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Upturn AI Summary - About
Maplebear Inc.(CART)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CART
11/05/2026: CART (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Maplebear Inc., known as Instacart, is a technology platform connecting consumers with local grocers for delivery and pickup. The company has a leading position in grocery-specific logistics and has successfully diversified into a high-margin advertising business, which is a key driver for its path to profitability. Its growth story hinges on expanding enterprise software solutions for retailers and increasing ad monetization. However, the company faces significant risks from intense competition, regulatory scrutiny of gig-labor models, and fluctuating consumer demand. It may best suit growth-oriented investors looking for exposure to digital retail evolution, though potential investors should monitor regulatory and competitive developments closely.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company focuses on expanding its platform and advertising revenue in a massive addressable market. |
| Momentum investor | Mixed fit | Momentum potential is conditional on sustained earnings beats and positive market trends in the gig economy. |
| Value investor | Weak fit | Valuation remains based on future growth expectations rather than current cash flow yield. |
| Dividend investor | Weak fit | The company does not pay a dividend as it prioritizes reinvestment for growth. |
| Low-risk investor | Weak fit | High exposure to regulatory risks and intense market competition creates significant volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is susceptible to fluctuations based on consumer sentiment and tech sector trends. |
| Valuation risk | Medium / high | Market prices incorporate high expectations for long-term growth and margin expansion. |
| Competition risk (Direct Logistics) | High | Intense rivalry from Amazon, Uber, and DoorDash challenges market share stability. |
| Business quality | Medium | While the platform has a strong network effect, the core delivery model faces margin pressure. |
| Dividend income | Low / none | No dividend payments are provided to shareholders. |
| Execution risk | Medium | Success depends on managing gig worker supply and grocery partner relationships effectively. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 13.01% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 11/05/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 14.01B USD | Price to earnings Ratio 31.01 | 1Y Target Price 61.59 |
Price to earnings Ratio 31.01 | 1Y Target Price 61.59 | ||
Volume (30-day avg) 6.6M shares | Beta 0.69 | 52 Weeks Range 32.73 - 62.00 | Updated Date 11/04/2026 |
52 Weeks Range 32.73 - 62.00 | Updated Date 11/04/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.91 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Marketplace | Delivery and pickup transaction fees and service charges from customers. | The primary way Instacart makes money from your orders. |
| Advertising | Revenue from CPG brands paying for visibility on the platform. | A high-margin business segment that is increasingly important for profit. |
| Enterprise | Fees from grocers for using Instacart’s white-label technology and fulfillment tools. | Software-as-a-Service revenue helping grocers build their own online presence. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-29 | When Before Market | Estimate 0.64 | Actual 0.6 |
Profitability
Profit Margin 11.67% | Operating Margin (TTM) 15.89% |
Management Effectiveness
Return on Assets (TTM) 9.22% | Return on Equity (TTM) 15.57% |
Valuation
Trailing PE 31.01 | Forward PE 17.57 | Enterprise Value 12.90B | Price to Sales(TTM) 3.38 |
Enterprise Value 12.90B | Price to Sales(TTM) 3.38 | ||
Enterprise Value to Revenue 3.11 | Enterprise Value to EBITDA 17.81 | Shares Outstanding 236.50M | Shares Floating 164.77M |
Shares Outstanding 236.50M | Shares Floating 164.77M | ||
Percent Insiders 11.01 | Percent Institutions 79.7 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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