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Upturn AI SWOT - About
FNKO 
Funko Inc (FNKO)
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Upturn Advisory Summary
08/14/2025: FNKO (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $3.75
1 Year Target Price $3.75
| 1 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -4.24% | Avg. Invested days 38 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 152.11M USD | Price to earnings Ratio - | 1Y Target Price 3.75 |
Price to earnings Ratio - | 1Y Target Price 3.75 | ||
Volume (30-day avg) 2 | Beta 0.82 | 52 Weeks Range 2.22 - 14.65 | Updated Date 08/15/2025 |
52 Weeks Range 2.22 - 14.65 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate -0.32 | Actual 0.48 |
Profitability
Profit Margin -6.72% | Operating Margin (TTM) -17.96% |
Management Effectiveness
Return on Assets (TTM) -3.51% | Return on Equity (TTM) -32.19% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 427074579 | Price to Sales(TTM) 0.16 |
Enterprise Value 427074579 | Price to Sales(TTM) 0.16 | ||
Enterprise Value to Revenue 0.44 | Enterprise Value to EBITDA 24.25 | Shares Outstanding 54717600 | Shares Floating 29318225 |
Shares Outstanding 54717600 | Shares Floating 29318225 | ||
Percent Insiders 9.5 | Percent Institutions 98.31 |
Upturn AI SWOT
Funko Inc
Company Overview
History and Background
Funko Inc. was founded in 1998 by Mike Becker as a bobblehead company. Initially, its focus was on nostalgia-themed products. It gained popularity with its Pop! Vinyl figures, transforming from a niche collectible producer to a pop culture phenomenon. It became a publicly traded company in 2017.
Core Business Areas
- Pop! Vinyl Figures: Funko's most recognizable product line, featuring stylized vinyl figures based on characters from various franchises, including movies, TV shows, video games, and comics.
- Other Collectibles: Includes action figures, plush toys, apparel, board games, Loungefly accessories, and other licensed merchandise.
- Direct-to-Consumer (DTC): Funko operates its own e-commerce platform and retail stores, offering exclusive products and experiences.
Leadership and Structure
The CEO is Michael D. Levin. The organizational structure includes departments for sales, marketing, product development, operations, and finance, reporting to the CEO.
Top Products and Market Share
Key Offerings
- Pop! Vinyl Figures: Funko Pop! figures are the company's flagship product, representing a significant portion of its revenue. The market share for Pop! figures within the broader collectible toy market is estimated to be significant, but precise figures are difficult to ascertain due to the fragmented nature of the market. Competitors include Hasbro's figurines, Mattel's action figures and collectible figurines from NECA.
- Loungefly Accessories: Loungefly designs and develops licensed accessories. It is estimated to contribute significantly to Funko's revenue. Competitors include conventional purse and wallet manufacturers and the brands from Disney itself.
Market Dynamics
Industry Overview
The pop culture collectibles market is characterized by strong demand for licensed merchandise, driven by fandom and nostalgia. Trends include increasing online sales, the rise of limited-edition collectibles, and growing interest in sustainable products.
Positioning
Funko Inc. is a leading player in the pop culture collectibles market, known for its wide range of licenses, accessible price points, and strong brand recognition. Its competitive advantage lies in its ability to rapidly develop and release new products based on trending properties.
Total Addressable Market (TAM)
The global licensed merchandise market is substantial, estimated to be in the hundreds of billions of dollars. Funko is positioned to capture a segment of this TAM through its collectible figures, accessories, and other products.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Wide range of licenses
- Rapid product development
- Accessible price points
- Established distribution network
Weaknesses
- Reliance on licensed properties
- Susceptibility to trend changes
- Inventory management challenges
- Dependence on a single product line (Pop! Figures)
Opportunities
- Expansion into new product categories
- Increased focus on direct-to-consumer sales
- Partnerships with retailers and licensors
- Growth in international markets
- Leveraging NFT and digital assets
Threats
- Changes in consumer preferences
- Competition from other collectible companies
- Counterfeit products
- Economic downturn
- Licensing costs and availability
Competitors and Market Share
Key Competitors
- MAT
- HAS
- JAKK
Competitive Landscape
Funko competes with large toy manufacturers and smaller collectible companies. Its advantages include its broad licensing portfolio and relatively low price points. Disadvantages may include over-reliance on a single product line and vulnerability to trend changes. However, these market share statistics are approximate since the precise market share split between these specific segments is hard to ascertain.
Major Acquisitions
Loungefly
- Year: 2017
- Acquisition Price (USD millions): 73
- Strategic Rationale: Expanded Funko's product offerings into accessories and strengthened its presence in the pop culture market.
Growth Trajectory and Initiatives
Historical Growth: Funko has experienced significant growth in revenue and popularity over the past decade. Growth has slowed in recent years and has become more volatile.
Future Projections: Future growth projections depend on analyst estimates and market conditions. Consult financial analysts' reports for projections.
Recent Initiatives: Recent initiatives may include expanding its direct-to-consumer business, launching new product lines, entering new markets, and expanding Loungefly division.
Summary
Funko is a leading pop culture collectible company known for its accessible products and diverse licenses. Its strength lies in its brand and ability to capitalize on trends. The company needs to diversify its product offerings and manage inventory efficiently. Reliance on licenses and the potential for trend shifts pose ongoing challenges.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Funko Inc. Investor Relations
- SEC Filings
- Market Research Reports
- Financial News Articles
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share figures are estimates. Financial data requires real-time updates and verification.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Funko Inc
Exchange NASDAQ | Headquaters Everett, WA, United States | ||
IPO Launch date 2017-11-02 | Interim CEO & Director Mr. Michael C. Lunsford | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 1108 | Website https://www.funko.com |
Full time employees 1108 | Website https://www.funko.com | ||
Funko, Inc., a pop culture consumer products company, designs, manufactures, and markets licensed pop culture products in the United States, Europe, and internationally. It offers media and entertainment content, including movies, television (TV) shows, video games, music, and sports; figures, handbags, backpacks, wallets, apparel, accessories, plush products, homewares, and digital non-fungible tokens; and art prints and vinyl records, posters, soundtracks, toys, apparel, books, games, and other collectibles. The company markets its products under the Pop!, Loungefly, Funko, Mystery Minis, Bitty Pop!, Funko action figures, Funko Plush, and Funko Soda brands; and licenses its properties under the classic evergreen, movie release, current TV, and current video game categories. The company sells its products through specialty retailers, mass-market retailers, e-commerce sites, and distributors; and at specialty licensing and comic book shows, conventions, and exhibitions, as well as through its e-commerce business. Funko, Inc. was incorporated in 2017 and is headquartered in Everett, Washington.
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