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Upturn AI SWOT - About
FTDR 
Frontdoor Inc (FTDR)
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Upturn Advisory Summary
06/27/2025: FTDR (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
6 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Year Target Price $55.5
Year Target Price $55.5
| 3 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Under performing |
| 1 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 21.62% | Avg. Invested days 54 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.31B USD | Price to earnings Ratio 19.08 | 1Y Target Price 55.5 |
Price to earnings Ratio 19.08 | 1Y Target Price 55.5 | ||
Volume (30-day avg) - | Beta 1.28 | 52 Weeks Range 32.95 - 63.49 | Updated Date 06/29/2025 |
52 Weeks Range 32.95 - 63.49 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.07 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 12.59% | Operating Margin (TTM) 14.79% |
Management Effectiveness
Return on Assets (TTM) 13.51% | Return on Equity (TTM) 132.22% |
Valuation
Trailing PE 19.08 | Forward PE 22.47 | Enterprise Value 5018391846 | Price to Sales(TTM) 2.28 |
Enterprise Value 5018391846 | Price to Sales(TTM) 2.28 | ||
Enterprise Value to Revenue 2.65 | Enterprise Value to EBITDA 12.12 | Shares Outstanding 73585800 | Shares Floating 73113376 |
Shares Outstanding 73585800 | Shares Floating 73113376 | ||
Percent Insiders 0.57 | Percent Institutions 105.48 |
Analyst Ratings
Rating 3.83 | Target Price 55.5 | Buy - | Strong Buy 3 |
Buy - | Strong Buy 3 | ||
Hold 2 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Frontdoor Inc
Company Overview
History and Background
Frontdoor, Inc. was spun off from ServiceMaster in October 2018. ServiceMaster was founded in 1929 and established the American Home Shield business in 1971. The spin-off allowed Frontdoor to focus on its home services business.
Core Business Areas
- Home Service Plans: Provides service contracts covering repair or replacement of major home systems (e.g., HVAC, plumbing, electrical) and appliances. Includes American Home Shield, HSA, and OneGuard brands.
- Streem: Offers on-demand home service expert assistance and diagnostics through a mobile video platform.
- Warranty Solutions: Offers warranties for appliances and home systems on behalf of retailers, manufacturers, and real estate companies.
Leadership and Structure
The company is led by a CEO (currently Bill Cobb). The organizational structure is typical of a publicly traded company, with various departments such as finance, marketing, operations, and technology reporting to the executive team. The Board of Directors oversees the management team.
Top Products and Market Share
Key Offerings
- American Home Shield: Home service plans that cover the repair or replacement of major home systems and appliances. American Home Shield is the leading brand in the home warranty industry. Competitors include Choice Home Warranty, Liberty Home Guard, and Cinch Home Services. Market share is approximately 40%.
- HSA Home Warranty: Home service plans, focusing on real estate transactions and agents. This product serves a different customer base. The competitors are similar to American Home Shield but also include smaller regional players. Market share is estimated to be around 10%.
- Streem: A technology platform that provides virtual home service diagnostics and repair assistance. Competitors are limited to smaller startups or in-house solutions developed by large service providers. Revenue contribution is still relatively small compared to core warranty businesses.
Market Dynamics
Industry Overview
The home warranty industry is experiencing growth, driven by increasing homeownership, aging housing stock, and consumer desire for protection against unexpected repair costs. Increased adoption of smart home technology is also presenting opportunities and challenges.
Positioning
Frontdoor is the market leader in the home warranty industry, benefiting from its established brand recognition and large customer base. The company is also investing in technology to improve service delivery and customer experience.
Total Addressable Market (TAM)
The total addressable market is estimated to be $50 Billion. Frontdoor Inc's is well positioned with it's largest market share, but has room to expand with strategic growth initiatives.
Upturn SWOT Analysis
Strengths
- Brand Recognition (American Home Shield)
- Large Customer Base
- Established Infrastructure
- Technological Innovation (Streem)
Weaknesses
- Customer Service Issues
- High Customer Acquisition Costs
- Dependence on Third-Party Contractors
- Pricing Competition
Opportunities
- Expansion into New Geographies
- Partnerships with Real Estate Companies
- Increased Adoption of Smart Home Technology
- Development of New Service Offerings
Threats
- Economic Downturn
- Increased Competition
- Negative Customer Reviews
- Regulatory Changes
Competitors and Market Share
Key Competitors
- CHW
- LGH
- AST
Competitive Landscape
Frontdoor benefits from its brand name. However, its customer service reputation poses a challenge. Competitors like CHW are agressive in promotional pricing.
Growth Trajectory and Initiatives
Historical Growth: Frontdoor has experienced moderate growth in revenue and earnings over the past few years, driven by increased demand for home service plans.
Future Projections: Analysts expect Frontdoor to continue to grow at a moderate pace, driven by the aging housing stock and increasing demand for home warranty services. Revenue growth is projected to be in the mid-single digits.
Recent Initiatives: Frontdoor has been investing in technology to improve customer service and streamline operations. The company has also been expanding its partnerships with real estate companies.
Summary
Frontdoor Inc. is the leader in the home warranty industry, benefiting from its established brand and customer base. However, its reputation with customer service needs improvement, as do its acquisition costs. The company is showing healthy revenue growth and is positioned well in a growing market. Investment in technology and strategic partnerships should also allow the company to maintain its market position.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data are estimates and may not be precise. Financial data is based on the most recent available information and is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Frontdoor Inc
Exchange NASDAQ | Headquaters Memphis, TN, United States | ||
IPO Launch date 2018-09-13 | Chairman of the Board & CEO Mr. William C. Cobb | ||
Sector Consumer Cyclical | Industry Personal Services | Full time employees 2120 | Website https://www.frontdoorhome.com |
Full time employees 2120 | Website https://www.frontdoorhome.com | ||
Frontdoor, Inc. provides home and new home structural warranties in the United States. Its customizable home warranties help customers protect and maintain their homes from costly and unplanned breakdowns of essential home systems and appliances. The company's home warranty customers subscribe to an annual service plan agreement that covers the repair or replacement of principal components of home systems and appliances, including electrical, plumbing, water heaters, refrigerators, dishwashers, and ranges/ovens/cooktops, as well as electronics, pools, and spas and pumps; and heating, ventilation, and air conditioning systems. It also offers non-warranty home services through website and app; a one-stop app experience for home repair and maintenance using video chat, augmented reality, and video collaboration tools; and insurance-backed products, including builders' coverage and surety for a home's workmanship, distribution systems, and/or load-bearing structural components. The company operates under the American Home Shield, HSA, OneGuard, Landmark, and 2-10 HBW brand names. The company was founded in 1971 and is headquartered in Memphis, Tennessee.
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