- Chart
- Upturn Summary
- Highlights
- Valuation
Upturn AI Summary - About
Canada Goose Holdings Inc(GOOS)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Advisory Performance History (Simulated)
Upturn Advisory & Investor View for GOOS
10/08/2026: GOOS (1-star) is currently NOT-A-BUY. Pass it for now.
Canada Goose Holdings is a luxury apparel company recognized for its performance-driven outerwear. The brand has a leading position in the premium market, bolstered by a successful shift toward a direct-to-consumer strategy that supports strong profit margins. Its primary growth opportunity lies in diversifying beyond parkas into footwear and non-outerwear categories, alongside expansion into new international markets. However, the company faces significant execution risks, including seasonal weather sensitivity and reliance on luxury discretionary spending. It may best suit growth-oriented investors who can tolerate volatility, while the absence of a dividend makes it less suitable for income-seeking portfolios.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers growth potential through expansion, but faces cyclical and luxury-market sensitivity. |
| Momentum investor | Mixed fit | Requires a sustained uptrend in consumer sentiment and positive earnings surprises to be attractive. |
| Value investor | Mixed fit | Valuation fluctuates based on growth expectations and luxury market cycles. |
| Dividend investor | Weak fit | The company does not pay a dividend, making it unsuitable for income-focused portfolios. |
| Low-risk investor | Weak fit | High brand reliance and seasonal demand create volatility not suited for low-risk profiles. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is subject to sharp shifts based on luxury consumer sentiment. |
| Valuation risk | Medium / high | Market pricing heavily relies on future growth assumptions in retail expansion. |
| Competition risk (luxury apparel) | High | Intense competition from established luxury houses threatens pricing power. |
| Business quality | Medium | Brand strength is high, but the narrow product focus poses long-term risks. |
| Dividend income | Low / none | Investors receive no cash distributions from the company. |
| Execution risk | Medium | Successful execution of store expansion and product diversification is key. |
Price Behavior

Steep Decline
The stock price has dropped sharply with strong downward pressure.

Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -40.28% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Advisory Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals 
Financial Health Rating 
Growth Momentum Score 
Ownership 
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue) 
Economic Dimensions
Quantitative Style Profile 
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 737.34M USD | Price to earnings Ratio 18.41 | 1Y Target Price 9.49 |
Price to earnings Ratio 18.41 | 1Y Target Price 9.49 | ||
Volume (30-day avg) 806.1K shares | Beta 1.72 | 52 Weeks Range 7.36 - 14.60 | Updated Date 10/08/2026 |
52 Weeks Range 7.36 - 14.60 | Updated Date 10/08/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.41 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Direct-to-Consumer (DTC) | Sales from owned retail locations and official brand websites. | This is the core driver of brand image and higher margin potential. |
| Wholesale | Distribution through premium department stores and specialty shops. | Important for brand reach but typically offers lower margins than DTC. |
| Geography (Global) | Revenue spread across North America, Europe, and Asia-Pacific markets. | Global diversification helps mitigate local economic or seasonal weakness. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 18.41 | Forward PE 14.51 | Enterprise Value 1.18B | Price to Sales(TTM) 0.48 |
Enterprise Value 1.18B | Price to Sales(TTM) 0.48 | ||
Enterprise Value to Revenue 1.08 | Enterprise Value to EBITDA 6.08 | Shares Outstanding 46.66M | Shares Floating 36.12M |
Shares Outstanding 46.66M | Shares Floating 36.12M | ||
Percent Insiders 14.91 | Percent Institutions 56.33 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Canada Goose Holdings Inc
Exchange NYSE | Headquarters Toronto, ON, Canada | ||
IPO Launch date 2017-03-16 | Chairman & CEO Mr. Daniel Reiss C.M. | ||
Sector Consumer Cyclical | Industry Apparel Manufacturing | Full time employees 3942 | Website https://www.canadagoose.com |
Full time employees 3942 | Website https://www.canadagoose.com | ||
Canada Goose Holdings Inc., together with its subsidiaries, designs, manufactures, and sells performance luxury outerwear, apparel, footwear, and accessories for men, women, youth, children, and babies. It operates through three segments: Direct-to-Consumer, Wholesale, and Other. The company offers leisure wear, including knitwear, sweats, and t-shirts; outerwear products, including rain and everyday collections, jackets for everyday occasions, fleece, and vests; footwear and accessories products, such as sneakers, boots, hats, scarves, gloves, hood trims, socks, bags and eyewear; and lightweight and heavyweight down jackets for the fall, winter, and spring seasons. It sells its products through e-commerce channels and directly operated retail stores. The company offers its products under Canada Goose, Snow Goose, and Baffin brands in Canada, the United States, North America, Greater China, rest of the Asia Pacific, Europe, the Middle East, and Africa. Canada Goose Holdings Inc. was founded in 1957 and is headquartered in Toronto, Canada.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.

