Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- About
CRI 
Carter’s Inc (CRI)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
12/19/2025: CRI (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $28.8
1 Year Target Price $28.8
| 0 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 2 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 7.96% | Avg. Invested days 45 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 12/19/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.16B USD | Price to earnings Ratio 12.99 | 1Y Target Price 28.8 |
Price to earnings Ratio 12.99 | 1Y Target Price 28.8 | ||
Volume (30-day avg) 6 | Beta 1.07 | 52 Weeks Range 22.97 - 54.38 | Updated Date 12/20/2025 |
52 Weeks Range 22.97 - 54.38 | Updated Date 12/20/2025 | ||
Dividends yield (FY) 6.46% | Basic EPS (TTM) 2.46 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.15% | Operating Margin (TTM) 3.55% |
Management Effectiveness
Return on Assets (TTM) 4.62% | Return on Equity (TTM) 10.52% |
Valuation
Trailing PE 12.99 | Forward PE 14.45 | Enterprise Value 2178426231 | Price to Sales(TTM) 0.41 |
Enterprise Value 2178426231 | Price to Sales(TTM) 0.41 | ||
Enterprise Value to Revenue 0.77 | Enterprise Value to EBITDA 10.92 | Shares Outstanding 36447868 | Shares Floating 35024579 |
Shares Outstanding 36447868 | Shares Floating 35024579 | ||
Percent Insiders 3.41 | Percent Institutions 115.16 |
Upturn AI SWOT
Carter’s Inc
Company Overview
History and Background
Carter's, Inc. was founded in 1865 by William Carter. It started as a small family business producing knit union suits. Over its long history, Carter's has grown to become a leading global provider of apparel for babies and children. Significant milestones include its initial public offering (IPO) in 1996 and numerous acquisitions that have expanded its brand portfolio and market reach. The company has evolved from a single product manufacturer to a multi-brand powerhouse in the children's apparel sector.
Core Business Areas
- Carter's: This is the flagship brand, offering a wide range of children's clothing, sleepwear, and accessories for newborns to pre-teens. It is known for its quality, comfort, and whimsical designs.
- OshKosh B'gosh: Acquired in 2005, OshKosh B'gosh is a heritage brand recognized for its iconic denim overalls, playwear, and durable children's clothing. It appeals to a slightly older demographic within the children's market.
- Skip Hop: Acquired in 2017, Skip Hop is a lifestyle brand offering innovative and stylish baby gear, including diaper bags, toys, feeding products, and nursery essentials. This acquisition diversified Carter's offerings beyond apparel.
- Juicy Couture: Carter's holds the license for Juicy Couture children's apparel, which offers a more fashion-forward and trendy line of clothing for young girls.
- Genuine Kids: A private label brand that Carter's offers to certain wholesale partners.
Leadership and Structure
Carter's Inc. is a publicly traded company with a Board of Directors overseeing its strategic direction. The executive leadership team is responsible for day-to-day operations. Key leadership positions include the Chief Executive Officer (CEO), Chief Financial Officer (CFO), and heads of various business segments and functions such as merchandising, marketing, and operations.
Top Products and Market Share
Key Offerings
- Baby Apparel (0-24 months): Includes bodysuits, sleepwear, layette sets, and outerwear. This is a core product category for both Carter's and OshKosh B'gosh brands. Competitors include The Children's Place, Gap Inc. (BabyGap), and Amazon's private label brands. Specific market share data for this sub-segment is not publicly disclosed but is a significant portion of the overall children's apparel market.
- Toddler and Kids Apparel (2T-14): Encompasses everyday wear, playwear, and special occasion outfits. Competitors are similar to baby apparel, with a strong presence from large retailers and specialized children's clothing chains.
- Sleepwear: Carter's is a dominant player in children's sleepwear, known for its safety features and comfortable designs. Competitors include Hanna Andersson, Burt's Bees Baby, and various national retailers.
- Baby Gear and Accessories (Skip Hop): Includes diaper bags, feeding products, toys, and nursery decor. Competitors include Graco, Fisher-Price, and specialized baby product retailers like buybuy BABY.
Market Dynamics
Industry Overview
The children's apparel market is a substantial segment of the overall apparel industry. It is influenced by changing fashion trends, consumer spending habits, birth rates, and the increasing demand for sustainable and ethically produced clothing. The market is characterized by both large, established players and a growing number of online retailers and niche brands.
Positioning
Carter's Inc. is a leading global retailer of children's apparel and accessories. Its competitive advantages include strong brand recognition, a diverse portfolio of well-established brands (Carter's, OshKosh B'gosh, Skip Hop), a multi-channel distribution strategy (retail stores, wholesale, e-commerce), and a focus on quality and value. The company is well-positioned to capture a significant share of the market through its ability to cater to different consumer needs and price points within the children's demographic.
Total Addressable Market (TAM)
The global children's apparel market is estimated to be worth hundreds of billions of dollars and is projected to continue growing. Carter's Inc. holds a significant portion of this TAM, particularly in North America, through its extensive brand presence and market penetration. While specific TAM figures vary by source and scope, Carter's is a major player within this vast and growing market.
Upturn SWOT Analysis
Strengths
- Strong brand equity and customer loyalty across its core brands.
- Diversified brand portfolio catering to different demographics and price points.
- Extensive retail and e-commerce distribution network.
- Vertical integration and supply chain efficiencies.
- Experience in product innovation and design.
Weaknesses
- Dependence on the US market, which can be subject to economic downturns.
- Vulnerability to changing fashion trends and consumer preferences.
- Competition from fast-fashion retailers and online giants.
- Potential challenges in integrating and managing acquired brands.
Opportunities
- Expansion into emerging international markets.
- Growth in e-commerce and direct-to-consumer sales channels.
- Leveraging data analytics to personalize marketing and product offerings.
- Increasing focus on sustainable and eco-friendly product lines.
- Potential for further strategic acquisitions in complementary categories.
Threats
- Intensifying competition from both established retailers and online pure-plays.
- Economic slowdowns impacting consumer discretionary spending.
- Rising raw material and manufacturing costs.
- Changes in consumer shopping habits and preferences.
- Global supply chain disruptions and geopolitical instability.
Competitors and Market Share
Key Competitors
- The Children's Place (PLCE)
- Genius Brands International (GNUS)
- Big Lots (BIG)
- Target Corporation (TGT)
- Walmart Inc. (WMT)
Competitive Landscape
Carter's holds a strong position due to its established brands and broad product offering. Its competitive advantages lie in its brand loyalty and ability to cater to a wide age range. However, it faces significant competition from mass merchandisers (Target, Walmart) offering private-label children's wear at lower price points, and specialized retailers like The Children's Place that focus exclusively on children's apparel. The rise of online-only retailers also presents a challenge.
Growth Trajectory and Initiatives
Historical Growth: Carter's has demonstrated historical growth through a combination of organic expansion, same-store sales increases, and strategic acquisitions. Its ability to adapt to evolving consumer preferences and leverage its strong brand portfolio has been key to its past performance.
Future Projections: Future growth projections for Carter's typically depend on factors such as continued e-commerce expansion, international market development, successful product line extensions, and the ability to maintain market share in a competitive landscape. Analyst estimates, available through financial research platforms, offer insights into expected future revenue and earnings growth.
Recent Initiatives: Recent initiatives might include investments in digital transformation, optimizing the supply chain, expanding direct-to-consumer channels, and enhancing the in-store customer experience. The company may also focus on product innovation and sustainability efforts to align with consumer demand.
Summary
Carter's Inc. is a well-established leader in the children's apparel market with strong brand recognition and a diversified portfolio. Its multi-channel approach and focus on quality provide a solid foundation. However, it faces increasing competition from online retailers and mass merchandisers. Future success will depend on continued e-commerce growth, international expansion, and adapting to evolving consumer preferences for sustainability and style.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Investor Relations (Carter's Inc.)
- SEC Filings (10-K, 10-Q)
- Financial News and Data Providers (e.g., Yahoo Finance, Bloomberg, Refinitiv)
- Industry Research Reports
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Data presented is based on publicly available information and may not be exhaustive or perfectly up-to-date. Market share data is an estimation and can vary significantly based on the methodology and scope of the analysis. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Carter’s Inc
Exchange NYSE | Headquaters Atlanta, GA, United States | ||
IPO Launch date 2003-10-24 | CEO, President & Director Mr. Douglas C. Palladini | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 15350 | Website https://www.carters.com |
Full time employees 15350 | Website https://www.carters.com | ||
Carter's, Inc., together with its subsidiaries, designs, sources, and markets branded childrenswear and related products under the Carter's, OshKosh, Skip Hop, Child of Mine, Just One You, Simple Joys, Little Planet, and other brands in the United States and internationally. It operates through three segments: U.S. Retail, U.S. Wholesale, and International. The company's Carter's products include babies and young children's products, such as bodysuits, layette essentials, sleep and play, pants, tops and t-shirts, multipiece sets, dresses, and sleepwear; and OshKosh brand products comprise playclothes, such as denim jeans, overalls, core bottoms, knit tops, t-shirts, and layering pieces. It provides products for playtime, travel, mealtime, bath time, and home gear, as well as kid's bags under the Skip Hop brand. In addition, the company offers bedding, home décor, cribs and baby furniture, diaper bags, footwear, gift sets, hair accessories, jewelry, outerwear, paper goods, socks, shoes, swimwear, and toys. It operates through wholesale locations, including department stores, national chain, and specialty retailers, as well as retail stores. The company sells its products through its eCommerce websites, such as carters.com, oshkosh.com, skiphop.com, and mobile application, as well as other international wholesale accounts and licensees. Carter's, Inc. was founded in 1865 and is headquartered in Atlanta, Georgia.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.