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The Gap, Inc. (GAP)



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Upturn Advisory Summary
07/03/2025: GAP (2-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $26.68
1 Year Target Price $26.68
4 | Strong Buy |
4 | Buy |
11 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 33.11% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.78B USD | Price to earnings Ratio 9.07 | 1Y Target Price 26.68 |
Price to earnings Ratio 9.07 | 1Y Target Price 26.68 | ||
Volume (30-day avg) 19 | Beta 2.17 | 52 Weeks Range 16.83 - 29.29 | Updated Date 06/16/2025 |
52 Weeks Range 16.83 - 29.29 | Updated Date 06/16/2025 | ||
Dividends yield (FY) 3.16% | Basic EPS (TTM) 2.3 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.8% | Operating Margin (TTM) 7.51% |
Management Effectiveness
Return on Assets (TTM) 6.51% | Return on Equity (TTM) 29.16% |
Valuation
Trailing PE 9.07 | Forward PE 9.46 | Enterprise Value 11048167085 | Price to Sales(TTM) 0.51 |
Enterprise Value 11048167085 | Price to Sales(TTM) 0.51 | ||
Enterprise Value to Revenue 0.73 | Enterprise Value to EBITDA 6.21 | Shares Outstanding 373065984 | Shares Floating 193655087 |
Shares Outstanding 373065984 | Shares Floating 193655087 | ||
Percent Insiders 39.42 | Percent Institutions 64.37 |
Upturn AI SWOT
The Gap, Inc.

Company Overview
History and Background
The Gap, Inc. was founded in 1969 in San Francisco by Donald and Doris Fisher. Initially focused on selling jeans and records, it quickly expanded into a diverse apparel retailer. Significant milestones include the launch of Old Navy in 1994 and Athleta in 1998. The company has evolved from a single store to a global presence with multiple brands.
Core Business Areas
- Gap: Offers classic American style apparel, accessories, and personal care products for men, women, and children. Known for its denim and casual wear.
- Old Navy: Provides accessible, on-trend clothing and accessories for the whole family at value prices.
- Banana Republic: Offers sophisticated, elevated apparel and accessories for men and women, focused on career and special occasion dressing.
- Athleta: Focuses on performance apparel and accessories for women, catering to athletic activities and active lifestyles.
Leadership and Structure
The Gap, Inc.'s leadership team typically includes a CEO, CFO, and brand presidents for each of its core brands. The organizational structure is hierarchical, with corporate functions supporting the brand divisions.
Top Products and Market Share
Key Offerings
- Denim Jeans (Gap): Gap's denim is a core product, known for its fit and quality. Market share data is difficult to isolate specifically for Gap jeans. Competitors include Levi Strauss (LEVI), American Eagle Outfitters (AEO), and Uniqlo.
- Activewear (Athleta): Athleta's activewear line includes leggings, tops, and outerwear designed for various athletic activities. Athleta's competitors include Lululemon Athletica (LULU), Nike (NKE), and Adidas (ADS.DE). Market share fluctuates depending on the category.
- Family Apparel (Old Navy): Old Navy offers a wide range of affordable apparel for the entire family. Old Navy competes with Target (TGT), Walmart (WMT), and H&M.
- Workwear (Banana Republic): Banana Republic provides elevated workwear that is suitable for office spaces. Banana Republic competes with J. Crew, Ann Taylor and Express.
Market Dynamics
Industry Overview
The apparel retail industry is highly competitive and subject to changing fashion trends, economic conditions, and consumer preferences. Online shopping and fast fashion have significantly impacted the industry.
Positioning
The Gap, Inc. aims to offer a range of brands catering to different consumer segments and price points. Their competitive advantages include brand recognition, a diverse portfolio, and a global presence.
Total Addressable Market (TAM)
The global apparel market is estimated to be worth trillions of USD. The Gap, Inc. is positioned to capture a portion of this TAM through its various brands and distribution channels. It's positioned in the mid-tier to upper-tier market.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Diverse brand portfolio
- Global presence
- Established supply chain
Weaknesses
- Inconsistent brand image
- Over-reliance on brick-and-mortar stores
- Struggling flagship Gap brand
- Inability to keep up with changing trends
Opportunities
- Expansion of online sales
- Growth in emerging markets
- Partnerships and collaborations
- Sustainability initiatives
Threats
- Increased competition from fast fashion retailers
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- American Eagle Outfitters (AEO)
- Abercrombie & Fitch (ANF)
- H&M (HNNMY)
- UNIQLO (9983.T)
- Target (TGT)
- Walmart (WMT)
Competitive Landscape
The Gap, Inc. faces intense competition from various retailers, including fast fashion brands, department stores, and online retailers. Its success depends on its ability to differentiate its brands, adapt to changing consumer preferences, and manage its costs effectively.
Growth Trajectory and Initiatives
Historical Growth: The Gap, Inc.'s historical growth has been mixed, with periods of strong growth followed by periods of decline. The performance of each individual brand plays a factor.
Future Projections: Future growth projections depend on various factors, including economic conditions, consumer trends, and the company's strategic initiatives. Analyst estimates should be consulted for specific projections.
Recent Initiatives: Recent initiatives may include store closures, digital transformation efforts, and new product launches.
Summary
The Gap, Inc. is a well-known apparel retailer with a diverse brand portfolio. While it benefits from strong brand recognition and a global presence, the company faces challenges related to inconsistent brand image, competition, and adapting to changing consumer preferences. Recent initiatives have been taken to strengthen their online presence. The key to a strong recovery lies in brand relevance, efficiency, and successful digital strategies.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market share and financial data are estimates and may vary. Investment decisions should be made based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About The Gap, Inc.
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 1987-07-23 | CEO, President & Director Mr. Richard Dickson | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 82000 | Website https://www.gapinc.com |
Full time employees 82000 | Website https://www.gapinc.com |
The Gap, Inc. operates as an apparel retail company. The company offers apparel, accessories, and personal care products for men, women, and children under the Old Navy, Gap, Banana Republic, and Athleta brands. Its products include adult apparel and accessories; and lifestyle products for use in yoga, training, travel, and recovery activities for women and girls. The company offers its products through company-operated stores, franchise stores, websites, and third-party arrangements, as well as licensing partnerships. It has franchise agreements to operate Old Navy, Gap, Banana Republic, and Athleta in Asia, Europe, Latin America, the Middle East, and Africa. The Gap, Inc. was incorporated in 1969 and is headquartered in San Francisco, California.
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