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Carter’s Inc (CRI)



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Upturn Advisory Summary
09/12/2025: CRI (2-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $24.6
1 Year Target Price $24.6
0 | Strong Buy |
0 | Buy |
3 | Hold |
2 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 10.33% | Avg. Invested days 42 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.08B USD | Price to earnings Ratio 7.89 | 1Y Target Price 24.6 |
Price to earnings Ratio 7.89 | 1Y Target Price 24.6 | ||
Volume (30-day avg) 6 | Beta 1.01 | 52 Weeks Range 23.16 - 68.36 | Updated Date 09/14/2025 |
52 Weeks Range 23.16 - 68.36 | Updated Date 09/14/2025 | ||
Dividends yield (FY) 8.80% | Basic EPS (TTM) 3.75 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.79% | Operating Margin (TTM) 0.69% |
Management Effectiveness
Return on Assets (TTM) 5.75% | Return on Equity (TTM) 16.31% |
Valuation
Trailing PE 7.89 | Forward PE 16.45 | Enterprise Value 1864546409 | Price to Sales(TTM) 0.38 |
Enterprise Value 1864546409 | Price to Sales(TTM) 0.38 | ||
Enterprise Value to Revenue 0.66 | Enterprise Value to EBITDA 7.28 | Shares Outstanding 36432200 | Shares Floating 32448682 |
Shares Outstanding 36432200 | Shares Floating 32448682 | ||
Percent Insiders 3.42 | Percent Institutions 127.33 |
Upturn AI SWOT
Carter’s Inc

Company Overview
History and Background
Carter's, Inc. was founded in 1865 by William Carter in Needham, Massachusetts. Initially, it produced mittens, and it has since evolved into a leading brand of children's apparel. The company has grown through acquisitions and brand extensions.
Core Business Areas
- Carter's Retail: Operates Carter's and OshKosh B'gosh branded retail stores, offering a wide range of apparel, accessories, and gifts for babies and children.
- Carter's Wholesale: Sells Carter's and OshKosh B'gosh branded products to department stores, mass retailers, and e-commerce platforms.
- International: Markets and sells Carter's and OshKosh B'gosh products internationally, through retail stores, wholesale accounts, and licensing agreements.
Leadership and Structure
Michael D. Casey serves as the Chairman and Chief Executive Officer. The organizational structure is typical of a large retail company, with functional departments such as merchandising, marketing, supply chain, and finance.
Top Products and Market Share
Key Offerings
- Sleepwear: Carter's sleepwear is a significant product line, known for its comfort and safety features. Competitors include Burt's Bees Baby, Gerber Childrenswear, and Hanna Andersson. No exact market share available.
- Bodysuits: Carter's bodysuits are a staple product, sold in multi-packs. Competitors include Gerber Childrenswear, Amazon Essentials, and Primary. No exact market share available.
- Playwear: Carteru2019s playwear ranges from casual to dressy for children. Competitors include The Children's Place, Old Navy Kids, and H&M Kids. No exact market share available.
Market Dynamics
Industry Overview
The children's apparel market is competitive, with trends driven by fashion, comfort, and affordability. E-commerce is a growing channel.
Positioning
Carter's is positioned as a leading brand offering value-priced, quality children's apparel. It has a strong brand recognition and extensive distribution network.
Total Addressable Market (TAM)
The global childrenswear market is projected to reach hundreds of billions of dollars. Carteru2019s targets a significant portion of the value-priced segment.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive distribution network
- Value-priced products
- Loyal customer base
Weaknesses
- Dependence on wholesale channel
- Exposure to economic downturns
- Competition from fast-fashion brands
- Reliance on cotton prices
Opportunities
- Expansion into new international markets
- Growth in e-commerce
- Development of new product categories
- Partnerships with influencers
Threats
- Increased competition
- Fluctuations in raw material prices
- Changes in consumer preferences
- Economic recession
Competitors and Market Share
Key Competitors
- TCP
- GIII
- PVH
Competitive Landscape
Carter's competes on price, brand recognition, and distribution. It needs to maintain its value proposition and adapt to changing consumer preferences better than the competition.
Major Acquisitions
Skip Hop
- Year: 2017
- Acquisition Price (USD millions): 140
- Strategic Rationale: Expand product offerings into adjacent categories like diaper bags and baby gear.
Growth Trajectory and Initiatives
Historical Growth: Carter's has historically grown through retail expansion, wholesale partnerships, and international growth.
Future Projections: Analyst projections often involve revenue growth rates, margin forecasts, and EPS targets. Specific data needed.
Recent Initiatives: Recent initiatives might include e-commerce investments, new store formats, and sustainability efforts.
Summary
Carter's is a strong brand with a large market share, benefiting from brand recognition and a value-price model. However, they face competition and need to adapt to e-commerce trends and fluctuations in material costs. International expansion and new product development are key to future growth, but over-reliance on wholesale and macro economic downturns are risk factors. The company should focus on enhancing its online presence.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Carter’s Inc
Exchange NYSE | Headquaters Atlanta, GA, United States | ||
IPO Launch date 2003-10-24 | CEO, President & Director Mr. Douglas C. Palladini | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 15350 | Website https://www.carters.com |
Full time employees 15350 | Website https://www.carters.com |
Carter's, Inc., together with its subsidiaries, designs, sources, and markets branded childrenswear and related products under the Carter's, OshKosh, Skip Hop, Child of Mine, Just One You, Simple Joys, Little Planet, and other brands in the United States and internationally. It operates through three segments: U.S. Retail, U.S. Wholesale, and International. The company's Carter's products include babies and young children's products, such as bodysuits, layette essentials, sleep and play, pants, tops and t-shirts, multipiece sets, dresses, and sleepwear; and OshKosh brand products comprise playclothes, such as denim jeans, overalls, core bottoms, knit tops, t-shirts, and layering pieces. It provides products for playtime, travel, mealtime, bath time, and home gear, as well as kid's bags under the Skip Hop brand. In addition, the company offers bedding, home décor, cribs and baby furniture, diaper bags, footwear, gift sets, hair accessories, jewelry, outerwear, paper goods, socks, shoes, swimwear, and toys. It operates through wholesale locations, including department stores, national chain, and specialty retailers, as well as retail stores. The company sells its products through its eCommerce websites, such as carters.com, oshkosh.com, skiphop.com, and mobile application, as well as other international wholesale accounts and licensees. Carter's, Inc. was founded in 1865 and is headquartered in Atlanta, Georgia.

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