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Upturn AI SWOT - About
CGNX 
Cognex Corporation (CGNX)
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Upturn Advisory Summary
10/15/2025: CGNX (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
20 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $48.25
1 Year Target Price $48.25
| 8 | Strong Buy |
| 3 | Buy |
| 8 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -13.19% | Avg. Invested days 42 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.73B USD | Price to earnings Ratio 63.94 | 1Y Target Price 48.25 |
Price to earnings Ratio 63.94 | 1Y Target Price 48.25 | ||
Volume (30-day avg) 20 | Beta 1.5 | 52 Weeks Range 22.57 - 47.52 | Updated Date 10/17/2025 |
52 Weeks Range 22.57 - 47.52 | Updated Date 10/17/2025 | ||
Dividends yield (FY) 0.68% | Basic EPS (TTM) 0.72 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 13.13% | Operating Margin (TTM) 17.44% |
Management Effectiveness
Return on Assets (TTM) 4.11% | Return on Equity (TTM) 8.1% |
Valuation
Trailing PE 63.94 | Forward PE 29.5 | Enterprise Value 7517892816 | Price to Sales(TTM) 8.32 |
Enterprise Value 7517892816 | Price to Sales(TTM) 8.32 | ||
Enterprise Value to Revenue 8.09 | Enterprise Value to EBITDA 45.69 | Shares Outstanding 167899010 | Shares Floating 160346913 |
Shares Outstanding 167899010 | Shares Floating 160346913 | ||
Percent Insiders 0.28 | Percent Institutions 101.58 |
Upturn AI SWOT
Cognex Corporation
Company Overview
History and Background
Cognex Corporation was founded in 1981 by Dr. Robert J. Shillman, Bill Silver, and Marilyn Matz at MIT. Initially focused on human vision systems, they transitioned to machine vision solutions for industrial automation. Cognex has grown through innovation and strategic acquisitions, becoming a leader in its field.
Core Business Areas
- Vision Systems: Develops and manufactures machine vision systems that capture and analyze images to automate manufacturing and distribution tasks.
- Vision Software: Offers software platforms for developing and deploying machine vision applications.
- Vision Sensors: Provides sensors that combine image capture and analysis capabilities in a compact form factor.
- Surface Inspection Systems: Specializes in systems for inspecting the surface quality of manufactured goods.
- Barcode Readers: Offers barcode readers for industrial applications.
Leadership and Structure
Robert J. Shillman is the Chairman of the Board. Robert Willett is the CEO. The company is structured around its core business segments and supported by functional departments like R&D, sales, and marketing.
Top Products and Market Share
Key Offerings
- In-Sight Vision Systems: Flagship product line, offering powerful image processing capabilities for various industrial applications. Competitors include Keyence, Teledyne Technologies, and Omron. Market Share and product revenue data are proprietary but in the 20% range of their total revenue.
- VisionPro Software: Software platform for developing custom machine vision applications. Competitors include MVTec, National Instruments (NI). Market Share and product revenue data are proprietary but in the 10% range of their total revenue.
- DataMan Barcode Readers: Industrial barcode readers for logistics and manufacturing. Competitors include Datalogic, Zebra Technologies. Market Share and product revenue data are proprietary but in the 15% range of their total revenue.
Market Dynamics
Industry Overview
The machine vision market is driven by increasing automation in manufacturing, logistics, and other industries. Key growth factors include rising labor costs, demand for higher quality products, and advancements in AI and image processing technologies. The market is also becoming increasingly competitive.
Positioning
Cognex is a leading player in the machine vision market, known for its innovative products, strong brand reputation, and extensive global sales and support network. Its competitive advantage lies in its advanced technology, comprehensive product portfolio, and strong customer relationships.
Total Addressable Market (TAM)
The total addressable market for machine vision is projected to reach $18.7 billion by 2029. Cognex is well-positioned to capture a significant share of this market through its innovative products and strategic initiatives.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Extensive product portfolio
- Advanced technology
- Global sales and support network
- High customer retention
Weaknesses
- Vulnerability to economic downturns
- High R&D expenses
- Dependence on a few key industries
- Relatively high product prices
Opportunities
- Growing demand for automation
- Expansion into new industries
- Development of new applications
- Strategic acquisitions
- Adoption of AI and deep learning
Threats
- Increased competition
- Technological obsolescence
- Economic slowdown
- Fluctuations in currency exchange rates
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- Keyence (6861.T)
- Teledyne Technologies (TDY)
- Omron (6645.T)
Competitive Landscape
Cognex's advantages include its brand, comprehensive product line, and tech. Its disadvantages include price sensitivity and being affected by economy.
Major Acquisitions
Webscan
- Year: 2018
- Acquisition Price (USD millions): 30
- Strategic Rationale: Expanded Cognex's presence in barcode verification market.
Growth Trajectory and Initiatives
Historical Growth: Cognex has experienced strong growth in recent years, driven by increasing demand for its products and strategic acquisitions. See public financial documentation for metrics.
Future Projections: Analyst estimates suggest continued growth for Cognex, driven by the increasing adoption of automation. These are subject to market risks.
Recent Initiatives: Recent initiatives include investments in R&D, expansion into new markets, and strategic acquisitions.
Summary
Cognex is a strong company in the machine vision sector with innovative tech and a brand name. It's affected by the economy and has to be on the look out for competitors in an every increasingly competitive world. Their strengths are their brand and market positioning.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Cognex Corporation's website
- SEC filings
- Market research reports
- Analyst reports
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market conditions and company-specific factors can change rapidly, and the analysis presented here is based on currently available information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Cognex Corporation
Exchange NASDAQ | Headquaters Natick, MA, United States | ||
IPO Launch date 1989-07-20 | President, CEO & Director Mr. Matthew Moschner | ||
Sector Technology | Industry Scientific & Technical Instruments | Full time employees 2914 | Website https://www.cognex.com |
Full time employees 2914 | Website https://www.cognex.com | ||
Cognex Corporation provides machine vision products that capture and analyze visual information to automate manufacturing and distribution tasks worldwide. Its machine vision products are used to automate the manufacturing and tracking of discrete items, including mobile phones, automotive components, and e-commerce packages by locating, identifying, inspecting, and measuring them. The company offers VisionPro software, a suite of patented vision tools for advanced programming; In-Sight product line of vision systems and sensors; QuickBuild that allows customers to build vision applications with a graphical, flowchart-based programming interface; and DataMan, an image-based barcode readers and barcode verifiers; vision accessories, such as industrial cameras, lenses, lighting, vision controllers, frame grabbers, and I/O cards. It sells its products to automotive, logistics, consumer electronics, medical-related, semiconductor, consumer products, and food and beverage industries through a network of distributors and integrators. The company was incorporated in 1981 and is headquartered in Natick, Massachusetts.
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