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Upturn AI SWOT - About
COLM 
Columbia Sportswear Company (COLM)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
10/15/2025: COLM (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $56.12
1 Year Target Price $56.12
| 1 | Strong Buy |
| 1 | Buy |
| 5 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -15.56% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.82B USD | Price to earnings Ratio 13.05 | 1Y Target Price 56.12 |
Price to earnings Ratio 13.05 | 1Y Target Price 56.12 | ||
Volume (30-day avg) 9 | Beta 0.97 | 52 Weeks Range 47.84 - 91.61 | Updated Date 10/14/2025 |
52 Weeks Range 47.84 - 91.61 | Updated Date 10/14/2025 | ||
Dividends yield (FY) 2.37% | Basic EPS (TTM) 3.94 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.59% | Operating Margin (TTM) -3.9% |
Management Effectiveness
Return on Assets (TTM) 6.03% | Return on Equity (TTM) 12.93% |
Valuation
Trailing PE 13.05 | Forward PE 16.39 | Enterprise Value 2843314597 | Price to Sales(TTM) 0.83 |
Enterprise Value 2843314597 | Price to Sales(TTM) 0.83 | ||
Enterprise Value to Revenue 0.83 | Enterprise Value to EBITDA 8.68 | Shares Outstanding 54770067 | Shares Floating 28491937 |
Shares Outstanding 54770067 | Shares Floating 28491937 | ||
Percent Insiders 53.21 | Percent Institutions 56.12 |
Upturn AI SWOT
Columbia Sportswear Company
Company Overview
History and Background
Founded in 1938 as Columbia Hat Company, it evolved into Columbia Sportswear, becoming a global leader in outdoor apparel, footwear, and accessories. Significant milestones include the invention of Omni-Tech waterproof breathable technology and aggressive international expansion.
Core Business Areas
- Apparel: Designs, develops, and markets a wide range of outdoor apparel, including outerwear, sportswear, and workwear.
- Footwear: Produces and sells performance and casual footwear for various outdoor activities.
- Accessories and Equipment: Offers accessories such as hats, gloves, and bags, as well as outdoor equipment like tents and sleeping bags.
Leadership and Structure
Tim Boyle serves as the Chairman, President, and CEO. The company has a traditional hierarchical structure with various functional departments reporting to the CEO.
Top Products and Market Share
Key Offerings
- Competitors: Patagonia, The North Face, Arc'teryx, Helly Hansen
- Outerwear (Jackets & Parkas): Columbia's outerwear features technologies like Omni-Tech and Omni-Heat. They hold a significant share of the outdoor outerwear market, highly competitive with Patagonia, The North Face, and Arc'teryx. Market share difficult to pinpoint precisely but estimated around 10-15% globally for its broad outerwear line.
- Competitors: Merrell, Salomon, KEEN, Timberland
- Footwear (Hiking Boots): Columbia's hiking boots and shoes are known for their durability and comfort. They compete with brands like Merrell and Salomon, with estimated market share in the hiking footwear market of 5-10%.
- Competitors: Nike, Adidas, Under Armour, Lululemon
- Performance Apparel: Columbia offers a line of activewear, sportswear, and casual apparel designed for outdoor activities. This segment is highly competitive. Competitors include Nike, Adidas, Under Armour
Market Dynamics
Industry Overview
The outdoor apparel and footwear industry is characterized by strong consumer demand for performance-driven products and increasing focus on sustainability. It is a growing sector benefiting from increased participation in outdoor activities and a greater awareness of the benefits of an active lifestyle.
Positioning
Columbia Sportswear Company is positioned as a mid-range to premium brand offering quality outdoor gear at accessible price points. Its competitive advantages include its brand recognition, innovation in fabric technology, and broad product portfolio.
Total Addressable Market (TAM)
The global sportswear market is projected to reach approximately $450 billion in 2024 and it will be $664.16 billion by 2032. Columbia Sportswear Company occupies a small but crucial segment of this TAM, specifically in the outdoor apparel and footwear segment.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Innovation in fabric technology (Omni-Tech, Omni-Heat)
- Extensive product portfolio
- Global distribution network
- Strong value proposition
Weaknesses
- Reliance on wholesale channel
- Potentially lower brand image compared to high-end competitors
- Limited presence in some emerging markets
- Variable inventory management
Opportunities
- Expanding direct-to-consumer (DTC) sales
- Penetrating new geographic markets (e.g., Asia)
- Developing sustainable products and practices
- Capitalizing on athleisure trends
- Leveraging digital marketing and e-commerce
Threats
- Intense competition from established and emerging brands
- Fluctuations in raw material costs
- Changes in consumer preferences
- Economic downturns
- Supply chain disruptions
- Adverse weather conditions affecting outdoor activity
Competitors and Market Share
Key Competitors
- VFC
- NKE
- ADDYY
- UA
- LULU
Competitive Landscape
Columbia Sportswear Company differentiates itself through innovation, quality, and value. It faces competition from larger companies with greater marketing budgets and smaller, niche brands with specialized products. Columbia excels in combining technology and accessible pricing compared to premium-only competitors.
Major Acquisitions
prAna
- Year: 2014
- Acquisition Price (USD millions): 190
- Strategic Rationale: Expanded Columbia's portfolio into yoga and active lifestyle apparel, diversifying its brand offerings and reaching a new customer base.
Growth Trajectory and Initiatives
Historical Growth: Columbia Sportswear Company has experienced steady growth, driven by product innovation and international expansion.
Future Projections: Analyst estimates suggest continued revenue growth, particularly in DTC and international markets. Margin expansion will depend on cost management and pricing strategies. These analyst projections are based on market trends and company statements.
Recent Initiatives: Recent initiatives include expanding its DTC presence, focusing on sustainable practices, launching new product lines, and strengthening its digital marketing efforts.
Summary
Columbia Sportswear Company holds a solid position within the outdoor apparel and footwear market thanks to its innovative technology and product range. It is experiencing growing revenues but faces challenges from intense competition and supply chain issues. Its strategic expansion into DTC and sustainability offers growth opportunities, and keeping costs down should remain a top priority. Its success hinges on adapting to evolving consumer preferences and leveraging brand recognition in new markets.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Financial Reports
- Market Research Reports
- Analyst Estimates
- SEC Filings
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Columbia Sportswear Company
Exchange NASDAQ | Headquaters Portland, OR, United States | ||
IPO Launch date 1998-03-27 | Chairman, CEO & President Mr. Timothy P. Boyle | ||
Sector Consumer Cyclical | Industry Apparel Manufacturing | Full time employees 9780 | Website https://www.columbia.com |
Full time employees 9780 | Website https://www.columbia.com | ||
Columbia Sportswear Company, together with its subsidiaries, designs, develops, markets, and distributes outdoor, active, and lifestyle products in the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. The company provides apparel, accessories, and equipment for hiking, trail running, snow, fishing, hunting, and outdoor activities. It also offers footwear products that include hiking boots; trail running shoes; rugged cold weather boots; sandals and shoes for use in water activities; and footwear for lifestyle wear. The company serves its products through wholesale distribution channel comprising small independently operated specialty outdoor and sporting goods stores, sporting goods chains, department store chains, internet retailers, and international distributors, as well as through direct-to-consumer distribution channel, including a network of branded, outlet, temporary clearance and employee retail stores, brand-specific e-commerce sites, and shop-in-shop retail locations. It sells its products under the Columbia, Mountain Hard Wear, prAna, and SOREL brands. Columbia Sportswear Company was founded in 1938 and is headquartered in Portland, Oregon.
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