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Upturn AI SWOT - About
Backblaze Inc (BLZE)
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Upturn Advisory Summary
07/08/2025: BLZE (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $10.99
1 Year Target Price $10.99
| 5 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -32.13% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/08/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 307.82M USD | Price to earnings Ratio - | 1Y Target Price 10.99 |
Price to earnings Ratio - | 1Y Target Price 10.99 | ||
Volume (30-day avg) 6 | Beta 1.18 | 52 Weeks Range 3.94 - 8.08 | Updated Date 07/8/2025 |
52 Weeks Range 3.94 - 8.08 | Updated Date 07/8/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -35.38% | Operating Margin (TTM) -25.77% |
Management Effectiveness
Return on Assets (TTM) -16.49% | Return on Equity (TTM) -74.75% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 295294440 | Price to Sales(TTM) 2.33 |
Enterprise Value 295294440 | Price to Sales(TTM) 2.33 | ||
Enterprise Value to Revenue 2.23 | Enterprise Value to EBITDA -5.87 | Shares Outstanding 54869600 | Shares Floating 49732812 |
Shares Outstanding 54869600 | Shares Floating 49732812 | ||
Percent Insiders 18.1 | Percent Institutions 44.46 |
Upturn AI SWOT
Backblaze Inc
Company Overview
History and Background
Backblaze, Inc. was founded in 2007. It began as a personal backup solution and has expanded to include cloud storage and compute services. It aims to provide simple, reliable, and affordable cloud services.
Core Business Areas
- Cloud Backup: Provides unlimited online backup for computers and servers. It is the most well known service by Backblaze.
- B2 Cloud Storage: Object storage service competing with AWS S3, Google Cloud Storage, and Azure Blob Storage.
- Backblaze Compute: Compute service that allows to run applications within the Backblaze cloud.
Leadership and Structure
Gleb Budman is the CEO and co-founder. The company has a relatively flat organizational structure, emphasizing collaboration and innovation.
Top Products and Market Share
Key Offerings
- Cloud Backup: Unlimited online backup for desktops and laptops. Competitors include Carbonite (OPEN) and IDrive. No specific market share data is available, but Backblaze is considered a leading provider in the personal backup market. User base exceeds 500,000 active users, including both consumer and business accounts. Revenue for 2023 was reported at approximately $103 million.
- B2 Cloud Storage: Object storage service for developers and businesses. Competitors include Amazon S3 (AMZN), Google Cloud Storage (GOOGL), and Azure Blob Storage (MSFT). Market share is smaller compared to AWS, Google, and Microsoft, focusing on price-sensitive customers. Revenue for 2023 was reported at approximately $52 million.
- Backblaze Compute: Compute service that allows to run applications within the Backblaze cloud. Competitors include Amazon EC2 (AMZN), Google Compute Engine (GOOGL), and Azure Virtual Machines (MSFT). This is a new product and there is no publicly available market share data.
Market Dynamics
Industry Overview
The cloud storage industry is experiencing rapid growth, driven by the increasing need for data backup, disaster recovery, and archiving. The industry is highly competitive with major players offering a wide range of services.
Positioning
Backblaze positions itself as a cost-effective alternative to the major cloud providers, focusing on simplicity, reliability, and affordability. They target individuals and small to medium-sized businesses (SMBs).
Total Addressable Market (TAM)
The total addressable market (TAM) for cloud storage is estimated to be in the hundreds of billions of dollars, growing at a rapid pace. Backblaze is well-positioned to capture a growing share of this market, especially among price-conscious customers.
Upturn SWOT Analysis
Strengths
- Competitive pricing
- Simple and easy-to-use interface
- Strong reputation for reliability
- Focus on a specific niche (price-sensitive)
- Positive Brand Reputation
Weaknesses
- Smaller market share compared to major cloud providers
- Limited range of services compared to AWS, Google, and Microsoft
- Lower brand awareness compared to larger competitors
- Dependence on single data center locations.
Opportunities
- Expanding into new geographic markets
- Developing new services and features
- Partnering with other technology companies
- Capitalizing on the growing demand for cloud storage
- Increase number of Data Centers
- Focus more on Enterprise Customers
Threats
- Intense competition from larger cloud providers
- Price wars in the cloud storage market
- Security breaches and data loss
- Changes in technology and regulations
- Economic downturn impacting IT spending
Competitors and Market Share
Key Competitors
- AMZN
- GOOGL
- MSFT
- OPEN
Competitive Landscape
Backblaze differentiates itself through competitive pricing and ease of use. However, it faces intense competition from larger cloud providers with more comprehensive offerings. Backblaze's price and simplicity are its key advantages, while its smaller scale and limited service range are disadvantages.
Growth Trajectory and Initiatives
Historical Growth: Backblaze has experienced steady revenue growth over the past several years, driven by increasing adoption of its cloud backup and B2 cloud storage services.
Future Projections: Analysts project continued revenue growth for Backblaze, driven by the growing demand for cloud storage and backup. However, profitability remains a key factor to watch.
Recent Initiatives: Recent initiatives include expanding its B2 cloud storage services, developing new features for its cloud backup product, and focusing on strategic partnerships.
Summary
Backblaze is a growing company in the competitive cloud storage market, it's strength lies in its competitive pricing and focus on SMBs. While its revenue is increasing, and the TAM is big, it faces strong competition from industry giants, requiring them to innovate and expand services to maintain and grow market share. The company's ability to achieve consistent profitability will be crucial for long-term success, but needs to be wary of those in the top right of the Gartner Magic Quadrant.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Financial Reports
- Industry Analysis Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and does not constitute investment advice. Market data and financial information are subject to change. Investors should conduct their own research and consult with a financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Backblaze Inc
Exchange NASDAQ | Headquaters San Mateo, CA, United States | ||
IPO Launch date 2021-11-11 | Co-Founder, CEO & Chairman Mr. Gleb Budman | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 346 | Website https://www.backblaze.com |
Full time employees 346 | Website https://www.backblaze.com | ||
Backblaze, Inc., a storage cloud platform, provides businesses and consumers cloud services to store, use, and protect data in the United States and internationally. The company offers cloud services through a web-scale software infrastructure built on commodity hardware. It also provides Backblaze B2 Cloud Storage, which enables customers to store data, developers to build applications, and partners to expand their use cases. In addition, the company offers cloud storage solutions for a range of cases, such as public, hybrid, and multi-cloud data storage; application development and DevOps; content delivery and edge computing; security and ransomware protection; media management; backup, archive, and tape replacement; and Internet of Things. In addition, it provides Backblaze Computer Backup that automatically backs up data from laptops and desktops for businesses and individuals, which offers a subscription-based software-as-a-service and serves use cases, including computer backup, ransomware protection, theft and loss protection, and remote access. The company serves consumers, organizations, and businesses. The company was incorporated in 2007 and is headquartered in San Mateo, California.
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