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Upturn AI SWOT - About
Bakkt Holdings Inc (BKKT)
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Upturn Advisory Summary
08/14/2025: BKKT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -64.62% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 86.06M USD | Price to earnings Ratio - | 1Y Target Price 13 |
Price to earnings Ratio - | 1Y Target Price 13 | ||
Volume (30-day avg) - | Beta 5.22 | 52 Weeks Range 6.81 - 37.21 | Updated Date 06/29/2025 |
52 Weeks Range 6.81 - 37.21 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4.98 |
Earnings Date
Report Date 2025-05-30 | When After Market | Estimate - | Actual 1.1804 |
Profitability
Profit Margin -0.83% | Operating Margin (TTM) -1.7% |
Management Effectiveness
Return on Assets (TTM) -5.47% | Return on Equity (TTM) -62.07% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 85947647 | Price to Sales(TTM) 0.02 |
Enterprise Value 85947647 | Price to Sales(TTM) 0.02 | ||
Enterprise Value to Revenue 0.02 | Enterprise Value to EBITDA 0.79 | Shares Outstanding 6734320 | Shares Floating 6408786 |
Shares Outstanding 6734320 | Shares Floating 6408786 | ||
Percent Insiders 23.59 | Percent Institutions 20.64 |
Upturn AI SWOT
Bakkt Holdings Inc
Company Overview
History and Background
Bakkt Holdings, Inc. was founded in 2018 by Intercontinental Exchange (ICE). It aims to provide institutional and retail access to digital assets, initially focusing on Bitcoin futures. It went public in October 2021 via a merger with VPC Impact Acquisition Holdings.
Core Business Areas
- B2B Cryptocurrency and Loyalty Solutions: Provides solutions for businesses to offer crypto services to their customers and manage loyalty programs leveraging digital assets.
- Institutional Trading: Offers a platform for institutional investors to trade and store digital assets.
Leadership and Structure
Gavin Michael is the CEO. The company operates with a standard corporate structure, with departments focused on technology, product development, sales, marketing, and operations.
Top Products and Market Share
Key Offerings
- Bakkt Crypto Connect: Enables businesses to offer cryptocurrency buying, selling, and holding services to their customers. Market share data is not publicly available. Competitors include Paxos, Coinbase, and Circle.
- Bakkt Loyalty Solutions: Provides a platform for managing and redeeming loyalty points for various rewards, including crypto. Market share data is not publicly available. Competitors include traditional loyalty program providers like Points.com and proprietary solutions developed by large retailers.
Market Dynamics
Industry Overview
The cryptocurrency and digital asset market is rapidly evolving, characterized by increasing adoption, regulatory uncertainty, and intense competition. The loyalty solutions market is mature but experiencing disruption from blockchain-based solutions.
Positioning
Bakkt aims to bridge the gap between traditional finance and the digital asset world, focusing on institutional investors and enterprise clients. Its competitive advantage lies in its regulatory compliance and experience with traditional exchange infrastructure.
Total Addressable Market (TAM)
The total addressable market for cryptocurrency and loyalty solutions is estimated to be in the hundreds of billions of dollars. Bakkt is positioned to capture a portion of this market by providing secure, compliant, and user-friendly solutions.
Upturn SWOT Analysis
Strengths
- Strong backing from Intercontinental Exchange (ICE)
- Regulatory compliant platform
- Focus on institutional investors and enterprise clients
- Experience in traditional exchange infrastructure
Weaknesses
- Relatively small market share compared to established crypto exchanges
- Dependent on regulatory clarity and acceptance of digital assets
- History of losses and cash burn
- Limited brand recognition compared to competitors
Opportunities
- Growing institutional adoption of cryptocurrencies
- Expansion of digital asset use cases, including DeFi and NFTs
- Partnerships with major financial institutions and retailers
- Increasing demand for secure and compliant digital asset solutions
Threats
- Increased competition from established crypto exchanges and fintech companies
- Regulatory uncertainty and potential for stricter regulations
- Volatility in the cryptocurrency market
- Cybersecurity risks and potential for hacks
Competitors and Market Share
Key Competitors
- COIN
- PYPL
- SQ
Competitive Landscape
Bakkt lags significantly behind established crypto exchanges and payment processors like Coinbase and PayPal. Its advantages include its regulatory compliance and focus on institutional investors, but it needs to scale its operations and gain market share to compete effectively.
Growth Trajectory and Initiatives
Historical Growth: Bakkt has demonstrated revenue growth, but it remains in the early stages of its growth trajectory.
Future Projections: Analysts predict continued revenue growth, driven by increasing adoption of digital assets and Bakkt's expansion into new markets.
Recent Initiatives: Recent initiatives include partnerships with banks and retailers to integrate crypto into their offerings.
Summary
Bakkt is a player in the digital asset space with strong backing but a long road to profitability. While the company has seen revenue growth and is implementing strategic partnerships, it faces substantial competition and regulatory hurdles. Its cash burn rate is a concern. Further growth depends on continued adoption of digital assets.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC filings
- Company presentations
- Analyst reports
- Financial news sources
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor. Market share data is estimated and may vary based on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bakkt Holdings Inc
Exchange NYSE | Headquaters Alpharetta, GA, United States | ||
IPO Launch date 2020-11-19 | President, Co-CEO & Director Mr. Andrew A. Main | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 559 | Website https://www.bakkt.com |
Full time employees 559 | Website https://www.bakkt.com | ||
Bakkt Holdings, Inc. offers software as a service and application programming interface solutions for crypto trading capabilities and loyalty for clients and customers. The company operates Bakkt Crypto, a trading platform to purchase, sell, store, deposit, and withdraw approved crypto assets, as well as transfer supported crypto assets between a custodial wallet maintained by Bakkt Crypto and external wallets; and BakktX, an order matching technology for smart order routing for trade matching. Its platform also offers a range of loyalty solutions, including redemption solutions for various rewards categories comprising travel, gift cards, and merchandise; travel solutions that offer a retail e-commerce booking platform, as well as live agent booking and servicing; and unified shopping experience. The company's client includes financial institutions, fintechs, broker-dealers, neobanks, registered investment advisers, funds, merchants, and other businesses. It markets its products and services using various business-to-business channels, such as direct marketing, including email marketing and targeted digital advertisements; indirect marketing; and its website, blog, and social media platforms. The company offers crypto services in the United States, Latin America, Europe, and Asia. Bakkt Holdings, Inc. was founded in 2018 and is headquartered in Alpharetta, Georgia.
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