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Upturn AI SWOT - About
GIS 
General Mills Inc (GIS)
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Upturn Advisory Summary
10/22/2025: GIS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $53.53
1 Year Target Price $53.53
| 2 | Strong Buy |
| 2 | Buy |
| 17 | Hold |
| 0 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -8.15% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/22/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 26.23B USD | Price to earnings Ratio 9.3 | 1Y Target Price 53.53 |
Price to earnings Ratio 9.3 | 1Y Target Price 53.53 | ||
Volume (30-day avg) 23 | Beta -0.03 | 52 Weeks Range 47.48 - 65.98 | Updated Date 10/22/2025 |
52 Weeks Range 47.48 - 65.98 | Updated Date 10/22/2025 | ||
Dividends yield (FY) 4.96% | Basic EPS (TTM) 5.29 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 15.24% | Operating Margin (TTM) 15.6% |
Management Effectiveness
Return on Assets (TTM) 6.22% | Return on Equity (TTM) 30.87% |
Valuation
Trailing PE 9.3 | Forward PE 13.79 | Enterprise Value 40295614355 | Price to Sales(TTM) 1.37 |
Enterprise Value 40295614355 | Price to Sales(TTM) 1.37 | ||
Enterprise Value to Revenue 2.1 | Enterprise Value to EBITDA 10.67 | Shares Outstanding 533416422 | Shares Floating 531538796 |
Shares Outstanding 533416422 | Shares Floating 531538796 | ||
Percent Insiders 0.3 | Percent Institutions 86.4 |
Upturn AI SWOT
General Mills Inc
Company Overview
History and Background
General Mills was founded in 1856 when Cadwallader C. Washburn built a flour mill. Over time, it evolved through mergers and acquisitions, becoming a major player in the packaged food industry. Key milestones include the creation of Betty Crocker in 1921 and expansion into various food categories.
Core Business Areas
- North America Retail: This segment consists of a wide variety of consumer food products sold through retail stores in North America. Core products include cereals, yogurt, snacks, baking mixes, and refrigerated dough products.
- International: This segment includes consumer food products sold outside of North America through retail and foodservice channels. Key markets include Europe, Latin America, and Asia/Australia.
- Pet: This segment focuses on pet food products, primarily sold under the Blue Buffalo brand. This is one of the highest growing segments.
Leadership and Structure
The current CEO is Jeff Harmening. The company is structured into business segments based on product categories and geographic regions. The board of directors oversees the company's strategy and performance.
Top Products and Market Share
Key Offerings
- Cheerios: Cheerios is a leading ready-to-eat cereal brand with a significant market share in the breakfast cereal category. Competitors include Kellogg's Frosted Flakes, and Post's Honey Bunches of Oats.
- Yoplait: Yoplait is a major yogurt brand, competing with Danone's Activia and Chobani. The US Yogurt market is close to $9 Billion USD.
- Pillsbury: Pillsbury is a well-known brand for baking mixes and refrigerated dough products. It competes with brands like Betty Crocker and store-brand alternatives.
- Blue Buffalo: Blue Buffalo is a leading pet food brand focused on natural and healthy ingredients. Competitors include Purina, Mars Inc (Royal Canin, Pedigree).
Market Dynamics
Industry Overview
The packaged food industry is characterized by intense competition, changing consumer preferences, and increasing demand for healthier and more convenient food options. Consolidation through mergers and acquisitions is common.
Positioning
General Mills is a leading global food company with a strong portfolio of iconic brands. Its competitive advantages include brand recognition, scale, and distribution network.
Total Addressable Market (TAM)
The global packaged food market is estimated to be worth over $3 trillion. General Mills holds a relatively small market share but is well positioned with its established brands.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Innovation in product development
- Strong market share in key categories
Weaknesses
- Exposure to commodity price volatility
- Dependence on developed markets
- Slower growth compared to emerging food trends
- Brand perception issues with younger consumers
Opportunities
- Expansion into emerging markets
- Acquisition of smaller, innovative brands
- Development of healthier and more sustainable products
- Leveraging e-commerce and direct-to-consumer channels
Threats
- Intense competition from private label brands
- Changing consumer preferences and dietary trends
- Economic downturns impacting consumer spending
- Regulatory changes and increasing scrutiny of food products
Competitors and Market Share
Key Competitors
- K
- HSY
- MDLZ
Competitive Landscape
General Mills benefits from its brand strength, but faces challenges from competitors offering innovative products and targeting specific consumer segments.
Major Acquisitions
Blue Buffalo Pet Products, Inc.
- Year: 2018
- Acquisition Price (USD millions): 8000
- Strategic Rationale: Expanded General Mills into the growing pet food market, particularly the natural and premium segment.
Growth Trajectory and Initiatives
Historical Growth: General Mills' growth has been driven by a combination of organic growth, acquisitions, and cost-cutting initiatives.
Future Projections: Analyst estimates suggest moderate growth for General Mills, driven by innovation, international expansion, and cost management.
Recent Initiatives: Recent initiatives include investments in e-commerce, expansion of the Blue Buffalo pet food business, and development of healthier product options.
Summary
General Mills is a strong company with a wide range of iconic brands. It is doing well in its pet food segment and through innovation. However, it needs to watch out for changing consumer preferences and competition from smaller, more agile brands. The company's scale and distribution network provide a significant advantage.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10K, 10Q)
- Market Research Reports
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market conditions and company performance are subject to change. Consult with a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About General Mills Inc
Exchange NYSE | Headquaters Minneapolis, MN, United States | ||
IPO Launch date 1983-06-10 | Chairman & CEO Mr. Jeffrey L. Harmening | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 33000 | Website https://www.generalmills.com |
Full time employees 33000 | Website https://www.generalmills.com | ||
General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates through four segments: North America Retail; International; Pet; and North America Foodservice. It offers grain, ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and pizza snacks, snack bars, fruit and savory snacks, ice cream and frozen desserts, unbaked and fully baked frozen dough products, frozen hot snacks, ethnic meals, side dish mixes, frozen breakfast and entrees, nutrition bars, and frozen and shelf-stable vegetables. The company also manufactures and markets pet food products, including dog and cat food; and operates ice cream parlors. It markets its products under the annies, betty crocker, bisquick, blue buffalo, bugles, cascadian farm, cheerios, chex, cinnamon toast crunch, cocoa puffs, cookie crisp, dunkaroos, edgard & cooper, fiber one, by the foot, gushers, roll-ups, gardettos, gold medal, golden grahams, häagen-dazs, kitano, kix, lärabar, latina, lucky charms, as well as muir glen, nature valley, nudges, oatmeal crisp, old el paso, pillsbury, progresso, tastefuls, tiki pets, total, totinos, trix, true chews, true solutions, wanchai ferry, wheaties, wilderness, and yoki brands. In addition, the company sells its products to grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores. The company was founded in 1866 and is headquartered in Minneapolis, Minnesota.
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