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CART 
Maplebear Inc. (CART)
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Upturn Advisory Summary
11/13/2025: CART (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
32 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $50.67
1 Year Target Price $50.67
| 11 | Strong Buy |
| 7 | Buy |
| 14 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 15.45% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 11/13/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 10.35B USD | Price to earnings Ratio 21.65 | 1Y Target Price 50.67 |
Price to earnings Ratio 21.65 | 1Y Target Price 50.67 | ||
Volume (30-day avg) 32 | Beta 1.11 | 52 Weeks Range 34.78 - 53.50 | Updated Date 11/13/2025 |
52 Weeks Range 34.78 - 53.50 | Updated Date 11/13/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.82 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-10 | When - | Estimate 0.2 | Actual 0.51 |
Profitability
Profit Margin 14.15% | Operating Margin (TTM) 17.89% |
Management Effectiveness
Return on Assets (TTM) 8.22% | Return on Equity (TTM) 15.33% |
Valuation
Trailing PE 21.65 | Forward PE 15.5 | Enterprise Value 8599292188 | Price to Sales(TTM) 2.85 |
Enterprise Value 8599292188 | Price to Sales(TTM) 2.85 | ||
Enterprise Value to Revenue 2.37 | Enterprise Value to EBITDA 13.29 | Shares Outstanding 262532964 | Shares Floating 185440159 |
Shares Outstanding 262532964 | Shares Floating 185440159 | ||
Percent Insiders 10.45 | Percent Institutions 85.07 |
Upturn AI SWOT
Maplebear Inc.
Company Overview
History and Background
Maplebear Inc., operating as Instacart, was founded in 2012. It started as a service connecting customers with personal shoppers who deliver groceries and other goods. It has grown significantly, partnering with numerous retailers across North America and going public in 2023.
Core Business Areas
- Grocery Delivery: Instacart's core business involves connecting customers with personal shoppers who pick, pack, and deliver groceries from local retailers.
- Retail Partnerships: Instacart partners with grocery stores, drugstores, and other retailers to offer their products through its platform.
- Advertising: Instacart generates revenue through advertising, allowing brands to promote their products to consumers during their online shopping experience.
- Subscription Services: Instacart offers Instacart+, a subscription service that provides benefits like free delivery on orders over a certain amount and reduced service fees.
Leadership and Structure
The leadership team is headed by the CEO, Fidji Simo. The organizational structure includes departments focusing on engineering, product management, operations, marketing, and finance.
Top Products and Market Share
Key Offerings
- Grocery Delivery: Instacart's primary offering is grocery delivery, allowing users to order groceries online and have them delivered to their doorstep. Instacart holds a significant portion of the online grocery market share (approx. 25-30% as of late 2023). Competitors include DoorDash, Uber Eats, and Amazon Fresh.
- Retail Fulfillment Software (Connected Stores): Instacart also licenses its fulfillment software to retailers. This enables retailers to offer their own online ordering and delivery services, powered by Instacart's technology. Market share for this specific segment is smaller. Competitors include other software providers and in-house solutions developed by large retailers.
- Advertising Platform: Instacart provides advertising opportunities for brands within its platform, allowing them to reach consumers during their shopping journey. Revenue from advertising has become a substantial part of Instacart's overall income, rivaling revenue from delivery. Key competitors are Amazon and other companies who run large advertising platforms.
Market Dynamics
Industry Overview
The online grocery delivery market is growing, driven by increasing consumer demand for convenience and changing shopping habits. The industry is competitive, with various players vying for market share.
Positioning
Instacart is a leading player in the online grocery delivery market, known for its wide selection of retailers and its established shopper network. Its competitive advantages include brand recognition, scale, and technology infrastructure.
Total Addressable Market (TAM)
The TAM for online grocery is estimated to be hundreds of billions of dollars globally, and it is still growing. Instacart is positioned to capture a significant portion of this TAM by expanding its partnerships and services.
Upturn SWOT Analysis
Strengths
- Large network of retail partners
- Established shopper network
- Strong brand recognition
- Advanced technology platform
- Data-driven insights and personalization
Weaknesses
- Reliance on gig workers
- Profitability concerns
- High delivery fees
- Dependence on retail partnerships
- Inconsistent shopper quality
Opportunities
- Expansion into new markets
- Partnerships with new retailers
- Development of new services (e.g., meal kits, prepared foods)
- Expansion of advertising platform
- Integration with other e-commerce platforms
Threats
- Increased competition
- Changing consumer preferences
- Economic downturn
- Regulatory challenges
- Labor disputes
Competitors and Market Share
Key Competitors
- DASH
- UBER
- AMZN
- WMT
Competitive Landscape
Instacart faces stiff competition. It has the advantages of a strong customer brand and focus. Its disadvantages relative to AMZN is its resources and relative to DASH and UBER is its singular focus on grocery.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been strong, driven by the increasing popularity of online grocery delivery, but slowed as the pandemic normalized.
Future Projections: Future growth is projected to be solid with analysts expecting continued expansion in existing markets and potential entry into new ones.
Recent Initiatives: Recent initiatives include expanding its retail partnerships, developing new services like meal kits, and enhancing its advertising platform.
Summary
Instacart is a leading player in the growing online grocery delivery market. Its key strengths include its broad retailer network, established brand, and advanced technology. However, profitability remains a concern. Its future depends on continued expansion, efficient cost management, and innovation to maintain a competitive edge in a dynamic industry.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
- Market research reports
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Maplebear Inc.
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2023-09-19 | CEO, President & Director Mr. Chris Rogers | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 3265 | Website https://www.instacart.com |
Full time employees 3265 | Website https://www.instacart.com | ||
Maplebear Inc., doing business as Instacart, engages in the provision of online grocery shopping services to households in North America. Its service can be provided through company's mobile application or website. The company also provides advertising services; and software-as-a-service solutions. Maplebear Inc., was incorporated in 2012 and is headquartered in San Francisco, California.
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