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SONY 
Sony Group Corp (SONY)
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Upturn Advisory Summary
02/24/2026: SONY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $31.79
1 Year Target Price $31.79
| 4 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 129.23B USD | Price to earnings Ratio 16.17 | 1Y Target Price 31.79 |
Price to earnings Ratio 16.17 | 1Y Target Price 31.79 | ||
Volume (30-day avg) 6 | Beta 0.7 | 52 Weeks Range 19.70 - 30.34 | Updated Date 02/24/2026 |
52 Weeks Range 19.70 - 30.34 | Updated Date 02/24/2026 | ||
Dividends yield (FY) 0.69% | Basic EPS (TTM) 1.34 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-02-05 | When - | Estimate 0.3999 | Actual 0.4029 |
Profitability
Profit Margin -1.61% | Operating Margin (TTM) 13.74% |
Management Effectiveness
Return on Assets (TTM) 3.96% | Return on Equity (TTM) 14.92% |
Valuation
Trailing PE 16.17 | Forward PE 22.78 | Enterprise Value 170800434986 | Price to Sales(TTM) 0.01 |
Enterprise Value 170800434986 | Price to Sales(TTM) 0.01 | ||
Enterprise Value to Revenue 1.89 | Enterprise Value to EBITDA 8.88 | Shares Outstanding 5963341278 | Shares Floating 5965328831 |
Shares Outstanding 5963341278 | Shares Floating 5965328831 | ||
Percent Insiders 0.03 | Percent Institutions 7.75 |
Upturn AI SWOT
Sony Group Corp
Company Overview
History and Background
Sony Group Corporation, originally Tokyo Tsushin Kogyo (TTK), was founded in 1946 by Masaru Ibuka and Akio Morita. It began as a small electronics repair shop and later developed Japan's first tape recorder. Key milestones include the introduction of the transistor radio (TR-55) in 1955, the revolutionary TR-63 transistor radio in 1957 that popularized personal portable radios, and the iconic Pocketman transistor radio in 1959. In 1960, it became the first Japanese company to list on the New York Stock Exchange (NYSE). The company rebranded as Sony Corporation in 1968. Significant product launches include the Trinitron color television (1968), the Walkman portable cassette player (1979), the CD player (1982), the PlayStation game console (1994), and the Blu-ray Disc (2006). Over time, Sony has diversified its business to include gaming, entertainment, imaging, and financial services.
Core Business Areas
- Game & Network Services (G&NS): This segment is the largest contributor to Sony's revenue and profit. It includes the development, manufacturing, and sale of PlayStation hardware, software, network services (PlayStation Network), and in-game digital content. Key products are PlayStation 5 and PlayStation 4 consoles and associated games. Competitors include Microsoft (Xbox) and Nintendo.
- Entertainment, Technology & Services (ET&S): This segment encompasses a broad range of electronic products and services, including televisions, audio equipment, cameras, mobile communications, and home appliances. It also includes image sensors, which are a critical component in many electronic devices, including smartphones. Major competitors include Samsung, LG, and Apple (for image sensors).
- Pictures: This segment is involved in the production and distribution of motion pictures and television programs. It includes the Columbia Pictures film studio and its associated assets. Competitors include Warner Bros. Discovery, Disney, and Universal Pictures.
- Music: Sony Music Entertainment is one of the world's largest music companies, involved in recorded music, music publishing, and artist management. Competitors include Universal Music Group and Warner Music Group.
- Imaging & Sensing Solutions (I&SS): This segment focuses on the development and sale of image sensors, primarily for use in digital cameras and smartphones, as well as other imaging-related components. Its primary customers are smartphone manufacturers. Competitors include Samsung Electronics and OmniVision Technologies.
- Financial Services: This segment includes various financial businesses, such as life insurance, non-life insurance, and banking services, primarily in Japan. This segment operates largely independently of the technology and entertainment segments.
Leadership and Structure
Sony Group Corporation is led by a Board of Directors and its executive management team. The Chairman and CEO is Kenichiro Yoshida. The company operates through a divisional structure, with each core business area managed as a distinct segment.
Top Products and Market Share
Key Offerings
- PlayStation 5: Sony's latest generation gaming console. As of Q4 2023, over 50 million units have been sold worldwide. Its primary competitors are Microsoft's Xbox Series X/S and Nintendo's Switch. The gaming software market is highly competitive, with major publishers like Activision Blizzard (now Microsoft), Electronic Arts, and Take-Two Interactive.
- Bravia Televisions: Sony's line of high-definition televisions, known for their picture quality and advanced features. Sony is a significant player in the premium TV segment. Competitors include Samsung, LG, and TCL. Market share in the global TV market is around 5-8% in terms of unit shipments, but higher in value share for premium segments.
- Alpha Mirrorless Cameras: Sony's digital interchangeable-lens cameras have gained significant traction, particularly in the professional and enthusiast markets. Competitors include Canon, Nikon, and Fujifilm. Sony is a leader in the mirrorless camera market.
- Image Sensors: Sony is the world's leading supplier of image sensors for smartphones and other electronic devices, holding a dominant market share of over 50%. Key customers include Apple and Samsung. Competitors include Samsung Electronics and OmniVision Technologies.
- PlayStation Network (PSN): A digital media entertainment service offering online multiplayer gaming, digital media delivery, and access to the PlayStation Store. It boasts hundreds of millions of registered users globally.
Market Dynamics
Industry Overview
Sony operates in highly dynamic and competitive industries, including consumer electronics, gaming, digital entertainment (music and film), and imaging technology. The consumer electronics market is characterized by rapid technological advancements, intense price competition, and evolving consumer preferences. The gaming industry continues to grow, driven by new console releases, digital distribution, and the rise of cloud gaming. The entertainment sector is undergoing a transformation with the growth of streaming services and diverse content consumption models.
Positioning
Sony is positioned as a premium technology and entertainment company with a strong brand reputation built on innovation and quality. Its key competitive advantages include its integrated business model (synergies between hardware, software, and content), strong intellectual property portfolio (especially in gaming and imaging), and established global distribution networks. Its dominance in image sensors and its leading position in the gaming console market are significant strengths.
Total Addressable Market (TAM)
The TAM for Sony's various business segments is enormous and continuously expanding. For example, the global gaming market is projected to reach hundreds of billions of dollars annually. The consumer electronics market and the digital content (music, film) markets are also vast. Sony is well-positioned across multiple segments of these TAMs, particularly in high-value areas like premium electronics, gaming hardware and software, and image sensors, where it holds significant market share and competitive advantages.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and reputation for innovation.
- Dominant market position in image sensors.
- Leading player in the video game console market (PlayStation).
- Integrated ecosystem of hardware, software, and content.
- Diverse revenue streams across electronics, gaming, and entertainment.
- Strong intellectual property portfolio.
Weaknesses
- Dependence on the cyclical nature of the consumer electronics market.
- Intense competition in various segments, leading to pricing pressures.
- Past challenges in mobile phone market.
- Execution risks associated with large-scale content production and distribution.
Opportunities
- Growth in cloud gaming and subscription-based services.
- Expansion of AI and IoT applications in consumer electronics.
- Leveraging its content library for new streaming and interactive experiences.
- Continued demand for high-performance image sensors in mobile and automotive sectors.
- Growth in emerging markets.
Threats
- Increasing competition from technology giants (e.g., Apple, Google, Microsoft).
- Global economic slowdown impacting consumer spending on discretionary items.
- Supply chain disruptions and component shortages.
- Rapid technological obsolescence.
- Cybersecurity threats to its online services.
Competitors and Market Share
Key Competitors
- Microsoft Corporation (MSFT)
- Nintendo Co., Ltd. (NTDOY)
- Samsung Electronics Co., Ltd. (005930.KS)
- LG Electronics Inc. (066570.KS)
- Apple Inc. (AAPL)
- Warner Bros. Discovery, Inc. (WBD)
- The Walt Disney Company (DIS)
- Universal Music Group N.V. (UMG)
Competitive Landscape
Sony faces intense competition across all its major business segments. Its advantages lie in its deeply integrated ecosystem, particularly in gaming, and its technological leadership in image sensors. However, competitors like Microsoft have significant financial resources and cloud computing expertise, while Nintendo holds a unique position with its innovative hardware and family-friendly game offerings. In electronics, Samsung and LG are formidable rivals. The company must continuously innovate to maintain its competitive edge.
Major Acquisitions
Bungie Inc.
- Year: 2022
- Acquisition Price (USD millions): 3600
- Strategic Rationale: To expand PlayStation Studios' first-party game development capabilities and secure major franchises for the PlayStation ecosystem, enhancing its content offering and player engagement.
Sega Networks
- Year: 2015
- Acquisition Price (USD millions): 267
- Strategic Rationale: To strengthen its mobile gaming business and expand its intellectual property portfolio in the mobile gaming space.
Growth Trajectory and Initiatives
Historical Growth: Sony has demonstrated a consistent historical growth trajectory, evolving from a small electronics company into a global technology and entertainment conglomerate. Its diversification into gaming and digital content has been a key driver of its long-term growth.
Future Projections: Analysts project continued growth for Sony, particularly driven by the sustained demand for PlayStation consoles and services, ongoing strength in its image sensor business, and potential expansion in its entertainment divisions. Projections often anticipate revenue and profit increases, though the pace can vary based on market conditions and specific product cycles. Consensus estimates for future EPS typically show positive year-over-year growth.
Recent Initiatives: Recent strategic initiatives include continued investment in the PlayStation ecosystem, development of next-generation gaming technologies, expansion of its content production capabilities, and strategic acquisitions to bolster its gaming and entertainment offerings. Sony is also focusing on leveraging its imaging technology for new applications, including automotive and industrial use.
Summary
Sony Group Corp is a diversified technology and entertainment giant with a strong market position in gaming, image sensors, and premium electronics. Its integrated business model and robust brand are significant strengths. While facing intense competition and the cyclical nature of some markets, Sony is well-positioned to capitalize on growth opportunities in cloud gaming, digital content, and advanced imaging technologies. Continued innovation and strategic investments are key to navigating its competitive landscape and maintaining its growth trajectory.
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Sources and Disclaimers
Data Sources:
- Sony Group Corporation Investor Relations
- Financial News Outlets (e.g., Bloomberg, Reuters, Wall Street Journal)
- Market Research Reports (e.g., IDC, Statista)
- Company Filings (e.g., SEC filings)
Disclaimers:
This JSON output is generated based on publicly available information and market analysis. It is intended for informational purposes only and does not constitute financial advice or a recommendation to buy or sell any securities. Market share data and financial figures are estimates and can vary based on reporting methodology and time period. Users should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sony Group Corp
Exchange NYSE | Headquaters - | ||
IPO Launch date 1958-12-01 | President, CEO, Director & Representative Corporate Executive Officer Mr. Hiroki Totoki | ||
Sector Technology | Industry Consumer Electronics | Full time employees 112300 | Website https://www.sony.com |
Full time employees 112300 | Website https://www.sony.com | ||
Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; hardware and home gaming consoles, packaged and game software, and peripheral devices. It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications, and various services for music and visual products. In addition, the company produces, acquires, and distributes live-action and animated motion pictures for theatrical release, as well as scripted and animated series, unscripted reality or light entertainment, daytime serials, game shows, television movies, and miniseries and other television programs; operation of television networks and direct-to-consumer streaming services; operates a visual effects and animation unit; and manages a studio facility. Further, the company researches, develops, designs, produces, markets, distributes, sells, and services televisions, and video and sound products; interchangeable lens, as well as compact digital, and consumer and professional video cameras; projectors and medical equipment; mobile phones, accessories, and applications; and metal oxide semiconductor image sensors, integration systems, and other semiconductors. Additionally, it offers internet broadband network services; recording media, and storage media products; and life and non-life insurance, banking, and other services, as well as creates and distributes content for PCs and mobile phones. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.
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