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Upturn AI SWOT - About
CRI 
Carter’s Inc (CRI)
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Upturn Advisory Summary
10/14/2025: CRI (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $24.6
1 Year Target Price $24.6
| 0 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 2 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 16.22% | Avg. Invested days 48 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.08B USD | Price to earnings Ratio 7.93 | 1Y Target Price 24.6 |
Price to earnings Ratio 7.93 | 1Y Target Price 24.6 | ||
Volume (30-day avg) 6 | Beta 1.07 | 52 Weeks Range 23.16 - 65.22 | Updated Date 10/14/2025 |
52 Weeks Range 23.16 - 65.22 | Updated Date 10/14/2025 | ||
Dividends yield (FY) 9.65% | Basic EPS (TTM) 3.75 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.79% | Operating Margin (TTM) 0.69% |
Management Effectiveness
Return on Assets (TTM) 5.75% | Return on Equity (TTM) 16.31% |
Valuation
Trailing PE 7.93 | Forward PE 16.45 | Enterprise Value 1864546409 | Price to Sales(TTM) 0.38 |
Enterprise Value 1864546409 | Price to Sales(TTM) 0.38 | ||
Enterprise Value to Revenue 0.66 | Enterprise Value to EBITDA 7.28 | Shares Outstanding 36432176 | Shares Floating 32448682 |
Shares Outstanding 36432176 | Shares Floating 32448682 | ||
Percent Insiders 3.42 | Percent Institutions 127.16 |
Upturn AI SWOT
Carter’s Inc
Company Overview
History and Background
Carter's, Inc. was founded in 1865 by William Carter in Needham, Massachusetts. Initially focused on producing mittens, it evolved into a leading brand of baby and children's apparel, accessories, and related products.
Core Business Areas
- Carter's Retail: Operates retail stores across the U.S. and Canada, selling exclusive Carter's branded products.
- Carter's Wholesale: Sells Carter's branded products through major retailers like Walmart, Target, and Amazon.
- OshKosh B'gosh Retail & Wholesale: Offers clothing and accessories under the OshKosh B'gosh brand, primarily through its own retail stores and wholesale channels.
- International: Sells Carter's and OshKosh B'gosh brands internationally through wholesale, retail and online channels.
Leadership and Structure
Michael D. Casey serves as the Chairman and Chief Executive Officer. The company has a typical corporate structure with executive leadership overseeing various departments like merchandising, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- Bodysuits: Carter's is known for its baby bodysuits, a staple in infant clothing. Market share data for specific bodysuit models is unavailable, but Carter's holds a significant position in the overall baby apparel market. Competitors include Gerber, Burt's Bees Baby and Amazon Essentials.
- Sleepwear: Carter's offers a wide range of baby and children's sleepwear, including pajamas and sleep sacks. Competitors include Hanna Andersson, Little Sleepies, and Burt's Bees Baby.
- Playwear: Carter's provides various playwear items, such as pants, shirts, and dresses, designed for comfort and style. Competitors include The Children's Place, Old Navy Kids, and H&M Kids.
Market Dynamics
Industry Overview
The children's apparel industry is competitive and fragmented, influenced by factors like fashion trends, seasonality, and economic conditions. Online retail is a major growth driver.
Positioning
Carter's positions itself as a value-oriented brand offering quality and affordable clothing for babies and children. Its competitive advantage lies in brand recognition, extensive distribution network, and a broad product range.
Total Addressable Market (TAM)
The global children's wear market is expected to reach over $284.7 billion by 2028. Carter's is positioned to capitalize on a portion of this TAM through its diverse product offerings and established brand presence.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Extensive Distribution Network
- Value-Oriented Pricing
- Wide Product Range
- Established Supply Chain
Weaknesses
- Reliance on Wholesale Channels
- Exposure to Economic Downturns
- Vulnerability to Changing Fashion Trends
- Dependence on Discounting
Opportunities
- Expanding E-commerce Presence
- Growth in International Markets
- Developing Sustainable Products
- Partnerships with Influencers
Threats
- Intense Competition
- Fluctuations in Raw Material Costs
- Changing Consumer Preferences
- Economic Recession
Competitors and Market Share
Key Competitors
- Gymboree (GIL)
- The Children's Place (PLCE)
- Hanesbrands (HBI)
Competitive Landscape
Carter's benefits from strong brand recognition and wide distribution. Its primary challenge is maintaining profitability in a competitive market with shifting consumer preferences.
Major Acquisitions
Skip Hop
- Year: 2017
- Acquisition Price (USD millions): 140
- Strategic Rationale: Expands Carter's product offerings into baby gear and accessories.
Growth Trajectory and Initiatives
Historical Growth: Carter's historical growth has been influenced by expansion into new markets, acquisitions, and e-commerce initiatives.
Future Projections: Analyst projections suggest moderate growth, contingent on successful execution of strategic initiatives and macroeconomic factors.
Recent Initiatives: Recent initiatives include strengthening e-commerce channels, expanding into international markets, and focusing on product innovation.
Summary
Carter's is a well-established brand in the children's apparel market with a strong distribution network. Its value proposition resonates with parents, but it must adapt to changing consumer preferences and increased online competition. Successfully expanding its e-commerce presence and controlling costs will be crucial for sustained growth. Intense competition, especially from online brands, is a key risk to monitor.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Financial News Outlets
- Market Research Reports
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Carter’s Inc
Exchange NYSE | Headquaters Atlanta, GA, United States | ||
IPO Launch date 2003-10-24 | CEO, President & Director Mr. Douglas C. Palladini | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 15350 | Website https://www.carters.com |
Full time employees 15350 | Website https://www.carters.com | ||
Carter's, Inc., together with its subsidiaries, designs, sources, and markets branded childrenswear and related products under the Carter's, OshKosh, Skip Hop, Child of Mine, Just One You, Simple Joys, Little Planet, and other brands in the United States and internationally. It operates through three segments: U.S. Retail, U.S. Wholesale, and International. The company's Carter's products include babies and young children's products, such as bodysuits, layette essentials, sleep and play, pants, tops and t-shirts, multipiece sets, dresses, and sleepwear; and OshKosh brand products comprise playclothes, such as denim jeans, overalls, core bottoms, knit tops, t-shirts, and layering pieces. It provides products for playtime, travel, mealtime, bath time, and home gear, as well as kid's bags under the Skip Hop brand. In addition, the company offers bedding, home décor, cribs and baby furniture, diaper bags, footwear, gift sets, hair accessories, jewelry, outerwear, paper goods, socks, shoes, swimwear, and toys. It operates through wholesale locations, including department stores, national chain, and specialty retailers, as well as retail stores. The company sells its products through its eCommerce websites, such as carters.com, oshkosh.com, skiphop.com, and mobile application, as well as other international wholesale accounts and licensees. Carter's, Inc. was founded in 1865 and is headquartered in Atlanta, Georgia.
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