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CMCM 
Cheetah Mobile Inc (CMCM)
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Upturn Advisory Summary
10/31/2025: CMCM (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $11
1 Year Target Price $11
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 116.51% | Avg. Invested days 47 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 228.34M USD | Price to earnings Ratio - | 1Y Target Price 11 |
Price to earnings Ratio - | 1Y Target Price 11 | ||
Volume (30-day avg) 1 | Beta 1.86 | 52 Weeks Range 3.28 - 9.44 | Updated Date 11/2/2025 |
52 Weeks Range 3.28 - 9.44 | Updated Date 11/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.23 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -47.76% | Operating Margin (TTM) -3.75% |
Management Effectiveness
Return on Assets (TTM) -1.84% | Return on Equity (TTM) -18.95% |
Valuation
Trailing PE - | Forward PE 12 | Enterprise Value 2679375 | Price to Sales(TTM) 0.23 |
Enterprise Value 2679375 | Price to Sales(TTM) 0.23 | ||
Enterprise Value to Revenue 0.02 | Enterprise Value to EBITDA 0.82 | Shares Outstanding 10362098 | Shares Floating 367418052 |
Shares Outstanding 10362098 | Shares Floating 367418052 | ||
Percent Insiders 9.85 | Percent Institutions 2.71 |
Upturn AI SWOT
Cheetah Mobile Inc
Company Overview
History and Background
Cheetah Mobile Inc. (formerly Kingsoft Internet Software Holdings Limited) was founded in 2010. It initially focused on mobile security and utility apps, expanding into content-driven applications. However, in recent years, it has faced challenges including regulatory scrutiny and declining user base.
Core Business Areas
- Mobile Security and Utility: Originally the core, offering apps like Clean Master and CM Security. Faced criticism for data privacy and aggressive monetization tactics.
- Content-Driven Applications: Shifted focus to news and entertainment apps. These efforts were not successful and the applications were shut down.
Leadership and Structure
Fu Sheng was the chairman and CEO. The company structure was hierarchical, common for Chinese technology companies. Operations and management structure are unclear after the company has sold off its assets and is now a shell company.
Top Products and Market Share
Key Offerings
- Clean Master: Once a popular Android cleaner app, claiming to optimize device performance. Market share significantly declined due to concerns about its functionality and data security. Competitors include CCleaner, AVG Cleaner.
- CM Security: An antivirus app for Android devices. Faced similar issues as Clean Master, including declining user base and security concerns. Competitors include Avast Mobile Security, McAfee Mobile Security.
Market Dynamics
Industry Overview
The mobile app industry is highly competitive and constantly evolving, with new apps emerging regularly. Security and utility app categories have become saturated. The rise of advanced mobile OS features has reduced the need for third-party optimization tools.
Positioning
Cheetah Mobile's position has weakened considerably due to controversies, algorithm updates reducing app visibility and declining user trust. Its competitive advantages have eroded.
Total Addressable Market (TAM)
The mobile app market is valued in the hundreds of billions of dollars. Cheetah Mobile's market position has diminished considerably, so their share of the TAM is minimal.
Upturn SWOT Analysis
Strengths
Weaknesses
- Damaged Reputation
- Declining User Base
- Lack of Innovation
- Dependence on Advertising Revenue
- Regulatory Scrutiny
Opportunities
Threats
- Increased Competition
- Changing User Preferences
- Algorithm Changes
- Data Privacy Regulations
- Negative Publicity
Competitors and Market Share
Key Competitors
- AVAST (AVST)
- CCleaner(privately held)
- McAfee (MCFE)
Competitive Landscape
Cheetah Mobile faces intense competition from established players with stronger brand reputations and technological capabilities. Its products have struggled to differentiate themselves in a saturated market.
Growth Trajectory and Initiatives
Historical Growth: Cheetah Mobile experienced a period of rapid growth initially, but this was followed by a sharp decline.
Future Projections: Future growth prospects are bleak given the current state of the company and its industry challenges. There are no analyst estimates available.
Recent Initiatives: Company has been selling off assets and streamlining operations, effectively pivoting away from its previous core businesses.
Summary
Cheetah Mobile Inc. faces significant challenges, including a damaged reputation, declining user base, and increased competition. Its shift away from core businesses indicates a struggle to adapt. The company's financial performance has deteriorated, and its future growth prospects are uncertain. The company needs to find new strategies to regain competitiveness or risk further decline.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings (if available, otherwise general industry knowledge)
- Market Research Reports
- News Articles
Disclaimers:
The information provided is for informational purposes only and should not be construed as financial advice. Market data is subject to change. The situation surrounding CMCM is very fluid.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Cheetah Mobile Inc
Exchange NYSE | Headquaters - | ||
IPO Launch date 2014-05-08 | Chairman of the Board & CEO Mr. Sheng Fu | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 934 | Website https://www.cmcm.com |
Full time employees 934 | Website https://www.cmcm.com | ||
Cheetah Mobile Inc., together with its subsidiaries, provides internet services, artificial intelligence (AI), and other services in the People's Republic of China, Hong Kong, Japan, and internationally. The company offers internet products that include Duba Anti-virus applications, such as anti-virus and anti-malware, K+ defense, system protection, online shopping protection, vulnerability fixing, and membership services; Yuanqi Wallpaper, including desktop beautification, wallpaper management, and wallpaper creation. Its AI and other offerings include delivery and reception robots, Global to B services, and AI-powered business applications. In addition, the company offers Duba.com, a personal start page; artificial intelligence technologies; image viewer; and office optimization software. It serves mobile advertising networks and partners, e-commerce companies, mobile application developers, and mobile game developers, as well as individual customers. The company was formerly known as Kingsoft Internet Software Holdings Limited and changed its name to Cheetah Mobile Inc. in March 2014. Cheetah Mobile Inc. was incorporated in 2009 and is based in Beijing, the People's Republic of China.
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