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Upturn AI SWOT - About
Bakkt Holdings Inc (BKKT)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
06/27/2025: BKKT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Year Target Price $13
Year Target Price $13
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Under performing |
| 0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit -73.67% | Avg. Invested days 22 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 86.06M USD | Price to earnings Ratio - | 1Y Target Price 13 |
Price to earnings Ratio - | 1Y Target Price 13 | ||
Volume (30-day avg) - | Beta 5.22 | 52 Weeks Range 6.81 - 37.21 | Updated Date 06/29/2025 |
52 Weeks Range 6.81 - 37.21 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4.98 |
Earnings Date
Report Date 2025-05-30 | When After Market | Estimate - | Actual 1.1804 |
Profitability
Profit Margin -0.83% | Operating Margin (TTM) -1.7% |
Management Effectiveness
Return on Assets (TTM) -5.47% | Return on Equity (TTM) -62.07% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 85947647 | Price to Sales(TTM) 0.02 |
Enterprise Value 85947647 | Price to Sales(TTM) 0.02 | ||
Enterprise Value to Revenue 0.02 | Enterprise Value to EBITDA 0.79 | Shares Outstanding 6734320 | Shares Floating 6408786 |
Shares Outstanding 6734320 | Shares Floating 6408786 | ||
Percent Insiders 23.59 | Percent Institutions 20.64 |
Analyst Ratings
Rating - | Target Price 13 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Bakkt Holdings Inc
Company Overview
History and Background
Bakkt Holdings, Inc. was founded in 2018 as a subsidiary of Intercontinental Exchange (ICE). It aims to provide institutional and retail access to digital assets, initially focusing on Bitcoin futures. It went public in October 2021 via a SPAC merger with VPC Impact Acquisition Holdings.
Core Business Areas
- Digital Asset Marketplace: Provides a platform for institutional investors to trade Bitcoin futures and options.
- Crypto Solutions Platform: Offers solutions for businesses to integrate crypto into their existing systems, including custody, trading, and payment solutions. Services includes custody of crypto assets for institutions, digital asset trading capabilities, and crypto rewards and loyalty programs.
Leadership and Structure
Gavin Michael is the CEO. The company has a typical corporate structure with departments for technology, finance, marketing, and operations, reporting to the executive team and Board of Directors.
Top Products and Market Share
Key Offerings
- Bakkt Crypto Solutions: Offers a comprehensive platform for businesses to engage with cryptocurrency, including custody, trading, and reward programs. While specific market share data is difficult to obtain, Bakkt competes with Coinbase, BitGo, and Gemini in the custody and trading space. They earn revenue from transaction fees and custody fees.
- Bitcoin Futures Contracts: Offers physically-settled Bitcoin futures contracts for institutional investors. While Bakkt pioneered physically-settled Bitcoin futures, competitors like CME Group also offer Bitcoin futures contracts. Market share data fluctuates, but CME Group generally holds a larger share of the institutional futures market.
Market Dynamics
Industry Overview
The cryptocurrency industry is characterized by volatility, regulatory uncertainty, and rapid technological advancements. There's growing institutional interest in digital assets, alongside increasing adoption by retail investors.
Positioning
Bakkt aims to bridge the gap between traditional finance and the crypto world by offering regulated and secure access to digital assets. Its competitive advantage lies in its enterprise solutions and ICE's backing.
Total Addressable Market (TAM)
The TAM for digital asset solutions is estimated to be in the trillions of dollars globally. Bakkt is positioned to capture a share of this market through its B2B solutions and partnerships, focusing on enterprise adoption. Their ability to innovate and adapt to the changing crypto regulations is key to this.
Upturn SWOT Analysis
Strengths
- Strong parent company (ICE)
- Secure and regulated platform
- Focus on institutional clients
- End-to-end crypto solutions
Weaknesses
- Limited market share compared to competitors
- High operating costs
- Dependence on regulatory approvals
- Volatility of crypto markets
Opportunities
- Growing institutional adoption of crypto
- Expansion of crypto use cases (e.g., payments)
- Partnerships with major retailers and financial institutions
- Development of new crypto-related products and services
Threats
- Intense competition from established crypto exchanges
- Regulatory uncertainty and potential restrictions
- Cybersecurity risks and hacks
- Economic downturn impacting crypto demand
Competitors and Market Share
Key Competitors
- COIN
- SQ
- PYPL
- CME
Competitive Landscape
Bakkt faces significant competition from established crypto exchanges and payment processors. Its advantages include its focus on institutional clients and its backing by ICE, while disadvantages include its smaller market share and limited brand recognition.
Major Acquisitions
Apex Crypto
- Year: 2023
- Acquisition Price (USD millions): 200
- Strategic Rationale: Expanded Bakkt's crypto trading and custody capabilities for institutional clients. Aims to increase the scale and offerings, adding brokerage as a service capabilities. Apex Crypto has a strong client base with established revenue streams.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by increasing interest in crypto assets and the adoption of Bakkt's enterprise solutions.
Future Projections: Future growth depends on Bakkt's ability to expand its product offerings, secure partnerships, and navigate the regulatory landscape.
Recent Initiatives: Recent initiatives include expanding its crypto rewards program and partnerships with merchants to enable crypto payments.
Summary
Bakkt is a company with potential due to its ICE backing and focus on regulated crypto solutions for institutions. However, it faces stiff competition, and its financial performance is vulnerable to market volatility and regulatory changes. Recent acquisitions like Apex Crypto are strategic moves to expand its offerings, but execution will be critical for long-term success. The company needs to increase its market share and demonstrate sustainable growth to justify its valuation and capture the large TAM.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Third-party market research reports
- Financial news articles
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance are subject to change. All market share values are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bakkt Holdings Inc
Exchange NYSE | Headquaters Alpharetta, GA, United States | ||
IPO Launch date 2020-11-19 | President, Co-CEO & Director Mr. Andrew A. Main | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 559 | Website https://www.bakkt.com |
Full time employees 559 | Website https://www.bakkt.com | ||
Bakkt Holdings, Inc. offers software as a service and application programming interface solutions for crypto trading capabilities and loyalty for clients and customers. The company operates Bakkt Crypto, a trading platform to purchase, sell, store, deposit, and withdraw approved crypto assets, as well as transfer supported crypto assets between a custodial wallet maintained by Bakkt Crypto and external wallets; and BakktX, an order matching technology for smart order routing for trade matching. Its platform also offers a range of loyalty solutions, including redemption solutions for various rewards categories comprising travel, gift cards, and merchandise; travel solutions that offer a retail e-commerce booking platform, as well as live agent booking and servicing; and unified shopping experience. The company's client includes financial institutions, fintechs, broker-dealers, neobanks, registered investment advisers, funds, merchants, and other businesses. It markets its products and services using various business-to-business channels, such as direct marketing, including email marketing and targeted digital advertisements; indirect marketing; and its website, blog, and social media platforms. The company offers crypto services in the United States, Latin America, Europe, and Asia. Bakkt Holdings, Inc. was founded in 2018 and is headquartered in Alpharetta, Georgia.
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