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Deere & Company (DE)



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Upturn Advisory Summary
08/28/2025: DE (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $534.85
1 Year Target Price $534.85
5 | Strong Buy |
5 | Buy |
14 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -19.32% | Avg. Invested days 45 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 133.54B USD | Price to earnings Ratio 25.78 | 1Y Target Price 534.85 |
Price to earnings Ratio 25.78 | 1Y Target Price 534.85 | ||
Volume (30-day avg) 24 | Beta 1.07 | 52 Weeks Range 373.19 - 532.10 | Updated Date 08/27/2025 |
52 Weeks Range 373.19 - 532.10 | Updated Date 08/27/2025 | ||
Dividends yield (FY) 1.30% | Basic EPS (TTM) 19.13 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-14 | When Before Market | Estimate 4.59 | Actual 4.75 |
Profitability
Profit Margin 11.77% | Operating Margin (TTM) 14.44% |
Management Effectiveness
Return on Assets (TTM) 3.79% | Return on Equity (TTM) 21.4% |
Valuation
Trailing PE 25.78 | Forward PE 21.88 | Enterprise Value 188757604346 | Price to Sales(TTM) 3.02 |
Enterprise Value 188757604346 | Price to Sales(TTM) 3.02 | ||
Enterprise Value to Revenue 4.35 | Enterprise Value to EBITDA 15.97 | Shares Outstanding 270827008 | Shares Floating 270107167 |
Shares Outstanding 270827008 | Shares Floating 270107167 | ||
Percent Insiders 0.21 | Percent Institutions 83.51 |
Upturn AI SWOT
Deere & Company

Company Overview
History and Background
Deere & Company, founded in 1837 by John Deere, started as a blacksmith shop crafting polished steel plows. It evolved into a leading manufacturer of agricultural, construction, and forestry equipment, with significant milestones including expansion into international markets and diversification into financial services.
Core Business Areas
- Production & Precision Agriculture: Manufactures and distributes a full line of agriculture and precision technologies equipment, including tractors, combines, planters, and sprayers.
- Construction & Forestry: Manufactures and distributes a broad range of machines and service parts used in construction, earthmoving, forestry, and roadbuilding.
- Financial Services: Provides financial services to support the sale of Deere products, including retail financing, wholesale financing, and operating leases.
Leadership and Structure
John C. May serves as the Chairman and Chief Executive Officer. The company is structured into production and precision agriculture, construction & forestry, and financial services segments, each with its own leadership team reporting to the CEO.
Top Products and Market Share
Key Offerings
- Tractors: Deere offers a wide range of tractors for various agricultural applications. Deere commands a significant share in the large agricultural tractor market. Competitors include CNH Industrial (CNHI) and AGCO (AGCO).
- Combines: Deere's combine harvesters are known for their advanced technology and efficiency. Deere is estimated to have significant market share in the North American combine market. Competitors include CNH Industrial (CNHI) and AGCO (AGCO).
- Construction Equipment: Deere produces bulldozers, excavators, loaders, and other construction equipment. Competitors include Caterpillar (CAT) and Komatsu (KMTUY).
Market Dynamics
Industry Overview
The agriculture and construction equipment industries are cyclical, influenced by factors such as commodity prices, government policies, interest rates, and global economic conditions. Technological advancements, including precision agriculture and automation, are driving innovation.
Positioning
Deere & Company is a market leader in agricultural equipment and holds a strong position in construction equipment. Its competitive advantages include a strong brand reputation, extensive dealer network, technological innovation, and financial strength.
Total Addressable Market (TAM)
The global agricultural machinery market is projected to reach hundreds of billions of USD. Deere is well-positioned to capture a significant portion of this TAM through its diversified product portfolio and global presence.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Extensive Dealer Network
- Technological Innovation
- Global Presence
- Financial Strength
Weaknesses
- Cyclical Business
- Dependence on Agricultural Commodity Prices
- Exposure to Foreign Currency Fluctuations
- High Capital Expenditure Requirements
Opportunities
- Growing Global Population and Food Demand
- Expansion into Emerging Markets
- Development of Precision Agriculture Technologies
- Increased Demand for Construction Equipment
Threats
- Economic Downturns
- Fluctuations in Commodity Prices
- Increased Competition
- Changes in Government Regulations
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- CNH Industrial (CNHI)
- AGCO (AGCO)
- Caterpillar (CAT)
Competitive Landscape
Deere enjoys a leading market position due to its robust brand, comprehensive dealer network, and technological advancements. However, CNHI and AGCO pose significant competition, especially in certain geographies and product segments. Caterpillar is the main competitor in construction
Major Acquisitions
Kreisel Electric
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: To expand battery technology capabilities and accelerate electrification of Deere's equipment lineup.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends data would be here.
Future Projections: Future growth projections data would be here.
Recent Initiatives: Deere has focused on strategic initiatives such as the development of autonomous equipment, expansion of its precision agriculture offerings, and investments in sustainable technologies.
Summary
Deere & Company is a strong market leader in the agriculture and construction equipment industries, benefiting from a strong brand and extensive dealer network. The company's focus on technological innovation and precision agriculture positions it well for future growth. However, Deere remains exposed to cyclical industry trends and fluctuations in commodity prices which require close monitoring.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Financial News Sources
- Analyst Estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Deere & Company
Exchange NYSE | Headquaters Moline, IL, United States | ||
IPO Launch date 1972-06-01 | Chairman, President & CEO Mr. John C. May II | ||
Sector Industrials | Industry Farm & Heavy Construction Machinery | Full time employees 75800 | Website https://www.deere.com/en |
Full time employees 75800 | Website https://www.deere.com/en |
Deere & Company engages in the manufacture and distribution of various equipment worldwide. The company operates through four segments: Production and Precision Agriculture, Small Agriculture and Turf, Construction and Forestry, and Financial Services. The Production and Precision Agriculture segment provides large and mid-size tractors, combines, cotton pickers and strippers, sugarcane harvesters and loaders, soil preparation, tillage, seeding, and crop care equipment, as well as application equipment, including sprayers and nutrient management, soil preparation machinery for grain growers, and related attachments and service parts. The Small Agriculture and Turf segment offers rotary mowers, hay and forage equipment, forage harvesters, utility tractors, and related loaders and attachments; turf and utility equipment, including riding lawn, commercial mowing, and golf course equipment, and utility vehicles; and other outdoor power products, as well as implements for mowing, tilling, snow and debris handling, aerating, residential, commercial, golf, and sports turf care applications. The Construction and Forestry segment provides backhoe loaders, crawler dozers and loaders, four-wheel-drive loaders, track loaders, excavators, motor graders, articulated dump trucks, landscape and skid-steer loaders, scraper systems, milling machines, recyclers, slipform and asphalt pavers, surface miners, compactors, tandem, static rollers, mobile crushers and screens, mobile and stationary asphalt plants, log skidders and harvesters, log feller bunchers, and log loaders and forwarders; and road building and rehabilitation equipment. The Financial Services segment finances sales and leases agriculture and turf, and construction and forestry equipment. It also offers wholesale financing to dealers of the foregoing equipment; and extended equipment warranties, as well as finances retail revolving charge accounts. The company was founded in 1837 and is headquartered in Moline, Illinois.

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