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Upturn AI Summary - About
Brown & Brown Inc(BRO)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for BRO
10/09/2026: BRO (1-star) is currently NOT-A-BUY. Pass it for now.
Brown & Brown is a leading global insurance intermediary that provides risk management and insurance solutions to a diverse client base. The company is well-regarded for its disciplined, decentralized operating model and its long-term success in scaling through targeted, consistent acquisitions. Its primary growth story revolves around continued market share gains in the mid-market and strategic international expansion. Key risks include exposure to insurance rate cycles, potential integration challenges, and intense competition from much larger industry peers. The stock may suit investors seeking a steady, well-managed compounder with a history of dividend growth, though they should monitor insurance pricing trends and M&A integration quality closely.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company has a consistent history of compounding earnings through both organic growth and a proven M&A strategy. |
| Momentum investor | Strong fit while signal remains positive | The stock often trends well during periods of insurance market hardening and positive sentiment toward financial intermediaries. |
| Value investor | Mixed fit | The stock often trades at a premium multiple due to its quality and growth profile, limiting traditional 'bargain' appeal. |
| Dividend investor | Strong fit | The company's long-term commitment to consistent dividend growth makes it a reliable income play for long-term investors. |
| Low-risk investor | Strong fit | The insurance brokerage business model is generally less volatile than the underwriting side of the insurance industry. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock price can fluctuate based on broader insurance sector sentiment and interest rate expectations. |
| Valuation risk | Medium | The company's premium valuation multiple requires sustained growth to justify the current stock price. |
| Competition risk | Medium / high | Intense competition from mega-brokers like Marsh and Aon for large enterprise clients poses a constant threat. |
| Business quality | Strong | The high recurring revenue and capital-light model provide a strong franchise foundation. |
| Dividend income | Low | While the company raises dividends, the current yield is relatively low for pure income seekers. |
| Execution risk | Medium | The heavy reliance on M&A integration success is a critical operational variable. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 30.12% | Avg. Invested days 60 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/09/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 21.04B USD | Price to earnings Ratio 20.09 | 1Y Target Price 74.65 |
Price to earnings Ratio 20.09 | 1Y Target Price 74.65 | ||
Volume (30-day avg) 2.3M shares | Beta 0.59 | 52 Weeks Range 53.69 - 94.77 | Updated Date 10/09/2026 |
52 Weeks Range 53.69 - 94.77 | Updated Date 10/09/2026 | ||
Dividends yield (FY) 1.01% | Basic EPS (TTM) 3.13 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Commissions and Fees | Standard brokerage commissions and flat fees for professional services. | The company earns money primarily by serving as the middleman between clients and insurers. |
| Contingent Commissions | Performance-based bonuses from insurers for profitability or volume. | These are extra bonuses that reward the company for placing high-quality, profitable business. |
| Geography | Predominantly North America with recent expansion into the UK. | Revenue is heavily concentrated in the US economy, meaning US business health is the main driver. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 20.09 | Forward PE 12.59 | Enterprise Value 27.73B | Price to Sales(TTM) 3.16 |
Enterprise Value 27.73B | Price to Sales(TTM) 3.16 | ||
Enterprise Value to Revenue 4.16 | Enterprise Value to EBITDA 11.24 | Shares Outstanding 334.61M | Shares Floating 287.55M |
Shares Outstanding 334.61M | Shares Floating 287.55M | ||
Percent Insiders 13.28 | Percent Institutions 86.3 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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