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SONY 
Sony Group Corp (SONY)
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Upturn Advisory Summary
01/09/2026: SONY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $34.67
1 Year Target Price $34.67
| 4 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -6.66% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 151.68B USD | Price to earnings Ratio 19.73 | 1Y Target Price 34.67 |
Price to earnings Ratio 19.73 | 1Y Target Price 34.67 | ||
Volume (30-day avg) 6 | Beta 0.8 | 52 Weeks Range 19.09 - 30.34 | Updated Date 01/9/2026 |
52 Weeks Range 19.09 - 30.34 | Updated Date 01/9/2026 | ||
Dividends yield (FY) 0.60% | Basic EPS (TTM) 1.28 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.9% | Operating Margin (TTM) 14.87% |
Management Effectiveness
Return on Assets (TTM) 2.83% | Return on Equity (TTM) 15.39% |
Valuation
Trailing PE 19.73 | Forward PE 18.59 | Enterprise Value 149913797720 | Price to Sales(TTM) 0.01 |
Enterprise Value 149913797720 | Price to Sales(TTM) 0.01 | ||
Enterprise Value to Revenue 1.79 | Enterprise Value to EBITDA 8.33 | Shares Outstanding 5958721105 | Shares Floating 5925198584 |
Shares Outstanding 5958721105 | Shares Floating 5925198584 | ||
Percent Insiders - | Percent Institutions 7.71 |
Upturn AI SWOT
Sony Group Corp
Company Overview
History and Background
Sony Group Corporation was founded in 1946 as Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation) by Masaru Ibuka and Akio Morita. Initially focused on repairing radios, the company quickly moved into manufacturing its own products. Key milestones include the introduction of the world's first transistor radio in 1955, the groundbreaking Sony Walkman personal cassette player in 1979, the original PlayStation game console in 1994, and the establishment of its motion picture and music divisions. Sony has evolved from a consumer electronics manufacturer to a diversified entertainment and technology giant.
Core Business Areas
- Game & Network Services (G&NS): This segment is the largest and most profitable, encompassing the PlayStation brand, including hardware (consoles), software (games), and network services (PlayStation Plus, PlayStation Network). It also includes the development and sale of PlayStation VR. Competitors include Microsoft (Xbox) and Nintendo.
- Entertainment, Technology & Services (ET&S): This segment covers a wide range of electronics, including televisions (Bravia), audio equipment, cameras (Alpha, Cyber-shot), and professional solutions. It also includes mobile communications (Xperia smartphones). Competitors include Samsung, LG, Apple, and Canon.
- Imaging & Sensing Solutions (I&SS): Sony is a leading supplier of image sensors, particularly for smartphones, digital cameras, and automotive applications. This segment also includes optical components. Competitors include Samsung Electronics and OmniVision Technologies.
- Music: Sony Music Entertainment is one of the largest music companies globally, with a vast catalog of recorded music and music publishing operations. Competitors include Universal Music Group and Warner Music Group.
- Pictures: Sony Pictures Entertainment produces and distributes motion pictures and television shows, operates film and television studios, and manages global distribution. Competitors include Warner Bros., Disney, and Universal Pictures.
- All Other: This segment includes various businesses such as financial services (Sony Financial Group), semiconductor solutions, and AI/robotics-related ventures.
Leadership and Structure
Sony Group Corporation is led by a Board of Directors and its Corporate Executive Officers. Kenichiro Yoshida serves as President and CEO. The company operates under a holding company structure with its various business divisions functioning as distinct entities.
Top Products and Market Share
Key Offerings
- PlayStation 5 (PS5): Sony's latest generation gaming console. As of early 2024, PS5 has sold over 50 million units globally. Its primary competitors are Microsoft's Xbox Series X/S and Nintendo Switch. The gaming industry is highly competitive, with market share shifting based on console sales, exclusive titles, and subscription services.
- Image Sensors: Sony is the world's largest supplier of image sensors for smartphones, with an estimated market share exceeding 50% in the high-end smartphone sensor market. Key competitors include Samsung Electronics and OmniVision. This is a critical component for many industries, including automotive.
- Bravia Televisions: Sony's premium line of televisions, known for their picture quality and advanced features. Sony holds a significant, though not dominant, share in the global premium TV market, competing with Samsung, LG, and TCL. Market share fluctuates based on technological advancements and pricing strategies.
- Alpha Mirrorless Cameras: Sony's line of interchangeable-lens digital cameras, which has gained significant traction in the professional and enthusiast markets. Competitors include Canon, Nikon, and Fujifilm. Sony has been a strong contender, especially in the mirrorless segment, taking market share from traditional DSLR manufacturers.
Market Dynamics
Industry Overview
Sony operates across several dynamic industries: consumer electronics, gaming, digital imaging, and entertainment. The consumer electronics market is characterized by rapid technological innovation and intense price competition. The gaming industry is driven by hardware cycles, software development, and the growth of online services. The entertainment industry is undergoing a digital transformation with the rise of streaming services.
Positioning
Sony is positioned as a leading innovator and provider of high-quality consumer electronics, entertainment content, and advanced imaging solutions. Its competitive advantages lie in its strong brand recognition, integrated ecosystem (e.g., PlayStation), technological prowess (especially in image sensors), and diverse portfolio that allows for cross-segment synergy. It commands strong brand loyalty in many of its product categories.
Total Addressable Market (TAM)
The TAM for Sony's various segments is vast. The global consumer electronics market is valued in the hundreds of billions of dollars, the video game market is projected to exceed $300 billion by 2027, and the global digital imaging market is also substantial. Sony is a significant player across these markets, particularly in premium segments and niche areas like image sensors where it holds a leading position. Its strategy involves capturing value in these large and growing markets through innovation and brand strength.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and reputation for quality.
- Diverse business portfolio with synergies between segments.
- Leading position in key markets like image sensors and gaming consoles.
- Significant investment in R&D and innovation.
- Established global distribution and sales network.
- Strong intellectual property portfolio.
Weaknesses
- Dependence on cyclical hardware sales (e.g., PlayStation consoles).
- Intense competition in consumer electronics segments.
- Past challenges in consistently monetizing mobile communications (Xperia).
- Potential for market share erosion in some segments due to aggressive competitors.
Opportunities
- Growth in cloud gaming and subscription services.
- Expansion of AI and robotics applications.
- Increasing demand for high-quality image sensors in automotive and IoT.
- Leveraging entertainment IP across various platforms (e.g., streaming, theme parks).
- Further penetration into emerging markets.
Threats
- Global economic downturn impacting consumer spending.
- Supply chain disruptions and geopolitical risks.
- Intensifying competition from tech giants (e.g., Apple, Google, Amazon) and emerging players.
- Rapid technological obsolescence.
- Changes in regulatory environments for technology and entertainment.
Competitors and Market Share
Key Competitors
- Microsoft Corporation (MSFT)
- Nintendo Co., Ltd. (NTDOY)
- Apple Inc. (AAPL)
- Samsung Electronics Co., Ltd. (SSNLF)
- LG Electronics Inc. (LGEKF)
- Alphabet Inc. (GOOGL/GOOG)
- Amazon.com Inc. (AMZN)
- Canon Inc. (CAJ)
- Nikon Corporation (NINOY)
- Universal Music Group N.V. (UMG)
Competitive Landscape
Sony's competitive advantages include its deeply integrated ecosystem, strong brand loyalty, and innovative product development, particularly in gaming and imaging. However, it faces intense competition from tech giants with vast resources and established ecosystems, as well as specialized players in each of its business segments. Its ability to maintain its market position hinges on continuous innovation and strategic adaptation to evolving consumer preferences and technological trends.
Major Acquisitions
Bungie Inc.
- Year: 2022
- Acquisition Price (USD millions): 3600
- Strategic Rationale: To strengthen Sony's first-party content capabilities and expand its live-service game offerings on the PlayStation platform, enhancing its position in the gaming market.
Crunchyroll LLC
- Year: 2020
- Acquisition Price (USD millions): 1175
- Strategic Rationale: To significantly bolster Sony's anime streaming service offerings and expand its reach in the global anime market, complementing its Funimation acquisition.
Growth Trajectory and Initiatives
Historical Growth: Sony has demonstrated a strong historical growth trajectory, evolving from a pure electronics company to a diversified entertainment and technology powerhouse. Its growth has been driven by successful product innovations like the PlayStation and Walkman, strategic acquisitions in the entertainment sector, and a focus on high-growth areas like image sensors.
Future Projections: Analyst projections for Sony's future growth are generally positive, citing continued strength in its gaming division, the growing demand for its image sensors, and the potential for its entertainment divisions to capitalize on digital distribution. Key growth drivers are expected to be the ongoing success of PlayStation, expansion in cloud services, and advancements in its sensor technology.
Recent Initiatives: Recent strategic initiatives include increased investment in content creation for its entertainment divisions, expansion of its cloud gaming offerings, and continued focus on advancing its image sensor technology for diverse applications, including automotive and AI. The company is also exploring new growth areas in virtual and augmented reality.
Summary
Sony Group Corporation is a financially strong and diversified technology and entertainment conglomerate with leading positions in gaming, image sensors, and entertainment content. Its core strengths lie in its innovation, brand equity, and integrated ecosystem. The company's robust financial performance and strategic investments in growth areas like cloud gaming and AI position it well for the future. However, it must remain vigilant against intense competition and the rapid pace of technological change to sustain its market leadership.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Sony Group Corporation Investor Relations website
- Annual and Quarterly Reports (10-K, 10-Q)
- Financial News Outlets (e.g., Bloomberg, Reuters, Wall Street Journal)
- Market Research Reports (e.g., Statista, Newzoo)
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Market share data and financial metrics are estimates and subject to change. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sony Group Corp
Exchange NYSE | Headquaters - | ||
IPO Launch date 1958-12-01 | President, CEO, Director & Representative Corporate Executive Officer Mr. Hiroki Totoki | ||
Sector Technology | Industry Consumer Electronics | Full time employees 112300 | Website https://www.sony.com |
Full time employees 112300 | Website https://www.sony.com | ||
Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; hardware and home gaming consoles, packaged and game software, and peripheral devices. It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications, and various services for music and visual products. In addition, the company produces, acquires, and distributes live-action and animated motion pictures for theatrical release, as well as scripted and animated series, unscripted reality or light entertainment, daytime serials, game shows, television movies, and miniseries and other television programs; operation of television networks and direct-to-consumer streaming services; operates a visual effects and animation unit; and manages a studio facility. Further, the company researches, develops, designs, produces, markets, distributes, sells, and services televisions, and video and sound products; interchangeable lens, as well as compact digital, and consumer and professional video cameras; projectors and medical equipment; mobile phones, accessories, and applications; and metal oxide semiconductor image sensors, integration systems, and other semiconductors. Additionally, it offers internet broadband network services; recording media, and storage media products; and life and non-life insurance, banking, and other services, as well as creates and distributes content for PCs and mobile phones. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.
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