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CART 
Maplebear Inc. (CART)
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Upturn Advisory Summary
12/04/2025: CART (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
32 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $50.42
1 Year Target Price $50.42
| 11 | Strong Buy |
| 7 | Buy |
| 14 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 17.99% | Avg. Invested days 32 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 12/04/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 11.23B USD | Price to earnings Ratio 23.42 | 1Y Target Price 50.42 |
Price to earnings Ratio 23.42 | 1Y Target Price 50.42 | ||
Volume (30-day avg) 32 | Beta 1.11 | 52 Weeks Range 34.78 - 53.50 | Updated Date 12/4/2025 |
52 Weeks Range 34.78 - 53.50 | Updated Date 12/4/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.82 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-10 | When - | Estimate 0.2 | Actual 0.51 |
Profitability
Profit Margin 14.15% | Operating Margin (TTM) 17.89% |
Management Effectiveness
Return on Assets (TTM) 8.22% | Return on Equity (TTM) 15.33% |
Valuation
Trailing PE 23.42 | Forward PE 17.64 | Enterprise Value 9210993994 | Price to Sales(TTM) 3.09 |
Enterprise Value 9210993994 | Price to Sales(TTM) 3.09 | ||
Enterprise Value to Revenue 2.54 | Enterprise Value to EBITDA 14.24 | Shares Outstanding 262532964 | Shares Floating 184922969 |
Shares Outstanding 262532964 | Shares Floating 184922969 | ||
Percent Insiders 10.41 | Percent Institutions 85.54 |
Upturn AI SWOT
Maplebear Inc.
Company Overview
History and Background
Maplebear Inc., operating as Instacart, was founded in 2012. It evolved from a same-day grocery delivery service to a platform connecting customers with personal shoppers who fulfill and deliver their orders. Key milestones include securing funding rounds, expanding its network of retailers, and developing technology to optimize the shopping and delivery process.
Core Business Areas
- Grocery Delivery: Instacart's primary service involves partnering with grocery retailers to offer online ordering and same-day delivery to customers. This includes fulfillment by personal shoppers.
- Retail Platform: Instacart provides a platform for retailers to enhance their online presence and offer delivery services without developing their own infrastructure.
- Advertising: Instacart generates revenue through advertising placements on its platform, allowing brands to promote their products to users during the shopping experience.
- Instacart Platform Services: Instacart offers end-to-end enterprise solutions for grocery partners to facilitate fulfillment.
Leadership and Structure
The leadership team consists of Fidji Simo (CEO), and other key executives. Instacart operates with a hierarchical structure, with functional departments such as engineering, product, operations, and marketing.
Top Products and Market Share
Key Offerings
- Instacart Marketplace: Instacart's core platform for grocery delivery. Instacart holds a significant portion of the online grocery market share. Competitors include Amazon Fresh, Walmart, and DoorDash.
- market_share: 0.47
- Instacart Platform Services: End-to-end enterprise solutions that enable grocers to meet their customer's needs online and in-store. Competitors include Takeoff Technologies, Fabric, and Dematic.
- market_share: 0.05
- Instacart Advertising: Retailers pay Instacart to ensure their goods are seen first during search results. Competing advertising services are available at Amazon, Walmart, Kroger.
- market_share: 0.25
Market Dynamics
Industry Overview
The online grocery delivery industry is experiencing rapid growth, driven by changing consumer preferences and increased demand for convenience. The market is competitive, with multiple players vying for market share.
Positioning
Instacart is positioned as a leading online grocery platform, leveraging its extensive network of retailers and shoppers to provide efficient and convenient delivery services. It has a strong brand recognition and a large user base.
Total Addressable Market (TAM)
The TAM for online grocery in the US is estimated to be over $1 trillion. Instacart's position gives it access to capture a significant proportion of this market. Instacart is continuing to expand their products and services with platform services and advertising.
Upturn SWOT Analysis
Strengths
- Extensive Retailer Network
- Large User Base
- Strong Brand Recognition
- Advanced Technology Platform
- Delivery Infrastructure
Weaknesses
- Reliance on Personal Shoppers
- Profitability Concerns
- High Delivery Fees
- Dependence on Retailer Partnerships
- Sensitivity to Economic Downturn
Opportunities
- Expansion into New Geographies
- Partnerships with Additional Retailers
- Development of New Services (e.g., meal kits)
- Improve Operational efficiency
- Increasing advertising revenue
- Growth in online grocery adoption
Threats
- Increased Competition
- Changing Consumer Preferences
- Economic Downturn
- Labor Regulations
- Amazon's Growing Presence
- Walmart's Growing Presence
Competitors and Market Share
Key Competitors
- AMZN
- WMT
- DASH
Competitive Landscape
Instacart's advantages include its extensive retailer network and strong brand recognition. Disadvantages include profitability concerns and reliance on personal shoppers.
Major Acquisitions
Pushtrak
- Year: 2015
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquisition to bolster its delivery logistics and operational efficiency.
Growth Trajectory and Initiatives
Historical Growth: Instacart has experienced rapid growth in recent years, driven by the increasing adoption of online grocery delivery.
Future Projections: Future growth projections depend on market conditions, competitive pressures, and Instacart's ability to innovate and expand its services.
Recent Initiatives: Recent initiatives include expanding partnerships, developing new technology, and launching new services like Instacart Platform Services.
Summary
Instacart is a leading player in the online grocery delivery market, with a strong brand and extensive retailer network. However, the company faces challenges related to profitability and competition. Its platform services and advertising are working well, but Instacart needs to manage labor costs and regulatory risks.
Similar Stocks
Sources and Disclaimers
Data Sources:
- SEC Filings
- Market Research Reports
- Company Press Releases
- Analyst Reports
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Maplebear Inc.
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2023-09-19 | CEO, President & Director Mr. Chris Rogers | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 3265 | Website https://www.instacart.com |
Full time employees 3265 | Website https://www.instacart.com | ||
Maplebear Inc., doing business as Instacart, engages in the provision of online grocery shopping services to households in North America. Its service can be provided through company's mobile application or website. The company also provides advertising services; and software-as-a-service solutions. Maplebear Inc., was incorporated in 2012 and is headquartered in San Francisco, California.
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