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Upturn AI SWOT - About
8x8 Inc Common Stock (EGHT)

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Upturn Advisory Summary
12/03/2025: EGHT (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $2.5
1 Year Target Price $2.5
| 3 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 3 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -67.04% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 282.83M USD | Price to earnings Ratio - | 1Y Target Price 2.5 |
Price to earnings Ratio - | 1Y Target Price 2.5 | ||
Volume (30-day avg) 8 | Beta 1.97 | 52 Weeks Range 1.52 - 3.52 | Updated Date 12/3/2025 |
52 Weeks Range 1.52 - 3.52 | Updated Date 12/3/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.05 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-03 | When After Market | Estimate 0.07 | Actual 0.09 |
Profitability
Profit Margin -0.82% | Operating Margin (TTM) -24.52% |
Management Effectiveness
Return on Assets (TTM) 1.36% | Return on Equity (TTM) -4.88% |
Valuation
Trailing PE - | Forward PE 14.24 | Enterprise Value 570573295 | Price to Sales(TTM) 0.39 |
Enterprise Value 570573295 | Price to Sales(TTM) 0.39 | ||
Enterprise Value to Revenue 0.79 | Enterprise Value to EBITDA 11.17 | Shares Outstanding 138640363 | Shares Floating 97503601 |
Shares Outstanding 138640363 | Shares Floating 97503601 | ||
Percent Insiders 2.52 | Percent Institutions 78.92 |
Upturn AI SWOT
8x8 Inc Common Stock

Company Overview
History and Background
8x8 Inc. was founded in 1987. Initially focused on microprocessors, it pivoted to VoIP technology in the late 1990s. It has evolved into a cloud communications platform provider for businesses.
Core Business Areas
- Unified Communications as a Service (UCaaS): Provides cloud-based voice, video, chat, and contact center solutions for businesses of all sizes.
- Contact Center as a Service (CCaaS): Offers cloud-based contact center solutions to improve customer experience and agent productivity.
Leadership and Structure
The CEO is Samuel Wilson. The company has a typical corporate structure with departments like Sales, Marketing, Engineering, and Finance.
Top Products and Market Share
Key Offerings
- 8x8 Work: A unified communications platform offering voice, video, chat, and meetings. Market share information is difficult to pinpoint precisely but 8x8 is considered a leader in the smaller end of the market but lags well behind larger players. Competitors include RingCentral, Zoom, Microsoft Teams, and GoTo.
- 8x8 Contact Center: A cloud-based contact center solution for customer engagement. Market share information is difficult to pinpoint precisely but 8x8 is considered a leader in the smaller end of the market but lags well behind larger players. Competitors include NICE, Genesys, Talkdesk and Five9.
Market Dynamics
Industry Overview
The cloud communications market is growing rapidly, driven by the increasing adoption of remote work and the need for flexible and scalable communication solutions.
Positioning
8x8 positions itself as a provider of integrated UCaaS and CCaaS solutions, targeting mid-sized to larger businesses. Its competitive advantage lies in its fully integrated platform.
Total Addressable Market (TAM)
The global UCaaS market is expected to reach hundreds of billions of dollars in coming years. 8x8 is positioned to capture a share of this market with its integrated platform.
Upturn SWOT Analysis
Strengths
- Integrated UCaaS and CCaaS platform
- Established brand
- Strong technology
- Experience in the cloud communications market
Weaknesses
- Smaller market share compared to larger competitors
- Inconsistent profitability
- High sales and marketing expenses
- Customer service gaps
Opportunities
- Growing demand for cloud communications solutions
- Expansion into new markets
- Partnerships with other technology providers
- AI Integration
Threats
- Intense competition
- Price pressure
- Rapid technological changes
- Economic downturn
Competitors and Market Share
Key Competitors
- RNG
- ZM
- MSFT
- FVIV
Competitive Landscape
8x8 faces strong competition from larger, more established players. Its integrated platform is a key differentiator, but it needs to improve its sales execution and profitability.
Major Acquisitions
Fuze
- Year: 2021
- Acquisition Price (USD millions): 250
- Strategic Rationale: Expanded 8x8's UCaaS and CCaaS customer base and technology portfolio.
Growth Trajectory and Initiatives
Historical Growth: Revenue growth has been moderate, but profitability remains inconsistent. Growth has been impacted by challenges with customer acquisition and churn.
Future Projections: Analyst estimates suggest continued revenue growth but achieving profitability remains a key challenge.
Recent Initiatives: Recent initiatives include focusing on AI and ML to help reduce customer turnover and improve efficiencies.
Summary
8x8 operates in a competitive and growing market, with a core offering in its integrated UCaaS and CCaaS solutions. The company's financial performance has been variable, facing challenges in profitability. However, growing demand and strategic acquisitions provide opportunities for growth. Increasing competitiveness in the sector and rapid changes in technology are a continuous threat.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share data is approximate due to the fragmented nature of the industry.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About 8x8 Inc Common Stock
Exchange NASDAQ | Headquaters Campbell, CA, United States | ||
IPO Launch date 1997-07-02 | CEO & Director Mr. Samuel C. Wilson | ||
Sector Technology | Industry Software - Application | Full time employees 1942 | Website https://www.8x8.com |
Full time employees 1942 | Website https://www.8x8.com | ||
8x8, Inc. provides contact center, voice, video, chat, and enterprise-class application programmable interface (API) solutions worldwide. The company offers 8x8 Work, a unified communications-as-a-service solution that enable collaboration and business continuity across voice, video, chat, and messaging; and 8x8 Contact Center is a cloud-based contact center-as-a-service solution that customer engagement across voice, chat, email, and digital channels. It also provides 8x8 Engage, which extends digital engagement tools to non-traditional customer-facing employees"sales, field service, finance"enabling to deliver AI-informed customer experiences at desk, in the field or on the go; 8x8 Communications as a Service, a communications-as-a-service solutions that allow businesses to embed communications directly into digital experiences via communications APIs, including voice, SMS, rich messaging services, and additional digital and social channels; and solutions for Microsoft team users. The company markets its services through digital marketing, in-person and virtual events, peer reference and advocacy programs, localized and regional advertising, and partner and co-marketing initiatives. It serves small business, mid-market, enterprise customers, government agencies, and other organizations. 8x8, Inc. was incorporated in 1987 and is headquartered in Campbell, California.

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