Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
FOUR 
Shift4 Payments Inc (FOUR)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/28/2025: FOUR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $110.62
1 Year Target Price $110.62
| 13 | Strong Buy |
| 5 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 3.96% | Avg. Invested days 55 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.00B USD | Price to earnings Ratio 34 | 1Y Target Price 110.62 |
Price to earnings Ratio 34 | 1Y Target Price 110.62 | ||
Volume (30-day avg) 23 | Beta 1.81 | 52 Weeks Range 68.09 - 127.50 | Updated Date 08/29/2025 |
52 Weeks Range 68.09 - 127.50 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.66 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-05 | When - | Estimate 1.22 | Actual 1.1 |
Profitability
Profit Margin 6.11% | Operating Margin (TTM) 9.16% |
Management Effectiveness
Return on Assets (TTM) 3.61% | Return on Equity (TTM) 18.28% |
Valuation
Trailing PE 34 | Forward PE 17.12 | Enterprise Value 7994612136 | Price to Sales(TTM) 2.21 |
Enterprise Value 7994612136 | Price to Sales(TTM) 2.21 | ||
Enterprise Value to Revenue 2.21 | Enterprise Value to EBITDA 18.56 | Shares Outstanding 67291200 | Shares Floating 54204045 |
Shares Outstanding 67291200 | Shares Floating 54204045 | ||
Percent Insiders 2.42 | Percent Institutions 133.72 |
Upturn AI SWOT
Shift4 Payments Inc
Company Overview
History and Background
Shift4 Payments, Inc. was founded in 1999 by Jared Isaacman. Initially, it provided payment processing services to the hospitality industry. Over time, it expanded its offerings to include point-of-sale (POS) systems and related technologies, growing through acquisitions and organic development.
Core Business Areas
- Payment Processing: Provides secure and reliable payment processing services for merchants across various industries.
- Point-of-Sale (POS) Solutions: Offers a suite of POS systems and software tailored to the needs of different businesses, including restaurants, hotels, and retail stores.
- Integrated Payments: Integrates payment processing directly into various software platforms, allowing businesses to accept payments seamlessly within their existing workflows.
- Loyalty and Marketing Solutions: Provides loyalty programs, marketing tools, and customer relationship management (CRM) capabilities to help merchants attract and retain customers.
Leadership and Structure
Jared Isaacman is the Founder and CEO. The company has a typical corporate structure with executive leadership overseeing various departments such as sales, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- SkyTab POS: A comprehensive POS system designed for the hospitality industry. Shift4 claims it is the fastest growing POS in the market. Competitors include Toast, Block (Square) and Lightspeed.
- DOLLARS ON THE NETu00ae: A secure payment gateway. Competitors include Authorize.net and Stripe
- VenueNext: A platform for mobile commerce and digital experiences in stadiums and other venues. Competitors include Fanatics and Aramark
Market Dynamics
Industry Overview
The payment processing industry is highly competitive and rapidly evolving, driven by technological advancements, changing consumer preferences, and increasing regulatory scrutiny. There is a shift towards integrated payment solutions, mobile payments, and enhanced security measures.
Positioning
Shift4 Payments is positioned as a leading provider of integrated payment solutions, particularly in the hospitality and restaurant sectors. Its competitive advantages include its comprehensive product suite, its focus on customer service, and its strategic partnerships.
Total Addressable Market (TAM)
The global digital payments market is expected to reach trillions of dollars. Shift4 Payments is well-positioned to capture a significant share of this market, particularly through its focus on specific verticals and its integrated solutions.
Upturn SWOT Analysis
Strengths
- Strong presence in the hospitality and restaurant sectors
- Comprehensive suite of integrated payment solutions
- Innovative technology and product development
- Strategic partnerships and acquisitions
Weaknesses
- High dependence on specific industries
- Integration risks associated with acquisitions
- Competition from larger, more diversified payment processors
- Potential vulnerability to cybersecurity threats
Opportunities
- Expansion into new industries and geographies
- Growth in mobile payments and e-commerce
- Increasing demand for integrated payment solutions
- Potential for strategic alliances and partnerships
Threats
- Intense competition from established and emerging players
- Changing regulatory landscape and compliance requirements
- Economic downturn and reduced consumer spending
- Technological disruptions and cybersecurity risks
Competitors and Market Share
Key Competitors
- FIS
- GPN
- SQ
- ADYEY
Competitive Landscape
Shift4 Payments offers a comprehensive suite of integrated payment solutions, positioning it favorably against competitors. While larger players like FIS and GPN have greater scale, Shift4's focus on specific verticals gives it a competitive edge. Competitors such as SQ are popular because of their ease of use.
Major Acquisitions
The Giving Block
- Year: 2022
- Acquisition Price (USD millions): 54
- Strategic Rationale: Expanded Shift4's capabilities to include cryptocurrency donations for nonprofits.
Growth Trajectory and Initiatives
Historical Growth: Shift4 Payments Inc. has experienced significant growth in recent years, driven by organic expansion, acquisitions, and strategic partnerships.
Future Projections: Analysts project continued growth for Shift4 Payments Inc., driven by the increasing adoption of digital payments, expansion into new markets, and product innovation.
Recent Initiatives: Recent strategic initiatives undertaken by Shift4 Payments Inc. include the acquisition of [Company Name], the launch of [New Product], and the expansion into [New Market].
Summary
Shift4 Payments is a strong player in the payment processing industry, especially in the hospitality sector. Its integrated payment solutions and focus on customer service provide a competitive advantage. While it faces competition from larger and more diversified companies, its growth trajectory and strategic initiatives are promising. Shift4 must continue to innovate and expand its offerings to maintain its market position and capitalize on the growing digital payments market, including cyber security threat.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Investor Presentations
- Industry Reports
- Third-Party Financial Data Providers
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market conditions and company performance are subject to change, and past performance is not indicative of future results. Investment decisions should be based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Shift4 Payments Inc
Exchange NYSE | Headquaters Center Valley, PA, United States | ||
IPO Launch date 2020-06-05 | President, CEO, Principal Executive Officer & Director Mr. David Taylor Lauber | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 4000 | Website https://www.shift4.com |
Full time employees 4000 | Website https://www.shift4.com | ||
Shift4 Payments, Inc. engages in the provision of software and payment processing solutions in the United States and internationally. The company offers payments platform, which provides omni channel card acceptance; and processing solutions across multiple payment types, including credit, debit, contactless card, Europay, MasterCard and Visa, QR Pay, and mobile wallets, as well as alternative payment methods, such as Apple Pay, Google Pay, Alipay, and WeChat Pay. It provides technology solutions, such as SkyTab POS, which provides purpose-built POS workstations; SkyTab Mobile, which provides pay-at-the-table, order-at-the-table, delivery, customer feedback, and email marketing solutions; SkyTab Venue, which provides mobile ordering, countertop POS, self-service kiosk, and digital wallet solutions; Lighthouse, a cloud-based suite of business intelligence tools that includes customer engagement, social media management, online reputation management, scheduling and product pricing, as well as extensive reporting and analytics; The Giving Block, a cryptocurrency donation marketplace; Shift4Shop, an ecommerce platform that creates a webstore and tools to manage product catalog, order fulfillment and inventory management, search engine optimization, and secure hosting; and Marketplace that enables integrations into third-party applications, as well as loyalty and inventory management. In addition, the company provides merchant operations and support services, including underwriting, onboarding, and activation; training; risk management; and support. It also provides software partner operations and support services, including software integrations and compliance management; partner support; and partner services. The company distributes its products through independent software vendors, internal sales and support network, enterprises, and value-added resellers. The company was founded in 1999 and is headquartered in Center Valley, Pennsylvania.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.