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Upturn AI SWOT - About
CGNX 
Cognex Corporation (CGNX)
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Upturn Advisory Summary
07/10/2025: CGNX (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
20 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $37.06
1 Year Target Price $37.06
| 8 | Strong Buy |
| 3 | Buy |
| 8 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -34.28% | Avg. Invested days 32 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/10/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.83B USD | Price to earnings Ratio 50.5 | 1Y Target Price 37.06 |
Price to earnings Ratio 50.5 | 1Y Target Price 37.06 | ||
Volume (30-day avg) 20 | Beta 1.47 | 52 Weeks Range 22.61 - 52.66 | Updated Date 07/11/2025 |
52 Weeks Range 22.61 - 52.66 | Updated Date 07/11/2025 | ||
Dividends yield (FY) 1.01% | Basic EPS (TTM) 0.68 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 12.8% | Operating Margin (TTM) 12.08% |
Management Effectiveness
Return on Assets (TTM) 4.02% | Return on Equity (TTM) 8.02% |
Valuation
Trailing PE 50.5 | Forward PE 37.04 | Enterprise Value 5704877387 | Price to Sales(TTM) 6.34 |
Enterprise Value 5704877387 | Price to Sales(TTM) 6.34 | ||
Enterprise Value to Revenue 6.2 | Enterprise Value to EBITDA 35.77 | Shares Outstanding 167864992 | Shares Floating 160282326 |
Shares Outstanding 167864992 | Shares Floating 160282326 | ||
Percent Insiders 0.29 | Percent Institutions 100.58 |
Upturn AI SWOT
Cognex Corporation
Company Overview
History and Background
Cognex Corporation was founded in 1981. It pioneered the machine vision industry, developing systems that automate manufacturing and inspection processes. Cognex has grown through innovation and acquisitions, becoming a global leader in machine vision.
Core Business Areas
- Vision Systems: Machine vision systems used for automated inspection, guidance, and identification in manufacturing and logistics.
- Vision Software: Software for developing and deploying machine vision applications, including libraries and tools for image processing.
- Barcode Readers: Barcode readers and mobile terminals for reading 1D and 2D barcodes in industrial settings.
Leadership and Structure
The leadership team is headed by the CEO, Robert J. Willett. The company has a functional organizational structure with departments focused on engineering, sales, marketing, and operations.
Top Products and Market Share
Key Offerings
- In-Sight Vision Systems: A family of machine vision systems used for automated inspection and quality control. Cognex holds a significant market share in this segment. Competitors include Keyence, Teledyne Technologies, and Omron. In-Sight accounted for a significant amount of the total Revenue for Cognex
- DataMan Barcode Readers: Industrial barcode readers used for tracking and tracing products. Market share is substantial. Competitors are Zebra Technologies and Datalogic.
- VisionPro Software: A software platform for developing machine vision applications. Revenue from VisionPro accounts for a substantial portion of total revenue. Competitors include National Instruments (NI) and MVTec.
Market Dynamics
Industry Overview
The machine vision market is growing due to increased automation in manufacturing, logistics, and other industries. Key drivers include demand for higher quality, greater efficiency, and reduced labor costs.
Positioning
Cognex is a leading player in the machine vision market, known for its advanced technology, broad product portfolio, and global reach. It has a strong competitive advantage due to its brand recognition, innovation, and customer service.
Total Addressable Market (TAM)
The TAM for machine vision is projected to be in the billions of dollars. Cognex is well-positioned to capture a significant share of this market.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Extensive product portfolio
- Global sales and service network
- Technological innovation
- High profit margins
Weaknesses
- Sensitivity to economic cycles
- Reliance on capital expenditures by customers
- High price point compared to some competitors
- Exposure to foreign exchange risk
Opportunities
- Growth in emerging markets
- Increasing demand for automation
- Adoption of machine vision in new industries
- Expansion into related technologies (e.g., AI)
- Acquisitions of complementary businesses
Threats
- Intense competition
- Technological obsolescence
- Economic downturns
- Geopolitical risks
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- KEYN (Keyence)
- OMRN (Omron)
- TEADY (Teledyne Technologies)
Competitive Landscape
Cognex has a strong competitive position due to its technology, brand, and global reach. However, it faces competition from larger and smaller players in the machine vision market.
Major Acquisitions
Webscan, Inc.
- Year: 2018
- Acquisition Price (USD millions): 30
- Strategic Rationale: Expanded barcode verification capabilities
Growth Trajectory and Initiatives
Historical Growth: Cognex has experienced strong growth in revenue and earnings due to increasing demand for machine vision solutions.
Future Projections: Analyst estimates project continued growth for Cognex, driven by trends in automation and digitization.
Recent Initiatives: Recent initiatives include new product launches, strategic partnerships, and investments in R&D.
Summary
Cognex is a strong player in the machine vision industry, benefiting from its innovative technology and global presence. The company's financial performance is robust, but it faces challenges from competition and economic cycles. Cognex needs to focus on expanding its product portfolio and market reach while managing risks related to technology obsolescence and economic downturns.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Cognex Corporation Investor Relations
- Sec Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Cognex Corporation
Exchange NASDAQ | Headquaters Natick, MA, United States | ||
IPO Launch date 1989-07-20 | CEO, President, COO & Director Mr. Matthew Moschner | ||
Sector Technology | Industry Scientific & Technical Instruments | Full time employees 2914 | Website https://www.cognex.com |
Full time employees 2914 | Website https://www.cognex.com | ||
Cognex Corporation provides machine vision products that capture and analyze visual information to automate manufacturing and distribution tasks worldwide. Its machine vision products are used to automate the manufacturing and tracking of discrete items, including mobile phones, automotive components, and e-commerce packages by locating, identifying, inspecting, and measuring them. The company offers VisionPro software, a suite of patented vision tools for advanced programming; In-Sight product line of vision systems and sensors; QuickBuild that allows customers to build vision applications with a graphical, flowchart-based programming interface; and DataMan, an image-based barcode readers and barcode verifiers; vision accessories, such as industrial cameras, lenses, lighting, vision controllers, frame grabbers, and I/O cards. It sells its products to automotive, logistics, consumer electronics, medical-related, semiconductor, consumer products, and food and beverage industries through a network of distributors and integrators. The company was incorporated in 1981 and is headquartered in Natick, Massachusetts.
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