Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- About
CART 
Maplebear Inc. (CART)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
01/02/2026: CART (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
32 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $50.58
1 Year Target Price $50.58
| 11 | Strong Buy |
| 7 | Buy |
| 14 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 20.13% | Avg. Invested days 34 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 01/02/2026 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 11.57B USD | Price to earnings Ratio 24.13 | 1Y Target Price 50.58 |
Price to earnings Ratio 24.13 | 1Y Target Price 50.58 | ||
Volume (30-day avg) 32 | Beta 1.02 | 52 Weeks Range 34.78 - 53.50 | Updated Date 01/4/2026 |
52 Weeks Range 34.78 - 53.50 | Updated Date 01/4/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.82 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 14.15% | Operating Margin (TTM) 17.89% |
Management Effectiveness
Return on Assets (TTM) 8.22% | Return on Equity (TTM) 15.33% |
Valuation
Trailing PE 24.13 | Forward PE 17.09 | Enterprise Value 9835822449 | Price to Sales(TTM) 3.18 |
Enterprise Value 9835822449 | Price to Sales(TTM) 3.18 | ||
Enterprise Value to Revenue 2.71 | Enterprise Value to EBITDA 15.2 | Shares Outstanding 262532964 | Shares Floating 184928220 |
Shares Outstanding 262532964 | Shares Floating 184928220 | ||
Percent Insiders 10.41 | Percent Institutions 85.75 |
Upturn AI SWOT
Maplebear Inc.
Company Overview
History and Background
Maplebear Inc. was founded in 2012. It operates under the brand name Instacart. The company has grown to become a leading online grocery platform in North America, facilitating same-day delivery and pickup from a wide range of retailers. Significant milestones include its rapid expansion across the US and Canada, its IPO in September 2023, and continuous development of its technology and services.
Core Business Areas
- Grocery Delivery and Pickup: Instacart's primary service involves connecting consumers with local grocery stores and other retailers for online ordering, delivery, and pickup. This includes partnerships with major supermarket chains, specialty stores, and even pharmacies.
- Advertising and Media: Maplebear Inc. also operates an advertising platform for its retail partners and consumer packaged goods (CPG) brands. This allows brands to reach customers directly at the point of purchase and drive sales.
- Technology and Fulfillment Solutions: The company develops and deploys proprietary technology for order management, logistics, and shopper coordination, optimizing the entire grocery fulfillment process.
Leadership and Structure
Maplebear Inc. is led by a management team with extensive experience in technology, retail, and e-commerce. The current CEO is Fidji Simo. The company operates as a publicly traded entity with a board of directors overseeing its strategic direction and governance.
Top Products and Market Share
Key Offerings
- Instacart Marketplace: The core offering is the Instacart app and website, allowing users to browse and order from a vast selection of retailers. The platform's market share in the online grocery delivery sector is significant, estimated to be around 60-70% in the US. Key competitors include DoorDash (with its grocery offerings), Uber Eats (also expanding into groceries), and direct-to-consumer grocery services from major retailers like Walmart and Amazon Fresh.
- Instacart Ads: A suite of advertising products for brands to promote their products on the Instacart platform. This is a growing revenue stream for the company. Specific market share data for the online grocery advertising segment is not readily available, but it's a competitive space with platforms like Amazon Advertising and retailer-specific ad networks.
- Instacart+: A subscription service offering benefits like free delivery on eligible orders and reduced service fees. This aims to increase customer loyalty and order frequency. Its market share is within the overall subscription service market for e-commerce.
Market Dynamics
Industry Overview
The online grocery delivery industry has experienced substantial growth, accelerated by the COVID-19 pandemic. It is characterized by intense competition, evolving consumer preferences for convenience, and the need for efficient logistics and technology. Key trends include the expansion of quick-commerce, the integration of in-store and online experiences, and the increasing use of data analytics to personalize offerings.
Positioning
Maplebear Inc. is a leading player in the North American online grocery delivery market, benefiting from its extensive network of retail partners, broad customer base, and robust technology platform. Its competitive advantages include its first-mover advantage in many markets, strong brand recognition, and a sophisticated logistics system. However, it faces intense competition from established e-commerce giants and traditional retailers building their own online capabilities.
Total Addressable Market (TAM)
The total addressable market for online grocery in North America is substantial and continues to grow, with estimates varying but often in the hundreds of billions of dollars annually. Maplebear Inc. is well-positioned to capture a significant portion of this TAM due to its established infrastructure and partnerships, though it competes for a share that also includes direct sales by retailers and other delivery platforms.
Upturn SWOT Analysis
Strengths
- Extensive network of retail partners across North America.
- Strong brand recognition and customer loyalty.
- Advanced proprietary technology for logistics and order fulfillment.
- Diversified revenue streams through advertising and subscription services.
- Significant market share in the online grocery delivery sector.
Weaknesses
- Reliance on a gig economy workforce, which can lead to labor challenges and reputational risks.
- Profitability challenges in a highly competitive, low-margin industry.
- Dependence on retailer relationships, which could shift.
- High operating costs associated with logistics and delivery.
Opportunities
- Expansion into new product categories and service offerings (e.g., alcohol delivery, prescription delivery).
- Further development of its advertising platform and data monetization capabilities.
- International market expansion beyond North America.
- Technological advancements in automation and AI to improve efficiency.
- Partnerships with emerging direct-to-consumer brands.
Threats
- Intensifying competition from large e-commerce players and traditional retailers.
- Potential regulatory changes affecting gig economy workers.
- Rising customer acquisition costs and diminishing returns on marketing spend.
- Economic downturns impacting consumer spending on discretionary services.
- Data security breaches and privacy concerns.
Competitors and Market Share
Key Competitors
- DoorDash (DASH)
- Uber Technologies (UBER)
- Amazon.com, Inc. (AMZN)
Competitive Landscape
Maplebear Inc. holds a dominant position in the US online grocery delivery market, differentiating itself through its extensive retailer network and specialized focus. However, competitors like DoorDash and Uber Eats leverage their existing logistics infrastructure for food delivery and are increasingly expanding into grocery. Amazon's strength lies in its vast e-commerce ecosystem and Amazon Fresh service. Maplebear's advantage is its deep integration with grocery retailers and its robust advertising platform, while its disadvantage can be its reliance on third-party retailers and a gig workforce.
Growth Trajectory and Initiatives
Historical Growth: Maplebear Inc. has demonstrated robust historical growth, evolving from a startup to a dominant player in the online grocery market. This growth has been fueled by strategic partnerships with retailers, expansion of its service area, and continuous innovation in its platform and delivery network.
Future Projections: Analyst projections for Maplebear Inc.'s future growth typically point to continued expansion in its core grocery delivery business, further development of its advertising segment, and potential entry into new markets or service verticals. Growth is expected to be driven by increasing consumer adoption of online shopping and the company's efforts to enhance efficiency and customer experience.
Recent Initiatives: Recent initiatives include the expansion of its advertising business, enhancements to the Instacart+ subscription service, partnerships with new retailers, and continued investment in technology to improve delivery times and operational efficiency. The company has also focused on driving towards profitability and optimizing its operational model.
Summary
Maplebear Inc. (Instacart) is a dominant force in the North American online grocery delivery market, boasting strong brand recognition and a vast retailer network. Its robust technology and growing advertising business are key strengths. However, the company faces intense competition, challenges in achieving consistent profitability, and reliance on a gig workforce. Continued investment in technology and strategic expansion are crucial for sustained growth and market leadership.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Investor Relations (SEC Filings)
- Industry Market Research Reports
- Financial News and Analysis Platforms
Disclaimers:
This analysis is based on publicly available information and general market trends. Financial data and market share figures are estimates and subject to change. This is not financial advice, and investors should conduct their own due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Maplebear Inc.
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2023-09-19 | Chairman, CEO & President Mr. Chris Rogers | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 3265 | Website https://www.instacart.com |
Full time employees 3265 | Website https://www.instacart.com | ||
Maplebear Inc., doing business as Instacart, engages in the provision of online grocery shopping services to households in North America. Its service can be provided through company's mobile application or website. The company also provides advertising services; and software-as-a-service solutions. Maplebear Inc., was incorporated in 2012 and is headquartered in San Francisco, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.