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Upturn AI SWOT - About
KHC 
Kraft Heinz Co (KHC)
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Upturn Advisory Summary
08/14/2025: KHC (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $30.52
1 Year Target Price $30.52
| 3 | Strong Buy |
| 0 | Buy |
| 16 | Hold |
| 2 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -10.53% | Avg. Invested days 37 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 32.73B USD | Price to earnings Ratio - | 1Y Target Price 30.52 |
Price to earnings Ratio - | 1Y Target Price 30.52 | ||
Volume (30-day avg) 23 | Beta 0.2 | 52 Weeks Range 25.44 - 35.08 | Updated Date 08/15/2025 |
52 Weeks Range 25.44 - 35.08 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 5.71% | Basic EPS (TTM) -4.46 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-29 | When Before Market | Estimate 0.636 | Actual 0.69 |
Profitability
Profit Margin -20.83% | Operating Margin (TTM) 20.7% |
Management Effectiveness
Return on Assets (TTM) 3.9% | Return on Equity (TTM) -11.64% |
Valuation
Trailing PE - | Forward PE 10.6 | Enterprise Value 51373518294 | Price to Sales(TTM) 1.29 |
Enterprise Value 51373518294 | Price to Sales(TTM) 1.29 | ||
Enterprise Value to Revenue 2.03 | Enterprise Value to EBITDA 13.07 | Shares Outstanding 1183600000 | Shares Floating 851528619 |
Shares Outstanding 1183600000 | Shares Floating 851528619 | ||
Percent Insiders 27.83 | Percent Institutions 60.06 |
Upturn AI SWOT
Kraft Heinz Co
Company Overview
History and Background
Kraft Heinz Co. was formed in 2015 through the merger of Kraft Foods and H.J. Heinz Holding Corporation. Kraft Foods was founded in 1903, and H.J. Heinz was founded in 1869. The merger created one of the largest food and beverage companies in the world.
Core Business Areas
- North America: This segment includes the United States and Canada, encompassing a wide range of products across various categories like condiments, sauces, cheese and dairy, meals, meats and refreshment beverages.
- International: This segment covers Europe, Latin America, and Asia, offering products tailored to local tastes and preferences.
Leadership and Structure
The CEO is Carlos Abrams-Rivera. The organizational structure is based on geographical segments (North America and International) with corporate functions supporting these business units.
Top Products and Market Share
Key Offerings
- Kraft Mac & Cheese: Kraft Mac & Cheese is a popular convenience food. Competitors include Annie's Mac & Cheese (General Mills) and store-brand macaroni and cheese products. Market share data is proprietary but Kraft Mac & Cheese holds a significant portion of the dry packaged mac & cheese market.
- Heinz Ketchup: Heinz Ketchup is a leading ketchup brand with a significant global market share. Competitors include Hunt's (Conagra Brands) and store-brand ketchup. Heinz holds a substantial market share in the ketchup category, varying by region, sometimes exceeding 50% in key markets.
- Oscar Mayer: Oscar Mayer provides processed meats, including cold cuts, hot dogs, and bacon. Competitors include Tyson Foods, Hormel, and private label brands. Oscar Mayer holds a strong position in the U.S. processed meat market.
Market Dynamics
Industry Overview
The food and beverage industry is characterized by intense competition, changing consumer preferences, and evolving regulations. Trends include increasing demand for healthier options, sustainable practices, and convenience foods.
Positioning
Kraft Heinz is a major player in the packaged food industry, with a focus on iconic brands and cost-efficiency. Competitive advantages include its scale, brand recognition, and established distribution network.
Total Addressable Market (TAM)
The global packaged foods market is valued at over $3 trillion. Kraft Heinz, with its diverse portfolio, addresses a significant portion of this market, targeting specific consumer segments within different regions.
Upturn SWOT Analysis
Strengths
- Strong Brand Portfolio
- Extensive Distribution Network
- Cost-Efficiency Initiatives
- Global Presence
Weaknesses
- High Debt Levels
- Slow Organic Growth
- Brand Image Issues
- Limited Innovation
Opportunities
- Expanding into Emerging Markets
- Developing Healthier Product Options
- Acquiring Complementary Businesses
- Leveraging E-commerce Channels
Threats
- Changing Consumer Preferences
- Intense Competition
- Rising Input Costs
- Regulatory Changes
Competitors and Market Share
Key Competitors
- PG
- GIS
- CAG
Competitive Landscape
Kraft Heinz faces intense competition from larger, more diversified companies. Its competitive advantages lie in its strong brands and scale, but it needs to innovate more effectively to compete.
Major Acquisitions
Assan Foods
- Year: 2021
- Acquisition Price (USD millions): 100
- Strategic Rationale: Expand presence in emerging markets and add new product categories.
Growth Trajectory and Initiatives
Historical Growth: Kraft Heinz's growth has been modest, with a focus on cost-cutting and efficiency improvements rather than significant revenue growth.
Future Projections: Analyst estimates suggest slow growth in the near term, with potential for improvement if the company can successfully innovate and expand into new markets.
Recent Initiatives: Recent initiatives include streamlining operations, investing in marketing and innovation, and exploring strategic acquisitions.
Summary
Kraft Heinz possesses strong brands and global reach but struggles with high debt and innovation. The company's cost-cutting focus has not delivered consistent revenue growth. They must focus on consumer demand, innovation, and healthier products. Close monitoring of debt and market trends is essential for long-term success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Kraft Heinz Investor Relations
- MarketWatch
- Yahoo Finance
- Company Filings (SEC)
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kraft Heinz Co
Exchange NASDAQ | Headquaters Pittsburgh, PA, United States | ||
IPO Launch date 2015-07-06 | CEO & Director Mr. Carlos A. Abrams-Rivera | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 36000 | |
Full time employees 36000 | |||
The Kraft Heinz Company, together with its subsidiaries, manufactures and markets food and beverage products in North America and internationally. Its products include condiments and sauces, cheese and dairy products, meals, meats, refreshment beverages, coffee, and other grocery products under the Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Ore-Ida, Maxwell House, Kool-Aid, Jell-O, Heinz, ABC, Master, Quero, Kraft, Golden Circle, Wattie's, Pudliszki, and Plasmon brands. It sells its products through its own sales organizations, as well as through independent brokers, agents, and distributors to chain, wholesale, cooperative, and independent grocery accounts; convenience, value, and club stores; pharmacies and drug stores; mass merchants; foodservice distributors; institutions, including hotels, restaurants, bakeries, hospitals, health care facilities, and government agencies; and c various e-commerce platforms and retailers. The company was formerly known as H.J. Heinz Holding Corporation and changed its name to The Kraft Heinz Company in July 2015. The company was founded in 1869 and is based in Pittsburgh, Pennsylvania.
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