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Groupon Inc (GRPN)



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Upturn Advisory Summary
08/14/2025: GRPN (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $33.5
1 Year Target Price $33.5
2 | Strong Buy |
1 | Buy |
0 | Hold |
1 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -58.16% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.19B USD | Price to earnings Ratio - | 1Y Target Price 33.5 |
Price to earnings Ratio - | 1Y Target Price 33.5 | ||
Volume (30-day avg) 4 | Beta 1.14 | 52 Weeks Range 7.75 - 43.08 | Updated Date 08/15/2025 |
52 Weeks Range 7.75 - 43.08 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.28 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When - | Estimate -0.04 | Actual 0.46 |
Profitability
Profit Margin -1.89% | Operating Margin (TTM) 1.88% |
Management Effectiveness
Return on Assets (TTM) 0.29% | Return on Equity (TTM) -15.21% |
Valuation
Trailing PE - | Forward PE 196.08 | Enterprise Value 1178860659 | Price to Sales(TTM) 2.43 |
Enterprise Value 1178860659 | Price to Sales(TTM) 2.43 | ||
Enterprise Value to Revenue 2.42 | Enterprise Value to EBITDA 22.76 | Shares Outstanding 40426000 | Shares Floating 26718746 |
Shares Outstanding 40426000 | Shares Floating 26718746 | ||
Percent Insiders 13.3 | Percent Institutions 90.33 |
Upturn AI SWOT
Groupon Inc

Company Overview
History and Background
Groupon, Inc. was founded in 2008. Initially offering local deals and coupons online, Groupon evolved to provide a marketplace for experiences, goods, and services. The company experienced rapid growth in its early years, becoming a public company in 2011. Over time, it has faced challenges related to competition and changing consumer behavior.
Core Business Areas
- Local Experiences: Connects consumers with local merchants offering discounts on activities, dining, beauty services, and more. This segment generates the largest portion of Groupon's revenue.
- Goods: Offers a variety of discounted products, including electronics, apparel, home goods, and seasonal items. This category provides a broader range of offerings for Groupon's users.
- Travel: Provides deals on hotels, flights, and vacation packages, allowing users to book travel experiences at discounted rates.
Leadership and Structure
Groupon is led by CEO Dusan Senkypl. The organizational structure includes departments focused on technology, marketing, sales, operations, and finance. The company operates with a regional structure to cater to local markets.
Top Products and Market Share
Key Offerings
- Local Deals: Discounts on local services and activities, such as restaurants, spas, and events. Competitors include LivingSocial (defunct), Yelp, and daily deal sites of local media companies. Specific market share data is difficult to obtain for this narrow category, but Groupon held a significant presence in the past. It is diminishing as more options become availiable to the user.
- Goods Marketplace: A curated selection of discounted products across various categories. Competitors include Amazon, eBay, and other online retailers. Revenue from this is a secondary segment to Groupon.
- Travel Deals: Offers discounted rates on hotels, flights, and vacation packages. Competitors include Expedia, Booking.com, and other online travel agencies.
Market Dynamics
Industry Overview
The industry includes online marketplaces and daily deals platforms. It's characterized by intense competition, evolving consumer preferences, and a shift towards mobile commerce. The online travel market has seen a rebound after the pandemic, and the local services market continues to grow.
Positioning
Groupon positions itself as a marketplace for local experiences and discounted goods, aiming to connect consumers with local merchants and provide value-driven offerings. Its competitive advantage lies in its brand recognition and established network of merchants.
Total Addressable Market (TAM)
The estimated total addressable market for online deals and marketplaces is around $400 billion. Groupon is positioned to capture a portion of this TAM through its local experiences, goods marketplace, and travel deals offerings.
Upturn SWOT Analysis
Strengths
- Brand recognition
- Established merchant network
- Diverse range of offerings
- Mobile app presence
Weaknesses
- Dependence on discounts
- Customer service issues
- Intense competition
- Fluctuating profitability
Opportunities
- Expansion into new markets
- Partnerships with local businesses
- Investment in mobile technology
- Focus on personalized recommendations
Threats
- Increased competition from larger e-commerce players
- Changing consumer behavior
- Economic downturns
- Negative reviews
Competitors and Market Share
Key Competitors
- YELP (YELP)
- EBAY (EBAY)
- AMAZON (AMZN)
Competitive Landscape
Groupon faces intense competition from larger e-commerce players and other daily deal platforms. Its advantages include brand recognition and an established merchant network, while its disadvantages include reliance on discounts and customer service issues.
Growth Trajectory and Initiatives
Historical Growth: Groupon experienced rapid growth in its early years, but has faced challenges in sustaining growth over time.
Future Projections: Analyst estimates suggest moderate growth for Groupon in the coming years, driven by its focus on local experiences and mobile commerce.
Recent Initiatives: Groupon has been focusing on streamlining its operations, investing in technology, and expanding its merchant network.
Summary
Groupon has faced many challenges with increased competition, consumer trend changes, and profitability. Although it holds strong in brand recognition and the amount of offerings, it needs to improve its customer services and reduce its dependence on discounts. It needs to look out for changes in economy and any reviews it is receiving from consumers. It's focus on streamlining operations, is going to play a big role.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Analyst estimates
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Investment decisions should be made after consulting with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Groupon Inc
Exchange NASDAQ | Headquaters Chicago, IL, United States | ||
IPO Launch date 2011-11-04 | CEO & Director Mr. Dusan Senkypl | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 2079 | Website https://www.groupon.com |
Full time employees 2079 | Website https://www.groupon.com |
Groupon, Inc. operates a marketplace that connects consumers to merchants by offering goods and services at a discount in North America and international. The company provides deals in various categories, including beauty and wellness, and dining, as well as various types of experiences and services; and discounted and market rates for hotels, airfare, and package deals, as well as deals on various product lines, such as electronics, sporting goods, jewelry, toys, household items, and apparel. It offers its deal offerings to customers through websites; search engines; applications and mobile websites, which enable consumers to browse, purchase, manage, and redeem deals on their mobile devices; emails and push notifications; affiliate channels; social and display advertising; and offline marketing. Groupon, Inc. was incorporated in 2008 and is headquartered in Chicago, Illinois.

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