Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI Summary - About
Fluent Inc(FLNT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for FLNT
10/16/2026: FLNT (1-star) is currently NOT-A-BUY. Pass it for now.
Fluent Inc is a digital performance marketing company that specializes in helping brands acquire customers through data-driven campaigns. Its primary business strength lies in its extensive repository of first-party consumer data, which helps provide targeted results for clients. The company’s growth story revolves around successfully scaling its data platform while diversifying into new high-growth verticals like health and retail. However, investors must consider risks related to regulatory privacy changes, high client concentration, and intense competition from larger advertising platforms. This stock is generally suited for growth-oriented investors who can tolerate volatility and are monitoring the company’s ability to stabilize margins and successfully navigate a shifting digital regulatory landscape.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | While the business operates in the growing digital marketing sector, revenue volatility makes growth visibility less certain. |
| Momentum investor | Mixed fit | The stock may see momentum when growth signals improve, but it currently lacks sustained technical strength. |
| Value investor | Mixed fit | The company may appear cheap on certain metrics, but the underlying business quality and regulatory risks require careful scrutiny. |
| Dividend investor | Weak fit | The company does not pay a dividend and focuses capital on growth and operations. |
| Low-risk investor | Weak fit | High volatility and sensitivity to regulatory shifts make this an unsuitable choice for risk-averse investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock frequently experiences large swings based on earnings reports and sentiment shifts. |
| Valuation risk | Medium | Valuation is often tied to shifting growth prospects, making it difficult to establish a long-term floor. |
| Competition risk (Digital Ad-Tech Competition) | High | Intense competition from larger platforms and specialized peers creates significant margin pressure. |
| Business quality | Medium | The business relies on third-party media networks and is exposed to changing consumer behavior. |
| Dividend income | Low / none | There is no income stream generated by holding this stock. |
| Execution risk | Medium / high | Successfully pivoting the business to maintain growth amid privacy changes is a significant management challenge. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -76.35% | Avg. Invested days 21 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/16/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 85.97M USD | Price to earnings Ratio - | 1Y Target Price 5 |
Price to earnings Ratio - | 1Y Target Price 5 | ||
Volume (30-day avg) 38.3K shares | Beta 0.7 | 52 Weeks Range 1.70 - 4.49 | Updated Date 10/16/2026 |
52 Weeks Range 1.70 - 4.49 | Updated Date 10/16/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.75 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Performance Marketing | Revenue generated from lead generation, customer acquisition services, and cost-per-action advertising campaigns. | The company makes money when they help other companies get new customers through their digital platforms. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 65.36 | Enterprise Value 136.61M | Price to Sales(TTM) 0.43 |
Enterprise Value 136.61M | Price to Sales(TTM) 0.43 | ||
Enterprise Value to Revenue 0.68 | Enterprise Value to EBITDA -3.92 | Shares Outstanding 31.61M | Shares Floating 13.91M |
Shares Outstanding 31.61M | Shares Floating 13.91M | ||
Percent Insiders 49.69 | Percent Institutions 31.11 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.