Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI Summary - About
The Clorox Company(CLX)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CLX
09/28/2026: CLX (1-star) is currently NOT-A-BUY. Pass it for now.
The Clorox Company is a well-established consumer staples firm recognized for its reliable portfolio of cleaning and household brands. Its primary strengths lie in strong market share for core products like Clorox Bleach and a defensive business model that supports consistent dividend payments. The investment story centers on optimizing operations and driving growth through targeted health and wellness acquisitions. However, the company faces notable risks, including intense competition from private-label alternatives, inflationary pressures on profit margins, and a need for continued innovation to maintain brand relevance. It may best suit long-term, conservative investors seeking dividend stability and low volatility, with key developments in margin restoration and market share retention to monitor.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company operates in a mature, low-growth sector where significant capital appreciation is less common. |
| Momentum investor | Mixed fit | Momentum fit is conditional on positive market sentiment and clear technical breakout signals. |
| Value investor | Mixed fit | Valuation is often premium due to the company's defensive nature and dividend consistency. |
| Dividend investor | Strong fit | The company has a strong reputation for consistent, growing dividend payments. |
| Low-risk investor | Strong fit | As a consumer staples company, it generally exhibits lower volatility compared to the broader market. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock can react to shifts in consumer spending and commodity cost updates. |
| Valuation risk | Medium | Investors may overpay for the safety the brand provides during uncertain economic times. |
| Competition risk (private label) | High | Private-label alternatives directly challenge the pricing power of core products like Clorox Bleach and Glad. |
| Business quality | Strong | The company possesses a strong portfolio of trusted, household-name brands. |
| Dividend income | Strong | History of consistent payouts provides a reliable income stream for shareholders. |
| Execution risk | Medium | Operational efficiency and supply chain management are critical to maintaining margins in an inflationary environment. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 11.16% | Avg. Invested days 45 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  4.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/28/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 10.13B USD | Price to earnings Ratio 17.42 | 1Y Target Price 100.76 |
Price to earnings Ratio 17.42 | 1Y Target Price 100.76 | ||
Volume (30-day avg) 3.1M shares | Beta 0.54 | 52 Weeks Range 80.84 - 125.83 | Updated Date 09/27/2026 |
52 Weeks Range 80.84 - 125.83 | Updated Date 09/27/2026 | ||
Dividends yield (FY) 6.08% | Basic EPS (TTM) 4.81 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Health and Wellness | Professional disinfecting, vitamins, and personal care products. | Products designed for hygiene and long-term health. |
| Household | Laundry, cleaning, and waste disposal items. | Everyday essential items that consumers continue to buy. |
| Lifestyle | Food products and water filtration systems. | Niche category for recurring kitchen-related spending. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 17.42 | Forward PE 14.95 | Enterprise Value 15.53B | Price to Sales(TTM) 1.51 |
Enterprise Value 15.53B | Price to Sales(TTM) 1.51 | ||
Enterprise Value to Revenue 2.31 | Enterprise Value to EBITDA 13.29 | Shares Outstanding 120.93M | Shares Floating 120.53M |
Shares Outstanding 120.93M | Shares Floating 120.53M | ||
Percent Insiders 0.72 | Percent Institutions 88.33 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About The Clorox Company
Exchange NYSE | Headquarters Oakland, CA, United States | ||
IPO Launch date 1983-03-21 | CEO & Chairman Ms. Linda J. Rendle | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 9200 | Website https://www.thecloroxcompany.com |
Full time employees 9200 | Website https://www.thecloroxcompany.com | ||
The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The company home care cleaning and disinfecting products and laundry additives, skin sanitization and cleaning products, professional cleaning and disinfecting products, and professional food service products under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Formula 409, Purell, GOJO, CloroxPro, Clorox Healthcare, Hidden Valley, Poett, Clorinda, and Chux brands. It also provides bags and wraps, cat litter, and grilling products under the Glad, Fresh Step, Scoop Away, Kingsford, and Ever Clean brands; and dressings, dips, seasonings, sauces, water-filtration products, and natural personal care products under the Brita and Burt's Bees brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; distributors; and other retail outlets through direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.