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SNAP logo SNAP
Upturn stock ratingUpturn stock rating
SNAP logo

Snap Inc (SNAP)

Upturn stock ratingUpturn stock rating
$7.08
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

08/14/2025: SNAP (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

44 Analysts rated it

Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.

1 Year Target Price $9.41

1 Year Target Price $9.41

Analysts Price Target For last 52 week
$9.41 Target price
52w Low $7.06
Current$7.08
52w High $13.28

Analysis of Past Performance

Type Stock
Historic Profit -7.53%
Avg. Invested days 35
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/14/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 11.96B USD
Price to earnings Ratio -
1Y Target Price 9.41
Price to earnings Ratio -
1Y Target Price 9.41
Volume (30-day avg) 44
Beta 0.62
52 Weeks Range 7.06 - 13.28
Updated Date 08/15/2025
52 Weeks Range 7.06 - 13.28
Updated Date 08/15/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.32

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-08-05
When After Market
Estimate 0.02
Actual 0.01

Profitability

Profit Margin -9.69%
Operating Margin (TTM) -19.31%

Management Effectiveness

Return on Assets (TTM) -5.51%
Return on Equity (TTM) -26.42%

Valuation

Trailing PE -
Forward PE 28.33
Enterprise Value 13262964566
Price to Sales(TTM) 2.12
Enterprise Value 13262964566
Price to Sales(TTM) 2.12
Enterprise Value to Revenue 2.35
Enterprise Value to EBITDA -17.29
Shares Outstanding 1435680000
Shares Floating 1089604039
Shares Outstanding 1435680000
Shares Floating 1089604039
Percent Insiders 24.19
Percent Institutions 62.38

ai summary icon Upturn AI SWOT

Snap Inc

stock logo

Company Overview

overview logo History and Background

Snap Inc. was founded in 2011 as Snapchat by Evan Spiegel, Bobby Murphy, and Reggie Brown. Initially a photo-sharing app with disappearing messages, it evolved into a multifaceted platform with various features like Stories, Discover, and augmented reality lenses.

business area logo Core Business Areas

  • Advertising: Snap Inc. generates most of its revenue through advertising on its platform. Advertisers can target users based on demographics, interests, and behaviors. Ad formats include Snap Ads, Collection Ads, Story Ads, and AR Lenses.
  • Hardware: Snap Inc. has ventured into hardware with products like Spectacles, smart glasses that allow users to capture photos and videos from their perspective.
  • Content and Partnerships: Snap Inc. partners with media companies and influencers to create and distribute content on its Discover platform. This provides users with a variety of news, entertainment, and lifestyle content.

leadership logo Leadership and Structure

Evan Spiegel is the CEO of Snap Inc. The organizational structure includes departments for engineering, product, sales, marketing, and content.

Top Products and Market Share

overview logo Key Offerings

  • Snapchat: Snapchat is the core product of Snap Inc. and has over 400 million daily active users (DAU). It offers features like disappearing photos and videos, Stories, filters, and lenses. Its competitors include Instagram, TikTok, and Facebook. User growth slowed significantly in recent quarters.
  • Spectacles: Spectacles are smart glasses that allow users to capture photos and videos from their point of view. Market share is relatively small compared to other wearable tech products.
  • AR Lenses: Snapchat's augmented reality lenses are a popular feature that allows users to overlay digital effects on their faces and surroundings. Lenses are a key revenue driver through sponsored AR experiences. Competitors include Meta and Apple.

Market Dynamics

industry overview logo Industry Overview

The social media and digital advertising industry is highly competitive, with rapid innovation and shifting user preferences. Key trends include the growth of short-form video, the increasing importance of augmented reality, and concerns about data privacy.

Positioning

Snap Inc. positions itself as a camera company, focusing on visual communication and self-expression. Its competitive advantages include its popularity among younger demographics and its innovation in augmented reality.

Total Addressable Market (TAM)

The total addressable market for digital advertising is estimated to be in the hundreds of billions of dollars. Snap Inc. is positioned to capture a share of this market through its advertising platform.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition among younger demographics
  • Innovative augmented reality capabilities
  • Engaging content formats (Stories, Discover)
  • Large user base (DAU)

Weaknesses

  • Slower user growth compared to competitors
  • Reliance on advertising revenue
  • Past controversies regarding privacy and data security
  • Profitability challenges

Opportunities

  • Expanding into new markets and demographics
  • Developing new AR-based applications and services
  • Monetizing content partnerships
  • Improving advertising targeting and measurement

Threats

  • Competition from larger social media platforms
  • Changing user preferences and habits
  • Economic downturn affecting advertising spending
  • Increased regulation of data privacy

Competitors and Market Share

competitor logo Key Competitors

  • META
  • TTD
  • GOOGL
  • PINS

Competitive Landscape

Snap Inc. competes with larger and more established social media platforms like Facebook (Meta) and Google. Its advantages include its popularity among younger users and its focus on augmented reality. However, it faces challenges in terms of scale, resources, and profitability.

Major Acquisitions

Voisey

  • Year: 2020
  • Acquisition Price (USD millions): 0
  • Strategic Rationale: Acquisition of Voisey for creative tools and content creation.

Ariel AI

  • Year: 2021
  • Acquisition Price (USD millions): 0
  • Strategic Rationale: Acquired Ariel AI for computer vision and machine learning capabilities to enhance AR.

Growth Trajectory and Initiatives

Historical Growth: Snap Inc. experienced rapid user and revenue growth in its early years but has since faced challenges in sustaining that growth.

Future Projections: Analyst estimates for Snap Inc.'s future growth vary, with some expecting continued growth in revenue and users, while others are more cautious due to competitive pressures and macroeconomic uncertainties.

Recent Initiatives: Recent initiatives include investing in augmented reality, expanding content partnerships, and improving advertising targeting capabilities.

Summary

Snap Inc. has a strong brand among young users but faces significant competition and profitability challenges. Its AR capabilities and unique content formats are strengths, but slower user growth and reliance on ad revenue are risks. Macroeconomic conditions and competitor actions heavily influence its performance. Recent strategic initiatives aim to bolster growth, but consistent execution is crucial.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings
  • Market research reports
  • Analyst estimates

Disclaimers:

This analysis is based on publicly available information and is not financial advice. Market conditions are constantly evolving, and this analysis may not reflect the most current information.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Snap Inc

Exchange NYSE
Headquaters Santa Monica, CA, United States
IPO Launch date 2017-03-02
Co-Founder, CEO & Director Mr. Evan T. Spiegel
Sector Communication Services
Industry Internet Content & Information
Full time employees 5206
Full time employees 5206

Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and images. It also provides Snapchat+, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an eyewear product; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.