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Groupon Inc (GRPN)



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Upturn Advisory Summary
06/30/2025: GRPN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $30
1 Year Target Price $30
2 | Strong Buy |
1 | Buy |
0 | Hold |
1 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -57.26% | Avg. Invested days 27 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.37B USD | Price to earnings Ratio - | 1Y Target Price 30 |
Price to earnings Ratio - | 1Y Target Price 30 | ||
Volume (30-day avg) 4 | Beta 1.05 | 52 Weeks Range 7.75 - 41.26 | Updated Date 06/30/2025 |
52 Weeks Range 7.75 - 41.26 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -8.13% | Operating Margin (TTM) 1.73% |
Management Effectiveness
Return on Assets (TTM) -0.08% | Return on Equity (TTM) -84.93% |
Valuation
Trailing PE - | Forward PE 500 | Enterprise Value 1397194861 | Price to Sales(TTM) 2.82 |
Enterprise Value 1397194861 | Price to Sales(TTM) 2.82 | ||
Enterprise Value to Revenue 2.87 | Enterprise Value to EBITDA 64.38 | Shares Outstanding 39816100 | Shares Floating 26076785 |
Shares Outstanding 39816100 | Shares Floating 26076785 | ||
Percent Insiders 13.13 | Percent Institutions 83.45 |
Analyst Ratings
Rating 2 | Target Price 30 | Buy 1 | Strong Buy 2 |
Buy 1 | Strong Buy 2 | ||
Hold - | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Groupon Inc

Company Overview
History and Background
Groupon Inc. was founded in 2008. It initially focused on local deals and evolved into an online marketplace for experiences, goods, and services. Significant milestones include its rapid growth in the early 2010s and subsequent restructuring to adapt to changing market conditions.
Core Business Areas
- Local: Offers discounts and deals for local businesses, including restaurants, spas, and entertainment venues.
- Goods: Sells a variety of products, ranging from electronics and apparel to home goods.
- Travel: Provides deals on hotels, flights, and vacation packages.
Leadership and Structure
The leadership team consists of the CEO, CFO, and other key executives. The organizational structure is typically hierarchical, with various departments responsible for different business functions.
Top Products and Market Share
Key Offerings
- Local Deals: Deals for local businesses are core. Market share fluctuates heavily based on location and competition. Competitors: LivingSocial (defunct), Yelp, Google Offers, Restaurant.com, many local competitors.
- Goods Marketplace: Offers discounted products in various categories. Exact market share difficult to pinpoint; competes with Amazon, Walmart, and other e-commerce giants.
- Travel Deals: Discounts on travel. Subject to competition with Expedia, Booking.com, TripAdvisor, and other travel platforms.
Market Dynamics
Industry Overview
The industry is characterized by heavy competition, evolving consumer preferences, and a shift towards mobile commerce.
Positioning
Groupon Inc. positions itself as a value-driven marketplace, connecting consumers with local businesses and offering discounted goods and services. Competitive advantages include brand recognition and a large customer base.
Total Addressable Market (TAM)
The TAM for deals and e-commerce is substantial, estimated in the hundreds of billions of dollars. Groupon is positioned to capture a portion of this through its marketplace, focusing on value-conscious consumers. The TAM has changed with increased e-commerce spend. The growth of the service sector post pandemic is another growth driver of the business.
Upturn SWOT Analysis
Strengths
- Brand Recognition
- Large Customer Base
- Established Marketplace
- Strong Local Presence
Weaknesses
- Dependence on Deals
- Fluctuating Profitability
- High Marketing Costs
- Customer Retention Challenges
Opportunities
- Expansion into New Markets
- Diversification of Product Offerings
- Partnerships with Local Businesses
- Improved Mobile App Experience
Threats
- Intense Competition
- Changing Consumer Preferences
- Economic Downturns
- Decline in Deal Popularity
Competitors and Market Share
Key Competitors
- YELP (YELP)
- AMZN (AMZN)
- GOOGL (GOOGL)
Competitive Landscape
Groupon faces intense competition from larger, more established players like Amazon and Yelp, as well as smaller local deal providers. Advantages include brand recognition and a focus on local deals, while disadvantages include lower profitability and customer retention challenges.
Major Acquisitions
Ideel
- Year: 2011
- Acquisition Price (USD millions): 43
- Strategic Rationale: Expansion into flash sales and e-commerce.
Growth Trajectory and Initiatives
Historical Growth: Growth has been volatile, with periods of rapid expansion followed by restructuring and declines.
Future Projections: Future growth projections would depend on analyst estimates and strategic initiatives. Focus on improving profitability and user engagement is key.
Recent Initiatives: Recent initiatives might include efforts to enhance the user experience, expand product offerings, and strengthen relationships with local businesses. An example of such initiative is their focus on wellness and beauty.
Summary
Groupon is a recognizable brand in the deals marketplace, with a large customer base and local business network. However, the company faces challenges including fluctuating profitability, intense competition, and customer retention. Recent initiatives to improve the user experience and diversify product offerings may help improve its long-term outlook. The company needs to improve profitability and customer retention for long term success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (e.g., 10-K, 10-Q)
- Industry Reports
- Analyst Estimates
- News Articles
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly, and actual results may differ from projections. Market share information is approximate and based on available data. Competitor analysis is based on publicly available information and may not reflect all competitive dynamics.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Groupon Inc
Exchange NASDAQ | Headquaters Chicago, IL, United States | ||
IPO Launch date 2011-11-04 | CEO & Director Mr. Dusan Senkypl | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 2079 | Website https://www.groupon.com |
Full time employees 2079 | Website https://www.groupon.com |
Groupon, Inc. operates a marketplace that connects consumers to merchants by offering goods and services at a discount in North America and international. The company provides deals in various categories, including beauty and wellness, and dining, as well as various types of experiences and services; and discounted and market rates for hotels, airfare, and package deals, as well as deals on various product lines, such as electronics, sporting goods, jewelry, toys, household items, and apparel. It offers its deal offerings to customers through websites; search engines; applications and mobile websites, which enable consumers to browse, purchase, manage, and redeem deals on their mobile devices; emails and push notifications; affiliate channels; social and display advertising; and offline marketing. Groupon, Inc. was incorporated in 2008 and is headquartered in Chicago, Illinois.
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