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KMB logo KMB
Upturn stock rating
KMB logo

Kimberly-Clark Corporation (KMB)

Upturn stock rating
$119.92
Last Close (24-hour delay)
upturn advisory
PASS
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Upturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

10/15/2025: KMB (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

19 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $138

1 Year Target Price $138

Analysts Price Target For last 52 week
$138 Target price
52w Low $118.18
Current$119.92
52w High $147.59

Analysis of Past Performance

Type Stock
Historic Profit -7.44%
Avg. Invested days 40
Today’s Advisory PASS
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulation Last Close 10/15/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 39.79B USD
Price to earnings Ratio 16.4
1Y Target Price 138
Price to earnings Ratio 16.4
1Y Target Price 138
Volume (30-day avg) 19
Beta 0.31
52 Weeks Range 118.18 - 147.59
Updated Date 10/15/2025
52 Weeks Range 118.18 - 147.59
Updated Date 10/15/2025
Dividends yield (FY) 4.13%
Basic EPS (TTM) 7.31

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 12.32%
Operating Margin (TTM) 16.21%

Management Effectiveness

Return on Assets (TTM) 11.09%
Return on Equity (TTM) 184.2%

Valuation

Trailing PE 16.4
Forward PE 15.48
Enterprise Value 47289855997
Price to Sales(TTM) 2.02
Enterprise Value 47289855997
Price to Sales(TTM) 2.02
Enterprise Value to Revenue 2.4
Enterprise Value to EBITDA 11.81
Shares Outstanding 331779938
Shares Floating 330532445
Shares Outstanding 331779938
Shares Floating 330532445
Percent Insiders 0.19
Percent Institutions 82.26

ai summary icon Upturn AI SWOT

Kimberly-Clark Corporation

stock logo

Company Overview

overview logo History and Background

Kimberly-Clark was founded in 1872 by John Kimberly, Charles Clark, Havilah Babcock, and Franklyn Shattuck in Neenah, Wisconsin. Initially a paper mill, it innovated disposable consumer products in the early 20th century, notably Kleenex and Kotex. It has since expanded globally through acquisitions and product development.

business area logo Core Business Areas

  • Personal Care: Focuses on disposable diapers, training pants, baby wipes, feminine and incontinence care products under brands like Huggies, Pull-Ups, Kotex, and Depend.
  • Consumer Tissue: Produces facial tissue, bath tissue, and paper towels under brands like Kleenex, Scott, Cottonelle, and Viva.
  • Professional: Offers products and services for away-from-home settings, including wipers, towels, tissues, and safety products for businesses and institutions.

leadership logo Leadership and Structure

The current Chairman and CEO is Michael D. Hsu. The company is structured with global business segments led by segment presidents, reporting to the CEO. The corporate functions include finance, supply chain, and human resources.

Top Products and Market Share

overview logo Key Offerings

  • Huggies: A leading brand of disposable diapers and baby wipes. Competitors include Pampers (Procter & Gamble) and Luvs (Procter & Gamble). Holds a significant portion of the diaper market share, estimated around 22% globally (varies by region).
  • Kleenex: A globally recognized brand of facial tissues. Competitors include Puffs (Procter & Gamble) and store-brand tissues. Holds a leading market share in the facial tissue category, estimated around 30% globally.
  • Cottonelle: A popular brand of toilet paper. Competitors include Charmin (Procter & Gamble) and Quilted Northern (Georgia-Pacific). Holds a substantial market share in the bath tissue category, estimated around 15% in North America.

Market Dynamics

industry overview logo Industry Overview

The personal care and consumer tissue industry is mature and highly competitive, characterized by large players with established brands. Growth is driven by population increases, product innovation, and expansion in emerging markets.

Positioning

Kimberly-Clark is a leading player with a strong portfolio of well-known brands. Its competitive advantages include brand recognition, a global distribution network, and a focus on innovation and cost efficiency.

Total Addressable Market (TAM)

The global hygiene products market is estimated at over $200 billion. Kimberly-Clark is well-positioned to capture a portion of this TAM through its diverse product portfolio and global reach.

Upturn SWOT Analysis

Strengths

  • Strong brand portfolio
  • Global distribution network
  • Innovation in product development
  • Strong cash flow generation
  • Cost efficiency initiatives

Weaknesses

  • Exposure to commodity price fluctuations
  • Mature markets with limited growth potential
  • High marketing and advertising expenses
  • Dependence on a few key brands

Opportunities

  • Expansion in emerging markets
  • Product innovation in sustainable and eco-friendly products
  • Digital marketing and e-commerce growth
  • Acquisitions of smaller brands or companies

Threats

  • Intense competition from established players
  • Changing consumer preferences
  • Economic downturns
  • Private label brands gaining market share
  • Increasing input costs

Competitors and Market Share

competitor logo Key Competitors

  • PG
  • CL
  • CHD

Competitive Landscape

Kimberly-Clark faces intense competition from Procter & Gamble, Colgate-Palmolive and Church & Dwight. KMB competes on brand recognition, product innovation, and cost. P&G's larger scale gives it an advantage, while smaller, niche players can focus on specific segments.

Major Acquisitions

Bemis Associates

  • Year: 2019
  • Acquisition Price (USD millions): 1220
  • Strategic Rationale: Enhance innovation and product offerings in nonwovens used in healthcare and other high-value applications.

Growth Trajectory and Initiatives

Historical Growth: Kimberly-Clark's growth has been moderate in recent years, driven by price increases and cost savings rather than volume growth. Emerging markets have contributed to growth, but developed markets have been relatively flat.

Future Projections: Analysts expect Kimberly-Clark to achieve modest revenue growth in the coming years, driven by emerging markets and product innovation. EPS growth is projected to be slightly higher due to cost savings and share repurchases.

Recent Initiatives: Kimberly-Clark has been focusing on cost reduction initiatives, digital marketing, and expanding its presence in emerging markets. They have also been investing in sustainable products and packaging.

Summary

Kimberly-Clark is a solid company with a strong portfolio of well-known brands and a global presence. Its consistent dividend payments attract income-seeking investors. However, the company faces challenges related to intense competition, mature markets, and fluctuating commodity prices. KMB needs to innovate and expand into emerging markets to drive future growth. Kimberly-Clark's focus on costs may lead to less innovation.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings (10-K, 10-Q), Investor presentations, Analyst reports (e.g., from Morningstar, S&P Capital IQ), Market research reports
  • FactSet

Disclaimers:

The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a financial professional. Market share data is based on estimates and may vary.

Upturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Kimberly-Clark Corporation

Exchange NYSE
Headquaters Dallas, TX, United States
IPO Launch date 1984-12-17
Chairman & CEO Mr. Michael D. Hsu
Sector Consumer Defensive
Industry Household & Personal Products
Full time employees 38000
Full time employees 38000

Kimberly-Clark Corporation, together with its subsidiaries, manufactures and markets personal care products in the United States. It operates through three segments: North America, International Personal Care, and International Family Care and Professional. The company North America segment offers disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, facial and bathroom tissue, paper towels, napkins, wipers, tissue, towels, soaps and sanitizers, and other related products under the Huggies, Pull-Ups, GoodNites, Kotex, Poise, Depend, Kleenex, Scott, Cottonelle, Viva, Wypall, and other brand names. The International Personal Care segment provides baby and child care, adult care and feminine care, including disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, and other related products under the Huggies, Kotex, Goodfeel, Intimus, Depend and other brand names. The International Family Care and Professional segment offers facial and bathroom tissue, paper towels, napkins, wipers, tissue, towels, soaps and sanitizers, and other related products under the Kleenex, Scott, Viva, Andrex, Scottex, Wypall, and other brand names. It also sells household use products directly to supermarkets, mass merchandisers, drugstores, warehouse clubs, variety and department stores, and other retail outlets, as well as through other distributors and e-commerce; and professional use products directly to distributors, manufacturing, lodging, office building, food service, and public facilities, as well as through e-commerce. Kimberly-Clark Corporation was founded in 1872 and is headquartered in Dallas, Texas.