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Zeta Global Holdings Corp (ZETA)



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Upturn Advisory Summary
08/14/2025: ZETA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $26.67
1 Year Target Price $26.67
8 | Strong Buy |
3 | Buy |
3 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.65% | Avg. Invested days 33 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.24B USD | Price to earnings Ratio - | 1Y Target Price 26.67 |
Price to earnings Ratio - | 1Y Target Price 26.67 | ||
Volume (30-day avg) 14 | Beta 1.29 | 52 Weeks Range 10.69 - 38.20 | Updated Date 08/15/2025 |
52 Weeks Range 10.69 - 38.20 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.15 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-05 | When - | Estimate 0.13 | Actual 0.12 |
Profitability
Profit Margin -3.16% | Operating Margin (TTM) -1.65% |
Management Effectiveness
Return on Assets (TTM) -1.14% | Return on Equity (TTM) -8.21% |
Valuation
Trailing PE - | Forward PE 27.62 | Enterprise Value 4070878326 | Price to Sales(TTM) 3.67 |
Enterprise Value 4070878326 | Price to Sales(TTM) 3.67 | ||
Enterprise Value to Revenue 3.52 | Enterprise Value to EBITDA 149.84 | Shares Outstanding 213946000 | Shares Floating 194529307 |
Shares Outstanding 213946000 | Shares Floating 194529307 | ||
Percent Insiders 8.25 | Percent Institutions 78.56 |
Upturn AI SWOT
Zeta Global Holdings Corp
Company Overview
History and Background
Zeta Global Holdings Corp. was founded in 2007 by David A. Steinberg and John Sculley. Initially focused on email marketing, it evolved into a data-driven marketing technology company. The company went public in June 2021.
Core Business Areas
- Data Cloud: Provides identity resolution, data enrichment, and audience creation capabilities using a massive, proprietary data asset.
- Zeta Marketing Platform (ZMP): An omnichannel marketing platform that enables marketers to acquire, grow, and retain customers through personalized experiences.
Leadership and Structure
David A. Steinberg serves as Chairman and CEO. The company has a structured leadership team spanning technology, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Zeta Marketing Platform (ZMP): Omnichannel marketing platform that includes email, display, social, mobile, and video advertising. Competitors include Adobe Marketing Cloud, Salesforce Marketing Cloud, and Oracle Marketing Cloud. Market share data is not publicly available but Zeta Global competes with these giants for pieces of the $400 Billion Digital Marketing spends. Revenue from this segment contributes a high majority of Zeta Global's total revenue.
- Zeta Data Cloud: A proprietary data asset that provides marketers with a unified view of their customers. Competitors include Experian and Acxiom. Data is used to power the ZMP and other marketing initiatives. Market share data is not publicly available; however, is a smaller part of Zeta Global's revenue.
Market Dynamics
Industry Overview
The digital marketing landscape is characterized by increasing competition, data privacy concerns, and the growing importance of personalization. Companies are looking to unify customer data and orchestrate seamless customer experiences across channels.
Positioning
Zeta Global positions itself as a leader in data-driven marketing solutions, offering a unified platform for customer acquisition, growth, and retention. Its competitive advantage lies in its proprietary data asset and its ability to integrate data and marketing automation.
Total Addressable Market (TAM)
The TAM for digital marketing is estimated to be in the hundreds of billions of dollars. Zeta Global is positioned to capture a share of this market through its data-driven approach and unified platform.
Upturn SWOT Analysis
Strengths
- Proprietary data asset
- Unified marketing platform (ZMP)
- Strong leadership team
- Scalable technology infrastructure
Weaknesses
- High customer concentration
- Negative cash flow in some periods
- Limited brand awareness compared to larger competitors
- Relatively short operating history as a public company
Opportunities
- Expanding into new geographies
- Acquiring complementary technologies and businesses
- Capitalizing on the growing demand for data-driven marketing
- Leveraging AI and machine learning to enhance platform capabilities
Threats
- Increasing competition in the digital marketing landscape
- Changes in data privacy regulations
- Economic downturn affecting marketing budgets
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- ADBE
- CRM
- ORCL
Competitive Landscape
Zeta Global competes with larger, more established players in the digital marketing space. Its advantage lies in its proprietary data asset and its unified platform. However, it faces challenges in terms of brand awareness and financial resources compared to its larger competitors.
Major Acquisitions
Moat
- Year: 2017
- Acquisition Price (USD millions): 690
- Strategic Rationale: Enhance Zeta Global's marketing capabilities.
Growth Trajectory and Initiatives
Historical Growth: Zeta Global has experienced revenue growth in recent years, driven by increased adoption of its ZMP and Data Cloud.
Future Projections: Analysts project continued revenue growth for Zeta Global, driven by the increasing demand for data-driven marketing solutions. EPS growth is also projected.
Recent Initiatives: Zeta Global has recently focused on expanding its product offerings, strengthening its partnerships, and expanding its geographic reach.
Summary
Zeta Global is a data-driven marketing technology company that is well-positioned in a growing market. Its proprietary data asset and unified platform are key strengths. The company faces challenges in terms of competition and brand awareness. However, the company has grown due to key acquisitions and more companies needing to grow their marketing operations.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, Analyst reports, Industry publications
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Zeta Global Holdings Corp
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2021-06-10 | Co-Founder, Chairman of the Board & CEO Mr. David A. Steinberg | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 2191 | Website https://www.zetaglobal.com |
Full time employees 2191 | Website https://www.zetaglobal.com |
Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company's Zeta Marketing platform analyzes billions of structured and unstructured data signals to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry's opted-in data set for omnichannel marketing; and Consumer Data platform (CDP+) delivers real-time identifiers and signals which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta's data and data generated by its customers to uncover consumer insights that are translated into marketing programs. The company was incorporated in 2007 and is headquartered in New York, New York.

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