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British American Tobacco p.l.c. (BTI)



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Upturn Advisory Summary
06/27/2025: BTI (3-star) is a STRONG-BUY. BUY since 105 days. Profits (24.04%). Updated daily EoD!
Year Target Price $46.4
Year Target Price $46.4
1 | Strong Buy |
2 | Buy |
1 | Hold |
0 | Under performing |
1 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit -1.96% | Avg. Invested days 36 | Today’s Advisory Regular Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 103.17B USD | Price to earnings Ratio 25.25 | 1Y Target Price 46.9 |
Price to earnings Ratio 25.25 | 1Y Target Price 46.9 | ||
Volume (30-day avg) - | Beta 0.15 | 52 Weeks Range 28.73 - 48.81 | Updated Date 06/29/2025 |
52 Weeks Range 28.73 - 48.81 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 6.38% | Basic EPS (TTM) 1.86 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 11.86% | Operating Margin (TTM) 40.91% |
Management Effectiveness
Return on Assets (TTM) 5.15% | Return on Equity (TTM) 6.18% |
Valuation
Trailing PE 25.25 | Forward PE 9.88 | Enterprise Value 149070787035 | Price to Sales(TTM) 3.99 |
Enterprise Value 149070787035 | Price to Sales(TTM) 3.99 | ||
Enterprise Value to Revenue 4.2 | Enterprise Value to EBITDA 12.9 | Shares Outstanding 2188679936 | Shares Floating 1859810865 |
Shares Outstanding 2188679936 | Shares Floating 1859810865 | ||
Percent Insiders 5.26 | Percent Institutions 10.53 |
Analyst Ratings
Rating 3.4 | Target Price 46.4 | Buy 2 | Strong Buy 1 |
Buy 2 | Strong Buy 1 | ||
Hold 1 | Sell - | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
British American Tobacco p.l.c.

Company Overview
History and Background
British American Tobacco p.l.c. (BAT) was formed in 1902 as a joint venture between Imperial Tobacco Company of the UK and the American Tobacco Company. It has grown through acquisitions and product development to become one of the world's largest tobacco companies. BAT has evolved to include non-combustible products.
Core Business Areas
- Combustible Cigarettes: The core business involves the production and sale of cigarettes under various brands. While facing decline in developed markets, this remains a significant revenue generator.
- New Category Products: This includes vapor products (e-cigarettes), tobacco heating products (THP), and modern oral nicotine pouches. These are intended to provide alternatives to traditional cigarettes.
Leadership and Structure
BAT is led by a board of directors and an executive team. The organizational structure is divided into regions, with each region responsible for sales and marketing within its area. Tadeu Marroco is the Chief Executive.
Top Products and Market Share
Key Offerings
- Dunhill: A premium cigarette brand with a global presence. Competitors include Marlboro and Camel. Market share varies by region. It accounts for a significant portion of combustible cigarette revenue.
- Vuse (Vapor): A leading vapor brand, Vuse competes with JUUL, Logic, and other e-cigarette brands. Vuse holds a leading market share in the US vapor market. Vuse generated significant revenue growth in recent years.
- glo (THP): A tobacco heating product competing with Philip Morris International's IQOS. Market share is concentrated in specific geographic regions (Japan, Europe). Revenue is growing, but from a smaller base than cigarettes.
- VELO (Modern Oral): Nicotine pouches that offer an alternative to snus and other oral tobacco products. Competitors include ZYN, on! and White Fox. Its revenue is steadily growing.
Market Dynamics
Industry Overview
The tobacco industry is characterized by declining cigarette consumption in developed markets, driven by health concerns and regulations. The industry is shifting towards reduced-risk products (RRPs), including vapor, heated tobacco, and oral nicotine products.
Positioning
BAT is positioned as a leading global tobacco company with a diversified product portfolio, focusing on transitioning smokers to RRPs. It faces intense competition in both traditional cigarettes and new category products.
Total Addressable Market (TAM)
The total addressable market for nicotine products is estimated to be hundreds of billions of dollars. BAT is positioned to capture a significant share of the reduced-risk product segment of the TAM.
Upturn SWOT Analysis
Strengths
- Global Brand Portfolio
- Strong Distribution Network
- Extensive R&D Capabilities
- Leading Position in New Category Products
- Strong Cash Flow Generation
Weaknesses
- Dependence on Declining Cigarette Market
- Negative Public Perception
- Litigation Risks
- Regulatory Scrutiny
- High Debt Levels
Opportunities
- Growth in Emerging Markets
- Expansion of New Category Products
- Acquisition Opportunities
- Development of Innovative Products
- Leveraging Scientific Expertise
Threats
- Increasing Regulations
- Excise Taxes
- Illicit Trade
- Changing Consumer Preferences
- Health Concerns
Competitors and Market Share
Key Competitors
- PM
- MO
- IMBBY
Competitive Landscape
BAT faces intense competition from Philip Morris International (PM) in heated tobacco and Altria (MO) and other companies in vapor products. BAT has a strong global presence and a diversified portfolio.
Major Acquisitions
Reynolds American Inc.
- Year: 2017
- Acquisition Price (USD millions): 49400
- Strategic Rationale: Acquisition expanded BAT's presence in the US market and added key cigarette brands to its portfolio.
Growth Trajectory and Initiatives
Historical Growth: BAT's historical growth has been driven by acquisitions and cigarette sales, but is now focused on new categories.
Future Projections: Analysts project revenue growth in new categories to offset declines in cigarettes. Revenue growth projections, EPS growth projections would go here. (Missing Actual Data)
Recent Initiatives: Recent initiatives include investments in R&D for new category products and strategic acquisitions.
Summary
British American Tobacco is navigating a shifting landscape, facing cigarette market decline while investing in alternative nicotine products. Its strengths lie in its global brands and new categories, but regulatory pressure and debt are challenges. Growth depends on the successful transition to these alternatives. They must continue to innovate and adapt to consumer preferences to thrive.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About British American Tobacco p.l.c.
Exchange NYSE | Headquaters - | ||
IPO Launch date 1980-04-14 | CEO, Member of Management Board & Executive Director Mr. Tadeu Luiz Marroco | ||
Sector Consumer Defensive | Industry Tobacco | Full time employees 48989 | Website https://www.bat.com |
Full time employees 48989 | Website https://www.bat.com |
British American Tobacco p.l.c. provides tobacco and nicotine products to consumers in the Americas, Europe, the Asia-Pacific, the Middle East, Africa, and the United States. It offers vapour, heated, and modern oral nicotine products; combustible cigarettes; and traditional oral products, such as snus and moist snuff. The company provides its products under the Vuse, glo, Velo, Grizzly, Kodiak, Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Newport, Natural American Spirit, and Camel brands. The company distributes its products to retail outlets. British American Tobacco p.l.c. was founded in 1902 and is based in London, the United Kingdom.
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