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Upturn AI SWOT - About
First Merchants Corporation Depository Shares (FRMEP)
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Upturn Advisory Summary
09/12/2025: FRMEP (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 12.09% | Avg. Invested days 89 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio 6.66 | 1Y Target Price - |
Price to earnings Ratio 6.66 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.04 | 52 Weeks Range 22.13 - 25.85 | Updated Date 06/29/2025 |
52 Weeks Range 22.13 - 25.85 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 7.39% | Basic EPS (TTM) 3.81 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 33.93% | Operating Margin (TTM) 44.19% |
Management Effectiveness
Return on Assets (TTM) 1.14% | Return on Equity (TTM) 9.16% |
Valuation
Trailing PE 6.66 | Forward PE - | Enterprise Value 2430146304 | Price to Sales(TTM) - |
Enterprise Value 2430146304 | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 57397398 |
Shares Outstanding - | Shares Floating 57397398 | ||
Percent Insiders - | Percent Institutions 711.2 |
Upturn AI SWOT
First Merchants Corporation Depository Shares
Company Overview
History and Background
First Merchants Corporation, founded in 1893, has grown from a local lending institution to a regional financial services provider. It has expanded through acquisitions and organic growth, adapting to changing economic landscapes.
Core Business Areas
- Commercial Banking: Offers lending, deposit, and treasury management services to businesses of all sizes.
- Retail Banking: Provides personal banking services including checking, savings, mortgages, and personal loans.
- Wealth Management: Offers investment management, trust services, and financial planning.
Leadership and Structure
The leadership team consists of the CEO, CFO, and various executive vice presidents overseeing different business segments. The organizational structure is hierarchical, with regional and departmental managers reporting to senior leadership.
Top Products and Market Share
Key Offerings
- Commercial Loans: Loans to businesses for various purposes, including working capital and expansion. Market share is regional, competing with national and regional banks. Competitors: JP Morgan Chase, Huntington Bancshares.
- Mortgages: Residential mortgage loans. Competes with both large national lenders and smaller local banks. Competitors: Rocket Mortgage, Wells Fargo.
- Wealth Management Services: Financial planning, investment management, and trust services. Competitors: Merrill Lynch, Edward Jones.
Market Dynamics
Industry Overview
The banking industry is currently facing challenges such as rising interest rates, increased regulatory scrutiny, and competition from fintech companies. Consolidation within the industry continues.
Positioning
First Merchants Corporation focuses on serving the Midwestern region, differentiating itself through personalized service and community involvement.
Total Addressable Market (TAM)
The TAM for banking services in the Midwest is estimated at billions of dollars. First Merchants Corporation aims to capture a larger share through strategic acquisitions and organic growth.
Upturn SWOT Analysis
Strengths
- Strong regional presence
- Diversified revenue streams
- Experienced management team
- Solid capital base
Weaknesses
- Limited geographic reach
- Higher expense ratio than peers
- Dependence on regional economy
- Less technological innovation compared to competitors
Opportunities
- Further acquisitions in the Midwest
- Expansion of wealth management services
- Increased adoption of digital banking
- Growth in commercial lending
Threats
- Rising interest rates
- Increased competition from fintech companies
- Economic downturn in the Midwest
- Regulatory changes
Competitors and Market Share
Key Competitors
- Huntington Bancshares (HBAN)
- Old National Bancorp (ONB)
- Fifth Third Bancorp (FITB)
Competitive Landscape
First Merchants competes with larger national and regional banks. Its strength lies in its local market expertise and customer relationships. However, it faces challenges from larger institutions with greater resources.
Major Acquisitions
HopFed Bancorp, Inc.
- Year: 2022
- Acquisition Price (USD millions): 134.3
- Strategic Rationale: Expanded First Merchants' footprint into new markets in Kentucky and Tennessee.
Growth Trajectory and Initiatives
Historical Growth: Discuss First Merchants Corporation Depository Shares's growth trends over the past years.
Future Projections: Provide projections for First Merchants Corporation Depository Shares's future growth based on analyst estimates.
Recent Initiatives: Highlight recent strategic initiatives undertaken by First Merchants Corporation Depository Shares.
Summary
First Merchants Corporation is a regional bank with a strong presence in the Midwest, benefiting from diversified revenue streams and experienced management. However, its limited geographic reach and dependence on the regional economy pose challenges. Strategic acquisitions and digital banking initiatives can drive future growth, but the bank must navigate rising interest rates and increasing competition from fintech companies.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Market Research Reports
- Analyst Estimates
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is approximate and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About First Merchants Corporation Depository Shares
Exchange NASDAQ | Headquaters Muncie, IN, United States | ||
IPO Launch date 2022-04-01 | CEO & Director Mr. Mark K. Hardwick CPA | ||
Sector Financial Services | Industry Banks - Regional | Full time employees 2120 | Website https://www.firstmerchants.com |
Full time employees 2120 | Website https://www.firstmerchants.com | ||
First Merchants Corporation operates as the financial holding company for First Merchants Bank that provides commercial and consumer banking services. The company offers a range of financial services, including checking, savings, and deposit products; debit and credit cards; mortgages, home equity lending, vehicle loans, and personal loans; and local commercial lending, asset-based lending solutions, agricultural lending, commercial real estate solutions, debt capital markets, practice finance, public finance, small business administration lending, and sponsor finance services. It also provides personal and commercial wealth management services, trust services, retirement planning, brokerage, investment management, private banking, fiduciary estate, and financial planning services. The company operates banking locations in Indiana, Ohio, and Michigan counties. It offers its services through electronic and mobile delivery channels. First Merchants Corporation was founded in 1893 and is headquartered in Muncie, Indiana.
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