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FUTU 
Futu Holdings Ltd (FUTU)
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Upturn Advisory Summary
12/09/2025: FUTU (5-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Number of Analysts
15 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $227.72
1 Year Target Price $227.72
| 10 | Strong Buy |
| 3 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 106.84% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 12/09/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 23.94B USD | Price to earnings Ratio 19.3 | 1Y Target Price 227.72 |
Price to earnings Ratio 19.3 | 1Y Target Price 227.72 | ||
Volume (30-day avg) 15 | Beta 0.19 | 52 Weeks Range 70.60 - 202.53 | Updated Date 12/8/2025 |
52 Weeks Range 70.60 - 202.53 | Updated Date 12/8/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 8.91 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date 2025-11-18 | When Before Market | Estimate 19.83 | Actual 23.399 |
Profitability
Profit Margin 51.66% | Operating Margin (TTM) 65.85% |
Management Effectiveness
Return on Assets (TTM) 5.07% | Return on Equity (TTM) 30.06% |
Valuation
Trailing PE 19.3 | Forward PE 11.99 | Enterprise Value 23557284207 | Price to Sales(TTM) 1.26 |
Enterprise Value 23557284207 | Price to Sales(TTM) 1.26 | ||
Enterprise Value to Revenue 8.8 | Enterprise Value to EBITDA 15.09 | Shares Outstanding 94783496 | Shares Floating 474529743 |
Shares Outstanding 94783496 | Shares Floating 474529743 | ||
Percent Insiders 15.94 | Percent Institutions 52.65 |
Upturn AI SWOT
Futu Holdings Ltd
Company Overview
History and Background
Futu Holdings Ltd. was founded in 2007 by Leo Li. Initially launched as a financial information portal and social platform, Futu evolved into a leading online brokerage and wealth management platform, particularly for younger, tech-savvy investors in China. Key milestones include its expansion into Hong Kong and the US markets, and its successful IPO on the Nasdaq in March 2020. The company has focused on leveraging technology to provide a seamless and accessible investing experience.
Core Business Areas
- Trading and Brokerage Services: Provides online brokerage services for trading stocks, ETFs, options, and futures across major global markets (e.g., US, Hong Kong, Mainland China). This includes order execution, account management, and research tools.
- Wealth Management Services: Offers a suite of wealth management products, including mutual funds and money market funds, to help users grow their assets. This segment aims to provide comprehensive financial solutions beyond just trading.
- Mop (Mo's Platform): Futu's proprietary operating system that integrates trading, wealth management, and social networking features, offering a one-stop shop for investors.
- Financial Information and Social Platform: Provides real-time market data, news, analysis, and a social community for investors to share insights and discuss investment strategies.
Leadership and Structure
Futu Holdings Ltd. is led by its founder and CEO, Mr. Leaf Hua Li. The company operates as a technology-driven financial services group with distinct business units focused on brokerage, wealth management, and technology development.
Top Products and Market Share
Key Offerings
- Futu NiuNiu Trading Platform: A comprehensive mobile and web-based trading platform offering access to global stock markets, real-time data, charting tools, and a social community. Competitors include other online brokers and trading apps like Robinhood (US), Tiger Brokers, and traditional brokers with online offerings.
- Futu Wealth Management Products: Includes a range of investment products such as mutual funds and low-risk wealth management instruments. While specific market share for this segment is hard to isolate, it competes with established asset managers and other fintech platforms offering similar products.
- Futu's Social and Community Features: An integrated social network for investors to share ideas, conduct discussions, and access expert opinions. This is a differentiating factor that competes with general social media and specialized financial forums.
Market Dynamics
Industry Overview
Futu operates within the rapidly growing fintech and online brokerage industry, characterized by increasing adoption of digital platforms for investing, particularly among younger demographics. The industry is highly competitive, driven by innovation in user experience, fee structures, and product offerings.
Positioning
Futu Holdings Ltd. is positioned as a leading digital brokerage and wealth management platform, particularly strong in attracting and retaining millennial and Gen Z investors. Its competitive advantages lie in its user-friendly technology, integrated social features, and comprehensive market access.
Total Addressable Market (TAM)
The TAM for online brokerage and wealth management is substantial and growing globally, driven by increasing disposable income, a desire for wealth creation, and the accessibility of digital investment tools. Futu is well-positioned to capture a significant portion of this TAM, especially within its target markets in Asia and its expanding presence in North America.
Upturn SWOT Analysis
Strengths
- Strong technological infrastructure and user-friendly platform.
- Integrated social and community features fostering user engagement.
- Young and growing customer base.
- Diversified revenue streams beyond trading commissions.
- Experienced management team with a strong understanding of the digital landscape.
Weaknesses
- Heavy reliance on specific markets (e.g., China and Hong Kong), making it susceptible to regulatory changes.
- Intense competition from established players and new entrants.
- Brand recognition in markets outside of Asia may be lower.
- Potential for increased operating costs due to market expansion and regulatory compliance.
Opportunities
- Expansion into new geographic markets (e.g., Southeast Asia, Europe).
- Development of new financial products and services (e.g., AI-driven investment tools, ESG investing).
- Leveraging its user base for cross-selling opportunities.
- Growing trend of retail investing globally.
- Partnerships with other fintech companies.
Threats
- Increasing regulatory scrutiny in the financial services and fintech sectors.
- Economic downturns impacting trading volumes and investment appetite.
- Intensifying price competition among online brokers, leading to lower commission revenues.
- Cybersecurity risks and data breaches.
- Geopolitical tensions affecting cross-border investing.
Competitors and Market Share
Key Competitors
- Tiger Brokers Inc. (TIGR)
- Interactive Brokers Group Inc. (IBKR)
- Robinhood Markets Inc. (HOOD)
Competitive Landscape
Futu's advantage lies in its strong focus on the younger demographic, its integrated social platform, and its comprehensive offerings in key Asian markets. However, it faces intense competition from established global brokers like Interactive Brokers, which offers a wider range of products and professional tools, and from newer entrants like Robinhood, which has a strong presence in the US market with a simplified trading experience.
Growth Trajectory and Initiatives
Historical Growth: Futu has experienced substantial historical growth in its user base, trading volume, and revenue since its inception. This growth has been fueled by its innovative digital platform and effective marketing strategies targeting younger investors.
Future Projections: Analyst projections for Futu typically point towards continued user acquisition and revenue growth, driven by its expansion into new markets and the increasing adoption of digital investing. However, projections are subject to market volatility and regulatory developments.
Recent Initiatives: Recent initiatives likely include the expansion of wealth management product offerings, the enhancement of its proprietary trading platform with new features, and strategic efforts to increase its market share in existing and new geographic regions.
Summary
Futu Holdings Ltd. is a rapidly growing fintech company with a strong technological foundation and a loyal user base, particularly among younger investors. Its integrated trading and social platform offers significant competitive advantages. However, the company faces considerable risks from increasing regulatory scrutiny and intense competition in the global online brokerage market. Continued international expansion and diversification of services are key to its future success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Futu Holdings Ltd. Investor Relations Filings (SEC)
- Financial News Outlets (e.g., Bloomberg, Reuters, Wall Street Journal)
- Industry Research Reports
- Company Website
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Market share data is an estimation and can fluctuate. Financial performance data should be verified with official filings. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Futu Holdings Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2019-03-08 | Founder, Chairman & CEO Mr. Hua Li | ||
Sector Financial Services | Industry Capital Markets | Full time employees 3343 | Website https://www.futuholdings.com |
Full time employees 3343 | Website https://www.futuholdings.com | ||
Futu Holdings Limited provides digitalized securities brokerage and wealth management product distribution service in Hong Kong and internationally. The company offers online financial services, including securities and derivative trades brokerage, margin financing and fund distribution services through its Futubull and Moomoo digital platforms. It also provides financial information and online community services; online wealth management services under the Money Plus brand name through its Futubull and moomoo platforms, which provides its client access to mutual funds, private funds, bonds, structured products, and other wealth management products; market data and information services; and NiuNiu Community, an open forum for users and clients to share insights, ask questions, and exchange ideas. Futu Holdings Limited was founded in 2007 and is headquartered in Admiralty, Hong Kong.
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