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Deere & Company(DE)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
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Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for DE
09/28/2026: DE (4-star) is a STRONG-BUY. BUY for 67 days. Simulated Profits (15.09%). Updated daily EoD!
Deere & Company is a prominent global manufacturer of agricultural, construction, and forestry machinery, increasingly focused on integrated AI and autonomous technology. The company has a leading position in the machinery industry, benefiting from a vast dealer network and strong brand loyalty. Its primary growth opportunity lies in monetizing precision agriculture software and autonomous systems. However, the stock faces risks related to cyclical commodity markets, interest rate sensitivity, and evolving competition in the AgTech sector. For investors, the company represents a blend of mature industrial manufacturing and long-term technological innovation, often appealing to those seeking stable dividends combined with exposure to global industrial growth themes.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | While innovative, growth is often tethered to cyclical industrial and agricultural demand patterns. |
| Momentum investor | Strong fit while signal remains positive | The stock can exhibit strong price trends during periods of high agricultural commodity prices. |
| Value investor | Strong fit | Deere often trades at reasonable multiples relative to its high-quality industrial brand and long-term earnings power. |
| Dividend investor | Strong fit | The company has a consistent track record of dividend payments and share repurchases. |
| Low-risk investor | Mixed fit | The inherent cyclicality of the heavy machinery industry introduces periodic volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock price is sensitive to cyclical shifts in farm income and global macro conditions. |
| Valuation risk | Medium | Investors should monitor whether the premium for 'tech' integration is accurately reflected in current P/E ratios. |
| Competition risk (AgTech / Machinery) | Medium / high | Pressure from both established peers and specialized AgTech startups requires constant R&D investment. |
| Business quality | Strong | Deere holds a leading market position and maintains high-quality brand equity in the agricultural sector. |
| Dividend income | Medium | Dividends are reliable, though growth may fluctuate based on capital intensity requirements. |
| Execution risk | Medium | Successfully transitioning to an autonomous, software-driven model is a complex operational challenge. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 9.34% | Avg. Invested days 45 | Today’s Advisory Strong Buy |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/28/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 186.17B USD | Price to earnings Ratio 38.32 | 1Y Target Price 690.53 |
Price to earnings Ratio 38.32 | 1Y Target Price 690.53 | ||
Volume (30-day avg) 1.4M shares | Beta 0.91 | 52 Weeks Range 429.14 - 721.22 | Updated Date 09/27/2026 |
52 Weeks Range 429.14 - 721.22 | Updated Date 09/27/2026 | ||
Dividends yield (FY) 0.93% | Basic EPS (TTM) 18.02 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Production & Precision Ag | Large machinery sales and precision farming software subscriptions. | The company earns money both by selling high-value hardware and recurring software fees. |
| Construction & Forestry | Earthmoving and road-building equipment. | This segment diversifies revenue beyond farming into infrastructure development. |
| Financial Services | Financing loans and insurance for customers. | This captive bank helps facilitate sales and provides a stable source of interest income. |
| Geography | Global sales across North America, Europe, and South America. | Deere is a global player whose revenue is tied to international commodity trade. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 38.32 | Forward PE 29.33 | Enterprise Value 245.20B | Price to Sales(TTM) 3.88 |
Enterprise Value 245.20B | Price to Sales(TTM) 3.88 | ||
Enterprise Value to Revenue 5.09 | Enterprise Value to EBITDA 20.43 | Shares Outstanding 269.63M | Shares Floating 269.08M |
Shares Outstanding 269.63M | Shares Floating 269.08M | ||
Percent Insiders 0.17 | Percent Institutions 84.46 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
News (Last Updated: 09/29/2026)
About Deere & Company
Exchange NYSE | Headquarters Moline, IL, United States | ||
IPO Launch date 1972-06-01 | Chairman, President & CEO Mr. John C. May II | ||
Sector Industrials | Industry Farm & Heavy Construction Machinery | Full time employees 73100 | Website https://www.deere.com |
Full time employees 73100 | Website https://www.deere.com | ||
Deere & Company engages in the manufacture and distribution of various equipment worldwide. The company operates through four segments: Production and Precision Agriculture, Small Agriculture and Turf, Construction and Forestry, and Financial Services. The Production and Precision Agriculture segment provides four-wheel-drive track and row crop tractors, harvesters, cotton pickers and strippers, sugarcane harvesters and loaders, soil preparation, tillage, seeding, and crop care equipment, as well as application equipment, including sprayers and nutrient management, soil preparation machinery, and related attachments and service parts. The Small Agriculture and Turf segment offers specialty, utility, and compact tractors; self-propelled forage harvesters and attachments; rotary mowers, hay and forage equipment, and utility vehicles; turf and utility equipment, including riding lawn, commercial mowing, and golf course equipment, and utility vehicles, as well as implements for mowing, tilling, snow and debris handling, aerating, residential, commercial, golf, and sports turf care applications. The Construction and Forestry segment provides backhoe loaders, crawler dozers and loaders, four-wheel-drive loaders, excavators, motor graders, articulated dump trucks, skid-steer loaders, milling machines, recyclers, slipform and asphalt pavers, surface miners, compactors, tandem, static rollers, mobile crushers and screens, mobile and stationary asphalt plants, and log harvesters; and road building and rehabilitation equipment. The Financial Services segment finances sales and leases agriculture and turf, and construction and forestry equipment. It also offers wholesale financing to dealers of the foregoing equipment; and extended equipment warranties. Deere & Company has a strategic partnership with Tarter USA to develop and produce flex wing rotary cutters. The company was founded in 1837 and is headquartered in Moline, Illinois.
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