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Upturn AI SWOT - About
SONY 
Sony Group Corp (SONY)
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Upturn Advisory Summary
06/27/2025: SONY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $28.38
1 Year Target Price $28.38
| 4 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -5.81% | Avg. Invested days 40 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 158.15B USD | Price to earnings Ratio 20.23 | 1Y Target Price 28.38 |
Price to earnings Ratio 20.23 | 1Y Target Price 28.38 | ||
Volume (30-day avg) 6 | Beta 0.77 | 52 Weeks Range 15.86 - 26.95 | Updated Date 06/30/2025 |
52 Weeks Range 15.86 - 26.95 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 0.52% | Basic EPS (TTM) 1.3 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.81% | Operating Margin (TTM) 8.34% |
Management Effectiveness
Return on Assets (TTM) 2.57% | Return on Equity (TTM) 14.18% |
Valuation
Trailing PE 20.23 | Forward PE 21.64 | Enterprise Value 162654553027 | Price to Sales(TTM) 0.01 |
Enterprise Value 162654553027 | Price to Sales(TTM) 0.01 | ||
Enterprise Value to Revenue 1.82 | Enterprise Value to EBITDA 8.82 | Shares Outstanding 6013380096 | Shares Floating 6021750293 |
Shares Outstanding 6013380096 | Shares Floating 6021750293 | ||
Percent Insiders - | Percent Institutions 7.97 |
Analyst Ratings
Rating 3 | Target Price 28.38 | Buy 1 | Strong Buy 4 |
Buy 1 | Strong Buy 4 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Sony Group Corp
Company Overview
History and Background
Sony Group Corporation, founded in 1946 as Tokyo Telecommunications Engineering Corporation, initially focused on electronics. Significant milestones include the development of the transistor radio in the 1950s, the Walkman in the 1970s, and the PlayStation in the 1990s. Sony has evolved into a diversified conglomerate spanning electronics, entertainment, and financial services.
Core Business Areas
- Game & Network Services (G&NS): Includes PlayStation hardware, software, network services (PlayStation Network), and game development studios.
- Music: Encompasses recorded music, music publishing, and visual media platforms, including Sony Music Entertainment.
- Pictures: Involves motion picture production, distribution, and television programming, including Sony Pictures Entertainment.
- Entertainment, Technology & Services (ET&S): Includes televisions, audio equipment, cameras, and mobile devices.
- Imaging & Sensing Solutions (I&SS): Develops and manufactures image sensors and camera modules.
- Financial Services: Operates through Sony Financial Group, providing life insurance, banking, and other financial products and services.
Leadership and Structure
Kenichiro Yoshida is the Chairman, President, and CEO. Sony operates with a decentralized structure, with each business segment having significant autonomy. Corporate functions provide strategic oversight and support.
Top Products and Market Share
Key Offerings
- PlayStation: A leading gaming console with strong market share. Competitors include Microsoft's Xbox and Nintendo. PlayStation's market share is significant; while fluctuating, it generally leads the console market. Strong revenue contributor to G&NS segment. Competitors: Microsoft (MSFT), Nintendo (NTDOY).
- Image Sensors: Sony is the world's largest supplier of image sensors, used in smartphones, digital cameras, and automotive applications. It holds a dominant market share. Competitors include Samsung and OmniVision. Competitors: Samsung (005930.KS), OmniVision (privately held).
- Music Publishing: Sony Music Publishing is one of the largest music publishers globally, controlling a vast catalog of copyrights. It competes with Universal Music Publishing Group and Warner Chappell Music. Competitors: Universal Music Group (UMG.AS), Warner Music Group (WMG).
- Motion Pictures: Sony Pictures Entertainment produces and distributes motion pictures and television programs. It competes with major studios like Disney, Universal, and Warner Bros. Competitors: Disney (DIS), Universal (CMCSA), Warner Bros. Discovery (WBD).
Market Dynamics
Industry Overview
The entertainment and technology industries are characterized by rapid innovation, intense competition, and evolving consumer preferences. Demand for gaming, streaming services, and advanced imaging technologies continues to grow.
Positioning
Sony is a well-established brand with a strong reputation for innovation and quality. Its diverse portfolio provides resilience and opportunities for synergy. Sony benefits from brand loyalty and technological leadership in key areas.
Total Addressable Market (TAM)
The combined TAM for Sony's core segments (gaming, music, film, image sensors, electronics) is estimated to be hundreds of billions of dollars. Sony is well-positioned to capture a significant share of this TAM through its diverse product offerings and global reach.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Diversified Business Portfolio
- Technological Innovation
- Global Reach
- Strong positions in Key Markets
- Established Ecosystems (e.g., PlayStation Network)
Weaknesses
- Bureaucratic Structure
- Slower Adoption of Cloud Gaming
- Reliance on Third-Party Content in Some Areas
- Inconsistent Profitability Across Segments
- Supply Chain Vulnerabilities
Opportunities
- Growth in Cloud Gaming
- Expansion in Emerging Markets
- Development of New Entertainment Technologies (VR/AR)
- Synergies Between Business Segments
- Increased Demand for Image Sensors
Threats
- Intense Competition
- Rapid Technological Change
- Economic Downturns
- Changing Consumer Preferences
- Geopolitical Risks
Competitors and Market Share
Key Competitors
- MSFT
- NTDOY
- CMCSA
- DIS
- WBD
Competitive Landscape
Sony's advantages include its strong brand, diverse portfolio, and technological expertise. Disadvantages include its bureaucratic structure and reliance on certain third-party content.
Major Acquisitions
Bungie
- Year: 2022
- Acquisition Price (USD millions): 3600
- Strategic Rationale: Strengthens Sony's gaming content and expands its reach into live service games.
Growth Trajectory and Initiatives
Historical Growth: Sony's historical growth has been driven by successful product launches, acquisitions, and expansion into new markets.
Future Projections: Analysts project continued growth for Sony, particularly in gaming, image sensors, and music. However, projections are subject to market conditions and competitive pressures.
Recent Initiatives: Recent initiatives include investments in cloud gaming, artificial intelligence, and strategic acquisitions to strengthen its portfolio.
Summary
Sony is a strong, diversified company with leadership positions in gaming, image sensors, and music. Its strategic acquisitions and continued investments in innovation position it well for future growth. However, Sony faces intense competition, rapid technological change, and economic uncertainty, which it must address to sustain its success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Sony Group Corp. Investor Relations
- Industry Analyst Reports
- Market Research Reports
- Company Filings
- News Articles
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market conditions and company performance are subject to change. Market share percentages are estimated and can vary based on source and methodology.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sony Group Corp
Exchange NYSE | Headquaters - | ||
IPO Launch date 1958-12-01 | President, CEO, Director & Representative Corporate Executive Officer Mr. Hiroki Totoki | ||
Sector Technology | Industry Consumer Electronics | Full time employees 112300 | Website https://www.sony.com |
Full time employees 112300 | Website https://www.sony.com | ||
Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; and home gaming consoles, packaged and game software, and peripheral devices. It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications, and various services for music and visual products. In addition, the company produces, acquires, and distributes live-action and animated motion pictures for theatrical release, as well as scripted and animated series, unscripted reality or light entertainment, daytime serials, game shows, television movies, and miniseries and other television programs; operation of television networks and direct-to-consumer streaming services; operates a visual effects and animation unit; and manages a studio facility. Further, it researches, develops, designs, produces, markets, distributes, sells, and services televisions, and video and sound products; interchangeable lens, as well as compact digital, and consumer and professional video cameras; projectors and medical equipment; mobile phones, accessories, and applications; and metal oxide semiconductor image sensors, charge-coupled devices, integration systems, and other semiconductors. Additionally, it offers Internet broadband network services; recording media, and storage media products; and life and non-life insurance, banking, and other services, as well as creates and distributes content for PCs and mobile phones. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.
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