
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT
- About


Columbia Sportswear Company (COLM)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: COLM (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $56.12
1 Year Target Price $56.12
1 | Strong Buy |
1 | Buy |
5 | Hold |
1 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -15.56% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.89B USD | Price to earnings Ratio 13.55 | 1Y Target Price 56.12 |
Price to earnings Ratio 13.55 | 1Y Target Price 56.12 | ||
Volume (30-day avg) 9 | Beta 0.99 | 52 Weeks Range 48.10 - 92.12 | Updated Date 08/14/2025 |
52 Weeks Range 48.10 - 92.12 | Updated Date 08/14/2025 | ||
Dividends yield (FY) 2.26% | Basic EPS (TTM) 3.89 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-23 | When After Market | Estimate -0.2409 | Actual -0.19 |
Profitability
Profit Margin 6.59% | Operating Margin (TTM) -3.9% |
Management Effectiveness
Return on Assets (TTM) 6.03% | Return on Equity (TTM) 12.93% |
Valuation
Trailing PE 13.55 | Forward PE 16.69 | Enterprise Value 2808809455 | Price to Sales(TTM) 0.85 |
Enterprise Value 2808809455 | Price to Sales(TTM) 0.85 | ||
Enterprise Value to Revenue 0.82 | Enterprise Value to EBITDA 8.58 | Shares Outstanding 54770100 | Shares Floating 28490841 |
Shares Outstanding 54770100 | Shares Floating 28490841 | ||
Percent Insiders 53.4 | Percent Institutions 51.96 |
Upturn AI SWOT
Columbia Sportswear Company

Company Overview
History and Background
Founded in 1938 as Columbia Hat Company, it evolved into Columbia Sportswear Company, becoming a global leader in outdoor apparel, footwear, and accessories. Significant milestones include the introduction of Bugaboo parka and Omni-Tech technology.
Core Business Areas
- Apparel: Designs, sources, and markets a range of outerwear, sportswear, and activewear for men, women, and children.
- Footwear: Develops and sells performance and casual footwear, including hiking boots, trail running shoes, and sandals.
- Accessories and Equipment: Offers a variety of accessories such as hats, gloves, and backpacks, as well as camping equipment.
Leadership and Structure
Tim Boyle is the Chairman, President and CEO. The company is structured into regional segments and product categories, managed by executive leadership teams.
Top Products and Market Share
Key Offerings
- Outwear: Columbia's outwear, including parkas and jackets, utilizes Omni-Tech and other proprietary technologies for weather protection. Competitors include The North Face, Patagonia, and Arc'teryx. Market share data is unavailable at the product level.
- Footwear: Columbia's footwear line includes hiking boots and trail running shoes featuring Techlite and Omni-Grip technologies. Competitors include Merrell, Salomon, and KEEN. Market share data is unavailable at the product level.
Market Dynamics
Industry Overview
The outdoor apparel and footwear industry is driven by consumer interest in active lifestyles, sustainable products, and technological innovation.
Positioning
Columbia Sportswear Company positions itself as a provider of high-quality, performance-driven outdoor apparel and footwear at accessible price points, emphasizing innovation and value.
Total Addressable Market (TAM)
The global outdoor apparel market is estimated at over $80 billion. Columbia is positioned to capture a significant share through its brand recognition and diverse product range.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Innovative technologies (Omni-Tech, Techlite)
- Diverse product portfolio
- Global distribution network
Weaknesses
- Reliance on wholesale channels
- Susceptibility to weather-related sales fluctuations
- Lower brand perception compared to premium brands
- Supply chain vulnerabilities
Opportunities
- Expansion in emerging markets
- Growth in e-commerce channels
- Development of sustainable products
- Partnerships and collaborations
Threats
- Increased competition
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- VFC
- NKE
- UA
Competitive Landscape
Columbia's competitive advantage lies in its value proposition, offering performance apparel and footwear at accessible price points. Disadvantages include lower brand perception compared to premium brands and higher reliance on wholesale channels.
Growth Trajectory and Initiatives
Historical Growth: Growth trends cannot be provided without external data. Please check a financial data providing site to discuss Columbia Sportswear Company's growth trends over the past years.
Future Projections: Future growth projections based on analyst estimates cannot be provided without external data. Please check a financial data providing site to get projections for Columbia Sportswear Company's future growth based on analyst estimates.
Recent Initiatives: Recent initiatives include investments in e-commerce, expansion in key international markets, and focus on sustainable practices.
Summary
Columbia Sportswear Company is a reputable player in the outdoor apparel market, leveraging its strong brand and innovative technologies. While its value proposition is strong, the company faces challenges related to competition and changing consumer preferences. Initiatives focused on e-commerce and sustainability are crucial for future growth. Investors should monitor supply chain risks and macroeconomic conditions.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is based on available estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Columbia Sportswear Company
Exchange NASDAQ | Headquaters Portland, OR, United States | ||
IPO Launch date 1998-03-27 | Chairman, CEO & President Mr. Timothy P. Boyle | ||
Sector Consumer Cyclical | Industry Apparel Manufacturing | Full time employees 9780 | Website https://www.columbia.com |
Full time employees 9780 | Website https://www.columbia.com |
Columbia Sportswear Company, together with its subsidiaries, designs, develops, markets, and distributes outdoor, active, and lifestyle products in the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. The company provides apparel, accessories, and equipment for hiking, trail running, snow, fishing, hunting, and outdoor activities. It also offers footwear products that include hiking boots; trail running shoes; rugged cold weather boots; sandals and shoes for use in water activities; and footwear for lifestyle wear. The company serves its products through wholesale distribution channel comprising small independently operated specialty outdoor and sporting goods stores, sporting goods chains, department store chains, internet retailers, and international distributors, as well as through direct-to-consumer distribution channel, including a network of branded, outlet, temporary clearance and employee retail stores, brand-specific e-commerce sites, and shop-in-shop retail locations. It sells its products under the Columbia, Mountain Hard Wear, prAna, and SOREL brands. Columbia Sportswear Company was founded in 1938 and is headquartered in Portland, Oregon.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.