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Upturn AI SWOT - About
GIS 
General Mills Inc (GIS)
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Upturn Advisory Summary
07/08/2025: GIS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $56.2
1 Year Target Price $56.2
| 2 | Strong Buy |
| 2 | Buy |
| 17 | Hold |
| 0 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -8.13% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/08/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 28.12B USD | Price to earnings Ratio 12.64 | 1Y Target Price 56.2 |
Price to earnings Ratio 12.64 | 1Y Target Price 56.2 | ||
Volume (30-day avg) 23 | Beta 0.02 | 52 Weeks Range 50.19 - 73.73 | Updated Date 07/8/2025 |
52 Weeks Range 50.19 - 73.73 | Updated Date 07/8/2025 | ||
Dividends yield (FY) 4.71% | Basic EPS (TTM) 4.1 |
Earnings Date
Report Date 2025-06-25 | When Before Market | Estimate 0.71 | Actual 0.74 |
Profitability
Profit Margin 11.78% | Operating Margin (TTM) 13.49% |
Management Effectiveness
Return on Assets (TTM) 6.52% | Return on Equity (TTM) 24.59% |
Valuation
Trailing PE 12.64 | Forward PE 14.18 | Enterprise Value 43052241081 | Price to Sales(TTM) 1.44 |
Enterprise Value 43052241081 | Price to Sales(TTM) 1.44 | ||
Enterprise Value to Revenue 2.21 | Enterprise Value to EBITDA 10.97 | Shares Outstanding 542428032 | Shares Floating 540013688 |
Shares Outstanding 542428032 | Shares Floating 540013688 | ||
Percent Insiders 0.29 | Percent Institutions 87.29 |
Upturn AI SWOT
General Mills Inc
Company Overview
History and Background
General Mills, Inc. was founded in 1856. It began as a milling company and has evolved into a multinational manufacturer and marketer of branded consumer foods sold through retail stores.
Core Business Areas
- North America Retail: This segment primarily sells products through retail stores in North America, including cereals, baking products, yogurt, and snacks.
- International: This segment focuses on selling products outside of North America, including in Europe, Australia, Asia, and Latin America.
- Pet: This segment includes pet food products, primarily under the Blue Buffalo brand.
Leadership and Structure
General Mills is led by a CEO and a board of directors. The organizational structure is divisional, with separate units focusing on different geographic regions and product categories.
Top Products and Market Share
Key Offerings
- Cheerios: Cheerios is a popular breakfast cereal. Competitors include Kellogg's Frosted Flakes and Quaker Oats. In 2023, the cereal category market was roughly 10 Billion with Cheerios capturing 11.2% market share.
- Yoplait: Yoplait is a brand of yogurt. Competitors include Danone's Activia and Chobani. The yogurt category market was roughly 13 Billion with Yoplait capturing 5.5% market share.
- Pillsbury: Pillsbury offers a wide array of baking mixes and ready-to-bake products. Competitors include Conagra Brands' Duncan Hines. The baking mixes category market was roughly 2.8 Billion with Pillsbury capturing 21.5% market share.
- Blue Buffalo: Blue Buffalo is a premium pet food brand focused on natural ingredients. Competitors include Nestle Purina and Mars Petcare. Blue Buffalo has 7% market share in pet food market
Market Dynamics
Industry Overview
The consumer packaged goods (CPG) industry is highly competitive and is influenced by changing consumer preferences, health trends, and economic conditions. The industry is moving towards healthier options, sustainable packaging, and online sales channels.
Positioning
General Mills is a major player in the CPG industry with a portfolio of well-known brands. Its competitive advantages include brand recognition, scale, and distribution networks.
Total Addressable Market (TAM)
The global packaged food market is expected to reach approximately $3.5 trillion. General Mills is well-positioned to capture a portion of this market through its diverse product portfolio and global reach.
Upturn SWOT Analysis
Strengths
- Strong Brand Portfolio
- Extensive Distribution Network
- Consistent Dividend Payouts
- Strong Financial Performance
Weaknesses
- Dependence on North American Market
- Slow Innovation in Certain Categories
- Vulnerable to Changing Consumer Preferences
- Brand recall with new generation of consumers
Opportunities
- Expansion into Emerging Markets
- Growth in the Pet Food Industry
- Development of Healthier Product Options
- Increased Online Sales
- E-commerce and Direct to Consumer
Threats
- Intense Competition
- Rising Input Costs
- Changing Consumer Preferences
- Economic Downturns
- Supply chain Disruption
Competitors and Market Share
Key Competitors
- KHC
- MDLZ
- HSY
- CAG
Competitive Landscape
General Mills benefits from its strong brand portfolio and distribution network. However, it faces competition from other large CPG companies and smaller, niche brands.
Major Acquisitions
Edgard & Cooper
- Year: 2024
- Acquisition Price (USD millions): 244
- Strategic Rationale: Expanded pet food portfolio with a premium natural brand, focusing on European market growth.
TNT Crust
- Year: 2018
- Acquisition Price (USD millions): 450
- Strategic Rationale: Expanded pizza crust business to enhance distribution and market share in the food service industry.
Growth Trajectory and Initiatives
Historical Growth: General Mills' historical growth has been steady, driven by acquisitions and organic growth of its brands.
Future Projections: Future growth projections are based on analyst estimates. These can be found on financial analysis websites.
Recent Initiatives: Recent initiatives include expanding its organic product offerings, focusing on e-commerce, and strategic acquisitions.
Summary
General Mills possesses a robust brand portfolio and a well-established distribution network, which contribute to its consistent financial performance and shareholder returns. However, it faces challenges from intense competition and changing consumer preferences. Its success hinges on innovation, expansion into emerging markets, and capitalizing on opportunities in the pet food and health-conscious sectors. With strategic initiative the company may continue to grow.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Financial News Articles
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About General Mills Inc
Exchange NYSE | Headquaters Minneapolis, MN, United States | ||
IPO Launch date 1983-06-10 | Chairman & CEO Mr. Jeffrey L. Harmening | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 33000 | Website https://www.generalmills.com |
Full time employees 33000 | Website https://www.generalmills.com | ||
General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates through four segments: North America Retail; International; Pet; and North America Foodservice. It offers grain, ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, bakery flour, frozen pizza and pizza snacks, snack bars, fruit and savory snacks, ice cream and frozen desserts, unbaked and fully baked frozen dough products, frozen hot snacks, ethnic meals, side dish mixes, frozen breakfast and entrees, nutrition bars, and frozen and shelf-stable vegetables. The company also manufactures and markets pet food products, including dog and cat food; and operates ice cream parlors. It markets its products under the Annie's, Betty Crocker, Bisquick, Blue Buffalo, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Dunkaroos, Edgard & Cooper, Fiber One, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto's, Gold Medal, Golden Grahams, Häagen-Dazs, Kitano, Kix, Lärabar, Latina, Lucky Charms, Muir Glen, Nature Valley, Nudges, Oatmeal Crisp, Old El Paso, Pillsbury, Progresso, Tastefuls, Tiki Pets, Total, Totino's , Trix, True Chews, True Solutions, Wanchai Ferry, Wheaties, Wilderness, and Yoki brands. In addition, the company sells its products to grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores. The company was founded in 1866 and is headquartered in Minneapolis, Minnesota.
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