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Carter’s Inc (CRI)



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Upturn Advisory Summary
08/14/2025: CRI (2-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $24.6
1 Year Target Price $24.6
0 | Strong Buy |
0 | Buy |
3 | Hold |
2 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 12.27% | Avg. Invested days 56 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 957.80M USD | Price to earnings Ratio 7.01 | 1Y Target Price 24.6 |
Price to earnings Ratio 7.01 | 1Y Target Price 24.6 | ||
Volume (30-day avg) 6 | Beta 0.99 | 52 Weeks Range 23.38 - 69.00 | Updated Date 08/15/2025 |
52 Weeks Range 23.38 - 69.00 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 10.13% | Basic EPS (TTM) 3.75 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-24 | When Before Market | Estimate 0.3287 | Actual 0.17 |
Profitability
Profit Margin 4.79% | Operating Margin (TTM) 0.69% |
Management Effectiveness
Return on Assets (TTM) 5.75% | Return on Equity (TTM) 16.31% |
Valuation
Trailing PE 7.01 | Forward PE 26.18 | Enterprise Value 1743955907 | Price to Sales(TTM) 0.34 |
Enterprise Value 1743955907 | Price to Sales(TTM) 0.34 | ||
Enterprise Value to Revenue 0.62 | Enterprise Value to EBITDA 6.8 | Shares Outstanding 36432200 | Shares Floating 35081271 |
Shares Outstanding 36432200 | Shares Floating 35081271 | ||
Percent Insiders 3.13 | Percent Institutions 120.73 |
Upturn AI SWOT
Carter’s Inc

Company Overview
History and Background
Carter's, Inc. was founded in 1865 by William Carter in Needham, Massachusetts. Initially, it produced mittens and quickly expanded to children's clothing. Carter's grew through innovations in fabric and design, becoming a dominant brand in the childrenswear market. It acquired OshKosh B'gosh in 2005, further solidifying its position.
Core Business Areas
- Carter's Retail: Carter's operates its own retail stores, offering a wide range of apparel, accessories, and shoes for babies and young children.
- Carter's Wholesale: Carter's sells its products to department stores, mass merchandisers, and online retailers.
- OshKosh B'gosh: OshKosh B'gosh, a subsidiary of Carter's, produces and sells children's apparel with a focus on denim and workwear-inspired designs.
- International: Carter's expands their clothing line into international markets such as Canada and Mexico.
Leadership and Structure
Michael D. Casey is the Chairman and Chief Executive Officer of Carter's, Inc. The company operates with a structured hierarchy encompassing various departments such as merchandising, marketing, supply chain, and finance.
Top Products and Market Share
Key Offerings
- Bodysuits: Carter's bodysuits are a staple product, popular for their quality and affordability. Competitors include Gerber Childrenswear, HanesBrands (through their Bonds brand), and Amazon Essentials. Market share data is not publicly disclosured for individual items, but it's a significant portion of their revenue.
- Pajamas: Carter's pajamas are known for their comfort and cute designs. Competitors include Burt's Bees Baby, Hanna Andersson, and Primary. Market share data is not publicly disclosured for individual items, but it's a significant portion of their revenue.
- Playwear Sets: Carter's playwear sets offer coordinated outfits for everyday wear. Competitors include The Children's Place, Old Navy (Gap Inc.), and Target's Cat & Jack brand. Market share data is not publicly disclosured for individual items, but it's a significant portion of their revenue.
Market Dynamics
Industry Overview
The childrenswear industry is competitive, driven by trends, seasonality, and affordability. Key factors include material costs, consumer spending, and demographic shifts. E-commerce is a significant growth driver.
Positioning
Carter's positions itself as a value-driven brand offering quality and style at affordable prices. Its competitive advantages include brand recognition, a wide distribution network, and a diversified product portfolio.
Total Addressable Market (TAM)
The global childrenswear market is estimated to be worth hundreds of billions of dollars. Carter's is well-positioned to capture a significant portion of this TAM through its established brand and distribution network.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive distribution network
- Value-driven pricing strategy
- Diversified product portfolio
- Loyal customer base
Weaknesses
- Reliance on mass merchandisers
- Vulnerability to fashion trends
- Potential margin pressure from promotions
- Dependence on overseas manufacturing
- Negative PR related to unethical labor practices
Opportunities
- Expansion into new international markets
- Growth in e-commerce sales
- Development of innovative products
- Strategic partnerships with influencers
- Growing organic and sustainable product lines
Threats
- Increased competition from online retailers
- Fluctuations in raw material costs
- Economic downturns affecting consumer spending
- Changes in consumer preferences
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- VFC
- GPS
- LB
- TGT
- WMT
Competitive Landscape
Carter's faces competition from specialty retailers (The Children's Place), department stores (Macy's), mass merchants (Target, Walmart), and online retailers (Amazon). Carter's competitive advantage lies in its brand recognition, value pricing, and extensive distribution.
Growth Trajectory and Initiatives
Historical Growth: Carter's has grown through organic expansion, acquisitions (like OshKosh B'gosh), and international market entry. Growth has been consistent.
Future Projections: Analyst estimates vary, but generally project continued growth in revenue driven by e-commerce and international expansion. Profitability depends on managing costs and maintaining pricing power.
Recent Initiatives: Recent initiatives include expanding e-commerce capabilities, focusing on sustainability, and developing exclusive partnerships.
Summary
Carter's is a well-established leader in the childrenswear market, leveraging its strong brand and wide distribution network. While e-commerce expansion and international growth are positive, the company faces challenges from online competition and fluctuations in material costs. Monitoring consumer preferences and maintaining a cost-effective supply chain are crucial. Overall, Carteru2019s Inc fundamentals appear stable for now.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
- Company Website
- Public News Sources
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions can change rapidly, and past performance is not indicative of future results. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Carter’s Inc
Exchange NYSE | Headquaters Atlanta, GA, United States | ||
IPO Launch date 2003-10-24 | CEO, President & Director Mr. Douglas C. Palladini | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 15350 | Website https://www.carters.com |
Full time employees 15350 | Website https://www.carters.com |
Carter's, Inc., together with its subsidiaries, designs, sources, and markets branded childrenswear and related products under the Carter's, OshKosh, Skip Hop, Child of Mine, Just One You, Simple Joys, Little Planet, and other brands in the United States and internationally. It operates through three segments: U.S. Retail, U.S. Wholesale, and International. The company's Carter's products include babies and young children's products, such as bodysuits, layette essentials, sleep and play, pants, tops and t-shirts, multipiece sets, dresses, and sleepwear; and OshKosh brand products comprise playclothes, such as denim jeans, overalls, core bottoms, knit tops, t-shirts, and layering pieces. It provides products for playtime, travel, mealtime, bath time, and home gear, as well as kid's bags under the Skip Hop brand. In addition, the company offers bedding, home décor, cribs and baby furniture, diaper bags, footwear, gift sets, hair accessories, jewelry, outerwear, paper goods, socks, shoes, swimwear, and toys. It operates through wholesale locations, including department stores, national chain, and specialty retailers, as well as retail stores. The company sells its products through its eCommerce websites, such as carters.com, oshkosh.com, skiphop.com, and mobile application, as well as other international wholesale accounts and licensees. Carter's, Inc. was founded in 1865 and is headquartered in Atlanta, Georgia.

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