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Buckle Inc (BKE)

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Upturn Advisory Summary
02/25/2026: BKE (4-star) is a STRONG-BUY. BUY since 1 days. Simulated Profits (0.00%). Updated daily EoD!
1 Year Target Price $55
1 Year Target Price $55
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.74B USD | Price to earnings Ratio 13.11 | 1Y Target Price 55 |
Price to earnings Ratio 13.11 | 1Y Target Price 55 | ||
Volume (30-day avg) 2 | Beta 1.11 | 52 Weeks Range 30.39 - 57.58 | Updated Date 02/25/2026 |
52 Weeks Range 30.39 - 57.58 | Updated Date 02/25/2026 | ||
Dividends yield (FY) 2.64% | Basic EPS (TTM) 4.09 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 16.13% | Operating Margin (TTM) 18.99% |
Management Effectiveness
Return on Assets (TTM) 15.64% | Return on Equity (TTM) 41.26% |
Valuation
Trailing PE 13.11 | Forward PE 13.68 | Enterprise Value 2999405260 | Price to Sales(TTM) 2.15 |
Enterprise Value 2999405260 | Price to Sales(TTM) 2.15 | ||
Enterprise Value to Revenue 2.4 | Enterprise Value to EBITDA 10.93 | Shares Outstanding 51156626 | Shares Floating 30256356 |
Shares Outstanding 51156626 | Shares Floating 30256356 | ||
Percent Insiders 39.19 | Percent Institutions 63.41 |
Upturn AI SWOT
Buckle Inc

Company Overview
History and Background
Buckle Inc. (NYSE: BKE) was founded in 1948 as The Mechanics Uniform Company. It began as a manufacturer of work uniforms and later expanded into casual apparel and accessories for men and women. The company rebranded to Buckle in 1991 and has since grown into a leading specialty retailer of casual apparel, footwear, and accessories. Key milestones include its IPO in 1993 and continuous expansion of its retail footprint across the United States.
Core Business Areas
- Apparel and Accessories Retail: Buckle operates as a specialty retailer of casual apparel, footwear, and accessories for young men and women. This includes a wide range of denim, tops, outerwear, shoes, and accessories.
Leadership and Structure
Buckle Inc. is led by its executive management team, with a Board of Directors overseeing corporate governance. Key leadership positions typically include a Chief Executive Officer (CEO), Chief Financial Officer (CFO), and heads of merchandising, marketing, and operations.
Top Products and Market Share
Key Offerings
- Denim: Buckle is widely recognized for its extensive selection of denim jeans for men and women, offering various fits, washes, and styles from its private label brands and other popular brands. Competitors include American Eagle Outfitters, Levi Strauss & Co., and Gap Inc.
- Tops and T-Shirts: A broad assortment of casual tops, t-shirts, and graphic tees form a significant part of Buckle's apparel offering. Competitors include Urban Outfitters, Hollister Co., and Forever 21.
- Footwear: Buckle offers a curated selection of casual footwear, including sneakers, boots, and sandals. Competitors include DSW, Famous Footwear, and Zappos (Amazon).
- Accessories: This category includes belts, hats, jewelry, bags, and other fashion accessories designed to complement their apparel offerings. Competitors overlap with apparel and footwear retailers.
Market Dynamics
Industry Overview
Buckle operates in the highly competitive specialty retail apparel sector. This industry is characterized by shifting fashion trends, strong online competition, and a need for compelling in-store experiences. Key trends include the increasing importance of e-commerce, the demand for sustainable and ethically sourced products, and the influence of social media on purchasing decisions.
Positioning
Buckle positions itself as a destination for fashion-conscious young adults seeking on-trend denim and casual apparel. Its competitive advantages include a strong brand reputation, a curated selection of popular brands alongside its private labels, and a focus on providing an engaging shopping experience both in-store and online.
Total Addressable Market (TAM)
The global apparel market is valued in the trillions of dollars. Buckle primarily targets the US specialty apparel market for young adults, a significant segment within this larger market. Buckle holds a niche position within this TAM, focusing on specific demographics and product categories.
Upturn SWOT Analysis
Strengths
- Strong brand recognition for denim and casual wear.
- Loyal customer base and effective loyalty programs.
- Curated product assortment with a mix of national and private label brands.
- Consistent profitability and strong financial management.
- Engaging store experience and knowledgeable sales associates.
Weaknesses
- Heavy reliance on brick-and-mortar retail, though e-commerce is growing.
- Susceptible to fashion trends and economic downturns affecting discretionary spending.
- Limited international presence.
- Competition from fast fashion and online-only retailers.
Opportunities
- Expansion of e-commerce capabilities and digital marketing efforts.
- Growth in activewear and athleisure segments.
- Potential for strategic partnerships or acquisitions.
- Leveraging social media influencers to reach younger demographics.
- International market expansion in the long term.
Threats
- Intensifying competition from online retailers and discount stores.
- Changing consumer preferences and fashion cycles.
- Economic recessions impacting consumer spending on apparel.
- Supply chain disruptions and rising costs of goods.
- Increased costs of marketing and customer acquisition in the digital space.
Competitors and Market Share
Key Competitors
- American Eagle Outfitters (AEO)
- Urban Outfitters (URBN)
- Zumiez (ZUMZ)
- Abercrombie & Fitch Co. (ANF)
- Gap Inc. (GPS)
Competitive Landscape
Buckle competes in a crowded apparel retail market. Its advantages lie in its strong denim focus and established brand loyalty. However, it faces challenges from larger, more diversified retailers and agile online players who can quickly adapt to trends and offer competitive pricing. Buckle's ability to maintain its niche appeal and execute its omni-channel strategy effectively is crucial.
Growth Trajectory and Initiatives
Historical Growth: Buckle has demonstrated steady historical growth, driven by its ability to adapt to evolving fashion trends and maintain its appeal to its target demographic. Expansion of its store base and growth in its online channel have contributed to this.
Future Projections: Analyst projections for Buckle's future growth often consider factors such as same-store sales growth, e-commerce penetration, and the success of new product introductions and marketing initiatives. Projections are typically provided as numerical arrays.
Recent Initiatives: Recent initiatives likely include enhancements to its e-commerce platform, digital marketing campaigns, and potentially store remodelings or relocations to optimize store performance. Focus on private label brand development and inventory management are also common initiatives.
Summary
Buckle Inc. is a well-established specialty retailer with a strong focus on denim and casual apparel for young adults. The company benefits from brand loyalty and consistent profitability. However, it faces significant competition from online retailers and needs to continue investing in its digital presence and adapting to fast-changing fashion trends to sustain its growth and market position.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company investor relations website (Buckle Inc.)
- SEC filings (10-K, 10-Q)
- Financial data providers (e.g., Refinitiv, Bloomberg - if accessible)
- Industry analysis reports
Disclaimers:
This analysis is based on publicly available information and general industry knowledge. Financial data and market share figures are subject to change and may require verification from the latest official filings. This is not financial advice, and investors should conduct their own due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Buckle Inc
Exchange NYSE | Headquaters Kearney, NE, United States | ||
IPO Launch date 1992-05-06 | President, CEO & Director Mr. Dennis H. Nelson | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 2800 | Website https://www.buckle.com |
Full time employees 2800 | Website https://www.buckle.com | ||
The Buckle, Inc. operates as a retailer of casual apparel, footwear, and accessories for men, women, and kids under the Buckle and Buckle Youth brands in the United States. The company markets a selection of brand name casual apparel, including denims, other casual bottoms, tops, sportswear, outerwear, accessories, and footwear, as well as private label merchandise comprising the BKE, Buckle Black, Ace High, Daytrip, Departwest, FITZ + EDDI, Freshwear, Gentry Country, Gilded Intent, Gimmicks, Maven Co-op, J.B. Holt, Modish Rebel, Nova Industries, Outpost Makers, Reclaim, Salvage, Sterling & Stitch, Veece, and Willow & Root brands. It also provides services, such as hemming, gift-packaging, layaways, a guest loyalty program, the Buckle private label credit card, personalized stylist services, and a special-order system that allows stores to obtain specifically requested merchandise from other company stores or from its online order fulfillment center. The company sells its products through its stores, as well as website, buckle.com. The company was formerly known as Mills Clothing, Inc. and changed its name to The Buckle, Inc. in April 1991. The Buckle, Inc. was incorporated in 1948 and is headquartered in Kearney, Nebraska.

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