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The Clorox Company (CLX)

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$124.84
Last Close (24-hour delay)
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Upturn Advisory Summary

07/03/2025: CLX (3-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Number of Analysts

rating

21 Analysts rated it

Well-followed company, solid analyst reports, reliable data for confident investing.

1 Year Target Price $147.74

1 Year Target Price $147.74

Analysts Price Target For last 52 week
$147.74 Target price
52w Low $117.35
Current$124.84
52w High $168.6

Analysis of Past Performance

Type Stock
Historic Profit 20.79%
Avg. Invested days 58
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 07/03/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 15.36B USD
Price to earnings Ratio 22.38
1Y Target Price 147.74
Price to earnings Ratio 22.38
1Y Target Price 147.74
Volume (30-day avg) 21
Beta 0.53
52 Weeks Range 117.35 - 168.60
Updated Date 07/2/2025
52 Weeks Range 117.35 - 168.60
Updated Date 07/2/2025
Dividends yield (FY) 4.06%
Basic EPS (TTM) 5.57

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 9.89%
Operating Margin (TTM) 14.45%

Management Effectiveness

Return on Assets (TTM) 11.6%
Return on Equity (TTM) 31.87%

Valuation

Trailing PE 22.38
Forward PE 17.73
Enterprise Value 17944651776
Price to Sales(TTM) 2.19
Enterprise Value 17944651776
Price to Sales(TTM) 2.19
Enterprise Value to Revenue 2.56
Enterprise Value to EBITDA 14.34
Shares Outstanding 123253000
Shares Floating 122920024
Shares Outstanding 123253000
Shares Floating 122920024
Percent Insiders 0.2
Percent Institutions 83.49

ai summary icon Upturn AI SWOT

The Clorox Company

stock logo

Company Overview

overview logo History and Background

The Clorox Company was founded in 1913 as the Electro-Alkaline Company in Oakland, California. Initially producing bleach, it grew through acquisitions and product diversification into a global consumer and professional products company.

business area logo Core Business Areas

  • Health and Wellness: Includes cleaning, disinfecting, and sanitizing products like Clorox bleach, disinfecting wipes, and Pine-Sol cleaners.
  • Household: Includes bags and wraps (Glad), grilling products (Kingsford), and cat litter (Fresh Step).
  • Lifestyle: Includes dressings and sauces (Hidden Valley), water filtration systems (Brita), and natural personal care products (Burt's Bees).
  • International: Focuses on growth and profitability in key global markets with a range of products from the other three segments

leadership logo Leadership and Structure

The Clorox Company is led by CEO Linda Rendle. The organizational structure is divided by business segments, with centralized corporate functions supporting these segments.

Top Products and Market Share

overview logo Key Offerings

  • Clorox Bleach: The flagship product, Clorox Bleach, holds a significant market share in the bleach category. Competitors include generic bleach brands and other disinfecting solutions. The Bleach market size accounts for billions of dollars annually.
  • Market Share (%): 40
  • Glad Bags and Wraps: Glad is a leading brand in trash bags, food storage bags, and wraps, competing with brands like Hefty (Reynolds Consumer Products) and store brands. Glad generates a considerable amount of revenue and significant market share within its sector.
  • Market Share (%): 35
  • Kingsford Charcoal: Kingsford is the leading brand in charcoal briquettes, holding a dominant market share. Key competitors include Royal Oak and generic charcoal brands. Kingsford is a major segment of the outdoor cooking market.
  • Market Share (%): 60
  • Brita Water Filtration: Brita is a leading brand in water filtration systems, competing with PUR and other water filter brands. Brita is a significant component of the home water filtration market.
  • Market Share (%): 30

Market Dynamics

industry overview logo Industry Overview

The consumer products industry is competitive and influenced by factors such as consumer preferences, economic conditions, raw material costs, and regulatory changes.

Positioning

The Clorox Company is a well-established player with a strong portfolio of trusted brands. Its competitive advantages include brand recognition, distribution networks, and innovation capabilities.

Total Addressable Market (TAM)

The TAM for Clorox's product categories is estimated at over $200 billion globally. Clorox is positioned to capture a significant share of this TAM through its diversified product portfolio and strong market presence.

Upturn SWOT Analysis

Strengths

  • Strong brand portfolio
  • Extensive distribution network
  • Innovation capabilities
  • Customer loyalty
  • History of strong financials

Weaknesses

  • Dependence on mature markets
  • Vulnerability to raw material price fluctuations
  • Intense competition
  • Product recall risks
  • Brand perception related to environmental impact

Opportunities

  • Expanding into emerging markets
  • Developing innovative products and solutions
  • Acquiring complementary businesses
  • Capitalizing on e-commerce growth
  • Focusing on sustainability and eco-friendly products

Threats

  • Increased competition from private label brands
  • Changes in consumer preferences and buying habits
  • Economic downturns
  • Regulatory changes
  • Raw material price increases

Competitors and Market Share

competitor logo Key Competitors

  • Procter & Gamble (PG)
  • Kimberly-Clark (KMB)
  • Reckitt Benckiser (RBGLY)

Competitive Landscape

Clorox competes primarily on brand recognition, product quality, and innovation. It faces challenges from larger competitors with broader product portfolios, as well as from private label brands offering lower prices.

Major Acquisitions

Nutranext

  • Year: 2018
  • Acquisition Price (USD millions): 700
  • Strategic Rationale: Expanded Clorox's presence in the vitamins, minerals, and supplements (VMS) market.

Growth Trajectory and Initiatives

Historical Growth: Clorox has experienced moderate growth over the past decade, driven by a combination of organic growth and acquisitions. The pandemic boosted sales for cleaning products, but growth has normalized since.

Future Projections: Analysts project moderate revenue growth in the coming years, driven by innovation, expansion into new markets, and continued demand for hygiene products. Earnings growth is expected to outpace revenue growth as cost pressures ease.

Recent Initiatives: Recent initiatives include investing in e-commerce capabilities, developing sustainable products, and streamlining supply chains.

Summary

The Clorox Company is a stable, dividend-paying company with a strong portfolio of trusted brands. Its diverse business segments mitigate risk, but the company faces challenges from competition, raw material costs, and changing consumer preferences. Clorox is working on initiatives to modernize its supply chain and improve on sustainability.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings (10-K, 10-Q)
  • Investor presentations
  • Analyst reports
  • Market research reports
  • Public news sources

Disclaimers:

The information provided is for informational purposes only and should not be construed as investment advice. Market share data is based on available information and may not be exact. Financial data is subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About The Clorox Company

Exchange NYSE
Headquaters Oakland, CA, United States
IPO Launch date 1983-03-21
CEO & Chairman Ms. Linda J. Rendle
Sector Consumer Defensive
Industry Household & Personal Products
Full time employees 7400
Full time employees 7400

The Clorox Company engages in the manufacture and marketing of consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives, primarily under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food products, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux, and Fresh Step brands. The company also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. It sells its products primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.