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Frontdoor Inc (FTDR)

Upturn stock ratingUpturn stock rating
$58.59
Last Close (24-hour delay)
Profit since last BUY9.64%
upturn advisory
Consider higher Upturn Star rating
BUY since 37 days
  • BUY Advisory
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  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
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Upturn Advisory Summary

06/27/2025: FTDR (2-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

ratingratingratingratingrating

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Number of Analysts

rating

6 Analysts rated it

These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.

Year Target Price $55.5

Year Target Price $55.5

Analyst’s Price TargetsFor last 52 week
$55.5Target price
Low$32.95
Current$58.59
high$63.49

Analysis of Past Performance

Type Stock
Historic Profit 21.62%
Avg. Invested days 54
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/27/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 4.31B USD
Price to earnings Ratio 19.08
1Y Target Price 55.5
Price to earnings Ratio 19.08
1Y Target Price 55.5
Volume (30-day avg) -
Beta 1.28
52 Weeks Range 32.95 - 63.49
Updated Date 06/29/2025
52 Weeks Range 32.95 - 63.49
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) 3.07

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 12.59%
Operating Margin (TTM) 14.79%

Management Effectiveness

Return on Assets (TTM) 13.51%
Return on Equity (TTM) 132.22%

Valuation

Trailing PE 19.08
Forward PE 22.47
Enterprise Value 5018391846
Price to Sales(TTM) 2.28
Enterprise Value 5018391846
Price to Sales(TTM) 2.28
Enterprise Value to Revenue 2.65
Enterprise Value to EBITDA 12.12
Shares Outstanding 73585800
Shares Floating 73113376
Shares Outstanding 73585800
Shares Floating 73113376
Percent Insiders 0.57
Percent Institutions 105.48

Analyst Ratings

Rating 3.83
Target Price 55.5
Buy -
Strong Buy 3
Buy -
Strong Buy 3
Hold 2
Sell 1
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Frontdoor Inc

stock logo

Company Overview

overview logo History and Background

Frontdoor, Inc. was spun off from ServiceMaster in October 2018. ServiceMaster was founded in 1929 and established the American Home Shield business in 1971. The spin-off allowed Frontdoor to focus on its home services business.

business area logo Core Business Areas

  • Home Service Plans: Provides service contracts covering repair or replacement of major home systems (e.g., HVAC, plumbing, electrical) and appliances. Includes American Home Shield, HSA, and OneGuard brands.
  • Streem: Offers on-demand home service expert assistance and diagnostics through a mobile video platform.
  • Warranty Solutions: Offers warranties for appliances and home systems on behalf of retailers, manufacturers, and real estate companies.

leadership logo Leadership and Structure

The company is led by a CEO (currently Bill Cobb). The organizational structure is typical of a publicly traded company, with various departments such as finance, marketing, operations, and technology reporting to the executive team. The Board of Directors oversees the management team.

Top Products and Market Share

overview logo Key Offerings

  • American Home Shield: Home service plans that cover the repair or replacement of major home systems and appliances. American Home Shield is the leading brand in the home warranty industry. Competitors include Choice Home Warranty, Liberty Home Guard, and Cinch Home Services. Market share is approximately 40%.
  • HSA Home Warranty: Home service plans, focusing on real estate transactions and agents. This product serves a different customer base. The competitors are similar to American Home Shield but also include smaller regional players. Market share is estimated to be around 10%.
  • Streem: A technology platform that provides virtual home service diagnostics and repair assistance. Competitors are limited to smaller startups or in-house solutions developed by large service providers. Revenue contribution is still relatively small compared to core warranty businesses.

Market Dynamics

industry overview logo Industry Overview

The home warranty industry is experiencing growth, driven by increasing homeownership, aging housing stock, and consumer desire for protection against unexpected repair costs. Increased adoption of smart home technology is also presenting opportunities and challenges.

Positioning

Frontdoor is the market leader in the home warranty industry, benefiting from its established brand recognition and large customer base. The company is also investing in technology to improve service delivery and customer experience.

Total Addressable Market (TAM)

The total addressable market is estimated to be $50 Billion. Frontdoor Inc's is well positioned with it's largest market share, but has room to expand with strategic growth initiatives.

Upturn SWOT Analysis

Strengths

  • Brand Recognition (American Home Shield)
  • Large Customer Base
  • Established Infrastructure
  • Technological Innovation (Streem)

Weaknesses

  • Customer Service Issues
  • High Customer Acquisition Costs
  • Dependence on Third-Party Contractors
  • Pricing Competition

Opportunities

  • Expansion into New Geographies
  • Partnerships with Real Estate Companies
  • Increased Adoption of Smart Home Technology
  • Development of New Service Offerings

Threats

  • Economic Downturn
  • Increased Competition
  • Negative Customer Reviews
  • Regulatory Changes

Competitors and Market Share

competitor logo Key Competitors

  • CHW
  • LGH
  • AST

Competitive Landscape

Frontdoor benefits from its brand name. However, its customer service reputation poses a challenge. Competitors like CHW are agressive in promotional pricing.

Growth Trajectory and Initiatives

Historical Growth: Frontdoor has experienced moderate growth in revenue and earnings over the past few years, driven by increased demand for home service plans.

Future Projections: Analysts expect Frontdoor to continue to grow at a moderate pace, driven by the aging housing stock and increasing demand for home warranty services. Revenue growth is projected to be in the mid-single digits.

Recent Initiatives: Frontdoor has been investing in technology to improve customer service and streamline operations. The company has also been expanding its partnerships with real estate companies.

Summary

Frontdoor Inc. is the leader in the home warranty industry, benefiting from its established brand and customer base. However, its reputation with customer service needs improvement, as do its acquisition costs. The company is showing healthy revenue growth and is positioned well in a growing market. Investment in technology and strategic partnerships should also allow the company to maintain its market position.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company SEC Filings
  • Industry Reports
  • Analyst Estimates
  • Company Website

Disclaimers:

The information provided is for informational purposes only and should not be considered investment advice. Market share data are estimates and may not be precise. Financial data is based on the most recent available information and is subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Frontdoor Inc

Exchange NASDAQ
Headquaters Memphis, TN, United States
IPO Launch date 2018-09-13
Chairman of the Board & CEO Mr. William C. Cobb
Sector Consumer Cyclical
Industry Personal Services
Full time employees 2120
Full time employees 2120

Frontdoor, Inc. provides home and new home structural warranties in the United States. Its customizable home warranties help customers protect and maintain their homes from costly and unplanned breakdowns of essential home systems and appliances. The company's home warranty customers subscribe to an annual service plan agreement that covers the repair or replacement of principal components of home systems and appliances, including electrical, plumbing, water heaters, refrigerators, dishwashers, and ranges/ovens/cooktops, as well as electronics, pools, and spas and pumps; and heating, ventilation, and air conditioning systems. It also offers non-warranty home services through website and app; a one-stop app experience for home repair and maintenance using video chat, augmented reality, and video collaboration tools; and insurance-backed products, including builders' coverage and surety for a home's workmanship, distribution systems, and/or load-bearing structural components. The company operates under the American Home Shield, HSA, OneGuard, Landmark, and 2-10 HBW brand names. The company was founded in 1971 and is headquartered in Memphis, Tennessee.