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Upturn AI SWOT - About
DE 
Deere & Company (DE)
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Upturn Advisory Summary
10/23/2025: DE (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
24 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $524.95
1 Year Target Price $524.95
| 5 | Strong Buy |
| 5 | Buy |
| 14 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -19.32% | Avg. Invested days 45 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 124.99B USD | Price to earnings Ratio 24.16 | 1Y Target Price 524.95 |
Price to earnings Ratio 24.16 | 1Y Target Price 524.95 | ||
Volume (30-day avg) 24 | Beta 1.03 | 52 Weeks Range 381.67 - 530.24 | Updated Date 10/22/2025 |
52 Weeks Range 381.67 - 530.24 | Updated Date 10/22/2025 | ||
Dividends yield (FY) 1.38% | Basic EPS (TTM) 19.14 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 11.77% | Operating Margin (TTM) 15.09% |
Management Effectiveness
Return on Assets (TTM) 3.74% | Return on Equity (TTM) 21.4% |
Valuation
Trailing PE 24.16 | Forward PE 22.57 | Enterprise Value 181787519813 | Price to Sales(TTM) 2.82 |
Enterprise Value 181787519813 | Price to Sales(TTM) 2.82 | ||
Enterprise Value to Revenue 4.19 | Enterprise Value to EBITDA 15.38 | Shares Outstanding 270329392 | Shares Floating 269813063 |
Shares Outstanding 270329392 | Shares Floating 269813063 | ||
Percent Insiders 0.18 | Percent Institutions 83.52 |
Upturn AI SWOT
Deere & Company
Company Overview
History and Background
Deere & Company was founded in 1837 by John Deere. It started as a blacksmith shop and evolved into a leading manufacturer of agricultural machinery. Key milestones include the introduction of the steel plow, expansion into new markets, and diversification into construction and forestry equipment.
Core Business Areas
- Production & Precision Ag: Manufactures and distributes a full line of agricultural equipment and technology, including tractors, combines, planters, and precision agriculture solutions.
- Construction & Forestry: Manufactures and distributes a range of construction and forestry equipment, including excavators, loaders, and timber harvesters.
- Financial Services: Provides financial services to dealers and customers, including equipment financing and leasing.
Leadership and Structure
John C. May is the Chairman and CEO. The company is structured into various business units, including Production & Precision Ag, Construction & Forestry, and Financial Services.
Top Products and Market Share
Key Offerings
- Tractors: Deere is a global leader in tractor manufacturing, offering a wide range of models for various farming applications. They have a significant market share in North America and Europe. Competitors include CNH Industrial (Case IH, New Holland), AGCO (Massey Ferguson, Fendt), and Kubota.
- Combines: Deere combines are known for their efficiency and technology. They compete with CNH Industrial and AGCO in the global combine market.
- Construction Equipment: Deere's construction equipment line includes excavators, loaders, and bulldozers. Major competitors include Caterpillar, Komatsu, and Volvo Construction Equipment.
Market Dynamics
Industry Overview
The agricultural and construction equipment industries are cyclical, influenced by factors like commodity prices, interest rates, and government policies. Technological advancements, such as precision agriculture and autonomous machinery, are driving innovation.
Positioning
Deere & Company is a leading global manufacturer of agricultural and construction equipment. Its competitive advantages include its strong brand reputation, extensive dealer network, and technological leadership. They are embracing digital solutions to enhance their existing equipment market.
Total Addressable Market (TAM)
The global agriculture equipment market size is expected to reach USD 250 Billion by 2030. Deere is well-positioned to capitalize on this market due to its brand recognition and technological innovation.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive dealer network
- Technological innovation (Precision Ag)
- Strong financial performance
- Global presence
Weaknesses
- Cyclical business
- Reliance on commodity prices
- High capital expenditures
- Exposure to currency fluctuations
Opportunities
- Growing global population and food demand
- Increasing adoption of precision agriculture
- Expansion into emerging markets
- Development of autonomous machinery
- Growth in infrastructure spending
Threats
- Economic downturns
- Fluctuations in commodity prices
- Increased competition
- Trade disputes
- Environmental regulations
Competitors and Market Share
Key Competitors
- CAT
- CNH
- AGCO
Competitive Landscape
Deere has a strong brand reputation and extensive dealer network, giving it a competitive edge. However, competitors like Caterpillar and CNH Industrial have significant market share in specific segments.
Major Acquisitions
Kreisel Electric
- Year: 2021
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquisition of battery technology to support electrification of Deere's equipment.
Bear Flag Robotics
- Year: 2021
- Acquisition Price (USD millions): 250
- Strategic Rationale: Acquisition of autonomous driving technology for tractors.
Growth Trajectory and Initiatives
Historical Growth: Deere's growth has been influenced by agricultural cycles, technological advancements, and strategic acquisitions.
Future Projections: Future growth is projected to be driven by increasing global food demand, adoption of precision agriculture, and expansion into new markets. Analyst estimates depend on future market conditions.
Recent Initiatives: Recent initiatives include investments in precision agriculture technology, expansion of its construction equipment line, and strategic acquisitions.
Summary
Deere & Company is a powerful agricultural and construction equipment manufacturer, benefiting from its brand and network. Its focus on precision agriculture is a key strength. The cyclical nature of its business and reliance on commodity prices remain risks. Strong financial performance and growth trajectory positions Deere as a leader in the field.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Financial News Outlets
- Investor Relations Materials
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Deere & Company
Exchange NYSE | Headquaters Moline, IL, United States | ||
IPO Launch date 1972-06-01 | Chairman, President & CEO Mr. John C. May II | ||
Sector Industrials | Industry Farm & Heavy Construction Machinery | Full time employees 75800 | Website https://www.deere.com/en |
Full time employees 75800 | Website https://www.deere.com/en | ||
Deere & Company engages in the manufacture and distribution of various equipment worldwide. The company operates through four segments: Production and Precision Agriculture, Small Agriculture and Turf, Construction and Forestry, and Financial Services. The Production and Precision Agriculture segment provides large and mid-size tractors, combines, cotton pickers and strippers, sugarcane harvesters and loaders, soil preparation, tillage, seeding, and crop care equipment, as well as application equipment, including sprayers and nutrient management, soil preparation machinery for grain growers, and related attachments and service parts. The Small Agriculture and Turf segment offers rotary mowers, hay and forage equipment, forage harvesters, utility tractors, and related loaders and attachments; turf and utility equipment, including riding lawn, commercial mowing, and golf course equipment, and utility vehicles; and other outdoor power products, as well as implements for mowing, tilling, snow and debris handling, aerating, residential, commercial, golf, and sports turf care applications. The Construction and Forestry segment provides backhoe loaders, crawler dozers and loaders, four-wheel-drive loaders, track loaders, excavators, motor graders, articulated dump trucks, landscape and skid-steer loaders, scraper systems, milling machines, recyclers, slipform and asphalt pavers, surface miners, compactors, tandem, static rollers, mobile crushers and screens, mobile and stationary asphalt plants, log skidders and harvesters, log feller bunchers, and log loaders and forwarders; and road building and rehabilitation equipment. The Financial Services segment finances sales and leases agriculture and turf, and construction and forestry equipment. It also offers wholesale financing to dealers of the foregoing equipment; and extended equipment warranties, as well as finances retail revolving charge accounts. The company was founded in 1837 and is headquartered in Moline, Illinois.
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