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BTI logo BTI
Upturn stock rating
BTI logo

British American Tobacco p.l.c. (BTI)

Upturn stock rating
$52.07
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

10/24/2025: BTI (3-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Number of Analysts

rating

5 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $55.5

1 Year Target Price $55.5

Analysts Price Target For last 52 week
$55.5 Target price
52w Low $31.96
Current$52.07
52w High $58.44

Analysis of Past Performance

Type Stock
Historic Profit 11.02%
Avg. Invested days 42
Today’s Advisory PASS
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 2.0
Upturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulation Last Close 10/24/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 113.40B USD
Price to earnings Ratio 27.99
1Y Target Price 55.5
Price to earnings Ratio 27.99
1Y Target Price 55.5
Volume (30-day avg) 5
Beta 0.18
52 Weeks Range 31.96 - 58.44
Updated Date 10/24/2025
52 Weeks Range 31.96 - 58.44
Updated Date 10/24/2025
Dividends yield (FY) 5.95%
Basic EPS (TTM) 1.86

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-10-30
When -
Estimate -
Actual -

Profitability

Profit Margin 12.06%
Operating Margin (TTM) 42.04%

Management Effectiveness

Return on Assets (TTM) 5.59%
Return on Equity (TTM) 6.27%

Valuation

Trailing PE 27.99
Forward PE 10.79
Enterprise Value 154209917154
Price to Sales(TTM) 4.43
Enterprise Value 154209917154
Price to Sales(TTM) 4.43
Enterprise Value to Revenue 4.47
Enterprise Value to EBITDA 13.25
Shares Outstanding 2177786412
Shares Floating 2113063340
Shares Outstanding 2177786412
Shares Floating 2113063340
Percent Insiders 0.1
Percent Institutions 13

ai summary icon Upturn AI SWOT

British American Tobacco p.l.c.

stock logo

Company Overview

overview logo History and Background

British American Tobacco (BAT) was formed in 1902 as a joint venture between the UK's Imperial Tobacco Company and the American Tobacco Company. Over time, it expanded globally through acquisitions and organic growth, becoming a leading multinational tobacco and vaping company.

business area logo Core Business Areas

  • Combustibles: Manufactures and sells traditional cigarettes and other tobacco products.
  • New Categories: Focuses on potentially reduced-risk products like vapor products (e-cigarettes), heated tobacco products (HTPs), and modern oral nicotine pouches.

leadership logo Leadership and Structure

BAT is led by a board of directors and a management team. The organizational structure is typically divisional, based on geographic regions and product categories.

Top Products and Market Share

overview logo Key Offerings

  • Vuse (Vapor Products): A leading vapor brand. BAT claims that Vuse is the number one global vaping brand by value share. Competitors include Juul, RELX, and Elf Bar.
  • glo (Heated Tobacco Products): A heated tobacco product competing with Philip Morris International's IQOS. Has a significant market share in specific regions like Japan and Eastern Europe.
  • VELO (Nicotine Pouches): Modern oral nicotine pouches providing nicotine without tobacco leaf. Competitors include Swedish Match (ZYN) and Altria (On!).
  • Dunhill (Cigarettes): A premium cigarette brand with global presence. Competitors include Marlboro (Philip Morris), Camel (Japan Tobacco International).

Market Dynamics

industry overview logo Industry Overview

The tobacco industry is facing declining cigarette volumes due to health concerns and regulations. Companies are shifting towards potentially reduced-risk products. The vaping and heated tobacco segments are experiencing rapid growth, but face regulatory uncertainty.

Positioning

BAT is a major player with a global footprint. Its strategy focuses on growing its New Categories business while managing the decline in combustible products. It aims to be a leader in potentially reduced-risk products.

Total Addressable Market (TAM)

The global tobacco and nicotine market is estimated to be worth hundreds of billions of dollars. BAT is positioned to capture a large share of the new categories segment, while maintaining its revenue base from traditional cigarettes.

Upturn SWOT Analysis

Strengths

  • Global Brand Portfolio
  • Strong Distribution Network
  • Leading Position in New Categories
  • Significant R&D Investment

Weaknesses

  • Dependence on Declining Combustible Market
  • Regulatory Risks
  • Reputational Challenges
  • Exposure to Litigation

Opportunities

  • Growth in Emerging Markets
  • Innovation in New Categories
  • Mergers and Acquisitions
  • Strategic Partnerships

Threats

  • Increasing Regulations
  • Public Health Campaigns
  • Illicit Trade
  • Competition from New Entrants

Competitors and Market Share

competitor logo Key Competitors

  • PM (Philip Morris International)
  • MO (Altria Group)
  • JAPAY (Japan Tobacco International)

Competitive Landscape

BAT faces intense competition in both the traditional cigarette market and the emerging potentially reduced-risk products market. BAT needs to innovate faster and adopt new regulatory changes faster.

Major Acquisitions

Reynolds American Inc.

  • Year: 2017
  • Acquisition Price (USD millions): 49400
  • Strategic Rationale: Expanded BAT's presence in the US market and strengthened its portfolio of cigarette and potentially reduced-risk products.

Growth Trajectory and Initiatives

Historical Growth: Historically, BAT's growth has been driven by acquisitions and market expansion. In recent years, growth has slowed due to the decline in cigarette sales.

Future Projections: Analysts expect BAT to focus on growing its New Categories business to offset declines in combustibles. Future growth is dependent on regulatory approvals and consumer acceptance of potentially reduced-risk products.

Recent Initiatives: Recent initiatives include investing in R&D for new vaping and heated tobacco products, expanding distribution networks for these products, and engaging with regulators to advocate for science-based regulations.

Summary

British American Tobacco faces the challenge of a declining traditional cigarette market, but is proactively investing in alternative nicotine products. Its success hinges on navigating regulatory hurdles and gaining consumer acceptance for new categories. The company's financial performance is currently stable, but the future outlook depends on the growth of New Categories. While possessing a strong market presence, regulatory issues and competition are key watchouts.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • British American Tobacco p.l.c. Investor Relations
  • Industry Reports
  • Analyst Estimates

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be based on your own research and due diligence.

Upturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About British American Tobacco p.l.c.

Exchange NYSE
Headquaters -
IPO Launch date 1980-04-14
CEO, Member of Management Board & Executive Director Mr. Tadeu Luiz Marroco
Sector Consumer Defensive
Industry Tobacco
Full time employees 48989
Full time employees 48989

British American Tobacco p.l.c. provides tobacco and nicotine products to consumers in the Americas, Europe, the Asia-Pacific, the Middle East, Africa, and the United States. It offers vapour, heated, and modern oral nicotine products; combustible cigarettes; and traditional oral products, such as snus and moist snuff. The company provides its products under the Vuse, glo, Velo, Grizzly, Kodiak, Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Newport, Natural American Spirit, and Camel brands. The company distributes its products to retail outlets. British American Tobacco p.l.c. was founded in 1902 and is based in London, the United Kingdom.