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COLM 
Columbia Sportswear Company (COLM)
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Upturn Advisory Summary
02/26/2026: COLM (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $64.5
1 Year Target Price $64.5
| 1 | Strong Buy |
| 1 | Buy |
| 5 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.33B USD | Price to earnings Ratio 18.78 | 1Y Target Price 64.5 |
Price to earnings Ratio 18.78 | 1Y Target Price 64.5 | ||
Volume (30-day avg) 9 | Beta 0.88 | 52 Weeks Range 47.19 - 88.52 | Updated Date 02/25/2026 |
52 Weeks Range 47.19 - 88.52 | Updated Date 02/25/2026 | ||
Dividends yield (FY) 1.94% | Basic EPS (TTM) 3.24 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-02-03 | When - | Estimate 1.19 | Actual 1.73 |
Profitability
Profit Margin 5.22% | Operating Margin (TTM) 10.91% |
Management Effectiveness
Return on Assets (TTM) 5% | Return on Equity (TTM) 10.16% |
Valuation
Trailing PE 18.78 | Forward PE 16.39 | Enterprise Value 2843314597 | Price to Sales(TTM) 0.98 |
Enterprise Value 2843314597 | Price to Sales(TTM) 0.98 | ||
Enterprise Value to Revenue 0.83 | Enterprise Value to EBITDA 8.68 | Shares Outstanding 53888892 | Shares Floating 27093145 |
Shares Outstanding 53888892 | Shares Floating 27093145 | ||
Percent Insiders 55.12 | Percent Institutions 52.07 |
Upturn AI SWOT
Columbia Sportswear Company
Company Overview
History and Background
Columbia Sportswear Company was founded in 1938 by Paul and Gert Boyle. It began as a small hat distributor in Portland, Oregon, and has since grown into a global leader in the outdoor and active apparel and footwear industry. Key milestones include the introduction of the innovative 'Bug Shield' and 'Omni-Shade' technologies, as well as strategic acquisitions like Mountain Hardwear and PrAna. The company has consistently focused on innovation, quality, and value.
Core Business Areas
- Apparel: Design, manufacture, and sale of outdoor and active lifestyle apparel, including jackets, vests, shirts, pants, and activewear.
- Footwear: Design, manufacture, and sale of outdoor and athletic footwear, such as hiking boots, trail running shoes, and casual shoes.
- Accessories: Development and sale of related accessories, including hats, gloves, bags, and equipment.
Leadership and Structure
Columbia Sportswear Company is led by a Board of Directors and an executive management team. Tim Boyle serves as President and CEO. The company operates with a global structure, managing its brands and product lines through various functional departments such as design, marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- Product Name 1: Columbia Jackets (e.g., 'Columbia Fleece Jackets', 'Columbia Ski Jackets'). Description: A wide range of insulated, waterproof, and breathable jackets designed for various outdoor activities and everyday wear. Competitors: The North Face, Patagonia, Arc'teryx, Marmot. Market Share Data: Specific market share for individual product lines is proprietary, but Columbia is a significant player in the global outerwear market.
- Product Name 2: Columbia Hiking Boots. Description: Durable and comfortable footwear for hiking and trekking, featuring advanced traction and weatherproofing technologies. Competitors: Merrell, Salomon, Keen, Timberland. Market Share Data: The footwear segment contributes significantly to Columbia's revenue. Specific product line market share is not publicly disclosed.
- Product Name 3: Columbia Omni-Heat Technology. Description: Reflective thermal technology that enhances insulation and warmth by reflecting body heat. This is a proprietary technology integrated across many of their apparel and footwear products. Competitors: Various brands have their own thermal technologies (e.g., Gore-Tex, Polartec). Market Share Data: This is a key differentiator that contributes to overall brand appeal rather than a standalone product with market share.
Market Dynamics
Industry Overview
The outdoor apparel and footwear industry is characterized by strong brand loyalty, innovation in materials and technology, and an increasing consumer focus on sustainability and ethical sourcing. The market is competitive, with a mix of large global players and smaller niche brands. Trends include the growing popularity of athleisure and the demand for versatile, multi-purpose gear.
Positioning
Columbia Sportswear Company is positioned as a provider of high-quality, innovative, and reasonably priced outdoor apparel and footwear. Its competitive advantages include its strong brand recognition, extensive distribution network, proprietary technologies like Omni-Heat, and a diverse product portfolio catering to a broad range of outdoor activities and lifestyles.
Total Addressable Market (TAM)
The global outdoor apparel and footwear market is estimated to be in the hundreds of billions of dollars and is projected to continue growing. Columbia Sportswear Company is a significant player within this TAM, holding a substantial share due to its broad product offerings and global presence. It targets a wide segment of consumers, from serious outdoor enthusiasts to those seeking comfortable and functional everyday wear.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and reputation for quality and durability.
- Innovative proprietary technologies (e.g., Omni-Heat).
- Broad product portfolio spanning apparel, footwear, and accessories.
- Extensive global distribution network.
- Experienced management team.
- Acquisition of complementary brands (Mountain Hardwear, PrAna).
Weaknesses
- Reliance on third-party manufacturers, potentially leading to supply chain disruptions.
- Competition from premium brands with higher perceived value in certain segments.
- Potential for over-reliance on wholesale channels.
- Less prominent in the highly specialized ultra-performance gear segment compared to some competitors.
Opportunities
- Expansion in emerging markets.
- Growing consumer demand for sustainable and eco-friendly products.
- Increased penetration in direct-to-consumer (DTC) channels.
- Leveraging digital marketing and e-commerce growth.
- Further integration and synergy of acquired brands.
- Innovation in smart textiles and wearable technology.
Threats
- Intense competition from established and new players.
- Fluctuations in raw material costs and availability.
- Changes in consumer spending habits due to economic downturns.
- Geopolitical risks and trade policy changes impacting global supply chains.
- Counterfeiting and intellectual property infringement.
- Changing weather patterns affecting demand for specific seasonal products.
Competitors and Market Share
Key Competitors
- The North Face (VF Corp - VFC)
- Patagonia (Private)
- Adidas (ADS.DE)
- Nike (NKE)
- Skechers (SKX)
Competitive Landscape
Columbia's advantage lies in its broad appeal, consistent quality, and value proposition across a wide range of outdoor and active pursuits. It faces intense competition from specialized high-performance brands (Patagonia, Arc'teryx), athleisure giants (Nike, Adidas), and strong mid-market players (The North Face, Merrell). Its ability to innovate and maintain cost-effectiveness is crucial.
Major Acquisitions
Mountain Hardwear
- Year: 2007
- Acquisition Price (USD millions): 105
- Strategic Rationale: To expand its premium outdoor apparel and equipment offerings and target a more performance-oriented customer segment.
PrAna
- Year: 2014
- Acquisition Price (USD millions): 370
- Strategic Rationale: To broaden its product portfolio into the yoga and active lifestyle apparel market, appealing to a health-conscious and sustainability-focused consumer.
Growth Trajectory and Initiatives
Historical Growth: Columbia has demonstrated consistent historical growth in revenue and profitability, driven by brand strength, product innovation, and strategic expansion. The company has successfully navigated economic cycles and market shifts.
Future Projections: Analyst estimates generally project continued moderate revenue growth for Columbia Sportswear Company, driven by expanding DTC channels, international growth, and innovation. Profitability is expected to remain robust, supported by operational efficiencies and brand strength. Specific growth rate projections vary among analysts.
Recent Initiatives: Key recent initiatives include a focus on expanding direct-to-consumer (DTC) sales channels, enhancing supply chain resilience, investing in sustainability efforts, and optimizing its product offerings to meet evolving consumer demands.
Summary
Columbia Sportswear Company is a robust player in the outdoor apparel and footwear market, characterized by strong brand equity, innovative technology, and a diversified product range. Its historical growth and strategic acquisitions have solidified its position. However, it faces intense competition and the ongoing challenge of navigating supply chain complexities and evolving consumer sustainability demands. Continued investment in DTC channels and innovation will be key to its future success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Columbia Sportswear Company Investor Relations
- Company Annual Reports (10-K filings)
- Financial News Outlets (e.g., Bloomberg, Wall Street Journal)
- Market Research Reports (e.g., Statista, Grand View Research)
Disclaimers:
This JSON output provides a structured overview of Columbia Sportswear Company based on publicly available information and general market analysis. Financial figures, market share data, and projections are estimates and subject to change. This is not financial advice, and investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Columbia Sportswear Company
Exchange NASDAQ | Headquaters Portland, OR, United States | ||
IPO Launch date 1998-03-27 | CEO & Chairman Mr. Timothy P. Boyle | ||
Sector Consumer Cyclical | Industry Apparel Manufacturing | Full time employees 9780 | Website https://www.columbia.com |
Full time employees 9780 | Website https://www.columbia.com | ||
Columbia Sportswear Company, together with its subsidiaries, designs, develops, markets, and distributes outdoor, active, and lifestyle products in the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. The company provides apparel, accessories, and equipment for hiking, trail running, snow, fishing, hunting, and outdoor activities. It also offers footwear products that include hiking boots; trail running shoes; rugged cold weather boots; sandals and shoes for use in water activities; and footwear for lifestyle wear. The company serves its products through wholesale distribution channel comprising small independently operated specialty outdoor and sporting goods stores, sporting goods chains, department store chains, internet retailers, and international distributors, as well as through direct-to-consumer distribution channel, including a network of branded, outlet, temporary clearance and employee retail stores, brand-specific e-commerce sites, and shop-in-shop retail locations. It sells its products under the Columbia, Mountain Hard Wear, prAna, and SOREL brands. Columbia Sportswear Company was founded in 1938 and is headquartered in Portland, Oregon.
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