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Upturn AI SWOT - About
EAT 
Brinker International Inc (EAT)
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Upturn Advisory Summary
09/12/2025: EAT (5-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Number of Analysts
20 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $180.25
1 Year Target Price $180.25
| 4 | Strong Buy |
| 1 | Buy |
| 15 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 166.3% | Avg. Invested days 47 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.84B USD | Price to earnings Ratio 18.49 | 1Y Target Price 180.25 |
Price to earnings Ratio 18.49 | 1Y Target Price 180.25 | ||
Volume (30-day avg) 20 | Beta 1.43 | 52 Weeks Range 70.43 - 192.22 | Updated Date 09/14/2025 |
52 Weeks Range 70.43 - 192.22 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 8.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.12% | Operating Margin (TTM) 8.67% |
Management Effectiveness
Return on Assets (TTM) 12.44% | Return on Equity (TTM) 186.74% |
Valuation
Trailing PE 18.49 | Forward PE 15.31 | Enterprise Value 8512179736 | Price to Sales(TTM) 1.27 |
Enterprise Value 8512179736 | Price to Sales(TTM) 1.27 | ||
Enterprise Value to Revenue 1.58 | Enterprise Value to EBITDA 11.83 | Shares Outstanding 44498100 | Shares Floating 43784806 |
Shares Outstanding 44498100 | Shares Floating 43784806 | ||
Percent Insiders 1.42 | Percent Institutions 109.96 |
Upturn AI SWOT
Brinker International Inc
Company Overview
History and Background
Brinker International, Inc. was founded in 1975 by Norman Brinker. Initially operating under the Steak and Ale brand, the company expanded significantly in the 1980s and 1990s by acquiring and developing various restaurant concepts, including Chili's Grill & Bar, its flagship brand.
Core Business Areas
- Chili's Grill & Bar: Brinker's primary business segment, operating and franchising Chili's restaurants, which offer a casual dining experience with a menu focused on burgers, ribs, fajitas, and other Tex-Mex-inspired dishes.
- Maggiano's Little Italy: A full-service Italian-American restaurant chain offering a family-style dining experience with a focus on classic Italian dishes.
- Franchising: Brinker also generates revenue through franchising agreements, primarily with Chili's restaurants.
Leadership and Structure
The leadership team includes Kevin Hochman (President and CEO). The organizational structure consists of corporate leadership overseeing the operation of both company-owned and franchised restaurants.
Top Products and Market Share
Key Offerings
- Burgers (Chili's): A core menu item for Chili's, featuring various burger options. Competitors include McDonald's (MCD), Burger King (QSR), and Wendy's (WEN). Revenue not publicly broken down.
- Ribs (Chili's): A signature menu item, especially the Baby Back Ribs. Competitors include Texas Roadhouse (TXRH) and Outback Steakhouse (BLMN). Revenue not publicly broken down.
- Fajitas (Chili's): A popular dish, contributing significantly to Chili's sales. Competitors include On The Border and other Mexican/Tex-Mex chains. Revenue not publicly broken down.
- Pasta Dishes (Maggiano's): Traditional Italian dishes at Maggiano's like lasagna or spaghetti and meatballs. Competitors include Olive Garden (DRI) and Carrabba's Italian Grill (BLMN). Revenue not publicly broken down.
Market Dynamics
Industry Overview
The restaurant industry is highly competitive and influenced by factors such as consumer spending, food costs, and changing dining preferences. Casual dining chains are facing increased competition from fast-casual restaurants and delivery services.
Positioning
Brinker is positioned as a major player in the casual dining segment, with Chili's as a well-established brand. Its competitive advantages include brand recognition, a diverse menu, and a large network of restaurants.
Total Addressable Market (TAM)
The TAM for the full-service restaurant industry in the US is estimated to be in the hundreds of billions of dollars. Brinker's positioning allows it to capture a portion of this market through both company-owned and franchised locations.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition (Chili's)
- Extensive Restaurant Network
- Diverse Menu Offerings
- Franchise Model for Expansion
Weaknesses
- Exposure to Fluctuations in Food Costs
- High Labor Costs
- Intense Competition in the Casual Dining Segment
- Dependence on Economic Conditions
Opportunities
- Expansion into New Markets
- Menu Innovation and New Product Development
- Increased Focus on Digital Ordering and Delivery
- Strategic Partnerships
Threats
- Changing Consumer Preferences
- Increased Competition from Fast-Casual Restaurants
- Economic Downturns
- Rising Labor Costs
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- DRI
- TXRH
- BLMN
Competitive Landscape
Brinker faces competition from other casual dining chains. Brinker has brand strength in Chili's, but is challenged by competitors' innovation, market reach, and cost management.
Growth Trajectory and Initiatives
Historical Growth: Brinker's historical growth has been driven by expansion of Chili's and Maggiano's, as well as menu innovation and franchising. Growth rates have varied depending on economic conditions and competitive pressures.
Future Projections: Future growth projections would be based on analyst estimates and company guidance, focusing on store expansion, same-store sales growth, and cost management.
Recent Initiatives: Recent initiatives might include menu updates, technology investments (e.g., digital ordering), and remodeling efforts.
Summary
Brinker International, primarily through Chili's, holds a competitive position in the casual dining sector, leveraging its established brand and franchising model. The company faces threats from rising costs, evolving consumer tastes, and competition from fast-casual alternatives. Recent menu and digital initiatives have shown improvements. Brinker needs to focus on cost management and responding to changing customer demands to maintain its market position, while leveraging its core strengths.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Investor Relations Website
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and analyst estimates. It is not financial advice. Market conditions and company performance may change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Brinker International Inc
Exchange NYSE | Headquaters Dallas, TX, United States | ||
IPO Launch date 1989-07-28 | President, CEO & Director Mr. Kevin D. Hochman | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 83840 | Website https://brinker.com |
Full time employees 83840 | Website https://brinker.com | ||
Brinker International, Inc., together with its subsidiaries, owns, develops, operates, and franchises casual dining restaurants in the United States and internationally. It operates and franchises Chili's Grill & Bar and Maggiano's Little Italy restaurant brands. The company was founded in 1975 and is headquartered in Dallas, Texas.
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