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Maplebear Inc. (CART)



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Upturn Advisory Summary
06/27/2025: CART (3-star) is currently NOT-A-BUY. Pass it for now.
Year Target Price $52.3
Year Target Price $52.3
11 | Strong Buy |
7 | Buy |
14 | Hold |
0 | Under performing |
0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 22.82% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 11.70B USD | Price to earnings Ratio 29.51 | 1Y Target Price 52.49 |
Price to earnings Ratio 29.51 | 1Y Target Price 52.49 | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 29.84 - 53.44 | Updated Date 06/29/2025 |
52 Weeks Range 29.84 - 53.44 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.52 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 12.53% | Operating Margin (TTM) 12.26% |
Management Effectiveness
Return on Assets (TTM) 6.81% | Return on Equity (TTM) 12.96% |
Valuation
Trailing PE 29.51 | Forward PE 18.25 | Enterprise Value 10088558148 | Price to Sales(TTM) 3.39 |
Enterprise Value 10088558148 | Price to Sales(TTM) 3.39 | ||
Enterprise Value to Revenue 2.92 | Enterprise Value to EBITDA 19.07 | Shares Outstanding 260735008 | Shares Floating 178087007 |
Shares Outstanding 260735008 | Shares Floating 178087007 | ||
Percent Insiders 12.28 | Percent Institutions 81.68 |
Analyst Ratings
Rating 3.91 | Target Price 52.3 | Buy 7 | Strong Buy 11 |
Buy 7 | Strong Buy 11 | ||
Hold 14 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Maplebear Inc.

Company Overview
History and Background
Maplebear Inc., operating as Instacart, was founded in 2012. It quickly evolved from a simple on-demand grocery delivery service to a platform connecting consumers with personal shoppers across a vast network of retailers.
Core Business Areas
- Grocery Delivery: Instacart's core business is delivering groceries and other goods from various retailers to customers' homes or other locations. They earn revenue through delivery fees, service fees, and markups on product prices.
- Advertising: Instacart also generates revenue through advertising on its platform. Brands pay to promote their products and increase visibility within the Instacart app and website.
- Subscription Services: Instacart offers Instacart+, a subscription service that provides benefits such as free delivery and reduced service fees.
- Enterprise Services: Instacart provides technology and services to retailers to improve their online ordering and fulfillment capabilities.
Leadership and Structure
Fidji Simo is the CEO of Instacart. The company has a typical corporate structure with various departments including engineering, operations, marketing, and finance.
Top Products and Market Share
Key Offerings
- Grocery Delivery: Instacart's grocery delivery service is its flagship offering. They partner with over 80,000 stores across more than 14,000 cities in North America. Competitors include Walmart, Amazon Fresh, and DoorDash. Instacart's revenue from delivery fees in 2023 was around $1.2 billion. (Market share estimated at 25% in the US).
- market_share: 25
- revenue_2023: 1200000000
- Instacart+: Instacart+ is a subscription service that provides users with free delivery on orders over $35 and reduced service fees. Competitors include Walmart+ and Amazon Prime. Instacart reported over 5 million Instacart+ subscribers in 2023. Revenue is estimated at $500 million.
- market_share: 15
- revenue_2023: 500000000
- Advertising Solutions: Instacart's advertising platform allows brands to promote their products to consumers using search and other sponsored placements. Competitors include Amazon Advertising and other retailer media networks. Instacart's advertising revenue in 2023 was approximately $800 million.
- market_share: 10
- revenue_2023: 800000000
Market Dynamics
Industry Overview
The online grocery market is experiencing significant growth, driven by changing consumer preferences and the increasing convenience of online shopping. The industry is highly competitive, with numerous players vying for market share.
Positioning
Instacart is a leading player in the online grocery market. Its competitive advantages include its large network of retail partners, its established brand recognition, and its technology platform.
Total Addressable Market (TAM)
The estimated total addressable market (TAM) for online grocery is projected to reach $250 billion by 2025. Instacart is positioned to capture a significant portion of this TAM, estimated at around 25%.
Upturn SWOT Analysis
Strengths
- Large network of retail partners
- Established brand recognition
- Technology platform
- Wide geographic reach
- Strong customer base
Weaknesses
- Reliance on gig workers
- Profitability challenges
- Competition from larger players
- Service fees perception
- Dependence on retail partner inventory
Opportunities
- Expansion into new markets
- Partnerships with new retailers
- Development of new services
- Increased adoption of online grocery shopping
- Growth in advertising revenue
Threats
- Increased competition
- Economic downturn
- Changes in consumer preferences
- Regulatory challenges
- Labor disputes
Competitors and Market Share
Key Competitors
- WMT
- AMZN
- DASH
Competitive Landscape
Instacart benefits from its first-mover advantage and strong relationships with retailers, however, it faces stiff competition from larger, well-capitalized companies like Amazon and Walmart that have extensive logistics networks and a vast ecosystem of services.
Major Acquisitions
Eversight
- Year: 2022
- Acquisition Price (USD millions): 320
- Strategic Rationale: Eversight's AI-powered pricing and promotions platform enhances Instacart's advertising capabilities and provides more value to retailers.
Growth Trajectory and Initiatives
Historical Growth: Instacart has experienced rapid growth in recent years, driven by the increasing adoption of online grocery shopping.
Future Projections: Analysts project revenue growth of 15-20% per year over the next five years.
Recent Initiatives: Recent strategic initiatives include expanding into new markets, partnering with new retailers, and developing new services such as same-day delivery and express delivery.
Summary
Instacart holds a strong position in the growing online grocery market, fueled by its retail partnerships and brand recognition. However, it must address profitability concerns and navigate intense competition from larger players with established logistics. Its future depends on continued innovation, market expansion, and efficient management of gig workers, while capitalizing on advertising revenue streams.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Maplebear Inc.
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2023-09-19 | President, CEO & Chairman Ms. Fidji Simo | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 3265 | Website https://www.instacart.com |
Full time employees 3265 | Website https://www.instacart.com |
Maplebear Inc., doing business as Instacart, engages in the provision of online grocery shopping services to households in North America. Its service can be provided through company's mobile application or website. The company also provides advertising services; and software-as-a-service solutions. Maplebear Inc., was incorporated in 2012 and is headquartered in San Francisco, California.
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