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Upturn AI Summary - About
The Clorox Company(CLX)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CLX
10/26/2026: CLX (1-star) is currently NOT-A-BUY. Pass it for now.
The Clorox Company is a well-established consumer staples firm known for its broad portfolio of household, cleaning, and wellness products. The company has a leading position in core categories, leveraging strong brand loyalty to sustain long-term operations. Its primary investment story centers on brand resilience and ongoing efforts to optimize supply chains and improve digital capabilities. Key risks include intense competition from low-cost private label brands, potential supply chain disruptions, and sensitivity to raw material costs. Clorox is generally considered a strong fit for income-focused and defensive investors seeking stability and reliable dividends, provided they monitor execution and market share trends.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers moderate growth potential rather than aggressive, high-velocity expansion. |
| Momentum investor | Weak fit | The stock tends to be a low-beta, defensive play rather than a momentum-driven growth asset. |
| Value investor | Mixed fit | Valuation fluctuates based on market sentiment toward defensive consumer staples. |
| Dividend investor | Strong fit | The company is recognized for a reliable and historically growing dividend payout. |
| Low-risk investor | Strong fit | As a consumer staple company, it generally offers lower volatility compared to the broader market. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Low | The stock generally tracks defensive sector trends, resulting in lower relative volatility. |
| Valuation risk | Medium | Premium valuations can occur during market downturns, impacting total return potential. |
| Competition risk (Brand/Private Label) | High | Private label expansion consistently pressures market share for core products like bleach and trash bags. |
| Business quality | Strong | The company maintains a high-quality portfolio of trusted brands with strong market presence. |
| Dividend income | Low | The dividend record is stable, minimizing risks associated with income reliability. |
| Execution risk | Medium | Large-scale supply chain and digital transformations carry inherent operational complexities. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 11.16% | Avg. Invested days 45 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  4.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/26/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 10.45B USD | Price to earnings Ratio 17.96 | 1Y Target Price 96.35 |
Price to earnings Ratio 17.96 | 1Y Target Price 96.35 | ||
Volume (30-day avg) 2.7M shares | Beta 0.57 | 52 Weeks Range 79.12 - 125.83 | Updated Date 10/25/2026 |
52 Weeks Range 79.12 - 125.83 | Updated Date 10/25/2026 | ||
Dividends yield (FY) 5.61% | Basic EPS (TTM) 4.81 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Cleaning & Professional | Disinfecting products, home care, and professional cleaning solutions. | This is the core, high-recognition segment that forms the base of the company's revenue. |
| Household & Lifestyle | Glad bags/wraps, Kingsford charcoal, and water filtration products. | These products drive consistent, steady cash flow through recurring household usage. |
| Health & Wellness | Burt's Bees personal care and dietary supplements. | This segment offers exposure to higher-growth consumer wellness trends. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-11-02 | When After Market | Estimate 0.97 | Actual - |
Profitability
Profit Margin 8.73% | Operating Margin (TTM) 12.89% |
Management Effectiveness
Return on Assets (TTM) 8.32% | Return on Equity (TTM) 163.76% |
Valuation
Trailing PE 17.96 | Forward PE 14.95 | Enterprise Value 15.66B | Price to Sales(TTM) 1.55 |
Enterprise Value 15.66B | Price to Sales(TTM) 1.55 | ||
Enterprise Value to Revenue 2.37 | Enterprise Value to EBITDA 13.63 | Shares Outstanding 120.94M | Shares Floating 120.49M |
Shares Outstanding 120.94M | Shares Floating 120.49M | ||
Percent Insiders 0.69 | Percent Institutions 88.2 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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