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Upturn AI SWOT - About
SNAP 
Snap Inc (SNAP)
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Upturn Advisory Summary
09/15/2025: SNAP (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
44 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $9.28
1 Year Target Price $9.28
| 4 | Strong Buy |
| 5 | Buy |
| 32 | Hold |
| 1 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -7.53% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 12.40B USD | Price to earnings Ratio - | 1Y Target Price 9.28 |
Price to earnings Ratio - | 1Y Target Price 9.28 | ||
Volume (30-day avg) 44 | Beta 0.62 | 52 Weeks Range 6.90 - 13.28 | Updated Date 09/15/2025 |
52 Weeks Range 6.90 - 13.28 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.32 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -9.69% | Operating Margin (TTM) -19.31% |
Management Effectiveness
Return on Assets (TTM) -5.51% | Return on Equity (TTM) -26.42% |
Valuation
Trailing PE - | Forward PE 20.41 | Enterprise Value 13702321033 | Price to Sales(TTM) 2.2 |
Enterprise Value 13702321033 | Price to Sales(TTM) 2.2 | ||
Enterprise Value to Revenue 2.43 | Enterprise Value to EBITDA -17.29 | Shares Outstanding 1435680000 | Shares Floating 1095248079 |
Shares Outstanding 1435680000 | Shares Floating 1095248079 | ||
Percent Insiders 23.77 | Percent Institutions 60.18 |
Upturn AI SWOT
Snap Inc
Company Overview
History and Background
Snap Inc. was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. Initially named Snapchat, it gained popularity for its ephemeral photo and video sharing. It rebranded to Snap Inc. in 2016 to reflect its broader range of products and services.
Core Business Areas
- Advertising: Snap generates the majority of its revenue through advertising on its platform, targeting users with various ad formats, including Snap Ads, Collection Ads, and AR Lenses.
- Hardware: Snap also produces and sells hardware products, primarily Spectacles (smart glasses) and other AR related technologies.
Leadership and Structure
Evan Spiegel serves as the CEO. The company has a typical corporate structure with departments for engineering, product, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Snapchat: Snapchat is the company's core product, a mobile app that allows users to share photos and videos that disappear after a short period. It has around 400 million daily active users globally (as of late 2023). Competitors: Instagram (META), TikTok (ByteDance), Facebook (META).
- Spectacles: Spectacles are smart glasses that allow users to capture photos and videos from a first-person perspective. Market share is small and is considered niche. Competitors: Ray-Ban Meta Smart Glasses, Google Glass, Vuzix.
- AR Lenses & Filters: Snapchat offers a wide range of augmented reality lenses and filters that users can apply to their photos and videos. These are very popular and contribute to user engagement and advertising revenue. Competitors: Instagram (META), TikTok (ByteDance).
Market Dynamics
Industry Overview
The social media and digital advertising landscape is highly competitive and constantly evolving. Key trends include the growth of mobile video, the rise of short-form content, and the increasing importance of personalized advertising.
Positioning
Snap Inc. is positioned as a platform for younger demographics, with a focus on visual communication and augmented reality. Its competitive advantages include its innovative features, strong brand recognition among Gen Z, and its focus on privacy.
Total Addressable Market (TAM)
The global digital advertising market is estimated to be worth hundreds of billions of dollars. Snap is positioned to capture a portion of this market through its advertising solutions. Augmented reality market is growing exponentially and Snap has positioned itself well to benefit.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among Gen Z
- Innovative features like AR lenses and filters
- High user engagement
- Focus on visual communication
- Early mover in AR technology
Weaknesses
- Reliance on advertising revenue
- Slower user growth compared to competitors
- History of executive turnover
- Past struggles with profitability
- Competition for ad revenue
Opportunities
- Expansion into new markets
- Growth in augmented reality advertising
- Development of new hardware products
- Partnerships with other companies
- Increased adoption of AR technology
Threats
- Intense competition from other social media platforms
- Changes in user preferences
- Economic downturn
- Privacy concerns
- Regulatory changes
Competitors and Market Share
Key Competitors
- META
- TTD
- GOOGL
Competitive Landscape
Snap Inc faces intense competition from larger, more established social media platforms like Meta and Google. While Snap has a strong brand and loyal user base among younger demographics, it needs to continue to innovate and differentiate itself to maintain its competitive position.
Major Acquisitions
Voisey
- Year: 2020
- Acquisition Price (USD millions): 1
- Strategic Rationale: Snap acquired Voisey to further develop its sound and music capabilities for Snapchat.
Growth Trajectory and Initiatives
Historical Growth: Snap Inc's growth has been characterized by rapid user growth in its early years, followed by periods of slower growth and increased competition. The company has focused on expanding its advertising offerings and investing in AR technology.
Future Projections: Analyst estimates suggest continued growth in revenue and user base, with a focus on AR and international markets. Profitability is expected to improve. Be wary of the fact that projections change based on the current outlook of the business climate.
Recent Initiatives: Recent initiatives include the launch of new AR features, partnerships with brands and creators, and expansion into new markets.
Summary
Snap Inc. is a platform with a strong brand among Gen Z, focusing on visual communication and AR. While it boasts innovative features and high user engagement, it faces intense competition and revenue reliance on advertising. Future growth depends on successful AR ventures and market expansions.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
- Various online sources
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Snap Inc
Exchange NYSE | Headquaters Santa Monica, CA, United States | ||
IPO Launch date 2017-03-02 | Co-Founder, CEO & Director Mr. Evan T. Spiegel | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 5206 | Website https://www.snap.com |
Full time employees 5206 | Website https://www.snap.com | ||
Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and images. It also provides Snapchat+, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an eyewear product; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.
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