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Deere & Company (DE)
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Upturn Advisory Summary
12/30/2025: DE (1-star) is a SELL. SELL since 4 days. Simulated Profits (-2.77%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
24 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $526.91
1 Year Target Price $526.91
| 5 | Strong Buy |
| 5 | Buy |
| 14 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -21.56% | Avg. Invested days 43 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/30/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 127.17B USD | Price to earnings Ratio 25.32 | 1Y Target Price 526.91 |
Price to earnings Ratio 25.32 | 1Y Target Price 526.91 | ||
Volume (30-day avg) 24 | Beta 1.01 | 52 Weeks Range 398.95 - 530.24 | Updated Date 12/29/2025 |
52 Weeks Range 398.95 - 530.24 | Updated Date 12/29/2025 | ||
Dividends yield (FY) 1.38% | Basic EPS (TTM) 18.57 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 11.02% | Operating Margin (TTM) 12.39% |
Management Effectiveness
Return on Assets (TTM) 3.88% | Return on Equity (TTM) 20.43% |
Valuation
Trailing PE 25.32 | Forward PE 28.01 | Enterprise Value 181382978772 | Price to Sales(TTM) 2.79 |
Enterprise Value 181382978772 | Price to Sales(TTM) 2.79 | ||
Enterprise Value to Revenue 4.06 | Enterprise Value to EBITDA 15.56 | Shares Outstanding 270445437 | Shares Floating 269912659 |
Shares Outstanding 270445437 | Shares Floating 269912659 | ||
Percent Insiders 0.18 | Percent Institutions 82.93 |
Upturn AI SWOT
Deere & Company
Company Overview
History and Background
Deere & Company, founded by John Deere in 1837, began with the invention of the self-scouring steel plow. Over its nearly two-century history, the company has evolved from an agricultural implement manufacturer to a global leader in providing advanced equipment and solutions for agriculture, construction, and forestry. Key milestones include the introduction of the first tractor in 1918, significant expansion into construction equipment in the mid-20th century, and its ongoing embrace of technology and precision agriculture.
Core Business Areas
- Agriculture and Turf: Designs, manufactures, and markets agricultural and turf equipment, including tractors, combines, planters, sprayers, and mowers. This segment also includes precision agriculture technology and services.
- Construction and Forestry: Manufactures and markets construction and forestry equipment, such as excavators, wheel loaders, bulldozers, and feller bunchers, used in building, road construction, and timber harvesting.
- Financial Services: Provides financing for the purchase of new and used John Deere equipment, as well as leases and related financial services.
Leadership and Structure
Deere & Company is led by a Board of Directors and a senior executive team, with John C. May currently serving as Chairman and Chief Executive Officer. The company operates through its three primary segments (Agriculture and Turf, Construction and Forestry, and Financial Services) with a global network of dealerships and service centers.
Top Products and Market Share
Key Offerings
- Description: A wide range of tractors from compact utility to large row-crop models, equipped with advanced technology for precision farming. Competitors include CNH Industrial (Case IH, New Holland), AGCO Corporation (Fendt, Massey Ferguson), Kubota Corporation, and Mahindra & Mahindra.
- Market Share Data: Deere holds a significant market share in the North American tractor market, often estimated to be around 25-30% depending on the segment.
- Product Name: John Deere Tractors (Various Series)
- Description: Harvesters designed for efficient grain collection, featuring advanced sensor technology for yield monitoring and quality analysis. Key competitors are CNH Industrial and AGCO Corporation.
- Market Share Data: Dominant player in the North American combine harvester market.
- Product Name: John Deere Combines
- Description: Heavy machinery used in construction and infrastructure projects. Competitors include Caterpillar Inc., Komatsu Ltd., Volvo Construction Equipment, and CNH Industrial (New Holland Construction).
- Market Share Data: A strong contender in the construction equipment market, though facing intense competition.
- Product Name: John Deere Construction Equipment (Excavators, Wheel Loaders)
- Description: Integrated solutions including GPS guidance, auto-steering, yield monitoring, and data management software to optimize farming operations. This is a growing area with competition from companies like Trimble Inc., Raven Industries (now CNH Industrial), and various software providers.
- Market Share Data: Deere is a leader in this segment, driving adoption through its integrated equipment and software.
- Product Name: Precision Agriculture Technology
Market Dynamics
Industry Overview
The agricultural equipment industry is characterized by cyclicality tied to commodity prices, farm incomes, and global food demand. The construction equipment market is influenced by infrastructure spending, economic growth, and housing starts. Both industries are increasingly driven by technological innovation, automation, and sustainability concerns.
Positioning
Deere & Company is a market leader in agricultural equipment and a significant player in construction and forestry. Its competitive advantages lie in its strong brand recognition, extensive dealer network, integrated technology solutions, and focus on innovation, particularly in precision agriculture and autonomous solutions.
Total Addressable Market (TAM)
The global TAM for agricultural machinery and construction equipment is substantial, estimated to be in the hundreds of billions of dollars annually. Deere is well-positioned to capture a significant portion of this TAM through its diversified product portfolio, technological leadership, and global reach.
Upturn SWOT Analysis
Strengths
- Strong brand loyalty and reputation.
- Extensive global dealer network providing sales, service, and support.
- Leadership in precision agriculture and advanced technologies.
- Diversified revenue streams across agriculture, construction, and financial services.
- Significant R&D investments driving innovation.
Weaknesses
- Cyclicality of agricultural and construction markets can impact revenue.
- High reliance on North American markets.
- Potential for supply chain disruptions.
- Competition from smaller, more agile technology providers in specific niches.
Opportunities
- Growing demand for sustainable farming practices and food production.
- Expansion in emerging markets and developing economies.
- Further integration of artificial intelligence and automation in equipment.
- Growth in aftermarket parts and services.
- Opportunities in renewable energy infrastructure projects.
Threats
- Economic downturns affecting farm income and construction spending.
- Increasing global competition, including from Chinese manufacturers.
- Trade policies and tariffs impacting international sales.
- Climate change and extreme weather events affecting agricultural output.
- Rapid technological advancements by competitors.
Competitors and Market Share
Key Competitors
- Caterpillar Inc. (CAT)
- CNH Industrial N.V. (CNH)
- AGCO Corporation (AGCO)
- Kubota Corporation (KUBOTA.T)
Competitive Landscape
Deere's advantages lie in its integrated technology, strong brand, and dealer network. Caterpillar dominates heavy construction equipment. CNH Industrial and AGCO are significant competitors in agricultural machinery, often with strong regional presences. Deere faces challenges from global competitors and the need to continually innovate in rapidly evolving technological fields.
Major Acquisitions
Wirtgen Group
- Year: 2017
- Acquisition Price (USD millions): 4900
- Strategic Rationale: To expand Deere's construction equipment portfolio into road construction and further strengthen its position in global infrastructure markets.
Monarch Tractor
- Year: 2023
- Acquisition Price (USD millions): 100
- Strategic Rationale: To enhance Deere's capabilities in the electrification and automation of agricultural equipment, particularly for smaller farms.
Growth Trajectory and Initiatives
Historical Growth: Deere has experienced consistent historical growth, driven by product innovation, market expansion, and strategic acquisitions. The company has successfully navigated industry cycles by diversifying its offerings and focusing on technology.
Future Projections: Analysts project continued revenue and earnings growth for Deere, driven by strong demand in agriculture due to global food needs and increased infrastructure spending. The adoption of precision agriculture and autonomous solutions is expected to be a key growth driver.
Recent Initiatives: Recent initiatives include the launch of autonomous tractors, expansion of its smart industrial strategy, investments in connectivity and data analytics, and efforts to enhance sustainability in its operations and products. The acquisition of Wirtgen Group expanded its construction portfolio.
Summary
Deere & Company is a financially strong company with a dominant position in agricultural equipment and a growing presence in construction. Its strengths lie in its brand, technology leadership, and global network. While cyclical market conditions and intense competition pose threats, the company's focus on innovation, sustainability, and precision agriculture presents significant growth opportunities. Continued investment in advanced technologies is crucial for maintaining its competitive edge.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Deere & Company Investor Relations
- Company SEC Filings (10-K, 10-Q)
- Industry Research Reports
- Financial News Outlets (e.g., Wall Street Journal, Bloomberg, Reuters)
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share data is estimated and may vary depending on the source and specific market segment. Financial performance figures are based on reported historical data and are subject to change. Projections are based on analyst consensus and are not guaranteed outcomes.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Deere & Company
Exchange NYSE | Headquaters Moline, IL, United States | ||
IPO Launch date 1972-06-01 | Chairman, President & CEO Mr. John C. May II | ||
Sector Industrials | Industry Farm & Heavy Construction Machinery | Full time employees 73100 | Website https://www.deere.com/en |
Full time employees 73100 | Website https://www.deere.com/en | ||
Deere & Company engages in the manufacture and distribution of various equipment worldwide. The company operates through four segments: Production and Precision Agriculture, Small Agriculture and Turf, Construction and Forestry, and Financial Services. The Production and Precision Agriculture segment provides four-wheel-drive track and row crop tractors, harvesters, cotton pickers and strippers, sugarcane harvesters and loaders, soil preparation, tillage, seeding, and crop care equipment, as well as application equipment, including sprayers and nutrient management, soil preparation machinery, and related attachments and service parts. The Small Agriculture and Turf segment offers specialty, utility, and compact tractors; self-propelled forage harvesters and attachments; rotary mowers, hay and forage equipment, and utility vehicles; turf and utility equipment, including riding lawn, commercial mowing, and golf course equipment, and utility vehicles, as well as implements for mowing, tilling, snow and debris handling, aerating, residential, commercial, golf, and sports turf care applications. The Construction and Forestry segment provides backhoe loaders, crawler dozers and loaders, four-wheel-drive loaders, excavators, motor graders, articulated dump trucks, skid-steer loaders, milling machines, recyclers, slipform and asphalt pavers, surface miners, compactors, tandem, static rollers, mobile crushers and screens, mobile and stationary asphalt plants, and log harvesters; and road building and rehabilitation equipment. The Financial Services segment finances sales and leases agriculture and turf, and construction and forestry equipment. It also offers wholesale financing to dealers of the foregoing equipment; and extended equipment warranties, as well as finances retail revolving charge accounts. The company was founded in 1837 and is headquartered in Moline, Illinois.
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