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The Gap, Inc.(GAP)

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ADVISORIES YOU CAN VERIFY
QUALITY SIGNAL RECENCY
1-STAR RATING
Consider higher Upturn Star rating
BUY for 20 days
PROFIT SINCE LAST BUY
-7.07% ▼
LAST CLOSE
$21.82
09/25/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
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Upturn Advisory & Investor View for GAP

09/25/2026: GAP (1-star) has a low Upturn Star Rating. Not recommended to BUY.

The Gap, Inc. is a major apparel retail company operating a diverse portfolio of brands including Old Navy, Gap, Banana Republic, and Athleta. Its primary strength lies in the scale of the Old Navy brand and its established presence across both physical and digital channels. The core investment story centers on the company’s ability to modernize its core labels and scale the high-growth Athleta brand. Key risks include intense competition from fast-fashion retailers, exposure to macroeconomic volatility, and the execution risk associated with brand turnarounds. The company is often viewed as a value-oriented investment that may appeal to those looking for a dividend-paying play on retail recovery.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorMixed fitThe company is in a turnaround phase, making future growth trajectory less certain than pure growth plays.
Momentum investorWeak fitMomentum is highly dependent on specific quarterly operational improvements and sentiment shifts.
Value investorStrong fitThe stock is often assessed based on its valuation relative to its retail assets and brand recovery potential.
Dividend investorStrong fit while signal remains positiveThe company maintains a history of dividend payments, appealing to income-focused investors.
Low-risk investorWeak fitRetail sector volatility and execution risks make this less suitable for highly risk-averse portfolios.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityMedium / highRetail stock prices often fluctuate significantly with changes in consumer sentiment.
Valuation riskMediumThe stock valuation is tied to the successful execution of turnaround strategies.
Competition risk (Retail)HighIntense competition from e-commerce and fast-fashion providers threatens market share.
Business qualityMediumThe company manages a portfolio of established brands that require continuous revitalization.
Dividend incomeMediumDividends are dependent on sustained operational profitability and cash flow.
Execution riskHighSuccessfully managing multiple distinct brands requires precise operational alignment.

Price Behavior

Steep Decline
PRICE PATH

Steep Decline

The stock price has dropped sharply with strong downward pressure.

Choppy
PRICE STABILITY

Choppy

The stock has experienced frequent reversals and pronounced short-term price swings.

Analysis of Past Performance

Type Stock
Historic Profit -30.52%
Avg. Invested days 35
Today’s Advisory Consider higher Upturn Star rating
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 2.0
Stock Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 09/25/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
GAP receives a 3-star rating, supported by solid company fundamentals, and solid analyst coverage. The rating is constrained by weak price momentum.

Company Fundamentals

★★★★★
GAP has solid overall fundamentals (4 stars), with moderate financial health, moderate growth momentum, and solid ownership. In FY2026 versus FY2025, solid cash generation (FCF margin 5.4%) is partially offset by slightly negative earnings growth (-3.3%), moderate revenue growth (+1.9%), soft profitability (net margin 5.3%).

Financial Health Rating

★★★★★
GAP's financial health is supported by solid cash strength, including free-cash-flow generation (5.4% of revenue). Profitability is moderate (3 stars), which helps explain the 3-star overall score.

Growth Momentum Score

★★★★★
Revenue growth is GAP's strongest growth driver at +1.9% FY2026 versus FY2025 (moderate, 3 stars). By comparison, while earnings growth (-3.3%, slightly negative) and free-cash-flow growth (-20.8%, negative) hold the profile back, so recent growth is not broad-based across the business.

Ownership

★★★★★
Institutional ownership is 66.4% and approximately 55.1% of outstanding shares are publicly tradable, supporting liquidity and institutional participation. Insider ownership of 36.29% supports management-shareholder alignment.

Top 5 Institutional Investors

BlackRock Inc 6.26%
Dimensional Fund Advisors, Inc. 4.61%
DZ BANK AG Deutsche Zentral-Genossenschaftsbank Frankfurt am Main 4.07%
Ameriprise Financial Inc 3.45%
Vanguard Portfolio Management, LLC 3.30%

Unit Economics (Per $1K Revenue)

★★★★★
GAP generates approximately $408 of gross profit, $73 of operating income, and $54 of free cash flow for every $1,000 of revenue. Based on FY2026 results. Strong cash conversion and healthy margins support the rating, although capital efficiency remains below the highest tier.

Economic Dimensions

★★★★★
Effective Tax Rate: 27.92%

Quantitative Style Profile

★★★★★
GAP has a liquid profile. Weak momentum is the primary drawback, while elevated volatility.

Style Classification

Quality Focused

Value-OrientedHigh VolatilitySmall / Mid Cap RiskShort Squeeze RiskHighly Liquid / Institution-Friendly

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 7.62B USD
Price to earnings Ratio 6.42
1Y Target Price 26.51
Price to earnings Ratio 6.42
1Y Target Price 26.51
Volume (30-day avg) 7.8M shares
Beta 2.06
52 Weeks Range 17.94 - 28.88
Updated Date 09/25/2026
52 Weeks Range 17.94 - 28.88
Updated Date 09/25/2026
Dividends yield (FY) 3.20%
Basic EPS (TTM) 3.38

How Company Makes Money

Business areaWhat it includesRetail investor read
Old NavyFamily apparel and accessories sold primarily in the Americas.The primary volume driver for the company, focusing on high-frequency, value-based sales.
Gap BrandGlobal sales of casual clothing and basics.A legacy brand currently undergoing efforts to modernize its appeal to younger demographics.
AthletaWomen's performance and lifestyle apparel.The key growth-oriented segment targeting the premium activewear market.
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Earnings Date

Report Date 2026-08-27
When After Market
Estimate 0.5
Actual 0.52

Profitability

Profit Margin 8.14%
Operating Margin (TTM) 6.71%

Management Effectiveness

Return on Assets (TTM) 4.78%
Return on Equity (TTM) 33.78%

Valuation

Trailing PE 6.42
Forward PE 8.89
Enterprise Value 10.77B
Price to Sales(TTM) 0.5
Enterprise Value 10.77B
Price to Sales(TTM) 0.5
Enterprise Value to Revenue 0.7
Enterprise Value to EBITDA 4.67
Shares Outstanding 351.27M
Shares Floating 193.60M
Shares Outstanding 351.27M
Shares Floating 193.60M
Percent Insiders 36.29
Percent Institutions 66.36

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI Summary

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Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

About The Gap, Inc.

Exchange NYSE
Headquarters San Francisco, CA, United States
IPO Launch date 1987-07-23
CEO, President & Director Mr. Richard Dickson
Sector Consumer Cyclical
Industry Apparel Retail
Full time employees 79000
Full time employees 79000

The Gap, Inc. operates as an apparel retail company in the United States, Canada, Japan, Taiwan, and internationally. The company offers apparel, accessories, and personal care products for men, women, and children under the Old Navy, Gap, Banana Republic, and Athleta brands. The company offers its products through company-operated stores, franchise stores, websites, and third-party arrangements, as well as licensing partnerships. It has franchise agreements to operate Old Navy, Gap, Banana Republic, and Athleta in Asia, Europe, Latin America, the Middle East, and Africa. The Gap, Inc. was incorporated in 1969 and is headquartered in San Francisco, California.