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Upturn AI SWOT - About
SONY 
Sony Group Corp (SONY)
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Upturn Advisory Summary
08/14/2025: SONY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $32
1 Year Target Price $32
| 4 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -10.23% | Avg. Invested days 36 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 166.24B USD | Price to earnings Ratio 20.86 | 1Y Target Price 32 |
Price to earnings Ratio 20.86 | 1Y Target Price 32 | ||
Volume (30-day avg) 6 | Beta 0.76 | 52 Weeks Range 17.37 - 29.16 | Updated Date 08/15/2025 |
52 Weeks Range 17.37 - 29.16 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 0.49% | Basic EPS (TTM) 1.33 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate 0.2467 | Actual 0.2904 |
Profitability
Profit Margin 8.81% | Operating Margin (TTM) 13.03% |
Management Effectiveness
Return on Assets (TTM) 2.73% | Return on Equity (TTM) 14.44% |
Valuation
Trailing PE 20.86 | Forward PE 22.47 | Enterprise Value 165650621763 | Price to Sales(TTM) 0.01 |
Enterprise Value 165650621763 | Price to Sales(TTM) 0.01 | ||
Enterprise Value to Revenue 1.87 | Enterprise Value to EBITDA 8.8 | Shares Outstanding 5992970240 | Shares Floating 5952180758 |
Shares Outstanding 5992970240 | Shares Floating 5952180758 | ||
Percent Insiders - | Percent Institutions 7.86 |
Upturn AI SWOT
Sony Group Corp
Company Overview
History and Background
Sony Group Corporation, founded in 1946 as Tokyo Telecommunications Engineering Corporation, initially focused on repairing radios. It evolved into a global conglomerate through innovation in consumer electronics, entertainment, and gaming.
Core Business Areas
- Game & Network Services (G&NS): Develops, produces, and distributes PlayStation hardware, software, and network services. Key brands include PlayStation.
- Music: Engages in music production, distribution, and licensing through Sony Music Entertainment. Artists and record labels are core assets.
- Pictures: Produces and distributes motion pictures and television content through Sony Pictures Entertainment, including Columbia Pictures and Sony Pictures Television.
- Entertainment, Technology & Services (ET&S): Manufacturing and sales of televisions, audio and video equipment, digital cameras, and mobile phones.
- Imaging & Sensing Solutions (I&SS): Develops and manufactures image sensors for smartphones, digital cameras, and automotive applications.
- Financial Services: Provides insurance and banking services in Japan through Sony Financial Group.
Leadership and Structure
Kenichiro Yoshida is the Chairman, President, and CEO. The company operates with a decentralized structure, with each business segment having significant autonomy.
Top Products and Market Share
Key Offerings
- PlayStation: A leading gaming console and ecosystem. Market share in console sales fluctuates, but consistently holds a large percentage. Main competitors: Microsoft (Xbox), Nintendo.
- Image Sensors: Sony is the leading manufacturer of image sensors, capturing a significant market share in the smartphone and camera markets. Competitors include Samsung and OmniVision.
- Music Entertainment: Sony Music Entertainment houses a vast catalog of artists and music copyrights, contributing significantly to the company's revenue. Competitors include Universal Music Group and Warner Music Group.
- Motion Pictures and TV Production: Sony Pictures Entertainment produced several blockbuster movies and TV shows contributing significantly to the company's revenue. Competitors include Disney, Warner Bros. Discovery and Netflix.
Market Dynamics
Industry Overview
The entertainment and technology industries are dynamic and competitive, driven by technological advancements, shifting consumer preferences, and global economic conditions.
Positioning
Sony is a global leader in electronics, gaming, entertainment, and imaging. Its competitive advantages include strong brand recognition, technological expertise, and a diverse portfolio.
Total Addressable Market (TAM)
The TAM across Sony's diverse segments is estimated to be in the trillions of USD. Sony is well-positioned within the gaming, entertainment, and imaging sectors to capitalize on this TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Diverse product portfolio
- Technological innovation
- Leading market share in key segments
- Established distribution channels
Weaknesses
- Exposure to cyclical industries
- High R&D costs
- Competition in fragmented markets
- Complex organizational structure
- Inconsistent profitability across segments
Opportunities
- Growth in emerging markets
- Expansion of digital services
- Development of new technologies (e.g., AI, VR)
- Strategic acquisitions and partnerships
- Increasing demand for entertainment content
Threats
- Intense competition
- Rapid technological change
- Economic downturns
- Changing consumer preferences
- Geopolitical risks
Competitors and Market Share
Key Competitors
- MSFT
- AAPL
- DIS
- NFLX
- GOOG
Competitive Landscape
Sony benefits from its diverse portfolio and strong brand recognition, but faces intense competition from other tech giants. Sony's advantage lies in its vertical integration and access to unique content.
Major Acquisitions
Bungie
- Year: 2022
- Acquisition Price (USD millions): 3600
- Strategic Rationale: To enhance PlayStation's gaming content and expand its reach in the live service games market.
Growth Trajectory and Initiatives
Historical Growth: Sony has experienced consistent growth over the past few years, driven by its diverse portfolio and strategic initiatives.
Future Projections: Analyst estimates suggest continued growth for Sony, driven by the expansion of digital services, increased demand for entertainment content, and technological innovation.
Recent Initiatives: Recent initiatives include investments in AI, VR, and cloud gaming, as well as strategic acquisitions to expand its content library and technological capabilities.
Summary
Sony is a strong and diversified company, benefiting from its leading position in gaming, imaging sensors, and entertainment. Its diverse revenue streams mitigate risk. Ongoing strategic initiatives, particularly in digital services, will be crucial for sustained growth, however it needs to watch out for rapid technological changes and increasing competition. Investment into R&D is essential for Sony's future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Sony Group Corp Annual Reports
- Market Research Reports (e.g., Gartner, IDC)
- Financial News Outlets (e.g., Reuters, Bloomberg)
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change. Consult with a financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sony Group Corp
Exchange NYSE | Headquaters - | ||
IPO Launch date 1958-12-01 | President, CEO, Director & Representative Corporate Executive Officer Mr. Hiroki Totoki | ||
Sector Technology | Industry Consumer Electronics | Full time employees 112300 | Website https://www.sony.com |
Full time employees 112300 | Website https://www.sony.com | ||
Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; and home gaming consoles, packaged and game software, and peripheral devices. It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications, and various services for music and visual products. In addition, the company produces, acquires, and distributes live-action and animated motion pictures for theatrical release, as well as scripted and animated series, unscripted reality or light entertainment, daytime serials, game shows, television movies, and miniseries and other television programs; operation of television networks and direct-to-consumer streaming services; operates a visual effects and animation unit; and manages a studio facility. Further, it researches, develops, designs, produces, markets, distributes, sells, and services televisions, and video and sound products; interchangeable lens, as well as compact digital, and consumer and professional video cameras; projectors and medical equipment; mobile phones, accessories, and applications; and metal oxide semiconductor image sensors, charge-coupled devices, integration systems, and other semiconductors. Additionally, it offers Internet broadband network services; recording media, and storage media products; and life and non-life insurance, banking, and other services, as well as creates and distributes content for PCs and mobile phones. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.
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