Canada Goose Holdings Inc logo

Canada Goose Holdings Inc(GOOS)

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EXPLORE ADVISORIES AND THEIR HISTORY
QUALITY SIGNAL
1-STAR RATING
PASS
LAST CLOSE
$7.81
10/08/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
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Simulated performance—not actual client returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for methodology, assumptions, and limitations.

Advisory Performance History (Simulated)Advisory Performance History info

Simulated performance—not actual client returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for methodology, assumptions, and limitations.

Upturn Advisory & Investor View for GOOS

10/08/2026: GOOS (1-star) is currently NOT-A-BUY. Pass it for now.

Canada Goose Holdings is a luxury apparel company recognized for its performance-driven outerwear. The brand has a leading position in the premium market, bolstered by a successful shift toward a direct-to-consumer strategy that supports strong profit margins. Its primary growth opportunity lies in diversifying beyond parkas into footwear and non-outerwear categories, alongside expansion into new international markets. However, the company faces significant execution risks, including seasonal weather sensitivity and reliance on luxury discretionary spending. It may best suit growth-oriented investors who can tolerate volatility, while the absence of a dividend makes it less suitable for income-seeking portfolios.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorMixed fitThe company offers growth potential through expansion, but faces cyclical and luxury-market sensitivity.
Momentum investorMixed fitRequires a sustained uptrend in consumer sentiment and positive earnings surprises to be attractive.
Value investorMixed fitValuation fluctuates based on growth expectations and luxury market cycles.
Dividend investorWeak fitThe company does not pay a dividend, making it unsuitable for income-focused portfolios.
Low-risk investorWeak fitHigh brand reliance and seasonal demand create volatility not suited for low-risk profiles.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityHighThe stock is subject to sharp shifts based on luxury consumer sentiment.
Valuation riskMedium / highMarket pricing heavily relies on future growth assumptions in retail expansion.
Competition risk (luxury apparel)HighIntense competition from established luxury houses threatens pricing power.
Business qualityMediumBrand strength is high, but the narrow product focus poses long-term risks.
Dividend incomeLow / noneInvestors receive no cash distributions from the company.
Execution riskMediumSuccessful execution of store expansion and product diversification is key.

Price Behavior

Steep Decline
PRICE PATH

Steep Decline

The stock price has dropped sharply with strong downward pressure.

Moderately Choppy
PRICE STABILITY

Moderately Choppy

The stock has experienced noticeable price swings while retaining some directional structure.

Analysis of Past Performance

Type Stock
Historic Profit -40.28%
Avg. Invested days 27
Today’s Advisory PASS
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 1.0
Stock Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 10/08/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
GOOS receives a 3-star rating, supported by solid analyst coverage. The rating is constrained by weak price momentum.

Company Fundamentals

★★★★★
GOOS has moderate overall fundamentals (3 stars), with moderate financial health, soft growth momentum, and solid ownership. In FY2026 versus FY2025, solid cash generation (FCF margin 9.3%) and solid revenue growth (+13.6%) are partially offset by negative earnings growth (-76.2%), soft profitability (net margin 1.5%).

Financial Health Rating

★★★★★
GOOS's financial health is supported by solid liquidity, including working-capital and asset support (WC/assets 34.1%). Profitability is moderate (3 stars), which helps explain the 3-star overall score.

Growth Momentum Score

★★★★★
Revenue growth is GOOS's strongest growth driver at +13.6% FY2026 versus FY2025 (solid, 4 stars). By comparison, while earnings growth (-76.2%, negative) and free-cash-flow growth (-48.3%, negative) hold the profile back, so recent growth is not broad-based across the business.

Ownership

★★★★★
Institutional ownership is 56.3% and approximately 77.4% of outstanding shares are publicly tradable, supporting liquidity and institutional participation. Insider ownership of 14.91% supports management-shareholder alignment.

Top 5 Institutional Investors

FMR Inc 5.05%
Portolan Capital Management, LLC 2.82%
Timucuan Asset Management Inc/FL 1.80%
Manufacturers Life Insurance Co 1.38%
D. E. Shaw & Co LP 1.34%

Unit Economics (Per $1K Revenue)

★★★★★
GOOS generates approximately $611 of gross profit, $58 of operating income, and $93 of free cash flow for every $1,000 of revenue. Based on FY2026 results. Moderate margins and solid cash conversion support a 3-star rating, while capital efficiency is weak.

Economic Dimensions

★★★★★
Effective Tax Rate: 48.33%

Quantitative Style Profile

★★★★★
GOOS has a liquid profile. Weak momentum is the primary drawback, while elevated volatility.

Style Classification

Quality Focused

Value-OrientedHigh VolatilitySmall / Mid Cap RiskShort Squeeze RiskHighly Liquid / Institution-Friendly

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 737.34M USD
Price to earnings Ratio 18.41
1Y Target Price 9.49
Price to earnings Ratio 18.41
1Y Target Price 9.49
Volume (30-day avg) 806.1K shares
Beta 1.72
52 Weeks Range 7.36 - 14.60
Updated Date 10/08/2026
52 Weeks Range 7.36 - 14.60
Updated Date 10/08/2026
Dividends yield (FY) -
Basic EPS (TTM) 0.41

How Company Makes Money

Business areaWhat it includesRetail investor read
Direct-to-Consumer (DTC)Sales from owned retail locations and official brand websites.This is the core driver of brand image and higher margin potential.
WholesaleDistribution through premium department stores and specialty shops.Important for brand reach but typically offers lower margins than DTC.
Geography (Global)Revenue spread across North America, Europe, and Asia-Pacific markets.Global diversification helps mitigate local economic or seasonal weakness.

Analyzing Revenue: Products, Geography and Growth

Revenue by Geography

Geography revenue - Year on Year

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Valuation

Trailing PE 18.41
Forward PE 14.51
Enterprise Value 1.18B
Price to Sales(TTM) 0.48
Enterprise Value 1.18B
Price to Sales(TTM) 0.48
Enterprise Value to Revenue 1.08
Enterprise Value to EBITDA 6.08
Shares Outstanding 46.66M
Shares Floating 36.12M
Shares Outstanding 46.66M
Shares Floating 36.12M
Percent Insiders 14.91
Percent Institutions 56.33

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Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

About Canada Goose Holdings Inc

Exchange NYSE
Headquarters Toronto, ON, Canada
IPO Launch date 2017-03-16
Chairman & CEO Mr. Daniel Reiss C.M.
Sector Consumer Cyclical
Industry Apparel Manufacturing
Full time employees 3942
Full time employees 3942

Canada Goose Holdings Inc., together with its subsidiaries, designs, manufactures, and sells performance luxury outerwear, apparel, footwear, and accessories for men, women, youth, children, and babies. It operates through three segments: Direct-to-Consumer, Wholesale, and Other. The company offers leisure wear, including knitwear, sweats, and t-shirts; outerwear products, including rain and everyday collections, jackets for everyday occasions, fleece, and vests; footwear and accessories products, such as sneakers, boots, hats, scarves, gloves, hood trims, socks, bags and eyewear; and lightweight and heavyweight down jackets for the fall, winter, and spring seasons. It sells its products through e-commerce channels and directly operated retail stores. The company offers its products under Canada Goose, Snow Goose, and Baffin brands in Canada, the United States, North America, Greater China, rest of the Asia Pacific, Europe, the Middle East, and Africa. Canada Goose Holdings Inc. was founded in 1957 and is headquartered in Toronto, Canada.

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