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Jfrog Ltd (FROG)



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Upturn Advisory Summary
08/14/2025: FROG (1-star) is a SELL. SELL since 2 days. Profits (-3.39%). Updated daily EoD!
1 Year Target Price $52.31
1 Year Target Price $52.31
12 | Strong Buy |
5 | Buy |
3 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 77.96% | Avg. Invested days 43 | Today’s Advisory SELL |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.99B USD | Price to earnings Ratio - | 1Y Target Price 52.31 |
Price to earnings Ratio - | 1Y Target Price 52.31 | ||
Volume (30-day avg) 20 | Beta 1.06 | 52 Weeks Range 25.93 - 46.64 | Updated Date 08/15/2025 |
52 Weeks Range 25.93 - 46.64 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.77 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When After Market | Estimate -0.2 | Actual -0.19 |
Profitability
Profit Margin -18.18% | Operating Margin (TTM) -19.12% |
Management Effectiveness
Return on Assets (TTM) -5.44% | Return on Equity (TTM) -11.15% |
Valuation
Trailing PE - | Forward PE 60.98 | Enterprise Value 4390514661 | Price to Sales(TTM) 10.51 |
Enterprise Value 4390514661 | Price to Sales(TTM) 10.51 | ||
Enterprise Value to Revenue 9.25 | Enterprise Value to EBITDA -62.99 | Shares Outstanding 116742000 | Shares Floating 100980460 |
Shares Outstanding 116742000 | Shares Floating 100980460 | ||
Percent Insiders 13.37 | Percent Institutions 73.07 |
Upturn AI SWOT
Jfrog Ltd

Company Overview
History and Background
JFrog Ltd. was founded in 2008 by Shlomi Ben Haim, Yoav Landman, and Fred Simon. Initially focused on streamlining software release management, it has grown into a comprehensive DevOps platform provider. Key milestones include the launch of Artifactory, Bintray, and Xray, as well as its IPO in 2020.
Core Business Areas
- DevOps Platform: Provides a comprehensive platform for managing the entire software development lifecycle, from code to deployment. Includes artifact repository management, security scanning, and distribution capabilities.
Leadership and Structure
The leadership team includes Shlomi Ben Haim (CEO), Jacob Shulman (CFO). The organizational structure is typical of a technology company, with departments focused on engineering, sales, marketing, and customer success.
Top Products and Market Share
Key Offerings
- Artifactory: A universal artifact repository manager that supports various package types, enabling efficient storage and management of software components. Market share is estimated around 25-30% in the universal repository management segment. Competitors include Sonatype Nexus Repository, and cloud provider solutions like AWS CodeArtifact, Azure Artifacts.
- Xray: A software composition analysis tool that scans artifacts for security vulnerabilities and license compliance issues. Competitors include Snyk, Black Duck Software (Synopsys), and Mend (formerly WhiteSource).
- Distribution: A solution that allows for fast, reliable, and secure software distribution to remote sites and edge devices. Competitors include Akamai, Fastly and Cloudflare.
Market Dynamics
Industry Overview
The DevOps market is experiencing significant growth, driven by the increasing need for faster software release cycles and improved security. The market is highly competitive, with established players and emerging startups.
Positioning
JFrog is positioned as a leading provider of a comprehensive DevOps platform, differentiating itself through its universal artifact repository, robust security scanning, and distribution capabilities.
Total Addressable Market (TAM)
The DevOps market is estimated to be worth tens of billions of dollars. JFrog is positioned to capture a significant portion of this TAM by providing a comprehensive platform that addresses the needs of large enterprises.
Upturn SWOT Analysis
Strengths
- Comprehensive DevOps Platform
- Strong Artifact Repository Management
- Robust Security Scanning Capabilities
- Support for Various Package Types
Weaknesses
- Relatively High Price Point
- Complexity for Small Teams
- Reliance on Third-Party Integrations
Opportunities
- Expansion into New Markets
- Increased Adoption of DevOps Practices
- Integration with Cloud Platforms
- Growth in Edge Computing
Threats
- Intense Competition
- Security Vulnerabilities
- Economic Downturn
- Open-Source Alternatives
Competitors and Market Share
Key Competitors
- SONA
- DDOG
- SPLK
Competitive Landscape
JFrog's competitive advantage lies in its comprehensive platform and strong artifact repository management capabilities. However, it faces competition from established players like Sonatype and cloud providers, as well as emerging startups.
Major Acquisitions
Vdoo
- Year: 2021
- Acquisition Price (USD millions): 65
- Strategic Rationale: Enhanced security capabilities by integrating Vdoo's binary analysis platform to address vulnerabilities in IoT devices and embedded systems, expanding JFrogu2019s DevSecOps portfolio.
Growth Trajectory and Initiatives
Historical Growth: JFrog has experienced significant growth in recent years, driven by the increasing adoption of DevOps practices and the demand for its products.
Future Projections: Analyst estimates suggest that JFrog will continue to experience strong growth in the coming years, driven by its comprehensive platform and expanding market opportunities.
Recent Initiatives: Recent initiatives include the launch of new products and features, as well as partnerships with leading cloud providers.
Summary
JFrog is a strong player in the DevOps platform market, offering a comprehensive solution for managing the software development lifecycle. Their Artifactory product is well-regarded, but competition is intense. They need to continue innovating and expanding their product offerings to maintain their position and capitalize on the growing DevOps market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Analyst Reports
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is estimated and may not be precise. Please consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Jfrog Ltd
Exchange NASDAQ | Headquaters Sunnyvale, CA, United States | ||
IPO Launch date 2020-09-16 | Co-Founder, CEO & Chairman of the Board Mr. Shlomi Ben Haim | ||
Sector Technology | Industry Software - Application | Full time employees 1600 | Website https://www.jfrog.com |
Full time employees 1600 | Website https://www.jfrog.com |
JFrog Ltd. provides software supply chain platform in the United States, Israel, India, and internationally. The company offers JFrog Artifactory, a package repository that allows teams and organizations to store, update, and manage their software packages; JFrog Curation that functions as a guardian outside the software development pipeline, controlling the admission of packages into an organization, primarily from open source or public repositories; JFrog Xray, which scans JFrog Artifactory to secure all software packages; JFrog Advanced Security, an optional add-on for select JFrog subscriptions; and JFrog Runtime Security, an optional add-on for select JFrog subscriptions to work with other JFrog Security solutions. It also provides JFrog ML, a platform-integrated solution designed for data science and MLOps teams to transform and store data, build, train, and deploy models, and monitor the entire Machine Learning pipeline as part of the JFrog Software Supply Chain Platform; JFrog Distribution that provides software package distribution; and JFrog Connect, a device management solution that allows companies to manage software updates and monitor performance in IoT device fleets. In addition, the company offers JFrog Pro that provides access to the universal version of JFrog Artifactory and ongoing updates, upgrades, and bug fixes; JFrog Pro X, a self-hosted-only subscription; JFrog Enterprise X, which offers cluster configuration, federated repositories, multi-region replication, larger enterprise-scale deployments, service-level agreement support, and deeper security; and JFrog Enterprise Plus, a full platform subscription option. It serves technology, financial services, retail, healthcare, and telecommunications organizations. JFrog Ltd. was incorporated in 2008 and is headquartered in Sunnyvale, California.

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