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Upturn AI SWOT - About
CLX 
The Clorox Company (CLX)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
09/16/2025: CLX (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
21 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $133.59
1 Year Target Price $133.59
| 2 | Strong Buy |
| 2 | Buy |
| 13 | Hold |
| 3 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 20.78% | Avg. Invested days 58 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 15.11B USD | Price to earnings Ratio 18.95 | 1Y Target Price 133.59 |
Price to earnings Ratio 18.95 | 1Y Target Price 133.59 | ||
Volume (30-day avg) 21 | Beta 0.52 | 52 Weeks Range 116.17 - 166.90 | Updated Date 09/15/2025 |
52 Weeks Range 116.17 - 166.90 | Updated Date 09/15/2025 | ||
Dividends yield (FY) 3.97% | Basic EPS (TTM) 6.48 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 11.4% | Operating Margin (TTM) 20.98% |
Management Effectiveness
Return on Assets (TTM) 13.1% | Return on Equity (TTM) 169.2% |
Valuation
Trailing PE 18.95 | Forward PE 19.84 | Enterprise Value 17819435723 | Price to Sales(TTM) 2.13 |
Enterprise Value 17819435723 | Price to Sales(TTM) 2.13 | ||
Enterprise Value to Revenue 2.51 | Enterprise Value to EBITDA 12.87 | Shares Outstanding 122309000 | Shares Floating 121970617 |
Shares Outstanding 122309000 | Shares Floating 121970617 | ||
Percent Insiders 0.21 | Percent Institutions 90.92 |
Upturn AI SWOT
The Clorox Company
Company Overview
History and Background
The Clorox Company was founded in 1913 in Oakland, California. Originally focused on bleach, it expanded its product portfolio through acquisitions and innovations, becoming a leading manufacturer of household and professional cleaning products.
Core Business Areas
- Cleaning: Includes laundry additives, home cleaning products, and professional cleaning solutions. Brands include Clorox, Tilex, and Formula 409.
- Household: Encompasses trash bags, food storage, and water filtration. Brands include Glad, and Brita.
- Lifestyle: Includes grilling, cat litter and natural personal care. Brands include Kingsford, Fresh Step, and Burt's Bees.
- International: Sales from all above categories to various regions around the world.
Leadership and Structure
The CEO is Linda Rendle. The company operates with a functional organizational structure, with divisions responsible for different product categories and functions like marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- Clorox Bleach: A leading bleach product with a significant market share in the laundry and cleaning category. Market leader but faces competition from generic brands and P&G's Tide.
- Glad Trash Bags: A major player in the trash bag market. Competitors include Hefty (Reynolds Consumer Products) and store-brand options.
- Brita Water Filters: A leading brand in water filtration systems and pitchers. Competitors include PUR (Helen of Troy) and ZeroWater.
- Kingsford Charcoal: A dominant brand in the charcoal market. Competitors include Royal Oak and B&B Charcoal.
- Fresh Step Cat Litter: Is a leader in the cat litter market. Competitors include Purina Tidy Cats and Arm & Hammer.
Market Dynamics
Industry Overview
The household and cleaning products industry is mature and competitive, driven by consumer demand for convenience, hygiene, and sustainability. Trends include increased focus on eco-friendly products and online sales channels.
Positioning
Clorox holds a strong position in its core categories through brand recognition, innovation, and distribution network. Its competitive advantages include brand equity and a diversified product portfolio.
Total Addressable Market (TAM)
The total addressable market for household cleaning and consumer products is estimated to be hundreds of billions of dollars globally. Clorox has a single digit percentage of this TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Diversified product portfolio
- Extensive distribution network
- Innovation capabilities
- High market share in key categories
Weaknesses
- Reliance on mature markets
- Sensitivity to commodity price fluctuations
- Exposure to private label competition
- Dependence on a few key brands
Opportunities
- Expansion into emerging markets
- Development of sustainable products
- Acquisitions of complementary businesses
- Growth in e-commerce channels
- New product development
Threats
- Intense competition
- Changing consumer preferences
- Rising raw material costs
- Economic downturns
- Stringent environmental regulations
Competitors and Market Share
Key Competitors
- PG
- UNVR
- CHD
Competitive Landscape
Clorox competes with large multinational corporations and smaller niche players. Clorox's advantages include strong brand equity and a diversified product portfolio, while its disadvantages include a reliance on mature markets.
Major Acquisitions
Nutranext
- Year: 2018
- Acquisition Price (USD millions): 700
- Strategic Rationale: Expansion into the vitamins, minerals, and supplements (VMS) category.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been steady but moderate, driven by organic growth and acquisitions.
Future Projections: Future growth projections are expected to be moderate, with a focus on emerging markets, e-commerce, and sustainable products. Analysts expects low single digit growth.
Recent Initiatives: Recent initiatives include investments in digital marketing, expansion into new product categories, and sustainability initiatives.
Summary
Clorox is a well-established company with strong brands and a diversified product portfolio. Its stability and dividend history attract many investors, while its weakness lies in low growth markets. To drive future growth, Clorox needs to focus on innovation, expansion into emerging markets, and adapt to changing consumer preferences. Competition and rising costs pose ongoing challenges.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, Market research reports, Analyst estimates
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About The Clorox Company
Exchange NYSE | Headquaters Oakland, CA, United States | ||
IPO Launch date 1983-03-21 | CEO & Chairman Ms. Linda J. Rendle | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 7600 | Website https://www.thecloroxcompany.com |
Full time employees 7600 | Website https://www.thecloroxcompany.com | ||
The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
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