Futu Holdings Ltd logo

Futu Holdings Ltd(FUTU)

upturn advisory logo
EXPLORE ADVISORIES AND THEIR HISTORY
QUALITY SIGNAL
1-STAR RATING
PASS
LAST CLOSE
$95.48
11/10/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
  • ALL
  • 1Y
  • 1M
  • 1W
  • BUY Advisory
  • SELL Advisory (Profit)
  • SELL Advisory (Loss)
  • Profit
  • Loss
  • PASS (Skip)
Upturn Stock price based on last close iconStock price based on last close
Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Advisory Performance History (Simulated)Advisory Performance History info

Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Upturn Advisory & Investor View for FUTU

11/10/2026: FUTU (1-star) is currently NOT-A-BUY. Pass it for now.

Futu Holdings is a specialized fintech company operating a high-performance digital brokerage and wealth management platform designed for retail investors. Its primary strength lies in its proprietary technology and social engagement features, which have driven rapid user growth. The core investment story centers on its ability to capture a large, tech-savvy demographic across diverse international markets. However, the company faces significant risks, including intense competitive pressure and sensitivity to cross-border regulatory shifts. This stock is best suited for growth-oriented investors who can tolerate high volatility, with key developments to monitor including international platform adoption and evolving global financial regulations.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorStrong fitFutu remains focused on expanding its user base and product ecosystem in international markets.
Momentum investorStrong fit while signal remains positiveThe stock often reacts strongly to market cycles and news regarding regulatory shifts.
Value investorMixed fitValuation fluctuates based on growth expectations and regulatory risk premiums.
Dividend investorWeak fitThe company does not pay dividends, prioritizing capital reinvestment.
Low-risk investorWeak fitHigh regulatory and geopolitical risks result in elevated stock volatility.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityHighThe stock is susceptible to sharp swings based on retail trading sentiment and regulatory headlines.
Valuation riskMedium / highMarket sentiment heavily influences valuation, which can disconnect from short-term fundamentals.
Competition risk (Digital brokerage competition)HighFutu faces relentless competition from both fintech startups and legacy financial institutions.
Business qualityMediumThe platform is high-quality, but the business model is sensitive to external macro and regulatory environments.
Dividend incomeLow / noneInvestors should not rely on the stock for consistent income generation.
Execution riskMediumSuccessfully navigating different regulatory regimes globally is critical to long-term success.

Price Behavior

Steep Decline
PRICE PATH

Steep Decline

The stock price has dropped sharply with strong downward pressure.

Highly Choppy
PRICE STABILITY

Highly Choppy

The stock has experienced frequent, large price swings that make its near-term movement less predictable.

Analysis of Past Performance

Type Stock
Historic Profit 62.03%
Avg. Invested days 33
Today’s Advisory PASS
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 3.0
Stock Returns Performance Upturn Returns Performance icon 3.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 11/10/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
FUTU receives a 4-star rating, supported by strong unit economics, strong company fundamentals, solid quantitative characteristics, and solid analyst coverage. The rating is constrained by weak price momentum.

Company Fundamentals

★★★★★
FUTU has strong overall fundamentals (5 stars), with strong financial health, strong growth momentum, and solid ownership. In FY2025 versus FY2024, strong earnings growth (+107.9%) supports the fundamentals score.

Financial Health Rating

★★★★★
FUTU's financial health is supported by strong cash strength, including free-cash-flow generation of $40.7B (178.6% of revenue). Liquidity is solid (4 stars), which helps explain the 5-star overall score.

Growth Momentum Score

★★★★★
Earnings growth is FUTU's strongest growth driver at +107.9% FY2025 versus FY2024 (strong, 5 stars). Revenue growth (+67.8%, strong) and free-cash-flow growth (+32.1%, solid) are also constructive, though not equally high across every growth measure.

Ownership

★★★★★
Institutional ownership is 49.3% and approximately 62.2% of outstanding shares are publicly tradable, supporting liquidity and institutional participation. Insider ownership of 15.82% supports management-shareholder alignment.

Top 5 Institutional Investors

Aspex Management (HK) Ltd 3.26%
Citigroup Inc 2.62%
Bank of America Corp 2.17%
BlackRock Inc 2.06%
Morgan Stanley - Brokerage Accounts 1.27%

Unit Economics (Per $1K Revenue)

★★★★★
FUTU generates approximately $871 of gross profit, $616 of operating income, and $1,786 of free cash flow for every $1,000 of revenue. Based on FY2025 results. Strong margins and strong cash conversion support the rating, although capital efficiency remains weak.

Economic Dimensions

★★★★★
Effective Tax Rate: 17.27%

Quantitative Style Profile

★★★★★
FUTU has a high-quality, large-cap, liquid, relatively low-volatility profile. Weak momentum is the primary drawback.

Style Classification

Quality Focused

Value-OrientedQuality TiltLow VolatilityLarge / Mega Cap StabilityShort Squeeze RiskHighly Liquid / Institution-Friendly

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 14.16B USD
Price to earnings Ratio 10.02
1Y Target Price 160.95
Price to earnings Ratio 10.02
1Y Target Price 160.95
Volume (30-day avg) 1.2M shares
Beta 0.68
52 Weeks Range 80.50 - 186.39
Updated Date 11/10/2026
52 Weeks Range 80.50 - 186.39
Updated Date 11/10/2026
Dividends yield (FY) -
Basic EPS (TTM) 10.08

How Company Makes Money

Business areaWhat it includesRetail investor read
Trading CommissionsFees generated from stock, options, and futures trading activity.Revenue rises when users trade more frequently.
Interest IncomeInterest earned on margin financing and cash held in client accounts.This is a significant earnings driver, sensitive to global interest rate levels.
Wealth Management & OtherFees from funds, currency exchange, and corporate services.A growing segment that provides more stable, non-trading related income.

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Valuation

Trailing PE 10.02
Forward PE 8.84
Enterprise Value 14.09B
Price to Sales(TTM) 0.59
Enterprise Value 14.09B
Price to Sales(TTM) 0.59
Enterprise Value to Revenue 4.26
Enterprise Value to EBITDA 6.88
Shares Outstanding 95.75M
Shares Floating 59.52M
Shares Outstanding 95.75M
Shares Floating 59.52M
Percent Insiders 15.82
Percent Institutions 49.34

Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

Form CRS provides a relationship summary of our automated advisory services, flat subscription fees, and conflicts of interest. Form ADV Part 2A brochure contains complete details on services, billing, and disclosures. If any summary differs from our current regulatory filings, the filed Form ADV controls.