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Upturn AI SWOT - About
KHC 
Kraft Heinz Co (KHC)
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Upturn Advisory Summary
10/13/2025: KHC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $29.5
1 Year Target Price $29.5
| 3 | Strong Buy |
| 0 | Buy |
| 16 | Hold |
| 2 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -11.64% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/13/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 29.77B USD | Price to earnings Ratio - | 1Y Target Price 29.5 |
Price to earnings Ratio - | 1Y Target Price 29.5 | ||
Volume (30-day avg) 23 | Beta 0.13 | 52 Weeks Range 24.80 - 34.37 | Updated Date 10/13/2025 |
52 Weeks Range 24.80 - 34.37 | Updated Date 10/13/2025 | ||
Dividends yield (FY) 6.39% | Basic EPS (TTM) -4.46 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -20.83% | Operating Margin (TTM) 20.7% |
Management Effectiveness
Return on Assets (TTM) 3.9% | Return on Equity (TTM) -11.64% |
Valuation
Trailing PE - | Forward PE 9.63 | Enterprise Value 49503431535 | Price to Sales(TTM) 1.18 |
Enterprise Value 49503431535 | Price to Sales(TTM) 1.18 | ||
Enterprise Value to Revenue 1.96 | Enterprise Value to EBITDA 13.07 | Shares Outstanding 1183599215 | Shares Floating 851682487 |
Shares Outstanding 1183599215 | Shares Floating 851682487 | ||
Percent Insiders 27.85 | Percent Institutions 59.41 |
Upturn AI SWOT
Kraft Heinz Co
Company Overview
History and Background
Kraft Heinz was formed in 2015 through the merger of Kraft Foods Group and H.J. Heinz Holding Corporation, orchestrated by Berkshire Hathaway and 3G Capital. Kraft Foods traces its roots back to 1903, while H.J. Heinz was founded in 1869. The merger created one of the largest food and beverage companies in the world.
Core Business Areas
- North America: This segment encompasses the company's branded products sold in the United States and Canada, including convenient meals, snacks, and condiments.
- International: This segment includes the company's branded products sold in various countries outside of North America, focusing on similar product categories with regional adaptations.
Leadership and Structure
The CEO of Kraft Heinz is Carlos Abrams-Rivera. The company operates with a functional organizational structure, with key departments including marketing, operations, finance, and research and development. Berkshire Hathaway and 3G Capital remain significant shareholders.
Top Products and Market Share
Key Offerings
- Kraft Macaroni & Cheese: A leading boxed macaroni and cheese brand with a substantial market share in North America. Competitors include Annie's Homegrown (GIS) and store brands. Market share data available through Nielsen/IRI reports.
- Heinz Ketchup: The dominant ketchup brand globally, with significant market share. Competitors include Hunt's (owned by Conagra Brands - CAG) and store brands. Market share data available through Nielsen/IRI reports.
- Oscar Mayer: A leading processed meat brand, including cold cuts and hot dogs. Competitors include Tyson Foods (TSN) and Hormel Foods (HRL). Market share data available through Nielsen/IRI reports.
- Philadelphia Cream Cheese: A leading cream cheese brand in the dairy sector. Competitors include private label brands, and others such as Breakstone's. Market share data available through Nielsen/IRI reports.
Market Dynamics
Industry Overview
The packaged food industry is mature and highly competitive, characterized by changing consumer preferences, health trends, and the rise of private label brands. Growth is often driven by innovation, marketing, and acquisitions.
Positioning
Kraft Heinz is a major player in the packaged food industry, with a portfolio of well-known brands. Its competitive advantages include brand recognition, scale, and distribution networks. However, it faces challenges from changing consumer tastes and increased competition from smaller, more agile players.
Total Addressable Market (TAM)
The global packaged food market is estimated to be worth trillions of dollars. Kraft Heinz is positioned to capture a significant share of this market, particularly in developed economies, but needs to adapt to evolving consumer demands and emerging markets.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Global distribution network
- Economies of scale
- Extensive product portfolio
Weaknesses
- High debt levels
- Slow innovation
- Declining sales in some categories
- Negative brand perception due to past controversies
Opportunities
- Expanding into emerging markets
- Developing healthier and more sustainable products
- Acquiring smaller, innovative brands
- Leveraging digital marketing and e-commerce
Threats
- Changing consumer preferences
- Increased competition from private label brands
- Rising commodity costs
- Regulatory scrutiny
Competitors and Market Share
Key Competitors
- CAG
- GIS
- HRL
- TSN
Competitive Landscape
Kraft Heinz faces intense competition from established food companies, private label brands, and emerging players. Its competitive advantages include brand recognition and scale, but it needs to innovate to stay ahead of the curve.
Major Acquisitions
Just Spices
- Year: 2022
- Acquisition Price (USD millions):
- Strategic Rationale: Expansion into spice and seasoning market.
Growth Trajectory and Initiatives
Historical Growth: Kraft Heinz's growth has been challenged by changing consumer tastes and industry trends. Sales have been declining in some categories.
Future Projections: Analyst estimates for Kraft Heinz's future growth vary. Some analysts project modest growth based on cost-cutting initiatives and strategic acquisitions.
Recent Initiatives: Recent initiatives include portfolio optimization, cost reduction programs, and investments in digital marketing.
Summary
Kraft Heinz possesses powerful brands and scale, but faces challenges like high debt and changing consumer preferences. While brand recognition and distribution networks remain strengths, innovation is crucial. Addressing debt and adapting to healthier food trends are imperative. Despite past performance issues, strategic acquisitions offer growth potential, but intense competition remains a concern.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q), Investor Relations materials, Press Releases, Market research reports (e.g., Nielsen, IRI), Analyst reports (e.g., from major investment banks), News articles.
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market data fluctuates and the accuracy of these metrics is subject to change without notice. Due diligence is advised.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kraft Heinz Co
Exchange NASDAQ | Headquaters Pittsburgh, PA, United States | ||
IPO Launch date 2015-07-06 | CEO & Director Mr. Carlos A. Abrams-Rivera | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 36000 | |
Full time employees 36000 | |||
The Kraft Heinz Company, together with its subsidiaries, manufactures and markets food and beverage products in North America and internationally. Its products include condiments and sauces, cheese and dairy products, meals, meats, refreshment beverages, coffee, and other grocery products under the Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Ore-Ida, Maxwell House, Kool-Aid, Jell-O, Heinz, ABC, Master, Quero, Kraft, Golden Circle, Wattie's, Pudliszki, and Plasmon brands. It sells its products through its own sales organizations, as well as through independent brokers, agents, and distributors to chain, wholesale, cooperative, and independent grocery accounts; convenience, value, and club stores; pharmacies and drug stores; mass merchants; foodservice distributors; institutions, including hotels, restaurants, bakeries, hospitals, health care facilities, and government agencies; and c various e-commerce platforms and retailers. The company was formerly known as H.J. Heinz Holding Corporation and changed its name to The Kraft Heinz Company in July 2015. The company was founded in 1869 and is based in Pittsburgh, Pennsylvania.
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