.75M |
Shares Outstanding 201.65M | Shares Floating 200.75M | ||
Percent Insiders 0.53 | Percent Institutions 105.94 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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