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Upturn AI SWOT - About
CMG 
Chipotle Mexican Grill Inc (CMG)
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Upturn Advisory Summary
09/17/2025: CMG (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
34 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $57.52
1 Year Target Price $57.52
| 20 | Strong Buy |
| 4 | Buy |
| 10 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 42.68% | Avg. Invested days 66 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 52.70B USD | Price to earnings Ratio 34.78 | 1Y Target Price 57.52 |
Price to earnings Ratio 34.78 | 1Y Target Price 57.52 | ||
Volume (30-day avg) 34 | Beta 1.02 | 52 Weeks Range 38.30 - 66.74 | Updated Date 09/16/2025 |
52 Weeks Range 38.30 - 66.74 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.13 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 13.32% | Operating Margin (TTM) 18.43% |
Management Effectiveness
Return on Assets (TTM) 13.67% | Return on Equity (TTM) 42.59% |
Valuation
Trailing PE 34.78 | Forward PE 27.78 | Enterprise Value 55930874500 | Price to Sales(TTM) 4.55 |
Enterprise Value 55930874500 | Price to Sales(TTM) 4.55 | ||
Enterprise Value to Revenue 4.83 | Enterprise Value to EBITDA 23.85 | Shares Outstanding 1340880000 | Shares Floating 1331498805 |
Shares Outstanding 1340880000 | Shares Floating 1331498805 | ||
Percent Insiders 0.67 | Percent Institutions 90.36 |
Upturn AI SWOT
Chipotle Mexican Grill Inc
Company Overview
History and Background
Chipotle Mexican Grill was founded in 1993 by Steve Ells in Denver, Colorado. Initially aiming to fund a fine-dining restaurant, Ells opened a fast-casual burrito restaurant. Chipotle expanded rapidly in the late 1990s and early 2000s, backed by McDonald's, which later divested. The company went public in 2006.
Core Business Areas
- Restaurant Operations: Chipotle operates and franchises quick-service restaurants that serve a focused menu of burritos, bowls, tacos, and salads. The brand emphasizes 'Food With Integrity', using responsibly sourced ingredients.
Leadership and Structure
Brian Niccol is the Chairman and Chief Executive Officer of Chipotle. The company is structured with a board of directors and various executive leadership roles overseeing operations, finance, marketing, and technology.
Top Products and Market Share
Key Offerings
- Burritos: Chipotle's signature product, customizable with various proteins, rice, beans, salsas, and toppings. Competitors include Qdoba, Moe's Southwest Grill, and Taco Bell. Market share is influenced by overall customer preference for quick-service Mexican food, varying by region and product category.
- Market Share: Unknown Market Share
- Bowls: A burrito without the tortilla, offering a similar array of customizable options. Competitors include Qdoba, Moe's Southwest Grill. Bowls cater to customers looking for gluten-free or lower-carb options.
- Market Share: Unknown Market Share
- Market Share: Unknown Market Share
- Tacos: Soft or crispy tacos with similar filling choices as burritos and bowls. Competitors include Taco Bell and independent Mexican restaurants.
- Market Share: Unknown Market Share
- Salads: Chipotle introduced salads to compete with salad chains. Competitors include Sweetgreen and Panera Bread.
Market Dynamics
Industry Overview
The fast-casual restaurant industry is highly competitive, with evolving consumer preferences for convenience, customization, and health-conscious options. Trends include digital ordering, delivery, and sustainable sourcing.
Positioning
Chipotle positions itself as a premium fast-casual brand emphasizing fresh, responsibly sourced ingredients. Its competitive advantage lies in its commitment to 'Food With Integrity' and its customizable menu.
Total Addressable Market (TAM)
The total addressable market for fast-casual dining in the U.S. is estimated to be over $100 billion annually. Chipotle is positioned to capture a significant share through menu innovation, restaurant expansion, and digital initiatives.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Commitment to 'Food With Integrity'
- Customizable menu
- Efficient operations
- Digital ordering and delivery capabilities
Weaknesses
- History of food safety incidents
- Price point higher than some competitors
- Reliance on a limited menu
- Vulnerability to supply chain disruptions
- Negative public relations stemming from food safety issues
Opportunities
- Menu innovation (new proteins, plant-based options)
- Geographic expansion (international markets)
- Increased digital engagement and loyalty programs
- Partnerships with delivery services
- Expansion of catering services
Threats
- Intense competition from other fast-casual chains
- Fluctuations in commodity prices
- Changing consumer preferences
- Food safety scares and outbreaks
- Economic downturns impacting discretionary spending
Competitors and Market Share
Key Competitors
- QSR (QSR)
- YUM (YUM)
- ARCO (ARCO)
- TACO (TACO)
Competitive Landscape
Chipotle's advantages include its strong brand image, focus on 'Food With Integrity,' and customizable menu. Disadvantages include higher price points and vulnerability to food safety incidents. Competitors like Taco Bell offer lower prices, while others like Qdoba offer similar customization options.
Growth Trajectory and Initiatives
Historical Growth: Chipotle experienced rapid growth in restaurant count and revenue from its inception through the mid-2010s, followed by periods of slower growth due to food safety incidents. Recent years have seen renewed growth driven by digital sales and menu innovation.
Future Projections: Analyst estimates project continued growth in revenue and earnings, driven by expansion of restaurant footprint, increased digital sales, and menu innovation. Projections vary based on economic conditions and competitive landscape.
Recent Initiatives: Recent initiatives include launching new menu items (e.g., Pollo Asado), enhancing digital ordering and delivery capabilities, expanding the Chipotlane drive-thru concept, and investing in employee training and retention.
Summary
Chipotle is a leading fast-casual restaurant chain with a strong brand and a focus on fresh, responsibly sourced ingredients. Its digital capabilities are working well. However, the company needs to watch out for food safety issues and increased competition. Chipotle's potential growth in the fast-casual dining market makes it an option for investors, but it will have to navigate the competitive landscape and manage potential risks.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
- Company Website
- News Articles
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market share data are estimates and may vary based on source. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Chipotle Mexican Grill Inc
Exchange NYSE | Headquaters Newport Beach, CA, United States | ||
IPO Launch date 2006-01-26 | CEO & Director Mr. Scott Boatwright | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 130000 | Website https://www.chipotle.com |
Full time employees 130000 | Website https://www.chipotle.com | ||
Chipotle Mexican Grill, Inc., together with its subsidiaries, owns and operates Chipotle Mexican Grill restaurants. It sells food and beverages, such as burritos, burrito bowls, quesadillas, tacos, and salads, as well as lifestyle bowls, kids's meal, chips, sides, and drinks. The company also provides delivery and related services through its app and website. It has operations in the United States, Canada, France, Germany, Dubai, and the United Kingdom. Chipotle Mexican Grill, Inc. was founded in 1993 and is headquartered in Newport Beach, California.
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