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Upturn AI SWOT - About
GAP 
The Gap, Inc. (GAP)
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Upturn Advisory Summary
10/28/2025: GAP (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $24.7
1 Year Target Price $24.7
| 4 | Strong Buy |
| 4 | Buy |
| 11 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 28.49% | Avg. Invested days 32 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.86B USD | Price to earnings Ratio 10.29 | 1Y Target Price 24.7 |
Price to earnings Ratio 10.29 | 1Y Target Price 24.7 | ||
Volume (30-day avg) 19 | Beta 2.08 | 52 Weeks Range 16.58 - 28.85 | Updated Date 10/28/2025 |
52 Weeks Range 16.58 - 28.85 | Updated Date 10/28/2025 | ||
Dividends yield (FY) 2.69% | Basic EPS (TTM) 2.32 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.86% | Operating Margin (TTM) 7.81% |
Management Effectiveness
Return on Assets (TTM) 6.35% | Return on Equity (TTM) 28.07% |
Valuation
Trailing PE 10.29 | Forward PE 9.25 | Enterprise Value 11226566693 | Price to Sales(TTM) 0.58 |
Enterprise Value 11226566693 | Price to Sales(TTM) 0.58 | ||
Enterprise Value to Revenue 0.74 | Enterprise Value to EBITDA 6.32 | Shares Outstanding 371047226 | Shares Floating 192206174 |
Shares Outstanding 371047226 | Shares Floating 192206174 | ||
Percent Insiders 39.64 | Percent Institutions 58.26 |
Upturn AI SWOT
The Gap, Inc.
Company Overview
History and Background
The Gap, Inc. was founded in 1969 by Donald and Doris Fisher in San Francisco. Initially focused on selling Levi's jeans and records, it evolved into a global retailer offering a range of clothing, accessories, and personal care products under its own brands. Key milestones include expanding internationally, acquiring Banana Republic in 1983, and launching Old Navy in 1994.
Core Business Areas
- Gap: Offers classic American style for men, women, and children. Focused on denim, basics, and casual wear.
- Old Navy: Provides accessible and affordable fashion for families. Known for its value pricing and trend-driven styles.
- Banana Republic: Sells sophisticated and contemporary apparel and accessories for men and women. Emphasizes quality and versatility.
- Athleta: Focuses on performance apparel and activewear for women. Emphasizes inclusivity and sustainability.
Leadership and Structure
The CEO is Richard Dickson. The company operates under a traditional hierarchical structure with brand presidents reporting to the CEO, and functional departments such as finance, marketing, and operations supporting the brands.
Top Products and Market Share
Key Offerings
- Denim: Denim is a core product across all Gap brands, particularly Gap and Old Navy. The market for denim is highly competitive, with players like Levi Strauss (LEVI), Wrangler (Kontoor Brands, KTB), and American Eagle Outfitters (AEO). Gap does not release specific figures for denim market share. Estimates range between 2-4% of the overall denim market.
- Activewear: Athleta offers a range of activewear for women. Competitors include Lululemon Athletica (LULU), Nike (NKE), and Adidas (ADS.DE). Athleta's revenue is included within Gap's overall revenue figures, and specific market share is not broken out in their SEC filings.
- Basic Apparel: T-shirts, sweaters, and other basic apparel are key offerings for Gap and Old Navy. Competitors include Uniqlo, H&M (HNNMY), and Target (TGT). No specific data on market share for basic apparel.
Market Dynamics
Industry Overview
The apparel retail industry is highly competitive and fragmented, facing pressures from fast fashion, e-commerce, and changing consumer preferences. Trends include sustainability, personalization, and omnichannel retailing.
Positioning
The Gap, Inc. aims to position its brands to offer a range of styles and price points, targeting different customer segments. Its competitive advantages include brand recognition, a large store footprint, and established supply chain.
Total Addressable Market (TAM)
The global apparel market is estimated to be in the trillions of USD. The Gap, Inc. is positioned to capture a portion of this TAM by targeting various segments with its distinct brands, focusing on value, quality, and style.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large store footprint and online presence
- Diverse brand portfolio targeting different customer segments
- Established supply chain
- Evolving sustainability initiatives
Weaknesses
- Inconsistent brand messaging
- Over-reliance on promotions and discounts
- Declining sales in core brands
- Supply chain vulnerabilities
- High operating costs
Opportunities
- Expand e-commerce and digital capabilities
- Focus on sustainability and ethical sourcing
- Develop innovative products and collaborations
- Increase brand loyalty through personalization
- Expand internationally
Threats
- Intense competition from fast fashion retailers
- Changing consumer preferences and trends
- Economic downturns impacting consumer spending
- Supply chain disruptions and rising costs
- Increased competition from online retailers
Competitors and Market Share
Key Competitors
- AEO
- URBN
- GPS
- TJX
- ROST
- LB
Competitive Landscape
The Gap, Inc. faces intense competition from fast-fashion retailers like H&M and Zara (Inditex), as well as other specialty apparel retailers like American Eagle Outfitters and Urban Outfitters. Gap's advantages include its brand recognition and diverse portfolio, while its disadvantages include its inconsistent brand messaging and reliance on promotions.
Growth Trajectory and Initiatives
Historical Growth: The Gap, Inc. has experienced fluctuating growth over the past years, with challenges in its core brands being offset by growth in Athleta and online channels.
Future Projections: Future projections depend on analyst estimates. These are available on financial websites such as Yahoo Finance or Bloomberg.
Recent Initiatives: Recent initiatives include store fleet optimization, focusing on online growth, and evolving the brand portfolio.
Summary
The Gap, Inc. is a well-established apparel retailer with a diverse brand portfolio, but it faces significant challenges including declining sales in its core brands and intense competition. Its strengths lie in its brand recognition and online presence, while its weaknesses include inconsistent brand messaging and supply chain vulnerabilities. The company needs to focus on innovation, sustainability, and digital transformation to drive future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Reports
- Industry Analysis Reports
- Yahoo Finance
- Bloomberg
Disclaimers:
This analysis is based on available information and subject to change. Market share data are estimates and may vary. This is not financial advice. Consult with a qualified financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About The Gap, Inc.
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 1987-07-23 | CEO, President & Director Mr. Richard Dickson | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 82000 | Website https://www.gapinc.com |
Full time employees 82000 | Website https://www.gapinc.com | ||
The Gap, Inc. operates as an apparel retail company. The company offers apparel, accessories, and personal care products for men, women, and children under the Old Navy, Gap, Banana Republic, and Athleta brands. Its products include adult apparel and accessories; and lifestyle products for use in yoga, training, travel, and recovery activities for women and girls. The company offers its products through company-operated stores, franchise stores, websites, and third-party arrangements, as well as licensing partnerships. It has franchise agreements to operate Old Navy, Gap, Banana Republic, and Athleta in Asia, Europe, Latin America, the Middle East, and Africa. The Gap, Inc. was incorporated in 1969 and is headquartered in San Francisco, California.
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