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Upturn AI SWOT - About
COLM 
Columbia Sportswear Company (COLM)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
09/12/2025: COLM (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $56.12
1 Year Target Price $56.12
| 1 | Strong Buy |
| 1 | Buy |
| 5 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -15.56% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.99B USD | Price to earnings Ratio 14.04 | 1Y Target Price 56.12 |
Price to earnings Ratio 14.04 | 1Y Target Price 56.12 | ||
Volume (30-day avg) 9 | Beta 0.96 | 52 Weeks Range 47.84 - 91.61 | Updated Date 09/14/2025 |
52 Weeks Range 47.84 - 91.61 | Updated Date 09/14/2025 | ||
Dividends yield (FY) 2.15% | Basic EPS (TTM) 3.89 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.59% | Operating Margin (TTM) -3.9% |
Management Effectiveness
Return on Assets (TTM) 6.03% | Return on Equity (TTM) 12.93% |
Valuation
Trailing PE 14.04 | Forward PE 16.67 | Enterprise Value 2893155358 | Price to Sales(TTM) 0.88 |
Enterprise Value 2893155358 | Price to Sales(TTM) 0.88 | ||
Enterprise Value to Revenue 0.85 | Enterprise Value to EBITDA 8.83 | Shares Outstanding 54770100 | Shares Floating 28492484 |
Shares Outstanding 54770100 | Shares Floating 28492484 | ||
Percent Insiders 53.21 | Percent Institutions 55.96 |
Upturn AI SWOT
Columbia Sportswear Company
Company Overview
History and Background
Columbia Sportswear Company was founded in 1938 by Paul Lamfrom. Initially a hat company, it evolved into a leading global outdoor apparel and footwear brand after being near bankruptcy in 1970. Gert Boyle, Lamfrom's daughter, took over and steered the company toward innovation and expansion.
Core Business Areas
- Apparel: Offers a wide range of outerwear, sportswear, and activewear for men, women, and children, designed for various outdoor activities.
- Footwear: Provides athletic footwear, hiking boots, and casual shoes incorporating technologies like Omni-Grip for traction and performance.
- Accessories and Equipment: Includes hats, gloves, backpacks, and other accessories complementing the apparel and footwear lines.
Leadership and Structure
Tim Boyle serves as the Chairman, President, and CEO. The company operates with a traditional hierarchical structure, organized by functional departments such as product development, marketing, sales, and finance.
Top Products and Market Share
Key Offerings
- Omni-Heat Technology: A reflective technology used in jackets, gloves, and other apparel to retain body heat. Estimated market share within reflective technologies is difficult to pinpoint, but Omni-Heat is a key differentiator for Columbia. Competitors include Nike's Therma-FIT and Patagonia's Thermal Weight.
- OutDry Extreme: A waterproof and breathable outerwear technology. Market share data is unavailable. Competitors include Gore-Tex, eVent, and other waterproof membrane technologies.
- PFG (Performance Fishing Gear): Line of apparel, footwear, and accessories designed for fishing. This segment enjoys a significant market share in the fishing apparel market. Competitors include Simms Fishing Products, Grundens, and Pelagic Gear.
Market Dynamics
Industry Overview
The outdoor apparel and footwear industry is competitive and subject to trends in consumer preferences for athleisure, sustainability, and technical performance. The industry continues to see growth, particularly in categories focused on hiking, trail running, and other outdoor pursuits. Supply chain disruptions and inflation have recently presented challenges.
Positioning
Columbia Sportswear Company is positioned as a leading global outdoor brand that provides performance-driven apparel, footwear, and equipment at an accessible price point. Its competitive advantage lies in its brand recognition, innovation in technologies like Omni-Heat, and distribution network.
Total Addressable Market (TAM)
The global apparel market is estimated to reach around $2 trillion. Columbia Sportswear, is positioned to secure a portion of this TAM focusing on the outdoor segment, worth over $200 billion. Growth opportunities within e-commerce and emerging markets further contribute to the TAM.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Innovative Technologies (e.g., Omni-Heat)
- Extensive Distribution Network
- Established PFG Line
- Loyal Customer Base
Weaknesses
- Dependence on Weather Patterns
- Exposure to Fashion Trends
- Limited presence in luxury outdoor market
- Supply Chain Vulnerabilities
- Price sensitivity compared to premium brands
Opportunities
- Expansion into New Markets (e.g., Asia)
- Growth in E-commerce Channels
- Development of Sustainable Products
- Partnerships with Influencers
- Further Expansion of PFG and other specialty lines
Threats
- Increased Competition
- Fluctuations in Raw Material Prices
- Economic Downturns
- Changing Consumer Preferences
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- NKE
- VFC
- UA
Competitive Landscape
Columbia Sportswear Company is a major player in the outdoor apparel and footwear market. It competes with larger brands like Nike and VF Corporation, as well as smaller, more specialized brands. Columbia differentiates itself through its focus on innovation and accessible price points.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been steady, with occasional fluctuations depending on market conditions and economic factors.
Future Projections: Analyst estimates suggest continued growth, particularly in e-commerce and international markets. However, projections are subject to economic uncertainty.
Recent Initiatives: Recent strategic initiatives include expanding the e-commerce platform, developing sustainable products, and penetrating new markets in Asia.
Summary
Columbia Sportswear is a solid company with brand recognition and innovation at accessible prices. It faces competition and macroeconomic challenges. Strategic initiatives in e-commerce, sustainability, and international expansion are key. Staying ahead of consumer trends and navigating supply chain complexities are crucial.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Industry Reports
- Analyst Estimates
- Company Website
- Press Releases
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market share data and financial metrics are subject to change. Investment decisions should be based on thorough research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Columbia Sportswear Company
Exchange NASDAQ | Headquaters Portland, OR, United States | ||
IPO Launch date 1998-03-27 | Chairman, CEO & President Mr. Timothy P. Boyle | ||
Sector Consumer Cyclical | Industry Apparel Manufacturing | Full time employees 9780 | Website https://www.columbia.com |
Full time employees 9780 | Website https://www.columbia.com | ||
Columbia Sportswear Company, together with its subsidiaries, designs, develops, markets, and distributes outdoor, active, and lifestyle products in the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. The company provides apparel, accessories, and equipment for hiking, trail running, snow, fishing, hunting, and outdoor activities. It also offers footwear products that include hiking boots; trail running shoes; rugged cold weather boots; sandals and shoes for use in water activities; and footwear for lifestyle wear. The company serves its products through wholesale distribution channel comprising small independently operated specialty outdoor and sporting goods stores, sporting goods chains, department store chains, internet retailers, and international distributors, as well as through direct-to-consumer distribution channel, including a network of branded, outlet, temporary clearance and employee retail stores, brand-specific e-commerce sites, and shop-in-shop retail locations. It sells its products under the Columbia, Mountain Hard Wear, prAna, and SOREL brands. Columbia Sportswear Company was founded in 1938 and is headquartered in Portland, Oregon.
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