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Kimberly-Clark Corporation (KMB)



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Upturn Advisory Summary
08/28/2025: KMB (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $142.07
1 Year Target Price $142.07
3 | Strong Buy |
2 | Buy |
12 | Hold |
1 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -7.43% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 42.71B USD | Price to earnings Ratio 17.63 | 1Y Target Price 142.07 |
Price to earnings Ratio 17.63 | 1Y Target Price 142.07 | ||
Volume (30-day avg) 19 | Beta 0.34 | 52 Weeks Range 121.86 - 149.05 | Updated Date 08/28/2025 |
52 Weeks Range 121.86 - 149.05 | Updated Date 08/28/2025 | ||
Dividends yield (FY) 3.81% | Basic EPS (TTM) 7.3 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-01 | When Before Market | Estimate 1.68 | Actual 1.63 |
Profitability
Profit Margin 12.32% | Operating Margin (TTM) 16.21% |
Management Effectiveness
Return on Assets (TTM) 11.09% | Return on Equity (TTM) 184.2% |
Valuation
Trailing PE 17.63 | Forward PE 18.18 | Enterprise Value 49808065726 | Price to Sales(TTM) 2.17 |
Enterprise Value 49808065726 | Price to Sales(TTM) 2.17 | ||
Enterprise Value to Revenue 2.53 | Enterprise Value to EBITDA 12.44 | Shares Outstanding 331780000 | Shares Floating 330515856 |
Shares Outstanding 331780000 | Shares Floating 330515856 | ||
Percent Insiders 0.19 | Percent Institutions 81.93 |
Upturn AI SWOT
Kimberly-Clark Corporation

Company Overview
History and Background
Founded in 1872, Kimberly-Clark began as a paper mill. It later diversified into consumer products, becoming a global leader in personal care, tissue, and professional products.
Core Business Areas
- Personal Care: Diapers (Huggies), training pants (Pull-Ups), and baby wipes. Feminine care products (Kotex, U by Kotex) and incontinence care (Depend).
- Consumer Tissue: Facial and bathroom tissue (Kleenex), paper towels (Scott, Viva), and napkins.
- K-C Professional: Products and services for businesses, including wipers, towels, safety products, and dispensing systems.
Leadership and Structure
The company is led by a CEO and has a hierarchical structure with various business segments and functional departments. The current CEO is Michael D. Hsu.
Top Products and Market Share
Key Offerings
- Huggies: Diapers with a significant global market share. Competitors include Pampers (Procter & Gamble) and store brands. Huggies owns about 22% market share of the global diaper market. Pampers owns about 40%.
- Kleenex: Facial tissues with a strong brand recognition. Competitors include Puffs (Procter & Gamble) and generic brands. Kleenex claims to be the #1 facial tissue brand globally.
- Scott: Bathroom tissue and paper towels, known for value. Competitors include Bounty (Procter & Gamble) and Charmin (Procter & Gamble).
- Kotex: Feminine hygiene products including pads, tampons, and liners. Competitors include Always and Tampax.
Market Dynamics
Industry Overview
The personal care and consumer tissue industry is mature and competitive, driven by population growth, hygiene awareness, and product innovation.
Positioning
Kimberly-Clark holds a strong position as a leading player with established brands and a global distribution network. The company differentiates itself through innovation and brand equity.
Total Addressable Market (TAM)
The global hygiene market, encompassing personal care and tissue products, is estimated to be in hundreds of billions of dollars annually. Kimberly-Clark addresses a large portion of this TAM through its diverse product portfolio.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Innovation in product development
- Established customer base
- Efficient supply chain
Weaknesses
- High debt levels
- Exposure to commodity price fluctuations
- Intense competition
- Limited growth in developed markets
Opportunities
- Expansion in emerging markets
- Growth in e-commerce channels
- Development of sustainable products
- Strategic acquisitions
- Product innovation addressing unmet needs
Threats
- Rising raw material costs
- Currency exchange rate fluctuations
- Increased competition from private label brands
- Changing consumer preferences
- Economic downturns
Competitors and Market Share
Key Competitors
- PG
- CL
- ESSITYB.ST
Competitive Landscape
Kimberly-Clark faces competition from larger and smaller players. Its competitive advantage lies in its strong brands and distribution network, but it must continue to innovate to maintain its position.
Major Acquisitions
Bader Paper & Packaging
- Year: 2021
- Acquisition Price (USD millions): 131
- Strategic Rationale: Expanded Kimberly-Clark Professionalu2019s distribution network and product offerings.
Growth Trajectory and Initiatives
Historical Growth: Kimberly-Clark's growth has been steady, driven by both organic growth and acquisitions. However, growth rates are slowing.
Future Projections: Future growth projections depend on analyst estimates. Consult financial news sources for updated projections.
Recent Initiatives: Recent initiatives have focused on cost reduction, streamlining operations, and investing in digital capabilities.
Summary
Kimberly-Clark is a strong, established company with iconic brands. While its growth is slowing due to market saturation and competition, it maintains solid profitability and consistent dividend payouts. It needs to watch out for rising commodity costs and adapt to changing consumer preferences to sustain long-term growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Annual Reports
- Market Research Reports
- Financial News Articles
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market share data is estimated and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kimberly-Clark Corporation
Exchange NYSE | Headquaters Dallas, TX, United States | ||
IPO Launch date 1984-12-17 | Chairman & CEO Mr. Michael D. Hsu | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 38000 | Website https://www.kimberly-clark.com |
Full time employees 38000 | Website https://www.kimberly-clark.com |
Kimberly-Clark Corporation, together with its subsidiaries, manufactures and markets personal care products in the United States. It operates through three segments: North America, International Personal Care, and International Family Care and Professional. The company North America segment offers disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, facial and bathroom tissue, paper towels, napkins, wipers, tissue, towels, soaps and sanitizers, and other related products under the Huggies, Pull-Ups, GoodNites, Kotex, Poise, Depend, Kleenex, Scott, Cottonelle, Viva, Wypall, and other brand names. The International Personal Care segment provides baby and child care, adult care and feminine care, including disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, and other related products under the Huggies, Kotex, Goodfeel, Intimus, Depend and other brand names. The International Family Care and Professional segment offers facial and bathroom tissue, paper towels, napkins, wipers, tissue, towels, soaps and sanitizers, and other related products under the Kleenex, Scott, Viva, Andrex, Scottex, Wypall, and other brand names. It also sells household use products directly to supermarkets, mass merchandisers, drugstores, warehouse clubs, variety and department stores, and other retail outlets, as well as through other distributors and e-commerce; and professional use products directly to distributors, manufacturing, lodging, office building, food service, and public facilities, as well as through e-commerce. Kimberly-Clark Corporation was founded in 1872 and is headquartered in Dallas, Texas.

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