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Upturn AI Summary - About
Sony Group Corp(SONY)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SONY
09/24/2026: SONY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Sony Group Corp is a diversified global leader in entertainment, electronics, and imaging technology. Its core strengths include a popular gaming ecosystem, a massive intellectual property catalog in music and film, and a technological lead in image sensors. The primary growth story revolves around transitioning to high-margin digital services and expanding sensors into industrial applications. Key risks include intense competition in the gaming and streaming sectors, along with exposure to cyclical consumer hardware demand. The stock may suit investors seeking growth-oriented media and tech exposure, provided they can monitor the success of new content and hardware cycles.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | Sony offers exposure to high-growth areas like digital gaming services and advanced sensors. |
| Momentum investor | Strong fit while signal remains positive | Momentum investors may favor the stock during strong hardware upgrade cycles or hits in entertainment. |
| Value investor | Mixed fit | Valuation is often moderate, but complexity makes pure value analysis challenging. |
| Dividend investor | Mixed fit | Sony pays a dividend, but it is not primarily a yield-focused income stock. |
| Low-risk investor | Medium fit | The company's diversification helps manage risk, but its electronics business remains exposed to consumer cycles. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock reflects consumer cycle trends and shifts in global tech sentiment. |
| Valuation risk | Medium | Market pricing is often sensitive to the success of individual large-scale product releases. |
| Competition risk (Gaming & Streaming) | High | Constant pressure from platforms like Xbox and streaming services impacts margins. |
| Business quality | Strong | Sony possesses a deep moat through its unique combination of hardware and exclusive IP. |
| Dividend income | Low | Income is not the primary investment thesis for this equity. |
| Execution risk | Medium | Successfully managing large-scale global media and hardware operations is complex. |
Price Behavior
Flat / Range-Bound
The stock price has been trading within a narrow range with minimal directional movement.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit -14.52% | Avg. Invested days 41 | Today’s Advisory WEAK BUY |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/24/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 135.61B USD | Price to earnings Ratio 19.66 | 1Y Target Price 30 |
Price to earnings Ratio 19.66 | 1Y Target Price 30 | ||
Volume (30-day avg) 3.8M shares | Beta 0.76 | 52 Weeks Range 19.32 - 30.26 | Updated Date 09/24/2026 |
52 Weeks Range 19.32 - 30.26 | Updated Date 09/24/2026 | ||
Dividends yield (FY) 0.68% | Basic EPS (TTM) 1.18 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Game & Network Services | PlayStation hardware, game software, and PlayStation Plus subscriptions. | This is a primary revenue driver that relies on a cycle of hardware sales and recurring digital subscription revenue. |
| Music & Pictures | Recorded music, music publishing, and film production. | These high-margin segments monetize intellectual property across global markets. |
| Imaging & Sensing Solutions | CMOS image sensors for mobile and industrial applications. | This is a specialized, technology-heavy business that benefits from the ubiquity of smartphone cameras. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 19.66 | Forward PE 15.97 | Enterprise Value 135.20B | Price to Sales(TTM) 0.01 |
Enterprise Value 135.20B | Price to Sales(TTM) 0.01 | ||
Enterprise Value to Revenue 1.68 | Enterprise Value to EBITDA 7.81 | Shares Outstanding 5.85B | Shares Floating 5.87B |
Shares Outstanding 5.85B | Shares Floating 5.87B | ||
Percent Insiders - | Percent Institutions 8.82 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Sony Group Corp
Exchange NYSE | Headquarters - | ||
IPO Launch date 1958-12-01 | President, CEO, Director & Representative Corporate Executive Officer Mr. Hiroki Totoki | ||
Sector Technology | Industry Consumer Electronics | Full time employees 94900 | Website https://www.sony.com |
Full time employees 94900 | Website https://www.sony.com | ||
Sony Group Corporation develops, designs, produces, manufactures, supplies, and sells electronic equipment, instruments, and devices for consumer, professional, and industrial use in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company operates through Game & Network Services, Music, Pictures, Entertainment Technology & Services, and Imaging & Sensing Solutions. It develops, designs, produces, manufactures, provides, and sells smartphones and image sensors; plans, produces, manufactures, and sells music software, performances and merchandise, song lyrics and music management, licensing, animation works, and game applications. The company is also involved in the production, acquisition, sale, and distribution of motion pictures and television programs; operates television networks and direct-to-consumer distribution services; insurance business, including life insurance and non-life insurance; internet banking; production and sale of digital software add-on content; manufacturing and sales of home video game consoles; and interchangeable lens, projectors, and medical equipment. It has a strategic partnership with TCL Electronics Holdings Limited in the home entertainment sector; and a non-binding memorandum of understanding with Taiwan Semiconductor Manufacturing Company Limited for a strategic partnership regarding the development and manufacturing of image sensors. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.
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