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Upturn AI Summary - About
Deere & Company(DE)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for DE
10/27/2026: DE (3-star) is currently NOT-A-BUY. Pass it for now.
Deere & Company is a prominent global manufacturer of agricultural, construction, and forestry machinery, recognized for its brand strength and extensive dealer network. The company is actively transitioning into a technology-driven firm, leveraging artificial intelligence and automation to create high-margin, recurring software revenue. While it has a leading position in its markets, it remains sensitive to cyclical agricultural commodity trends and broader economic shifts affecting industrial spending. Investors benefit from its consistent dividend history, though they must weigh cyclical volatility and valuation risks against its future growth potential in precision farming. It is a suitable choice for investors seeking a mix of industrial stability and long-term tech-driven upside.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers long-term growth through technology adoption but remains tied to cyclical agricultural cycles. |
| Momentum investor | Strong fit while signal remains positive | Momentum investors may find value during cycles of peak agricultural demand and technological breakthroughs. |
| Value investor | Strong fit | Deere often trades at moderate valuation multiples relative to its brand strength and long-term asset value. |
| Dividend investor | Strong fit | The company has a reliable history of returning capital through consistent dividend growth. |
| Low-risk investor | Mixed fit | The cyclical nature of the business can lead to price volatility, potentially challenging for purely low-risk portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock price is sensitive to cyclical shifts in farm commodity pricing. |
| Valuation risk | Medium | Market expectations for tech-driven growth can sometimes lead to premium valuation multiples. |
| Competition risk (AI/Tech transition) | Medium / high | Competition from tech-native agricultural startups and traditional incumbents is intensifying. |
| Business quality | Strong | Deere maintains a high-quality brand and a robust, difficult-to-replicate dealer network. |
| Dividend income | Medium | Dividends are reliable but not primarily oriented toward high-yield income seekers. |
| Execution risk | Medium | Successful integration of complex AI and autonomous software is critical for future margins. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -1.31% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/27/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 172.90B USD | Price to earnings Ratio 35.64 | 1Y Target Price 694.01 |
Price to earnings Ratio 35.64 | 1Y Target Price 694.01 | ||
Volume (30-day avg) 1.2M shares | Beta 0.87 | 52 Weeks Range 449.37 - 719.50 | Updated Date 10/27/2026 |
52 Weeks Range 449.37 - 719.50 | Updated Date 10/27/2026 | ||
Dividends yield (FY) 1.00% | Basic EPS (TTM) 17.99 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Equipment Operations | Manufacturing and sale of agriculture, construction, and forestry equipment. | This is the core business; profits depend on farmers' ability and willingness to buy high-ticket machinery. |
| Financial Services | Financing and leasing options for equipment buyers and dealers. | This segment adds stability and encourages customers to remain within the brand ecosystem. |
| Geography (North America) | Primary revenue concentration for large machinery and related services. | Exposure to North American agricultural trends is the largest driver of the stock's financial performance. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 35.64 | Forward PE 27.62 | Enterprise Value 228.12B | Price to Sales(TTM) 3.61 |
Enterprise Value 228.12B | Price to Sales(TTM) 3.61 | ||
Enterprise Value to Revenue 4.87 | Enterprise Value to EBITDA 19.52 | Shares Outstanding 269.63M | Shares Floating 269.08M |
Shares Outstanding 269.63M | Shares Floating 269.08M | ||
Percent Insiders 0.17 | Percent Institutions 84.28 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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