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Upturn AI SWOT - About
First Merchants Corporation Depository Shares (FRMEP)
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Upturn Advisory Summary
10/14/2025: FRMEP (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 12.18% | Avg. Invested days 95 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/14/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio 6.66 | 1Y Target Price - |
Price to earnings Ratio 6.66 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.04 | 52 Weeks Range 22.13 - 25.85 | Updated Date 06/29/2025 |
52 Weeks Range 22.13 - 25.85 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 7.39% | Basic EPS (TTM) 3.81 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 33.93% | Operating Margin (TTM) 44.19% |
Management Effectiveness
Return on Assets (TTM) 1.14% | Return on Equity (TTM) 9.16% |
Valuation
Trailing PE 6.66 | Forward PE - | Enterprise Value 2430146304 | Price to Sales(TTM) - |
Enterprise Value 2430146304 | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 57397398 |
Shares Outstanding - | Shares Floating 57397398 | ||
Percent Insiders - | Percent Institutions 711.2 |
Upturn AI SWOT
First Merchants Corporation Depository Shares
Company Overview
History and Background
First Merchants Corporation is a financial holding company headquartered in Muncie, Indiana. Founded in 1893, it has grown through organic expansion and acquisitions to become a leading regional bank in the Midwest.
Core Business Areas
- Commercial Banking: Provides a range of lending, deposit, and treasury management services to businesses.
- Retail Banking: Offers personal banking services, including checking and savings accounts, mortgages, and personal loans.
- Wealth Management: Delivers investment management, trust, and financial planning services to individuals and families.
Leadership and Structure
The leadership team consists of the CEO, CFO, and other key executives. The organizational structure is a typical hierarchical structure with various departments and regional divisions reporting to the corporate headquarters.
Top Products and Market Share
Key Offerings
- Commercial Loans: Provides loans to businesses for various purposes, including working capital, equipment financing, and real estate. Market share varies by region; competitors include larger national and regional banks (e.g., JPMorgan Chase, PNC). No exact revenue is available.
- Mortgage Loans: Offers mortgage loans to individuals for home purchases and refinancing. Market share varies significantly by geographic area. Competitors include national mortgage lenders like Rocket Mortgage and local credit unions. No exact revenue is available.
- Wealth Management Services: Offers investment advice, financial planning, and trust services to high-net-worth individuals and families. Competitors include national brokerage firms like Merrill Lynch and independent RIAs. No exact revenue is available.
Market Dynamics
Industry Overview
The banking industry is characterized by increasing competition, regulatory changes, and technological advancements. Interest rate fluctuations and economic conditions significantly impact profitability.
Positioning
First Merchants is a regional bank focused on serving the Midwest. Its competitive advantages include strong customer relationships, local market knowledge, and a commitment to community involvement.
Total Addressable Market (TAM)
The TAM for regional banking in the Midwest is estimated to be in the hundreds of billions of dollars. First Merchants is positioned to capture a portion of this TAM through its strong presence in key markets and its focus on customer service.
Upturn SWOT Analysis
Strengths
- Strong regional presence
- Experienced management team
- Diversified business lines
- Commitment to customer service
- Solid financial performance
Weaknesses
- Limited geographic footprint
- Less brand recognition compared to national banks
- Potential for higher cost structure compared to larger competitors
- Reliance on Midwest economy
Opportunities
- Expansion into new markets
- Acquisition of smaller banks
- Increased adoption of digital banking technologies
- Growing demand for wealth management services
Threats
- Increasing competition from national banks and fintech companies
- Economic downturn
- Rising interest rates
- Regulatory changes
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- PNC
- JPM
- USB
- KEY
Competitive Landscape
First Merchants faces intense competition from larger national and regional banks. Its competitive advantages include strong customer relationships and local market knowledge. Disadvantages include limited geographic footprint and less brand recognition.
Major Acquisitions
Lafayette Community Bank
- Year: 2016
- Acquisition Price (USD millions): 66.1
- Strategic Rationale: Expanded First Merchants' presence in the Lafayette, Indiana market.
American Community Bancorp
- Year: 2014
- Acquisition Price (USD millions): 46.9
- Strategic Rationale: Strengthened First Merchantsu2019 footprint in East Central Indiana.
Growth Trajectory and Initiatives
Historical Growth: First Merchants has grown steadily through organic expansion and acquisitions. Historical growth trends can be assessed by analyzing revenue and earnings data from past years.
Future Projections: Analyst estimates for future growth can be found on financial websites and in research reports. These estimates typically project revenue and earnings growth for the next few years.
Recent Initiatives: Recent strategic initiatives may include acquisitions, branch expansions, and investments in digital banking technologies. Information on these initiatives can be found in press releases and investor presentations.
Summary
First Merchants is a solid regional bank with a strong presence in the Midwest. Its strengths lie in its customer relationships and local market knowledge. However, it faces competition from larger national banks and needs to continue to invest in digital technologies to remain competitive and keep pace with market demands.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Yahoo Finance
- Company filings
- FDIC.gov
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share estimates are approximate. Financial data is based on publicly available information and may be subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About First Merchants Corporation Depository Shares
Exchange NASDAQ | Headquaters Muncie, IN, United States | ||
IPO Launch date 2022-04-01 | CEO & Director Mr. Mark K. Hardwick CPA | ||
Sector Financial Services | Industry Banks - Regional | Full time employees 2120 | Website https://www.firstmerchants.com |
Full time employees 2120 | Website https://www.firstmerchants.com | ||
First Merchants Corporation operates as the financial holding company for First Merchants Bank that provides commercial and consumer banking services. The company offers a range of financial services, including checking, savings, and deposit products; debit and credit cards; mortgages, home equity lending, vehicle loans, and personal loans; and local commercial lending, asset-based lending solutions, agricultural lending, commercial real estate solutions, debt capital markets, practice finance, public finance, small business administration lending, and sponsor finance services. It also provides personal and commercial wealth management services, trust services, retirement planning, brokerage, investment management, private banking, fiduciary estate, and financial planning services. The company operates banking locations in Indiana, Ohio, and Michigan counties. It offers its services through electronic and mobile delivery channels. First Merchants Corporation was founded in 1893 and is headquartered in Muncie, Indiana.
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