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Upturn AI SWOT - About
FRME 
First Merchants Corporation (FRME)
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Upturn Advisory Summary
09/17/2025: FRME (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $46.83
1 Year Target Price $46.83
| 2 | Strong Buy |
| 3 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -19.26% | Avg. Invested days 29 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.30B USD | Price to earnings Ratio 10.35 | 1Y Target Price 46.83 |
Price to earnings Ratio 10.35 | 1Y Target Price 46.83 | ||
Volume (30-day avg) 6 | Beta 1.1 | 52 Weeks Range 32.52 - 44.54 | Updated Date 09/17/2025 |
52 Weeks Range 32.52 - 44.54 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 3.57% | Basic EPS (TTM) 3.85 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 35.34% | Operating Margin (TTM) 44.23% |
Management Effectiveness
Return on Assets (TTM) 1.22% | Return on Equity (TTM) 9.9% |
Valuation
Trailing PE 10.35 | Forward PE 11.07 | Enterprise Value 3157824768 | Price to Sales(TTM) 3.6 |
Enterprise Value 3157824768 | Price to Sales(TTM) 3.6 | ||
Enterprise Value to Revenue 5.12 | Enterprise Value to EBITDA - | Shares Outstanding 57732339 | Shares Floating 56750312 |
Shares Outstanding 57732339 | Shares Floating 56750312 | ||
Percent Insiders 1.63 | Percent Institutions 78.66 |
Upturn AI SWOT
First Merchants Corporation
Company Overview
History and Background
First Merchants Corporation was founded in 1893 in Muncie, Indiana. It has grown through acquisitions and organic expansion to become a leading financial services provider in the Midwest.
Core Business Areas
- Commercial Banking: Offers a range of lending and deposit products to businesses of all sizes, including commercial real estate, equipment financing, and working capital solutions.
- Retail Banking: Provides personal banking services, including checking and savings accounts, mortgages, and consumer loans, through a network of branches.
- Wealth Management: Offers investment management, trust, and estate planning services to individuals and families.
Leadership and Structure
The company is led by a board of directors and an executive management team. The organizational structure includes various business lines and support functions.
Top Products and Market Share
Key Offerings
- Commercial Loans: Offerings include term loans, lines of credit, and commercial real estate financing. Competitors include regional and national banks like Old National Bancorp, Huntington Bancshares, and JPMorgan Chase. Limited detailed market share available. Performance driver.
- Mortgage Loans: Offer fixed-rate and adjustable-rate mortgages for home purchase and refinance. Competitors include Rocket Mortgage, United Wholesale Mortgage, and other national and regional mortgage lenders. Limited detailed market share available. Performance driver.
- Deposit Accounts: Offer a variety of checking, savings, and money market accounts. Competitors include other banks, credit unions and online banking institutions like Ally Bank. Limited detailed market share available. Foundation for revenue.
Market Dynamics
Industry Overview
The banking industry is currently facing increased competition, rising interest rates, and evolving customer expectations. Regulatory changes and technological advancements are also shaping the landscape.
Positioning
First Merchants Corporation is a regional bank focused on providing community-based banking services. Its competitive advantages include a strong customer relationships, local market expertise, and a diversified revenue stream.
Total Addressable Market (TAM)
The TAM for regional banking in the Midwest is estimated to be in the billions of dollars. First Merchants is well positioned to capture a portion of this market through its branch network and digital banking capabilities.
Upturn SWOT Analysis
Strengths
- Strong regional presence
- Diversified revenue stream
- Experienced management team
- Solid capital position
Weaknesses
- Limited geographic reach compared to national banks
- Reliance on traditional banking services
- Sensitivity to interest rate fluctuations
Opportunities
- Expansion into new markets
- Increased adoption of digital banking services
- Acquisitions of smaller banks
- Growing wealth management business
Threats
- Increased competition from fintech companies
- Economic downturn
- Regulatory changes
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- Huntington Bancshares (HBAN)
- Old National Bancorp (ONB)
- Fifth Third Bancorp (FITB)
Competitive Landscape
First Merchants competes with larger regional and national banks. It differentiates itself through community focus and personalized service.
Major Acquisitions
Sellersburg Bancorp
- Year: 2022
- Acquisition Price (USD millions): 94
- Strategic Rationale: Expanded presence in the Louisville metropolitan area and added approximately $573 million in assets.
Growth Trajectory and Initiatives
Historical Growth: First Merchants has demonstrated growth through acquisitions and organic expansion. Refer to published financial reports for current details.
Future Projections: Analyst estimates vary depending on market conditions and company performance. Consult financial analysis websites for estimates.
Recent Initiatives: Focus on digital transformation, expansion of wealth management services, and strategic acquisitions.
Summary
First Merchants Corporation is a stable regional bank with a strong presence in the Midwest. It has a diversified revenue stream and a history of consistent performance. However, it faces increasing competition and must adapt to evolving customer expectations and digital banking trends to maintain its growth trajectory.
Peer Comparison
Sources and Disclaimers
Data Sources:
- First Merchants Corporation Investor Relations
- SEC Filings
- Financial News Providers
- Analyst Reports (where accessible)
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change over time.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About First Merchants Corporation
Exchange NASDAQ | Headquaters Muncie, IN, United States | ||
IPO Launch date 1992-02-25 | CEO & Director Mr. Mark K. Hardwick CPA | ||
Sector Financial Services | Industry Banks - Regional | Full time employees 2120 | Website https://www.firstmerchants.com |
Full time employees 2120 | Website https://www.firstmerchants.com | ||
First Merchants Corporation operates as the financial holding company for First Merchants Bank that provides commercial and consumer banking services. The company offers a range of financial services, including checking, savings, and deposit products; debit and credit cards; mortgages, home equity lending, vehicle loans, and personal loans; and local commercial lending, asset-based lending solutions, agricultural lending, commercial real estate solutions, debt capital markets, practice finance, public finance, small business administration lending, and sponsor finance services. It also provides personal and commercial wealth management services, trust services, retirement planning, brokerage, investment management, private banking, fiduciary estate, and financial planning services. The company operates banking locations in Indiana, Ohio, and Michigan counties. It offers its services through electronic and mobile delivery channels. First Merchants Corporation was founded in 1893 and is headquartered in Muncie, Indiana.
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