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Upturn AI Summary - About
Sony Group Corp(SONY)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SONY
11/05/2026: SONY (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Sony Group Corp is a diversified global leader in entertainment, electronics, and semiconductor technology. Its core strengths include the highly popular PlayStation gaming ecosystem and a world-class position in high-end image sensors. The company's main investment story revolves around its transition toward recurring revenue via digital subscriptions and media content. While these strengths are significant, Sony faces risks from cyclical gaming hardware sales, intense competition in consumer electronics, and global supply chain pressures. Overall, Sony suits investors looking for exposure to entertainment growth who are comfortable with the inherent volatility of a diversified technology and content conglomerate.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | Sony offers exposure to high-growth entertainment and semiconductor sectors. |
| Momentum investor | Mixed fit | Momentum fit is conditional on positive trend signals in the gaming hardware cycle. |
| Value investor | Strong fit | The company often trades at reasonable valuations relative to its diversified asset base. |
| Dividend investor | Mixed fit | While Sony pays dividends, it is primarily focused on growth and capital reinvestment rather than yield maximization. |
| Low-risk investor | Mixed fit | Sony's exposure to consumer electronics and cyclical gaming cycles introduces moderate market volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock price can fluctuate based on game console cycles and exchange rates. |
| Valuation risk | Medium | Market sentiment toward tech conglomerates can impact valuation multiples. |
| Competition risk (Gaming) | High | Aggressive competition from subscription services and cloud gaming poses a threat to traditional sales. |
| Business quality | Strong | Sony possesses a unique, diversified portfolio of intellectual property and high-barrier technology. |
| Dividend income | Low | Income-focused investors may find the yield lower compared to mature blue-chip dividend payers. |
| Execution risk | Medium | Successfully integrating large media and tech acquisitions requires complex operational management. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit -1.01% | Avg. Invested days 39 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/05/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 151.54B USD | Price to earnings Ratio 21.45 | 1Y Target Price 29.5 |
Price to earnings Ratio 21.45 | 1Y Target Price 29.5 | ||
Volume (30-day avg) 4.4M shares | Beta 0.85 | 52 Weeks Range 19.23 - 30.12 | Updated Date 11/05/2026 |
52 Weeks Range 19.23 - 30.12 | Updated Date 11/05/2026 | ||
Dividends yield (FY) 0.61% | Basic EPS (TTM) 1.21 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Game & Network Services | PlayStation hardware, software, and PS Plus subscriptions. | This is a primary profit driver based on ecosystem lock-in. |
| Imaging & Sensing Solutions | CMOS image sensors for mobile and industrial use. | A critical, high-margin B2B segment powering modern smartphones. |
| Music and Pictures | Global music rights and film/TV production assets. | Provides stable, recurring revenue from intellectual property licensing. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-11-05 | When Before Market | Estimate 0.38 | Actual 0.48 |
Profitability
Profit Margin -1.75% | Operating Margin (TTM) 16.72% |
Management Effectiveness
Return on Assets (TTM) 4.25% | Return on Equity (TTM) 13.16% |
Valuation
Trailing PE 21.45 | Forward PE 17.39 | Enterprise Value 142.84B | Price to Sales(TTM) 0.01 |
Enterprise Value 142.84B | Price to Sales(TTM) 0.01 | ||
Enterprise Value to Revenue 1.8 | Enterprise Value to EBITDA 8.38 | Shares Outstanding 5.84B | Shares Floating 5.87B |
Shares Outstanding 5.84B | Shares Floating 5.87B | ||
Percent Insiders 0.01 | Percent Institutions 8.44 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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