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Upturn AI SWOT - About
CLX 
The Clorox Company (CLX)
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Upturn Advisory Summary
07/11/2025: CLX (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
21 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $147.74
1 Year Target Price $147.74
| 2 | Strong Buy |
| 2 | Buy |
| 13 | Hold |
| 3 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 20.79% | Avg. Invested days 58 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 07/11/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 15.76B USD | Price to earnings Ratio 22.92 | 1Y Target Price 147.74 |
Price to earnings Ratio 22.92 | 1Y Target Price 147.74 | ||
Volume (30-day avg) 21 | Beta 0.53 | 52 Weeks Range 117.35 - 168.60 | Updated Date 07/11/2025 |
52 Weeks Range 117.35 - 168.60 | Updated Date 07/11/2025 | ||
Dividends yield (FY) 4.06% | Basic EPS (TTM) 5.52 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.89% | Operating Margin (TTM) 14.45% |
Management Effectiveness
Return on Assets (TTM) 11.6% | Return on Equity (TTM) 31.87% |
Valuation
Trailing PE 22.92 | Forward PE 18.35 | Enterprise Value 18474638846 | Price to Sales(TTM) 2.24 |
Enterprise Value 18474638846 | Price to Sales(TTM) 2.24 | ||
Enterprise Value to Revenue 2.63 | Enterprise Value to EBITDA 14.77 | Shares Outstanding 123253000 | Shares Floating 122920024 |
Shares Outstanding 123253000 | Shares Floating 122920024 | ||
Percent Insiders 0.2 | Percent Institutions 83.49 |
Upturn AI SWOT
The Clorox Company
Company Overview
History and Background
The Clorox Company was founded in 1913 as the Electro-Alkaline Company in Oakland, California. Initially producing bleach, it grew through acquisitions and product diversification into a global consumer and professional products company.
Core Business Areas
- Health and Wellness: Includes cleaning, disinfecting, and sanitizing products like Clorox bleach, disinfecting wipes, and Pine-Sol cleaners.
- Household: Includes bags and wraps (Glad), grilling products (Kingsford), and cat litter (Fresh Step).
- Lifestyle: Includes dressings and sauces (Hidden Valley), water filtration systems (Brita), and natural personal care products (Burt's Bees).
- International: Focuses on growth and profitability in key global markets with a range of products from the other three segments
Leadership and Structure
The Clorox Company is led by CEO Linda Rendle. The organizational structure is divided by business segments, with centralized corporate functions supporting these segments.
Top Products and Market Share
Key Offerings
- Clorox Bleach: The flagship product, Clorox Bleach, holds a significant market share in the bleach category. Competitors include generic bleach brands and other disinfecting solutions. The Bleach market size accounts for billions of dollars annually.
- Market Share (%): 40
- Glad Bags and Wraps: Glad is a leading brand in trash bags, food storage bags, and wraps, competing with brands like Hefty (Reynolds Consumer Products) and store brands. Glad generates a considerable amount of revenue and significant market share within its sector.
- Market Share (%): 35
- Kingsford Charcoal: Kingsford is the leading brand in charcoal briquettes, holding a dominant market share. Key competitors include Royal Oak and generic charcoal brands. Kingsford is a major segment of the outdoor cooking market.
- Market Share (%): 60
- Brita Water Filtration: Brita is a leading brand in water filtration systems, competing with PUR and other water filter brands. Brita is a significant component of the home water filtration market.
- Market Share (%): 30
Market Dynamics
Industry Overview
The consumer products industry is competitive and influenced by factors such as consumer preferences, economic conditions, raw material costs, and regulatory changes.
Positioning
The Clorox Company is a well-established player with a strong portfolio of trusted brands. Its competitive advantages include brand recognition, distribution networks, and innovation capabilities.
Total Addressable Market (TAM)
The TAM for Clorox's product categories is estimated at over $200 billion globally. Clorox is positioned to capture a significant share of this TAM through its diversified product portfolio and strong market presence.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Innovation capabilities
- Customer loyalty
- History of strong financials
Weaknesses
- Dependence on mature markets
- Vulnerability to raw material price fluctuations
- Intense competition
- Product recall risks
- Brand perception related to environmental impact
Opportunities
- Expanding into emerging markets
- Developing innovative products and solutions
- Acquiring complementary businesses
- Capitalizing on e-commerce growth
- Focusing on sustainability and eco-friendly products
Threats
- Increased competition from private label brands
- Changes in consumer preferences and buying habits
- Economic downturns
- Regulatory changes
- Raw material price increases
Competitors and Market Share
Key Competitors
- Procter & Gamble (PG)
- Kimberly-Clark (KMB)
- Reckitt Benckiser (RBGLY)
Competitive Landscape
Clorox competes primarily on brand recognition, product quality, and innovation. It faces challenges from larger competitors with broader product portfolios, as well as from private label brands offering lower prices.
Major Acquisitions
Nutranext
- Year: 2018
- Acquisition Price (USD millions): 700
- Strategic Rationale: Expanded Clorox's presence in the vitamins, minerals, and supplements (VMS) market.
Growth Trajectory and Initiatives
Historical Growth: Clorox has experienced moderate growth over the past decade, driven by a combination of organic growth and acquisitions. The pandemic boosted sales for cleaning products, but growth has normalized since.
Future Projections: Analysts project moderate revenue growth in the coming years, driven by innovation, expansion into new markets, and continued demand for hygiene products. Earnings growth is expected to outpace revenue growth as cost pressures ease.
Recent Initiatives: Recent initiatives include investing in e-commerce capabilities, developing sustainable products, and streamlining supply chains.
Summary
The Clorox Company is a stable, dividend-paying company with a strong portfolio of trusted brands. Its diverse business segments mitigate risk, but the company faces challenges from competition, raw material costs, and changing consumer preferences. Clorox is working on initiatives to modernize its supply chain and improve on sustainability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q)
- Investor presentations
- Analyst reports
- Market research reports
- Public news sources
Disclaimers:
The information provided is for informational purposes only and should not be construed as investment advice. Market share data is based on available information and may not be exact. Financial data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About The Clorox Company
Exchange NYSE | Headquaters Oakland, CA, United States | ||
IPO Launch date 1983-03-21 | CEO & Chairman Ms. Linda J. Rendle | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 7400 | Website https://www.thecloroxcompany.com |
Full time employees 7400 | Website https://www.thecloroxcompany.com | ||
The Clorox Company engages in the manufacture and marketing of consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives, primarily under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food products, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux, and Fresh Step brands. The company also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. It sells its products primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
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