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Upturn AI SWOT - About
FNKO 
Funko Inc (FNKO)
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Upturn Advisory Summary
06/30/2025: FNKO (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $6.25
1 Year Target Price $6.25
| 1 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -4.24% | Avg. Invested days 38 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 258.41M USD | Price to earnings Ratio - | 1Y Target Price 6.25 |
Price to earnings Ratio - | 1Y Target Price 6.25 | ||
Volume (30-day avg) 2 | Beta 0.77 | 52 Weeks Range 3.50 - 14.65 | Updated Date 06/30/2025 |
52 Weeks Range 3.50 - 14.65 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.35 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-06-04 | When After Market | Estimate -0.29 | Actual -0.33 |
Profitability
Profit Margin -1.92% | Operating Margin (TTM) -12.16% |
Management Effectiveness
Return on Assets (TTM) 0.33% | Return on Equity (TTM) -9.02% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 510914425 | Price to Sales(TTM) 0.25 |
Enterprise Value 510914425 | Price to Sales(TTM) 0.25 | ||
Enterprise Value to Revenue 0.5 | Enterprise Value to EBITDA 7.75 | Shares Outstanding 54287400 | Shares Floating 28887930 |
Shares Outstanding 54287400 | Shares Floating 28887930 | ||
Percent Insiders 9.55 | Percent Institutions 93.61 |
Analyst Ratings
Rating 2 | Target Price 6.25 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Funko Inc
Company Overview
History and Background
Funko Inc. was founded in 1998 by Mike Becker. Initially focused on creating nostalgia-themed bobbleheads, it gained popularity with its Wacky Wobblers line. Brian Mariotti acquired Funko in 2005 and expanded the product range to include various licenses and pop culture collectibles, leading to significant growth.
Core Business Areas
- Figures: This segment includes Pop! Vinyl figures, action figures, and other collectibles based on various licenses. The majority of Funko's revenue comes from this segment.
- Other Products: This segment includes Plush, apparel, bags, wallets, home decor, and other accessories featuring licensed characters and brands.
Leadership and Structure
Michael D. Mariotti serves as the Chief Creative Officer and Director. Cynthia Williams serves as Chief Executive Officer. The organizational structure includes various departments focused on product development, sales, marketing, and operations.
Top Products and Market Share
Key Offerings
- Pop! Vinyl Figures: Funko's most popular product line, featuring stylized vinyl figures of characters from movies, TV shows, video games, and more. Estimated market share within the collectible figure market is difficult to precisely quantify, but Funko is a dominant player. Competitors include McFarlane Toys, NECA, and Hasbro. Revenue from pop! Vinyls makes up the majority of total figures revenue, which was $921.4 million in 2023
- Backpacks and Accessories: Licensed backpacks, wallets, and other accessories. Compete with other licensed merchandise brands and general accessory manufacturers. Makes up a portion of the loungefly brand of products. Loungefly revenue was 224.9 million in 2023.
Market Dynamics
Industry Overview
The pop culture collectibles market is driven by fandom and nostalgia, with strong demand for licensed products. The industry experiences trends based on popular movies, TV shows, and video games.
Positioning
Funko is a leading player in the pop culture collectibles market, known for its wide range of licenses and affordable price point. Its competitive advantage lies in its ability to quickly adapt to trends and produce large volumes of product.
Total Addressable Market (TAM)
The global licensed merchandise market, including collectibles, is estimated to be worth hundreds of billions of dollars. Funko is well-positioned to capture a significant portion of this TAM due to its broad licensing portfolio and strong brand recognition.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Wide range of licenses
- Affordable price point
- Rapid product development
- Strong retail partnerships
Weaknesses
- Dependence on licensed properties
- Inventory management challenges
- Exposure to changing consumer tastes
- Potential for product oversupply
- Debt Load
Opportunities
- Expansion into new product categories
- Growth in international markets
- Development of exclusive and limited-edition products
- Leveraging digital channels for marketing and sales
- Brand Collaborations
Threats
- Competition from other collectible manufacturers
- Decline in popularity of licensed properties
- Economic downturn impacting consumer spending
- Counterfeit products
- Supply Chain disruptions
Competitors and Market Share
Key Competitors
- MAT
- HAS
Competitive Landscape
Funko's advantages include its wide range of licenses and affordable price point. Disadvantages include its dependence on licensed properties and potential for product oversupply. Mattel and Hasbro have broader product portfolios and established distribution networks.
Major Acquisitions
Loungefly
- Year: 2017
- Acquisition Price (USD millions): 72
- Strategic Rationale: Expanded Funko's product offerings into fashion accessories and strengthened its position in the pop culture market.
Growth Trajectory and Initiatives
Historical Growth: Funko experienced rapid growth in the years following its acquisition in 2005, driven by the popularity of its Pop! Vinyl figures and expansion into new licenses.
Future Projections: Future growth projections depend on factors such as continued demand for licensed products, expansion into new markets, and successful product development. Analyst estimates vary.
Recent Initiatives: Recent initiatives include focusing on direct-to-consumer sales, expanding into new product categories, and streamlining operations to improve profitability. They include forming partnerships with media creators and expanding lines of products.
Summary
Funko Inc. is a well-known company in the pop culture collectibles market, driven by their popular products such as Pop! Vinyl Figures and loungefly accessories. The company has established strong retail partnerships. However, Funko faces challenges related to debt, inventory management, and changes in consumer preferences. They need to address these to improve their financial health, product development and increase competitive advantages in the industry.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Funko Inc. Investor Relations
- MarketWatch
- Company Filings
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Funko Inc
Exchange NASDAQ | Headquaters Everett, WA, United States | ||
IPO Launch date 2017-11-02 | CEO & Director Ms. Cynthia W. Williams | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 1267 | Website https://www.funko.com |
Full time employees 1267 | Website https://www.funko.com | ||
Funko, Inc., a pop culture consumer products company, designs, manufactures, and markets licensed pop culture products in the United States, Europe, and internationally. It offers media and entertainment content, including movies, television (TV) shows, video games, music, and sports; figures, handbags, backpacks, wallets, apparel, accessories, plush products, homewares, and digital non-fungible tokens; and art prints and vinyl records, posters, soundtracks, toys, apparel, books, games, and other collectibles. The company markets its products under the Pop!, Loungefly, Funko, Mystery Minis, Bitty Pop!, Funko action figures, Funko Plush, and Funko Soda brands; and licenses its properties under the classic evergreen, movie release, current TV, and current video game categories. The company sells its products through specialty retailers, mass-market retailers, e-commerce sites, and distributors; and at specialty licensing and comic book shows, conventions, and exhibitions, as well as through its e-commerce business. Funko, Inc. was incorporated in 2017 and is headquartered in Everett, Washington.
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