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Upturn AI SWOT - About
SONY 
Sony Group Corp (SONY)
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Upturn Advisory Summary
10/24/2025: SONY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $32
1 Year Target Price $32
| 4 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -7.29% | Avg. Invested days 43 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/24/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 171.41B USD | Price to earnings Ratio 22.21 | 1Y Target Price 32 |
Price to earnings Ratio 22.21 | 1Y Target Price 32 | ||
Volume (30-day avg) 6 | Beta 0.78 | 52 Weeks Range 17.51 - 30.29 | Updated Date 10/25/2025 |
52 Weeks Range 17.51 - 30.29 | Updated Date 10/25/2025 | ||
Dividends yield (FY) 0.48% | Basic EPS (TTM) 1.29 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.81% | Operating Margin (TTM) 13.03% |
Management Effectiveness
Return on Assets (TTM) 2.73% | Return on Equity (TTM) 14.44% |
Valuation
Trailing PE 22.21 | Forward PE 22.78 | Enterprise Value 170800434986 | Price to Sales(TTM) 0.01 |
Enterprise Value 170800434986 | Price to Sales(TTM) 0.01 | ||
Enterprise Value to Revenue 1.89 | Enterprise Value to EBITDA 8.88 | Shares Outstanding 5977139930 | Shares Floating 5952060676 |
Shares Outstanding 5977139930 | Shares Floating 5952060676 | ||
Percent Insiders - | Percent Institutions 7.83 |
Upturn AI SWOT
Sony Group Corp
Company Overview
History and Background
Sony Group Corporation, founded in 1946 as Tokyo Tsushin Kogyo, initially focused on repairing radios. It rebranded as Sony in 1958 and expanded into transistor radios, televisions, and audio equipment. Key milestones include the Walkman, PlayStation, and advancements in image sensors.
Core Business Areas
- Game & Network Services (G&NS): Includes PlayStation hardware, software, network services (PlayStation Network), and related products.
- Music: Involves music production, publishing, and licensing, including Sony Music Entertainment and Sony Music Publishing.
- Pictures: Encompasses motion picture production and distribution, television production, and streaming services such as Crunchyroll.
- Entertainment, Technology & Services (ET&S): Covers consumer electronics, professional solutions, and imaging products.
- Imaging & Sensing Solutions (I&SS): Focuses on image sensors and related technology.
- Financial Services: Includes insurance and banking services in Japan through Sony Financial Holdings.
Leadership and Structure
Kenichiro Yoshida is the Chairman, President, and CEO. The company operates through various segments, each headed by senior executives reporting to the CEO.
Top Products and Market Share
Key Offerings
- PlayStation: Gaming console platform, including hardware sales, software sales (digital and physical), and PlayStation Network subscriptions. Market share in console gaming fluctuates but generally holds a leading position. Competitors include Microsoft (Xbox) and Nintendo (Switch). Revenue stream is dependent upon exclusive software and console sales.
- Image Sensors: CMOS image sensors used in smartphones, digital cameras, and automotive applications. Holds a significant market share in the image sensor market. Competitors include Samsung and OmniVision. Growing revenue with expansion of mobile devices and autonomous vehicles.
- Music Entertainment: Home to some of the world's largest music groups. Market share is competitive in the music entertainment space. Competitors are Universal Music Group and Warner Music Group.
- Pictures/Motion Picture and Television Production: Develops, produces and markets films and television shows. Competitors include Paramount Pictures, Universal Pictures and Netflix
Market Dynamics
Industry Overview
The entertainment and technology industry is characterized by rapid innovation, intense competition, and evolving consumer preferences. Digital transformation, streaming services, and advancements in AI are key trends.
Positioning
Sony is a global conglomerate with a strong brand reputation, diversified business segments, and technological expertise. Its competitive advantages include its strong brand name, large patent portfolio, and integrated ecosystem across entertainment and technology.
Total Addressable Market (TAM)
The total addressable market across Sony's business segments (gaming, music, pictures, electronics, sensors, financial services) is estimated in the trillions of dollars. Sony is positioned to capture significant portions of this TAM through its diverse offerings and global presence.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Diversified Business Segments
- Technological Innovation
- Large Patent Portfolio
- Global Presence
Weaknesses
- Inconsistent Financial Performance Across Segments
- Bureaucratic Organizational Structure
- Slow Adaptation to Changing Market Trends in Some Areas
- High R&D Costs
Opportunities
- Growth in Streaming Services
- Expansion in Emerging Markets
- Advancements in AI and VR
- Increased Demand for Image Sensors
- Growth in Electric Vehicle adoption
Threats
- Intense Competition
- Economic Downturns
- Rapid Technological Changes
- Fluctuations in Currency Exchange Rates
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- MSFT
- AAPL
- GOOG
Competitive Landscape
Sony's advantages include its diversified portfolio and strong brand. Disadvantages include potential inefficiencies in its large organization and the need to constantly innovate to stay ahead of competitors. Competitors include Microsoft, Apple and Google
Major Acquisitions
Crunchyroll
- Year: 2021
- Acquisition Price (USD millions): 1175
- Strategic Rationale: To strengthen its animation and streaming offerings within its Pictures segment.
Growth Trajectory and Initiatives
Historical Growth: Sony's historical growth has been driven by its successful products and expansion into new markets. However, growth has been uneven across segments.
Future Projections: Future growth is expected to be driven by the growth of the Game and Network Services segments. As well as new revenue opportunities in the electric vehicle space.
Recent Initiatives: Recent initiatives include investments in AI, expansion of its streaming services (Crunchyroll), and development of new image sensor technologies and entering into the EV space.
Summary
Sony is a large, diversified conglomerate with strengths in gaming, image sensors, and entertainment. While its diversified structure offers stability, it also presents management challenges. The company's future hinges on continued innovation and successful adaptation to changing market dynamics, particularly in digital entertainment and technology. It is facing stiff competition in all segments, and future performance will depend on how they navigate that.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Reports
- Analyst Reports
- Industry News
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly. Always conduct thorough research and consult with a financial professional before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sony Group Corp
Exchange NYSE | Headquaters - | ||
IPO Launch date 1958-12-01 | President, CEO, Director & Representative Corporate Executive Officer Mr. Hiroki Totoki | ||
Sector Technology | Industry Consumer Electronics | Full time employees 112300 | Website https://www.sony.com |
Full time employees 112300 | Website https://www.sony.com | ||
Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets in Japan, the United States, Europe, China, the Asia-Pacific, and internationally. The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; hardware and home gaming consoles, packaged and game software, and peripheral devices. It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications, and various services for music and visual products. In addition, the company produces, acquires, and distributes live-action and animated motion pictures for theatrical release, as well as scripted and animated series, unscripted reality or light entertainment, daytime serials, game shows, television movies, and miniseries and other television programs; operation of television networks and direct-to-consumer streaming services; operates a visual effects and animation unit; and manages a studio facility. Further, the company researches, develops, designs, produces, markets, distributes, sells, and services televisions, and video and sound products; interchangeable lens, as well as compact digital, and consumer and professional video cameras; projectors and medical equipment; mobile phones, accessories, and applications; and metal oxide semiconductor image sensors, integration systems, and other semiconductors. Additionally, it offers internet broadband network services; recording media, and storage media products; and life and non-life insurance, banking, and other services, as well as creates and distributes content for PCs and mobile phones. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.
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