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H 
Hyatt Hotels Corporation (H)
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Upturn Advisory Summary
12/09/2025: H (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
22 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $167.57
1 Year Target Price $167.57
| 7 | Strong Buy |
| 1 | Buy |
| 13 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -19.92% | Avg. Invested days 37 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/09/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 14.62B USD | Price to earnings Ratio - | 1Y Target Price 167.57 |
Price to earnings Ratio - | 1Y Target Price 167.57 | ||
Volume (30-day avg) 22 | Beta 1.29 | 52 Weeks Range 102.11 - 167.52 | Updated Date 12/8/2025 |
52 Weeks Range 102.11 - 167.52 | Updated Date 12/8/2025 | ||
Dividends yield (FY) 0.38% | Basic EPS (TTM) -0.73 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.64% | Operating Margin (TTM) 13.93% |
Management Effectiveness
Return on Assets (TTM) 2.2% | Return on Equity (TTM) -2.29% |
Valuation
Trailing PE - | Forward PE 34.84 | Enterprise Value 20365183384 | Price to Sales(TTM) 4.38 |
Enterprise Value 20365183384 | Price to Sales(TTM) 4.38 | ||
Enterprise Value to Revenue 2.95 | Enterprise Value to EBITDA 30.81 | Shares Outstanding 41819241 | Shares Floating 40200566 |
Shares Outstanding 41819241 | Shares Floating 40200566 | ||
Percent Insiders 3.46 | Percent Institutions 129.98 |
Upturn AI SWOT
Hyatt Hotels Corporation
Company Overview
History and Background
Hyatt Hotels Corporation was founded by Jay Pritzker in 1957 with the acquisition of the Hyatt House motel near Los Angeles International Airport. Over the decades, Hyatt has grown into a global hospitality leader, diversifying its brand portfolio and expanding its international presence. Key milestones include its initial public offering in 1970, the introduction of the Grand Hyatt and Park Hyatt brands in the 1980s, and significant portfolio growth through acquisitions and management contracts.
Core Business Areas
- Hotel Ownership and Leasing: Hyatt Hotels Corporation owns, leases, or manages a portfolio of hotels under various Hyatt brands. This segment involves direct ownership stakes or long-term lease agreements for hotel properties.
- Hotel Management and Franchising: The core of Hyatt's business involves managing hotels owned by third parties and franchising its brands. This generates fees based on gross room revenue and other services.
- Loyalty Program: World of Hyatt is Hyatt's customer loyalty program, designed to drive repeat business and customer engagement through points, elite status, and exclusive benefits.
Leadership and Structure
Hyatt Hotels Corporation is led by a Board of Directors and an executive management team. The organizational structure is typically divided into global operations, brand management, development, finance, and human resources, with regional leadership overseeing operations in different geographic areas.
Top Products and Market Share
Key Offerings
- Park Hyatt: A luxury brand offering sophisticated accommodations and personalized service in prime urban and resort locations. Competitors include Four Seasons, St. Regis, and Ritz-Carlton.
- Grand Hyatt: A premium brand offering upscale accommodations and extensive amenities, often catering to business and leisure travelers. Competitors include Marriott, Hilton, and InterContinental.
- Hyatt Regency: A full-service brand providing comfortable accommodations and meeting facilities, suitable for both business and leisure. Competitors include Westin, Sheraton, and Omni.
- Hyatt Centric: A lifestyle-oriented brand designed for modern travelers seeking local experiences and stylish surroundings in prime city locations. Competitors include Andaz, Kimpton, and Aloft.
- Thompson Hotels: A luxury lifestyle brand known for its unique design, culinary experiences, and vibrant atmosphere. Competitors include The EDITION, 1 Hotels, and W Hotels.
- Alila Hotels & Resorts: A luxury brand focused on eco-friendly design and immersive experiences in natural settings. Competitors include Aman Resorts, Six Senses, and Belmond.
Market Dynamics
Industry Overview
The global hospitality industry is characterized by intense competition, fluctuating demand driven by economic conditions and travel trends, and an increasing focus on guest experience, technology, and sustainability. The industry has seen significant recovery post-pandemic, with a strong rebound in leisure travel and a gradual return of business travel.
Positioning
Hyatt Hotels Corporation is positioned as a premium and luxury hospitality provider with a strong focus on differentiated brands and guest loyalty. Its competitive advantages include a robust loyalty program (World of Hyatt), a diversified brand portfolio catering to various traveler segments, and a strategic approach to growth through both organic development and targeted acquisitions.
Total Addressable Market (TAM)
The global hotel market is valued in the hundreds of billions of dollars and is expected to continue growing. Hyatt Hotels Corporation operates within the premium and luxury segments of this market, which represents a substantial portion of the overall TAM. Hyatt's strategy aims to capture a growing share of this segment through brand expansion and strategic partnerships.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and reputation, particularly in the luxury and upper-upscale segments.
- Loyal customer base driven by the successful World of Hyatt loyalty program.
- Diverse portfolio of brands catering to different market segments and traveler preferences.
- Strategic acquisitions that have expanded its brand portfolio and geographic reach.
- Experienced management team with a deep understanding of the hospitality industry.
Weaknesses
- Smaller global footprint and fewer properties compared to some of its larger competitors.
- Reliance on third-party owners and franchisees can sometimes lead to challenges in maintaining brand standards.
- Higher price points for some of its luxury brands may limit market penetration in price-sensitive segments.
- Vulnerability to economic downturns and global events impacting travel.
Opportunities
- Expansion into emerging markets and underserved geographies.
- Further development of lifestyle and luxury brands to capture evolving consumer preferences.
- Leveraging technology to enhance guest experience and operational efficiency.
- Growing demand for sustainable and eco-friendly travel options.
- Potential for further strategic acquisitions to gain market share and brand diversification.
Threats
- Intensifying competition from established hotel chains and new entrants (e.g., Airbnb).
- Rising operating costs, including labor and supplies.
- Geopolitical instability, pandemics, and natural disasters that disrupt travel.
- Changes in consumer spending habits and economic recession.
- Regulatory changes impacting the hospitality industry.
Competitors and Market Share
Key Competitors
- Marriott International (MAR)
- Hilton Worldwide Holdings (HLT)
- InterContinental Hotels Group (IHG)
Competitive Landscape
Hyatt's competitive advantage lies in its focused portfolio of premium and luxury brands and its strong loyalty program. However, it faces significant competition from larger, more diversified hotel groups with broader global footprints and a wider range of brands across all market segments.
Major Acquisitions
Dream Hotel Group
- Year: 2022
- Acquisition Price (USD millions): 300
- Strategic Rationale: This acquisition significantly expanded Hyatt's lifestyle portfolio, adding 12 new hotel brands and a robust pipeline of new properties in key urban and resort destinations globally.
Welk Hospitality
- Year: 2023
- Acquisition Price (USD millions): 275
- Strategic Rationale: This acquisition broadened Hyatt's resort and vacation ownership offerings, enhancing its presence in the leisure travel market and expanding its portfolio with established brands like Welk Resorts.
Growth Trajectory and Initiatives
Historical Growth: Hyatt has demonstrated consistent historical growth in its property portfolio and revenue prior to the pandemic. The company has expanded its global presence and diversified its brand offerings through strategic development and acquisitions.
Future Projections: Analyst projections suggest continued recovery and growth for Hyatt, driven by a strong rebound in travel demand, particularly in the leisure and luxury segments. Future growth is expected to be fueled by new hotel openings, strategic partnerships, and potential acquisitions.
Recent Initiatives: Hyatt has focused on expanding its lifestyle and luxury brands, such as the acquisition of Dream Hotel Group and the continued growth of brands like Thompson Hotels and Alila. The company is also investing in technology to enhance guest experiences and operational efficiency, and is prioritizing sustainable practices across its portfolio.
Summary
Hyatt Hotels Corporation is a strong player in the premium and luxury hospitality market, bolstered by its successful loyalty program and strategic brand acquisitions. While it faces intense competition from larger rivals, its focus on differentiated guest experiences and expansion into growing lifestyle segments positions it well for continued recovery and growth. Key areas to watch include its ability to expand its global footprint and adapt to evolving travel trends.
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Sources and Disclaimers
Data Sources:
- Hyatt Hotels Corporation Investor Relations
- SEC Filings (10-K, 10-Q)
- Industry Market Research Reports
- Financial News and Analysis Websites
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Market share data and financial figures are estimates and may vary depending on the source and methodology. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hyatt Hotels Corporation
Exchange NYSE | Headquaters Chicago, IL, United States | ||
IPO Launch date 2009-11-05 | President, CEO & Director Mr. Mark Samuel Hoplamazian | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 52000 | Website https://www.hyatt.com |
Full time employees 52000 | Website https://www.hyatt.com | ||
Hyatt Hotels Corporation operates as a hospitality company in the United States and internationally. It operates through Owned and Leased Hotels, Americas Management and Franchising, ASPAC Management and Franchising, EAME Management and Franchising, and Apple Leisure Group segments. The company manages, franchises, licenses, owns, and leases portfolio of properties, consisting of full-service hotels and resorts, select service hotels, and other properties, including timeshare, fractional, residential, vacation, and condominium units. It operates its properties under the Park Hyatt, Alila, Miraval, Impression by Secrets, The Unbound Collection by Hyatt, Andaz, Thompson Hotels, The Standard, Dream Hotels, The StandardX, Breathless Resorts & Spas, JdV by Hyatt, Bunkhouse Hotels, Me and All Hotels, Zoëtry Wellness & Spa Resorts, Hyatt Ziva, Hyatt Zilara, Secrets Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Sunscape Resorts & Spas, Alua Hotels & Resorts, Grand Hyatt, Hyatt Regency, Destination by Hyatt, Hyatt Centric, Hyatt Vacation Club, Hyatt, Caption by Hyatt, Hyatt Place, Hyatt House, Hyatt Studios, and UrCove brand name. The company offers short-term vacation rental platform, Homes & Hideaways by World of Hyatt, that features direct booking for short-term private home rentals in the United States, as well as distribution and destination management services. It primarily serves corporations; national, state, and regional associations; specialty market accounts, including social, government, military, educational, religious, and fraternal organizations; travel agency and luxury organizations; and a group of individual consumers. It also operates World of Hyatt loyalty program, which rewards points that can be redeemed for hotel nights and other rewards. Hyatt Hotels Corporation was founded in 1957 and is headquartered in Chicago, Illinois.
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