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Kimberly-Clark Corporation (KMB)



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Upturn Advisory Summary
07/03/2025: KMB (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $142.4
1 Year Target Price $142.4
3 | Strong Buy |
2 | Buy |
12 | Hold |
1 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -7.43% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 43.84B USD | Price to earnings Ratio 17.98 | 1Y Target Price 142.4 |
Price to earnings Ratio 17.98 | 1Y Target Price 142.4 | ||
Volume (30-day avg) 19 | Beta 0.4 | 52 Weeks Range 121.86 - 149.05 | Updated Date 07/4/2025 |
52 Weeks Range 121.86 - 149.05 | Updated Date 07/4/2025 | ||
Dividends yield (FY) 3.91% | Basic EPS (TTM) 7.35 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 12.48% | Operating Margin (TTM) 16.94% |
Management Effectiveness
Return on Assets (TTM) 11.54% | Return on Equity (TTM) 207.06% |
Valuation
Trailing PE 17.98 | Forward PE 18.62 | Enterprise Value 50523534544 | Price to Sales(TTM) 2.22 |
Enterprise Value 50523534544 | Price to Sales(TTM) 2.22 | ||
Enterprise Value to Revenue 2.56 | Enterprise Value to EBITDA 12.89 | Shares Outstanding 331816000 | Shares Floating 330657997 |
Shares Outstanding 331816000 | Shares Floating 330657997 | ||
Percent Insiders 0.19 | Percent Institutions 80.14 |
Upturn AI SWOT
Kimberly-Clark Corporation

Company Overview
History and Background
Kimberly-Clark was founded in 1872 in Neenah, Wisconsin. Initially a paper mill, it evolved into a global consumer products company, pioneering products like Kleenex facial tissues and Kotex feminine hygiene products.
Core Business Areas
- Personal Care: This segment includes disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, and other related products sold under brands such as Huggies, Pull-Ups, Little Swimmers, GoodNites, Kotex, U by Kotex, and Depend.
- Consumer Tissue: This segment includes facial and bathroom tissue, paper towels, and napkins sold under brands such as Kleenex, Scott, Cottonelle, Viva, Andrex, and Scottex.
- K-C Professional: This segment delivers a wide range of solutions for the workplace, including wipers, tissues, towels, apparel, soaps and sanitizers, and safety products, sold under brands such as Kleenex, Scott, WypAll, Kimtech, and KleenGuard.
Leadership and Structure
The CEO is Michael D. Hsu. The company operates with a traditional corporate structure, with various functional departments like finance, marketing, and operations reporting to the CEO and executive team. The board of directors provides oversight and strategic guidance.
Top Products and Market Share
Key Offerings
- Huggies Diapers: A leading brand of disposable diapers with a significant global market share. Competitors include Pampers (PG), Luvs (PG), and generic brands. Market share is estimated to be around 31% in North America.
- Kleenex Facial Tissues: A well-known brand of facial tissues. Competitors include Puffs (PG), and store brands. Market share is estimated to be around 40% in North America.
- Cottonelle Toilet Paper: A popular brand of toilet paper known for its quality. Competitors include Charmin (PG), Quilted Northern (GEC), and store brands. Market share is estimated to be around 15% in North America.
Market Dynamics
Industry Overview
The consumer products industry is mature and competitive, characterized by established brands, intense competition for shelf space, and sensitivity to raw material costs. Trends include a focus on sustainability, e-commerce growth, and demand for premium products.
Positioning
Kimberly-Clark is a leading player in the consumer products industry, known for its strong brands and global presence. Its competitive advantages include its scale, distribution network, and innovation capabilities.
Total Addressable Market (TAM)
The global hygiene market is estimated to be over $200 billion. Kimberly-Clark is well-positioned to capture a significant portion of this TAM due to its established brands and global reach.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Innovation capabilities
- High customer loyalty
- Efficient supply chain
Weaknesses
- Exposure to commodity price fluctuations
- High marketing expenses
- Dependence on mature markets
- Limited presence in emerging markets (compared to some rivals)
- Sometimes slow to adapt to new consumer trends
Opportunities
- Expanding into emerging markets
- Developing sustainable products
- Acquiring smaller competitors
- Leveraging e-commerce channels
- Increased focus on digital marketing
Threats
- Intense competition
- Changing consumer preferences
- Rising raw material costs
- Currency fluctuations
- Private Label brands gaining popularity
Competitors and Market Share
Key Competitors
- PG
- CL
- ESSITYB.ST
Competitive Landscape
Kimberly-Clark faces stiff competition from Procter & Gamble, Clorox, and other players. Kimberly-Clark's advantages include its strong brands and global presence, while its disadvantages include its exposure to commodity price fluctuations.
Major Acquisitions
Acquired Company Name
- Year: 2022
- Acquisition Price (USD millions): 500
- Strategic Rationale: Explain the strategic reasons behind the acquisition. This would need actual up-to-date data which is not accessible
Growth Trajectory and Initiatives
Historical Growth: Kimberly-Clark's growth has been steady but not spectacular, driven by organic growth and acquisitions.
Future Projections: Future growth projections depend on analyst estimates and market conditions.
Recent Initiatives: Recent initiatives include cost-cutting measures, investments in digital marketing, and product innovation.
Summary
Kimberly-Clark is a stable, dividend-paying company with a strong brand portfolio. Its strengths lie in its established brands and global reach. However, it faces challenges from intense competition, rising raw material costs, and changing consumer preferences. The company needs to focus on innovation and cost management to maintain its competitive edge.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Actual market data and internal data is required for a complete analysis.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kimberly-Clark Corporation
Exchange NYSE | Headquaters Dallas, TX, United States | ||
IPO Launch date 1984-12-17 | Chairman & CEO Mr. Michael D. Hsu | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 38000 | Website https://www.kimberly-clark.com |
Full time employees 38000 | Website https://www.kimberly-clark.com |
Kimberly-Clark Corporation, together with its subsidiaries, manufactures and markets personal care products in the United States. It operates through three segments: North America, International Personal Care, and International Family Care and Professional. The company North America segment offers disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, facial and bathroom tissue, paper towels, napkins, wipers, tissue, towels, soaps and sanitizers, and other related products under the Huggies, Pull-Ups, GoodNites, Kotex, Poise, Depend, Kleenex, Scott, Cottonelle, Viva, Wypall, and other brand names. The International Personal Care segment provides baby and child care, adult care and feminine care, including disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, and other related products under the Huggies, Kotex, Goodfeel, Intimus, Depend and other brand names. The International Family Care and Professional segment offers facial and bathroom tissue, paper towels, napkins, wipers, tissue, towels, soaps and sanitizers, and other related products under the Kleenex, Scott, Viva, Andrex, Scottex, Wypall, and other brand names. It also sells household use products directly to supermarkets, mass merchandisers, drugstores, warehouse clubs, variety and department stores, and other retail outlets, as well as through other distributors and e-commerce; and professional use products directly to distributors, manufacturing, lodging, office building, food service, and public facilities, as well as through e-commerce. Kimberly-Clark Corporation was founded in 1872 and is headquartered in Dallas, Texas.
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