Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
FTDR 
Frontdoor Inc (FTDR)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
11/04/2025: FTDR (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $60.25
1 Year Target Price $60.25
| 3 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 16.88% | Avg. Invested days 49 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 11/04/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.77B USD | Price to earnings Ratio 19.43 | 1Y Target Price 60.25 |
Price to earnings Ratio 19.43 | 1Y Target Price 60.25 | ||
Volume (30-day avg) 6 | Beta 1.34 | 52 Weeks Range 35.61 - 70.14 | Updated Date 11/3/2025 |
52 Weeks Range 35.61 - 70.14 | Updated Date 11/3/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.37 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-10-30 | When - | Estimate 1.46 | Actual - |
Profitability
Profit Margin 13.07% | Operating Margin (TTM) 26.74% |
Management Effectiveness
Return on Assets (TTM) 14.16% | Return on Equity (TTM) 109.83% |
Valuation
Trailing PE 19.43 | Forward PE 18.55 | Enterprise Value 5620071212 | Price to Sales(TTM) 2.43 |
Enterprise Value 5620071212 | Price to Sales(TTM) 2.43 | ||
Enterprise Value to Revenue 2.86 | Enterprise Value to EBITDA 12.27 | Shares Outstanding 72849403 | Shares Floating 72394094 |
Shares Outstanding 72849403 | Shares Floating 72394094 | ||
Percent Insiders 0.56 | Percent Institutions 104.04 |
Upturn AI SWOT
Frontdoor Inc
Company Overview
History and Background
Frontdoor Inc. was established in 2018 as a spin-off from ServiceMaster Global Holdings, Inc. It provides home service plans. Its evolution has focused on expanding its service offerings and leveraging technology to improve customer experience.
Core Business Areas
- Home Service Plans: Provides service contracts covering repair or replacement of major home systems and appliances.
Leadership and Structure
The leadership team includes a CEO, CFO, and various VPs overseeing different operational areas. The organizational structure is hierarchical, with departments focusing on customer service, sales, marketing, and technology.
Top Products and Market Share
Key Offerings
- American Home Shield: Provides comprehensive home service plans covering a wide range of appliances and systems. American Home Shield has a significant market share, estimated to be around 46-48% based on 2023 estimates. Competitors include Cinch Home Services, Choice Home Warranty, and Select Home Warranty.
- Frontdoor: A platform connecting homeowners with qualified service professionals for various home repairs and maintenance tasks. Frontdoor does not have a direct market share equivalent to American Home Shield, but rather revenue generated by this platform is ~$157 million. Competitors include Angi (ANGI) and Thumbtack.
Market Dynamics
Industry Overview
The home service plan industry is competitive and fragmented, with growth driven by increasing homeownership and aging housing stock. Demand is also influenced by consumer awareness of the costs and inconvenience of unexpected repairs.
Positioning
Frontdoor Inc. holds a leading position due to its established brand (American Home Shield) and large customer base. Its competitive advantages include brand recognition, scale, and a network of service providers.
Total Addressable Market (TAM)
The total addressable market for home service plans is estimated to be ~$50 billion in the US. Frontdoor is positioned well to capture more of this market through expanding its service offerings and focusing on customer acquisition and retention.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (American Home Shield)
- Large customer base
- Extensive network of service providers
- Scalable business model
- Technology Platform (Frontdoor)
Weaknesses
- Customer service issues and complaints
- High customer acquisition costs
- Dependence on third-party service providers
- Potential for price competition
- Fluctuations in weather patterns can affect service request volumes
Opportunities
- Expanding service offerings (e.g., smart home integration)
- Increasing market penetration in underserved areas
- Leveraging technology to improve customer experience
- Partnerships with real estate companies and mortgage lenders
- Growth in the aging housing stock
Threats
- Economic downturn affecting consumer spending
- Increasing competition from new entrants
- Changes in regulations affecting the home service industry
- Rising costs of labor and materials
- Negative publicity related to customer complaints
Competitors and Market Share
Key Competitors
- ANGI
- CWON
- HSAC
Competitive Landscape
Frontdoor Inc. holds a leading position due to its established brand (American Home Shield) and large customer base. However, it faces competition from other large players and smaller, regional providers.
Growth Trajectory and Initiatives
Historical Growth: Frontdoor Inc. has demonstrated consistent revenue growth over the past years, driven by its established market position and expansion efforts.
Future Projections: Analysts project continued revenue growth for Frontdoor Inc., driven by increasing demand for home service plans and the company's strategic initiatives. EPS growth is also expected to be positive, reflecting improved profitability.
Recent Initiatives: Recent initiatives include expanding its Frontdoor platform, enhancing its technology infrastructure, and focusing on customer acquisition and retention.
Summary
Frontdoor Inc. has a strong position in the home service plan market with consistent revenue growth. However, customer service concerns and rising operating expenses require attention. Focusing on technology and strategic partnerships will be crucial for future success. Continued growth will depend on improving customer satisfaction and expanding service offerings to drive new sales.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q)
- Analyst reports
- Industry reports
- Company Investor Relations
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Frontdoor Inc
Exchange NASDAQ | Headquaters Memphis, TN, United States | ||
IPO Launch date 2018-09-13 | Chairman of the Board & CEO Mr. William C. Cobb | ||
Sector Consumer Cyclical | Industry Personal Services | Full time employees 2120 | Website https://www.frontdoorhome.com |
Full time employees 2120 | Website https://www.frontdoorhome.com | ||
Frontdoor, Inc. provides home and new home structural warranties in the United States. Its customizable home warranties help customers protect and maintain their homes from costly and unplanned breakdowns of essential home systems and appliances. The company's home warranty customers subscribe to an annual service plan agreement that covers the repair or replacement of principal components of home systems and appliances, including electrical, plumbing, water heaters, refrigerators, dishwashers, and ranges/ovens/cooktops, as well as electronics, pools, and spas and pumps; and heating, ventilation, and air conditioning systems. It also offers non-warranty home services through website and app; a one-stop app experience for home repair and maintenance using video chat, augmented reality, and video collaboration tools; and insurance-backed products, including builders' coverage and surety for a home's workmanship, distribution systems, and/or load-bearing structural components. The company operates under the American Home Shield, HSA, OneGuard, Landmark, and 2-10 HBW brand names. The company was founded in 1971 and is headquartered in Memphis, Tennessee.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.