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Upturn AI SWOT - About
FLNT 
Fluent Inc (FLNT)
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Upturn Advisory Summary
10/23/2025: FLNT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $3
1 Year Target Price $3
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -72.46% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 62.41M USD | Price to earnings Ratio - | 1Y Target Price 3 |
Price to earnings Ratio - | 1Y Target Price 3 | ||
Volume (30-day avg) 2 | Beta 1.26 | 52 Weeks Range 1.50 - 3.46 | Updated Date 10/22/2025 |
52 Weeks Range 1.50 - 3.46 | Updated Date 10/22/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.37 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -11.69% | Operating Margin (TTM) -13.85% |
Management Effectiveness
Return on Assets (TTM) -13.83% | Return on Equity (TTM) -115.36% |
Valuation
Trailing PE - | Forward PE 65.36 | Enterprise Value 84936051 | Price to Sales(TTM) 0.27 |
Enterprise Value 84936051 | Price to Sales(TTM) 0.27 | ||
Enterprise Value to Revenue 0.37 | Enterprise Value to EBITDA -3.92 | Shares Outstanding 28496870 | Shares Floating 10956166 |
Shares Outstanding 28496870 | Shares Floating 10956166 | ||
Percent Insiders 45.89 | Percent Institutions 22.8 |
Upturn AI SWOT
Fluent Inc
Company Overview
History and Background
Fluent Inc., founded in 2010, is a digital marketing company focused on customer acquisition. It went public in 2015 and has grown through organic expansion and acquisitions in the performance marketing space.
Core Business Areas
- Media Services: Operates digital advertising campaigns across various channels, focusing on performance-based pricing.
- Data & Analytics: Provides data analytics and reporting services to optimize campaign performance and audience targeting.
Leadership and Structure
Fluent Inc. is led by its CEO, Don Patrick, and has a standard corporate structure with departments for marketing, sales, technology, and finance. The board of directors oversees the company's strategic direction.
Top Products and Market Share
Key Offerings
- Ad Platform: Fluent's proprietary ad platform allows marketers to manage and optimize digital advertising campaigns. Difficult to determine precise market share as performance marketing has many players. Key competitors include Criteo (CRTO) and Trade Desk (TTD).
- Email Marketing: Email marketing is a cost effective method for Fluent to generate traffic. Key competitors include Mailchimp and Constant Contact (CTCT).
Market Dynamics
Industry Overview
The digital advertising market is experiencing continuous growth, driven by increased internet usage, mobile adoption, and the shift of advertising budgets from traditional media to digital channels. Privacy regulations and ad blocking are growing challenges.
Positioning
Fluent Inc. positions itself as a performance-based digital marketing solutions provider. Its competitive advantages lie in its proprietary ad technology, data analytics capabilities, and focus on customer acquisition. They focus on optimizing ROI for their clients.
Total Addressable Market (TAM)
The global digital advertising market is expected to reach over $800 billion. Fluent is well-positioned to capture a portion of this TAM through its data driven approach.
Upturn SWOT Analysis
Strengths
- Proprietary ad technology
- Data analytics capabilities
- Focus on performance-based pricing
- Experienced management team
Weaknesses
- Reliance on third-party data sources
- Dependence on large clients
- Exposure to changes in privacy regulations
- Intense competition in the digital advertising market
Opportunities
- Expansion into new geographic markets
- Development of new advertising technologies
- Acquisition of complementary businesses
- Growing demand for performance-based digital marketing
Threats
- Increased competition from larger players
- Changes in privacy regulations
- Ad blocking technology
- Economic downturn impacting advertising budgets
Competitors and Market Share
Key Competitors
- CRTO
- TTD
- MGNI
- PUBM
Competitive Landscape
Fluent Inc. faces intense competition from larger players with greater resources. However, its focus on performance-based pricing and data analytics provides a competitive advantage in certain market segments.
Major Acquisitions
AdParlor
- Year: 2016
- Acquisition Price (USD millions): 9.6
- Strategic Rationale: Expanded Fluent's social media advertising capabilities.
Growth Trajectory and Initiatives
Historical Growth: Fluent Inc. has experienced growth in revenue and earnings driven by increased demand for digital advertising and successful acquisitions.
Future Projections: Analyst estimates suggest continued growth for Fluent Inc. driven by its strategic initiatives and market opportunities.
Recent Initiatives: Recent initiatives include expanding its presence in new geographic markets and developing new advertising technologies.
Summary
Fluent Inc. is a performance-based digital marketing company with a focus on customer acquisition. It has a strong management team and proprietary ad technology, but faces intense competition and is dependent on large clients. Fluent needs to mitigate dependence on third party data while expanding its reach. Long term financial health is dependent on sustainable growth while maintaining cost efficiencies.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Research
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data can fluctuate and change rapidly. Market share data is based on available research and may not be exact.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Fluent Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2007-12-27 | CEO - | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 208 | Website https://www.fluentco.com |
Full time employees 208 | Website https://www.fluentco.com | ||
Fluent, Inc. provides digital marketing services in the United States and internationally. The company offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. It also provides performance campaigns, such as a trial subscription of a good or service, the submission of a registration form, and the installation of a mobile app; consumer data directly via direct mail, email, telephone, messaging, and other channels; programmatic data offerings; call solutions marketplace; and social media campaigns through Adparlor. It serves consumer brands; direct marketers; and agencies across a wide range of industries, including media and entertainment, financial products and services, health and life sciences, retail and consumer, and staffing and recruitment. Fluent, Inc. was founded in 2001 and is headquartered in New York, New York.
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