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Upturn AI SWOT - About
BLZE 
Backblaze Inc (BLZE)
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Upturn Advisory Summary
09/15/2025: BLZE (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $11.3
1 Year Target Price $11.3
| 5 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -9.93% | Avg. Invested days 23 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 533.57M USD | Price to earnings Ratio - | 1Y Target Price 11.3 |
Price to earnings Ratio - | 1Y Target Price 11.3 | ||
Volume (30-day avg) 6 | Beta 1.2 | 52 Weeks Range 3.94 - 9.92 | Updated Date 09/15/2025 |
52 Weeks Range 3.94 - 9.92 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.89 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -31.72% | Operating Margin (TTM) -18.51% |
Management Effectiveness
Return on Assets (TTM) -14.64% | Return on Equity (TTM) -69.83% |
Valuation
Trailing PE - | Forward PE 588.24 | Enterprise Value 544629006 | Price to Sales(TTM) 3.89 |
Enterprise Value 544629006 | Price to Sales(TTM) 3.89 | ||
Enterprise Value to Revenue 3.97 | Enterprise Value to EBITDA -5.87 | Shares Outstanding 56462800 | Shares Floating 51195215 |
Shares Outstanding 56462800 | Shares Floating 51195215 | ||
Percent Insiders 17.53 | Percent Institutions 47.24 |
Upturn AI SWOT
Backblaze Inc
Company Overview
History and Background
Backblaze was founded in 2007 by Gleb Budman, Brian Wilson, Tim Nagle, Casey Jones, and Billy Ng. It started as a solution to the founders' personal data backup needs and has evolved into a leading cloud storage provider.
Core Business Areas
- Cloud Backup: Provides unlimited, automatic computer backup for individuals and businesses.
- B2 Cloud Storage: Offers scalable and affordable object storage for developers and businesses.
- Server Backup: Offers businesses the ability to backup server data to the cloud
- NAS Backup: Enables secure and reliable backup of Network Attached Storage (NAS) devices.
Leadership and Structure
Gleb Budman serves as the CEO. Backblaze has a relatively flat organizational structure focused on engineering and customer support.
Top Products and Market Share
Key Offerings
- Cloud Backup: Provides continuous, automatic online backup for computers. It has gained significant traction in the consumer and small business markets. Competitors include Carbonite, iDrive, and Acronis. Lacks formal market share data.
- Market Competitors: Carbonite,iDrive,Acronis
- B2 Cloud Storage: Offers a cost-effective alternative to AWS S3 and Google Cloud Storage. Competitors include Amazon Web Services (AWS), Google Cloud Platform (GCP), and Microsoft Azure. Lacks formal market share data.
- Market Competitors: Amazon Web Services (AWS),Google Cloud Platform (GCP),Microsoft Azure
- Market Competitors: Amazon Web Services (AWS),Google Cloud Platform (GCP),Microsoft Azure
- Server Backup: Offers businesses the ability to backup server data to the cloud. Lacks formal market share data.
- Market Competitors: Amazon Web Services (AWS),Google Cloud Platform (GCP),Microsoft Azure
- NAS Backup: Enables secure and reliable backup of Network Attached Storage (NAS) devices. Lacks formal market share data.
Market Dynamics
Industry Overview
The cloud storage market is experiencing rapid growth, driven by the increasing volume of data and the need for secure, accessible, and affordable storage solutions.
Positioning
Backblaze positions itself as a simple, reliable, and affordable cloud storage provider, primarily targeting individuals, small businesses, and developers seeking alternatives to larger, more complex solutions.
Total Addressable Market (TAM)
The global cloud storage market is projected to reach hundreds of billions of dollars. Backblaze is positioned to capture a growing share of this market, particularly in the segments that value simplicity and affordability.
Upturn SWOT Analysis
Strengths
- Affordable pricing
- Simple and easy-to-use interface
- Strong reputation for reliability
- Focus on customer service
Weaknesses
- Smaller market share compared to AWS, Google Cloud, and Azure
- Limited feature set compared to larger providers
- Brand recognition is lower compared to competitors
Opportunities
- Expanding cloud storage market
- Growing demand for affordable and simple solutions
- Potential for partnerships with other technology companies
- Geographic expansion
Threats
- Intense competition from larger cloud providers
- Price wars eroding profit margins
- Rapid technological advancements requiring constant innovation
- Data security and privacy concerns
Competitors and Market Share
Key Competitors
- SFTW
- EGHT
- AMZN
- GOOG
Competitive Landscape
Backblaze's advantage lies in its affordability and simplicity. However, it faces strong competition from larger companies with more comprehensive offerings. Backblaze needs to continue to focus on reliability and customer service to differentiate itself.
Growth Trajectory and Initiatives
Historical Growth: Backblaze has experienced steady growth in revenue and user base, driven by its affordable pricing and reliable service.
Future Projections: Analyst estimates would be needed to provide accurate future growth projections.
Recent Initiatives: Recent initiatives include feature updates to B2 Cloud Storage and partnerships to expand reach.
Summary
Backblaze is a strong player in the cloud storage market, offering simple and affordable solutions. It excels in reliability and customer service but faces stiff competition from larger, more established companies. To maintain its growth trajectory, Backblaze should focus on expanding its features and increasing brand awareness while maintaining its price competitiveness.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share data are estimates and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Backblaze Inc
Exchange NASDAQ | Headquaters San Mateo, CA, United States | ||
IPO Launch date 2021-11-11 | Co-Founder, CEO & Chairman Mr. Gleb Budman | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 346 | Website https://www.backblaze.com |
Full time employees 346 | Website https://www.backblaze.com | ||
Backblaze, Inc., a storage cloud platform, provides businesses and consumers cloud services to store, use, and protect data in the United States and internationally. The company offers cloud services through a web-scale software infrastructure built on commodity hardware. It also provides Backblaze B2 Cloud Storage, which enables customers to store data, developers to build applications, and partners to expand their use cases. In addition, the company offers cloud storage solutions for a range of cases, such as public, hybrid, and multi-cloud data storage; application development and DevOps; content delivery and edge computing; security and ransomware protection; media management; backup, archive, and tape replacement; and Internet of Things. In addition, it provides Backblaze Computer Backup that automatically backs up data from laptops and desktops for businesses and individuals, which offers a subscription-based software-as-a-service and serves use cases, including computer backup, ransomware protection, theft and loss protection, and remote access. The company serves consumers, organizations, and businesses. The company was incorporated in 2007 and is headquartered in San Mateo, California.
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