Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
CGNX 
Cognex Corporation (CGNX)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
11/28/2025: CGNX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
20 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $48.9
1 Year Target Price $48.9
| 8 | Strong Buy |
| 3 | Buy |
| 8 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -24.22% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.39B USD | Price to earnings Ratio 58.62 | 1Y Target Price 48.9 |
Price to earnings Ratio 58.62 | 1Y Target Price 48.9 | ||
Volume (30-day avg) 20 | Beta 1.52 | 52 Weeks Range 22.52 - 49.65 | Updated Date 11/30/2025 |
52 Weeks Range 22.52 - 49.65 | Updated Date 11/30/2025 | ||
Dividends yield (FY) 0.84% | Basic EPS (TTM) 0.65 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 11.33% | Operating Margin (TTM) 20.86% |
Management Effectiveness
Return on Assets (TTM) 4.86% | Return on Equity (TTM) 7.21% |
Valuation
Trailing PE 58.62 | Forward PE 25.77 | Enterprise Value 6164144666 | Price to Sales(TTM) 6.57 |
Enterprise Value 6164144666 | Price to Sales(TTM) 6.57 | ||
Enterprise Value to Revenue 6.34 | Enterprise Value to EBITDA 32.54 | Shares Outstanding 167598049 | Shares Floating 160046081 |
Shares Outstanding 167598049 | Shares Floating 160046081 | ||
Percent Insiders 0.28 | Percent Institutions 104.16 |
Upturn AI SWOT
Cognex Corporation
Company Overview
History and Background
Cognex Corporation was founded in 1981 by Dr. Robert J. Shillman and others at MIT. It pioneered machine vision technology, initially focusing on reading codes. Over time, it expanded into broader machine vision applications, serving diverse industries and establishing itself as a leader in the field.
Core Business Areas
- Vision Systems: Provides standalone or PC-based vision systems used for inspection, guidance, and identification. These systems use cameras and software to analyze images for defects, alignment, and other quality checks.
- Vision Sensors: Offers simpler, cost-effective vision sensors ideal for basic inspection tasks. These sensors are often used in high-speed applications requiring quick pass/fail decisions.
- Barcode Readers: Manufactures barcode readers, including handheld, fixed-mount, and mobile options, used for logistics, manufacturing, and retail applications.
- Surface Inspection Systems: Develops surface inspection systems for detecting defects on continuous materials like paper, film, and foil during manufacturing processes.
Leadership and Structure
Cognex is led by Robert Willett (President & CEO). The organizational structure is based on functional departments (engineering, sales, marketing, etc.) and product lines, supporting global operations.
Top Products and Market Share
Key Offerings
- In-Sight Vision Systems: A family of standalone vision systems used for automated inspection and machine guidance. Market share within the machine vision camera market is estimated at approximately 25% based on revenue. Competitors include Keyence, Omron, and Teledyne Technologies.
- DataMan Barcode Readers: A line of industrial barcode readers for manufacturing and logistics. Competitors include Zebra Technologies and Honeywell.
- ViDi Suite: AI-powered vision software used to solve complex machine vision applications. Competitors include Zebra Aurora and Sherlock.
Market Dynamics
Industry Overview
The machine vision industry is experiencing growth due to increased automation across various sectors, including manufacturing, logistics, and healthcare. Key trends include the adoption of AI and deep learning, advancements in camera technology, and the increasing demand for automation solutions.
Positioning
Cognex is positioned as a leading provider of machine vision systems and industrial barcode readers. Its competitive advantages include strong brand recognition, a broad product portfolio, and a global sales and support network.
Total Addressable Market (TAM)
The machine vision TAM is estimated to be $15 billion in 2024 and projected to grow to $20 billion by 2028. Cognex is a market leader with a substantial presence and opportunity for expansion within this TAM.
Upturn SWOT Analysis
Strengths
- Strong Brand Reputation
- Extensive Product Portfolio
- Global Sales and Support Network
- Technological Innovation
- Strong Financial Position
Weaknesses
- Susceptible to Economic Cycles
- High R&D Expenses
- Dependence on Key Industries
- Pricing Pressure from Competitors
Opportunities
- Growing Demand for Automation
- Expansion into New Industries
- Development of AI-powered Solutions
- Strategic Acquisitions
- Increased adoption of vision in emerging markets.
Threats
- Intense Competition
- Technological Disruption
- Economic Downturns
- Supply Chain Disruptions
- Geopolitical Instability
Competitors and Market Share
Key Competitors
- KEYC
- OMRNY
- FLIR
Competitive Landscape
Cognex has a strong advantage in advanced vision systems but faces competition from companies specializing in barcode readers and general automation solutions. Cognex needs to continue innovation to maintain its lead.
Major Acquisitions
SICK AG's Vision Business
- Year: 2024
- Acquisition Price (USD millions): 247
- Strategic Rationale: Expand product portfolio to include 3D vision technology and accelerate penetration into logistics market
Webscan, Inc.
- Year: 2020
- Acquisition Price (USD millions): 30
- Strategic Rationale: Strengthen product portfolio to include barcode verification
Growth Trajectory and Initiatives
Historical Growth: Cognex has experienced growth over the long term, driven by increasing demand for machine vision solutions.
Future Projections: Analysts project continued growth, driven by automation trends and expansion into new markets.
Recent Initiatives: Cognex has focused on developing AI-powered vision systems and expanding its presence in emerging markets.
Summary
Cognex is a strong company with a leading position in the machine vision market. Its diverse product portfolio and strong brand recognition contribute to its success. The company needs to manage economic cyclicality and competitive pressures effectively while pursuing growth opportunities in emerging markets and AI-powered solutions.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings, Analyst reports, Industry publications
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is based on estimates and may vary. Financial data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Cognex Corporation
Exchange NASDAQ | Headquaters Natick, MA, United States | ||
IPO Launch date 1989-07-20 | President, CEO & Director Mr. Matthew Moschner | ||
Sector Technology | Industry Scientific & Technical Instruments | Full time employees 2914 | Website https://www.cognex.com |
Full time employees 2914 | Website https://www.cognex.com | ||
Cognex Corporation provides machine vision products that capture and analyze visual information to automate manufacturing and distribution tasks worldwide. Its machine vision products are used to automate the manufacturing and tracking of discrete items, including mobile phones, automotive components, and e-commerce packages by locating, identifying, inspecting, and measuring them. The company offers VisionPro software, a suite of patented vision tools for advanced programming; In-Sight product line of vision systems and sensors; QuickBuild that allows customers to build vision applications with a graphical, flowchart-based programming interface; and DataMan, an image-based barcode readers and barcode verifiers; vision accessories, such as industrial cameras, lenses, lighting, vision controllers, frame grabbers, and I/O cards. It sells its products to automotive, logistics, consumer electronics, medical-related, semiconductor, consumer products, and food and beverage industries through a network of distributors and integrators. The company was incorporated in 1981 and is headquartered in Natick, Massachusetts.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.