Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
EGHT 
8x8 Inc Common Stock (EGHT)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/28/2025: EGHT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $2.3
1 Year Target Price $2.3
| 3 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 3 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -64.12% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 275.47M USD | Price to earnings Ratio - | 1Y Target Price 2.3 |
Price to earnings Ratio - | 1Y Target Price 2.3 | ||
Volume (30-day avg) 8 | Beta 1.85 | 52 Weeks Range 1.52 - 3.52 | Updated Date 08/29/2025 |
52 Weeks Range 1.52 - 3.52 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.16 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-05 | When - | Estimate 0.09 | Actual 0.08 |
Profitability
Profit Margin -2.96% | Operating Margin (TTM) -24.52% |
Management Effectiveness
Return on Assets (TTM) 1.49% | Return on Equity (TTM) -18.25% |
Valuation
Trailing PE - | Forward PE 14.24 | Enterprise Value 587545062 | Price to Sales(TTM) 0.38 |
Enterprise Value 587545062 | Price to Sales(TTM) 0.38 | ||
Enterprise Value to Revenue 0.82 | Enterprise Value to EBITDA 14.09 | Shares Outstanding 136368992 | Shares Floating 97069652 |
Shares Outstanding 136368992 | Shares Floating 97069652 | ||
Percent Insiders 2.67 | Percent Institutions 78.98 |
Upturn AI SWOT
8x8 Inc Common Stock
Company Overview
History and Background
8x8, Inc. was founded in 1987, initially focused on microprocessors. It transitioned to VoIP technology in the early 2000s, becoming a cloud communications platform provider. Key milestones include launching its Virtual Office platform and expanding into UCaaS and CCaaS solutions.
Core Business Areas
- Unified Communications as a Service (UCaaS): Provides cloud-based voice, video, messaging, and collaboration tools for businesses of all sizes.
- Contact Center as a Service (CCaaS): Offers cloud-based contact center solutions, including omnichannel routing, analytics, and workforce management.
Leadership and Structure
The CEO is Samuel Wilson. The company has a typical corporate structure with departments such as engineering, sales, marketing, finance, and human resources.
Top Products and Market Share
Key Offerings
- 8x8 eXperience Communications Platform: Unified platform for UCaaS and CCaaS, providing voice, video, chat, and contact center functionalities. Difficult to determine the exact market share of this product individually; 8x8 as a whole has a single-digit percentage share in the overall UCaaS/CCaaS market. Competitors include RingCentral, Zoom, and Microsoft Teams.
- 8x8 Contact Center: Cloud-based contact center solution offering omnichannel capabilities. Competes with Genesys, NICE, and Talkdesk. Specific market share for this individual product is not publicly available, but contributes to the overall CCaaS revenue.
Market Dynamics
Industry Overview
The UCaaS and CCaaS market is experiencing strong growth, driven by the increasing adoption of cloud-based communication solutions and the need for flexible and scalable communication tools. Remote work trends and the shift to digital customer engagement are also fueling growth.
Positioning
8x8 is a mid-tier player in the UCaaS/CCaaS market, positioned between larger players like RingCentral and smaller, niche providers. Its competitive advantages include its integrated UCaaS and CCaaS platform and its focus on providing a comprehensive communication solution. They are trying to differentiate with their platform, however are not growing as fast as competitors.
Total Addressable Market (TAM)
The global UCaaS and CCaaS market is estimated to be worth over $70 billion. 8x8's current market share is a small percentage, suggesting significant growth potential if they can capture a larger portion of the TAM.
Upturn SWOT Analysis
Strengths
- Integrated UCaaS and CCaaS platform
- Global presence
- Strong technology platform
- Innovation in cloud communication
- Established brand name
Weaknesses
- Lower market share compared to larger competitors
- Profitability challenges
- Inconsistent growth
- High sales and marketing expenses
- Customer acquisition costs
Opportunities
- Expanding into new geographic markets
- Acquiring smaller companies to expand product offerings
- Leveraging AI and automation to improve customer service
- Increasing demand for cloud-based communication solutions
- Partnerships with other tech companies
Threats
- Intense competition from larger players
- Rapid technological changes
- Economic downturn
- Security breaches
- Customer churn
Competitors and Market Share
Key Competitors
- RingCentral (RNG)
- Zoom (ZM)
- Microsoft (MSFT)
Competitive Landscape
8x8 faces intense competition from larger, more established players like RingCentral, Zoom, and Microsoft. It needs to differentiate itself through its integrated platform, customer service, and innovation.
Major Acquisitions
Fuze
- Year: 2021
- Acquisition Price (USD millions): 250
- Strategic Rationale: Expanded 8x8's customer base and technology capabilities in the UCaaS market.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent, with periods of rapid expansion followed by slower growth and restructuring.
Future Projections: Analyst estimates vary, but generally project continued growth in revenue, driven by demand for UCaaS/CCaaS solutions. Profitability is a key focus for future growth.
Recent Initiatives: Recent strategic initiatives include focusing on the SMB market, expanding partnerships, and enhancing its technology platform with AI and automation.
Summary
8x8 operates in a competitive market and needs to continue innovating. The company's integrated UCaaS/CCaaS platform is a key differentiator, but its profitability remains a challenge. Successful execution of its strategic initiatives, including geographic expansion and AI integration, will be critical for future growth. Continued attention to customer acquisition and retention is also important for 8x8's outlook. 8x8 must address its weaknesses with strategic initiative execution.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Reports
- Press Releases
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share estimates are approximate. Investment decisions should be made after consulting with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About 8x8 Inc Common Stock
Exchange NASDAQ | Headquaters Campbell, CA, United States | ||
IPO Launch date 1997-07-02 | CEO & Director Mr. Samuel C. Wilson | ||
Sector Technology | Industry Software - Application | Full time employees 1942 | Website https://www.8x8.com |
Full time employees 1942 | Website https://www.8x8.com | ||
8x8, Inc. provides contact center, voice, video, chat, and enterprise-class application programmable interface (API) solutions worldwide. The company offers 8x8 Work, a unified communications-as-a-service solution that enable collaboration and business continuity across voice, video, chat, and messaging; and 8x8 Contact Center is a cloud-based contact center-as-a-service solution that customer engagement across voice, chat, email, and digital channels. It also provides 8x8 Engage, which extends digital engagement tools to non-traditional customer-facing employees"sales, field service, finance"enabling to deliver AI-informed customer experiences at desk, in the field or on the go; 8x8 Communications as a Service, a communications-as-a-service solutions that allow businesses to embed communications directly into digital experiences via communications APIs, including voice, SMS, rich messaging services, and additional digital and social channels; and solutions for Microsoft team users. The company markets its services through digital marketing, in-person and virtual events, peer reference and advocacy programs, localized and regional advertising, and partner and co-marketing initiatives. It serves small business, mid-market, enterprise customers, government agencies, and other organizations. 8x8, Inc. was incorporated in 1987 and is headquartered in Campbell, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.