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Church & Dwight Company Inc (CHD)



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Upturn Advisory Summary
08/14/2025: CHD (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $100.05
1 Year Target Price $100.05
7 | Strong Buy |
2 | Buy |
10 | Hold |
4 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -0.38% | Avg. Invested days 51 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 22.56B USD | Price to earnings Ratio 43.68 | 1Y Target Price 100.05 |
Price to earnings Ratio 43.68 | 1Y Target Price 100.05 | ||
Volume (30-day avg) 24 | Beta 0.42 | 52 Weeks Range 90.22 - 115.72 | Updated Date 08/14/2025 |
52 Weeks Range 90.22 - 115.72 | Updated Date 08/14/2025 | ||
Dividends yield (FY) 1.23% | Basic EPS (TTM) 2.12 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-01 | When Before Market | Estimate 0.86 | Actual 0.94 |
Profitability
Profit Margin 8.66% | Operating Margin (TTM) 17.37% |
Management Effectiveness
Return on Assets (TTM) 7.69% | Return on Equity (TTM) 12.07% |
Valuation
Trailing PE 43.68 | Forward PE 26.74 | Enterprise Value 24106298634 | Price to Sales(TTM) 3.72 |
Enterprise Value 24106298634 | Price to Sales(TTM) 3.72 | ||
Enterprise Value to Revenue 3.97 | Enterprise Value to EBITDA 23.7 | Shares Outstanding 243608992 | Shares Floating 242931463 |
Shares Outstanding 243608992 | Shares Floating 242931463 | ||
Percent Insiders 0.19 | Percent Institutions 88.46 |
Upturn AI SWOT
Church & Dwight Company Inc

Company Overview
History and Background
Church & Dwight Co., Inc. was founded in 1846 as a partnership between John Dwight and his brother-in-law, Dr. Austin Church. Initially, they sold sodium bicarbonate, and later expanded into various household and personal care products. The company has grown through organic growth and acquisitions, becoming a major player in the consumer products industry.
Core Business Areas
- Consumer Domestic: Focuses on the sale of branded consumer products within the United States, including household, personal care, and specialty products.
- Consumer International: Involves the sale of branded consumer products outside the United States, with a focus on international markets such as Canada, Europe, and Australia.
- Specialty Products Division: Consists of animal productivity, specialty cleaning, and other specialty products for industrial and institutional customers.
Leadership and Structure
Matthew T. Farrell serves as the Chairman and Chief Executive Officer. The company has a typical corporate structure with a board of directors and various executive vice presidents overseeing different divisions and functions.
Top Products and Market Share
Key Offerings
- Arm & Hammer Baking Soda: A well-known household product used for baking, cleaning, and deodorizing. Arm & Hammer Baking Soda is in direct competition with other store-branded baking sodas. While specific market share fluctuates, it's a leading brand in the baking soda category.
- revenue (estimate): Revenue from the baking soda division constitutes a large percentage of the total revenue but is not directly reported
- Trojan Condoms: A leading brand of condoms. Trojan holds a significant market share in the condom category, facing competition from brands like Durex (RBGLY) and Lifestyles. Estimate market share over 70% (Value Sales).
- revenue (estimate): Trojan holds a significant position in the Sexual Health division. Estimated total Sexual health division revenue is $460 million
- OxiClean: A popular stain remover and laundry additive. OxiClean competes with Resolve (RBGLY) and other stain remover brands. Market Share approximately 40% in laundry additives in the US.
- revenue (estimate): Laundry revenue approximately $1.2 Billion
- Waterpik: Oral health company Waterpik manufactures water flossers and other oral health products. The Waterpik brand competes with Philips Sonicare and other brands in this market. Waterpik holds a significant portion of the Water Flosser Market.
- revenue (estimate): Estimated Annual Revenue $300 Million
Market Dynamics
Industry Overview
The consumer products industry is highly competitive and influenced by factors like consumer preferences, economic conditions, and regulatory changes. It is characterized by established brand names, marketing strategies, and significant R&D.
Positioning
Church & Dwight is positioned as a consumer goods company with a focus on value, innovation, and strong brand recognition. They compete with large multinational corporations and smaller niche players.
Total Addressable Market (TAM)
The TAM for Church & Dwight's various product categories is vast, encompassing household products, personal care, and specialty products globally. Church & Dwight strategically focuses on maintaining leading positions within specific segments of this larger market.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Effective marketing and distribution
- Innovation in product development
- Diversified product lines
- Consistent financial performance
Weaknesses
- Dependence on key brands
- Exposure to commodity price fluctuations
- Limited presence in certain international markets
- Potential impact from changing consumer preferences
Opportunities
- Expansion into emerging markets
- Acquisitions of complementary businesses
- Development of new products and categories
- Increased focus on sustainability
- Growth in e-commerce channels
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Regulatory changes
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- Procter & Gamble (PG)
- Unilever (UL)
- Colgate-Palmolive (CL)
- Reckitt Benckiser Group PLC (RBGLY)
Competitive Landscape
Church & Dwight benefits from its strong brand equity and efficient operations, competing with much larger companies with extensive product portfolios.
Major Acquisitions
Hero Clean Products
- Year: 2021
- Acquisition Price (USD millions): 660
- Strategic Rationale: Expand the company's portfolio and presence in the cleaning products market.
Therabreath
- Year: 2021
- Acquisition Price (USD millions): 580
- Strategic Rationale: This acquisition allowed expansion into the mouthwash category.
Growth Trajectory and Initiatives
Historical Growth: Church & Dwight has demonstrated consistent growth through a combination of organic sales increases and strategic acquisitions. Numerical analysis of the sales and growth trajectory from the previous years would be a valuable addition
Future Projections: Analyst estimates can be obtained from financial data providers for future growth projections. These projections provide a sense for the expected growth of the company.
Recent Initiatives: Recent strategic initiatives are the acquisition of companies like Hero. There is also the potential for investing in growth brands, such as Zicam, and focusing on e-commerce.
Summary
Church & Dwight shows resilience with its diversified portfolio and strong brand presence, ensuring stable growth in competitive markets. Their acquisitions provide growth. However, competition from larger consumer goods companies and changing consumer preferences are continuous challenges. The company must focus on innovation and cost management to maintain its position in the industry.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (SEC)
- Financial news sources (e.g., Bloomberg, Reuters)
- Industry reports (e.g., MarketWatch)
- Analyst reports (e.g., from brokerage firms)
- Company Website
- Company Investor Presentation
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market share percentages are estimates and may vary. Please consult a qualified financial advisor before making investment decisions. Financial data may have a delay.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Church & Dwight Company Inc
Exchange NYSE | Headquaters Ewing, NJ, United States | ||
IPO Launch date 1986-03-06 | President, CEO & Director Mr. Richard A. Dierker | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 5750 | Website https://www.churchdwight.com |
Full time employees 5750 | Website https://www.churchdwight.com |
Church & Dwight Co., Inc. develops, manufactures, and markets household, personal care, and specialty products. It operates in three segments: Consumer Domestic, Consumer International, and Specialty Products Division. The company offers cat litters, carpet deodorizers, laundry detergents, and baking soda, as well as other baking soda based products under the ARM & HAMMER brand; condoms, lubricants, and vibrators under the TROJAN brand; stain removers, cleaning solutions, laundry detergents, and bleach alternatives under the OXICLEAN brand; toothbrushes under the SPINBRUSH brand; home pregnancy and ovulation test kits under the FIRST RESPONSE brand; depilatories under the NAIR brand; oral analgesics under the ORAJEL brand; laundry detergents under the XTRA brand; gummy dietary supplements under the L'IL CRITTERS and VITAFUSION brands; dry shampoos under the BATISTE brand; water flossers and showerheads under the WATERPIK brand; cold shortening and relief products under the ZICAM brand; oral care products under the THERABREATH brand; and acne treatment products under the HERO brand. Its specialty products include animal and food productivity products, such as ARM & HAMMER baking soda as a feed additive to help dairy cow; BIO-CHLOR and FERMENTEN used to reduce health issues associated with calving, as well as needed protein; CELMANAX refined functional carbohydrate, a yeast-based prebiotic; and CERTILLUS a probiotics products used in the poultry, dairy, beef, and swine industries. It offers sodium bicarbonate; and cleaning and deodorizing products. The company sells its consumer products through supermarkets, mass merchandisers, wholesale clubs, drugstores, convenience stores, home stores, dollar and other discount stores, pet and other specialty stores, and websites and other e-commerce channels; and specialty products to industrial customers and livestock producers through distributors. The company was founded in 1846 and is headquartered in Ewing, New Jersey.

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