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Upturn AI SWOT - About
BuzzFeed (BZFDW)
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Upturn Advisory Summary
09/12/2025: BZFDW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -74.53% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio 0.36 | 1Y Target Price - |
Price to earnings Ratio 0.36 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 3.56 | 52 Weeks Range 0.04 - 0.50 | Updated Date 06/29/2025 |
52 Weeks Range 0.04 - 0.50 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.16 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.86% | Operating Margin (TTM) -38.15% |
Management Effectiveness
Return on Assets (TTM) -2.72% | Return on Equity (TTM) -22.62% |
Valuation
Trailing PE 0.36 | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 20489221 |
Shares Outstanding - | Shares Floating 20489221 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
BuzzFeed
Company Overview
History and Background
BuzzFeed was founded in 2006 by Jonah Peretti. Initially focused on viral content and listicles, it evolved into a digital media company producing news, entertainment, and lifestyle content. Key milestones include expanding into video production, launching news divisions, and going public via SPAC merger in 2021.
Core Business Areas
- Advertising: BuzzFeed generates revenue through display advertising, sponsored content, and programmatic advertising on its websites and social media platforms.
- Content Licensing: Licensing its original content (videos, articles) to other platforms and media outlets.
- Commerce: BuzzFeed generates revenue through affiliate links and direct sales of products featured in its content, including Tasty kitchenware and apparel.
Leadership and Structure
The CEO is Jonah Peretti. The organizational structure includes distinct teams for editorial content, video production, advertising sales, and technology.
Top Products and Market Share
Key Offerings
- BuzzFeed.com: The main website featuring news, entertainment, and lifestyle content. Market share is difficult to pinpoint precisely due to the fragmented digital media landscape, but estimates suggest it's a few percentage points. Competitors include Vox Media, Vice Media, and Bustle Digital Group.
- Tasty: A food-focused brand with a large social media following, generating revenue through advertising, sponsored content, and kitchenware sales. Estimated revenue is difficult to break out separately but significant for the Commerce segment. Competitors include Food Network, Allrecipes, and other online food publications and video creators.
Market Dynamics
Industry Overview
The digital media industry is highly competitive and rapidly evolving, with increasing consolidation and a shift towards video and social media platforms. Advertising revenue is driven by digital advertising spending, which is also influenced by macroeconomic conditions.
Positioning
BuzzFeed is positioned as a digital media company targeting a younger audience with a mix of news, entertainment, and lifestyle content. Its competitive advantage lies in its strong brand recognition and social media presence.
Total Addressable Market (TAM)
The global digital advertising market is estimated at hundreds of billions of dollars. BuzzFeed is positioned to capture a share of this market through its diverse content offerings and advertising solutions.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large social media following
- Diverse content offerings
- Data-driven approach to content creation
Weaknesses
- Reliance on social media platforms for distribution
- Volatility in advertising revenue
- History of profitability challenges
- Difficulty attracting and retaining top talent
Opportunities
- Expansion into new content formats (e.g., podcasts, live events)
- Growth in e-commerce and affiliate marketing
- Partnerships with other media companies
- International expansion
Threats
- Increased competition from other digital media companies
- Changes in social media algorithms
- Decline in advertising revenue
- Economic downturn
Competitors and Market Share
Key Competitors
- VOX (VOX.A)
- VICE Media
- BDG (Bustle Digital Group)
Competitive Landscape
BuzzFeed's competitive advantages include its brand recognition and social media presence. Its disadvantages include reliance on social media platforms and volatility in advertising revenue.
Major Acquisitions
Complex Networks
- Year: 2021
- Acquisition Price (USD millions): 300
- Strategic Rationale: Expanded reach into new audiences and strengthened video production capabilities.
Growth Trajectory and Initiatives
Historical Growth: Growth has fluctuated significantly, driven by advertising revenue and strategic acquisitions. Expansion into new content formats and e-commerce has been a key focus.
Future Projections: Future projections are not available, requiring access to analyst reports which are unavailable.
Recent Initiatives: Recent initiatives include expanding its e-commerce offerings and investing in new content formats, such as podcasts and short-form video.
Summary
BuzzFeed has strong brand recognition, but faces profitability challenges and relies heavily on social media. Diversification into e-commerce and new content formats presents growth opportunities. It must navigate increased competition and dependence on advertising revenue, but its strong social presence and diverse content could help it survive.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Public financial reports, industry analysis, news articles
Disclaimers:
The analysis is based on publicly available information and is not financial advice. Market share data is based on estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BuzzFeed
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-03-05 | Founder, Chairman & CEO Mr. Jonah Peretti | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 611 | Website https://www.buzzfeed.com |
Full time employees 611 | Website https://www.buzzfeed.com | ||
BuzzFeed, Inc., a digital media company, distributes content across owned and operated, and third-party platforms in the United States and internationally. The company offers BuzzFeed that provides entertainment, pop culture, and the internet with articles, lists, quizzes, videos, and original series; Tasty, a platform for food content; and HuffPost, a media platform for news, politics, opinion, entertainment, features, and lifestyle content. It also provides display, programmatic, and video advertising on its owned and operated sites and applications, as well as feature films, content licensing, TV projects, and other projects. BuzzFeed, Inc. was founded in 2006 and is headquartered in New York, New York.
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