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Upturn AI SWOT - About
British American Tobacco p.l.c. (BTI)

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Upturn Advisory Summary
10/24/2025: BTI (3-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $55.5
1 Year Target Price $55.5
| 1 | Strong Buy |
| 2 | Buy |
| 1 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 11.02% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 113.40B USD | Price to earnings Ratio 27.99 | 1Y Target Price 55.5 |
Price to earnings Ratio 27.99 | 1Y Target Price 55.5 | ||
Volume (30-day avg) 5 | Beta 0.18 | 52 Weeks Range 31.96 - 58.44 | Updated Date 10/24/2025 |
52 Weeks Range 31.96 - 58.44 | Updated Date 10/24/2025 | ||
Dividends yield (FY) 5.95% | Basic EPS (TTM) 1.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-30 | When - | Estimate - | Actual - |
Profitability
Profit Margin 12.06% | Operating Margin (TTM) 42.04% |
Management Effectiveness
Return on Assets (TTM) 5.59% | Return on Equity (TTM) 6.27% |
Valuation
Trailing PE 27.99 | Forward PE 10.79 | Enterprise Value 154209917154 | Price to Sales(TTM) 4.43 |
Enterprise Value 154209917154 | Price to Sales(TTM) 4.43 | ||
Enterprise Value to Revenue 4.47 | Enterprise Value to EBITDA 13.25 | Shares Outstanding 2177786412 | Shares Floating 2113063340 |
Shares Outstanding 2177786412 | Shares Floating 2113063340 | ||
Percent Insiders 0.1 | Percent Institutions 13 |
Upturn AI SWOT
British American Tobacco p.l.c.

Company Overview
History and Background
British American Tobacco (BAT) was formed in 1902 as a joint venture between the UK's Imperial Tobacco Company and the American Tobacco Company. Over time, it expanded globally through acquisitions and organic growth, becoming a leading multinational tobacco and vaping company.
Core Business Areas
- Combustibles: Manufactures and sells traditional cigarettes and other tobacco products.
- New Categories: Focuses on potentially reduced-risk products like vapor products (e-cigarettes), heated tobacco products (HTPs), and modern oral nicotine pouches.
Leadership and Structure
BAT is led by a board of directors and a management team. The organizational structure is typically divisional, based on geographic regions and product categories.
Top Products and Market Share
Key Offerings
- Vuse (Vapor Products): A leading vapor brand. BAT claims that Vuse is the number one global vaping brand by value share. Competitors include Juul, RELX, and Elf Bar.
- glo (Heated Tobacco Products): A heated tobacco product competing with Philip Morris International's IQOS. Has a significant market share in specific regions like Japan and Eastern Europe.
- VELO (Nicotine Pouches): Modern oral nicotine pouches providing nicotine without tobacco leaf. Competitors include Swedish Match (ZYN) and Altria (On!).
- Dunhill (Cigarettes): A premium cigarette brand with global presence. Competitors include Marlboro (Philip Morris), Camel (Japan Tobacco International).
Market Dynamics
Industry Overview
The tobacco industry is facing declining cigarette volumes due to health concerns and regulations. Companies are shifting towards potentially reduced-risk products. The vaping and heated tobacco segments are experiencing rapid growth, but face regulatory uncertainty.
Positioning
BAT is a major player with a global footprint. Its strategy focuses on growing its New Categories business while managing the decline in combustible products. It aims to be a leader in potentially reduced-risk products.
Total Addressable Market (TAM)
The global tobacco and nicotine market is estimated to be worth hundreds of billions of dollars. BAT is positioned to capture a large share of the new categories segment, while maintaining its revenue base from traditional cigarettes.
Upturn SWOT Analysis
Strengths
- Global Brand Portfolio
- Strong Distribution Network
- Leading Position in New Categories
- Significant R&D Investment
Weaknesses
- Dependence on Declining Combustible Market
- Regulatory Risks
- Reputational Challenges
- Exposure to Litigation
Opportunities
- Growth in Emerging Markets
- Innovation in New Categories
- Mergers and Acquisitions
- Strategic Partnerships
Threats
- Increasing Regulations
- Public Health Campaigns
- Illicit Trade
- Competition from New Entrants
Competitors and Market Share
Key Competitors
- PM (Philip Morris International)
- MO (Altria Group)
- JAPAY (Japan Tobacco International)
Competitive Landscape
BAT faces intense competition in both the traditional cigarette market and the emerging potentially reduced-risk products market. BAT needs to innovate faster and adopt new regulatory changes faster.
Major Acquisitions
Reynolds American Inc.
- Year: 2017
- Acquisition Price (USD millions): 49400
- Strategic Rationale: Expanded BAT's presence in the US market and strengthened its portfolio of cigarette and potentially reduced-risk products.
Growth Trajectory and Initiatives
Historical Growth: Historically, BAT's growth has been driven by acquisitions and market expansion. In recent years, growth has slowed due to the decline in cigarette sales.
Future Projections: Analysts expect BAT to focus on growing its New Categories business to offset declines in combustibles. Future growth is dependent on regulatory approvals and consumer acceptance of potentially reduced-risk products.
Recent Initiatives: Recent initiatives include investing in R&D for new vaping and heated tobacco products, expanding distribution networks for these products, and engaging with regulators to advocate for science-based regulations.
Summary
British American Tobacco faces the challenge of a declining traditional cigarette market, but is proactively investing in alternative nicotine products. Its success hinges on navigating regulatory hurdles and gaining consumer acceptance for new categories. The company's financial performance is currently stable, but the future outlook depends on the growth of New Categories. While possessing a strong market presence, regulatory issues and competition are key watchouts.
Peer Comparison
Sources and Disclaimers
Data Sources:
- British American Tobacco p.l.c. Investor Relations
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be based on your own research and due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About British American Tobacco p.l.c.
Exchange NYSE | Headquaters - | ||
IPO Launch date 1980-04-14 | CEO, Member of Management Board & Executive Director Mr. Tadeu Luiz Marroco | ||
Sector Consumer Defensive | Industry Tobacco | Full time employees 48989 | Website https://www.bat.com |
Full time employees 48989 | Website https://www.bat.com | ||
British American Tobacco p.l.c. provides tobacco and nicotine products to consumers in the Americas, Europe, the Asia-Pacific, the Middle East, Africa, and the United States. It offers vapour, heated, and modern oral nicotine products; combustible cigarettes; and traditional oral products, such as snus and moist snuff. The company provides its products under the Vuse, glo, Velo, Grizzly, Kodiak, Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Newport, Natural American Spirit, and Camel brands. The company distributes its products to retail outlets. British American Tobacco p.l.c. was founded in 1902 and is based in London, the United Kingdom.

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