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Upturn AI Summary - About
Brown & Brown Inc(BRO)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for BRO
10/23/2026: BRO (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Brown & Brown Inc is a leading insurance intermediary known for its decentralized operating model and consistent history of growth through acquisitions. The company benefits from stable, fee-based revenue and a long-standing track record of dividend increases, making it attractive for income-focused investors. Its primary growth strategy remains the integration of smaller agencies, which offers significant scalability but also carries execution risk. Key risks include the cyclical nature of insurance premiums, potential regulatory shifts, and intense competition for both clients and acquisition targets. Investors should monitor the effectiveness of recent international expansions and the impact of digital initiatives on operating margins.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company has a proven track record of consistent revenue and earnings growth via acquisitions and organic performance. |
| Momentum investor | Mixed fit | Momentum is conditional on favorable market cycles for insurance brokers and positive earnings momentum. |
| Value investor | Mixed fit | While high quality, the stock often trades at a premium multiple reflecting its consistent growth. |
| Dividend investor | Strong fit | The company has a long history of increasing its dividend annually for many decades. |
| Low-risk investor | Strong fit | The business model provides recurring revenue and stability even in challenging economic environments. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock can experience volatility tied to broader market trends and insurance industry cycles. |
| Valuation risk | Medium | Investors may overpay if the growth rate of acquisitions slows down. |
| Competition risk (Consolidation competition) | Medium | Intense competition for quality brokerage acquisition targets can drive up purchase prices. |
| Business quality | Strong | The company demonstrates high margins and a proven decentralized operating model. |
| Dividend income | Strong | Long-standing history of consistent annual dividend increases. |
| Execution risk | Medium | Success relies heavily on the ability to integrate diverse acquisitions into the company culture. |
Price Behavior
Flat / Range-Bound
The stock price has been trading within a narrow range with minimal directional movement.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 31.42% | Avg. Invested days 55 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 24.42B USD | Price to earnings Ratio 23.46 | 1Y Target Price 74.67 |
Price to earnings Ratio 23.46 | 1Y Target Price 74.67 | ||
Volume (30-day avg) 2.4M shares | Beta 0.59 | 52 Weeks Range 53.69 - 88.20 | Updated Date 10/23/2026 |
52 Weeks Range 53.69 - 88.20 | Updated Date 10/23/2026 | ||
Dividends yield (FY) 0.87% | Basic EPS (TTM) 3.11 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Retail Brokerage | Commission and fee-based revenue from commercial and individual insurance sales. | The primary engine of the company, generating stable fee income from business clients. |
| Wholesale Brokerage | Specialty insurance products provided to other agencies. | Allows the company to earn revenue from competitors and the broader market. |
| National Programs | Specialized industry programs for niche markets. | High-margin business focusing on specific industry risks. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-26 | When After Market | Estimate 1.08 | Actual - |
Profitability
Profit Margin 18.08% | Operating Margin (TTM) 41.84% |
Management Effectiveness
Return on Assets (TTM) 5.38% | Return on Equity (TTM) 10.02% |
Valuation
Trailing PE 23.46 | Forward PE 13.57 | Enterprise Value 29.35B | Price to Sales(TTM) 3.66 |
Enterprise Value 29.35B | Price to Sales(TTM) 3.66 | ||
Enterprise Value to Revenue 4.41 | Enterprise Value to EBITDA 11.9 | Shares Outstanding 334.61M | Shares Floating 287.56M |
Shares Outstanding 334.61M | Shares Floating 287.56M | ||
Percent Insiders 13.28 | Percent Institutions 86.31 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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