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Upturn AI SWOT - About
FENG 
Phoenix New Media Limited (FENG)
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Upturn Advisory Summary
06/30/2025: FENG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $0
1 Year Target Price $0
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -55.17% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 25.70M USD | Price to earnings Ratio - | 1Y Target Price 5.58 |
Price to earnings Ratio - | 1Y Target Price 5.58 | ||
Volume (30-day avg) - | Beta 0.35 | 52 Weeks Range 1.28 - 4.15 | Updated Date 06/29/2025 |
52 Weeks Range 1.28 - 4.15 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.6 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -8.11% | Operating Margin (TTM) -24.72% |
Management Effectiveness
Return on Assets (TTM) -2.52% | Return on Equity (TTM) -5.06% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -103283994 | Price to Sales(TTM) 0.04 |
Enterprise Value -103283994 | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA 0.41 | Shares Outstanding 5399830 | Shares Floating 251644014 |
Shares Outstanding 5399830 | Shares Floating 251644014 | ||
Percent Insiders - | Percent Institutions 5.05 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Phoenix New Media Limited
Company Overview
History and Background
Phoenix New Media Limited (FENG) was founded in 1996 and launched its internet operations in 1998. It evolved from providing content for Phoenix TV to becoming a leading integrated new media platform in China. Milestones include its IPO on the NYSE in 2011 and its expansion into mobile and video services.
Core Business Areas
- ifeng Website and Mobile Apps: Offers news, finance, entertainment, and other content via its website and mobile applications.
- Video Services: Provides video content, including user-generated content (UGC) and professionally-produced content (PGC).
- Advertising Services: Generates revenue through online advertising and marketing solutions.
Leadership and Structure
The leadership team consists of CEO Shuang Liu and various VPs managing different business segments. The organizational structure includes departments for content, technology, sales, and marketing.
Top Products and Market Share
Key Offerings
- ifeng News App: A leading news app in China, providing real-time news, commentary, and analysis. Competitors include Tencent News, NetEase News, and Sohu News. While exact market share data is not publicly available, ifeng News App ranks as a popular source for news.
- ifeng Video: Offers a variety of video content, including news, entertainment, and documentaries. Competitors include Youku, iQiyi, and Tencent Video. Like the news app, specific market share for ifeng Video isn't readily published, but it contributes a material part of their advertising revenue.
Market Dynamics
Industry Overview
The online media industry in China is highly competitive and rapidly evolving, with increasing demand for mobile and video content.
Positioning
Phoenix New Media Limited is positioned as a provider of quality news and information, targeting affluent and educated Chinese users. Its competitive advantage lies in its strong brand reputation and access to high-quality content from Phoenix TV.
Total Addressable Market (TAM)
The TAM for online advertising in China is substantial, estimated in the tens of billions of dollars annually. ifeng captures a fraction of this TAM, with opportunities for growth in mobile and video advertising.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- High-Quality Content
- Affluent User Base
- Established Platform
Weaknesses
- Concentration of Revenue in Advertising
- Competition from Larger Players
- Regulatory Risks
- Limited International Presence
Opportunities
- Expansion into New Content Formats
- Increased Focus on Mobile Advertising
- Partnerships with Other Media Companies
- Growth in the Online Video Market
Threats
- Increased Competition
- Changing User Preferences
- Regulatory Changes
- Economic Slowdown
Competitors and Market Share
Key Competitors
- SOHU (SOHU)
- NTES (NTES)
- TCEHY (TCEHY)
Competitive Landscape
Phoenix New Media faces intense competition from larger, more established players with greater resources. To compete effectively, Phoenix New Media must differentiate its content and enhance its mobile platform.
Growth Trajectory and Initiatives
Historical Growth: Phoenix New Media has experienced declining growth in recent years, impacted by competition and regulatory factors.
Future Projections: Analyst estimates for Phoenix New Media's future growth are mixed, with some projecting a recovery in revenue and profitability. These projections depend on execution of a strategy to increase monetization of its content.
Recent Initiatives: Recent initiatives include a focus on improving its mobile app, expanding its video content offerings, and exploring new revenue streams.
Summary
Phoenix New Media (FENG) is facing significant challenges, indicated by declining revenues and increasing net losses. While it maintains a recognizable brand, it's struggling to compete effectively with larger players in the Chinese online media market. Future success will depend on its ability to innovate and adapt to changing user preferences and regulatory conditions. Its liquidity and cashflow need to be watched as the company has recently been losing money.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Phoenix New Media Limited
Exchange NYSE | Headquaters - | ||
IPO Launch date 2011-05-12 | Chairman of the Board & CEO Mr. Yusheng Sun | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 893 | Website https://www.ifeng.com |
Full time employees 893 | Website https://www.ifeng.com | ||
Phoenix New Media Limited provides content on an integrated Internet platform in the People's Republic of China. The company operates in two segments, Net Advertising Services and Paid Services. The company, through its website, ifeng.com, provides various interest-based content verticals, such as news, military affairs, video, technology, finance, entertainment, automobiles, sports, real estate, home living, fashion, and history; and interactive services, including comment postings and user surveys. It also provides mobile newspaper and mobile video services, as well as e-commerce and wireless value-added services. In addition, its mobile channel consists of ifeng News, a news application that provides newsfeeds and other content in the form of text, images, live streaming, and video; ifeng Video, a video application, which offers video news, live broadcasting, Phoenix TV programs content, etc.; i.ifeng.com mobile Internet website; and digital reading applications. The company offers content and services through PC, mobile, and third-party channels, as well as transmits content primarily through Phoenix TV to TV viewers. Phoenix New Media Limited was founded in 1998 and is headquartered in Beijing, the People's Republic of China. Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I.) Holding Limited.
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