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Futu Holdings Ltd (FUTU)




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Upturn Advisory Summary
08/28/2025: FUTU (5-star) is a STRONG-BUY. BUY since 75 days. Profits (65.67%). Updated daily EoD!
1 Year Target Price $205.22
1 Year Target Price $205.22
10 | Strong Buy |
3 | Buy |
2 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 171.4% | Avg. Invested days 41 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 25.61B USD | Price to earnings Ratio 25.78 | 1Y Target Price 205.22 |
Price to earnings Ratio 25.78 | 1Y Target Price 205.22 | ||
Volume (30-day avg) 15 | Beta 0.49 | 52 Weeks Range 54.92 - 197.35 | Updated Date 08/28/2025 |
52 Weeks Range 54.92 - 197.35 | Updated Date 08/28/2025 | ||
Dividends yield (FY) 1.78% | Basic EPS (TTM) 7.22 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date 2025-08-20 | When - | Estimate 16.61 | Actual 18.24 |
Profitability
Profit Margin 49.14% | Operating Margin (TTM) 67.78% |
Management Effectiveness
Return on Assets (TTM) 4.95% | Return on Equity (TTM) 26.27% |
Valuation
Trailing PE 25.78 | Forward PE 11.99 | Enterprise Value 25661465211 | Price to Sales(TTM) 1.59 |
Enterprise Value 25661465211 | Price to Sales(TTM) 1.59 | ||
Enterprise Value to Revenue 11.19 | Enterprise Value to EBITDA 20.04 | Shares Outstanding 94783504 | Shares Floating 474227544 |
Shares Outstanding 94783504 | Shares Floating 474227544 | ||
Percent Insiders 15.94 | Percent Institutions 43.64 |
Upturn AI SWOT
Futu Holdings Ltd

Company Overview
History and Background
Futu Holdings Ltd was founded in 2012 in Hong Kong. It quickly gained popularity in Asia and expanded to the US. The company's growth is attributed to its focus on technological innovation and user experience.
Core Business Areas
- Online Brokerage: Futu provides online brokerage services, enabling users to trade stocks, options, and other financial instruments across multiple markets, including Hong Kong, the US, and Singapore.
- Wealth Management: Futu offers wealth management services, providing users with access to diversified investment products and portfolio management tools.
- Information and Community: Futu provides a social investment network platform called 'moomoo,' where users can access market data, news, and analysis, and interact with other investors.
Leadership and Structure
Futu's founder and CEO is Leaf Li. The company operates with a hierarchical structure, with distinct departments for technology, operations, and finance. The board of directors includes independent members.
Top Products and Market Share
Key Offerings
- moomoo: Moomoo is a trading app providing real-time market data, news, and analysis, and a social network for investors. Competitors include Robinhood, Interactive Brokers, and Webull. User numbers are growing. Revenue for the product is available in the quarterly financial reports.
- Futu I&E: Institutional and enterprise services, including IPO distribution and employee stock ownership plan (ESOP) management. Competiotors include Goldman Sachs, Morgan Stanley, and similar full-service brokerages.Revenue for the product is available in the quarterly financial reports.
Market Dynamics
Industry Overview
The online brokerage industry is characterized by intense competition, technological innovation, and regulatory changes. Growth is driven by increasing retail investor participation and demand for low-cost trading solutions.
Positioning
Futu is positioned as a technology-driven online brokerage firm targeting primarily younger and tech-savvy investors. Its competitive advantages include its user-friendly platform, comprehensive market data, and social investment network.
Total Addressable Market (TAM)
The global online brokerage market is estimated to be in the hundreds of billions of dollars. Futu is well-positioned to capture a growing share of this market by expanding its geographical reach and product offerings.
Upturn SWOT Analysis
Strengths
- Strong technology platform
- User-friendly interface
- Growing user base
- International presence
- Strong brand recognition in Asia
Weaknesses
- Reliance on regulatory approvals
- Geographic concentration (Asia)
- Limited brand awareness in some Western markets
- High marketing expenses
Opportunities
- Expansion into new markets (e.g., Europe)
- Development of new financial products (e.g., crypto trading)
- Partnerships with other financial institutions
- Increasing retail investor participation
Threats
- Increased competition from other online brokers
- Regulatory changes
- Economic downturns
- Cybersecurity risks
- Fluctuations in trading volumes
Competitors and Market Share
Key Competitors
- SCHW
- IBKR
- HOOD
- UPST
Competitive Landscape
Futu competes with established online brokers such as Interactive Brokers and Charles Schwab, as well as newer entrants such as Robinhood and Webull. Futu's advantages include its user-friendly platform and social investment network.
Major Acquisitions
None Reported
- Year: 0
- Acquisition Price (USD millions): 0
- Strategic Rationale: No acquisitions have been reported.
Growth Trajectory and Initiatives
Historical Growth: Futu has experienced rapid growth in recent years, driven by increasing retail investor participation and its expansion into new markets.
Future Projections: Analyst estimates suggest continued growth for Futu, driven by its expansion into new markets and product offerings.
Recent Initiatives: Futu has recently launched new features on its moomoo platform and expanded its presence in Singapore. The business model is shifting as a result of geopolitical risk and a focus on growing in other geographies.
Summary
Futu Holdings Ltd is a rapidly growing online brokerage firm with a strong presence in Asia. Its user-friendly platform and social investment network provide it with competitive advantages. However, Futu faces challenges related to regulatory approvals, geographic concentration, and increased competition. Future expansion opportunities remain to drive future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Analyst Reports
- Industry Research Reports
- Company Investor Relations
Disclaimers:
The information provided is for informational purposes only and should not be construed as investment advice. Market conditions and company performance can change rapidly, and the analysis may not be current. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Futu Holdings Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2019-03-08 | Founder, Chairman & CEO Mr. Hua Li | ||
Sector Financial Services | Industry Capital Markets | Full time employees 3343 | Website https://www.futuholdings.com |
Full time employees 3343 | Website https://www.futuholdings.com |
Futu Holdings Limited provides digitalized securities brokerage and wealth management product distribution service in Hong Kong and internationally. The company offers online financial services, including securities and derivative trades brokerage, margin financing and fund distribution services through its Futubull and Moomoo digital platforms. It also provides financial information and online community services; online wealth management services under the Money Plus brand name through its Futubull and moomoo platforms, which provides its client access to mutual funds, private funds, bonds, structured products, and other wealth management products; market data and information services; and NiuNiu Community, an open forum for users and clients to share insights, ask questions, and exchange ideas. Futu Holdings Limited was founded in 2007 and is headquartered in Admiralty, Hong Kong.

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