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Upturn AI SWOT - About
CMG 
Chipotle Mexican Grill Inc (CMG)
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Upturn Advisory Summary
08/28/2025: CMG (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
34 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $58.26
1 Year Target Price $58.26
| 20 | Strong Buy |
| 4 | Buy |
| 10 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 42.68% | Avg. Invested days 66 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 56.87B USD | Price to earnings Ratio 37.53 | 1Y Target Price 58.26 |
Price to earnings Ratio 37.53 | 1Y Target Price 58.26 | ||
Volume (30-day avg) 34 | Beta 1.05 | 52 Weeks Range 41.18 - 66.74 | Updated Date 08/28/2025 |
52 Weeks Range 41.18 - 66.74 | Updated Date 08/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.13 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 13.32% | Operating Margin (TTM) 18.43% |
Management Effectiveness
Return on Assets (TTM) 13.67% | Return on Equity (TTM) 42.59% |
Valuation
Trailing PE 37.53 | Forward PE 34.97 | Enterprise Value 60101026850 | Price to Sales(TTM) 4.91 |
Enterprise Value 60101026850 | Price to Sales(TTM) 4.91 | ||
Enterprise Value to Revenue 5.22 | Enterprise Value to EBITDA 25.76 | Shares Outstanding 1340880000 | Shares Floating 1331498805 |
Shares Outstanding 1340880000 | Shares Floating 1331498805 | ||
Percent Insiders 0.67 | Percent Institutions 90.31 |
Upturn AI SWOT
Chipotle Mexican Grill Inc
Company Overview
History and Background
Chipotle Mexican Grill was founded in 1993 by Steve Ells in Denver, Colorado. Initially focused on providing a quick, affordable, and customizable burrito experience, it expanded rapidly, emphasizing high-quality ingredients and a unique restaurant format. McDonald's was an early investor but divested in 2006. Chipotle faced food safety challenges in 2015 but has since recovered and continues to innovate and grow.
Core Business Areas
- Restaurant Operations: The core business involves operating Chipotle Mexican Grill restaurants, offering a menu of burritos, bowls, tacos, and salads.
Leadership and Structure
Brian Niccol is the Chairman and CEO. The organizational structure includes executive leadership overseeing various departments such as operations, marketing, finance, and technology.
Top Products and Market Share
Key Offerings
- Burritos: Chipotle's signature product, customizable with various fillings like rice, beans, meat, salsa, and toppings. Competitors: Qdoba, Moe's Southwest Grill. Market Share: Burritos contribute to the overall 25% market share estimated for Chipotle.
- Bowls: Similar to burritos but served in a bowl without the tortilla. Competitors: Similar to burritos. Market Share: Bowls also contribute to the overall market share.
- Tacos: Another core offering, with customizable fillings. Competitors: Taco Bell, local taquerias. Market Share: Tacos also contribute to the overall market share.
- Salads: A healthier option with customizable fillings. Competitors: Sweetgreen, Panera Bread. Market Share: Salads also contribute to the overall market share.
Market Dynamics
Industry Overview
The fast-casual restaurant industry is competitive and growing, driven by consumer demand for higher-quality ingredients and customizable options. Trends include increased digital ordering, delivery services, and focus on sustainability.
Positioning
Chipotle is a leading player in the fast-casual Mexican food segment, known for its 'Food With Integrity' philosophy, emphasizing responsibly raised ingredients and customizable options. Its competitive advantages include brand recognition, customer loyalty, and efficient restaurant operations.
Total Addressable Market (TAM)
The fast-casual restaurant market is expected to reach over $200 billion. Chipotle's current market capitalization indicates it captures a significant portion, but there's potential to further increase its market share through expansion and innovation.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- High-quality ingredients ('Food With Integrity')
- Customizable menu
- Efficient restaurant operations
- Loyal customer base
Weaknesses
- Price point can be higher than competitors
- Past food safety issues impacted brand image
- Reliance on a relatively narrow menu focus
- High employee turnover in some locations
Opportunities
- Expansion into new markets (international and domestic)
- Menu innovation (new items and limited-time offers)
- Increased digital ordering and delivery options
- Loyalty programs and personalized marketing
- Partnerships with sustainable suppliers
Threats
- Increased competition from other fast-casual restaurants
- Fluctuations in food costs
- Changing consumer preferences
- Economic downturn affecting consumer spending
- Food safety incidents
Competitors and Market Share
Key Competitors
- QSR
- YUM
- TACO
Competitive Landscape
Chipotle has a strong brand and focus on high-quality ingredients, but faces competition from other fast-casual chains and traditional fast-food restaurants. Its competitive advantage lies in its 'Food With Integrity' philosophy and customizable options.
Growth Trajectory and Initiatives
Historical Growth: Chipotle has experienced significant growth in restaurant count and revenue over the past decade, with some fluctuations due to food safety incidents.
Future Projections: Analyst projections typically include continued restaurant expansion, same-store sales growth, and digital sales growth.
Recent Initiatives: Recent initiatives include menu innovation (e.g., carne asada), digital ordering enhancements, and expansion of Chipotlane drive-thrus.
Summary
Chipotle is a strong player in the fast-casual dining market, recognized for its quality ingredients and customizable menu. Digital sales and new restaurant formats are working well. They need to watch out for fluctuation of food costs and continued growth of competitors
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Chipotle Mexican Grill Inc
Exchange NYSE | Headquaters Newport Beach, CA, United States | ||
IPO Launch date 2006-01-26 | CEO & Director Mr. Scott Boatwright | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 130000 | Website https://www.chipotle.com |
Full time employees 130000 | Website https://www.chipotle.com | ||
Chipotle Mexican Grill, Inc., together with its subsidiaries, owns and operates Chipotle Mexican Grill restaurants. It sells food and beverages, such as burritos, burrito bowls, quesadillas, tacos, and salads, as well as lifestyle bowls, kids's meal, chips, sides, and drinks. The company also provides delivery and related services through its app and website. It has operations in the United States, Canada, France, Germany, Dubai, and the United Kingdom. Chipotle Mexican Grill, Inc. was founded in 1993 and is headquartered in Newport Beach, California.
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