Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
FROG 
Jfrog Ltd (FROG)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/15/2025: FROG (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
20 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $55.94
1 Year Target Price $55.94
| 12 | Strong Buy |
| 5 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 76.9% | Avg. Invested days 42 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.45B USD | Price to earnings Ratio - | 1Y Target Price 55.94 |
Price to earnings Ratio - | 1Y Target Price 55.94 | ||
Volume (30-day avg) 20 | Beta 1.06 | 52 Weeks Range 27.00 - 51.94 | Updated Date 10/17/2025 |
52 Weeks Range 27.00 - 51.94 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.77 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -18.18% | Operating Margin (TTM) -19.12% |
Management Effectiveness
Return on Assets (TTM) -5.44% | Return on Equity (TTM) -11.15% |
Valuation
Trailing PE - | Forward PE 59.52 | Enterprise Value 5015083109 | Price to Sales(TTM) 11.48 |
Enterprise Value 5015083109 | Price to Sales(TTM) 11.48 | ||
Enterprise Value to Revenue 10.56 | Enterprise Value to EBITDA -62.99 | Shares Outstanding 116741766 | Shares Floating 101626042 |
Shares Outstanding 116741766 | Shares Floating 101626042 | ||
Percent Insiders 13 | Percent Institutions 75.86 |
Upturn AI SWOT
Jfrog Ltd
Company Overview
History and Background
JFrog Ltd. was founded in 2008 by Shlomi Ben Haim, Yoav Landman, and Fred Simon. It began with Artifactory, a universal artifact repository manager, and has expanded to offer a comprehensive DevOps platform. JFrog went public on NASDAQ in September 2020.
Core Business Areas
- Binary Repository Management: Provides Artifactory, a universal repository manager for all types of software packages and artifacts.
- Software Distribution: Offers JFrog Distribution for secure and rapid software releases to edge devices and remote locations.
- Security and Compliance: Includes JFrog Xray, a universal security and compliance analysis tool for binaries and software components.
- DevOps Platform: Integrates all of its tools into a unified platform for managing the software development lifecycle.
Leadership and Structure
JFrog is led by CEO Shlomi Ben Haim. The company has a board of directors and operates with a functional organizational structure, with departments for engineering, sales, marketing, and customer success.
Top Products and Market Share
Key Offerings
- Artifactory: Artifactory is JFrog's flagship product, a universal artifact repository manager supporting various package formats and build tools. While precise market share data is difficult to obtain, Artifactory is considered a leader in the binary repository management space. Competitors include Sonatype Nexus Repository, GitLab Package Registry, and AWS CodeArtifact. Revenue generated from the overall JFrog platform was $347.4 million in 2023.
- Xray: Xray is a software composition analysis (SCA) tool that identifies vulnerabilities and compliance issues in binaries. It competes with tools like Snyk, Black Duck (Synopsys), and Mend (formerly WhiteSource). Market share data is not precisely available.
- Distribution: JFrog Distribution enables the secure and rapid distribution of software releases. Competitors are cloud provider's distribution services and custom-built solutions. Market share data is not readily available.
Market Dynamics
Industry Overview
The DevOps market is growing rapidly, driven by the need for faster software releases, increased automation, and improved security. Key trends include cloud-native development, DevSecOps, and continuous delivery.
Positioning
JFrog is positioned as a leader in the DevOps platform market, offering a comprehensive solution for managing the entire software release pipeline. Its competitive advantages include its universal repository support, strong security features, and robust automation capabilities.
Total Addressable Market (TAM)
The DevOps market is estimated to be worth tens of billions of dollars. JFrog is targeting a significant portion of this market by providing a complete solution for binary management and software distribution. The total addressable market is estimated at around $63 billion by 2027 according to various analyst reports.
Upturn SWOT Analysis
Strengths
- Comprehensive DevOps platform
- Universal artifact repository support
- Strong security features (Xray)
- Robust automation capabilities
- Strong brand reputation in the DevOps community
Weaknesses
- Complex product suite can be difficult to learn
- High pricing can be a barrier for smaller organizations
- Reliance on partnerships for certain integrations
Opportunities
- Expanding into new markets and geographies
- Integrating AI and machine learning into its platform
- Developing new products and services for emerging DevOps trends
- Acquiring complementary technologies and companies
Threats
- Competition from larger companies with more resources
- Open-source alternatives
- Economic downturns that reduce IT spending
- Security breaches that damage reputation
Competitors and Market Share
Key Competitors
- SONA
- MSFT
- AMZN
Competitive Landscape
JFrog's advantages lie in its specialized DevOps platform and universal artifact repository. Disadvantages include competing against larger players like Microsoft and Amazon.
Major Acquisitions
Upsolver
- Year: 2023
- Acquisition Price (USD millions): 31
- Strategic Rationale: Enhance JFrog's data pipeline integration and observability capabilities.
Growth Trajectory and Initiatives
Historical Growth: JFrog has experienced significant revenue growth since its founding, driven by the increasing adoption of DevOps practices.
Future Projections: Analysts project continued revenue growth for JFrog, driven by its strong product portfolio and expanding market presence. Revenue is estimated to be 424.2 million by 2024.
Recent Initiatives: JFrog has focused on expanding its cloud offerings, strengthening its security capabilities, and building partnerships with leading technology vendors.
Summary
JFrog is a key player in the DevOps solutions market with continuous growth driven by its comprehensive offerings. It has a strong market position, but faces competition from larger companies. While its revenue growth is solid, it must focus on improving its profitability. The company also needs to ensure that it can successfully compete against big tech providers in the cloud as well as secure more integration partnerships.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Analyst Reports
- Industry Publications
- Company Website
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change. Past performance is not indicative of future results. The AI-based rating is based on a specific algorithm and may not reflect all relevant factors.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Jfrog Ltd
Exchange NASDAQ | Headquaters Sunnyvale, CA, United States | ||
IPO Launch date 2020-09-16 | Co-Founder, CEO & Chairman of the Board Mr. Shlomi Ben Haim | ||
Sector Technology | Industry Software - Application | Full time employees 1600 | Website https://www.jfrog.com |
Full time employees 1600 | Website https://www.jfrog.com | ||
JFrog Ltd. provides software supply chain platform in the United States, Israel, India, and internationally. The company offers JFrog Artifactory, a package repository that allows teams and organizations to store, update, and manage their software packages; JFrog Curation that functions as a guardian outside the software development pipeline, controlling the admission of packages into an organization, primarily from open source or public repositories; JFrog Xray, which scans JFrog Artifactory to secure all software packages; JFrog Advanced Security, an optional add-on for select JFrog subscriptions; and JFrog Runtime Security, an optional add-on for select JFrog subscriptions to work with other JFrog Security solutions. It also provides JFrog ML, a platform-integrated solution designed for data science and MLOps teams to transform and store data, build, train, and deploy models, and monitor the entire Machine Learning pipeline as part of the JFrog Software Supply Chain Platform; JFrog Distribution that provides software package distribution; and JFrog Connect, a device management solution that allows companies to manage software updates and monitor performance in IoT device fleets. In addition, the company offers JFrog Pro that provides access to the universal version of JFrog Artifactory and ongoing updates, upgrades, and bug fixes; JFrog Pro X, a self-hosted-only subscription; JFrog Enterprise X, which offers cluster configuration, federated repositories, multi-region replication, larger enterprise-scale deployments, service-level agreement support, and deeper security; and JFrog Enterprise Plus, a full platform subscription option. It serves technology, financial services, retail, healthcare, and telecommunications organizations. JFrog Ltd. was incorporated in 2008 and is headquartered in Sunnyvale, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.