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FENG 
Phoenix New Media Limited (FENG)
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Upturn Advisory Summary
12/24/2025: FENG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -60.43% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/24/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 25.70M USD | Price to earnings Ratio - | 1Y Target Price 5.58 |
Price to earnings Ratio - | 1Y Target Price 5.58 | ||
Volume (30-day avg) - | Beta 0.35 | 52 Weeks Range 1.28 - 4.15 | Updated Date 06/29/2025 |
52 Weeks Range 1.28 - 4.15 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.6 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -8.11% | Operating Margin (TTM) -24.72% |
Management Effectiveness
Return on Assets (TTM) -2.52% | Return on Equity (TTM) -5.06% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -103283994 | Price to Sales(TTM) 0.04 |
Enterprise Value -103283994 | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA 0.41 | Shares Outstanding 5399830 | Shares Floating 251644014 |
Shares Outstanding 5399830 | Shares Floating 251644014 | ||
Percent Insiders - | Percent Institutions 5.05 |
Upturn AI SWOT
Phoenix New Media Limited
Company Overview
History and Background
Phoenix New Media Limited (NYSE: FENG) was founded in 2004 as an online news and information portal. It evolved from a portal focused on news aggregation to a comprehensive digital media company offering a wide range of content and services. Key milestones include its IPO on the NASDAQ in 2007, its rebranding to Phoenix New Media, and its expansion into various digital platforms and services.
Core Business Areas
- Information and Entertainment: Phoenix New Media's primary business revolves around providing online news, information, and entertainment content. This includes news aggregation, original reporting, multimedia content (videos, podcasts), and lifestyle articles targeting a broad Chinese audience.
- Online Advertising: A significant revenue stream comes from online advertising services. The company offers various advertising solutions to businesses looking to reach its user base through display ads, video ads, and native advertising on its platforms.
- Value-Added Services: This segment includes paid content subscriptions, e-commerce collaborations, and other services that enhance user engagement and generate additional revenue. This can range from premium content access to integrated shopping experiences.
Leadership and Structure
The leadership team of Phoenix New Media Limited typically includes a Chairman, CEO, CFO, and heads of various business units. The organizational structure is designed to manage its content creation, technology development, sales, and marketing operations efficiently. Specific individuals in leadership roles can change, so this section is a general outline.
Top Products and Market Share
Key Offerings
- Phoenix News Portal (ifeng.com): The flagship online news portal providing real-time news, in-depth analysis, and multimedia content. Competitors include Sina News, Tencent News, Sohu News, and NetEase News. Specific market share data for individual product segments is not publicly detailed but is a significant player in the Chinese online news market.
- Phoenix Video Platform: Offers a wide array of video content, including news clips, documentaries, entertainment shows, and user-generated content. Competitors are broadly similar to the news portal, with strong video offerings from Tencent Video, iQiyi, and Youku.
- Mobile Applications: Phoenix New Media offers mobile apps for its news and video services, catering to the large and growing mobile internet user base in China. Market share within the app ecosystem is fragmented and competitive.
Market Dynamics
Industry Overview
Phoenix New Media operates within the rapidly evolving digital media and internet services industry in China. This sector is characterized by high user engagement, intense competition, and a continuous drive for innovation in content delivery, advertising technology, and user experience. The industry is heavily influenced by regulatory policies and technological advancements.
Positioning
Phoenix New Media is positioned as a significant, albeit sometimes smaller, player in China's digital media landscape. Its strengths lie in its established brand reputation, strong news content, and ability to attract a substantial audience. However, it faces intense competition from larger, more diversified tech giants.
Total Addressable Market (TAM)
The TAM for digital media and online advertising in China is vast and continues to grow, driven by increasing internet penetration and digital ad spending. Phoenix New Media participates in this TAM through its content platforms and advertising services. Its position is that of a specialized content provider and advertiser rather than a broad platform player like Tencent or Alibaba.
Upturn SWOT Analysis
Strengths
- Established brand reputation and credibility in news and information.
- Strong content creation capabilities, especially in news and analysis.
- Loyal user base within its niche.
- Experience in digital advertising and monetization.
Weaknesses
- Intense competition from larger internet conglomerates.
- Dependence on advertising revenue, which can be cyclical.
- Challenges in rapidly adapting to new technological trends compared to agile startups.
- Potential regulatory hurdles in the Chinese media landscape.
Opportunities
- Growth in mobile internet usage and mobile advertising.
- Expansion into new content formats (e.g., short video, live streaming).
- Strategic partnerships and collaborations.
- Development of more diversified revenue streams beyond advertising.
Threats
- Increasing regulatory scrutiny and content censorship.
- Disruption from emerging digital media platforms.
- Economic downturns impacting advertising spend.
- Competition for user attention from social media and entertainment platforms.
Competitors and Market Share
Key Competitors
- Sina Corporation (STC) (Note: Sina was taken private in 2023)
- Tencent Holdings Limited (TCEHY)
- Baidu, Inc. (BIDU)
- NetEase, Inc. (NTES)
- Sohu.com Limited (SOHU)
Competitive Landscape
Phoenix New Media faces a highly competitive landscape dominated by larger tech giants with broader ecosystems and deeper pockets. Its advantages lie in its focused approach to news and information and established brand, while disadvantages stem from scale and resource limitations compared to its rivals.
Growth Trajectory and Initiatives
Historical Growth: Phoenix New Media's historical growth has been tied to the expansion of China's internet user base and digital advertising market. Growth has been subject to the competitive pressures and evolving digital landscape in China. Performance has been mixed, with periods of growth interspersed with challenges.
Future Projections: Future projections for Phoenix New Media would rely on analyst estimates. These projections typically consider anticipated revenue growth, profitability improvements, and market trends. Factors like regulatory changes and competitive dynamics significantly influence these estimates.
Recent Initiatives: Recent initiatives may include efforts to diversify revenue streams, enhance mobile presence, invest in new content formats, or optimize user engagement strategies. Specific initiatives would be detailed in company press releases and financial reports.
Summary
Phoenix New Media Limited is a digital media company operating in the competitive Chinese internet market. Its core strength lies in its established news portal and content creation capabilities. However, it faces significant challenges from larger competitors and evolving regulatory environments. Continued diversification of revenue streams and adaptation to new digital trends are crucial for its future success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Phoenix New Media Limited SEC Filings (10-K, 10-Q)
- Company Investor Relations Website
- Financial News and Data Aggregators (e.g., Bloomberg, Refinitiv, Yahoo Finance)
- Industry Research Reports
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share data and competitor analysis are estimates and subject to change. Financial performance and future projections are subject to various risks and uncertainties. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Phoenix New Media Limited
Exchange NYSE | Headquaters - | ||
IPO Launch date 2011-05-12 | Chairman of the Board & CEO Mr. Yusheng Sun | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 893 | Website https://www.ifeng.com |
Full time employees 893 | Website https://www.ifeng.com | ||
Phoenix New Media Limited provides content on an integrated Internet platform in the People's Republic of China. The company operates in two segments, Net Advertising Services and Paid Services. The company, through its website, ifeng.com, provides various interest-based content verticals, such as news, military affairs, video, technology, finance, entertainment, automobiles, sports, real estate, home living, fashion, and history; and interactive services, including comment postings and user surveys. It also provides mobile newspaper and mobile video services, as well as e-commerce and wireless value-added services. In addition, its mobile channel consists of ifeng News, a news application that provides newsfeeds and other content in the form of text, images, live streaming, and video; ifeng Video, a video application, which offers video news, live broadcasting, Phoenix TV programs content, etc.; i.ifeng.com mobile Internet website; and digital reading applications. The company offers content and services through PC, mobile, and third-party channels, as well as transmits content primarily through Phoenix TV to TV viewers. Phoenix New Media Limited was founded in 1998 and is headquartered in Beijing, the People's Republic of China. Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I.) Holding Limited.
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