
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT
- About


Backblaze Inc (BLZE)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/28/2025: BLZE (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $11.3
1 Year Target Price $11.3
5 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -22.64% | Avg. Invested days 22 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 474.29M USD | Price to earnings Ratio - | 1Y Target Price 11.3 |
Price to earnings Ratio - | 1Y Target Price 11.3 | ||
Volume (30-day avg) 6 | Beta 1.13 | 52 Weeks Range 3.94 - 8.65 | Updated Date 08/29/2025 |
52 Weeks Range 3.94 - 8.65 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.89 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate -0.05 | Actual 0.01 |
Profitability
Profit Margin -31.72% | Operating Margin (TTM) -18.51% |
Management Effectiveness
Return on Assets (TTM) -14.64% | Return on Equity (TTM) -69.83% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 485343116 | Price to Sales(TTM) 3.45 |
Enterprise Value 485343116 | Price to Sales(TTM) 3.45 | ||
Enterprise Value to Revenue 3.54 | Enterprise Value to EBITDA -5.87 | Shares Outstanding 56462800 | Shares Floating 51195215 |
Shares Outstanding 56462800 | Shares Floating 51195215 | ||
Percent Insiders 17.53 | Percent Institutions 47.25 |
Upturn AI SWOT
Backblaze Inc

Company Overview
History and Background
Backblaze, Inc. was founded in 2007. It began by focusing on online backup services for personal computers and has since expanded to offer a wider range of cloud storage solutions. Backblaze went public in November 2021.
Core Business Areas
- B2 Cloud Storage: Provides scalable and affordable object storage for various uses, including backing up data, hosting content, and storing application data.
- Computer Backup: Offers automatic, unlimited cloud backup for computers, helping users protect their personal and professional data.
- Server Backup: Cloud-based backup for small businesses. Backup critical servers and workstations to Backblaze B2 Cloud Storage.
Leadership and Structure
The company is led by CEO Gleb Budman. The organizational structure is typical of a technology company, with departments focusing on engineering, sales, marketing, and operations.
Top Products and Market Share
Key Offerings
- B2 Cloud Storage: Object storage service designed to be compatible with Amazon S3, but offers much lower pricing. Market share is relatively small compared to AWS, Azure, and Google Cloud. Main competitors are Amazon Web Services (AMZN), Microsoft Azure (MSFT), and Google Cloud Platform (GOOGL).
- Computer Backup: Unlimited cloud backup for desktops and laptops. It has attracted a loyal customer base due to its ease of use and unlimited storage offerings. Main competitors are Carbonite (OPEN) and iDrive.
Market Dynamics
Industry Overview
The cloud storage market is experiencing significant growth, driven by the increasing volume of data and the need for accessible, scalable, and cost-effective storage solutions.
Positioning
Backblaze is positioned as a value leader in the cloud storage market, focusing on providing simple, affordable, and reliable services, particularly for individuals and small businesses.
Total Addressable Market (TAM)
The global cloud storage market is estimated to reach hundreds of billions of dollars. Backblaze is positioned to capture a segment of this market by targeting users seeking affordable solutions.
Upturn SWOT Analysis
Strengths
- Affordable pricing
- Simple and easy-to-use interface
- Strong brand reputation for reliability
- Unlimited storage options
Weaknesses
- Smaller market share compared to major cloud providers
- Limited range of services compared to larger competitors
- Reliance on data centers of third party vendors which can be a single point of failure
Opportunities
- Growing demand for cloud storage solutions
- Expansion into new markets and industries
- Development of new products and services
- Partnerships and integrations with other technology companies
Threats
- Intense competition from larger cloud providers
- Price wars
- Data security breaches
- Changing regulatory landscape
Competitors and Market Share
Key Competitors
- AMZN
- MSFT
- GOOGL
- OPEN
Competitive Landscape
Backblaze competes with larger cloud providers by offering lower prices and a focus on simplicity. Its smaller size can be a disadvantage in terms of resources and brand recognition.
Growth Trajectory and Initiatives
Historical Growth: Backblaze has shown consistent revenue growth, driven by increased adoption of its cloud storage services.
Future Projections: Future growth projections involve continued expansion in cloud storage and backup services.
Recent Initiatives: Recent initiatives include product improvements, expanded marketing efforts, and new partnerships.
Summary
Backblaze offers competitive pricing in the cloud storage sector and is known for its reliability, but it faces significant competition from much larger, established players. While its simple, easy-to-use interface and affordable pricing are strengths, its limited range of services and reliance on third-party data centers are key weaknesses. The company must focus on expanding its product offerings and solidifying its market position to capitalize on the growing demand for cloud storage solutions.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Third-Party Market Data
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Backblaze Inc
Exchange NASDAQ | Headquaters San Mateo, CA, United States | ||
IPO Launch date 2021-11-11 | Co-Founder, CEO & Chairman Mr. Gleb Budman | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 346 | Website https://www.backblaze.com |
Full time employees 346 | Website https://www.backblaze.com |
Backblaze, Inc., a storage cloud platform, provides businesses and consumers cloud services to store, use, and protect data in the United States and internationally. The company offers cloud services through a web-scale software infrastructure built on commodity hardware. It also provides Backblaze B2 Cloud Storage, which enables customers to store data, developers to build applications, and partners to expand their use cases. In addition, the company offers cloud storage solutions for a range of cases, such as public, hybrid, and multi-cloud data storage; application development and DevOps; content delivery and edge computing; security and ransomware protection; media management; backup, archive, and tape replacement; and Internet of Things. In addition, it provides Backblaze Computer Backup that automatically backs up data from laptops and desktops for businesses and individuals, which offers a subscription-based software-as-a-service and serves use cases, including computer backup, ransomware protection, theft and loss protection, and remote access. The company serves consumers, organizations, and businesses. The company was incorporated in 2007 and is headquartered in San Mateo, California.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.