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Carter’s Inc (CRI)

Upturn stock ratingUpturn stock rating
$29.6
Last Close (24-hour delay)
Profit since last BUY-1.73%
upturn advisory
Consider higher Upturn Star rating
BUY since 2 days
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  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
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Time period over
  • ALL
  • YEAR
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Upturn Advisory Summary

09/12/2025: CRI (2-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Number of Analysts

rating

6 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $24.6

1 Year Target Price $24.6

Analysts Price Target For last 52 week
$24.6 Target price
52w Low $23.16
Current$29.6
52w High $68.36

Analysis of Past Performance

Type Stock
Historic Profit 10.33%
Avg. Invested days 42
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
Stock Returns Performance Upturn Returns Performance 2.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 09/12/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 1.08B USD
Price to earnings Ratio 7.89
1Y Target Price 24.6
Price to earnings Ratio 7.89
1Y Target Price 24.6
Volume (30-day avg) 6
Beta 1.01
52 Weeks Range 23.16 - 68.36
Updated Date 09/14/2025
52 Weeks Range 23.16 - 68.36
Updated Date 09/14/2025
Dividends yield (FY) 8.80%
Basic EPS (TTM) 3.75

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 4.79%
Operating Margin (TTM) 0.69%

Management Effectiveness

Return on Assets (TTM) 5.75%
Return on Equity (TTM) 16.31%

Valuation

Trailing PE 7.89
Forward PE 16.45
Enterprise Value 1864546409
Price to Sales(TTM) 0.38
Enterprise Value 1864546409
Price to Sales(TTM) 0.38
Enterprise Value to Revenue 0.66
Enterprise Value to EBITDA 7.28
Shares Outstanding 36432200
Shares Floating 32448682
Shares Outstanding 36432200
Shares Floating 32448682
Percent Insiders 3.42
Percent Institutions 127.33

ai summary icon Upturn AI SWOT

Carter’s Inc

stock logo

Company Overview

overview logo History and Background

Carter's, Inc. was founded in 1865 by William Carter in Needham, Massachusetts. Initially, it produced mittens, and it has since evolved into a leading brand of children's apparel. The company has grown through acquisitions and brand extensions.

business area logo Core Business Areas

  • Carter's Retail: Operates Carter's and OshKosh B'gosh branded retail stores, offering a wide range of apparel, accessories, and gifts for babies and children.
  • Carter's Wholesale: Sells Carter's and OshKosh B'gosh branded products to department stores, mass retailers, and e-commerce platforms.
  • International: Markets and sells Carter's and OshKosh B'gosh products internationally, through retail stores, wholesale accounts, and licensing agreements.

leadership logo Leadership and Structure

Michael D. Casey serves as the Chairman and Chief Executive Officer. The organizational structure is typical of a large retail company, with functional departments such as merchandising, marketing, supply chain, and finance.

Top Products and Market Share

overview logo Key Offerings

  • Sleepwear: Carter's sleepwear is a significant product line, known for its comfort and safety features. Competitors include Burt's Bees Baby, Gerber Childrenswear, and Hanna Andersson. No exact market share available.
  • Bodysuits: Carter's bodysuits are a staple product, sold in multi-packs. Competitors include Gerber Childrenswear, Amazon Essentials, and Primary. No exact market share available.
  • Playwear: Carteru2019s playwear ranges from casual to dressy for children. Competitors include The Children's Place, Old Navy Kids, and H&M Kids. No exact market share available.

Market Dynamics

industry overview logo Industry Overview

The children's apparel market is competitive, with trends driven by fashion, comfort, and affordability. E-commerce is a growing channel.

Positioning

Carter's is positioned as a leading brand offering value-priced, quality children's apparel. It has a strong brand recognition and extensive distribution network.

Total Addressable Market (TAM)

The global childrenswear market is projected to reach hundreds of billions of dollars. Carteru2019s targets a significant portion of the value-priced segment.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition
  • Extensive distribution network
  • Value-priced products
  • Loyal customer base

Weaknesses

  • Dependence on wholesale channel
  • Exposure to economic downturns
  • Competition from fast-fashion brands
  • Reliance on cotton prices

Opportunities

  • Expansion into new international markets
  • Growth in e-commerce
  • Development of new product categories
  • Partnerships with influencers

Threats

  • Increased competition
  • Fluctuations in raw material prices
  • Changes in consumer preferences
  • Economic recession

Competitors and Market Share

competitor logo Key Competitors

  • TCP
  • GIII
  • PVH

Competitive Landscape

Carter's competes on price, brand recognition, and distribution. It needs to maintain its value proposition and adapt to changing consumer preferences better than the competition.

Major Acquisitions

Skip Hop

  • Year: 2017
  • Acquisition Price (USD millions): 140
  • Strategic Rationale: Expand product offerings into adjacent categories like diaper bags and baby gear.

Growth Trajectory and Initiatives

Historical Growth: Carter's has historically grown through retail expansion, wholesale partnerships, and international growth.

Future Projections: Analyst projections often involve revenue growth rates, margin forecasts, and EPS targets. Specific data needed.

Recent Initiatives: Recent initiatives might include e-commerce investments, new store formats, and sustainability efforts.

Summary

Carter's is a strong brand with a large market share, benefiting from brand recognition and a value-price model. However, they face competition and need to adapt to e-commerce trends and fluctuations in material costs. International expansion and new product development are key to future growth, but over-reliance on wholesale and macro economic downturns are risk factors. The company should focus on enhancing its online presence.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Market Research Reports
  • Analyst Estimates

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Carter’s Inc

Exchange NYSE
Headquaters Atlanta, GA, United States
IPO Launch date 2003-10-24
CEO, President & Director Mr. Douglas C. Palladini
Sector Consumer Cyclical
Industry Apparel Retail
Full time employees 15350
Full time employees 15350

Carter's, Inc., together with its subsidiaries, designs, sources, and markets branded childrenswear and related products under the Carter's, OshKosh, Skip Hop, Child of Mine, Just One You, Simple Joys, Little Planet, and other brands in the United States and internationally. It operates through three segments: U.S. Retail, U.S. Wholesale, and International. The company's Carter's products include babies and young children's products, such as bodysuits, layette essentials, sleep and play, pants, tops and t-shirts, multipiece sets, dresses, and sleepwear; and OshKosh brand products comprise playclothes, such as denim jeans, overalls, core bottoms, knit tops, t-shirts, and layering pieces. It provides products for playtime, travel, mealtime, bath time, and home gear, as well as kid's bags under the Skip Hop brand. In addition, the company offers bedding, home décor, cribs and baby furniture, diaper bags, footwear, gift sets, hair accessories, jewelry, outerwear, paper goods, socks, shoes, swimwear, and toys. It operates through wholesale locations, including department stores, national chain, and specialty retailers, as well as retail stores. The company sells its products through its eCommerce websites, such as carters.com, oshkosh.com, skiphop.com, and mobile application, as well as other international wholesale accounts and licensees. Carter's, Inc. was founded in 1865 and is headquartered in Atlanta, Georgia.