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Funko Inc (FNKO)

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Upturn Advisory Summary
10/23/2025: FNKO (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $3.75
1 Year Target Price $3.75
| 1 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -28.52% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 179.47M USD | Price to earnings Ratio - | 1Y Target Price 3.75 |
Price to earnings Ratio - | 1Y Target Price 3.75 | ||
Volume (30-day avg) 2 | Beta 0.81 | 52 Weeks Range 2.22 - 14.65 | Updated Date 10/24/2025 |
52 Weeks Range 2.22 - 14.65 | Updated Date 10/24/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.25 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-30 | When - | Estimate 0.0233 | Actual - |
Profitability
Profit Margin -6.72% | Operating Margin (TTM) -17.96% |
Management Effectiveness
Return on Assets (TTM) -3.51% | Return on Equity (TTM) -32.19% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 453886191 | Price to Sales(TTM) 0.18 |
Enterprise Value 453886191 | Price to Sales(TTM) 0.18 | ||
Enterprise Value to Revenue 0.47 | Enterprise Value to EBITDA 25.77 | Shares Outstanding 54717577 | Shares Floating 36832590 |
Shares Outstanding 54717577 | Shares Floating 36832590 | ||
Percent Insiders 1.22 | Percent Institutions 96.84 |
Upturn AI SWOT
Funko Inc

Company Overview
History and Background
Funko Inc. was founded in 1998 by Mike Becker. Initially, it focused on nostalgia-themed bobbleheads. It gained popularity with its Pop! Vinyl figures and has since expanded its product lines and licensing agreements to include a vast array of pop culture characters and brands.
Core Business Areas
- Pop! Vinyl Figures: Funko's flagship product line, featuring stylized vinyl figures of characters from movies, TV shows, video games, and other pop culture franchises.
- Other Figures & Collectibles: Includes other figure lines such as Mystery Minis, Action Figures, Plush, and apparel & accessories.
- Loungefly: Loungefly designs and develops licensed bags, wallets, and accessories.
- Accessories: Includes keychains, lanyards, pins, and other small accessories.
Leadership and Structure
The CEO is Michael R. Levin. The organizational structure consists of departments focused on product development, licensing, sales, marketing, and operations.
Top Products and Market Share
Key Offerings
- Pop! Vinyl Figures: Stylized vinyl figures covering a wide range of pop culture licenses. While precise market share data is difficult to obtain for this specific product category, Pop! figures are a major driver of Funko's revenue. Competitors include McFarlane Toys and NECA.
- Loungefly Bags and Accessories: Licensed bags and accessories featuring pop culture characters. They are a significant source of revenue. Competitors include Bioworld and Hot Topic's licensed merchandise. The total addressable market for handbags is large and varied.
Market Dynamics
Industry Overview
The collectibles industry is driven by nostalgia, fandom, and limited-edition releases. It is highly competitive and influenced by trends in pop culture, media, and entertainment.
Positioning
Funko is a major player in the pop culture collectibles market, known for its diverse range of licenses and affordable pricing. It benefits from its strong brand recognition and widespread distribution network.
Total Addressable Market (TAM)
The global collectibles market is estimated to be worth billions of dollars annually. Funko is well-positioned to capture a significant portion of this market with its diverse product offerings and licensing agreements.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive licensing agreements
- Wide product range
- Affordable pricing
- Strong retail distribution network
Weaknesses
- Reliance on licensed properties
- Susceptibility to trends and fads
- Inventory management challenges
- Potential for overproduction of certain lines
- Concentrated customer base
Opportunities
- Expansion into new product categories
- Growth in international markets
- Leveraging digital platforms and e-commerce
- Partnerships with other entertainment companies
- Expanding collaborations with artists and designers
Threats
- Competition from other collectible companies
- Changes in consumer preferences
- Economic downturns
- Counterfeit products
- Disruptions in the supply chain
Competitors and Market Share
Key Competitors
- MAT
- HAS
- JAKK
Competitive Landscape
Funkou2019s competitive advantage lies in its wide range of licenses and affordable pricing. Disadvantages include relying on third party licenses and changing trends.
Major Acquisitions
Loungefly
- Year: 2017
- Acquisition Price (USD millions): 72
- Strategic Rationale: Expanded Funko's product offerings into bags and accessories and increased exposure in the female demographic.
Growth Trajectory and Initiatives
Historical Growth: Funko has experienced periods of rapid growth driven by the popularity of its Pop! Vinyl figures and licensing agreements.
Future Projections: Future growth projections vary depending on analyst estimates, market conditions, and company performance.
Recent Initiatives: Recent initiatives include expanding product lines, focusing on e-commerce, and strengthening licensing agreements.
Summary
Funko has established a strong brand presence in the pop culture collectibles market with its affordable, stylized figures. Its reliance on licensed properties and susceptibility to trends pose challenges. Strategic initiatives to expand product lines and strengthen e-commerce could fuel growth. Investors should monitor trends and market demand closely to determine the company's potential.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Industry News Articles
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Funko Inc
Exchange NASDAQ | Headquaters Everett, WA, United States | ||
IPO Launch date 2017-11-02 | CEO & Director Mr. Josh Simon | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 1108 | Website https://www.funko.com |
Full time employees 1108 | Website https://www.funko.com | ||
Funko, Inc., a pop culture consumer products company, designs, manufactures, and markets licensed pop culture products in the United States, Europe, and internationally. It offers media and entertainment content, including movies, television (TV) shows, video games, music, and sports; figures, handbags, backpacks, wallets, apparel, accessories, plush products, homewares, and digital non-fungible tokens; and art prints and vinyl records, posters, soundtracks, toys, apparel, books, games, and other collectibles. The company markets its products under the Pop!, Loungefly, Funko, Mystery Minis, Bitty Pop!, Funko action figures, Funko Plush, and Funko Soda brands; and licenses its properties under the classic evergreen, movie release, current TV, and current video game categories. The company sells its products through specialty retailers, mass-market retailers, e-commerce sites, and distributors; and at specialty licensing and comic book shows, conventions, and exhibitions, as well as through its e-commerce business. Funko, Inc. was incorporated in 2017 and is headquartered in Everett, Washington.

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