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Upturn AI SWOT - About
SNAP 
Snap Inc (SNAP)
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Upturn Advisory Summary
07/11/2025: SNAP (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
44 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $9.7
1 Year Target Price $9.7
| 4 | Strong Buy |
| 5 | Buy |
| 32 | Hold |
| 1 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 8.28% | Avg. Invested days 33 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 07/11/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 15.33B USD | Price to earnings Ratio - | 1Y Target Price 9.7 |
Price to earnings Ratio - | 1Y Target Price 9.7 | ||
Volume (30-day avg) 44 | Beta 0.58 | 52 Weeks Range 7.08 - 16.52 | Updated Date 07/12/2025 |
52 Weeks Range 7.08 - 16.52 | Updated Date 07/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -9.63% | Operating Margin (TTM) -14.22% |
Management Effectiveness
Return on Assets (TTM) -5.47% | Return on Equity (TTM) -23.97% |
Valuation
Trailing PE - | Forward PE 38.31 | Enterprise Value 16330168018 | Price to Sales(TTM) 2.77 |
Enterprise Value 16330168018 | Price to Sales(TTM) 2.77 | ||
Enterprise Value to Revenue 2.95 | Enterprise Value to EBITDA -17.29 | Shares Outstanding 1428199936 | Shares Floating 1072745934 |
Shares Outstanding 1428199936 | Shares Floating 1072745934 | ||
Percent Insiders 24.36 | Percent Institutions 63.95 |
Upturn AI SWOT
Snap Inc
Company Overview
History and Background
Snap Inc. was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown as Snapchat. Initially focused on ephemeral messaging, it has evolved into a multifaceted platform offering social media, content creation, and augmented reality features. It went public in 2017.
Core Business Areas
- Advertising: Snap Inc.'s primary revenue source. Sells ad space within the app across various formats like Snap Ads, Collection Ads, and AR lenses.
- Content: Snap Inc. produces and hosts original content through Discover, spotlight and partner channels, generating ad revenue and engagement.
- Hardware: Snap Inc. develops and sells hardware products, mainly Spectacles and Pixy, and other experimental projects
Leadership and Structure
Evan Spiegel is the CEO. Bobby Murphy is the CTO. The organizational structure is hierarchical, with various departments focusing on engineering, product development, sales, marketing, and content.
Top Products and Market Share
Key Offerings
- Snapchat: Snapchat is Snap Inc's primary app. It is used for sending photos and videos, called 'Snaps'. It includes messaging, stories, and discover features. The app is used by more than 400 million people daily. Competitors: Instagram, TikTok, and Meta.
- Spectacles: Smart glasses that record and share short videos directly to Snapchat. It is used by a niche market.Competitors: Meta, Amazon, Google, Apple.
- Advertising Solutions: Snap provides advertising solutions, offering opportunities for brands to reach its user base. Competitors: Meta, Google, TikTok, Amazon.
Market Dynamics
Industry Overview
The social media industry is highly competitive and rapidly evolving. Key trends include the increasing importance of video content, augmented reality, and e-commerce integration.
Positioning
Snap Inc. is positioned as a platform for creative expression and communication, primarily targeting a younger demographic. Its competitive advantages include its innovative AR features and unique ephemeral messaging format.
Total Addressable Market (TAM)
The total addressable market (TAM) for digital advertising is expected to reach hundreds of billions of dollars annually. Snap Inc. is positioned to capture a portion of this market through its advertising solutions and engaged user base.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among young adults
- Innovative AR capabilities
- Engaged user base
- Advertising Products
Weaknesses
- Reliance on advertising revenue
- Slower user growth compared to competitors
- Past controversies
- Profitability challenges
Opportunities
- Expansion into new markets
- Development of new AR applications
- Integration of e-commerce features
- Strategic partnerships
Threats
- Intense competition from larger platforms
- Changing user preferences
- Privacy concerns
- Economic downturn affecting advertising spending
Competitors and Market Share
Key Competitors
- META
- TTD
- GOOGL
Competitive Landscape
Snap Inc. faces intense competition from larger, more established social media platforms like Meta (Facebook, Instagram) and Google (YouTube). Snap Inc.'s strengths lie in its unique features and younger demographic, while its weaknesses include its smaller user base and profitability challenges.
Major Acquisitions
Voisey
- Year: 2020
- Acquisition Price (USD millions): 23
- Strategic Rationale: Voisey provides music production tools. Acquisition to bring more music tools to content creation.
Growth Trajectory and Initiatives
Historical Growth: Snap Inc.'s historical growth has been characterized by rapid user acquisition followed by periods of slower growth and profitability challenges.
Future Projections: Analyst estimates for Snap Inc.'s future growth vary, with expectations for continued user growth and increasing ad revenue. Profitability remains a key focus.
Recent Initiatives: Recent initiatives include focusing on augmented reality and virtual reality, launching new advertising formats, and partnerships with brands and content creators.
Summary
Snap Inc. has a strong brand with a young audience and benefits from augmented reality innovations, but relies heavily on advertising. User growth has slowed and profitability is a challenge. Snap needs to expand into new markets and integrate e-commerce while navigating intense competition and privacy concerns. The ability to monetize better and focus on profits should improve the fundamentals. With new content creators, focus on advertising products and strategic partnerships, Snap can move to the next level.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share data is based on estimates and may vary. Financial data is delayed.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Snap Inc
Exchange NYSE | Headquaters Santa Monica, CA, United States | ||
IPO Launch date 2017-03-02 | Co-Founder, CEO & Director Mr. Evan T. Spiegel | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 5061 | Website https://www.snap.com |
Full time employees 5061 | Website https://www.snap.com | ||
Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and images. It also provides Snapchat+, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an eyewear product; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.
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