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Upturn AI SWOT - About
COLM 
Columbia Sportswear Company (COLM)
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Upturn Advisory Summary
06/16/2025: COLM (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -15.56% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/16/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.29B USD | Price to earnings Ratio 15.45 | 1Y Target Price 66.5 |
Price to earnings Ratio 15.45 | 1Y Target Price 66.5 | ||
Volume (30-day avg) 738615 | Beta 0.99 | 52 Weeks Range 58.17 - 92.12 | Updated Date 06/15/2025 |
52 Weeks Range 58.17 - 92.12 | Updated Date 06/15/2025 | ||
Dividends yield (FY) 2.01% | Basic EPS (TTM) 3.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.61% | Operating Margin (TTM) 5.97% |
Management Effectiveness
Return on Assets (TTM) 6.23% | Return on Equity (TTM) 12.34% |
Valuation
Trailing PE 15.45 | Forward PE 16.5 | Enterprise Value 3062292198 | Price to Sales(TTM) 0.97 |
Enterprise Value 3062292198 | Price to Sales(TTM) 0.97 | ||
Enterprise Value to Revenue 0.91 | Enterprise Value to EBITDA 9.37 | Shares Outstanding 55168700 | Shares Floating 25461387 |
Shares Outstanding 55168700 | Shares Floating 25461387 | ||
Percent Insiders 53.38 | Percent Institutions 56.58 |
Analyst Ratings
Rating 3 | Target Price 70.71 | Buy 1 | Strong Buy 1 |
Buy 1 | Strong Buy 1 | ||
Hold 5 | Sell 1 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Columbia Sportswear Company
Company Overview
History and Background
Columbia Sportswear Company was founded in 1938 by Paul Lamfrom as a hat company. It evolved into a leading global outdoor apparel, footwear, and accessories brand. Key milestones include the introduction of Bugaboo parka in 1986 and significant international expansion.
Core Business Areas
- Apparel: Includes outerwear, sportswear, and activewear designed for various outdoor activities. Forms the largest part of revenue.
- Footwear: Offers a range of footwear for hiking, trail running, and everyday wear, incorporating proprietary technologies for comfort and performance.
- Accessories and Equipment: Includes hats, gloves, backpacks, and other accessories to complement its apparel and footwear lines.
Leadership and Structure
Tim Boyle serves as the Chairman, President, and CEO. The organizational structure is based on functional departments such as marketing, sales, product development, and operations, segmented by geographic regions.
Top Products and Market Share
Key Offerings
- Bugaboo Interchange Jacket: Iconic 3-in-1 jacket system known for its versatility. Competitors include North Face Triclimate, Patagonia Triolet, and Arc'teryx Alpha IS. Market share is difficult to quantify exactly but it's a significant contributor to outerwear sales. Revenue is bundled within the overall outerwear segment.
- Omni-Heat Technology: Proprietary thermal reflective technology used in apparel and footwear to regulate body temperature. Competitors include similar technologies from North Face (ThermoBall), Patagonia (Nano Puff), and other brands. The market share and revenue are bundled within the products using this technology.
- Newton Ridge Hiking Boot: A popular hiking boot known for its durability and comfort. Competitors include Merrell Moab, Salomon X Ultra, and Keen Targhee. Market share is not explicitly available but this product is a leader in Hiking boots.
Market Dynamics
Industry Overview
The outdoor apparel and footwear industry is competitive and growing, driven by increased participation in outdoor activities and a focus on health and wellness. Trends include sustainability, athleisure, and technological innovations.
Positioning
Columbia Sportswear Company is positioned as a mid-range to premium brand, offering quality products at competitive prices. Its competitive advantages include its brand recognition, proprietary technologies, and broad product line.
Total Addressable Market (TAM)
The global sportswear market is estimated to reach over $400 billion in the coming years. Columbia is well-positioned to capture a share of this growing market with its expanding global presence and innovative product offerings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Proprietary technologies (e.g., Omni-Heat)
- Wide product range
- Global distribution network
- Strong financial position
Weaknesses
- Dependence on weather conditions
- Susceptibility to fashion trends
- Intense competition
- Brand perception might be less premium compared to competitors like Arc'teryx.
Opportunities
- Expansion into new markets (e.g., Asia)
- Development of new innovative technologies
- Increased focus on sustainability
- Growing e-commerce channel
Threats
- Economic downturns affecting consumer spending
- Increased competition from established and emerging brands
- Fluctuations in raw material prices
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
- VFC
- NKE
- UA
- ADDYY
- LULU
Competitive Landscape
Columbia Sportswear Company faces competition from established players like VF Corporation (VFC) and Nike (NKE). It differentiates itself through its brand heritage, proprietary technologies, and competitive pricing.
Major Acquisitions
prAna
- Year: 2014
- Acquisition Price (USD millions): 190
- Strategic Rationale: Acquired to expand Columbia's presence in the yoga and active lifestyle apparel market.
Growth Trajectory and Initiatives
Historical Growth: Columbia Sportswear Company has experienced growth over the past years, driven by product innovation and international expansion.
Future Projections: Analysts project continued growth for Columbia Sportswear Company, supported by expansion in key markets. Expected Revenue Growth Rate Next Year: [4.0]
Recent Initiatives: Recent strategic initiatives include increased investment in e-commerce, expansion into Asia, and a focus on sustainability.
Summary
Columbia Sportswear Company is a well-established brand with a strong global presence and recognizable products. Their revenue streams benefit from their wide selection of outdoor apparel and technology. To remain competitive, Columbia must invest in product innovation and marketing to maintain its market share, especially with rising costs.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q), Analyst reports, Industry reports
Disclaimers:
This analysis is based on available information and should not be considered financial advice. Market conditions can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Columbia Sportswear Company
Exchange NASDAQ | Headquaters Portland, OR, United States | ||
IPO Launch date 1998-03-27 | Chairman, CEO & President Mr. Timothy P. Boyle | ||
Sector Consumer Cyclical | Industry Apparel Manufacturing | Full time employees 9780 | Website https://www.columbia.com |
Full time employees 9780 | Website https://www.columbia.com | ||
Columbia Sportswear Company, together with its subsidiaries, designs, develops, markets, and distributes outdoor, active, and lifestyle products in the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. The company provides apparel, accessories, and equipment for hiking, trail running, snow, fishing, hunting, and outdoor activities. It also offers footwear products that include hiking boots; trail running shoes; rugged cold weather boots; sandals and shoes for use in water activities; and footwear for lifestyle wear. The company serves its products through wholesale distribution channel comprising small independently operated specialty outdoor and sporting goods stores, sporting goods chains, department store chains, internet retailers, and international distributors, as well as through direct-to-consumer distribution channel, including a network of branded, outlet, temporary clearance and employee retail stores, brand-specific e-commerce sites, and shop-in-shop retail locations. It sells its products under the Columbia, Mountain Hard Wear, prAna, and SOREL brands. Columbia Sportswear Company was founded in 1938 and is headquartered in Portland, Oregon.
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