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Upturn AI SWOT - About
FLNT 
Fluent Inc (FLNT)
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Upturn Advisory Summary
08/28/2025: FLNT (1-star) is a SELL. SELL since 5 days. Profits (-15.60%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $3
1 Year Target Price $3
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -72.46% | Avg. Invested days 22 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 58.49M USD | Price to earnings Ratio - | 1Y Target Price 3 |
Price to earnings Ratio - | 1Y Target Price 3 | ||
Volume (30-day avg) 2 | Beta 1.61 | 52 Weeks Range 1.50 - 3.83 | Updated Date 08/28/2025 |
52 Weeks Range 1.50 - 3.83 | Updated Date 08/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.37 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-20 | When - | Estimate -0.265 | Actual -0.24 |
Profitability
Profit Margin -11.69% | Operating Margin (TTM) -13.85% |
Management Effectiveness
Return on Assets (TTM) -13.83% | Return on Equity (TTM) -115.36% |
Valuation
Trailing PE - | Forward PE 65.36 | Enterprise Value 76519355 | Price to Sales(TTM) 0.25 |
Enterprise Value 76519355 | Price to Sales(TTM) 0.25 | ||
Enterprise Value to Revenue 0.35 | Enterprise Value to EBITDA -3.92 | Shares Outstanding 24268300 | Shares Floating 11163660 |
Shares Outstanding 24268300 | Shares Floating 11163660 | ||
Percent Insiders 54.97 | Percent Institutions 26.89 |
Upturn AI SWOT
Fluent Inc
Company Overview
History and Background
Fluent, Inc. was founded in 2010. It evolved from Datran Media. The company focuses on digital marketing and advertising technologies.
Core Business Areas
- Digital Marketing Solutions: Provides data-driven digital marketing solutions to help brands acquire and retain customers. This involves ad serving technology, data platforms, and email marketing.
- Ad Serving and Data Platforms: Offers ad serving technology that delivers targeted ads to relevant audiences across various digital channels. The company's data platform provides insights into consumer behavior and preferences.
Leadership and Structure
Fluent's leadership team consists of seasoned professionals in the digital marketing and technology sectors. The company likely operates with a functional organizational structure, grouping employees based on their specialties.
Top Products and Market Share
Key Offerings
- Fluent Ad Platform: A performance-based marketing platform used by brands and agencies. Includes audience targeting and retargeting tools. Market share data is unavailable, but competition includes companies like The Trade Desk (TTD) and Criteo (CRTO).
- Digital Media Buying: Services include managing digital ad spend across various channels. Market share data is not readily available, but key competitors include agencies within WPP (WPP), Omnicom (OMC), and Publicis (PUBGY).
Market Dynamics
Industry Overview
The digital advertising industry is highly competitive and experiencing rapid growth, driven by the increasing shift towards online marketing. It is being shaped by privacy regulations and advancements in AI and automation.
Positioning
Fluent is positioned as a performance marketing provider, specializing in data-driven customer acquisition. Its competitive advantage lies in its proprietary data and technology.
Total Addressable Market (TAM)
The global digital advertising market is expected to reach trillions of dollars. Fluent is positioned to capture a portion of this TAM through its targeted marketing solutions.
Upturn SWOT Analysis
Strengths
- Proprietary data assets
- Performance-based marketing expertise
- Technology platform
- Focus on customer acquisition
Weaknesses
- Reliance on third-party data sources
- Smaller market share compared to industry giants
- Limited brand recognition
- Dependence on key customer relationships
Opportunities
- Expansion into new geographies
- Development of new marketing technologies
- Strategic partnerships
- Increased demand for performance marketing
Threats
- Changing privacy regulations
- Increased competition
- Economic downturn
- Technological obsolescence
Competitors and Market Share
Key Competitors
- TTD
- CRTO
- MGNI
Competitive Landscape
Fluent's competitive advantage lies in its performance-based approach. However, it faces stiff competition from larger, more established companies with greater resources.
Growth Trajectory and Initiatives
Historical Growth: Unable to discuss Fluent Inc's growth trends over the past years without access to financial data.
Future Projections: Unable to provide projections for Fluent Inc's future growth without analyst estimates.
Recent Initiatives: Highlight recent strategic initiatives undertaken by Fluent Inc. could include partnerships, product launches, or acquisitions (if any).
Summary
Fluent, Inc. is a player in the competitive digital marketing landscape, offering data-driven solutions for customer acquisition. While possessing strengths in performance marketing and proprietary data, the company faces challenges from larger competitors and evolving privacy regulations. Future success depends on its ability to innovate, adapt to market changes, and expand its reach. A lack of frequent dividends indicates a focus on reinvestment in growth or potentially a less mature or financially stable stage of development.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- SEC Filings (where available)
- Market Research Reports
Disclaimers:
The information provided is for general informational purposes only and should not be construed as investment advice. Market share data is based on estimates and may not be precise. Financial data is limited due to availability.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Fluent Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2007-12-27 | CEO - | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 208 | Website https://www.fluentco.com |
Full time employees 208 | Website https://www.fluentco.com | ||
Fluent, Inc. provides digital marketing services in the United States and internationally. The company offers customer acquisition services by operating digital marketing campaigns, through which the company connects its advertiser clients with consumers. It also provides performance campaigns, such as a trial subscription of a good or service, the submission of a registration form, and the installation of a mobile app; consumer data directly via direct mail, email, telephone, messaging, and other channels; programmatic data offerings; call solutions marketplace; and social media campaigns through Adparlor. It serves consumer brands; direct marketers; and agencies across a wide range of industries, including media and entertainment, financial products and services, health and life sciences, retail and consumer, and staffing and recruitment. Fluent, Inc. was founded in 2001 and is headquartered in New York, New York.
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