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ZUMZ 
Zumiez Inc (ZUMZ)
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Upturn Advisory Summary
12/11/2025: ZUMZ (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $24
1 Year Target Price $24
| 0 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 161.2% | Avg. Invested days 54 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 12/11/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 490.69M USD | Price to earnings Ratio 70.61 | 1Y Target Price 24 |
Price to earnings Ratio 70.61 | 1Y Target Price 24 | ||
Volume (30-day avg) 3 | Beta 0.85 | 52 Weeks Range 11.31 - 31.70 | Updated Date 12/12/2025 |
52 Weeks Range 11.31 - 31.70 | Updated Date 12/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.41 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-12-04 | When After Market | Estimate 0.03 | Actual 0.55 |
Profitability
Profit Margin 0.94% | Operating Margin (TTM) 14.92% |
Management Effectiveness
Return on Assets (TTM) 1.72% | Return on Equity (TTM) 2.79% |
Valuation
Trailing PE 70.61 | Forward PE 20.24 | Enterprise Value 595279283 | Price to Sales(TTM) 0.54 |
Enterprise Value 595279283 | Price to Sales(TTM) 0.54 | ||
Enterprise Value to Revenue 0.65 | Enterprise Value to EBITDA 17.62 | Shares Outstanding 16949578 | Shares Floating 17041789 |
Shares Outstanding 16949578 | Shares Floating 17041789 | ||
Percent Insiders 23.54 | Percent Institutions 78.68 |
Upturn AI SWOT
Zumiez Inc
Company Overview
History and Background
Zumiez Inc. was founded in 1978 by Tom Campion in Seattle, Washington. Initially named 'Surfside Sports', it evolved to focus on skate, snowboard, and surf lifestyle apparel and accessories. The company rebranded to Zumiez in 1995 and went public in 2005. It has since grown into a multi-channel retailer with a significant presence in North America.
Core Business Areas
- Apparel and Accessories: Zumiez primarily sells a wide range of branded and private-label apparel, footwear, and accessories. This includes t-shirts, hoodies, pants, shorts, swimwear, jackets, hats, bags, and sunglasses, catering to a youth-oriented market.
- Hard Goods: While apparel is the dominant category, Zumiez also offers a selection of hard goods such as skateboards, snowboards, and related accessories, reflecting its roots in action sports culture.
Leadership and Structure
Zumiez Inc. is led by a management team with individuals overseeing merchandising, operations, marketing, and finance. The company operates a retail store network across the United States and Canada, supported by e-commerce platforms.
Top Products and Market Share
Key Offerings
- T-shirts and Hoodies: Core apparel items that are central to the brand's offering and represent a significant portion of sales. Competitors include PacSun, Tillys, and various brand-specific online stores (e.g., Nike, Adidas).
- Skate Shoes: A popular footwear category that aligns with the action sports lifestyle. Competitors include Vans, Nike SB, Adidas Skateboarding, and other athletic footwear brands.
- Skateboards and Accessories: Essential items for the core skate demographic. Competitors include specialty skate shops and online retailers.
Market Dynamics
Industry Overview
Zumiez operates in the highly competitive retail sector, specifically targeting the youth apparel and accessories market with a focus on action sports lifestyle. The industry is characterized by evolving fashion trends, strong competition from both brick-and-mortar and online retailers, and a dependence on brand popularity and authenticity.
Positioning
Zumiez positions itself as a destination for authentic skate, snowboard, and surf culture apparel and accessories. Its competitive advantages lie in its curated selection of brands, its connection with the youth demographic, and its multi-channel retail presence.
Total Addressable Market (TAM)
The TAM for the global youth apparel and footwear market is substantial, estimated to be in the hundreds of billions of dollars. Zumiez Inc. occupies a niche within this larger market, focusing on a specific subculture and demographic, and therefore addresses a portion of this TAM through its specialized offerings and brand focus.
Upturn SWOT Analysis
Strengths
- Strong brand recognition within the target demographic.
- Curated selection of popular and relevant brands.
- Established multi-channel retail presence (stores and e-commerce).
- Loyal customer base and community engagement.
Weaknesses
- Reliance on fashion trends and discretionary spending.
- Intense competition from larger retailers and direct-to-consumer brands.
- Potential vulnerability to shifts in youth culture and preferences.
- Limited product diversification beyond its core niche.
Opportunities
- Expansion of private-label offerings.
- Growth in e-commerce and digital marketing.
- Partnerships with emerging influencers and athletes.
- International market expansion.
- Leveraging data analytics for personalized marketing and inventory management.
Threats
- Economic downturns impacting discretionary spending.
- Increased competition from online pure-plays and fast-fashion retailers.
- Changing consumer preferences and the decline of specific subcultures.
- Supply chain disruptions and rising costs.
- Negative publicity or brand perception issues.
Competitors and Market Share
Key Competitors
- PacSun (California Wholesale Supply, Inc.)
- Tillys (TLYS)
- Boardriders, Inc. (comprising Quiksilver, Roxy, DC Shoes, etc. - privately held)
- Urban Outfitters (URBN)
- Zumiez Inc. (ZUMZ)
Competitive Landscape
Zumiez competes in a crowded market. Its advantages include a strong brand identity within its niche and a loyal customer base. However, it faces challenges from larger, more diversified retailers and direct-to-consumer brands that can offer competitive pricing and wider selections. The ability to adapt to rapidly changing youth trends is crucial.
Growth Trajectory and Initiatives
Historical Growth: Zumiez experienced significant growth in its early years and through the 2000s, driven by store expansion and brand building. More recently, growth has been more moderate, with a focus on optimizing store performance and e-commerce.
Future Projections: Analyst projections for future growth depend on various factors, including market trends, competitive landscape, and Zumiez's strategic execution. Projections typically consider same-store sales growth, e-commerce performance, and overall economic outlook.
Recent Initiatives: Recent initiatives likely focus on enhancing the digital customer experience, optimizing store portfolios, strengthening brand partnerships, and exploring new product categories or market segments.
Summary
Zumiez Inc. is a niche retailer focused on youth lifestyle apparel and accessories, with a strong brand identity in skate, snowboard, and surf culture. Its established store footprint and e-commerce presence are key strengths, but it faces intense competition and the inherent volatility of fashion trends. The company needs to vigilantly adapt to evolving consumer preferences and leverage digital channels effectively to maintain its position and drive future growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Zumiez Inc. Investor Relations
- Financial news outlets (e.g., Yahoo Finance, Bloomberg)
- Industry analysis reports
Disclaimers:
This analysis is based on publicly available information and should not be considered investment advice. Financial data and market share estimations are approximate and subject to change. Users should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Zumiez Inc
Exchange NASDAQ | Headquaters Lynnwood, WA, United States | ||
IPO Launch date 2005-05-06 | CEO & Director Mr. Richard M. Brooks Jr. | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 2400 | Website https://www.zumiez.com |
Full time employees 2400 | Website https://www.zumiez.com | ||
Zumiez Inc. operates as a specialty retailer of apparel, footwear, accessories, and hardgoods for young men and women in the United States, Australia, Canada, Europe, and internationally. The company offers hardgoods, including skateboards, snowboards, bindings, components, and other equipment. It operates stores under the names of Zumiez, Blue Tomato, and Fast Times through zumiez.com, zumiez.ca, blue-tomato.com, and fasttimes.com.au e-commerce websites. Zumiez Inc. was founded in 1978 and is headquartered in Lynnwood, Washington.
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