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FTDR logo FTDR
Upturn stock ratingUpturn stock rating
FTDR logo

Frontdoor Inc (FTDR)

Upturn stock ratingUpturn stock rating
$59.07
Last Close (24-hour delay)
Profit since last BUY2.69%
upturn advisory
SELL
SELL since 5 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
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Upturn Advisory Summary

08/14/2025: FTDR (1-star) is a SELL. SELL since 5 days. Profits (2.69%). Updated daily EoD!

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

6 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $60.25

1 Year Target Price $60.25

Analysts Price Target For last 52 week
$60.25 Target price
52w Low $35.61
Current$59.07
52w High $64.91

Analysis of Past Performance

Type Stock
Historic Profit 13.92%
Avg. Invested days 58
Today’s Advisory SELL
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 2.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/14/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 4.30B USD
Price to earnings Ratio 17.53
1Y Target Price 60.25
Price to earnings Ratio 17.53
1Y Target Price 60.25
Volume (30-day avg) 6
Beta 1.32
52 Weeks Range 35.61 - 64.91
Updated Date 08/15/2025
52 Weeks Range 35.61 - 64.91
Updated Date 08/15/2025
Dividends yield (FY) -
Basic EPS (TTM) 3.37

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date 2025-08-05
When -
Estimate 1.45
Actual 1.63

Profitability

Profit Margin 13.07%
Operating Margin (TTM) 26.74%

Management Effectiveness

Return on Assets (TTM) 14.16%
Return on Equity (TTM) 109.83%

Valuation

Trailing PE 17.53
Forward PE 20.49
Enterprise Value 4946214235
Price to Sales(TTM) 2.19
Enterprise Value 4946214235
Price to Sales(TTM) 2.19
Enterprise Value to Revenue 2.51
Enterprise Value to EBITDA 10.8
Shares Outstanding 72849400
Shares Floating 72376610
Shares Outstanding 72849400
Shares Floating 72376610
Percent Insiders 0.57
Percent Institutions 101.5

ai summary icon Upturn AI SWOT

Frontdoor Inc

stock logo

Company Overview

overview logo History and Background

Frontdoor, Inc. was spun off from ServiceMaster in 2018. ServiceMaster dates back to 1929. Frontdoor focuses solely on home service plans and related services.

business area logo Core Business Areas

  • Home Service Plans: This segment offers service contracts covering repairs and replacements of major home systems and appliances. These plans provide peace of mind and budget predictability for homeowners.
  • On-Demand Services: Connects homeowners with qualified service professionals for specific repair or maintenance needs on a per-project basis. Helps homeowners find technicians for tasks not covered by service plans.

leadership logo Leadership and Structure

The leadership team includes the CEO, CFO, and other key executives. The organizational structure is designed to support both the home service plan and on-demand service businesses, with functional departments such as marketing, operations, and technology.

Top Products and Market Share

overview logo Key Offerings

  • American Home Shield: American Home Shield (AHS) is Frontdoor's largest brand, offering home service plans that cover the repair or replacement of major home systems and appliances. Competitors include Choice Home Warranty, Liberty Home Guard, and Select Home Warranty. Specific market share data for AHS alone is not publicly available, but Frontdoor as a whole holds a significant share of the home warranty market. Revenue from service contracts accounted for the majority of Frontdoor's total revenue in recent years.
  • Strengthened Home: This is a newer program that focuses on preventive maintenance services, such as HVAC tune-ups and plumbing inspections. It expands Frontdoor's offerings beyond just repairs and replacements. Competitors include local HVAC and plumbing companies, as well as other home service providers offering similar maintenance plans. It is a much smaller revenue stream compared to service contracts but is positioned for future growth.

Market Dynamics

industry overview logo Industry Overview

The home service industry is competitive and fragmented, consisting of national players like Frontdoor, regional service providers, and independent contractors. The industry is driven by factors such as aging housing stock, increasing homeowner awareness of potential repair costs, and the desire for convenient and reliable home maintenance solutions.

Positioning

Frontdoor is one of the largest players in the home service plan market, benefiting from its established brands (American Home Shield) and extensive network of service contractors. Its competitive advantages include brand recognition, scale, and data analytics capabilities. However, it also faces competition from smaller, more nimble players and the rise of online marketplaces for home services.

Total Addressable Market (TAM)

The TAM for home services is estimated to be in the tens of billions of dollars annually. Frontdoor is positioned to capture a significant portion of this TAM through its existing service plan offerings, expansion into on-demand services, and strategic partnerships.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition (American Home Shield)
  • Large customer base
  • Extensive network of service contractors
  • Data analytics capabilities
  • Established presence in the home service plan market

Weaknesses

  • High customer acquisition costs
  • Fluctuations in renewal rates
  • Exposure to weather-related events and natural disasters
  • Potential for negative customer reviews
  • Dependence on a network of third-party contractors

Opportunities

  • Expansion into new geographic markets
  • Development of new service offerings (e.g., smart home integration)
  • Strategic partnerships with homebuilders and real estate companies
  • Leveraging technology to improve customer experience
  • Growth in the aging housing stock

Threats

  • Increased competition from existing players and new entrants
  • Economic downturns affecting consumer spending
  • Rising labor and material costs
  • Changes in regulatory requirements
  • Negative publicity related to contractor performance

Competitors and Market Share

competitor logo Key Competitors

  • CHW
  • HSII
  • ARHS

Competitive Landscape

Frontdoor's size and brand recognition provide a competitive advantage, but smaller competitors may be more nimble and offer lower prices. The rise of online marketplaces for home services also presents a challenge.

Growth Trajectory and Initiatives

Historical Growth: Frontdoor's historical growth has been driven by increasing demand for home service plans, strategic acquisitions, and expansion into new service offerings. Growth trends can be found on Frontdoor Inc.'s investor relations website.

Future Projections: Analyst projections for Frontdoor's future growth can be found on financial news websites and investment research reports.

Recent Initiatives: Recent strategic initiatives include the launch of new service offerings, partnerships with homebuilders, and investments in technology to improve customer experience.

Summary

Frontdoor is a leading provider of home service plans, benefiting from its strong brand and established customer base. While facing competition and the need to manage costs, the company is well-positioned to capitalize on the growing demand for home maintenance solutions. Potential threats include economic downturns and negative publicity. The company should continue to innovate and expand its service offerings to maintain its competitive edge.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Frontdoor Inc. Investor Relations
  • Financial News Websites
  • Investment Research Reports
  • Industry Reports

Disclaimers:

This analysis is for informational purposes only and should not be considered investment advice. Market share data are estimates and may vary depending on the source. Financial data should be verified with official company filings.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Frontdoor Inc

Exchange NASDAQ
Headquaters Memphis, TN, United States
IPO Launch date 2018-09-13
Chairman of the Board & CEO Mr. William C. Cobb
Sector Consumer Cyclical
Industry Personal Services
Full time employees 2120
Full time employees 2120

Frontdoor, Inc. provides home and new home structural warranties in the United States. Its customizable home warranties help customers protect and maintain their homes from costly and unplanned breakdowns of essential home systems and appliances. The company's home warranty customers subscribe to an annual service plan agreement that covers the repair or replacement of principal components of home systems and appliances, including electrical, plumbing, water heaters, refrigerators, dishwashers, and ranges/ovens/cooktops, as well as electronics, pools, and spas and pumps; and heating, ventilation, and air conditioning systems. It also offers non-warranty home services through website and app; a one-stop app experience for home repair and maintenance using video chat, augmented reality, and video collaboration tools; and insurance-backed products, including builders' coverage and surety for a home's workmanship, distribution systems, and/or load-bearing structural components. The company operates under the American Home Shield, HSA, OneGuard, Landmark, and 2-10 HBW brand names. The company was founded in 1971 and is headquartered in Memphis, Tennessee.