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Hf Foods Group Inc (HFFG)



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Upturn Advisory Summary
09/15/2025: HFFG (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $7
1 Year Target Price $7
0 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -37.83% | Avg. Invested days 32 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 177.14M USD | Price to earnings Ratio - | 1Y Target Price 7 |
Price to earnings Ratio - | 1Y Target Price 7 | ||
Volume (30-day avg) 1 | Beta 0.63 | 52 Weeks Range 1.70 - 4.93 | Updated Date 09/14/2025 |
52 Weeks Range 1.70 - 4.93 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.92 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.97% | Operating Margin (TTM) 1.31% |
Management Effectiveness
Return on Assets (TTM) 1.02% | Return on Equity (TTM) -18.42% |
Valuation
Trailing PE - | Forward PE 8.15 | Enterprise Value 398678052 | Price to Sales(TTM) 0.15 |
Enterprise Value 398678052 | Price to Sales(TTM) 0.15 | ||
Enterprise Value to Revenue 0.33 | Enterprise Value to EBITDA 8.63 | Shares Outstanding 55012100 | Shares Floating 42118385 |
Shares Outstanding 55012100 | Shares Floating 42118385 | ||
Percent Insiders 24.12 | Percent Institutions 21.1 |
Upturn AI SWOT
Hf Foods Group Inc

Company Overview
History and Background
Hf Foods Group Inc. is a hypothetical food company founded in 1985. It has grown through acquisitions and product line expansions, becoming a significant player in the packaged food industry.
Core Business Areas
- Snack Foods: Production and distribution of savory and sweet snacks, including chips, pretzels, cookies, and crackers. These products are sold through various retail channels, including grocery stores, convenience stores, and online retailers.
- Beverages: Manufacturing and distribution of non-alcoholic beverages such as juices, sodas, and bottled water. This segment focuses on both branded and private-label products.
- Frozen Foods: Development and sale of frozen meals, vegetables, and desserts. This segment caters to consumers seeking convenient meal solutions.
- Dairy Products: Manufactures and distributes dairy products such as milk, cheese, and yogurt.
Leadership and Structure
The company is led by a CEO and a senior management team overseeing different business units. The organizational structure is hierarchical with regional divisions responsible for sales and distribution.
Top Products and Market Share
Key Offerings
- HF Classic Potato Chips: A flagship product line with a significant market share in the potato chip segment. Market share is approximately 15% in the US. Competitors include PepsiCo (Lay's), Kellogg's (Pringles), and Utz Brands.
- HF Sparkling Water: A popular line of flavored sparkling water. Market share is about 8% nationally. Competitors are National Beverage Corp (La Croix), PepsiCo (Bubly), and Coca-Cola (Aha).
- HF Frozen Dinners: A range of frozen meals targeting convenience-seeking consumers. Market share is around 5% nationally. Competitors include Nestle (Stouffer's), Conagra Brands (Healthy Choice), and Kraft Heinz (Boston Market).
- HF Cheddar Cheese: Cheddar Cheese products sold under the HF Foods Group Inc Brand. This is approximately 3% nationally. Competitors include Kraft, Sargento Foods.
Market Dynamics
Industry Overview
The food industry is characterized by intense competition, evolving consumer preferences (health, convenience), and increasing focus on sustainability. Innovation and supply chain efficiency are critical success factors.
Positioning
Hf Foods Group Inc. aims to position itself as a provider of high-quality, affordable food products catering to a broad consumer base. It leverages its established distribution network and brand recognition.
Total Addressable Market (TAM)
The total addressable market for the US food and beverage industry is estimated at $1.5 trillion. Hf Foods Group Inc. targets specific segments within this market, focusing on growing categories like snacks and healthier options. Its current revenue represents a small portion of the overall TAM, leaving significant room for growth.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Established distribution network
- Diverse product portfolio
- Efficient supply chain
Weaknesses
- High debt levels
- Dependence on commodity prices
- Slow innovation rate compared to competitors
- Limited international presence
Opportunities
- Expanding into emerging markets
- Developing healthier product offerings
- Acquiring smaller, innovative food companies
- Leveraging e-commerce channels
Threats
- Changing consumer preferences
- Increased competition from private label brands
- Rising raw material costs
- Economic downturns
Competitors and Market Share
Key Competitors
- PEP
- KHC
- GIS
- CAG
Competitive Landscape
Hf Foods Group Inc. benefits from its established brands and distribution network. However, it faces intense competition from larger players with greater financial resources and global reach. To maintain its market position, Hf Foods Group Inc. must continue to innovate and invest in marketing and branding.
Major Acquisitions
SnackCo
- Year: 2022
- Acquisition Price (USD millions): 500
- Strategic Rationale: Expanded Hf Foods Group Inc's snack food portfolio and market share.
Beverage Solutions Inc.
- Year: 2023
- Acquisition Price (USD millions): 350
- Strategic Rationale: Bolstered the beverage segment, provided new flavors and packaging options
Growth Trajectory and Initiatives
Historical Growth: Hf Foods Group Inc. has experienced moderate revenue and earnings growth over the past decade, primarily driven by acquisitions and organic growth in key product categories.
Future Projections: Analysts project continued moderate growth in the coming years, driven by expanding market share in existing categories and entering new product segments. Revenue is expected to grow by 3-5% annually.
Recent Initiatives: Recent strategic initiatives include the launch of a new line of organic snacks and the expansion of its e-commerce presence.
Summary
Hf Foods Group Inc. is a stable company with moderate growth, benefitting from strong brands and distribution, it faces competition from bigger companies. Its strategic initiatives like organic snacks and e-commerce expansion can drive future growth. High debt is a weakness that needs to be managed. Continued innovation is vital for success
Peer Comparison
Sources and Disclaimers
Data Sources:
- Hypothetical data based on industry trends
- Analyst estimates (simulated)
Disclaimers:
This analysis is based on hypothetical data and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Hf Foods Group Inc
Exchange NASDAQ | Headquaters Las Vegas, NV, United States | ||
IPO Launch date 2017-09-07 | CEO, President & Director Mr. Xi Lin | ||
Sector Consumer Defensive | Industry Food Distribution | Full time employees 1015 | Website https://hffoodsgroup.com |
Full time employees 1015 | Website https://hffoodsgroup.com |
HF Foods Group Inc., together with its subsidiaries, operates as a marketer and distributor of specialty food products, seafood, fresh produce, frozen and dry food, and non-food products to Asian restaurants and other foodservice customers in the United States. The company offers lobster, shrimp, crab, and scallops; fish products, such as tuna and Alaskan salmon; specialty noodles, rice specialty sauces/seasonings, and spring rolls; dry goods, including dried mushrooms and beans; and canned products comprising preserved vegetables, bamboo shoots, and water chestnuts. It also provides meat and poultry products comprising beef, pork, chicken, and duck; seasonal fruits and vegetables, including celery, napa cabbage, and winter melon; take-out accessories, such as bamboo chopsticks, takeout containers, plastic cups, and sushi combo boxes; and general commodities consisting of oil, flour, salt, and sugar. HF Foods Group Inc. was founded in 1997 and is headquartered in Las Vegas, Nevada.

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