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Upturn AI SWOT - About
GIS 
General Mills Inc (GIS)
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Upturn Advisory Summary
09/16/2025: GIS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $54.75
1 Year Target Price $54.75
| 2 | Strong Buy |
| 2 | Buy |
| 17 | Hold |
| 0 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -8.13% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 26.50B USD | Price to earnings Ratio 12.09 | 1Y Target Price 54.75 |
Price to earnings Ratio 12.09 | 1Y Target Price 54.75 | ||
Volume (30-day avg) 23 | Beta -0.01 | 52 Weeks Range 48.29 - 72.62 | Updated Date 09/16/2025 |
52 Weeks Range 48.29 - 72.62 | Updated Date 09/16/2025 | ||
Dividends yield (FY) 4.90% | Basic EPS (TTM) 4.1 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Earnings Date
Report Date 2025-09-17 | When - | Estimate 0.82 | Actual - |
Profitability
Profit Margin 11.78% | Operating Margin (TTM) 13.49% |
Management Effectiveness
Return on Assets (TTM) 6.52% | Return on Equity (TTM) 24.59% |
Valuation
Trailing PE 12.09 | Forward PE 13.5 | Enterprise Value 41137754243 | Price to Sales(TTM) 1.36 |
Enterprise Value 41137754243 | Price to Sales(TTM) 1.36 | ||
Enterprise Value to Revenue 2.11 | Enterprise Value to EBITDA 10.49 | Shares Outstanding 534686016 | Shares Floating 540626631 |
Shares Outstanding 534686016 | Shares Floating 540626631 | ||
Percent Insiders 0.3 | Percent Institutions 86.47 |
Upturn AI SWOT
General Mills Inc
Company Overview
History and Background
General Mills was founded in 1856. It evolved from flour milling to a branded food company, with significant milestones including the creation of Wheaties in 1924 and the acquisition of Pillsbury in 2001.
Core Business Areas
- North America Retail: This segment manufactures and markets branded consumer foods sold through retail stores in North America.
- International: This segment manufactures and markets branded consumer foods sold through retail and foodservice channels outside of North America.
- Pet: This segment manufactures and markets pet food products globally. Brands include Blue Buffalo.
Leadership and Structure
Jeff Harmening is the Chairman and CEO. The company has a traditional hierarchical structure with various business units and functional departments.
Top Products and Market Share
Key Offerings
- Cheerios: Cheerios is a leading ready-to-eat cereal. In 2022, Cheerios controlled about 11.9% of the cereal market. Competitors include Kellogg's Frosted Flakes and Post Honey Bunches of Oats.
- Pillsbury: Pillsbury offers baking mixes and refrigerated dough products. General Mills controls about 40% of the refrigerated dough market with Pillsbury brand. Competitors include private label and other branded options.
- Blue Buffalo: Blue Buffalo is a premium pet food brand. Blue Buffalo holds about 7% of the pet food market share. Competitors include Purina and Mars.
Market Dynamics
Industry Overview
The packaged food industry is mature and competitive, characterized by changing consumer preferences, health trends, and the rise of private label brands. The pet food industry is growing rapidly.
Positioning
General Mills is a major player in the packaged food industry, known for its iconic brands and strong distribution network. It competes on brand recognition, product innovation, and marketing. They are expanding their reach in the growing pet food industry.
Total Addressable Market (TAM)
The total packaged food market is estimated at over $800 billion globally. General Mills is well positioned to benefit from this large TAM, particularly in the cereal, baking products, and pet food categories.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Consistent dividend payments
- Leading market positions in key categories
Weaknesses
- Exposure to commodity price fluctuations
- High debt levels
- Slower growth compared to emerging markets
- Dependence on mature markets
Opportunities
- Expanding into emerging markets
- Developing healthier and more sustainable products
- Acquiring smaller, innovative brands
- Growing the pet food business
Threats
- Changing consumer preferences
- Intense competition from private label brands
- Rising input costs
- Economic downturns
Competitors and Market Share
Key Competitors
- KHC
- MDLZ
- CAG
Competitive Landscape
General Mills benefits from its scale and brand recognition, but faces challenges from smaller, more agile competitors. It is focusing on innovation and marketing to maintain its competitive edge.
Major Acquisitions
Edgard & Cooper
- Year: 2024
- Acquisition Price (USD millions):
- Strategic Rationale: Expand into natural pet food, and grow the company's pet food portfolio.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been moderate, driven by organic growth and acquisitions.
Future Projections: Analysts project modest revenue growth and continued profitability. EPS growth is expected to be driven by cost savings and share repurchases.
Recent Initiatives: Recent initiatives include investing in innovation, expanding into new markets, and acquiring smaller brands in the pet food and healthy snacks categories.
Summary
General Mills is a strong company with a portfolio of well-known brands and a solid financial track record. Its consistent dividend payouts make it attractive to investors, but must carefully watch input costs, changing consumer preferences and the potential impact of economic downturns while diversifying into new and growing markets.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Market Research Reports
- Analyst Estimates
- Company Press Releases
Disclaimers:
This analysis is based on available information and is not financial advice. Investment decisions should be made based on your own due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About General Mills Inc
Exchange NYSE | Headquaters Minneapolis, MN, United States | ||
IPO Launch date 1983-06-10 | Chairman & CEO Mr. Jeffrey L. Harmening | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 33000 | Website https://www.generalmills.com |
Full time employees 33000 | Website https://www.generalmills.com | ||
General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates through four segments: North America Retail; International; Pet; and North America Foodservice. It offers grain, ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and pizza snacks, snack bars, fruit and savory snacks, ice cream and frozen desserts, unbaked and fully baked frozen dough products, frozen hot snacks, ethnic meals, side dish mixes, frozen breakfast and entrees, nutrition bars, and frozen and shelf-stable vegetables. The company also manufactures and markets pet food products, including dog and cat food; and operates ice cream parlors. It markets its products under the annies, betty crocker, bisquick, blue buffalo, bugles, cascadian farm, cheerios, chex, cinnamon toast crunch, cocoa puffs, cookie crisp, dunkaroos, edgard & cooper, fiber one, by the foot, gushers, roll-ups, gardettos, gold medal, golden grahams, häagen-dazs, kitano, kix, lärabar, latina, lucky charms, as well as muir glen, nature valley, nudges, oatmeal crisp, old el paso, pillsbury, progresso, tastefuls, tiki pets, total, totinos, trix, true chews, true solutions, wanchai ferry, wheaties, wilderness, and yoki brands. In addition, the company sells its products to grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores. The company was founded in 1866 and is headquartered in Minneapolis, Minnesota.
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