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Upturn AI SWOT - About
SONY 
Sony Group Corp (SONY)
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Upturn Advisory Summary
09/16/2025: SONY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $32
1 Year Target Price $32
| 4 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -6.74% | Avg. Invested days 39 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 175.53B USD | Price to earnings Ratio 22.06 | 1Y Target Price 32 |
Price to earnings Ratio 22.06 | 1Y Target Price 32 | ||
Volume (30-day avg) 6 | Beta 0.78 | 52 Weeks Range 17.37 - 29.44 | Updated Date 09/16/2025 |
52 Weeks Range 17.37 - 29.44 | Updated Date 09/16/2025 | ||
Dividends yield (FY) 0.46% | Basic EPS (TTM) 1.33 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.81% | Operating Margin (TTM) 13.03% |
Management Effectiveness
Return on Assets (TTM) 2.73% | Return on Equity (TTM) 14.44% |
Valuation
Trailing PE 22.06 | Forward PE 23.58 | Enterprise Value 174056191760 | Price to Sales(TTM) 0.01 |
Enterprise Value 174056191760 | Price to Sales(TTM) 0.01 | ||
Enterprise Value to Revenue 1.97 | Enterprise Value to EBITDA 9.25 | Shares Outstanding 5982649856 | Shares Floating 5952060676 |
Shares Outstanding 5982649856 | Shares Floating 5952060676 | ||
Percent Insiders - | Percent Institutions 7.84 |
Upturn AI SWOT
Sony Group Corp
Company Overview
History and Background
Sony was founded in 1946 as Tokyo Telecommunications Engineering Corporation. It rose to prominence with innovative products like the transistor radio and the Walkman, evolving into a global conglomerate across electronics, entertainment, and financial services.
Core Business Areas
- Game & Network Services: Includes PlayStation hardware, software, network services (PSN), and related content. This is a core growth driver for the company.
- Music: Encompasses recorded music, music publishing, and visual media platform activities. It's a stable revenue generator with strong brand recognition.
- Pictures: Focuses on motion picture production and distribution, television programming, and home entertainment. It contributes significantly to overall revenue.
- Imaging & Sensing Solutions: Develops and manufactures image sensors used in smartphones, cameras, and automotive applications. It's a key component supplier to other tech companies.
- Entertainment, Technology & Services (ET&S): Covers TVs, audio equipment, cameras, and mobile phones. This business unit is well-established with a wide range of customers.
- Financial Services: Offers life insurance and banking services in Japan. This is a stable and profitable business line within Japan.
Leadership and Structure
Sony Group Corporation is led by Kenichiro Yoshida (Chairman, President & CEO). The company operates under a holding company structure, with various subsidiaries responsible for specific business segments.
Top Products and Market Share
Key Offerings
- PlayStation: Sony's PlayStation gaming console enjoys substantial market share, competing with Microsoft's Xbox and Nintendo. Estimated to be around 60% market share based on console sales in 2023. Competitors: Microsoft (Xbox), Nintendo (Switch).
- Image Sensors: Sony is the leading manufacturer of image sensors for smartphones, with over 50% market share in the global CMOS image sensor market. Competitors: Samsung, OmniVision.
- Music (Sony Music): Sony Music Entertainment is one of the 'big three' record labels, with a significant market share alongside Universal Music Group and Warner Music Group. Exact market share varies annually but consistently ranks in the top three. Competitors: Universal Music Group, Warner Music Group
- Pictures (Sony Pictures): Sony Pictures Entertainment is a major Hollywood studio, responsible for producing and distributing films and TV series. Competitors: Disney, Warner Bros. Discovery, Paramount, Comcast (Universal)
Market Dynamics
Industry Overview
The consumer electronics and entertainment industries are highly competitive and rapidly evolving, driven by technological advancements and changing consumer preferences. The image sensor market is growing due to increasing demand from smartphones and automotive applications.
Positioning
Sony is a well-established brand with a reputation for innovation and high-quality products. It holds leading positions in gaming, image sensors, and entertainment. However, the competitive landscape requires continuous adaptation.
Total Addressable Market (TAM)
The total addressable market for Sony's segments includes gaming (estimated at $200 billion), image sensors (estimated at $20 billion), music (estimated at $30 billion), and film (estimated at $100 billion). Sony is positioned to capitalize on these markets through its strong product portfolio and brand reputation.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Leading positions in key markets (gaming, image sensors)
- Diversified business portfolio
- Technological innovation
- Extensive content library
Weaknesses
- Inconsistent profitability in some segments
- Exposure to cyclical consumer spending
- Reliance on a few key products
- High operating expenses in some segments
- Complex organizational structure
Opportunities
- Growth in gaming and esports
- Expansion in image sensor applications (automotive, IoT)
- Increasing demand for streaming content
- AI-driven innovations
- Strategic partnerships
Threats
- Intense competition
- Technological disruption
- Economic downturns
- Fluctuations in currency exchange rates
- Changing consumer preferences
Competitors and Market Share
Key Competitors
- MSFT
- AAPL
- GOOGL
- DIS
- OMNIV
Competitive Landscape
Sony's advantages include its strong brand, diversified business portfolio, and technological innovation. However, it faces intense competition from companies like Microsoft, Apple, and Samsung, which have significant resources and expertise.
Major Acquisitions
Bungie
- Year: 2022
- Acquisition Price (USD millions): 3600
- Strategic Rationale: To strengthen its position in the gaming market and gain access to Bungie's expertise in live service games.
Growth Trajectory and Initiatives
Historical Growth: Sony's historical growth has been driven by innovation and expansion into new markets. The gaming and music segments have shown strong growth, while other segments have been more volatile.
Future Projections: Analyst projections suggest continued growth in gaming and image sensors, driven by technological advancements and increasing demand. However, projections are subject to change based on market conditions.
Recent Initiatives: Recent strategic initiatives include investments in cloud gaming, AI, and electric vehicles, indicating a focus on long-term growth.
Summary
Sony is a diverse entertainment and technology giant with a strong presence in gaming, image sensors, and entertainment. Its gaming division is a key driver, while its image sensor business benefits from demand from mobile devices. Competition remains fierce, and Sony needs to constantly innovate. Its financial services provides stability in the Japanese market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Sony Group Corp. Investor Relations
- Industry Reports (e.g., NPD Group, IDC)
- Financial News Outlets (e.g., Bloomberg, Reuters)
- Analyst Estimates (FactSet, S&P Capital IQ)
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Market conditions and company performance are subject to change. Past performance is not indicative of future results. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sony Group Corp
Exchange NYSE | Headquaters - | ||
IPO Launch date 1958-12-01 | President, CEO, Director & Representative Corporate Executive Officer Mr. Hiroki Totoki | ||
Sector Technology | Industry Consumer Electronics | Full time employees 112300 | Website https://www.sony.com |
Full time employees 112300 | Website https://www.sony.com | ||
Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; hardware and home gaming consoles, packaged and game software, and peripheral devices. It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications, and various services for music and visual products. In addition, the company produces, acquires, and distributes live-action and animated motion pictures for theatrical release, as well as scripted and animated series, unscripted reality or light entertainment, daytime serials, game shows, television movies, and miniseries and other television programs; operation of television networks and direct-to-consumer streaming services; operates a visual effects and animation unit; and manages a studio facility. Further, it researches, develops, designs, produces, markets, distributes, sells, and services televisions, and video and sound products; interchangeable lens, as well as compact digital, and consumer and professional video cameras; projectors and medical equipment; mobile phones, accessories, and applications; and metal oxide semiconductor image sensors, integration systems, and other semiconductors. Additionally, it offers Internet broadband network services; recording media, and storage media products; and life and non-life insurance, banking, and other services, as well as creates and distributes content for PCs and mobile phones. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.
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