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Upturn AI SWOT - About
GIS 
General Mills Inc (GIS)
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Upturn Advisory Summary
08/28/2025: GIS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $54.8
1 Year Target Price $54.8
| 2 | Strong Buy |
| 2 | Buy |
| 17 | Hold |
| 0 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -8.13% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 26.38B USD | Price to earnings Ratio 12.03 | 1Y Target Price 54.8 |
Price to earnings Ratio 12.03 | 1Y Target Price 54.8 | ||
Volume (30-day avg) 23 | Beta -0.01 | 52 Weeks Range 48.29 - 72.85 | Updated Date 08/29/2025 |
52 Weeks Range 48.29 - 72.85 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 4.95% | Basic EPS (TTM) 4.1 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 11.78% | Operating Margin (TTM) 13.49% |
Management Effectiveness
Return on Assets (TTM) 6.52% | Return on Equity (TTM) 24.59% |
Valuation
Trailing PE 12.03 | Forward PE 13.35 | Enterprise Value 40832983300 | Price to Sales(TTM) 1.35 |
Enterprise Value 40832983300 | Price to Sales(TTM) 1.35 | ||
Enterprise Value to Revenue 2.1 | Enterprise Value to EBITDA 10.41 | Shares Outstanding 534686016 | Shares Floating 540626631 |
Shares Outstanding 534686016 | Shares Floating 540626631 | ||
Percent Insiders 0.3 | Percent Institutions 86.55 |
Upturn AI SWOT
General Mills Inc
Company Overview
History and Background
General Mills Inc. was founded in 1856, initially as a flour milling company. Over time, it evolved into a diversified food company through acquisitions and product development, becoming a major player in the consumer packaged goods industry.
Core Business Areas
- North America Retail: This segment includes a vast array of food products sold through retail channels in North America, such as cereals, yogurt, snacks, and baking products.
- International: This segment focuses on the sale of food products in international markets, including Europe, Asia, and Latin America.
- Pet Food: This segment includes pet food products sold primarily in North America.
Leadership and Structure
The CEO of General Mills Inc. is Jeff Harmening. The company operates with a structured corporate hierarchy, dividing its operations into various business segments and functional departments.
Top Products and Market Share
Key Offerings
- Cheerios: Cheerios is a well-known breakfast cereal brand. It has a significant market share in the ready-to-eat cereal category. Competitors include Kellogg's Frosted Flakes and Post Honey Bunches of Oats. Generates a significant portion of the North American Retail's revenue.
- Yoplait: Yoplait is a leading yogurt brand with a substantial market share in the yogurt category. Competitors include Danone's Activia and Chobani. Generates a significant portion of the North American Retail's revenue.
- Hu00e4agen-Dazs: Hu00e4agen-Dazs is a premium ice cream brand. It competes with brands like Ben & Jerry's (UL) and Breyers (UL). Global revenue is significant in the international segment.
- Blue Buffalo: Blue Buffalo is a brand of pet food products. It has a significant market share in the pet food category. Competitors include Purina (Nestle) and Mars Petcare. Generates a significant portion of Pet Food's revenue.
Market Dynamics
Industry Overview
The consumer packaged goods industry is competitive and influenced by changing consumer preferences, economic conditions, and distribution channels. Increasing demand for healthier and convenient food products is driving industry trends.
Positioning
General Mills Inc. is a major player in the packaged food industry, with a strong brand portfolio and extensive distribution network. Its competitive advantages include brand recognition, product innovation, and efficient supply chain management.
Total Addressable Market (TAM)
The global packaged food market is estimated to be over $3 trillion. General Mills Inc. holds a moderate position with respect to this TAM.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Product innovation
- Efficient supply chain
Weaknesses
- Dependence on traditional food categories
- Exposure to commodity price fluctuations
- Slower growth compared to emerging markets
Opportunities
- Expansion into emerging markets
- Development of healthier and convenient food products
- Leveraging e-commerce channels
- Strategic acquisitions to expand product offerings
Threats
- Changing consumer preferences
- Intense competition
- Rising input costs
- Economic downturns affecting consumer spending
Competitors and Market Share
Key Competitors
- KHC
- MDLZ
- GIS
- HSY
- CAG
Competitive Landscape
General Mills benefits from strong brand equity, but faces stiff competition from larger companies in a fragmented and mature market. New product innovations must be rolled out often to stay ahead of trends.
Major Acquisitions
Blue Buffalo Pet Products
- Year: 2018
- Acquisition Price (USD millions): 8000
- Strategic Rationale: To expand into the high-growth pet food market and diversify revenue streams.
Growth Trajectory and Initiatives
Historical Growth: Historical Growth data missing, replace with real data when available.
Future Projections: Future Projections data missing, replace with real data when available.
Recent Initiatives: Recent Initiatives data missing, replace with real data when available.
Summary
General Mills is a major player in the packaged food industry with well-established brands. While it benefits from a strong market presence and efficient operations, it faces challenges adapting to changing consumer preferences and intense competition. Strategic acquisitions and product innovation are vital for sustaining growth. The company needs to modernize its product offerings and navigate a complex global market to maintain profitability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Market Research Data
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About General Mills Inc
Exchange NYSE | Headquaters Minneapolis, MN, United States | ||
IPO Launch date 1983-06-10 | Chairman & CEO Mr. Jeffrey L. Harmening | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 33000 | Website https://www.generalmills.com |
Full time employees 33000 | Website https://www.generalmills.com | ||
General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates through four segments: North America Retail; International; Pet; and North America Foodservice. It offers grain, ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and pizza snacks, snack bars, fruit and savory snacks, ice cream and frozen desserts, unbaked and fully baked frozen dough products, frozen hot snacks, ethnic meals, side dish mixes, frozen breakfast and entrees, nutrition bars, and frozen and shelf-stable vegetables. The company also manufactures and markets pet food products, including dog and cat food; and operates ice cream parlors. It markets its products under the annies, betty crocker, bisquick, blue buffalo, bugles, cascadian farm, cheerios, chex, cinnamon toast crunch, cocoa puffs, cookie crisp, dunkaroos, edgard & cooper, fiber one, by the foot, gushers, roll-ups, gardettos, gold medal, golden grahams, häagen-dazs, kitano, kix, lärabar, latina, lucky charms, as well as muir glen, nature valley, nudges, oatmeal crisp, old el paso, pillsbury, progresso, tastefuls, tiki pets, total, totinos, trix, true chews, true solutions, wanchai ferry, wheaties, wilderness, and yoki brands. In addition, the company sells its products to grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores. The company was founded in 1866 and is headquartered in Minneapolis, Minnesota.
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