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Upturn AI SWOT - About
DE 
Deere & Company (DE)
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Upturn Advisory Summary
09/15/2025: DE (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
24 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $533.38
1 Year Target Price $533.38
| 5 | Strong Buy |
| 5 | Buy |
| 14 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -19.32% | Avg. Invested days 45 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 127.19B USD | Price to earnings Ratio 24.57 | 1Y Target Price 533.38 |
Price to earnings Ratio 24.57 | 1Y Target Price 533.38 | ||
Volume (30-day avg) 24 | Beta 1.01 | 52 Weeks Range 383.00 - 532.10 | Updated Date 09/15/2025 |
52 Weeks Range 383.00 - 532.10 | Updated Date 09/15/2025 | ||
Dividends yield (FY) 1.33% | Basic EPS (TTM) 19.15 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 11.77% | Operating Margin (TTM) 15.09% |
Management Effectiveness
Return on Assets (TTM) 3.74% | Return on Equity (TTM) 21.4% |
Valuation
Trailing PE 24.57 | Forward PE 22.32 | Enterprise Value 184136682229 | Price to Sales(TTM) 2.87 |
Enterprise Value 184136682229 | Price to Sales(TTM) 2.87 | ||
Enterprise Value to Revenue 4.24 | Enterprise Value to EBITDA 15.58 | Shares Outstanding 270328992 | Shares Floating 269737371 |
Shares Outstanding 270328992 | Shares Floating 269737371 | ||
Percent Insiders 0.21 | Percent Institutions 83.69 |
Upturn AI SWOT
Deere & Company
Company Overview
History and Background
Deere & Company, founded in 1837 by John Deere, began with the invention of the self-scouring steel plow. It evolved from a small blacksmith shop to a global leader in agricultural machinery, construction equipment, forestry equipment, and related services. Key milestones include expansion into tractors in the early 20th century and diversification into financial services and precision agriculture in recent decades.
Core Business Areas
- Production & Precision Ag: Manufactures and distributes a full line of agriculture and precision technology, including tractors, combines, planting and seeding equipment, application equipment, and hay and forage equipment. It also includes precision agriculture technology and solutions.
- Small Ag & Turf: Produces and distributes a range of equipment and services for customers that manage smaller farms and properties including utility tractors, lawn tractors, riding mowers, commercial mowers, golf course equipment, and associated implements.
- Construction & Forestry: Manufactures and distributes a range of machines and technology used in construction, earthmoving, road building, material handling, and timber harvesting.
- Financial Services: Provides retail financing for Deere equipment and wholesale financing to Deere dealers.
Leadership and Structure
John C. May serves as the Chairman and Chief Executive Officer. The company operates with a functional organizational structure, with key leadership roles overseeing business units and supporting functions like finance, technology, and marketing.
Top Products and Market Share
Key Offerings
- Large Agricultural Equipment (Tractors, Combines): Deere is a leading manufacturer of large agricultural equipment. The company holds a significant market share in North America and Europe. Competitors include CNH Industrial (CNHI), AGCO Corporation (AGCO), and Kubota (KUBTY).
- Precision Agriculture Technology (See & Spray, AutoTrac): Deere offers a suite of precision agriculture technologies designed to improve efficiency and yields. Market share information is difficult to determine, but Deere is considered a leader in this growing segment. Competitors include Trimble (TRMB), and numerous smaller ag-tech companies.
- Construction Equipment (Excavators, Loaders): Deere's construction equipment line includes excavators, loaders, dozers, and other machines. It competes with Caterpillar (CAT), Komatsu (KMTUY), and Volvo Construction Equipment. Market share varies by region.
Market Dynamics
Industry Overview
The agricultural and construction equipment industries are influenced by factors such as commodity prices, government regulations, infrastructure development, and technological advancements. Demand is cyclical and affected by economic conditions.
Positioning
Deere & Company is positioned as a premium brand known for its quality, innovation, and advanced technology. The company focuses on providing integrated solutions that improve productivity and efficiency for its customers. Its competitive advantages include a strong dealer network, brand reputation, and technological leadership.
Total Addressable Market (TAM)
The global agriculture equipment market is projected to reach hundreds of billions of USD. Deere & Company is well-positioned to capture a significant portion of this TAM through its diversified product portfolio and technological advancements.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Extensive dealer network
- Technological leadership
- Diversified product portfolio
- Strong financial performance
Weaknesses
- Cyclical demand
- Dependence on commodity prices
- Exposure to currency fluctuations
- High capital intensity
- Labor costs
Opportunities
- Growing global population and food demand
- Increasing adoption of precision agriculture
- Expansion into emerging markets
- Development of sustainable solutions
- Infrastructure development
Threats
- Economic downturns
- Fluctuations in commodity prices
- Intense competition
- Government regulations
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- CAT
- CNHI
- AGCO
- KUBTY
Competitive Landscape
Deere possesses a strong brand and extensive dealer network. Competitors like Caterpillar have a broader product range outside of agriculture, and CNH Industrial focuses on agriculture and construction in emerging markets. AGCO is a smaller player concentrating on agriculture with several brands. Deere focuses on technology to differentiate its premium offerings.
Major Acquisitions
Kreisel Electric
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: To accelerate the development of electric power solutions for Deere's machinery.
Growth Trajectory and Initiatives
Historical Growth: Analyze Deere & Company's revenue and earnings growth over the past 5-10 years. Identify key drivers of growth and periods of slower growth or decline.
Future Projections: Based on analyst estimates, project Deere & Company's revenue and earnings growth for the next 3-5 years. Consider factors such as industry trends, technological advancements, and geographic expansion.
Recent Initiatives: Highlight recent strategic initiatives undertaken by Deere & Company, such as acquisitions, product launches, and partnerships.
Summary
Deere & Company is a strong player in the agricultural and construction equipment market, supported by its brand reputation and technological advancements. While cyclical demand and commodity prices pose risks, Deere's focus on precision agriculture and global expansion creates opportunities. The company needs to carefully manage its supply chain and adapt to changing industry trends to sustain its growth. Its financial performance has been generally positive, benefiting shareholders through dividends and returns.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q)
- Investor presentations
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Deere & Company
Exchange NYSE | Headquaters Moline, IL, United States | ||
IPO Launch date 1972-06-01 | Chairman, President & CEO Mr. John C. May II | ||
Sector Industrials | Industry Farm & Heavy Construction Machinery | Full time employees 75800 | Website https://www.deere.com/en |
Full time employees 75800 | Website https://www.deere.com/en | ||
Deere & Company engages in the manufacture and distribution of various equipment worldwide. The company operates through four segments: Production and Precision Agriculture, Small Agriculture and Turf, Construction and Forestry, and Financial Services. The Production and Precision Agriculture segment provides large and mid-size tractors, combines, cotton pickers and strippers, sugarcane harvesters and loaders, soil preparation, tillage, seeding, and crop care equipment, as well as application equipment, including sprayers and nutrient management, soil preparation machinery for grain growers, and related attachments and service parts. The Small Agriculture and Turf segment offers rotary mowers, hay and forage equipment, forage harvesters, utility tractors, and related loaders and attachments; turf and utility equipment, including riding lawn, commercial mowing, and golf course equipment, and utility vehicles; and other outdoor power products, as well as implements for mowing, tilling, snow and debris handling, aerating, residential, commercial, golf, and sports turf care applications. The Construction and Forestry segment provides backhoe loaders, crawler dozers and loaders, four-wheel-drive loaders, track loaders, excavators, motor graders, articulated dump trucks, landscape and skid-steer loaders, scraper systems, milling machines, recyclers, slipform and asphalt pavers, surface miners, compactors, tandem, static rollers, mobile crushers and screens, mobile and stationary asphalt plants, log skidders and harvesters, log feller bunchers, and log loaders and forwarders; and road building and rehabilitation equipment. The Financial Services segment finances sales and leases agriculture and turf, and construction and forestry equipment. It also offers wholesale financing to dealers of the foregoing equipment; and extended equipment warranties, as well as finances retail revolving charge accounts. The company was founded in 1837 and is headquartered in Moline, Illinois.
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