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Upturn AI SWOT - About
Bakkt Holdings Inc (BKKT)
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Upturn Advisory Summary
09/18/2025: BKKT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -64.62% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/18/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 86.06M USD | Price to earnings Ratio - | 1Y Target Price 13 |
Price to earnings Ratio - | 1Y Target Price 13 | ||
Volume (30-day avg) - | Beta 5.22 | 52 Weeks Range 6.81 - 37.21 | Updated Date 06/29/2025 |
52 Weeks Range 6.81 - 37.21 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4.98 |
Earnings Date
Report Date 2025-05-30 | When After Market | Estimate - | Actual 1.1804 |
Profitability
Profit Margin -0.83% | Operating Margin (TTM) -1.7% |
Management Effectiveness
Return on Assets (TTM) -5.47% | Return on Equity (TTM) -62.07% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 85947647 | Price to Sales(TTM) 0.02 |
Enterprise Value 85947647 | Price to Sales(TTM) 0.02 | ||
Enterprise Value to Revenue 0.02 | Enterprise Value to EBITDA 0.79 | Shares Outstanding 6734320 | Shares Floating 6408786 |
Shares Outstanding 6734320 | Shares Floating 6408786 | ||
Percent Insiders 23.59 | Percent Institutions 20.64 |
Upturn AI SWOT
Bakkt Holdings Inc
Company Overview
History and Background
Bakkt Holdings, Inc. was founded in 2018 by Intercontinental Exchange (ICE), the parent company of the New York Stock Exchange. It initially focused on providing institutional-grade custody and trading of Bitcoin futures. Bakkt went public in October 2021 through a merger with VPC Impact Acquisition Holdings.
Core Business Areas
- Crypto Solutions: Provides custody and trading solutions for digital assets to institutional clients.
- Loyalty and Rewards: Offers loyalty and rewards programs enabling consumers to earn and redeem rewards in various forms, including cryptocurrency.
- Payment Solutions: Provides end-to-end payment solutions by supporting instant payment options, personalized payment experiences, and increased speed to market.
Leadership and Structure
Gavin Michael is the CEO of Bakkt Holdings, Inc. The company has a board of directors comprising individuals with experience in finance, technology, and regulatory affairs. The organizational structure includes departments for engineering, product management, sales, marketing, finance, and legal.
Top Products and Market Share
Key Offerings
- Bakkt Crypto Solutions: Provides secure custody solutions for institutional clients, as well as execution services. Market share data is not readily available as it competes with other digital asset custodians and exchanges. Competitors include Coinbase (COIN), Gemini, BitGo, and Anchorage Digital.
- Bakkt Loyalty and Rewards: Enables businesses to offer and manage loyalty programs with cryptocurrency integration. Market share data for individual platforms is not readily available. Competitors in this segment include traditional loyalty program providers and other crypto-integrated solutions.
Market Dynamics
Industry Overview
The digital asset industry is characterized by high volatility, increasing institutional adoption, evolving regulations, and growing mainstream awareness. There is increasing demand for secure custody, seamless trading, and innovative applications of digital assets.
Positioning
Bakkt is positioning itself as a bridge between traditional finance and the digital asset space, focusing on institutional clients and consumer applications. The company aims to differentiate itself through secure infrastructure, regulatory compliance, and comprehensive solutions.
Total Addressable Market (TAM)
The TAM for digital asset solutions and loyalty programs is estimated to be in the hundreds of billions of dollars. Bakkt's positioning gives it the opportunity to capture a part of the institutional crypto custody and consumer loyalty markets, but faces stiff competition.
Upturn SWOT Analysis
Strengths
- ICE backing provides credibility and resources
- Secure custody solutions
- Strong institutional focus
- Loyalty and rewards platform
Weaknesses
- Relatively small market share compared to established exchanges
- Dependence on volatile cryptocurrency markets
- History of net losses, and negative cashflows
- Execution risk in scaling up loyalty programs
Opportunities
- Growing institutional adoption of digital assets
- Expanding loyalty program partnerships
- Developing new crypto-based financial products
- Regulatory clarity favoring established players
Threats
- Increased competition from established crypto exchanges
- Regulatory uncertainty and potential bans on cryptocurrencies
- Security breaches and cyberattacks
- Price volatility of cryptocurrencies
Competitors and Market Share
Key Competitors
- COIN
- SQ
- PYPL
- MSTR
Competitive Landscape
Bakkt faces intense competition in the digital asset space from established exchanges, payment companies, and technology providers. Its strengths lie in its ICE backing and institutional focus, while its weaknesses include a relatively small market share and reliance on volatile crypto markets.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is limited due to the company's relatively recent IPO. Growth data can be obtained from historical financial statements.
Future Projections: Future projections will require financial data from analyst reports. These projections are subject to change. Be sure to obtain projections from reputable sources.
Recent Initiatives: Bakkt is focused on expanding its partnerships for loyalty programs, enhancing its digital asset custody solutions, and exploring new crypto-based financial products.
Summary
Bakkt is a relatively young company aiming to bridge the gap between traditional finance and digital assets. While it benefits from ICE's backing and secure custody solutions, it faces intense competition and dependence on the volatile cryptocurrency market. Expanding its loyalty program partnerships and navigating regulatory hurdles will be crucial for its future success. The company needs to find innovative revenue streams to offset ongoing losses.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Analyst Reports
- Industry News
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is based on estimates and may vary. Financial data is subject to change. Please consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bakkt Holdings Inc
Exchange NYSE | Headquaters Alpharetta, GA, United States | ||
IPO Launch date 2020-11-19 | President, Co-CEO & Director Mr. Andrew A. Main | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 559 | Website https://www.bakkt.com |
Full time employees 559 | Website https://www.bakkt.com | ||
Bakkt Holdings, Inc. offers software as a service and application programming interface solutions for crypto trading capabilities and loyalty for clients and customers. The company operates Bakkt Crypto, a trading platform to purchase, sell, store, deposit, and withdraw approved crypto assets, as well as transfer supported crypto assets between a custodial wallet maintained by Bakkt Crypto and external wallets; and BakktX, an order matching technology for smart order routing for trade matching. Its platform also offers a range of loyalty solutions, including redemption solutions for various rewards categories comprising travel, gift cards, and merchandise; travel solutions that offer a retail e-commerce booking platform, as well as live agent booking and servicing; and unified shopping experience. The company's client includes financial institutions, fintechs, broker-dealers, neobanks, registered investment advisers, funds, merchants, and other businesses. It markets its products and services using various business-to-business channels, such as direct marketing, including email marketing and targeted digital advertisements; indirect marketing; and its website, blog, and social media platforms. The company offers crypto services in the United States, Latin America, Europe, and Asia. Bakkt Holdings, Inc. was founded in 2018 and is headquartered in Alpharetta, Georgia.
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