
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT
- About


British American Tobacco p.l.c. (BTI)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/29/2025: BTI (3-star) is a STRONG-BUY. BUY since 149 days. Profits (50.26%). Updated daily EoD!
1 Year Target Price $55.5
1 Year Target Price $55.5
1 | Strong Buy |
2 | Buy |
1 | Hold |
0 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 18.77% | Avg. Invested days 40 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 125.49B USD | Price to earnings Ratio 30.26 | 1Y Target Price 55.5 |
Price to earnings Ratio 30.26 | 1Y Target Price 55.5 | ||
Volume (30-day avg) 5 | Beta 0.15 | 52 Weeks Range 32.36 - 59.29 | Updated Date 08/29/2025 |
52 Weeks Range 32.36 - 59.29 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 5.51% | Basic EPS (TTM) 1.88 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-31 | When - | Estimate 2.24 | Actual 2.15 |
Profitability
Profit Margin 12.06% | Operating Margin (TTM) 42.04% |
Management Effectiveness
Return on Assets (TTM) 5.59% | Return on Equity (TTM) 6.27% |
Valuation
Trailing PE 30.26 | Forward PE 11.89 | Enterprise Value 163164973545 | Price to Sales(TTM) 4.9 |
Enterprise Value 163164973545 | Price to Sales(TTM) 4.9 | ||
Enterprise Value to Revenue 4.72 | Enterprise Value to EBITDA 14 | Shares Outstanding 2183620096 | Shares Floating 1813538460 |
Shares Outstanding 2183620096 | Shares Floating 1813538460 | ||
Percent Insiders 5.28 | Percent Institutions 12.94 |
Upturn AI SWOT
British American Tobacco p.l.c.

Company Overview
History and Background
British American Tobacco (BAT) was formed in 1902 as a joint venture between the UK's Imperial Tobacco Company and the American Tobacco Company. It has grown through acquisitions and expansion into a global tobacco and nicotine products company.
Core Business Areas
- Combustibles: Traditional cigarettes and tobacco heating products (THP). Generate the largest portion of revenue.
- New Categories: Vapor products (e-cigarettes), modern oral nicotine pouches, and traditional oral products (snus). Focus on growing reduced-risk products.
Leadership and Structure
The company operates under a board of directors, with key roles including the CEO and CFO. Its organizational structure is divided by geographic regions and product categories.
Top Products and Market Share
Key Offerings
- Dunhill: Premium cigarette brand; market share varies by region. Competitors include Marlboro (PM), Camel (MO).
- Lucky Strike: Global cigarette brand. Competitors include Newport (MO), Pall Mall (BTI).
- Vuse: Vapor product; holds significant market share in the US and other countries. Competitors include Juul (Altria), NJOY (Japan Tobacco).
- VELO: Modern oral nicotine pouches, available in several flavors and strengths; rapidly gaining market share. Competitors include Zyn (Swedish Match- now owned by PM).
Market Dynamics
Industry Overview
The tobacco industry faces declining cigarette volumes, increased regulation, and growing demand for reduced-risk alternatives. Focus is on product innovation and harm reduction.
Positioning
BAT is a leading global tobacco company with a strong presence in both traditional combustibles and new category products. It aims to lead in the 'potentially reduced-risk' products category.
Total Addressable Market (TAM)
The global tobacco and nicotine market is estimated at over $800 billion. BAT aims to capture a significant share of the growing reduced-risk products segment of this TAM.
Upturn SWOT Analysis
Strengths
- Global brand portfolio
- Strong distribution network
- Growing new categories business
- Significant R&D investment
- High cash flow generation
Weaknesses
- Dependence on declining cigarette market
- Exposure to litigation and regulation
- Negative public perception
- High debt levels
- Currency fluctuation risks
Opportunities
- Growth in emerging markets
- Expansion of new categories portfolio
- Strategic acquisitions
- Increased focus on harm reduction
- Development of novel nicotine delivery systems
Threats
- Increasing regulation of tobacco and nicotine products
- Rising excise taxes
- Growing anti-smoking campaigns
- Illicit trade
- Health concerns related to vaping
Competitors and Market Share
Key Competitors
- Philip Morris International (PM)
- Altria Group (MO)
- Imperial Brands (IMBBY)
Competitive Landscape
BAT competes with other major tobacco companies on brand recognition, product innovation, and distribution reach. Its new categories business is a key differentiator.
Major Acquisitions
Reynolds American Inc.
- Year: 2017
- Acquisition Price (USD millions): 49400
- Strategic Rationale: Consolidated BAT's position in the US market and provided access to key brands like Newport and Camel.
Growth Trajectory and Initiatives
Historical Growth: BAT's historical growth has been driven by cigarette sales and acquisitions. However, growth is now shifting towards new category products.
Future Projections: Analysts project moderate revenue growth driven by new categories, with earnings potentially benefiting from cost savings and reduced debt.
Recent Initiatives: Recent initiatives include investing in new product development, expanding distribution channels, and focusing on sustainability.
Summary
British American Tobacco is a strong global player in the tobacco industry, with a robust traditional business and a growing presence in new categories. The company faces challenges from increasing regulation and declining cigarette volumes, but its investment in reduced-risk products offers growth potential. Maintaining profitability amidst these changes is critical to the future of British American Tobacco. The company needs to watch out for regulation.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis
- Financial news sources
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Investment decisions should be based on individual research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About British American Tobacco p.l.c.
Exchange NYSE | Headquaters - | ||
IPO Launch date 1980-04-14 | CEO, Member of Management Board & Executive Director Mr. Tadeu Luiz Marroco | ||
Sector Consumer Defensive | Industry Tobacco | Full time employees 48989 | Website https://www.bat.com |
Full time employees 48989 | Website https://www.bat.com |
British American Tobacco p.l.c. provides tobacco and nicotine products to consumers in the Americas, Europe, the Asia-Pacific, the Middle East, Africa, and the United States. It offers vapour, heated, and modern oral nicotine products; combustible cigarettes; and traditional oral products, such as snus and moist snuff. The company provides its products under the Vuse, glo, Velo, Grizzly, Kodiak, Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Newport, Natural American Spirit, and Camel brands. The company distributes its products to retail outlets. British American Tobacco p.l.c. was founded in 1902 and is based in London, the United Kingdom.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.