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Upturn AI SWOT - About
8x8 Inc Common Stock (EGHT)

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Upturn Advisory Summary
10/31/2025: EGHT (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $2.5
1 Year Target Price $2.5
| 3 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 3 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -67.04% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 250.92M USD | Price to earnings Ratio - | 1Y Target Price 2.5 |
Price to earnings Ratio - | 1Y Target Price 2.5 | ||
Volume (30-day avg) 8 | Beta 1.89 | 52 Weeks Range 1.52 - 3.52 | Updated Date 11/2/2025 |
52 Weeks Range 1.52 - 3.52 | Updated Date 11/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.16 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-03 | When After Market | Estimate 0.07 | Actual - |
Profitability
Profit Margin -2.96% | Operating Margin (TTM) -24.52% |
Management Effectiveness
Return on Assets (TTM) 1.49% | Return on Equity (TTM) -18.25% |
Valuation
Trailing PE - | Forward PE 14.24 | Enterprise Value 598454570 | Price to Sales(TTM) 0.35 |
Enterprise Value 598454570 | Price to Sales(TTM) 0.35 | ||
Enterprise Value to Revenue 0.83 | Enterprise Value to EBITDA 14.35 | Shares Outstanding 136368843 | Shares Floating 97255148 |
Shares Outstanding 136368843 | Shares Floating 97255148 | ||
Percent Insiders 2.56 | Percent Institutions 79.54 |
Upturn AI SWOT
8x8 Inc Common Stock

Company Overview
History and Background
8x8, Inc. was founded in 1987. Originally known for chip design, it transitioned to VoIP solutions in the late 1990s. It has grown through organic development and acquisitions to become a leading provider of integrated cloud communications.
Core Business Areas
- Unified Communications as a Service (UCaaS): 8x8 provides a suite of cloud-based communication tools, including voice, video conferencing, chat, and contact center solutions, all integrated into a single platform. These services enable businesses to communicate and collaborate effectively internally and with their customers.
- Contact Center as a Service (CCaaS): 8x8 offers cloud-based contact center solutions that help businesses manage customer interactions across various channels, including phone, email, chat, and social media. These solutions provide features like intelligent routing, workforce management, and analytics to improve customer service and agent productivity.
Leadership and Structure
The leadership team includes Samuel Wilson as CEO. 8x8 operates with a functional organizational structure, with departments for engineering, sales, marketing, finance, and customer support. The company's board of directors oversees the strategic direction and performance.
Top Products and Market Share
Key Offerings
- 8x8 Work: 8x8 Work is a unified communications platform that combines voice, video, messaging, and meetings in one application. It simplifies communication and collaboration for employees. Competitors include RingCentral, Zoom, and Microsoft Teams. Market share data specific to 8x8 Work is not publicly broken out, but 8x8 has single digit market share in UCaaS overall.
- 8x8 Contact Center: 8x8 Contact Center is a cloud-based solution that helps businesses manage customer interactions across multiple channels. It includes features like intelligent routing, workforce management, and analytics. Competitors include Genesys, NICE, and Five9. 8x8 holds a small but significant share of the CCaaS market.
Market Dynamics
Industry Overview
The cloud communications industry is experiencing rapid growth, driven by the increasing demand for flexible, scalable, and cost-effective communication solutions. Key trends include the adoption of UCaaS and CCaaS, the integration of AI and automation, and the shift towards remote and hybrid work models.
Positioning
8x8 positions itself as a provider of integrated cloud communications solutions, offering a comprehensive suite of UCaaS and CCaaS services. Its competitive advantages include its single-platform approach, its focus on innovation, and its commitment to customer satisfaction.
Total Addressable Market (TAM)
The combined UCaaS and CCaaS market is estimated to be worth tens of billions of dollars and is expected to grow in the coming years. 8x8 is well-positioned to capture a larger share of this market, thanks to its product portfolio and strategic initiatives.
Upturn SWOT Analysis
Strengths
- Integrated UCaaS and CCaaS platform
- Global reach
- Strong technology platform
- Established brand
Weaknesses
- Smaller market share compared to larger competitors
- Historically inconsistent execution
- High Debt and Liabilities
Opportunities
- Growing demand for cloud communications solutions
- Expansion into new markets and verticals
- Partnerships and integrations with other technology providers
- Adoption of AI within the platform.
Threats
- Intense competition from larger players
- Rapid technological changes
- Economic downturn
- Security threats.
Competitors and Market Share
Key Competitors
- RNG
- ZM
- MSFT
- FVIV
- NICE
Competitive Landscape
8x8 faces intense competition from larger, more established players. Its competitive advantages include its integrated platform and focus on customer satisfaction. Disadvantages include its smaller market share and inconsistent profitability.
Major Acquisitions
Fuze
- Year: 2021
- Acquisition Price (USD millions): 250
- Strategic Rationale: Expanded customer base and strengthened market position in the UCaaS space.
Growth Trajectory and Initiatives
Historical Growth: 8x8 has experienced revenue growth in recent years, driven by the increasing adoption of its cloud communications solutions. However, profitability has been a challenge.
Future Projections: Analyst estimates project continued revenue growth for 8x8, driven by the demand for cloud communications. Profitability is expected to improve as the company scales and achieves greater efficiency.
Recent Initiatives: Recent strategic initiatives include product innovation, expansion into new markets, and partnerships with other technology providers.
Summary
8x8 is a player in the UCaaS and CCaaS market, offering an integrated platform. While it has technological strengths and opportunities in a growing market, it faces strong competition and challenges in achieving consistent profitability. The company's recent initiatives and acquisitions aim to improve its market position and financial performance. 8x8 needs to focus on execution and gaining more market share.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About 8x8 Inc Common Stock
Exchange NASDAQ | Headquaters Campbell, CA, United States | ||
IPO Launch date 1997-07-02 | CEO & Director Mr. Samuel C. Wilson | ||
Sector Technology | Industry Software - Application | Full time employees 1942 | Website https://www.8x8.com |
Full time employees 1942 | Website https://www.8x8.com | ||
8x8, Inc. provides contact center, voice, video, chat, and enterprise-class application programmable interface (API) solutions worldwide. The company offers 8x8 Work, a unified communications-as-a-service solution that enable collaboration and business continuity across voice, video, chat, and messaging; and 8x8 Contact Center is a cloud-based contact center-as-a-service solution that customer engagement across voice, chat, email, and digital channels. It also provides 8x8 Engage, which extends digital engagement tools to non-traditional customer-facing employees"sales, field service, finance"enabling to deliver AI-informed customer experiences at desk, in the field or on the go; 8x8 Communications as a Service, a communications-as-a-service solutions that allow businesses to embed communications directly into digital experiences via communications APIs, including voice, SMS, rich messaging services, and additional digital and social channels; and solutions for Microsoft team users. The company markets its services through digital marketing, in-person and virtual events, peer reference and advocacy programs, localized and regional advertising, and partner and co-marketing initiatives. It serves small business, mid-market, enterprise customers, government agencies, and other organizations. 8x8, Inc. was incorporated in 1987 and is headquartered in Campbell, California.

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