Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
CLX 
The Clorox Company (CLX)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/15/2025: CLX (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
21 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $138.06
1 Year Target Price $138.06
| 2 | Strong Buy |
| 2 | Buy |
| 13 | Hold |
| 3 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 20.78% | Avg. Invested days 58 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/15/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 14.94B USD | Price to earnings Ratio 18.74 | 1Y Target Price 138.06 |
Price to earnings Ratio 18.74 | 1Y Target Price 138.06 | ||
Volume (30-day avg) 21 | Beta 0.49 | 52 Weeks Range 116.17 - 166.90 | Updated Date 08/17/2025 |
52 Weeks Range 116.17 - 166.90 | Updated Date 08/17/2025 | ||
Dividends yield (FY) 4.03% | Basic EPS (TTM) 6.52 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-31 | When After Market | Estimate 2.21 | Actual 2.87 |
Profitability
Profit Margin 11.4% | Operating Margin (TTM) 20.98% |
Management Effectiveness
Return on Assets (TTM) 13.1% | Return on Equity (TTM) 169.2% |
Valuation
Trailing PE 18.74 | Forward PE 18.55 | Enterprise Value 17655541108 | Price to Sales(TTM) 2.1 |
Enterprise Value 17655541108 | Price to Sales(TTM) 2.1 | ||
Enterprise Value to Revenue 2.49 | Enterprise Value to EBITDA 12.75 | Shares Outstanding 122309000 | Shares Floating 121970617 |
Shares Outstanding 122309000 | Shares Floating 121970617 | ||
Percent Insiders 0.21 | Percent Institutions 90.77 |
Upturn AI SWOT
The Clorox Company
Company Overview
History and Background
The Clorox Company was founded in 1913 in Oakland, California, initially producing liquid bleach. It expanded its product portfolio through acquisitions and internal development, becoming a diversified consumer packaged goods company.
Core Business Areas
- Health and Wellness: This segment includes cleaning products, disinfecting wipes and sprays, laundry additives, and home cleaning tools, such as Clorox disinfecting wipes and Pine-Sol cleaners.
- Household: This segment comprises cat litter, charcoal, bags and wraps, and water filtration products, including brands like Fresh Step, Kingsford, Glad, and Brita.
- Lifestyle: This segment includes dressings and sauces, natural personal care products, and dietary supplements, such as Hidden Valley Ranch and Burt's Bees.
- International: This segment consists of products sold outside the United States, spanning across all other segments.
Leadership and Structure
The Clorox Company is led by Linda Rendle (CEO) and has a traditional corporate structure with a board of directors overseeing the management team.
Top Products and Market Share
Key Offerings
- Clorox Bleach: Clorox Bleach is a leading household bleach brand. It has significant market share, estimated around 40% in the bleach category. Competitors include private label brands and other national brands like Purex Bleach and Great Value Bleach.
- Clorox Disinfecting Wipes: Clorox Disinfecting Wipes hold a leading position in the disinfecting wipes market, with market share ranging between 40-45%. Main competitors include Lysol wipes and store brands. These wipes are used for cleaning and sanitizing surfaces, especially in homes and offices.
- Fresh Step Cat Litter: Fresh Step is a leading cat litter brand. Competitors include Arm & Hammer and Tidy Cats. They make up a large portion of the cat litter market share.
- Hidden Valley Ranch: Hidden Valley Ranch is a popular salad dressing and dip brand. They make up a significant portion of the salad dressing market share. The main competitors are Ken's Steak House and Kraft dressings.
Market Dynamics
Industry Overview
The consumer packaged goods (CPG) industry is highly competitive, with established players and evolving consumer preferences. Trends include sustainability, e-commerce growth, and demand for healthier products.
Positioning
The Clorox Company holds strong brand recognition and market leadership in several key categories, particularly cleaning and disinfecting products. Its competitive advantages include brand equity, distribution networks, and product innovation.
Total Addressable Market (TAM)
The global household cleaning products market is expected to reach hundreds of billions of dollars. Clorox is well-positioned with its strong brands to capture a significant share of this growing TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Market leadership in key categories
- Extensive distribution network
- Innovation in product development
- Strong financial position
Weaknesses
- Reliance on mature product categories
- Vulnerability to commodity price fluctuations
- Concentration of sales in North America
- Supply Chain complexities
- Exposure to private label competition
Opportunities
- Expanding into new product categories
- Growing international presence
- Leveraging e-commerce channels
- Developing sustainable products
- Increasing demand for hygiene products
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Raw material price increases
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- PG
- UNVR
- KMB
- CHD
Competitive Landscape
The Clorox Company's advantages include strong brand recognition and market leadership. Disadvantages include competition from larger players and private label brands.
Major Acquisitions
Nutranext
- Year: 2018
- Acquisition Price (USD millions): 700
- Strategic Rationale: Expanded Clorox's presence in the vitamins, minerals, and supplements category.
Growth Trajectory and Initiatives
Historical Growth: The Clorox Company's growth has been driven by product innovation, acquisitions, and market expansion.
Future Projections: Future growth is projected to be driven by expansion into new markets, continued product innovation, and growth in the cleaning and disinfecting products segment.
Recent Initiatives: Recent strategic initiatives include investments in e-commerce, sustainability efforts, and acquisitions to expand product portfolio.
Summary
The Clorox Company is a stable player in the consumer packaged goods sector, known for its leading brands and strong market share in cleaning and disinfecting products. It benefits from its brand equity and distribution network, but faces challenges from competition and evolving consumer preferences. Strategic initiatives focused on innovation, sustainability, and market expansion are crucial for maintaining long-term growth and shareholder value. The company must also navigate the complexities of the supply chain and raw material costs.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About The Clorox Company
Exchange NYSE | Headquaters Oakland, CA, United States | ||
IPO Launch date 1983-03-21 | CEO & Chairman Ms. Linda J. Rendle | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 7600 | Website https://www.thecloroxcompany.com |
Full time employees 7600 | Website https://www.thecloroxcompany.com | ||
The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.