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Upturn AI SWOT - About
BuzzFeed (BZFDW)
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Upturn Advisory Summary
10/24/2025: BZFDW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -74.53% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/24/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio 0.36 | 1Y Target Price - |
Price to earnings Ratio 0.36 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 3.56 | 52 Weeks Range 0.04 - 0.50 | Updated Date 06/29/2025 |
52 Weeks Range 0.04 - 0.50 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.16 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.86% | Operating Margin (TTM) -38.15% |
Management Effectiveness
Return on Assets (TTM) -2.72% | Return on Equity (TTM) -22.62% |
Valuation
Trailing PE 0.36 | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 20489221 |
Shares Outstanding - | Shares Floating 20489221 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
BuzzFeed
Company Overview
History and Background
BuzzFeed was founded in 2006 by Jonah Peretti. Initially focused on viral content, it evolved into a news and entertainment company.
Core Business Areas
- Digital Advertising: BuzzFeed generates revenue through display ads, video ads, and branded content partnerships on its websites and social media platforms.
- Commerce: BuzzFeed earns commissions from affiliate links and direct sales of products featured in its content.
- Content Licensing: BuzzFeed licenses its content to other media outlets and platforms.
Leadership and Structure
Jonah Peretti is the current CEO. The organizational structure is divided into content creation, advertising sales, and technology departments.
Top Products and Market Share
Key Offerings
- BuzzFeed News: A news division focusing on investigative journalism and breaking news. Market share in the news industry is relatively small. Competitors: NYT (NYT), CNN (WBD), Fox News (FOX).
- BuzzFeed Quizzes: Interactive quizzes that are highly shareable and drive traffic to the site. Revenue generated through advertising. Competitors: Playbuzz, uQuiz.
- Tasty: A food-focused brand featuring recipe videos and articles. Generates revenue through advertising and product partnerships. Competitors: Food Network (WBD), Allrecipes.
Market Dynamics
Industry Overview
The digital media industry is highly competitive and constantly evolving, with changing consumer preferences and technological advancements.
Positioning
BuzzFeed positions itself as a leading digital media company reaching a young and diverse audience through shareable content.
Total Addressable Market (TAM)
The global digital advertising market is estimated to be over $600 billion. BuzzFeed is positioned to capture a portion of this TAM through its diverse content offerings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among millennials and Gen Z
- Large social media following
- Diverse content portfolio
- Data-driven approach to content creation
Weaknesses
- Dependence on social media platforms for traffic
- Volatility in advertising revenue
- Past controversies regarding content quality
- Limited profitability
Opportunities
- Expansion into new content formats (e.g., podcasts, streaming series)
- Growth in e-commerce and affiliate marketing
- Strategic partnerships with other media companies
- Increased focus on international markets
Threats
- Changes in social media algorithms
- Competition from other digital media companies
- Decline in advertising spending
- Negative press or controversies
Competitors and Market Share
Key Competitors
- MGNI
- SNAP
- GOOG
Competitive Landscape
BuzzFeed faces strong competition from established media companies and social media platforms. Its advantages include a strong brand and data-driven content strategy. Disadvantages include its dependence on social media platforms and volatility in advertising revenue.
Major Acquisitions
Complex Media
- Year: 2016
- Acquisition Price (USD millions): 300
- Strategic Rationale: Acquisition to expand its reach into the millennial male demographic and diversify its content offerings.
Growth Trajectory and Initiatives
Historical Growth: BuzzFeed experienced rapid growth in its early years, followed by a period of slower growth and strategic pivots.
Future Projections: Analyst estimates vary, but generally project continued growth in revenue, driven by advertising and commerce initiatives.
Recent Initiatives: Recent initiatives include focusing on its core brands (Tasty, BuzzFeed News), streamlining operations, and expanding into new content formats.
Summary
BuzzFeed is a well-known digital media company with a strong brand, but it faces challenges in profitability and competition. Its data-driven content strategy and diverse offerings are working well, but it needs to reduce its dependence on social media platforms and increase its focus on profitability to achieve sustainable growth. The digital advertising market is highly competitive and continuously change in consumer preference. The company needs to continuously adapt in order to survive.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Financial Reports
- Third-Party Market Research Reports
- Analyst Estimates
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BuzzFeed
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-03-05 | Founder, Chairman & CEO Mr. Jonah Peretti | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 611 | Website https://www.buzzfeed.com |
Full time employees 611 | Website https://www.buzzfeed.com | ||
BuzzFeed, Inc., a digital media company, distributes content across owned and operated, and third-party platforms in the United States and internationally. The company offers BuzzFeed that provides entertainment, pop culture, and the internet with articles, lists, quizzes, videos, and original series; Tasty, a platform for food content; and HuffPost, a media platform for news, politics, opinion, entertainment, features, and lifestyle content. It also provides display, programmatic, and video advertising on its owned and operated sites and applications, as well as feature films, content licensing, TV projects, and other projects. BuzzFeed, Inc. was founded in 2006 and is headquartered in New York, New York.
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