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SNAP logo SNAP
Upturn stock ratingUpturn stock rating
SNAP logo

Snap Inc (SNAP)

Upturn stock ratingUpturn stock rating
$8.69
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/30/2025: SNAP (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

44 Analysts rated it

Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.

1 Year Target Price $9.62

1 Year Target Price $9.62

Analysts Price Target For last 52 week
$9.62Target price
Low$7.08
Current$8.69
high$17.33

Analysis of Past Performance

Type Stock
Historic Profit 11.49%
Avg. Invested days 37
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 2.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 14.57B USD
Price to earnings Ratio -
1Y Target Price 9.62
Price to earnings Ratio -
1Y Target Price 9.62
Volume (30-day avg) 44
Beta 0.58
52 Weeks Range 7.08 - 17.33
Updated Date 06/30/2025
52 Weeks Range 7.08 - 17.33
Updated Date 06/30/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.31

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -9.63%
Operating Margin (TTM) -14.22%

Management Effectiveness

Return on Assets (TTM) -5.47%
Return on Equity (TTM) -23.97%

Valuation

Trailing PE -
Forward PE 36.63
Enterprise Value 15576636021
Price to Sales(TTM) 2.64
Enterprise Value 15576636021
Price to Sales(TTM) 2.64
Enterprise Value to Revenue 2.82
Enterprise Value to EBITDA -17.29
Shares Outstanding 1417030016
Shares Floating 1072745934
Shares Outstanding 1417030016
Shares Floating 1072745934
Percent Insiders 24.36
Percent Institutions 63.98

Analyst Ratings

Rating 5
Target Price 9.62
Buy 5
Strong Buy 4
Buy 5
Strong Buy 4
Hold 32
Sell 1
Strong Sell 2
Strong Sell 2

ai summary icon Upturn AI SWOT

Snap Inc

stock logo

Company Overview

overview logo History and Background

Snap Inc. was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown as Snapchat. Initially focused on ephemeral messaging, it has evolved into a multifaceted platform offering social media, content creation, and augmented reality features. It went public in 2017.

business area logo Core Business Areas

  • Advertising: Snap Inc.'s primary revenue source. Sells ad space within the app across various formats like Snap Ads, Collection Ads, and AR lenses.
  • Content: Snap Inc. produces and hosts original content through Discover, spotlight and partner channels, generating ad revenue and engagement.
  • Hardware: Snap Inc. develops and sells hardware products, mainly Spectacles and Pixy, and other experimental projects

leadership logo Leadership and Structure

Evan Spiegel is the CEO. Bobby Murphy is the CTO. The organizational structure is hierarchical, with various departments focusing on engineering, product development, sales, marketing, and content.

Top Products and Market Share

overview logo Key Offerings

  • Snapchat: Snapchat is Snap Inc's primary app. It is used for sending photos and videos, called 'Snaps'. It includes messaging, stories, and discover features. The app is used by more than 400 million people daily. Competitors: Instagram, TikTok, and Meta.
  • Spectacles: Smart glasses that record and share short videos directly to Snapchat. It is used by a niche market.Competitors: Meta, Amazon, Google, Apple.
  • Advertising Solutions: Snap provides advertising solutions, offering opportunities for brands to reach its user base. Competitors: Meta, Google, TikTok, Amazon.

Market Dynamics

industry overview logo Industry Overview

The social media industry is highly competitive and rapidly evolving. Key trends include the increasing importance of video content, augmented reality, and e-commerce integration.

Positioning

Snap Inc. is positioned as a platform for creative expression and communication, primarily targeting a younger demographic. Its competitive advantages include its innovative AR features and unique ephemeral messaging format.

Total Addressable Market (TAM)

The total addressable market (TAM) for digital advertising is expected to reach hundreds of billions of dollars annually. Snap Inc. is positioned to capture a portion of this market through its advertising solutions and engaged user base.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition among young adults
  • Innovative AR capabilities
  • Engaged user base
  • Advertising Products

Weaknesses

  • Reliance on advertising revenue
  • Slower user growth compared to competitors
  • Past controversies
  • Profitability challenges

Opportunities

  • Expansion into new markets
  • Development of new AR applications
  • Integration of e-commerce features
  • Strategic partnerships

Threats

  • Intense competition from larger platforms
  • Changing user preferences
  • Privacy concerns
  • Economic downturn affecting advertising spending

Competitors and Market Share

competitor logo Key Competitors

  • META
  • TTD
  • GOOGL

Competitive Landscape

Snap Inc. faces intense competition from larger, more established social media platforms like Meta (Facebook, Instagram) and Google (YouTube). Snap Inc.'s strengths lie in its unique features and younger demographic, while its weaknesses include its smaller user base and profitability challenges.

Major Acquisitions

Voisey

  • Year: 2020
  • Acquisition Price (USD millions): 23
  • Strategic Rationale: Voisey provides music production tools. Acquisition to bring more music tools to content creation.

Growth Trajectory and Initiatives

Historical Growth: Snap Inc.'s historical growth has been characterized by rapid user acquisition followed by periods of slower growth and profitability challenges.

Future Projections: Analyst estimates for Snap Inc.'s future growth vary, with expectations for continued user growth and increasing ad revenue. Profitability remains a key focus.

Recent Initiatives: Recent initiatives include focusing on augmented reality and virtual reality, launching new advertising formats, and partnerships with brands and content creators.

Summary

Snap Inc. has a strong brand with a young audience and benefits from augmented reality innovations, but relies heavily on advertising. User growth has slowed and profitability is a challenge. Snap needs to expand into new markets and integrate e-commerce while navigating intense competition and privacy concerns. The ability to monetize better and focus on profits should improve the fundamentals. With new content creators, focus on advertising products and strategic partnerships, Snap can move to the next level.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings
  • Analyst reports
  • Industry publications

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market share data is based on estimates and may vary. Financial data is delayed.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Snap Inc

Exchange NYSE
Headquaters Santa Monica, CA, United States
IPO Launch date 2017-03-02
Co-Founder, CEO & Director Mr. Evan T. Spiegel
Sector Communication Services
Industry Internet Content & Information
Full time employees 5061
Full time employees 5061

Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and images. It also provides Snapchat+, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an eyewear product; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.