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Snap Inc (SNAP)



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Upturn Advisory Summary
08/14/2025: SNAP (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $9.41
1 Year Target Price $9.41
4 | Strong Buy |
5 | Buy |
32 | Hold |
1 | Sell |
2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -7.53% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 11.96B USD | Price to earnings Ratio - | 1Y Target Price 9.41 |
Price to earnings Ratio - | 1Y Target Price 9.41 | ||
Volume (30-day avg) 44 | Beta 0.62 | 52 Weeks Range 7.06 - 13.28 | Updated Date 08/15/2025 |
52 Weeks Range 7.06 - 13.28 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.32 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-05 | When After Market | Estimate 0.02 | Actual 0.01 |
Profitability
Profit Margin -9.69% | Operating Margin (TTM) -19.31% |
Management Effectiveness
Return on Assets (TTM) -5.51% | Return on Equity (TTM) -26.42% |
Valuation
Trailing PE - | Forward PE 28.33 | Enterprise Value 13262964566 | Price to Sales(TTM) 2.12 |
Enterprise Value 13262964566 | Price to Sales(TTM) 2.12 | ||
Enterprise Value to Revenue 2.35 | Enterprise Value to EBITDA -17.29 | Shares Outstanding 1435680000 | Shares Floating 1089604039 |
Shares Outstanding 1435680000 | Shares Floating 1089604039 | ||
Percent Insiders 24.19 | Percent Institutions 62.38 |
Upturn AI SWOT
Snap Inc

Company Overview
History and Background
Snap Inc. was founded in 2011 as Snapchat by Evan Spiegel, Bobby Murphy, and Reggie Brown. Initially a photo-sharing app with disappearing messages, it evolved into a multifaceted platform with various features like Stories, Discover, and augmented reality lenses.
Core Business Areas
- Advertising: Snap Inc. generates most of its revenue through advertising on its platform. Advertisers can target users based on demographics, interests, and behaviors. Ad formats include Snap Ads, Collection Ads, Story Ads, and AR Lenses.
- Hardware: Snap Inc. has ventured into hardware with products like Spectacles, smart glasses that allow users to capture photos and videos from their perspective.
- Content and Partnerships: Snap Inc. partners with media companies and influencers to create and distribute content on its Discover platform. This provides users with a variety of news, entertainment, and lifestyle content.
Leadership and Structure
Evan Spiegel is the CEO of Snap Inc. The organizational structure includes departments for engineering, product, sales, marketing, and content.
Top Products and Market Share
Key Offerings
- Snapchat: Snapchat is the core product of Snap Inc. and has over 400 million daily active users (DAU). It offers features like disappearing photos and videos, Stories, filters, and lenses. Its competitors include Instagram, TikTok, and Facebook. User growth slowed significantly in recent quarters.
- Spectacles: Spectacles are smart glasses that allow users to capture photos and videos from their point of view. Market share is relatively small compared to other wearable tech products.
- AR Lenses: Snapchat's augmented reality lenses are a popular feature that allows users to overlay digital effects on their faces and surroundings. Lenses are a key revenue driver through sponsored AR experiences. Competitors include Meta and Apple.
Market Dynamics
Industry Overview
The social media and digital advertising industry is highly competitive, with rapid innovation and shifting user preferences. Key trends include the growth of short-form video, the increasing importance of augmented reality, and concerns about data privacy.
Positioning
Snap Inc. positions itself as a camera company, focusing on visual communication and self-expression. Its competitive advantages include its popularity among younger demographics and its innovation in augmented reality.
Total Addressable Market (TAM)
The total addressable market for digital advertising is estimated to be in the hundreds of billions of dollars. Snap Inc. is positioned to capture a share of this market through its advertising platform.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among younger demographics
- Innovative augmented reality capabilities
- Engaging content formats (Stories, Discover)
- Large user base (DAU)
Weaknesses
- Slower user growth compared to competitors
- Reliance on advertising revenue
- Past controversies regarding privacy and data security
- Profitability challenges
Opportunities
- Expanding into new markets and demographics
- Developing new AR-based applications and services
- Monetizing content partnerships
- Improving advertising targeting and measurement
Threats
- Competition from larger social media platforms
- Changing user preferences and habits
- Economic downturn affecting advertising spending
- Increased regulation of data privacy
Competitors and Market Share
Key Competitors
- META
- TTD
- GOOGL
- PINS
Competitive Landscape
Snap Inc. competes with larger and more established social media platforms like Facebook (Meta) and Google. Its advantages include its popularity among younger users and its focus on augmented reality. However, it faces challenges in terms of scale, resources, and profitability.
Major Acquisitions
Voisey
- Year: 2020
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquisition of Voisey for creative tools and content creation.
Ariel AI
- Year: 2021
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquired Ariel AI for computer vision and machine learning capabilities to enhance AR.
Growth Trajectory and Initiatives
Historical Growth: Snap Inc. experienced rapid user and revenue growth in its early years but has since faced challenges in sustaining that growth.
Future Projections: Analyst estimates for Snap Inc.'s future growth vary, with some expecting continued growth in revenue and users, while others are more cautious due to competitive pressures and macroeconomic uncertainties.
Recent Initiatives: Recent initiatives include investing in augmented reality, expanding content partnerships, and improving advertising targeting capabilities.
Summary
Snap Inc. has a strong brand among young users but faces significant competition and profitability challenges. Its AR capabilities and unique content formats are strengths, but slower user growth and reliance on ad revenue are risks. Macroeconomic conditions and competitor actions heavily influence its performance. Recent strategic initiatives aim to bolster growth, but consistent execution is crucial.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Analyst estimates
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions are constantly evolving, and this analysis may not reflect the most current information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Snap Inc
Exchange NYSE | Headquaters Santa Monica, CA, United States | ||
IPO Launch date 2017-03-02 | Co-Founder, CEO & Director Mr. Evan T. Spiegel | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 5206 | Website https://www.snap.com |
Full time employees 5206 | Website https://www.snap.com |
Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and images. It also provides Snapchat+, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an eyewear product; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.

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