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Brinker International Inc (EAT)




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Upturn Advisory Summary
07/08/2025: EAT (5-star) is a STRONG-BUY. BUY since 27 days. Profits (1.67%). Updated daily EoD!
1 Year Target Price $170.65
1 Year Target Price $170.65
4 | Strong Buy |
1 | Buy |
15 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 176.29% | Avg. Invested days 46 | Today’s Advisory Regular Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.12B USD | Price to earnings Ratio 24.09 | 1Y Target Price 170.65 |
Price to earnings Ratio 24.09 | 1Y Target Price 170.65 | ||
Volume (30-day avg) 20 | Beta 1.72 | 52 Weeks Range 56.27 - 192.22 | Updated Date 07/7/2025 |
52 Weeks Range 56.27 - 192.22 | Updated Date 07/7/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 7.2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.5% | Operating Margin (TTM) 11.64% |
Management Effectiveness
Return on Assets (TTM) 12.21% | Return on Equity (TTM) 31.41% |
Valuation
Trailing PE 24.09 | Forward PE 18.66 | Enterprise Value 9825737233 | Price to Sales(TTM) 1.58 |
Enterprise Value 9825737233 | Price to Sales(TTM) 1.58 | ||
Enterprise Value to Revenue 1.92 | Enterprise Value to EBITDA 15.43 | Shares Outstanding 44451200 | Shares Floating 43775940 |
Shares Outstanding 44451200 | Shares Floating 43775940 | ||
Percent Insiders 1.34 | Percent Institutions 104.62 |
Upturn AI SWOT
Brinker International Inc

Company Overview
History and Background
Brinker International, Inc. was founded in 1975 as Chili's, a casual dining restaurant. It expanded through acquisitions and organic growth, becoming a major player in the restaurant industry. It now focuses primarily on Chili's and Maggiano's Little Italy restaurants.
Core Business Areas
- Chili's Grill & Bar: Casual dining restaurant chain offering a variety of Tex-Mex and American cuisine.
- Maggiano's Little Italy: Full-service Italian restaurant chain offering classic Italian-American cuisine and banquet facilities.
Leadership and Structure
The leadership team consists of the CEO, CFO, and other key executives. The organizational structure is hierarchical, with regional and district managers overseeing restaurant operations.
Top Products and Market Share
Key Offerings
- Chili's Fajitas: One of Chili's signature dishes, a Tex-Mex staple. Chili's, as a brand, has a significant share within the casual dining sector, estimated around 3-4% of the total US restaurant market. Competitors include Applebee's, TGI Fridays, and Outback Steakhouse.
- Maggiano's Pasta Dishes: Maggiano's is known for its classic Italian-American pasta dishes served in generous portions, catering to both individual diners and large groups. The competitive landscape includes Olive Garden and other regional Italian chains.
Market Dynamics
Industry Overview
The restaurant industry is highly competitive, driven by consumer spending, food trends, and economic conditions. Factors like inflation, labor costs, and changing consumer preferences impact profitability.
Positioning
Brinker International positions itself in the casual dining and polished casual segments. Chili's aims for broad appeal, while Maggiano's targets a more upscale dining experience.
Total Addressable Market (TAM)
The US restaurant industry has a TAM of over $900 billion. Brinker is positioned to capture a portion of this through its two brands.
Upturn SWOT Analysis
Strengths
- Established brands (Chili's and Maggiano's)
- Strong franchising system
- Menu innovation
- Loyalty programs
Weaknesses
- High debt levels
- Dependence on the US market
- Inconsistent service quality
- Negative publicity incidents
Opportunities
- Expansion into new markets
- Leveraging technology for online ordering and delivery
- Menu diversification
- Strategic partnerships
Threats
- Economic downturns
- Rising labor and food costs
- Increased competition
- Changing consumer preferences
Competitors and Market Share
Key Competitors
- DIN
- DRI
- TXRH
Competitive Landscape
Brinker faces stiff competition from other casual dining chains. Its competitive advantages include brand recognition and a loyal customer base. Disadvantages include operational challenges and high debt.
Major Acquisitions
Norman Brinker Restaurant Company
- Year: 1991
- Acquisition Price (USD millions):
- Strategic Rationale: Acquisition of the restaurant company and brand for improved sales.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data unavailable for direct inclusion in JSON format, requiring external data source integration.
Future Projections: Future growth data unavailable for direct inclusion in JSON format, requiring external data source integration.
Recent Initiatives: Recent initiatives include menu updates, technology investments, and restaurant remodeling.
Summary
Brinker International is a major player in the casual dining sector, primarily through Chili's and Maggiano's. While its established brands and franchising system are strengths, high debt and cost management pose challenges. Future growth depends on successful menu innovation and strategic expansion. Brinker must carefully navigate the competitive landscape and address operational weaknesses to maintain profitability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports, industry analysis, financial databases.
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market share is estimated and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Brinker International Inc
Exchange NYSE | Headquaters Dallas, TX, United States | ||
IPO Launch date 1989-07-28 | President, CEO & Director Mr. Kevin D. Hochman | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 68852 | Website https://brinker.com |
Full time employees 68852 | Website https://brinker.com |
Brinker International, Inc., together with its subsidiaries, engages in the ownership, development, operation, and franchising of casual dining restaurants in the United States and internationally. The company operates and franchises Chili's Grill & Bar and Maggiano's Little Italy restaurant brands. It also operates virtual brands, It's Just Wings. The company was founded in 1975 and is headquartered in Dallas, Texas.

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