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Upturn AI SWOT - About
Zeta Global Holdings Corp (ZETA)
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Upturn Advisory Summary
10/15/2025: ZETA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
14 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $28.27
1 Year Target Price $28.27
| 8 | Strong Buy |
| 3 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -8.59% | Avg. Invested days 38 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.34B USD | Price to earnings Ratio - | 1Y Target Price 28.27 |
Price to earnings Ratio - | 1Y Target Price 28.27 | ||
Volume (30-day avg) 14 | Beta 1.29 | 52 Weeks Range 10.69 - 38.20 | Updated Date 10/17/2025 |
52 Weeks Range 10.69 - 38.20 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.15 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.16% | Operating Margin (TTM) -1.65% |
Management Effectiveness
Return on Assets (TTM) -1.14% | Return on Equity (TTM) -8.21% |
Valuation
Trailing PE - | Forward PE 22.32 | Enterprise Value 4401755014 | Price to Sales(TTM) 3.75 |
Enterprise Value 4401755014 | Price to Sales(TTM) 3.75 | ||
Enterprise Value to Revenue 3.81 | Enterprise Value to EBITDA 162.01 | Shares Outstanding 213945711 | Shares Floating 195395776 |
Shares Outstanding 213945711 | Shares Floating 195395776 | ||
Percent Insiders 8.25 | Percent Institutions 78.72 |
Upturn AI SWOT
Zeta Global Holdings Corp
Company Overview
History and Background
Zeta Global was founded in 2007 by David A. Steinberg and John Sculley. It focuses on data-driven marketing and customer relationship management (CRM). Zeta Global's evolution has been marked by strategic acquisitions and technological advancements in AI and machine learning to enhance its platform.
Core Business Areas
- Data Cloud: The Data Cloud encompasses data collection, identity resolution, and data enrichment.
- Marketing Automation Platform: The Marketing Automation Platform facilitates cross-channel campaign execution and personalization.
- Customer Data Platform (CDP): A CDP which helps businesses centralize and manage customer data for insights and personalized experiences.
Leadership and Structure
David A. Steinberg serves as the CEO and Chairman. The organizational structure includes departments for technology, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Zeta Marketing Platform: A cloud-based marketing platform that leverages AI and machine learning to help marketers acquire, grow, and retain customers. The competitors include Adobe Marketing Cloud, Salesforce Marketing Cloud, and Oracle Marketing Cloud. Market Share is still very small.
Market Dynamics
Industry Overview
The marketing technology industry is characterized by rapid growth, driven by the increasing need for personalized customer experiences and data-driven decision-making.
Positioning
Zeta Global positions itself as a provider of an integrated marketing platform that combines data, AI, and automation to deliver personalized experiences at scale. Its competitive advantage lies in its focus on identity resolution and AI.
Total Addressable Market (TAM)
The digital marketing software market is estimated to be hundreds of billions USD. Zeta Global is positioned to capture a portion of this TAM by offering an integrated platform.
Upturn SWOT Analysis
Strengths
- Integrated platform
- Strong AI and machine learning capabilities
- Focus on identity resolution
- Experienced leadership team
Weaknesses
- Smaller market share compared to larger competitors
- Dependence on data privacy regulations
- Relatively high customer churn rate
Opportunities
- Expansion into new geographies
- Increased adoption of AI in marketing
- Growing demand for personalized customer experiences
- Strategic acquisitions to enhance platform capabilities
Threats
- Intense competition from established players
- Changing data privacy regulations
- Economic downturn impacting marketing budgets
- Rapid technological advancements requiring continuous innovation
Competitors and Market Share
Key Competitors
- ADBE
- CRM
- ORCL
- HUBS
Competitive Landscape
Zeta Global faces intense competition from larger, more established players. Its advantages include its integrated platform and focus on identity resolution. Its disadvantages include its smaller market share and resources.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by increased adoption of its platform and strategic acquisitions.
Future Projections: Future growth is projected to be driven by expansion into new markets and continued innovation in AI and machine learning.
Recent Initiatives: Recent initiatives include the launch of new AI-powered features and partnerships with other technology companies.
Summary
Zeta Global is a player in the marketing technology space, working to integrate data and AI for customer engagement. Its strengths lie in its technology and platform approach, but it faces considerable competition from larger, established companies. To thrive, Zeta Global must innovate, manage its churn, and navigate evolving data privacy landscapes.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
- Analyst Reports
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Zeta Global Holdings Corp
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2021-06-10 | Co-Founder, Chairman of the Board & CEO Mr. David A. Steinberg | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 2191 | Website https://www.zetaglobal.com |
Full time employees 2191 | Website https://www.zetaglobal.com | ||
Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing platform analyzes billions of structured and unstructured data signals to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform (CDP+) delivers real-time identifiers and signals which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta's data and data generated by its customers to uncover consumer insights that are translated into marketing programs. The company was incorporated in 2007 and is headquartered in New York, New York.
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