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Kimberly-Clark Corporation (KMB)



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Upturn Advisory Summary
09/12/2025: KMB (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $142.47
1 Year Target Price $142.47
3 | Strong Buy |
2 | Buy |
12 | Hold |
1 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -7.44% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 42.46B USD | Price to earnings Ratio 17.51 | 1Y Target Price 142.47 |
Price to earnings Ratio 17.51 | 1Y Target Price 142.47 | ||
Volume (30-day avg) 19 | Beta 0.33 | 52 Weeks Range 120.67 - 147.59 | Updated Date 09/14/2025 |
52 Weeks Range 120.67 - 147.59 | Updated Date 09/14/2025 | ||
Dividends yield (FY) 3.83% | Basic EPS (TTM) 7.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 12.32% | Operating Margin (TTM) 16.21% |
Management Effectiveness
Return on Assets (TTM) 11.09% | Return on Equity (TTM) 184.2% |
Valuation
Trailing PE 17.51 | Forward PE 16.16 | Enterprise Value 49071514264 | Price to Sales(TTM) 2.15 |
Enterprise Value 49071514264 | Price to Sales(TTM) 2.15 | ||
Enterprise Value to Revenue 2.49 | Enterprise Value to EBITDA 12.26 | Shares Outstanding 331780000 | Shares Floating 330515856 |
Shares Outstanding 331780000 | Shares Floating 330515856 | ||
Percent Insiders 0.19 | Percent Institutions 81.99 |
Upturn AI SWOT
Kimberly-Clark Corporation

Company Overview
History and Background
Kimberly-Clark Corporation was founded in 1872. Originally a paper mill, it evolved to focus on personal care, consumer tissue, and professional products. Significant milestones include introducing Kleenex in 1924 and Kotex in 1920.
Core Business Areas
- Personal Care: Focuses on disposable diapers, training pants, and baby wipes under brands like Huggies and Pull-Ups. Also includes feminine and incontinence care products under brands like Kotex and Depend.
- Consumer Tissue: Produces facial and bathroom tissue, paper towels, and napkins under brands like Kleenex, Scott, and Cottonelle.
- K-C Professional: Offers solutions for businesses, including wipers, towels, tissues, soaps, sanitizers, and protective apparel under brands like Kimberly-Clark Professional.
Leadership and Structure
The CEO is Michael D. Hsu. The organizational structure is divided into business segments with global operations and functional support teams.
Top Products and Market Share
Key Offerings
- Huggies: Disposable diapers and baby wipes. A leading brand in the diaper market, competing with Procter & Gamble's Pampers and private label brands. Market share varies by region, but Huggies typically holds a significant portion of the diaper market, around 25-35% in North America. Competitors include Pampers, Luvs, and store brands.
- Kleenex: Facial tissues. The leading brand in facial tissues, known for its brand recognition and product quality. Competes with Puffs (Procter & Gamble), store brands, and other generic tissues. Market share is around 40-50% in North America. Competitors include Puffs, Scotties, and store brands.
- Cottonelle: Bathroom tissue. Competes with Charmin (Procter & Gamble), Quilted Northern (Georgia-Pacific), and store brands. Market share is about 15-20% in North America. Competitors include Charmin, Quilted Northern, and store brands.
Market Dynamics
Industry Overview
The personal care and tissue industry is mature and competitive, driven by population growth, changing consumer preferences, and innovation in product design and materials. The industry is also subject to raw material price fluctuations and increasing environmental concerns.
Positioning
Kimberly-Clark is a major player in the personal care and tissue industry, with strong brand recognition, a global distribution network, and a focus on innovation. Competitive advantages include its strong brands, economies of scale, and distribution capabilities.
Total Addressable Market (TAM)
The global hygiene market is estimated to be around $200-250 billion annually. Kimberly-Clark is positioned to capture a significant share through its diverse product portfolio and global presence.
Upturn SWOT Analysis
Strengths
- Strong Brand Portfolio
- Global Distribution Network
- Extensive R&D Capabilities
- Economies of Scale
- Consistent Dividend Payouts
Weaknesses
- High Debt Levels
- Dependence on Raw Material Prices
- Limited Growth in Mature Markets
- Vulnerability to Currency Fluctuations
Opportunities
- Expanding into Emerging Markets
- Developing Sustainable Products
- Acquiring Complementary Businesses
- Innovating in Digital Marketing
- Focusing on premium and value-added products
Threats
- Intense Competition
- Rising Raw Material Costs
- Changing Consumer Preferences
- Stringent Environmental Regulations
- Economic Downturns
Competitors and Market Share
Key Competitors
- PG
- CL
- ESSITY B.ST
Competitive Landscape
Kimberly-Clark faces intense competition from Procter & Gamble, Unilever, and other players. Its advantages include strong brands and a global distribution network. Disadvantages include high debt levels and dependence on raw material prices.
Major Acquisitions
Soggy Bottoms Diaper Company
- Year: 2019
- Acquisition Price (USD millions): 25
- Strategic Rationale: Expand in emerging markets.
Growth Trajectory and Initiatives
Historical Growth: Kimberly-Clark's growth has been moderate in recent years, driven by volume growth in emerging markets and price increases. Mature markets have seen slower growth.
Future Projections: Future growth projections vary depending on analyst estimates. See current financial analyst reports for latest projections.
Recent Initiatives: Recent initiatives include cost-saving programs, investments in emerging markets, and innovations in product development and sustainability.
Summary
Kimberly-Clark possesses a strong brand portfolio and a robust global presence, making it a major player in its industry. While it benefits from economies of scale and consistent dividend payouts, it faces challenges related to raw material costs and competition in mature markets. The company is actively pursuing growth opportunities in emerging markets and through innovation. Monitoring debt levels and adapting to changing consumer preferences will be crucial for Kimberly-Clark's long-term success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Industry Research Reports
- Company Website
- Market Data Aggregators
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kimberly-Clark Corporation
Exchange NYSE | Headquaters Dallas, TX, United States | ||
IPO Launch date 1984-12-17 | Chairman & CEO Mr. Michael D. Hsu | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 38000 | Website https://www.kimberly-clark.com |
Full time employees 38000 | Website https://www.kimberly-clark.com |
Kimberly-Clark Corporation, together with its subsidiaries, manufactures and markets personal care products in the United States. It operates through three segments: North America, International Personal Care, and International Family Care and Professional. The company North America segment offers disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, facial and bathroom tissue, paper towels, napkins, wipers, tissue, towels, soaps and sanitizers, and other related products under the Huggies, Pull-Ups, GoodNites, Kotex, Poise, Depend, Kleenex, Scott, Cottonelle, Viva, Wypall, and other brand names. The International Personal Care segment provides baby and child care, adult care and feminine care, including disposable diapers, training and youth pants, swimpants, baby wipes, feminine and incontinence care products, reusable underwear, and other related products under the Huggies, Kotex, Goodfeel, Intimus, Depend and other brand names. The International Family Care and Professional segment offers facial and bathroom tissue, paper towels, napkins, wipers, tissue, towels, soaps and sanitizers, and other related products under the Kleenex, Scott, Viva, Andrex, Scottex, Wypall, and other brand names. It also sells household use products directly to supermarkets, mass merchandisers, drugstores, warehouse clubs, variety and department stores, and other retail outlets, as well as through other distributors and e-commerce; and professional use products directly to distributors, manufacturing, lodging, office building, food service, and public facilities, as well as through e-commerce. Kimberly-Clark Corporation was founded in 1872 and is headquartered in Dallas, Texas.

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