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Upturn AI Summary - About
Columbia Sportswear Company(COLM)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for COLM
09/25/2026: COLM (1-star) is currently NOT-A-BUY. Pass it for now.
Columbia Sportswear is a well-established player in the outdoor and active lifestyle apparel market, recognized for its emphasis on functional, durable products. The company boasts a strong balance sheet and a diverse brand portfolio, which serves as a foundation for its stability. Its main opportunity lies in growing its direct-to-consumer channels and optimizing its brand portfolio. However, investors must consider risks like heavy reliance on seasonal weather, intense competition, and inventory management challenges. The stock may suit value-oriented and long-term dividend investors who prioritize financial discipline, though those seeking high-growth momentum should monitor market developments closely.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company shows stable growth but lacks the rapid expansion rates typically sought by pure growth investors. |
| Momentum investor | Weak fit | The stock has faced significant headwinds, making it a poor candidate for momentum-based strategies currently. |
| Value investor | Strong fit | With a strong balance sheet and lower valuation multiples, it fits well for value-oriented portfolios. |
| Dividend investor | Strong fit while signal remains positive | A history of consistent dividend growth and a strong balance sheet makes it appealing for conservative income seekers. |
| Low-risk investor | Strong fit | The company's conservative capital structure and long-standing brand history provide stability for low-risk profiles. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock is susceptible to swings based on quarterly earnings reports and weather-related sales performance. |
| Valuation risk | Low | Current market pricing remains reasonable relative to long-term earnings potential and book value. |
| Competition risk (Athletic and Outdoor Brands) | Medium / high | Competition from Nike, The North Face, and others in the saturated apparel market limits pricing power. |
| Business quality | Strong | The company maintains a high-quality, family-led management team and a very healthy balance sheet. |
| Dividend income | Low | While consistent, the dividend yield is relatively modest compared to higher-yielding sectors. |
| Execution risk | Medium | Success depends on managing global supply chains and executing effective retail channel strategies. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -29.05% | Avg. Invested days 38 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.95B USD | Price to earnings Ratio 15.04 | 1Y Target Price 69.83 |
Price to earnings Ratio 15.04 | 1Y Target Price 69.83 | ||
Volume (30-day avg) 674.2K shares | Beta 0.93 | 52 Weeks Range 46.48 - 68.72 | Updated Date 09/27/2026 |
52 Weeks Range 46.48 - 68.72 | Updated Date 09/27/2026 | ||
Dividends yield (FY) 2.11% | Basic EPS (TTM) 3.83 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Apparel, Accessories & Equipment | Technical outerwear, fleece, and equipment sold through wholesale and DTC channels. | This is the primary revenue engine representing the bulk of the brand's global sales. |
| Footwear | Performance and lifestyle footwear under the Columbia, SOREL, and Mountain Hardwear labels. | An important, higher-margin growth category that balances the company's seasonal apparel sales. |
| Geography (North America) | Major retail operations and wholesale distribution networks in the United States and Canada. | The largest geographic market; performance here is the primary driver of overall company success. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 15.04 | Forward PE 12.71 | Enterprise Value 2.74B | Price to Sales(TTM) 0.87 |
Enterprise Value 2.74B | Price to Sales(TTM) 0.87 | ||
Enterprise Value to Revenue 0.81 | Enterprise Value to EBITDA 8.01 | Shares Outstanding 51.19M | Shares Floating 24.92M |
Shares Outstanding 51.19M | Shares Floating 24.92M | ||
Percent Insiders 58.05 | Percent Institutions 53.06 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Columbia Sportswear Company
Exchange NASDAQ | Headquarters Portland, OR, United States | ||
IPO Launch date 1998-03-27 | CEO & Chairman Mr. Timothy P. Boyle | ||
Sector Consumer Cyclical | Industry Apparel Manufacturing | Full time employees 9620 | Website https://www.columbia.com |
Full time employees 9620 | Website https://www.columbia.com | ||
Columbia Sportswear Company, together with its subsidiaries, engages in the design, development, marketing, and distribution of outdoor, active, and lifestyle products in the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. It provides apparel, accessories, and equipment for hiking, trail running, snow, fishing, hunting, and outdoor activities. The company also offers footwear products that include hiking boots; trail running shoes; rugged cold weather boots; sandals and shoes for use in water activities; and footwear for lifestyle wear. It serves its products through wholesale distribution channel comprising small independently operated specialty outdoor and sporting goods stores, sporting goods chains, department store chains, internet retailers, and international distributors, as well as through direct-to-consumer distribution channel, including a network of branded, outlet, temporary clearance and employee retail stores, brand-specific e-commerce sites, and shop-in-shop retail locations. It sells its products under the Columbia, Mountain Hardwear, PRANA, and SOREL brands. Columbia Sportswear Company was founded in 1938 and is headquartered in Portland, Oregon.
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