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BTI logo BTI
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British American Tobacco p.l.c. (BTI)

Upturn stock ratingUpturn stock rating
$46.96
Last Close (24-hour delay)
Profit since last BUY24.04%
upturn advisory
Regular Buy
BUY since 105 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/27/2025: BTI (3-star) is a STRONG-BUY. BUY since 105 days. Profits (24.04%). Updated daily EoD!

Upturn Star Rating

ratingratingratingratingrating

Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Number of Analysts

rating

5 Analysts rated it

These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.

Year Target Price $46.4

Year Target Price $46.4

Analyst’s Price TargetsFor last 52 week
$46.4Target price
Low$28.73
Current$46.96
high$48.81

Analysis of Past Performance

Type Stock
Historic Profit -1.96%
Avg. Invested days 36
Today’s Advisory Regular Buy
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/27/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 103.17B USD
Price to earnings Ratio 25.25
1Y Target Price 46.9
Price to earnings Ratio 25.25
1Y Target Price 46.9
Volume (30-day avg) -
Beta 0.15
52 Weeks Range 28.73 - 48.81
Updated Date 06/29/2025
52 Weeks Range 28.73 - 48.81
Updated Date 06/29/2025
Dividends yield (FY) 6.38%
Basic EPS (TTM) 1.86

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 11.86%
Operating Margin (TTM) 40.91%

Management Effectiveness

Return on Assets (TTM) 5.15%
Return on Equity (TTM) 6.18%

Valuation

Trailing PE 25.25
Forward PE 9.88
Enterprise Value 149070787035
Price to Sales(TTM) 3.99
Enterprise Value 149070787035
Price to Sales(TTM) 3.99
Enterprise Value to Revenue 4.2
Enterprise Value to EBITDA 12.9
Shares Outstanding 2188679936
Shares Floating 1859810865
Shares Outstanding 2188679936
Shares Floating 1859810865
Percent Insiders 5.26
Percent Institutions 10.53

Analyst Ratings

Rating 3.4
Target Price 46.4
Buy 2
Strong Buy 1
Buy 2
Strong Buy 1
Hold 1
Sell -
Strong Sell 1
Strong Sell 1

ai summary icon Upturn AI SWOT

British American Tobacco p.l.c.

stock logo

Company Overview

overview logo History and Background

British American Tobacco p.l.c. (BAT) was formed in 1902 as a joint venture between Imperial Tobacco Company of the UK and the American Tobacco Company. It has grown through acquisitions and product development to become one of the world's largest tobacco companies. BAT has evolved to include non-combustible products.

business area logo Core Business Areas

  • Combustible Cigarettes: The core business involves the production and sale of cigarettes under various brands. While facing decline in developed markets, this remains a significant revenue generator.
  • New Category Products: This includes vapor products (e-cigarettes), tobacco heating products (THP), and modern oral nicotine pouches. These are intended to provide alternatives to traditional cigarettes.

leadership logo Leadership and Structure

BAT is led by a board of directors and an executive team. The organizational structure is divided into regions, with each region responsible for sales and marketing within its area. Tadeu Marroco is the Chief Executive.

Top Products and Market Share

overview logo Key Offerings

  • Dunhill: A premium cigarette brand with a global presence. Competitors include Marlboro and Camel. Market share varies by region. It accounts for a significant portion of combustible cigarette revenue.
  • Vuse (Vapor): A leading vapor brand, Vuse competes with JUUL, Logic, and other e-cigarette brands. Vuse holds a leading market share in the US vapor market. Vuse generated significant revenue growth in recent years.
  • glo (THP): A tobacco heating product competing with Philip Morris International's IQOS. Market share is concentrated in specific geographic regions (Japan, Europe). Revenue is growing, but from a smaller base than cigarettes.
  • VELO (Modern Oral): Nicotine pouches that offer an alternative to snus and other oral tobacco products. Competitors include ZYN, on! and White Fox. Its revenue is steadily growing.

Market Dynamics

industry overview logo Industry Overview

The tobacco industry is characterized by declining cigarette consumption in developed markets, driven by health concerns and regulations. The industry is shifting towards reduced-risk products (RRPs), including vapor, heated tobacco, and oral nicotine products.

Positioning

BAT is positioned as a leading global tobacco company with a diversified product portfolio, focusing on transitioning smokers to RRPs. It faces intense competition in both traditional cigarettes and new category products.

Total Addressable Market (TAM)

The total addressable market for nicotine products is estimated to be hundreds of billions of dollars. BAT is positioned to capture a significant share of the reduced-risk product segment of the TAM.

Upturn SWOT Analysis

Strengths

  • Global Brand Portfolio
  • Strong Distribution Network
  • Extensive R&D Capabilities
  • Leading Position in New Category Products
  • Strong Cash Flow Generation

Weaknesses

  • Dependence on Declining Cigarette Market
  • Negative Public Perception
  • Litigation Risks
  • Regulatory Scrutiny
  • High Debt Levels

Opportunities

  • Growth in Emerging Markets
  • Expansion of New Category Products
  • Acquisition Opportunities
  • Development of Innovative Products
  • Leveraging Scientific Expertise

Threats

  • Increasing Regulations
  • Excise Taxes
  • Illicit Trade
  • Changing Consumer Preferences
  • Health Concerns

Competitors and Market Share

competitor logo Key Competitors

  • PM
  • MO
  • IMBBY

Competitive Landscape

BAT faces intense competition from Philip Morris International (PM) in heated tobacco and Altria (MO) and other companies in vapor products. BAT has a strong global presence and a diversified portfolio.

Major Acquisitions

Reynolds American Inc.

  • Year: 2017
  • Acquisition Price (USD millions): 49400
  • Strategic Rationale: Acquisition expanded BAT's presence in the US market and added key cigarette brands to its portfolio.

Growth Trajectory and Initiatives

Historical Growth: BAT's historical growth has been driven by acquisitions and cigarette sales, but is now focused on new categories.

Future Projections: Analysts project revenue growth in new categories to offset declines in cigarettes. Revenue growth projections, EPS growth projections would go here. (Missing Actual Data)

Recent Initiatives: Recent initiatives include investments in R&D for new category products and strategic acquisitions.

Summary

British American Tobacco is navigating a shifting landscape, facing cigarette market decline while investing in alternative nicotine products. Its strengths lie in its global brands and new categories, but regulatory pressure and debt are challenges. Growth depends on the successful transition to these alternatives. They must continue to innovate and adapt to consumer preferences to thrive.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Industry Reports
  • Analyst Estimates

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual due diligence.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About British American Tobacco p.l.c.

Exchange NYSE
Headquaters -
IPO Launch date 1980-04-14
CEO, Member of Management Board & Executive Director Mr. Tadeu Luiz Marroco
Sector Consumer Defensive
Industry Tobacco
Full time employees 48989
Full time employees 48989

British American Tobacco p.l.c. provides tobacco and nicotine products to consumers in the Americas, Europe, the Asia-Pacific, the Middle East, Africa, and the United States. It offers vapour, heated, and modern oral nicotine products; combustible cigarettes; and traditional oral products, such as snus and moist snuff. The company provides its products under the Vuse, glo, Velo, Grizzly, Kodiak, Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Newport, Natural American Spirit, and Camel brands. The company distributes its products to retail outlets. British American Tobacco p.l.c. was founded in 1902 and is based in London, the United Kingdom.