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Buckle Inc (BKE)




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Upturn Advisory Summary
06/27/2025: BKE (3-star) is a STRONG-BUY. BUY since 31 days. Profits (14.41%). Updated daily EoD!
Year Target Price $40
Year Target Price $40
0 | Strong Buy |
0 | Buy |
2 | Hold |
0 | Under performing |
0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 50.89% | Avg. Invested days 56 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.33B USD | Price to earnings Ratio 11.68 | 1Y Target Price 40 |
Price to earnings Ratio 11.68 | 1Y Target Price 40 | ||
Volume (30-day avg) - | Beta 0.95 | 52 Weeks Range 32.79 - 50.75 | Updated Date 06/29/2025 |
52 Weeks Range 32.79 - 50.75 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 3.07% | Basic EPS (TTM) 3.9 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 15.96% | Operating Margin (TTM) 16% |
Management Effectiveness
Return on Assets (TTM) 16.1% | Return on Equity (TTM) 44.55% |
Valuation
Trailing PE 11.68 | Forward PE 12.17 | Enterprise Value 2409141940 | Price to Sales(TTM) 1.9 |
Enterprise Value 2409141940 | Price to Sales(TTM) 1.9 | ||
Enterprise Value to Revenue 1.96 | Enterprise Value to EBITDA 9.06 | Shares Outstanding 51157000 | Shares Floating 30270709 |
Shares Outstanding 51157000 | Shares Floating 30270709 | ||
Percent Insiders 38.86 | Percent Institutions 59.21 |
Analyst Ratings
Rating 3 | Target Price 40 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 2 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Buckle Inc

Company Overview
History and Background
Buckle, Inc. was founded in 1948 as Mills Clothing, a men's clothing store in Kearney, Nebraska. It evolved into a youth-focused retailer and changed its name to Buckle in 1991. The company operates retail stores selling casual apparel, footwear, and accessories.
Core Business Areas
- Retail Sales: Buckle operates retail stores that sell a mix of brand name and private label casual apparel, footwear, and accessories for young men and women. The stores are located in malls and lifestyle centers.
- E-commerce: Buckle also sells merchandise through its e-commerce website, buckle.com.
Leadership and Structure
Dennis H. Nelson serves as the Chairman of the Board, and Mark R. Coffman serves as the Chief Executive Officer. The company has a standard corporate structure with departments for merchandising, operations, finance, marketing, and human resources.
Top Products and Market Share
Key Offerings
- Denim: Denim jeans are a core product, offered in various brands and styles. The market for denim is highly competitive, with brands like Levi's, American Eagle Outfitters, and Abercrombie & Fitch as key competitors. Buckle doesn't specifically report denim revenue, but it constitutes a significant portion of their sales.
- Casual Apparel: Buckle offers a wide range of casual apparel, including tops, bottoms, and outerwear. Competitors include department stores like Macy's, as well as specialty retailers like Urban Outfitters and Free People. Revenue data is not specifically broken out.
- Footwear: Buckle sells various footwear brands and styles. Competitors in this space are large retailers, such as DSW and Foot Locker. Revenue data is not specifically broken out.
- Accessories: Buckle offers various accessories such as belts, jewelry, and hats. Competitors are generic retailers like Amazon, but also other apparel stores and specialty shops. Revenue data is not specifically broken out.
Market Dynamics
Industry Overview
The retail apparel industry is highly competitive and subject to changing fashion trends, consumer preferences, and economic conditions. E-commerce and online shopping are increasingly important.
Positioning
Buckle positions itself as a premium denim and fashion retailer targeting young adults. Its competitive advantages include a curated selection of brands and private label offerings, as well as a focus on customer service.
Total Addressable Market (TAM)
The global apparel market is valued in the trillions of USD. Buckle occupies a niche within this large TAM focusing on denim and youth fashion, and they are positioned to serve a portion of this total market. Exact values for their precise segment are difficult to determine but would be in the billions.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Loyal customer base
- Curated product selection
- Excellent customer service
- Financial stability
Weaknesses
- Dependence on mall traffic
- Limited international presence
- Susceptibility to fashion trends
- Relatively high price points
- Inconsistent sales performance
Opportunities
- Expand e-commerce presence
- Introduce new private label brands
- Increase marketing efforts
- Expand into new geographic markets
- Leverage social media and influencer marketing
Threats
- Increased competition from online retailers
- Changing consumer preferences
- Economic downturns
- Fluctuations in raw material costs
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- AEO
- ANF
- GPS
- URBN
Competitive Landscape
Buckle faces competition from large national chains and online retailers. Its strengths lie in its curated product selection and customer service, but it is challenged by lower prices and wider selections offered by some competitors.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends to be input here.
Future Projections: Future projections to be input here.
Recent Initiatives: Recent strategic initiatives to be input here.
Summary
Buckle Inc. operates in a competitive retail apparel market. Its strengths are a loyal customer base and curated product selection. However, its mall-centric footprint and reliance on fashion trends pose challenges. Buckle must adapt its e-commerce strategy and innovate to remain competitive.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Market analysis reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions are dynamic and can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Buckle Inc
Exchange NYSE | Headquaters Kearney, NE, United States | ||
IPO Launch date 1992-05-06 | President, CEO & Director Mr. Dennis H. Nelson | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 2800 | Website https://www.buckle.com |
Full time employees 2800 | Website https://www.buckle.com |
The Buckle, Inc. operates as a retailer of casual apparel, footwear, and accessories for men, women, and kids under the Buckle and Buckle Youth brands in the United States. The company markets a selection of brand name casual apparel, including denims, other casual bottoms, tops, sportswear, outerwear, accessories, and footwear, as well as private label merchandise comprising the BKE, Buckle Black, Ace High, Daytrip, Departwest, FITZ + EDDI, Freshwear, Gentry Country, Gilded Intent, Gimmicks, Maven Co-op, J.B. Holt, Modish Rebel, Nova Industries, Outpost Makers, Reclaim, Salvage, Sterling & Stitch, Veece, and Willow & Root brands. It also provides services, such as hemming, gift-packaging, layaways, a guest loyalty program, the Buckle private label credit card, personalized stylist services, and a special-order system that allows stores to obtain specifically requested merchandise from other company stores or from its online order fulfillment center. The company sells its products through its stores, as well as website, buckle.com. The company was formerly known as Mills Clothing, Inc. and changed its name to The Buckle, Inc. in April 1991. The Buckle, Inc. was incorporated in 1948 and is headquartered in Kearney, Nebraska.
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