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Upturn AI SWOT - About
FENG 
Phoenix New Media Limited (FENG)
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Upturn Advisory Summary
08/14/2025: FENG (1-star) is a SELL. SELL since 4 days. Profits (-7.49%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -58.53% | Avg. Invested days 29 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 25.70M USD | Price to earnings Ratio - | 1Y Target Price 5.58 |
Price to earnings Ratio - | 1Y Target Price 5.58 | ||
Volume (30-day avg) - | Beta 0.35 | 52 Weeks Range 1.28 - 4.15 | Updated Date 06/29/2025 |
52 Weeks Range 1.28 - 4.15 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.6 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -8.11% | Operating Margin (TTM) -24.72% |
Management Effectiveness
Return on Assets (TTM) -2.52% | Return on Equity (TTM) -5.06% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -103283994 | Price to Sales(TTM) 0.04 |
Enterprise Value -103283994 | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA 0.41 | Shares Outstanding 5399830 | Shares Floating 251644014 |
Shares Outstanding 5399830 | Shares Floating 251644014 | ||
Percent Insiders - | Percent Institutions 5.05 |
Upturn AI SWOT
Phoenix New Media Limited
Company Overview
History and Background
Phoenix New Media Limited was founded in 1996. It evolved from a traditional media entity into a digital media platform offering content and services across various channels. Key milestones include its IPO on the NYSE and the expansion of its digital platforms.
Core Business Areas
- ifeng Website: Provides news, information, and entertainment content through its web portal.
- ifeng Mobile App: Offers similar content and services as the website, optimized for mobile devices.
- Video Services: Includes online video platforms providing news, entertainment, and user-generated content.
- Online Advertising: Generates revenue through advertising placements on its platforms.
Leadership and Structure
The company has a board of directors and a management team led by the CEO. The organizational structure typically includes departments for content, technology, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- ifeng Mobile App: Flagship mobile app offering news and entertainment content. Competitors include Tencent News, Sina News, and NetEase News. Market share data is difficult to obtain precisely but ifeng is a major player in China's mobile news market. Revenue data is not publicly available on a per-product basis. User numbers are estimated to be around 15 million MAU.
- ifeng Website: Provides similar content to the app, targeting desktop users. Competitors include similar news portals and aggregators in China. Market share data is difficult to obtain precisely. Revenue data is not publicly available on a per-product basis.
Market Dynamics
Industry Overview
The digital media industry in China is highly competitive, with rapid growth driven by increasing internet penetration and mobile usage. Key trends include the rise of short-form video, live streaming, and personalized content recommendations.
Positioning
Phoenix New Media is positioned as a provider of high-quality news and information, targeting a more affluent and educated audience. It aims to differentiate itself through its international perspective and original content.
Total Addressable Market (TAM)
The TAM for digital advertising and content in China is estimated to be in the hundreds of billions of dollars. Phoenix New Media's positioning allows it to capture a share of the high-value segment within this market.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in China
- High-quality content
- International perspective
- Established user base
Weaknesses
- Highly competitive market
- Dependence on advertising revenue
- Regulatory risks in China
- Smaller scale compared to larger competitors
Opportunities
- Expansion into new content formats (e.g., short-form video)
- Partnerships with other media companies
- Growth in mobile advertising
- Diversification of revenue streams
Threats
- Increased competition from larger players
- Changing consumer preferences
- Government regulations on media content
- Economic slowdown in China
Competitors and Market Share
Key Competitors
- TCEHY
- SOHU
- NTES
Competitive Landscape
Phoenix New Media faces stiff competition from larger companies with greater resources. Its competitive advantage lies in its focus on high-quality content and international perspective, but it needs to innovate to maintain its position.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been moderate, with challenges from increased competition and regulatory changes.
Future Projections: Future projections are uncertain and depend on the company's ability to adapt to the changing digital media landscape in China.
Recent Initiatives: Recent strategic initiatives may include focusing on mobile video content and exploring new revenue streams.
Summary
Phoenix New Media faces a challenging environment in China's competitive digital media market. While its high-quality content and established brand are strengths, it needs to innovate and adapt to evolving consumer preferences and regulatory changes. The lack of dividend payments and a shrinking market cap make it less attractive than it once was. Strong competition could continue to cut into the limited resources.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Market research
- Publicly available information
Disclaimers:
This analysis is based on available information and is subject to change. It is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Phoenix New Media Limited
Exchange NYSE | Headquaters - | ||
IPO Launch date 2011-05-12 | Chairman of the Board & CEO Mr. Yusheng Sun | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 893 | Website https://www.ifeng.com |
Full time employees 893 | Website https://www.ifeng.com | ||
Phoenix New Media Limited provides content on an integrated Internet platform in the People's Republic of China. The company operates in two segments, Net Advertising Services and Paid Services. The company, through its website, ifeng.com, provides various interest-based content verticals, such as news, military affairs, video, technology, finance, entertainment, automobiles, sports, real estate, home living, fashion, and history; and interactive services, including comment postings and user surveys. It also provides mobile newspaper and mobile video services, as well as e-commerce and wireless value-added services. In addition, its mobile channel consists of ifeng News, a news application that provides newsfeeds and other content in the form of text, images, live streaming, and video; ifeng Video, a video application, which offers video news, live broadcasting, Phoenix TV programs content, etc.; i.ifeng.com mobile Internet website; and digital reading applications. The company offers content and services through PC, mobile, and third-party channels, as well as transmits content primarily through Phoenix TV to TV viewers. Phoenix New Media Limited was founded in 1998 and is headquartered in Beijing, the People's Republic of China. Phoenix New Media Limited is a subsidiary of Phoenix Satellite Television (B.V.I.) Holding Limited.
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