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Upturn AI Summary - About
British American Tobacco p.l.c.(BTI)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for BTI
09/25/2026: BTI (2-star) is currently NOT-A-BUY. Pass it for now.
British American Tobacco is a global consumer goods company that remains a major participant in the tobacco and nicotine industry. The firm is well-regarded for its high operating margins and consistent dividend payouts, which are supported by its established combustible cigarette brands. Its main growth strategy involves a transition toward non-combustible alternatives like Vuse and VELO to mitigate the impact of structural industry decline. Key risks include intense competition, significant regulatory pressures, and the challenge of managing a large debt burden. Consequently, the stock is generally best suited for income-focused investors who can tolerate the sector's long-term regulatory and fundamental uncertainties while collecting dividends.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth potential is limited by the secular decline of the traditional tobacco market despite expansion in new categories. |
| Momentum investor | Weak fit | The stock has historically exhibited low momentum as it navigates structural industry challenges. |
| Value investor | Strong fit | The company typically trades at low valuation multiples, making it attractive for value-oriented investors. |
| Dividend investor | Strong fit | BTI is a staple for income-focused portfolios due to its history of reliable and high-yield dividend payouts. |
| Low-risk investor | Mixed fit | While the business model is resilient, regulatory and litigation risks introduce volatility that may concern low-risk investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock price is susceptible to shifts in regulatory news and broad market sentiment toward consumer goods. |
| Valuation risk | Low | The company currently trades at multiples that suggest much of the negative industry outlook is already priced in. |
| Competition risk (Tobacco/Nicotine) | High | Intense competition from rivals in the smoke-free product space threatens long-term market share. |
| Business quality | Strong | The firm maintains strong brand equity and high cash-generating capabilities despite a shrinking primary market. |
| Dividend income | Strong | The dividend remains a core component of the total return proposition, supported by steady cash flows. |
| Execution risk | Medium | Successfully managing the transition to non-combustible products requires effective and rapid innovation. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit 21.24% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 120.57B USD | Price to earnings Ratio 14.4 | 1Y Target Price 70.43 |
Price to earnings Ratio 14.4 | 1Y Target Price 70.43 | ||
Volume (30-day avg) 5.0M shares | Beta 0.11 | 52 Weeks Range 47.85 - 66.38 | Updated Date 09/25/2026 |
52 Weeks Range 47.85 - 66.38 | Updated Date 09/25/2026 | ||
Dividends yield (FY) 5.98% | Basic EPS (TTM) 3.89 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Combustibles | Cigarettes and traditional tobacco products sold globally. | This is the core cash engine of the business, though it faces long-term structural volume declines. |
| New Categories | Vuse vapor, VELO pouches, and other heated tobacco products. | These products are the primary source of future growth as the company pivots away from cigarettes. |
| Geography | Operations in the US, Europe, Americas, and AMEAP regions. | Global diversification helps mitigate the impact of localized regulatory or economic challenges. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 14.4 | Forward PE 10.74 | Enterprise Value 163.96B | Price to Sales(TTM) 4.68 |
Enterprise Value 163.96B | Price to Sales(TTM) 4.68 | ||
Enterprise Value to Revenue 4.77 | Enterprise Value to EBITDA 10.12 | Shares Outstanding 2.15B | Shares Floating 9.86B |
Shares Outstanding 2.15B | Shares Floating 9.86B | ||
Percent Insiders 0.1 | Percent Institutions 15.69 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
News (Last Updated: 09/25/2026)
About British American Tobacco p.l.c.
Exchange NYSE | Headquarters - | ||
IPO Launch date 1980-04-14 | CEO, Member of Management Board & Executive Director Mr. Tadeu Luiz Marroco | ||
Sector Consumer Defensive | Industry Tobacco | Full time employees 47797 | Website https://www.bat.com |
Full time employees 47797 | Website https://www.bat.com | ||
British American Tobacco p.l.c. provides tobacco and nicotine products to consumers in the United States, Europe, Latin America, Canada, the Asia-Pacific, the Middle East, Central Asia, Caucasus, and Africa. The company offers vapour products; heated products, which consists of a battery-powered device and a plant-based substance consumable that is heated; modern oral products, such as nicotine pouches; combustibles, including cigarette sticks and other tobacco stick products; traditional oral products, such as snus and moist snuff; and fine cut/roll-your-own tobacco products. It sells its products under the Vuse, glo, Velo, Grizzly, Kodiak, Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Newport, Natural American Spirit, and Camel Snus brands, as well as Vogue, Viceroy, Kool, Peter Stuyvesant, Craven A, and State Express 555 brands. The company distributes its products to retail outlets. British American Tobacco p.l.c. was founded in 1902 and is headquartered in London, the United Kingdom.
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