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Upturn AI SWOT - About
BuzzFeed (BZFDW)
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Upturn Advisory Summary
11/26/2025: BZFDW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -74.53% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/26/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio 0.36 | 1Y Target Price - |
Price to earnings Ratio 0.36 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 3.56 | 52 Weeks Range 0.04 - 0.50 | Updated Date 06/29/2025 |
52 Weeks Range 0.04 - 0.50 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.16 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.86% | Operating Margin (TTM) -38.15% |
Management Effectiveness
Return on Assets (TTM) -2.72% | Return on Equity (TTM) -22.62% |
Valuation
Trailing PE 0.36 | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 20489221 |
Shares Outstanding - | Shares Floating 20489221 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
BuzzFeed
Company Overview
History and Background
BuzzFeed was founded in 2006 by Jonah Peretti. Initially focused on tracking viral content, it evolved into a digital media and entertainment company producing news, entertainment, and lifestyle content.
Core Business Areas
- Entertainment: Creates and distributes viral videos, quizzes, and articles through platforms like YouTube, Facebook, and its own website.
- News: Provides news coverage on various topics, including politics, culture, and current events, through BuzzFeed News.
- Commerce: Generates revenue through affiliate marketing and product licensing, promoting products through its content.
- Content Licensing: Licenses its content to other platforms and partners.
Leadership and Structure
Jonah Peretti is the CEO. The company is structured into various teams focusing on different content verticals and business functions.
Top Products and Market Share
Key Offerings
- BuzzFeed.com: The main website offering a wide range of content, including quizzes, lists, news articles, and videos. Market share in the overall digital media market is difficult to pinpoint precisely, but comScore data (historical) would be an indicative resource. Competitors include other large media sites like CNN, Fox News, and HuffPost, etc.
- BuzzFeed News: A news platform covering various topics. Its competitors include The New York Times, CNN, and other major news outlets. Market share is challenging to determine without specific news consumption data.
- Tasty: A food-focused video and article platform with viral cooking videos. Competitors include Food Network, Allrecipes, and other online food content providers. This is likely where the majority of the revenue is from.
Market Dynamics
Industry Overview
The digital media industry is highly competitive and constantly evolving, with changing consumer preferences, new platforms, and shifting advertising revenue models. There is a constant struggle for viewship and time, as well as attention and ad revenue.
Positioning
BuzzFeed is positioned as a digital media company targeting a younger audience, known for its viral content and diverse range of topics, but struggling for profitability. The company tries to compete in News, Food, and Entertainment.
Total Addressable Market (TAM)
The global digital advertising market is estimated at hundreds of billions of dollars. BuzzFeed captures a small portion of this TAM. Exact TAM varies depending on how broadly it is defined, including content licensing, commerce, and ad revenue across platforms.
Upturn SWOT Analysis
Strengths
- Strong brand recognition, especially among younger demographics
- Large and engaged social media following
- Diverse content portfolio (entertainment, news, food)
- Ability to create viral content
Weaknesses
- Inconsistent profitability
- Reliance on advertising revenue
- Changing consumer preferences
- Highly competitive market
Opportunities
- Expansion into new content formats (e.g., podcasts, streaming)
- Strategic partnerships and acquisitions
- Growth in e-commerce and affiliate marketing
- International expansion
Threats
- Decline in advertising revenue
- Increased competition from other digital media companies
- Changes in social media algorithms
- Negative impact of fake news and misinformation
Competitors and Market Share
Key Competitors
- GOOG
- META
- NXST
- FOXA
- NYT
Competitive Landscape
BuzzFeed faces intense competition from large tech companies and established media outlets. Its advantages include brand recognition and viral content creation, while disadvantages include reliance on advertising revenue and inconsistent profitability.
Major Acquisitions
Complex Media
- Year: 2016
- Acquisition Price (USD millions): 300
- Strategic Rationale: Expanded BuzzFeed's reach into the streetwear and lifestyle market.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by increased digital ad spending and expansion into new content verticals. Has slowed in more recent times.
Future Projections: Future projections vary based on analyst estimates and market conditions, but analysts expect the company to have modest growth over the next 5 years.
Recent Initiatives: Focus on video content, expanding into e-commerce, and strategic partnerships.
Summary
BuzzFeed is a well-known digital media company with a strong brand and a vast library of entertainment content. Its profitability issues, reliance on advertising, and high competition in the digital landscape present significant challenges. The company must innovate in content, revenue models, and partnerships to secure long-term growth. BuzzFeed needs to find profitability to be a sustainable business.
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Sources and Disclaimers
Data Sources:
- Publicly available financial statements
- Industry reports
- Analyst estimates
- Company press releases
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BuzzFeed
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-03-05 | Founder, Chairman & CEO Mr. Jonah Peretti | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 611 | Website https://www.buzzfeed.com |
Full time employees 611 | Website https://www.buzzfeed.com | ||
BuzzFeed, Inc., a digital media company, distributes content across owned and operated, and third-party platforms in the United States and internationally. The company offers BuzzFeed that provides entertainment, pop culture, and the internet with articles, lists, quizzes, videos, and original series; Tasty, a platform for food content; and HuffPost, a media platform for news, politics, opinion, entertainment, features, and lifestyle content. It also provides display, programmatic, and video advertising on its owned and operated sites and applications, as well as feature films, content licensing, TV projects, and other projects. BuzzFeed, Inc. was founded in 2006 and is headquartered in New York, New York.
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