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Upturn AI SWOT - About
CMCM 
Cheetah Mobile Inc (CMCM)
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Upturn Advisory Summary
07/02/2025: CMCM (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $6.51
1 Year Target Price $6.51
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 72.69% | Avg. Invested days 45 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 07/02/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 140.26M USD | Price to earnings Ratio - | 1Y Target Price 6.51 |
Price to earnings Ratio - | 1Y Target Price 6.51 | ||
Volume (30-day avg) 1 | Beta 1.72 | 52 Weeks Range 3.02 - 6.77 | Updated Date 07/2/2025 |
52 Weeks Range 3.02 - 6.77 | Updated Date 07/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.68 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-06-02 | When Before Market | Estimate - | Actual -0.1512 |
Profitability
Profit Margin -65.2% | Operating Margin (TTM) -10.25% |
Management Effectiveness
Return on Assets (TTM) -2.74% | Return on Equity (TTM) -22.7% |
Valuation
Trailing PE - | Forward PE 12 | Enterprise Value -111769391 | Price to Sales(TTM) 0.16 |
Enterprise Value -111769391 | Price to Sales(TTM) 0.16 | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA 0.82 | Shares Outstanding 10362100 | Shares Floating 366790175 |
Shares Outstanding 10362100 | Shares Floating 366790175 | ||
Percent Insiders 9.85 | Percent Institutions 3.43 |
Upturn AI SWOT
Cheetah Mobile Inc
Company Overview
History and Background
Cheetah Mobile Inc. was founded in 2010 as Kingsoft Security and later rebranded to Cheetah Mobile. It focused on mobile security and utility apps, growing rapidly in the early 2010s through strategic acquisitions and partnerships. However, it faced challenges related to advertising practices and data security concerns later on.
Core Business Areas
- Utility Applications: This segment encompasses apps designed to enhance the functionality of smartphones, such as Clean Master, CM Security, and Battery Doctor. These apps focus on cleaning, security, and performance optimization.
- Mobile Games: Cheetah Mobile developed and published a variety of mobile games, including casual games and some mid-core titles. However, they have significantly scaled back on game development.
- Mobile Advertising: Cheetah Mobile relied heavily on mobile advertising revenue generated through its app ecosystem and partnerships with advertising networks.
Leadership and Structure
The organizational structure was led by CEO Fu Sheng. Details on other key personnel require further specific research. There's not a lot of current information since it's not doing well as of 2024.
Top Products and Market Share
Key Offerings
- Clean Master: Clean Master was a flagship product, a popular app designed to clean junk files and optimize device performance. Market share data is outdated, however, at its height, it was estimated to be a top cleaning app worldwide. Competitors include CCleaner and AVG Cleaner. The product did have a large amount of users.
- CM Security: CM Security provided mobile security and antivirus features. Again, specific current market share is outdated, but it was once a leading security app. Competitors include Avast Mobile Security and Norton Mobile Security. Number of users in its peak.
Market Dynamics
Industry Overview
The mobile app industry is highly competitive and rapidly evolving. The market for security and utility apps has become increasingly saturated, while privacy concerns and platform restrictions have impacted growth. Mobile gaming is another fast paced market, constantly evolving with mobile phones.
Positioning
Cheetah Mobile faced challenges in maintaining its market position due to controversies surrounding advertising practices and data security. The company struggled to adapt to changing industry trends and platform policies. Since Cheetah Mobile Inc is not a US Company, their market position and competitive advantage has been weakened.
Total Addressable Market (TAM)
The total addressable market (TAM) for mobile utility and security apps was estimated to be in the billions of dollars at its peak, although highly fragmented. Cheetah Mobile captured a portion of this TAM, however, they were later delisted. Cheetah Mobile is positioned weakly compared to the TAM.
Upturn SWOT Analysis
Strengths
- Large user base at its peak
- Established brand recognition (previously)
- Experience in mobile app development
Weaknesses
- Controversial advertising practices
- Data security concerns
- Dependence on advertising revenue
- Delisting from stock market
- Negative brand perception
Opportunities
- Focus on ethical data practices
- Develop innovative app features
- Expand into new markets
Threats
- Increased competition
- Changing platform policies
- Negative media coverage
- Loss of user trust
- Regulatory scrutiny
Competitors and Market Share
Key Competitors
- AVLR
- SYMC
- CHKP
Competitive Landscape
Cheetah Mobile Inc. faces strong competition from established players in the mobile security and utility app space. Its competitive advantages have eroded due to its past controversies and declining user base.
Major Acquisitions
MobPartner
- Year: 2014
- Acquisition Price (USD millions): 58
- Strategic Rationale: Expand mobile advertising capabilities.
Growth Trajectory and Initiatives
Historical Growth: Cheetah Mobile experienced rapid growth in its early years but faced a sharp decline in later years.
Future Projections: Future projections are highly uncertain given the company's current situation and challenges.
Recent Initiatives: Without current operational information, recent initiatives are unavailable.
Summary
Cheetah Mobile Inc experienced rapid growth initially with its utility apps but faced significant challenges related to advertising practices and data security. These issues led to a decline in user trust and financial performance. It faces intense competition and a difficult path to recovery and needs to focus on establishing ethical practices. Current outlook is grim, however, future initiatives can change this.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Historical financial reports (where available)
- Industry reports and analysis
- News articles and press releases
- Wikipedia and other online sources
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share and financial data may be outdated or incomplete. The analysis is based on publicly available information and is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Cheetah Mobile Inc
Exchange NYSE | Headquaters - | ||
IPO Launch date 2014-05-08 | Chairman of the Board & CEO Mr. Sheng Fu | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 934 | Website https://www.cmcm.com |
Full time employees 934 | Website https://www.cmcm.com | ||
Cheetah Mobile Inc. along with its subsidiaries, engages in the provision of internet services, artificial intelligence (AI), and other services in the People's Republic of China, Hong Kong, Japan, and internationally. The company offers internet products that include Duba Anti-virus applications, such as anti-virus and anti-malware, K+ defense, system protection, online shopping protection, vulnerability fixing, and membership services; Yuanqi Wallpaper, including desktop beautification, wallpaper management, and wallpaper creation. Its AI and other offerings include delivery and reception robots, Global to B services, and AI-powered business applications. In addition, the company offers Duba.com, a personal start page; artificial intelligence technologies; image viewer; and office optimization software. It serves mobile advertising networks and partners, e-commerce companies, mobile application developers, and mobile game developers, as well as individual customers. The company was formerly known as Kingsoft Internet Software Holdings Limited and changed its name to Cheetah Mobile Inc. in March 2014. Cheetah Mobile Inc. was incorporated in 2009 and is based in Beijing, the People's Republic of China.
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