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Upturn AI SWOT - About
ZUMZ 
Zumiez Inc (ZUMZ)
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Upturn Advisory Summary
10/14/2025: ZUMZ (2-star) is a SELL. SELL since 3 days. Simulated Profits (36.76%). Updated daily EoD!
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $18
1 Year Target Price $18
| 0 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 104.18% | Avg. Invested days 59 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 10/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 358.68M USD | Price to earnings Ratio - | 1Y Target Price 18 |
Price to earnings Ratio - | 1Y Target Price 18 | ||
Volume (30-day avg) 3 | Beta 1.04 | 52 Weeks Range 11.31 - 24.37 | Updated Date 10/15/2025 |
52 Weeks Range 11.31 - 24.37 | Updated Date 10/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.06 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.07% | Operating Margin (TTM) 14.92% |
Management Effectiveness
Return on Assets (TTM) 0.76% | Return on Equity (TTM) 0.19% |
Valuation
Trailing PE - | Forward PE 20.33 | Enterprise Value 447283538 | Price to Sales(TTM) 0.4 |
Enterprise Value 447283538 | Price to Sales(TTM) 0.4 | ||
Enterprise Value to Revenue 0.5 | Enterprise Value to EBITDA 18.22 | Shares Outstanding 17153529 | Shares Floating 15764305 |
Shares Outstanding 17153529 | Shares Floating 15764305 | ||
Percent Insiders 23.5 | Percent Institutions 83.47 |
Upturn AI SWOT
Zumiez Inc
Company Overview
History and Background
Zumiez Inc. was founded in 1978 by Tom Campion and Gary Haakenson in Seattle, Washington. Originally named 'Above the Belt', it rebranded to Zumiez in 1980. The company grew steadily, focusing on action sports apparel, footwear, and accessories, targeting teens and young adults. Zumiez went public in 2005.
Core Business Areas
- Retail Apparel and Accessories: Zumiez operates retail stores and e-commerce platforms selling apparel, footwear, accessories, and hard goods for action sports and youth culture.
- E-Commerce: Online sales through Zumiez.com and other affiliated websites.
Leadership and Structure
The current CEO is Richard Brooks. The company has a standard corporate structure with departments for merchandising, marketing, operations, finance, and e-commerce. The board of directors oversees strategic direction.
Top Products and Market Share
Key Offerings
- Apparel (Skate & Streetwear): Zumiez offers a wide range of branded and private label apparel, including t-shirts, hoodies, jeans, and jackets. Market share is fragmented, but Zumiez holds a significant share within its niche. Competitors include PacSun, Tillys, and specialty boutiques. Market share data on apparel is challenging to find given breadth of the industry.
- Footwear: Skate shoes, sneakers, and casual footwear are a key category. Vans, Adidas, and Nike are major brands sold. Competition includes Foot Locker, JD Sports, and direct-to-consumer brands. No market share information available
- Accessories: Includes hats, backpacks, jewelry, and other accessories. These products cater to the youth demographic and contribute to overall sales. No market share information available
- Hard Goods (Skateboards & Snowboards): Zumiez sells skateboards, snowboards, and related equipment. Competition exists with specialty skate shops and online retailers. No market share information available
Market Dynamics
Industry Overview
The action sports apparel and accessories market is driven by trends in skateboarding, snowboarding, and youth culture. The industry is competitive, with a mix of established brands, specialty retailers, and online players. E-commerce continues to grow in importance.
Positioning
Zumiez positions itself as a leading retailer for action sports and youth-oriented fashion. Its competitive advantages include a strong brand identity, targeted marketing, and a wide assortment of merchandise.
Total Addressable Market (TAM)
The global apparel market is estimated at over $1.5 trillion. Zumiez targets a niche within this market, specifically action sports and youth-oriented fashion. While exact TAM figures for this niche are difficult to obtain, it represents a substantial opportunity. Zumiez is well-positioned to capture a significant portion of this market through its targeted approach.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among target demographic
- Extensive store network
- E-commerce presence
- Strong vendor relationships
- Loyalty program
Weaknesses
- Dependence on fashion trends
- Vulnerability to economic downturns
- High reliance on mall traffic
- Limited international presence
Opportunities
- Expansion into new markets (international and domestic)
- Growth of e-commerce channel
- Increased focus on private label brands
- Partnerships with influencers and athletes
- Expansion of product categories
Threats
- Increased competition from online retailers
- Changing fashion trends
- Economic recession
- Supply chain disruptions
- Shifting consumer preferences
Competitors and Market Share
Key Competitors
- PacSun (PSUN)
- Tillys (TLYS)
- Boot Barn (BOOT)
Competitive Landscape
Zumiez competes with a range of retailers, including department stores, specialty stores, and online retailers. Zumiez's strengths include its brand identity, store network, and targeted marketing. Weaknesses include its dependence on mall traffic and vulnerability to economic downturns.
Growth Trajectory and Initiatives
Historical Growth: Zumiez has experienced moderate growth over the past decade, driven by store expansion and e-commerce growth. However, growth has been impacted by economic conditions and changing consumer preferences.
Future Projections: Future growth projections depend on various factors, including economic conditions, industry trends, and the company's strategic initiatives. Analyst estimates vary.
Recent Initiatives: Recent initiatives may include investments in e-commerce, store remodels, and marketing campaigns. [specific initiatives would be mentioned here]
Summary
Zumiez is a well-established retailer in the action sports and youth fashion market, known for its brand and targeted approach. The company's strengths lie in its brand recognition and store network. However, it faces challenges from online competition and changing consumer trends. Future success depends on adapting to the evolving retail landscape.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, industry reports, market research
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market share data is based on estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Zumiez Inc
Exchange NASDAQ | Headquaters Lynnwood, WA, United States | ||
IPO Launch date 2005-05-06 | CEO & Director Mr. Richard M. Brooks Jr. | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 2400 | Website https://www.zumiez.com |
Full time employees 2400 | Website https://www.zumiez.com | ||
Zumiez Inc. operates as a specialty retailer of apparel, footwear, accessories, and hardgoods for young men and women in the United States, Australia, Canada, Europe, and internationally. The company offers hardgoods, including skateboards, snowboards, bindings, components, and other equipment. It operates stores under the names of Zumiez, Blue Tomato, and Fast Times through zumiez.com, zumiez.ca, blue-tomato.com, and fasttimes.com.au e-commerce websites. Zumiez Inc. was founded in 1978 and is headquartered in Lynnwood, Washington.
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