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Upturn AI Summary - About
General Mills Inc(GIS)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for GIS
09/25/2026: GIS (1-star) is currently NOT-A-BUY. Pass it for now.
General Mills is a global consumer staples company known for its stable portfolio of established food brands such as Cheerios and Häagen-Dazs. The company’s core strengths include its diversified business, deep-seated brand equity, and steady cash flow generation that appeals to dividend-focused investors. Its primary investment story centers on pivoting toward higher-growth areas like premium pet food, though this is balanced by risks from competitive private label store brands and limited volume growth in mature categories. Valuation remains a key factor for retail investors to monitor alongside the company's ability to maintain margins. Investors should keep a close watch on volume trends and its ongoing portfolio optimization strategy.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | General Mills operates in a mature industry with limited potential for rapid top-line expansion. |
| Momentum investor | Mixed fit | Momentum is generally tied to market sentiment shifts, which can be inconsistent in stable consumer staples. |
| Value investor | Strong fit | The company is often viewed as a defensive value play with stable cash flows and reasonable earnings multiples. |
| Dividend investor | Strong fit | General Mills offers a reliable dividend yield that is attractive for income-focused portfolios. |
| Low-risk investor | Strong fit | As a consumer staple, the stock typically exhibits lower beta and less volatility than the broader market. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Low | The stock is generally defensive and less reactive to short-term market swings. |
| Valuation risk | Medium | Investors must ensure the entry price does not reflect excessive growth expectations for a slow-growth sector. |
| Competition risk (Private label) | High | Store brands pose a constant threat to market share, especially during periods of high inflation. |
| Business quality | Strong | The company owns a portfolio of established, trusted brands with deep distribution networks. |
| Dividend income | Strong | Consistent payouts provide reliable income for long-term holders. |
| Execution risk | Medium | Operational efficiency and supply chain management are critical to maintaining margins. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -14.42% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 17.99B USD | Price to earnings Ratio - | 1Y Target Price 37.22 |
Price to earnings Ratio - | 1Y Target Price 37.22 | ||
Volume (30-day avg) 9.3M shares | Beta -0.03 | 52 Weeks Range 31.21 - 48.26 | Updated Date 09/26/2026 |
52 Weeks Range 31.21 - 48.26 | Updated Date 09/26/2026 | ||
Dividends yield (FY) 7.01% | Basic EPS (TTM) -1.64 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| North America Retail | Cereal, snacks, baking mixes, yogurt. | The primary engine of steady, reliable cash flow. |
| Pet | BLUE Buffalo natural pet food. | A higher-growth segment within the company's portfolio. |
| International | Global snack and meal brand distribution. | Provides exposure to diverse consumer markets outside of the US. |
| Foodservice | Bulk supply to restaurants and schools. | Directly sensitive to dining-out trends and institutional demand. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-09-23 | When Before Market | Estimate 0.72 | Actual 0.75 |
Profitability
Profit Margin -4.89% | Operating Margin (TTM) 15.24% |
Management Effectiveness
Return on Assets (TTM) 5.65% | Return on Equity (TTM) -10.49% |
Valuation
Trailing PE - | Forward PE 11.55 | Enterprise Value 32.34B | Price to Sales(TTM) 0.98 |
Enterprise Value 32.34B | Price to Sales(TTM) 0.98 | ||
Enterprise Value to Revenue 1.76 | Enterprise Value to EBITDA 21.2 | Shares Outstanding 534.69M | Shares Floating 532.70M |
Shares Outstanding 534.69M | Shares Floating 532.70M | ||
Percent Insiders 0.28 | Percent Institutions 91.14 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About General Mills Inc
Exchange NYSE | Headquarters Minneapolis, MN, United States | ||
IPO Launch date 1983-06-10 | Chairman & CEO Mr. Jeffrey L. Harmening | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 30000 | Website https://www.generalmills.com |
Full time employees 30000 | Website https://www.generalmills.com | ||
General Mills, Inc. manufactures and markets branded consumer food in the United States and internationally. The company operates through four segments: North America Retail; International; North America Pet; and North America Foodservice. It offers snacks, including grain, fruit and savory snacks, nutrition bars, and frozen hot snacks; ready-to-eat cereal; convenient meals comprising meal kits, ethnic meals, pizza, soup, side dish mixes, frozen breakfast, and frozen entrees; wholesome natural pet food; refrigerated and frozen dough; baking mixes and ingredients; and ice cream products. The company also offers dog and cat food, such as dry food, wet food, fresh food, and treats. In addition, it operates 232 and franchises 376 ice cream parlors. The company markets its products under the Annie's, Betty Crocker, Bisquick, Blue Buffalo, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Dunkaroos, Edgard & Cooper, Fiber One, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto's, Gold Medal, Golden Grahams, Häagen-Dazs, Kitano, Kix, Lärabar, Latina, Lucky Charms, Nature Valley, Nudges, Oatmeal Crisp, Old El Paso, Pillsbury, Progresso, Tastefuls, Tiki Pets, Total, Totino's, Trix, True Solutions, Wanchai Ferry, Wheaties, Wilderness, and Yoki brands. It sells its products to grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores. The company was founded in 1866 and is headquartered in Minneapolis, Minnesota.
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