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Upturn AI Summary - About
Columbia Sportswear Company(COLM)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for COLM
10/23/2026: COLM (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Columbia Sportswear is a well-established company known for its diverse portfolio of outdoor, active, and lifestyle apparel and footwear. The company maintains a strong competitive position through its proprietary technologies, such as Omni-Heat, and a robust balance sheet that appeals to value-oriented investors. Its primary growth story revolves around increasing direct-to-consumer sales and capturing share in active lifestyle markets. However, the business faces significant risks from intense competition, seasonal weather fluctuations, and the need for successful digital execution. As a family-led firm with a reliable dividend, it may suit investors seeking a stable, long-term exposure to the consumer outdoor sector.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers moderate growth potential, but lacks the high-velocity expansion of tech-focused consumer brands. |
| Momentum investor | Weak fit | The stock often trends with broader consumer discretionary cycles rather than explosive momentum signals. |
| Value investor | Strong fit | Columbia's strong balance sheet and historically disciplined valuation often attract value-oriented investors. |
| Dividend investor | Mixed fit | While it pays a dividend, it is not primarily viewed as a high-yield income stock. |
| Low-risk investor | Strong fit while signal remains positive | The company's robust balance sheet and conservative capital structure provide a degree of safety within the retail sector. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock is susceptible to swings in consumer sentiment and seasonal retail performance. |
| Valuation risk | Low | Columbia frequently trades at reasonable multiples, mitigating extreme overvaluation concerns. |
| Competition risk (apparel) | High | Intense competition from NKE and VFC pressures pricing and market share. |
| Business quality | Strong | The company maintains a high-quality, family-led management team and a clean balance sheet. |
| Dividend income | Low | The dividend is reliable but provides a modest yield, which may not satisfy income-seeking investors. |
| Execution risk | Medium | Successful growth depends on efficient inventory management and digital channel execution. |
Price Behavior
Flat / Range-Bound
The stock price has been trading within a narrow range with minimal directional movement.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -28.76% | Avg. Invested days 34 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.14B USD | Price to earnings Ratio 16.02 | 1Y Target Price 70.2 |
Price to earnings Ratio 16.02 | 1Y Target Price 70.2 | ||
Volume (30-day avg) 680.4K shares | Beta 0.93 | 52 Weeks Range 46.48 - 68.72 | Updated Date 10/25/2026 |
52 Weeks Range 46.48 - 68.72 | Updated Date 10/25/2026 | ||
Dividends yield (FY) 1.93% | Basic EPS (TTM) 3.83 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Apparel, Accessories, and Equipment | Performance outerwear and gear. | The primary revenue driver for the company. |
| Footwear | Technical and lifestyle shoes and boots. | A significant and growing contributor to the company's total sales. |
| Geography (North America) | Sales within the US, Canada, and Mexico. | The largest regional contributor to overall company revenue. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-29 | When After Market | Estimate 1.25 | Actual - |
Profitability
Profit Margin 6.05% | Operating Margin (TTM) 5.03% |
Management Effectiveness
Return on Assets (TTM) 6.29% | Return on Equity (TTM) 12.66% |
Valuation
Trailing PE 16.02 | Forward PE 12.76 | Enterprise Value 2.76B | Price to Sales(TTM) 0.92 |
Enterprise Value 2.76B | Price to Sales(TTM) 0.92 | ||
Enterprise Value to Revenue 0.81 | Enterprise Value to EBITDA 8.05 | Shares Outstanding 51.19M | Shares Floating 24.92M |
Shares Outstanding 51.19M | Shares Floating 24.92M | ||
Percent Insiders 58.05 | Percent Institutions 52.67 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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