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Canada Goose Holdings Inc(GOOS)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for GOOS
11/09/2026: GOOS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Canada Goose is a premium luxury brand known for high-performance outerwear, particularly its iconic parkas. The company has successfully evolved from a niche manufacturer into a global lifestyle player by expanding its retail footprint and diversifying into footwear and lighter apparel. Its core strength lies in its strong brand identity and controlled, vertical manufacturing process. However, the company faces significant risks from its seasonal dependency, macroeconomic sensitivity to luxury spending, and intense competition from established global fashion brands. Investors should monitor the brand's ability to maintain high margins as it scales, its success in non-core product categories, and its growth trajectory in key markets like Asia.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers growth potential through brand expansion but faces cyclicality and luxury sector headwinds. |
| Momentum investor | Mixed fit | Momentum is highly dependent on brand trendiness and seasonal sales performance, requiring positive sentiment for a strong fit. |
| Value investor | Mixed fit | Valuation fluctuates based on growth expectations, and it may not meet strict deep-value criteria. |
| Dividend investor | Weak fit | The company does not pay a dividend, making it unsuitable for income-focused portfolios. |
| Low-risk investor | Weak fit | The stock is subject to high volatility due to luxury market trends and economic sensitivity. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Luxury stocks are often subject to sentiment swings and macroeconomic reporting. |
| Valuation risk | Medium | Price-to-earnings multiples can contract rapidly if growth expectations are not met. |
| Competition risk (luxury outerwear/lifestyle) | Medium / high | Established luxury brands are aggressively competing for the same affluent customer base. |
| Business quality | Medium | The brand has strong recognition, but the business is highly dependent on seasonal performance. |
| Dividend income | Low / none | No dividend is paid, offering no income protection. |
| Execution risk | Medium / high | Successfully expanding into new product categories like footwear is complex. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -34.98% | Avg. Invested days 25 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/09/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 830.21M USD | Price to earnings Ratio 22.59 | 1Y Target Price 9.43 |
Price to earnings Ratio 22.59 | 1Y Target Price 9.43 | ||
Volume (30-day avg) 948.8K shares | Beta 1.85 | 52 Weeks Range 7.36 - 14.60 | Updated Date 11/08/2026 |
52 Weeks Range 7.36 - 14.60 | Updated Date 11/08/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.39 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Direct-to-Consumer (DTC) | Sales from company-owned retail stores and regional e-commerce sites. | This is the primary growth driver and profit margin contributor. |
| Wholesale | Sales to luxury department stores and specialized outdoor retailers. | Provides broad market reach but typically at lower margins than DTC. |
| Geography (Global) | Revenue across North America, Europe, and the Asia-Pacific region. | Growth in Asia is critical for the long-term investment narrative. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 22.59 | Forward PE 14.51 | Enterprise Value 1.40B | Price to Sales(TTM) 0.53 |
Enterprise Value 1.40B | Price to Sales(TTM) 0.53 | ||
Enterprise Value to Revenue 1.26 | Enterprise Value to EBITDA 6.9 | Shares Outstanding 43.23M | Shares Floating 35.24M |
Shares Outstanding 43.23M | Shares Floating 35.24M | ||
Percent Insiders 16.88 | Percent Institutions 58.79 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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