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Upturn AI Summary - About
Hyatt Hotels Corporation(H)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for H
10/09/2026: H (1-star) is currently NOT-A-BUY. Pass it for now.
Hyatt Hotels Corporation is a prominent global hospitality company that operates a diverse portfolio of luxury and lifestyle hotel brands, emphasizing a high-touch guest experience. The company’s primary strengths lie in its well-regarded loyalty program and successful transition toward an asset-light business model, which improves capital efficiency. Its main growth opportunity is the continued scale of its inclusive resort portfolio. However, investors should monitor risks associated with economic cycles, intense competition from larger hospitality chains and alternative lodging platforms, and the execution of ongoing brand integration. Hyatt may best suit growth-oriented investors who are comfortable with the cyclical nature of the global travel industry.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | Hyatt's strategy of expanding its luxury and all-inclusive footprint positions it for potential long-term growth in travel demand. |
| Momentum investor | Mixed fit | Momentum depends on broader travel sector sentiment and positive earnings surprises, requiring a strong market upturn. |
| Value investor | Mixed fit | Valuation is often tied to cyclical expectations, making it a fit only when the stock is priced below intrinsic asset value. |
| Dividend investor | Weak fit | The company prioritizes capital reinvestment and share buybacks over consistent or high dividend payments. |
| Low-risk investor | Weak fit | Hospitality stocks are inherently sensitive to economic cycles and global travel disruptions, increasing volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock is sensitive to macroeconomic news and global travel trends. |
| Valuation risk | Medium | Market expectations for luxury travel growth must be consistently met to justify premium valuations. |
| Competition risk (Marriott/Hilton/Airbnb) | High | Larger scale competitors and alternative lodging platforms exert pressure on market share and pricing power. |
| Business quality | Strong | Hyatt maintains a strong reputation and brand equity in the luxury market segment. |
| Dividend income | Low | Investors seeking immediate cash flow will find limited appeal in the current capital allocation policy. |
| Execution risk | Medium | Successfully scaling the all-inclusive model and integrating new brands is essential for long-term targets. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -10.6% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/09/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 15.26B USD | Price to earnings Ratio 199.93 | 1Y Target Price 196.88 |
Price to earnings Ratio 199.93 | 1Y Target Price 196.88 | ||
Volume (30-day avg) 782.9K shares | Beta 1.4 | 52 Weeks Range 133.71 - 206.69 | Updated Date 10/10/2026 |
52 Weeks Range 133.71 - 206.69 | Updated Date 10/10/2026 | ||
Dividends yield (FY) 0.38% | Basic EPS (TTM) 0.81 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Management & Franchise Fees | Revenue generated from managing and franchising hotels under Hyatt brand names. | This is the most stable and highest-margin part of the business. |
| Owned & Leased Hotels | Revenue from properties directly owned or leased by the corporation. | This segment is more capital-intensive and cyclical, with higher profit potential during peaks. |
| Leisure & All-Inclusive | Resort operations and vacation ownership products. | A key growth engine focused on the vacation and experience-based travel segment. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 199.93 | Forward PE 27.93 | Enterprise Value 18.77B | Price to Sales(TTM) 4.51 |
Enterprise Value 18.77B | Price to Sales(TTM) 4.51 | ||
Enterprise Value to Revenue 2.62 | Enterprise Value to EBITDA 21.29 | Shares Outstanding 41.60M | Shares Floating 40.15M |
Shares Outstanding 41.60M | Shares Floating 40.15M | ||
Percent Insiders 3.36 | Percent Institutions 121.87 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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