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Kimberly-Clark Corporation (KMB)


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Upturn Advisory Summary
10/15/2025: KMB (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $138
1 Year Target Price $138
3 | Strong Buy |
2 | Buy |
12 | Hold |
1 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -7.44% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 39.79B USD | Price to earnings Ratio 16.4 | 1Y Target Price 138 |
Price to earnings Ratio 16.4 | 1Y Target Price 138 | ||
Volume (30-day avg) 19 | Beta 0.31 | 52 Weeks Range 118.18 - 147.59 | Updated Date 10/15/2025 |
52 Weeks Range 118.18 - 147.59 | Updated Date 10/15/2025 | ||
Dividends yield (FY) 4.13% | Basic EPS (TTM) 7.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 12.32% | Operating Margin (TTM) 16.21% |
Management Effectiveness
Return on Assets (TTM) 11.09% | Return on Equity (TTM) 184.2% |
Valuation
Trailing PE 16.4 | Forward PE 15.48 | Enterprise Value 47289855997 | Price to Sales(TTM) 2.02 |
Enterprise Value 47289855997 | Price to Sales(TTM) 2.02 | ||
Enterprise Value to Revenue 2.4 | Enterprise Value to EBITDA 11.81 | Shares Outstanding 331779938 | Shares Floating 330532445 |
Shares Outstanding 331779938 | Shares Floating 330532445 | ||
Percent Insiders 0.19 | Percent Institutions 82.26 |
Upturn AI SWOT
Kimberly-Clark Corporation

Company Overview
History and Background
Kimberly-Clark was founded in 1872 by John Kimberly, Charles Clark, Havilah Babcock, and Franklyn Shattuck in Neenah, Wisconsin. Initially a paper mill, it innovated disposable consumer products in the early 20th century, notably Kleenex and Kotex. It has since expanded globally through acquisitions and product development.
Core Business Areas
- Personal Care: Focuses on disposable diapers, training pants, baby wipes, feminine and incontinence care products under brands like Huggies, Pull-Ups, Kotex, and Depend.
- Consumer Tissue: Produces facial tissue, bath tissue, and paper towels under brands like Kleenex, Scott, Cottonelle, and Viva.
- Professional: Offers products and services for away-from-home settings, including wipers, towels, tissues, and safety products for businesses and institutions.
Leadership and Structure
The current Chairman and CEO is Michael D. Hsu. The company is structured with global business segments led by segment presidents, reporting to the CEO. The corporate functions include finance, supply chain, and human resources.
Top Products and Market Share
Key Offerings
- Huggies: A leading brand of disposable diapers and baby wipes. Competitors include Pampers (Procter & Gamble) and Luvs (Procter & Gamble). Holds a significant portion of the diaper market share, estimated around 22% globally (varies by region).
- Kleenex: A globally recognized brand of facial tissues. Competitors include Puffs (Procter & Gamble) and store-brand tissues. Holds a leading market share in the facial tissue category, estimated around 30% globally.
- Cottonelle: A popular brand of toilet paper. Competitors include Charmin (Procter & Gamble) and Quilted Northern (Georgia-Pacific). Holds a substantial market share in the bath tissue category, estimated around 15% in North America.
Market Dynamics
Industry Overview
The personal care and consumer tissue industry is mature and highly competitive, characterized by large players with established brands. Growth is driven by population increases, product innovation, and expansion in emerging markets.
Positioning
Kimberly-Clark is a leading player with a strong portfolio of well-known brands. Its competitive advantages include brand recognition, a global distribution network, and a focus on innovation and cost efficiency.
Total Addressable Market (TAM)
The global hygiene products market is estimated at over $200 billion. Kimberly-Clark is well-positioned to capture a portion of this TAM through its diverse product portfolio and global reach.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Innovation in product development
- Strong cash flow generation
- Cost efficiency initiatives
Weaknesses
- Exposure to commodity price fluctuations
- Mature markets with limited growth potential
- High marketing and advertising expenses
- Dependence on a few key brands
Opportunities
- Expansion in emerging markets
- Product innovation in sustainable and eco-friendly products
- Digital marketing and e-commerce growth
- Acquisitions of smaller brands or companies
Threats
- Intense competition from established players
- Changing consumer preferences
- Economic downturns
- Private label brands gaining market share
- Increasing input costs
Competitors and Market Share
Key Competitors
- PG
- CL
- CHD
Competitive Landscape
Kimberly-Clark faces intense competition from Procter & Gamble, Colgate-Palmolive and Church & Dwight. KMB competes on brand recognition, product innovation, and cost. P&G's larger scale gives it an advantage, while smaller, niche players can focus on specific segments.
Major Acquisitions
Bemis Associates
- Year: 2019
- Acquisition Price (USD millions): 1220
- Strategic Rationale: Enhance innovation and product offerings in nonwovens used in healthcare and other high-value applications.
Growth Trajectory and Initiatives
Historical Growth: Kimberly-Clark's growth has been moderate in recent years, driven by price increases and cost savings rather than volume growth. Emerging markets have contributed to growth, but developed markets have been relatively flat.
Future Projections: Analysts expect Kimberly-Clark to achieve modest revenue growth in the coming years, driven by emerging markets and product innovation. EPS growth is projected to be slightly higher due to cost savings and share repurchases.
Recent Initiatives: Kimberly-Clark has been focusing on cost reduction initiatives, digital marketing, and expanding its presence in emerging markets. They have also been investing in sustainable products and packaging.
Summary
Kimberly-Clark is a solid company with a strong portfolio of well-known brands and a global presence. Its consistent dividend payments attract income-seeking investors. However, the company faces challenges related to intense competition, mature markets, and fluctuating commodity prices. KMB needs to innovate and expand into emerging markets to drive future growth. Kimberly-Clark's focus on costs may lead to less innovation.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q), Investor presentations, Analyst reports (e.g., from Morningstar, S&P Capital IQ), Market research reports
- FactSet
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a financial professional. Market share data is based on estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kimberly-Clark Corporation
Exchange NYSE | Headquaters Dallas, TX, United States | ||
IPO Launch date 1984-12-17 | Chairman & CEO Mr. Michael D. Hsu | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 38000 | Website https://www.kimberly-clark.com |
Full time employees 38000 | Website https://www.kimberly-clark.com |
Kimberly-Clark Corporation, together with its subsidiaries, manufactures and markets personal care products in the United States. It operates through three segments: North America, International Personal Care, and International Family Care and Professional. The company North America segment offers disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, facial and bathroom tissue, paper towels, napkins, wipers, tissue, towels, soaps and sanitizers, and other related products under the Huggies, Pull-Ups, GoodNites, Kotex, Poise, Depend, Kleenex, Scott, Cottonelle, Viva, Wypall, and other brand names. The International Personal Care segment provides baby and child care, adult care and feminine care, including disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, and other related products under the Huggies, Kotex, Goodfeel, Intimus, Depend and other brand names. The International Family Care and Professional segment offers facial and bathroom tissue, paper towels, napkins, wipers, tissue, towels, soaps and sanitizers, and other related products under the Kleenex, Scott, Viva, Andrex, Scottex, Wypall, and other brand names. It also sells household use products directly to supermarkets, mass merchandisers, drugstores, warehouse clubs, variety and department stores, and other retail outlets, as well as through other distributors and e-commerce; and professional use products directly to distributors, manufacturing, lodging, office building, food service, and public facilities, as well as through e-commerce. Kimberly-Clark Corporation was founded in 1872 and is headquartered in Dallas, Texas.

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