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Upturn AI SWOT - About
GOOS 
Canada Goose Holdings Inc (GOOS)
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Upturn Advisory Summary
08/28/2025: GOOS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
12 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $11.42
1 Year Target Price $11.42
| 1 | Strong Buy |
| 0 | Buy |
| 6 | Hold |
| 4 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -34.3% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.28B USD | Price to earnings Ratio 37.66 | 1Y Target Price 11.42 |
Price to earnings Ratio 37.66 | 1Y Target Price 11.42 | ||
Volume (30-day avg) 12 | Beta 1.51 | 52 Weeks Range 6.73 - 15.43 | Updated Date 08/29/2025 |
52 Weeks Range 6.73 - 15.43 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.35 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-30 | When Before Market | Estimate -0.6289 | Actual -0.91 |
Profitability
Profit Margin 3.44% | Operating Margin (TTM) -147.22% |
Management Effectiveness
Return on Assets (TTM) 4.17% | Return on Equity (TTM) 12.99% |
Valuation
Trailing PE 37.66 | Forward PE 13.19 | Enterprise Value 1668962863 | Price to Sales(TTM) 0.93 |
Enterprise Value 1668962863 | Price to Sales(TTM) 0.93 | ||
Enterprise Value to Revenue 1.68 | Enterprise Value to EBITDA 9.86 | Shares Outstanding 46064000 | Shares Floating 45803502 |
Shares Outstanding 46064000 | Shares Floating 45803502 | ||
Percent Insiders 2.03 | Percent Institutions 72.48 |
Upturn AI SWOT
Canada Goose Holdings Inc
Company Overview
History and Background
Canada Goose was founded in 1957 as Metro Sportswear Ltd. in Toronto, Canada. Initially focused on wool vests, raincoats, and snowsuits, it evolved into a manufacturer of high-performance outerwear for extreme cold weather conditions. Significant milestones include supplying clothing for expeditions to Antarctica and the Everest summit, leading to global brand recognition and expansion into luxury fashion.
Core Business Areas
- Outerwear: Designs, manufactures, and sells premium parkas, jackets, and other outerwear for men, women, and children, suitable for extreme cold weather. This is their core business.
- Apparel: Offers a range of apparel including knitwear, fleece, and accessories such as hats, gloves, and scarves, extending their brand into warmer weather categories.
- Footwear: Manufactures and sells high-performance boots designed for protection against extreme cold and wet conditions.
Leadership and Structure
Dani Reiss is the Chairman and CEO. The company has a hierarchical organizational structure with departments for design, manufacturing, marketing, sales, and finance.
Top Products and Market Share
Key Offerings
- Parkas: Canada Goose's signature product, renowned for their warmth and durability. The parka segment is the largest revenue contributor. Competitors include Moncler, Moose Knuckles, and Mackage. Estimated market share is part of the luxury outerwear market which is highly fragmented.
- Lightweight Down Jackets: Offerings such as the HyBridge Lite jacket and others provide warmth for more mild temperatures. Competitors include Patagonia, Arc'teryx, and North Face. Estimated market share is part of the luxury outerwear market which is highly fragmented.
- Knitwear: Sweaters and other knitwear using high quality wool. Competitors include brands like Loro Piana and Brunello Cucinelli. Estimated market share is part of the luxury outerwear market which is highly fragmented.
Market Dynamics
Industry Overview
The luxury outerwear market is driven by demand for high-quality, durable, and stylish clothing, particularly in regions with cold climates. The industry is competitive, with brands differentiating themselves through innovation, design, and brand reputation.
Positioning
Canada Goose is positioned as a luxury brand known for its high-quality, functional, and stylish outerwear. Its competitive advantages include its heritage, association with extreme environments, and strong brand recognition.
Total Addressable Market (TAM)
The global luxury apparel market is estimated to be worth hundreds of billions of dollars. Canada Goose is positioned to capture a portion of this market through its premium outerwear and expanding product lines.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- High-quality products
- Premium pricing power
- Established supply chain
- Global presence
Weaknesses
- High price point limits market reach
- Seasonality of sales
- Reliance on cold weather
- Exposure to counterfeit products
- Ethical concerns regarding animal welfare
Opportunities
- Expansion into new markets
- Product diversification (footwear, apparel)
- E-commerce growth
- Strategic partnerships
- Sustainable practices
Threats
- Economic downturns impacting luxury spending
- Changing fashion trends
- Competition from other luxury brands
- Climate change impacting demand for heavy outerwear
- Fluctuations in raw material costs
Competitors and Market Share
Key Competitors
- Moncler (MONRF)
- Columbia Sportswear (COLM)
- VF Corporation (VFC)
Competitive Landscape
Canada Goose competes on brand reputation and luxury status. Moncler is a direct competitor in the luxury outerwear market. Columbia Sportswear and VF Corporation compete with them with more general outdoor apparel.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by brand expansion and increased global awareness of the brand.
Future Projections: Future growth is projected based on expanding into new markets and product lines.
Recent Initiatives: Recent strategic initiatives include expanding retail presence, focusing on e-commerce growth, and introducing new product categories like footwear and apparel.
Summary
Canada Goose is a luxury brand with a strong reputation for high-quality outerwear. While its premium pricing limits its market reach and seasonality impacts sales, it has opportunities for growth through international expansion and product diversification. Threats include economic downturns and competition from other luxury brands. The brand is vulnerable to ethical concerns around animal welfare.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Market Research Reports
- Financial News Outlets
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and estimates. Actual financial performance may vary. The information provided is for informational purposes only and does not constitute financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Canada Goose Holdings Inc
Exchange NYSE | Headquaters Toronto, ON, Canada | ||
IPO Launch date 2017-03-16 | Chairman & CEO Mr. Daniel Reiss C.M. | ||
Sector Consumer Cyclical | Industry Apparel Manufacturing | Full time employees 3942 | Website https://www.canadagoose.com |
Full time employees 3942 | Website https://www.canadagoose.com | ||
Canada Goose Holdings Inc., together with its subsidiaries, designs, manufactures, and sells performance luxury outerwear, apparel, footwear, and accessories for men, women, youth, children, and babies. It operates through three segments: Direct-to-Consumer, Wholesale, and Other. The company offers leisure wear, including knitwear, sweats, and t-shirts; outerwear products, including windwear, jackets, fleece, and vests; footwear and accessories products, such as sneakers, boots, hats, scarves, gloves, hood trims, socks, bags, and eyewear; and lightweight and heavyweight down jackets for the fall, winter, and spring seasons. It sells its products through e-commerce channels and directly operated retail stores. The company offers its products under Canada Goose, Snow Goose, and Baffin brands in in Canada, the United States, North America, Greater China, rest of the Asia Pacific, Europe, the Middle East, and Africa. Canada Goose Holdings Inc. was founded in 1957 and is headquartered in Toronto, Canada.
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