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Upturn AI SWOT - About
CART 
Maplebear Inc. (CART)
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Upturn Advisory Summary
08/14/2025: CART (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
32 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $60.6
1 Year Target Price $60.6
| 11 | Strong Buy |
| 7 | Buy |
| 14 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 10.32% | Avg. Invested days 36 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 11.56B USD | Price to earnings Ratio 25.36 | 1Y Target Price 60.6 |
Price to earnings Ratio 25.36 | 1Y Target Price 60.6 | ||
Volume (30-day avg) 32 | Beta - | 52 Weeks Range 31.99 - 53.50 | Updated Date 08/15/2025 |
52 Weeks Range 31.99 - 53.50 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.73 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate 0.18 | Actual 0.41 |
Profitability
Profit Margin 13.76% | Operating Margin (TTM) 13.46% |
Management Effectiveness
Return on Assets (TTM) 7.83% | Return on Equity (TTM) 14.54% |
Valuation
Trailing PE 25.36 | Forward PE 17.86 | Enterprise Value 9997354271 | Price to Sales(TTM) 3.26 |
Enterprise Value 9997354271 | Price to Sales(TTM) 3.26 | ||
Enterprise Value to Revenue 2.82 | Enterprise Value to EBITDA 16.39 | Shares Outstanding 263438000 | Shares Floating 180963654 |
Shares Outstanding 263438000 | Shares Floating 180963654 | ||
Percent Insiders 10.18 | Percent Institutions 86.43 |
Upturn AI SWOT
Maplebear Inc.
Company Overview
History and Background
Maplebear Inc., operating as Instacart, was founded in 2012. It initially focused on providing grocery delivery services and has grown to become a major player in the online grocery and retail space, partnering with various retailers.
Core Business Areas
- Grocery Delivery: Instacart's core business is its on-demand grocery delivery service, allowing customers to order groceries from local stores and have them delivered to their doorstep.
- Retail Delivery: Expands beyond groceries to include delivery from other retail stores, such as pharmacies, pet supply stores, and home improvement retailers.
- Advertising: Instacart generates revenue through advertising, allowing brands to promote their products on its platform.
- Subscription Services: Instacart offers a subscription service (Instacart+) that provides benefits like free delivery and reduced service fees.
Leadership and Structure
Fidji Simo is the CEO of Instacart. The company has a typical corporate structure with various departments, including operations, technology, marketing, and finance.
Top Products and Market Share
Key Offerings
- Grocery Delivery Platform: Instacart's main product is its platform connecting customers with personal shoppers and retailers. It currently holds approximately 25% of the online grocery market share in the US. Competitors include Walmart, Amazon, Kroger.
- Instacart+ Subscription: A subscription service offering free delivery, reduced service fees, and other perks. No exact market share data available. Competitors include Walmart+ and Amazon Prime.
- Advertising Solutions: Instacart provides advertising solutions to brands, enabling them to promote products within the app and on the platform. Revenue data not precisely available. Competitors include other online grocery advertising platforms, and Amazon advertising.
Market Dynamics
Industry Overview
The online grocery delivery industry is experiencing significant growth, driven by changing consumer preferences and technological advancements. It is highly competitive and fragmented.
Positioning
Instacart is a leading player in the online grocery delivery market, known for its wide selection of retailers and delivery speed. Its competitive advantages include its established brand recognition and partnerships with numerous retailers.
Total Addressable Market (TAM)
The total addressable market for online grocery is expected to reach hundreds of billions of dollars in the coming years. Instacart is positioned to capture a significant portion of this market, but faces competition.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive retailer partnerships
- Large network of personal shoppers
- Established technology platform
Weaknesses
- Reliance on gig workers
- Profitability concerns
- High delivery fees
- Dependence on retailer relationships
Opportunities
- Expanding into new markets
- Offering additional services (e.g., meal kits)
- Developing new technologies (e.g., autonomous delivery)
- Strengthening retailer partnerships
Threats
- Increased competition
- Changing consumer preferences
- Economic downturn
- Regulation of gig economy
Competitors and Market Share
Key Competitors
- WMT
- AMZN
- KR
Competitive Landscape
Instacart faces intense competition from large retailers like Walmart and Amazon, as well as regional grocery chains. Its advantage lies in its dedicated focus on grocery delivery and partnerships with a wide range of retailers. However, the ability to fulfill last-mile delivery efficiently at a profit remains a challenge.
Major Acquisitions
Peeq
- Year: 2020
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquired for its AI-powered visual search technology to enhance the shopping experience.
Growth Trajectory and Initiatives
Historical Growth: Instacart has experienced rapid growth in revenue and user base in recent years, particularly during the pandemic.
Future Projections: Analyst projections suggest continued growth, but at a slower pace than during the pandemic surge.
Recent Initiatives: Recent initiatives include expanding into new retail categories, launching new subscription plans, and investing in technology to improve the customer experience.
Summary
Instacart is a leading online grocery platform with a strong brand and extensive partnerships. However, profitability remains a challenge in a highly competitive market. The company must continue to innovate and adapt to changing consumer preferences to maintain its position and achieve sustainable growth. Key threats are increased competition from established players and the need to navigate the complexities of the gig economy.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
- Various News Sources
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market data can change rapidly. Consult a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Maplebear Inc.
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2023-09-19 | President, CEO & Chairman Ms. Fidji Simo | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 3265 | Website https://www.instacart.com |
Full time employees 3265 | Website https://www.instacart.com | ||
Maplebear Inc., doing business as Instacart, engages in the provision of online grocery shopping services to households in North America. Its service can be provided through company's mobile application or website. The company also provides advertising services; and software-as-a-service solutions. Maplebear Inc., was incorporated in 2012 and is headquartered in San Francisco, California.
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