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SONY logo SONY
Upturn stock ratingUpturn stock rating
SONY logo

Sony Group Corp (SONY)

Upturn stock ratingUpturn stock rating
$26.3
Last Close (24-hour delay)
Profit since last BUY4.24%
upturn advisory
Consider higher Upturn Star rating
BUY since 37 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/27/2025: SONY (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

6 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $28.38

1 Year Target Price $28.38

Analysts Price Target For last 52 week
$28.38Target price
Low$15.86
Current$26.3
high$26.95

Analysis of Past Performance

Type Stock
Historic Profit -5.81%
Avg. Invested days 40
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/27/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 158.15B USD
Price to earnings Ratio 20.23
1Y Target Price 28.38
Price to earnings Ratio 20.23
1Y Target Price 28.38
Volume (30-day avg) 6
Beta 0.77
52 Weeks Range 15.86 - 26.95
Updated Date 06/30/2025
52 Weeks Range 15.86 - 26.95
Updated Date 06/30/2025
Dividends yield (FY) 0.52%
Basic EPS (TTM) 1.3

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 8.81%
Operating Margin (TTM) 8.34%

Management Effectiveness

Return on Assets (TTM) 2.57%
Return on Equity (TTM) 14.18%

Valuation

Trailing PE 20.23
Forward PE 21.64
Enterprise Value 162654553027
Price to Sales(TTM) 0.01
Enterprise Value 162654553027
Price to Sales(TTM) 0.01
Enterprise Value to Revenue 1.82
Enterprise Value to EBITDA 8.82
Shares Outstanding 6013380096
Shares Floating 6021750293
Shares Outstanding 6013380096
Shares Floating 6021750293
Percent Insiders -
Percent Institutions 7.97

Analyst Ratings

Rating 3
Target Price 28.38
Buy 1
Strong Buy 4
Buy 1
Strong Buy 4
Hold 1
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Sony Group Corp

stock logo

Company Overview

overview logo History and Background

Sony Group Corporation, founded in 1946 as Tokyo Telecommunications Engineering Corporation, initially focused on electronics. Significant milestones include the development of the transistor radio in the 1950s, the Walkman in the 1970s, and the PlayStation in the 1990s. Sony has evolved into a diversified conglomerate spanning electronics, entertainment, and financial services.

business area logo Core Business Areas

  • Game & Network Services (G&NS): Includes PlayStation hardware, software, network services (PlayStation Network), and game development studios.
  • Music: Encompasses recorded music, music publishing, and visual media platforms, including Sony Music Entertainment.
  • Pictures: Involves motion picture production, distribution, and television programming, including Sony Pictures Entertainment.
  • Entertainment, Technology & Services (ET&S): Includes televisions, audio equipment, cameras, and mobile devices.
  • Imaging & Sensing Solutions (I&SS): Develops and manufactures image sensors and camera modules.
  • Financial Services: Operates through Sony Financial Group, providing life insurance, banking, and other financial products and services.

leadership logo Leadership and Structure

Kenichiro Yoshida is the Chairman, President, and CEO. Sony operates with a decentralized structure, with each business segment having significant autonomy. Corporate functions provide strategic oversight and support.

Top Products and Market Share

overview logo Key Offerings

  • PlayStation: A leading gaming console with strong market share. Competitors include Microsoft's Xbox and Nintendo. PlayStation's market share is significant; while fluctuating, it generally leads the console market. Strong revenue contributor to G&NS segment. Competitors: Microsoft (MSFT), Nintendo (NTDOY).
  • Image Sensors: Sony is the world's largest supplier of image sensors, used in smartphones, digital cameras, and automotive applications. It holds a dominant market share. Competitors include Samsung and OmniVision. Competitors: Samsung (005930.KS), OmniVision (privately held).
  • Music Publishing: Sony Music Publishing is one of the largest music publishers globally, controlling a vast catalog of copyrights. It competes with Universal Music Publishing Group and Warner Chappell Music. Competitors: Universal Music Group (UMG.AS), Warner Music Group (WMG).
  • Motion Pictures: Sony Pictures Entertainment produces and distributes motion pictures and television programs. It competes with major studios like Disney, Universal, and Warner Bros. Competitors: Disney (DIS), Universal (CMCSA), Warner Bros. Discovery (WBD).

Market Dynamics

industry overview logo Industry Overview

The entertainment and technology industries are characterized by rapid innovation, intense competition, and evolving consumer preferences. Demand for gaming, streaming services, and advanced imaging technologies continues to grow.

Positioning

Sony is a well-established brand with a strong reputation for innovation and quality. Its diverse portfolio provides resilience and opportunities for synergy. Sony benefits from brand loyalty and technological leadership in key areas.

Total Addressable Market (TAM)

The combined TAM for Sony's core segments (gaming, music, film, image sensors, electronics) is estimated to be hundreds of billions of dollars. Sony is well-positioned to capture a significant share of this TAM through its diverse product offerings and global reach.

Upturn SWOT Analysis

Strengths

  • Strong Brand Recognition
  • Diversified Business Portfolio
  • Technological Innovation
  • Global Reach
  • Strong positions in Key Markets
  • Established Ecosystems (e.g., PlayStation Network)

Weaknesses

  • Bureaucratic Structure
  • Slower Adoption of Cloud Gaming
  • Reliance on Third-Party Content in Some Areas
  • Inconsistent Profitability Across Segments
  • Supply Chain Vulnerabilities

Opportunities

  • Growth in Cloud Gaming
  • Expansion in Emerging Markets
  • Development of New Entertainment Technologies (VR/AR)
  • Synergies Between Business Segments
  • Increased Demand for Image Sensors

Threats

  • Intense Competition
  • Rapid Technological Change
  • Economic Downturns
  • Changing Consumer Preferences
  • Geopolitical Risks

Competitors and Market Share

competitor logo Key Competitors

  • MSFT
  • NTDOY
  • CMCSA
  • DIS
  • WBD

Competitive Landscape

Sony's advantages include its strong brand, diverse portfolio, and technological expertise. Disadvantages include its bureaucratic structure and reliance on certain third-party content.

Major Acquisitions

Bungie

  • Year: 2022
  • Acquisition Price (USD millions): 3600
  • Strategic Rationale: Strengthens Sony's gaming content and expands its reach into live service games.

Growth Trajectory and Initiatives

Historical Growth: Sony's historical growth has been driven by successful product launches, acquisitions, and expansion into new markets.

Future Projections: Analysts project continued growth for Sony, particularly in gaming, image sensors, and music. However, projections are subject to market conditions and competitive pressures.

Recent Initiatives: Recent initiatives include investments in cloud gaming, artificial intelligence, and strategic acquisitions to strengthen its portfolio.

Summary

Sony is a strong, diversified company with leadership positions in gaming, image sensors, and music. Its strategic acquisitions and continued investments in innovation position it well for future growth. However, Sony faces intense competition, rapid technological change, and economic uncertainty, which it must address to sustain its success.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Sony Group Corp. Investor Relations
  • Industry Analyst Reports
  • Market Research Reports
  • Company Filings
  • News Articles

Disclaimers:

This analysis is for informational purposes only and does not constitute financial advice. Market conditions and company performance are subject to change. Market share percentages are estimated and can vary based on source and methodology.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Sony Group Corp

Exchange NYSE
Headquaters -
IPO Launch date 1958-12-01
President, CEO, Director & Representative Corporate Executive Officer Mr. Hiroki Totoki
Sector Technology
Industry Consumer Electronics
Full time employees 112300
Full time employees 112300

Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; and home gaming consoles, packaged and game software, and peripheral devices. It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications, and various services for music and visual products. In addition, the company produces, acquires, and distributes live-action and animated motion pictures for theatrical release, as well as scripted and animated series, unscripted reality or light entertainment, daytime serials, game shows, television movies, and miniseries and other television programs; operation of television networks and direct-to-consumer streaming services; operates a visual effects and animation unit; and manages a studio facility. Further, it researches, develops, designs, produces, markets, distributes, sells, and services televisions, and video and sound products; interchangeable lens, as well as compact digital, and consumer and professional video cameras; projectors and medical equipment; mobile phones, accessories, and applications; and metal oxide semiconductor image sensors, charge-coupled devices, integration systems, and other semiconductors. Additionally, it offers Internet broadband network services; recording media, and storage media products; and life and non-life insurance, banking, and other services, as well as creates and distributes content for PCs and mobile phones. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.