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Upturn AI SWOT - About
FENG 
Phoenix New Media Limited (FENG)
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Upturn Advisory Summary
10/30/2025: FENG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -60.43% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 25.70M USD | Price to earnings Ratio - | 1Y Target Price 5.58 |
Price to earnings Ratio - | 1Y Target Price 5.58 | ||
Volume (30-day avg) - | Beta 0.35 | 52 Weeks Range 1.28 - 4.15 | Updated Date 06/29/2025 |
52 Weeks Range 1.28 - 4.15 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.6 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -8.11% | Operating Margin (TTM) -24.72% |
Management Effectiveness
Return on Assets (TTM) -2.52% | Return on Equity (TTM) -5.06% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -103283994 | Price to Sales(TTM) 0.04 |
Enterprise Value -103283994 | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA 0.41 | Shares Outstanding 5399830 | Shares Floating 251644014 |
Shares Outstanding 5399830 | Shares Floating 251644014 | ||
Percent Insiders - | Percent Institutions 5.05 |
Upturn AI SWOT
Phoenix New Media Limited
Company Overview
History and Background
Phoenix New Media Limited (FENG) was founded in 1996 and is headquartered in Hong Kong. It is a leading Chinese media company providing premium content on an integrated platform, including internet, mobile, and television.
Core Business Areas
- Internet Advertising: Offers a range of display advertising and search engine marketing services.
- Mobile Advertising: Provides advertising solutions on mobile applications and platforms.
- Paid Content: Includes subscription-based content and other premium offerings.
Leadership and Structure
The company has a board of directors overseeing its operations, with key executives responsible for various business segments. The CEO is Shuang Liu.
Top Products and Market Share
Key Offerings
- ifeng.com: ifeng.com is the companyu2019s main website offering news, entertainment, finance, and other information. The competitors are Sina.com, Sohu.com, and NetEase.
- ifeng App: The ifeng app is a mobile news and video application. The competitors are Toutiao, Tencent News, and Baidu News.
Market Dynamics
Industry Overview
The Chinese online media industry is highly competitive and rapidly evolving, driven by increasing internet penetration and mobile device usage.
Positioning
Phoenix New Media occupies a niche by offering premium content aimed at an affluent and educated audience. Its competitive advantage lies in its brand recognition and content quality.
Total Addressable Market (TAM)
The TAM for digital advertising in China is estimated to be over $100 billion USD. Phoenix New Media is positioned to capture a portion of this market through its premium content and targeted advertising solutions.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- High-quality content
- Affluent target audience
- Diversified revenue streams
Weaknesses
- Limited market share compared to larger competitors
- Dependence on regulatory approvals
- Fluctuations in advertising revenue
- Smaller user base compared to rivals
Opportunities
- Expansion into new content areas
- Increased mobile penetration in China
- Strategic partnerships with other media companies
- Growing demand for premium content
Threats
- Intense competition from larger players
- Changes in government regulations
- Economic slowdown in China
- Shift in user preferences
Competitors and Market Share
Key Competitors
- SOHU (SOHU)
- SINA (SINA)
- NTES (NTES)
Competitive Landscape
Phoenix New Media faces stiff competition from larger, more established players in the Chinese online media market. Its strengths lie in its brand reputation and premium content, but it needs to innovate to maintain its position.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been uneven, with periods of rapid expansion followed by periods of consolidation.
Future Projections: Future growth projections are dependent on the company's ability to adapt to changing market conditions and capitalize on new opportunities.
Recent Initiatives: Recent initiatives include investments in mobile content and strategic partnerships.
Summary
Phoenix New Media (FENG) faces a challenging environment in the competitive Chinese online media market. While it boasts a strong brand and quality content, its market share is limited by larger competitors. Growth potential hinges on successful mobile initiatives and strategic partnerships. The company must navigate regulatory hurdles and adapt to evolving user preferences to ensure future success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Market Research Data
Disclaimers:
This analysis is based on available information and is subject to change. It is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Phoenix New Media Limited
Exchange NYSE | Headquaters - | ||
IPO Launch date 2011-05-12 | Chairman of the Board & CEO Mr. Yusheng Sun | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 893 | Website https://www.ifeng.com |
Full time employees 893 | Website https://www.ifeng.com | ||
Phoenix New Media Limited provides content on an integrated Internet platform in the People's Republic of China. The company operates in two segments, Net Advertising Services and Paid Services. The company, through its website, ifeng.com, provides various interest-based content verticals, such as news, military affairs, video, technology, finance, entertainment, automobiles, sports, real estate, home living, fashion, and history; and interactive services, including comment postings and user surveys. It also provides mobile newspaper and mobile video services, as well as e-commerce and wireless value-added services. In addition, its mobile channel consists of ifeng News, a news application that provides newsfeeds and other content in the form of text, images, live streaming, and video; ifeng Video, a video application, which offers video news, live broadcasting, Phoenix TV programs content, etc.; i.ifeng.com mobile Internet website; and digital reading applications. The company offers content and services through PC, mobile, and third-party channels, as well as transmits content primarily through Phoenix TV to TV viewers. Phoenix New Media Limited was founded in 1998 and is headquartered in Beijing, the People's Republic of China. Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I.) Holding Limited.
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