
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
- Analyst Ratings
Upturn AI SWOT
- About


Jfrog Ltd (FROG)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
06/27/2025: FROG (3-star) is a STRONG-BUY. BUY since 34 days. Profits (12.56%). Updated daily EoD!
Year Target Price $44.61
Year Target Price $44.61
12 | Strong Buy |
5 | Buy |
3 | Hold |
0 | Under performing |
0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 103.02% | Avg. Invested days 47 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.03B USD | Price to earnings Ratio - | 1Y Target Price 44.41 |
Price to earnings Ratio - | 1Y Target Price 44.41 | ||
Volume (30-day avg) - | Beta 1.07 | 52 Weeks Range 22.91 - 45.10 | Updated Date 06/29/2025 |
52 Weeks Range 22.91 - 45.10 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.71 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -17.52% | Operating Margin (TTM) -17.41% |
Management Effectiveness
Return on Assets (TTM) -5.26% | Return on Equity (TTM) -10.47% |
Valuation
Trailing PE - | Forward PE 62.89 | Enterprise Value 4482909455 | Price to Sales(TTM) 11.16 |
Enterprise Value 4482909455 | Price to Sales(TTM) 11.16 | ||
Enterprise Value to Revenue 9.95 | Enterprise Value to EBITDA -62.99 | Shares Outstanding 114571000 | Shares Floating 98962948 |
Shares Outstanding 114571000 | Shares Floating 98962948 | ||
Percent Insiders 13.82 | Percent Institutions 77.69 |
Analyst Ratings
Rating 4.45 | Target Price 44.61 | Buy 5 | Strong Buy 12 |
Buy 5 | Strong Buy 12 | ||
Hold 3 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Jfrog Ltd

Company Overview
History and Background
JFrog Ltd. was founded in 2008 by Shlomi Ben Haim, Yoav Landman, and Fred Simon. Initially focused on providing a better way to manage software artifacts, it evolved into a comprehensive DevOps platform. JFrog went public on the Nasdaq in September 2020.
Core Business Areas
- Development: Provides a platform for managing software artifacts, building, testing, and deploying software. Focuses on improving software release cycles and increasing efficiency.
- Security: Integrates security scanning into the development pipeline to identify and address vulnerabilities early in the process.
- Distribution: Facilitates the secure and rapid distribution of software releases to different environments and endpoints.
Leadership and Structure
Shlomi Ben Haim is the Co-Founder and CEO. Yoav Landman is the Co-Founder and CTO. The company operates with a standard functional organizational structure with departments like Engineering, Sales, Marketing, and Finance.
Top Products and Market Share
Key Offerings
- Artifactory: A universal artifact repository manager that supports various package formats and integrates with CI/CD tools. It helps in managing, securing, and distributing software artifacts. Competitors include Sonatype Nexus, Cloudsmith. Market share data is difficult to pinpoint exactly, but Artifactory is considered a leader in the universal repository space. Specific revenue data for Artifactory alone is not publicly broken out.
- Xray: A security vulnerability analysis tool that scans software artifacts for known vulnerabilities. Competitors include Snyk, Black Duck Software (Synopsys). Similar to Artifactory, market share is difficult to pinpoint precisely, though Xray is widely recognized for its security scanning capabilities. Specific revenue data for Xray alone is not publicly broken out.
- Distribution: A tool for distributing software releases across multiple environments and edge locations. This ensures fast and reliable software delivery. Competitors include Akamai, Fastly, and Cloudflare. Revenue data from distribution is not publicly available. Market Share is difficult to pinpoint precisely.
- Connect: JFrog Connect is a platform designed to securely deploy, manage, and monitor software updates on edge devices at scale. Competitors include Azure IoT Edge, AWS IoT Greengrass.
Market Dynamics
Industry Overview
The DevOps market is growing rapidly, driven by the increasing need for faster software release cycles and improved collaboration between development and operations teams. Cloud-native technologies and automation are key trends. The current market is competitive, with many vendors offering tools across different areas of the software development lifecycle.
Positioning
JFrog is positioned as a comprehensive DevOps platform provider, offering a suite of tools that cover the entire software development lifecycle from artifact management to distribution. JFrogu2019s competitive advantage lies in its universal repository approach, supporting diverse package types and integrating with various CI/CD tools.
Total Addressable Market (TAM)
Estimated TAM is in the billions of dollars, encompassing the entire DevOps market. JFrog is well positioned to capture a significant portion of this market with its comprehensive platform and strong focus on artifact management and security. TAM expected to be over 50 billion by 2027, growing to over 80 Billion by 2030.
Upturn SWOT Analysis
Strengths
- Comprehensive DevOps Platform
- Universal Artifact Repository
- Strong Security Integration
- Enterprise-Grade Scalability
- Strong Brand Recognition in the DevOps Community
Weaknesses
- Complex Product Suite Can Be Overwhelming
- Higher Pricing Compared to Some Competitors
- Integration Challenges with Legacy Systems
- Reliance on Open Source Ecosystem
Opportunities
- Expanding into New Markets and Geographies
- Acquiring Complementary Technologies
- Increasing Adoption of Cloud-Native Technologies
- Growing Demand for DevOps Security Solutions
- Growing need for edge deployment platforms
Threats
- Intense Competition from Established Players
- Rapidly Evolving Technology Landscape
- Security Vulnerabilities in Open Source Components
- Economic Downturn Impacting IT Spending
- Consolidation in the DevOps Market
Competitors and Market Share
Key Competitors
- SONA
- DDOG
- SPLK
- VMW
Competitive Landscape
JFrog competes with both specialized vendors and larger software companies offering DevOps solutions. Its advantages include its comprehensive platform, strong security integration, and enterprise-grade scalability. Disadvantages may include higher pricing and the complexity of its product suite.
Major Acquisitions
Vdoo
- Year: 2021
- Acquisition Price (USD millions): 68
- Strategic Rationale: To enhance JFrog's security capabilities by integrating Vdoo's advanced security platform for embedded and IoT devices.
Growth Trajectory and Initiatives
Historical Growth: JFrog has experienced strong revenue growth due to increasing adoption of its DevOps platform. Need to update with the latest data.
Future Projections: Analyst estimates project continued revenue growth for JFrog, driven by the expanding DevOps market. Need to update with the latest data.
Recent Initiatives: Recent initiatives include expanding its product portfolio with acquisitions, investing in cloud-native technologies, and strengthening its partnerships with major cloud providers.
Summary
JFrog is a strong player in the DevOps market with a comprehensive platform and solid growth trajectory. Their focus on artifact management and security is a key differentiator. The company needs to watch out for increasing competition and potential economic downturns. Expanding into new markets and continually innovating will be critical for sustaining growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Financial News Outlets (Yahoo Finance)
- Analyst Reports
- Industry Research Reports
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance can change rapidly. The financial metrics mentioned need to be updated to the latest available data before using this information
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Jfrog Ltd
Exchange NASDAQ | Headquaters Sunnyvale, CA, United States | ||
IPO Launch date 2020-09-16 | Co-Founder, CEO & Chairman of the Board Mr. Shlomi Ben Haim | ||
Sector Technology | Industry Software - Application | Full time employees 1600 | Website https://www.jfrog.com |
Full time employees 1600 | Website https://www.jfrog.com |
JFrog Ltd. provides software supply chain platform in the United States, Israel, India, and internationally. The company offers JFrog Artifactory, a package repository that allows teams and organizations to store, update, and manage their software packages; JFrog Curation that functions as a guardian outside the software development pipeline, controlling the admission of packages into an organization, primarily from open source or public repositories; JFrog Xray, which scans JFrog Artifactory to secure all software packages; JFrog Advanced Security, an optional add-on for select JFrog subscriptions; and JFrog Runtime Security, an optional add-on for select JFrog subscriptions to work with other JFrog Security solutions. It also provides JFrog ML, a platform-integrated solution designed for data science and MLOps teams to transform and store data, build, train, and deploy models, and monitor the entire Machine Learning pipeline as part of the JFrog Software Supply Chain Platform; JFrog Distribution that provides software package distribution; and JFrog Connect, a device management solution that allows companies to manage software updates and monitor performance in IoT device fleets. In addition, the company offers JFrog Pro that provides access to the universal version of JFrog Artifactory and ongoing updates, upgrades, and bug fixes; JFrog Pro X, a self-hosted-only subscription; JFrog Enterprise X, which offers cluster configuration, federated repositories, multi-region replication, larger enterprise-scale deployments, service-level agreement support, and deeper security; and JFrog Enterprise Plus, a full platform subscription option. It serves technology, financial services, retail, healthcare, and telecommunications organizations. JFrog Ltd. was incorporated in 2008 and is headquartered in Sunnyvale, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.