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Upturn AI SWOT - About
CART 
Maplebear Inc. (CART)
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Upturn Advisory Summary
06/13/2025: CART (3-star) is a REGULAR-BUY. BUY since 28 days. Profits (-4.91%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Analysis of Past Performance
Type Stock | Historic Profit 23.47% | Avg. Invested days 37 | Today’s Advisory Regular Buy |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 06/13/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 11.31B USD | Price to earnings Ratio 28.53 | 1Y Target Price 52.58 |
Price to earnings Ratio 28.53 | 1Y Target Price 52.58 | ||
Volume (30-day avg) 4119556 | Beta - | 52 Weeks Range 29.84 - 53.44 | Updated Date 06/15/2025 |
52 Weeks Range 29.84 - 53.44 | Updated Date 06/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.52 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 12.53% | Operating Margin (TTM) 12.26% |
Management Effectiveness
Return on Assets (TTM) 6.81% | Return on Equity (TTM) 12.96% |
Valuation
Trailing PE 28.53 | Forward PE 17.64 | Enterprise Value 9700063461 | Price to Sales(TTM) 3.27 |
Enterprise Value 9700063461 | Price to Sales(TTM) 3.27 | ||
Enterprise Value to Revenue 2.81 | Enterprise Value to EBITDA 18.34 | Shares Outstanding 260735008 | Shares Floating 165720361 |
Shares Outstanding 260735008 | Shares Floating 165720361 | ||
Percent Insiders 12.28 | Percent Institutions 81.68 |
Analyst Ratings
Rating 3.91 | Target Price 52.3 | Buy 7 | Strong Buy 11 |
Buy 7 | Strong Buy 11 | ||
Hold 14 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Maplebear Inc.
Company Overview
History and Background
Maplebear Inc., doing business as Instacart, was founded in 2012. It started as a service offering grocery delivery through personal shoppers and has evolved into a leading online grocery platform in North America, partnering with various retailers.
Core Business Areas
- Grocery Delivery & Pickup: Provides on-demand grocery delivery and pickup services to consumers from various retailers.
- Advertising & Data Services: Offers advertising solutions to brands looking to reach consumers on the Instacart platform. This includes sponsored product listings and display ads. Also, leverages data to provide analytics to retailers.
- Enterprise Services: Provides technology and fulfillment solutions to retailers looking to enhance their online grocery offerings.
Leadership and Structure
Fidji Simo serves as the CEO. The organizational structure is based on functional teams covering engineering, product, operations, marketing, and partnerships.
Top Products and Market Share
Key Offerings
- Grocery Delivery: Core service connecting consumers with personal shoppers for delivery from local grocery stores. Instacart holds a significant portion of the grocery delivery market, estimated around 40%, but this varies regionally. Competitors include DoorDash, Uber Eats, and Amazon Fresh.
- Instacart Ads: Advertising platform for brands to promote products within the Instacart app. Revenue generated from ads is a growing portion of Instacart's overall revenue, estimated in the billions annually. Competitors are other advertising networks and platforms.
- Instacart Platform (Enterprise): A suite of technologies, including storefront, fulfillment, ads, and data insights, that helps grocers build and scale their online businesses. Competitors include retail technology providers such as Mercatus and other custom solutions.
Market Dynamics
Industry Overview
The online grocery market is rapidly growing, driven by changing consumer preferences for convenience and increased digital adoption. The industry is highly competitive, with various players vying for market share.
Positioning
Instacart is a leading online grocery platform, positioned as a convenient and efficient way for consumers to shop for groceries from various retailers. Its competitive advantages include a large network of retail partners and a strong brand presence.
Total Addressable Market (TAM)
The TAM for online grocery in North America is estimated to be several hundred billion dollars annually. Instacart is well-positioned to capture a significant portion of this market through its various offerings. However, competitors are pushing hard to win more customers.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive network of retail partners
- Large user base
- Advanced technology platform
- Established infrastructure for grocery delivery
Weaknesses
- Reliance on personal shoppers
- High delivery fees
- Potential for errors in order fulfillment
- Profitability concerns in some markets
- Dependence on partnerships with retailers
Opportunities
- Expansion into new markets
- Partnerships with additional retailers
- Development of new services, such as meal kits
- Integration of AI to optimize delivery routes
- Further development of advertising platform
Threats
- Increased competition from other online grocery platforms
- Economic downturn impacting consumer spending
- Changes in consumer preferences
- Regulatory challenges
- Rising labor costs
Competitors and Market Share
Key Competitors
- DASH
- UBER
- AMZN
Competitive Landscape
Instacart has a strong first-mover advantage and a large user base. Its competitive advantages include a wide selection of retailers and a well-developed technology platform. However, competitors like DoorDash and Uber Eats are rapidly expanding their grocery delivery offerings and are very profitable.
Major Acquisitions
Eversight
- Year: 2022
- Acquisition Price (USD millions):
- Strategic Rationale: Acquired Eversight, an AI-powered pricing and promotions platform for the grocery industry, to enhance Instacart's advertising capabilities.
Growth Trajectory and Initiatives
Historical Growth: Instacart has experienced significant growth in recent years, driven by the increasing popularity of online grocery shopping. However, growth rates may be slowing as the market matures.
Future Projections: Future projections are dependent on market conditions and are subject to change. Analysts expect continued growth, but the specific rate is uncertain.
Recent Initiatives: Recent initiatives include expanding partnerships with retailers, investing in technology to improve the shopper experience, and developing new advertising products.
Summary
Instacart is a leading online grocery platform with a strong brand and extensive retail network. While facing increasing competition, its focus on advertising and enterprise services offers growth potential. Key areas for focus include improving profitability and managing operational complexities and expanding enterprise to retail services and offerings.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- Market research data
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data is subject to change and may not be entirely accurate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Maplebear Inc.
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2023-09-19 | President, CEO & Chairman Ms. Fidji Simo | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 3265 | Website https://www.instacart.com |
Full time employees 3265 | Website https://www.instacart.com | ||
Maplebear Inc., doing business as Instacart, engages in the provision of online grocery shopping services to households in North America. Its service can be provided through company's mobile application or website. The company also provides advertising services; and software-as-a-service solutions. Maplebear Inc., was incorporated in 2012 and is headquartered in San Francisco, California.
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