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Upturn AI Summary - About
Hyatt Hotels Corporation(H)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for H
10/23/2026: H (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Hyatt Hotels Corporation is a global hospitality leader focused on luxury and upper-upscale segments. The company has successfully transitioned toward an asset-light business model, emphasizing management and franchise fees to drive stable cash flow. Its primary investment story centers on expanding its footprint in luxury and all-inclusive resorts, supported by a loyal customer base via the World of Hyatt program. Key risks include cyclical travel demand, potential macroeconomic downturns, and competition from both larger hotel chains and alternative lodging platforms. The stock is best suited for growth-oriented investors who recognize the cyclical nature of hospitality and are comfortable with the company's capital-reinvestment strategy.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | Hyatt's focus on expanding its fee-based business model and luxury portfolio offers meaningful growth potential. |
| Momentum investor | Mixed fit | Momentum depends on positive travel demand trends and the successful execution of brand integrations. |
| Value investor | Mixed fit | Valuation often tracks the broader hospitality cycle, requiring entry at favorable cyclical points. |
| Dividend investor | Weak fit | Hyatt prioritizes share repurchases and reinvestment over dividend payments. |
| Low-risk investor | Weak fit | Hospitality stocks are inherently cyclical and subject to macroeconomic volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock is sensitive to economic cycles and global travel disruptions. |
| Valuation risk | Medium | Market pricing fluctuates based on expectations for RevPAR growth and travel industry health. |
| Competition risk (Marriott/Hilton scale) | High | Larger competitors possess greater scale, which can pressure margins and market share. |
| Business quality | Strong | Hyatt's premium brand positioning and loyal customer base provide a strong business moat. |
| Dividend income | Low | The company does not prioritize dividend yield as part of its capital allocation. |
| Execution risk | Medium | Integration of acquired properties and successful brand scaling is vital for long-term value. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -14.48% | Avg. Invested days 39 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 16.26B USD | Price to earnings Ratio 213.06 | 1Y Target Price 196.44 |
Price to earnings Ratio 213.06 | 1Y Target Price 196.44 | ||
Volume (30-day avg) 804.2K shares | Beta 1.4 | 52 Weeks Range 133.71 - 206.69 | Updated Date 10/24/2026 |
52 Weeks Range 133.71 - 206.69 | Updated Date 10/24/2026 | ||
Dividends yield (FY) 0.34% | Basic EPS (TTM) 0.81 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Management & Franchise Fees | Recurring fees from managing properties or licensing the Hyatt brand to third-party owners. | This is the core, high-margin engine that scales as Hyatt adds more hotels to its network. |
| Owned & Leased Hotels | Direct revenue from properties Hyatt owns or leases. | These properties are capital-intensive but provide direct exposure to high-end travel demand. |
| Geographic Exposure | Global operations with significant concentration in the Americas and growth in Asia-Pacific and EMEA. | Global reach provides diversification but exposes the company to regional geopolitical and economic risks. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-29 | When Before Market | Estimate 0.68 | Actual - |
Profitability
Profit Margin 2.33% | Operating Margin (TTM) 16.75% |
Management Effectiveness
Return on Assets (TTM) 2.19% | Return on Equity (TTM) 2.16% |
Valuation
Trailing PE 213.06 | Forward PE 27.93 | Enterprise Value 18.77B | Price to Sales(TTM) 4.8 |
Enterprise Value 18.77B | Price to Sales(TTM) 4.8 | ||
Enterprise Value to Revenue 2.62 | Enterprise Value to EBITDA 21.29 | Shares Outstanding 41.60M | Shares Floating 40.15M |
Shares Outstanding 41.60M | Shares Floating 40.15M | ||
Percent Insiders 3.36 | Percent Institutions 124.18 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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