Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
BKE 
Buckle Inc (BKE)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/17/2025: BKE (4-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $54
1 Year Target Price $54
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 89.55% | Avg. Invested days 69 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 10/17/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.78B USD | Price to earnings Ratio 13.58 | 1Y Target Price 54 |
Price to earnings Ratio 13.58 | 1Y Target Price 54 | ||
Volume (30-day avg) 2 | Beta 0.98 | 52 Weeks Range 32.34 - 61.29 | Updated Date 10/18/2025 |
52 Weeks Range 32.34 - 61.29 | Updated Date 10/18/2025 | ||
Dividends yield (FY) 2.60% | Basic EPS (TTM) 4 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 16.12% | Operating Margin (TTM) 18.43% |
Management Effectiveness
Return on Assets (TTM) 15.91% | Return on Equity (TTM) 43.13% |
Valuation
Trailing PE 13.58 | Forward PE 13.68 | Enterprise Value 2999405260 | Price to Sales(TTM) 2.22 |
Enterprise Value 2999405260 | Price to Sales(TTM) 2.22 | ||
Enterprise Value to Revenue 2.4 | Enterprise Value to EBITDA 10.93 | Shares Outstanding 51156626 | Shares Floating 30397415 |
Shares Outstanding 51156626 | Shares Floating 30397415 | ||
Percent Insiders 38.82 | Percent Institutions 60.7 |
Upturn AI SWOT
Buckle Inc
Company Overview
History and Background
Founded in 1948 as Mills Clothing, Buckle Inc. evolved from a men's clothing store to a retailer specializing in denim, casual apparel, footwear, and accessories for young men and women. It rebranded as The Buckle in 1991 and has expanded across the US.
Core Business Areas
- Retail Sales: Buckle's primary business segment involves operating retail stores that sell a wide range of apparel, accessories, and footwear.
- E-commerce: Buckle also operates an e-commerce platform (buckle.com) to reach customers online.
Leadership and Structure
Dennis H. Nelson is the Chairman of the Board, and Mark R. Tritton is the Chief Executive Officer. The company has a traditional corporate structure with departments overseeing merchandising, operations, finance, marketing, and human resources.
Top Products and Market Share
Key Offerings
- Denim: Buckle is well-known for its extensive denim selection. Market share data is unavailable, but denim is a key revenue driver. Competitors include Levi's, American Eagle Outfitters, and Gap.
- Casual Apparel: Buckle offers a wide variety of casual apparel, including tops, bottoms, outerwear, and dresses. Market share data is unavailable. Competitors include Abercrombie & Fitch, Hollister, and Urban Outfitters.
- Footwear & Accessories: Footwear including boots and sneakers and accessories such as belts, wallets, and jewelry are offered. Market share data is not available for Buckle. Competitors include shoe carnival, DSW, and department stores
Market Dynamics
Industry Overview
The apparel retail industry is highly competitive and subject to changing fashion trends, economic conditions, and consumer preferences. Online retail is a significant growth area.
Positioning
Buckle positions itself as a premium retailer targeting young adults and focusing on customer service and a curated selection of brands and private-label merchandise.
Total Addressable Market (TAM)
The global apparel market is estimated to be in the trillions of USD. Buckle's positioning targets a specific segment of this market, representing a smaller but still significant TAM. Data on Buckle's specific TAM is unavailable.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Excellent Customer Service
- Curated Merchandise Selection
- Loyal Customer Base
- Strong Store Network
Weaknesses
- High Price Point Compared to Competitors
- Reliance on Denim Sales
- Limited International Presence
- Susceptible to Fashion Trends
- Smaller E-Commerce Presence vs Leaders
Opportunities
- Expanding Online Presence
- Developing Private-Label Brands
- Exploring International Markets
- Leveraging Social Media Marketing
- Improving Supply Chain Efficiency
Threats
- Increased Competition from Online Retailers
- Changing Fashion Trends
- Economic Downturns
- Fluctuations in Raw Material Costs
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- AEO
- GPS
- URBN
- LB
- ANF
Competitive Landscape
Buckle faces competition from larger retailers with greater brand recognition and marketing budgets. However, Buckle differentiates itself through its customer service and curated merchandise selection, creating a loyal customer base.
Growth Trajectory and Initiatives
Historical Growth: Buckle has experienced moderate growth historically, driven by expansion of its store network and e-commerce sales. Recent growth may be influenced by overall retail trends.
Future Projections: Analyst projections vary, but typically involve single-digit revenue growth as the company focuses on improving profitability and expanding its online presence.
Recent Initiatives: Recent initiatives include enhancing the e-commerce platform, optimizing the store footprint, and focusing on customer loyalty programs.
Summary
Buckle Inc. maintains a solid brand reputation and a loyal customer base, particularly in its denim segment. Its strong customer service is a significant advantage. However, the company faces challenges from online retailers and changing fashion trends. Buckle needs to invest further in its e-commerce platform and diversify its product offerings to ensure long-term growth and competitiveness.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share estimates are approximate. Financial data needs to be sourced from accurate and current sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Buckle Inc
Exchange NYSE | Headquaters Kearney, NE, United States | ||
IPO Launch date 1992-05-06 | President, CEO & Director Mr. Dennis H. Nelson | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 2800 | Website https://www.buckle.com |
Full time employees 2800 | Website https://www.buckle.com | ||
The Buckle, Inc. operates as a retailer of casual apparel, footwear, and accessories for men, women, and kids under the Buckle and Buckle Youth brands in the United States. The company markets a selection of brand name casual apparel, including denims, other casual bottoms, tops, sportswear, outerwear, accessories, and footwear, as well as private label merchandise comprising the BKE, Buckle Black, Ace High, Daytrip, Departwest, FITZ + EDDI, Freshwear, Gentry Country, Gilded Intent, Gimmicks, Maven Co-op, J.B. Holt, Modish Rebel, Nova Industries, Outpost Makers, Reclaim, Salvage, Sterling & Stitch, Veece, and Willow & Root brands. It also provides services, such as hemming, gift-packaging, layaways, a guest loyalty program, the Buckle private label credit card, personalized stylist services, and a special-order system that allows stores to obtain specifically requested merchandise from other company stores or from its online order fulfillment center. The company sells its products through its stores, as well as website, buckle.com. The company was formerly known as Mills Clothing, Inc. and changed its name to The Buckle, Inc. in April 1991. The Buckle, Inc. was incorporated in 1948 and is headquartered in Kearney, Nebraska.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.