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GRPN 
Groupon Inc (GRPN)
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Upturn Advisory Summary
12/05/2025: GRPN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $35.33
1 Year Target Price $35.33
| 2 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -58.16% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 723.40M USD | Price to earnings Ratio - | 1Y Target Price 35.33 |
Price to earnings Ratio - | 1Y Target Price 35.33 | ||
Volume (30-day avg) 4 | Beta 0.07 | 52 Weeks Range 9.21 - 43.08 | Updated Date 12/6/2025 |
52 Weeks Range 9.21 - 43.08 | Updated Date 12/6/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -3.54 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-06 | When - | Estimate 0.02 | Actual -2.92 |
Profitability
Profit Margin -28.53% | Operating Margin (TTM) 1.73% |
Management Effectiveness
Return on Assets (TTM) 1.04% | Return on Equity (TTM) -15.21% |
Valuation
Trailing PE - | Forward PE 17.39 | Enterprise Value 842664521 | Price to Sales(TTM) 1.46 |
Enterprise Value 842664521 | Price to Sales(TTM) 1.46 | ||
Enterprise Value to Revenue 1.7 | Enterprise Value to EBITDA 17.42 | Shares Outstanding 40754803 | Shares Floating 26664645 |
Shares Outstanding 40754803 | Shares Floating 26664645 | ||
Percent Insiders 13.51 | Percent Institutions 96.53 |
Upturn AI SWOT
Groupon Inc
Company Overview
History and Background
Groupon, Inc. was founded in November 2008. It started as The Point, a social activism platform. It evolved into Groupon, a daily deals website offering discounts on local experiences, goods, and services. It went public in 2011 and has undergone several strategic shifts, including a focus on marketplace and long-tail inventory.
Core Business Areas
- Local: Offers discounts on local experiences such as restaurants, spas, activities, and events.
- Goods: Sells discounted merchandise, including electronics, apparel, home goods, and beauty products.
- Travel: Provides discounted travel deals on hotels, flights, and vacation packages.
Leadership and Structure
CEO: Dusan Senkypl. The organizational structure is focused around its core business areas (Local, Goods, Travel) with supporting functions like marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- Local Deals: Discounts on restaurants, spas, and activities. Competitors include LivingSocial (defunct), Yelp, and daily deal providers of local news websites. Groupon has a sizable user base, but market share data is fragmented. Revenue data specific to 'Local Deals' is embedded within Groupon's overall revenue.
- Goods Marketplace: Wide range of discounted merchandise. Competitors include Amazon, Overstock, and other e-commerce retailers. Specific market share is challenging to isolate. Revenue data specific to 'Goods Marketplace' is embedded within Groupon's overall revenue.
- Groupon+: A membership program offering discounts and perks. Competitors include Amazon Prime and other subscription services. Revenue data specific to 'Groupon+' is embedded within Groupon's overall revenue.
Market Dynamics
Industry Overview
The deals and discounts industry is competitive, driven by consumer demand for value. It's facing headwinds from increased competition from established e-commerce players and changing consumer preferences.
Positioning
Groupon positions itself as a leading marketplace for local experiences and discounted goods. Its competitive advantages include its brand recognition and large user base.
Total Addressable Market (TAM)
The TAM for local commerce and e-commerce is substantial, estimated to be in the trillions of dollars globally. Groupon's positioning allows it to tap into a portion of this market. The precise TAM that is addressable by Groupon has shifted as the company adjusted it's strategy
Upturn SWOT Analysis
Strengths
- Brand recognition
- Large customer base
- Established relationships with merchants
- Data-driven marketing capabilities
Weaknesses
- Reliance on discounts can erode brand value
- High customer acquisition costs
- Competition from larger e-commerce players
- History of strategic shifts
Opportunities
- Expanding into new geographic markets
- Developing new products and services
- Leveraging data analytics to improve personalization
- Partnerships with other businesses
Threats
- Increased competition
- Changing consumer preferences
- Economic downturn
- Negative publicity
Competitors and Market Share
Key Competitors
- YELP
- GOOGL
- AMZN
Competitive Landscape
Groupon faces intense competition from large tech companies with extensive resources. To maintain its position it will have to innovate and find new sources of revenue while maintaining brand awareness.
Major Acquisitions
LivingSocial
- Year: 2016
- Acquisition Price (USD millions): 0
- Strategic Rationale: Groupon acquired assets and personnel of LivingSocial as LivingSocial exited the market.
Growth Trajectory and Initiatives
Historical Growth: Groupon's growth has been inconsistent, with periods of rapid expansion followed by declines. The company has focused on profitability and efficiency improvements.
Future Projections: Analyst estimates vary widely, depending on the company's ability to execute its strategy and adapt to market changes. Future projections vary based on new initiatives and marketing strategies.
Recent Initiatives: Focus on streamlining operations, expanding its marketplace offerings, and improving customer experience.
Summary
Groupon is a well-known brand in the deals and discounts space but faces stiff competition and has struggled with consistent growth. It's working on streamlining operations and expanding its marketplace. High customer acquisition costs and changing consumer preferences are critical challenges. Future success relies on successful execution of strategic initiatives and adaptation to the evolving market.
Similar Stocks
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Market Research Reports
- Analyst Reports
Disclaimers:
This analysis is based on available data and is not financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Groupon Inc
Exchange NASDAQ | Headquaters Chicago, IL, United States | ||
IPO Launch date 2011-11-04 | CEO & Director Mr. Dusan Senkypl | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 2079 | Website https://www.groupon.com |
Full time employees 2079 | Website https://www.groupon.com | ||
Groupon, Inc. operates a marketplace that connects consumers to merchants by offering goods and services at a discount in North America and international. The company provides deals in various categories, including beauty and wellness, and dining, as well as various types of experiences and services; and discounted and market rates for hotels, airfare, and package deals, as well as deals on various product lines, such as electronics, sporting goods, jewelry, toys, household items, and apparel. It offers its deal offerings to customers through websites; search engines; applications and mobile websites, which enable consumers to browse, purchase, manage, and redeem deals on their mobile devices; emails and push notifications; affiliate channels; social and display advertising; and offline marketing. Groupon, Inc. was incorporated in 2008 and is headquartered in Chicago, Illinois.
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