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Futu Holdings Ltd(FUTU)

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EXPLORE ADVISORIES AND THEIR HISTORY
QUALITY SIGNAL RECENCY
1-STAR RATING
SELL
SELL for 5 days
PROFIT SINCE LAST BUY
-7.3% ▼
LAST CLOSE
$108.76
10/08/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
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  • 1Y
  • 1M
  • 1W
  • BUY Advisory
  • SELL Advisory (Profit)
  • SELL Advisory (Loss)
  • Profit
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  • PASS (Skip)
Upturn Stock price based on last close iconStock price based on last close
Simulated performance—not actual client returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for methodology, assumptions, and limitations.

Advisory Performance History (Simulated)Advisory Performance History info

Simulated performance—not actual client returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for methodology, assumptions, and limitations.

Upturn Advisory & Investor View for FUTU

10/08/2026: FUTU (1-star) is a SELL. SELL for 5 days. Simulated Profits (-7.30%). Updated daily EoD!

Futu Holdings is a technology-forward digital brokerage that offers comprehensive trading and wealth management services to a global retail and institutional client base. The company has a leading position in mobile-native trading, known for its strong community features and user engagement. Its primary growth story revolves around international geographic expansion and increasing recurring revenue from its wealth management products. However, investors must consider the significant risks posed by intense regulatory oversight and heavy dependence on market volume for trading-based income. The stock may best suit growth-oriented investors who are comfortable with the high volatility and regulatory risks associated with the fintech and cross-border financial services sector.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorStrong fitFutu operates in a high-growth fintech segment with significant potential for international market expansion.
Momentum investorMixed fitThe stock often displays high volatility, requiring careful timing based on market sentiment and regulatory news.
Value investorWeak fitThe valuation is often tied to high-growth expectations rather than traditional earnings-multiple metrics.
Dividend investorWeak fitFutu does not currently pay a dividend, prioritizing capital reinvestment.
Low-risk investorWeak fitThe stock is subject to high regulatory, geopolitical, and market-related volatility.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityHighThe stock's beta is typically high, resulting in significant sensitivity to broader market swings.
Valuation riskMedium / highGrowth expectations are already priced in, leaving little room for error if expansion slows.
Competition risk (Fintech brokerage)Medium / highThe sector is crowded with well-capitalized competitors vying for the same retail audience.
Business qualityMediumThe platform has strong engagement, but is vulnerable to rapid shifts in regulatory frameworks.
Dividend incomeLow / noneInvestors should not rely on this company for income-focused portfolios.
Execution riskMediumSuccessfully scaling into new international jurisdictions requires significant operational and regulatory agility.

Price Behavior

Steep Decline
PRICE PATH

Steep Decline

The stock price has dropped sharply with strong downward pressure.

Highly Choppy
PRICE STABILITY

Highly Choppy

The stock has experienced frequent, large price swings that make its near-term movement less predictable.

Analysis of Past Performance

Type Stock
Historic Profit 68.64%
Avg. Invested days 38
Today’s Advisory SELL
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 3.0
Stock Returns Performance Upturn Returns Performance icon 3.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 10/08/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
FUTU receives a 4-star rating, supported by strong unit economics, strong company fundamentals, solid quantitative characteristics, and solid analyst coverage. The rating is constrained by weak price momentum.

Company Fundamentals

★★★★★
FUTU has strong overall fundamentals (5 stars), with strong financial health, strong growth momentum, and solid ownership. In FY2025 versus FY2024, strong earnings growth (+107.9%) supports the fundamentals score.

Financial Health Rating

★★★★★
FUTU's financial health is supported by strong cash strength, including free-cash-flow generation of $40.7B (178.6% of revenue). Liquidity is solid (4 stars), which helps explain the 5-star overall score.

Growth Momentum Score

★★★★★
Earnings growth is FUTU's strongest growth driver at +107.9% FY2025 versus FY2024 (strong, 5 stars). Revenue growth (+67.8%, strong) and free-cash-flow growth (+32.1%, solid) are also constructive, though not equally high across every growth measure.

Ownership

★★★★★
Institutional ownership is 49.5% and approximately 62.2% of outstanding shares are publicly tradable, supporting liquidity and institutional participation. Insider ownership of 15.78% supports management-shareholder alignment.

Top 5 Institutional Investors

Aspex Management (HK) Ltd 3.26%
Citigroup Inc 2.62%
Bank of America Corp 2.17%
BlackRock Inc 2.06%
Hillhouse Capital Advisors, Ltd. 1.26%

Unit Economics (Per $1K Revenue)

★★★★★
FUTU generates approximately $871 of gross profit, $616 of operating income, and $1,786 of free cash flow for every $1,000 of revenue. Based on FY2025 results. Strong margins and strong cash conversion support the rating, although capital efficiency remains weak.

Economic Dimensions

★★★★★
Effective Tax Rate: 17.27%

Quantitative Style Profile

★★★★★
FUTU has a high-quality, large-cap, liquid, relatively low-volatility profile. Weak momentum is the primary drawback.

Style Classification

Quality Focused

Value-OrientedQuality TiltLow VolatilityLarge / Mega Cap StabilityShort Squeeze RiskHighly Liquid / Institution-Friendly

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 15.38B USD
Price to earnings Ratio 11.23
1Y Target Price 160.84
Price to earnings Ratio 11.23
1Y Target Price 160.84
Volume (30-day avg) 1.0M shares
Beta 0.44
52 Weeks Range 80.50 - 199.33
Updated Date 10/08/2026
52 Weeks Range 80.50 - 199.33
Updated Date 10/08/2026
Dividends yield (FY) -
Basic EPS (TTM) 9.77

How Company Makes Money

Business areaWhat it includesRetail investor read
Trading CommissionsRevenue generated from executing stock, option, and futures trades on behalf of clients.This is the core fee-based revenue from active trading activity.
Interest IncomeEarnings from margin financing and interest on idle cash balances held by customers.This is a key driver of profitability, especially in higher interest rate environments.
Corporate ServicesFees for IPO underwriting and stock plan management for corporate entities.Provides additional B2B revenue and helps grow the user base.

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

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Valuation

Trailing PE 11.23
Forward PE 9.91
Enterprise Value 15.76B
Price to Sales(TTM) 0.64
Enterprise Value 15.76B
Price to Sales(TTM) 0.64
Enterprise Value to Revenue 4.77
Enterprise Value to EBITDA 7.7
Shares Outstanding 95.75M
Shares Floating 59.58M
Shares Outstanding 95.75M
Shares Floating 59.58M
Percent Insiders 15.78
Percent Institutions 49.48

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI Summary

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Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

About Futu Holdings Ltd

Exchange NASDAQ
Headquarters -
IPO Launch date 2019-03-08
Founder, Chairman & CEO Mr. Hua Li
Sector Financial Services
Industry Capital Markets
Full time employees 3540
Full time employees 3540

Futu Holdings Limited engages in the provision of digitalized securities brokerage and wealth management product distribution service in Hong Kong and internationally. It offers online financial services, including securities and derivative trades brokerage, margin financing and fund distribution services through its Futubull and Moomoo digital platforms. The company also provides financial information and online community services; online wealth management services under the Money Plus brand name through its Futubull and moomoo platforms, which provides its client access to mutual funds, private funds, bonds, structured products, and other wealth management products; market data and information services; and NiuNiu Community, an open forum for users and clients to share insights, ask questions, and exchange ideas. Futu Holdings Limited was founded in 2007 and is headquartered in Admiralty, Hong Kong.

Form CRS provides a relationship summary of our automated advisory services, flat subscription fees, and conflicts of interest. Form ADV Part 2A brochure contains complete details on services, billing, and disclosures. If any summary differs from our current regulatory filings, the filed Form ADV controls.