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HLLY logo HLLY
Upturn stock rating
HLLY logo

Holley Inc (HLLY)

Upturn stock rating
$2.87
Last Close (24-hour delay)
upturn advisory
PASS
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  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
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Upturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

10/17/2025: HLLY (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

9 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $3.92

1 Year Target Price $3.92

Analysts Price Target For last 52 week
$3.92 Target price
52w Low $1.6
Current$2.87
52w High $4.09

Analysis of Past Performance

Type Stock
Historic Profit 6.48%
Avg. Invested days 25
Today’s Advisory PASS
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 2.0
Upturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulation Last Close 10/17/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 356.68M USD
Price to earnings Ratio -
1Y Target Price 3.92
Price to earnings Ratio -
1Y Target Price 3.92
Volume (30-day avg) 9
Beta 1.37
52 Weeks Range 1.60 - 4.09
Updated Date 10/18/2025
52 Weeks Range 1.60 - 4.09
Updated Date 10/18/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.27

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Revenue by Geography

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -5.12%
Operating Margin (TTM) 16.72%

Management Effectiveness

Return on Assets (TTM) 4.84%
Return on Equity (TTM) -6.75%

Valuation

Trailing PE -
Forward PE 7.75
Enterprise Value 865332949
Price to Sales(TTM) 0.6
Enterprise Value 865332949
Price to Sales(TTM) 0.6
Enterprise Value to Revenue 1.46
Enterprise Value to EBITDA 15.88
Shares Outstanding 120499661
Shares Floating 79352392
Shares Outstanding 120499661
Shares Floating 79352392
Percent Insiders 5.84
Percent Institutions 77.72

ai summary icon Upturn AI SWOT

Holley Inc

stock logo

Company Overview

overview logo History and Background

Holley Inc. has a long history dating back to 1903, when it was founded as the Holley Motor Company. Initially focused on carburetors for early automobiles, it evolved into a leading designer, manufacturer, and marketer of high-performance automotive aftermarket products.

business area logo Core Business Areas

  • Performance Solutions: Holley designs, manufactures, and markets a wide range of performance products, including carburetors, fuel injection systems, ignition systems, exhaust systems, and engine accessories for racing and street performance applications.
  • Fuel Systems: This segment focuses on developing and selling fuel delivery components and systems, including fuel pumps, fuel lines, and fuel filters.
  • Engine Management: This segment offers electronic engine management systems, sensors, and related components for optimizing engine performance and fuel efficiency.

leadership logo Leadership and Structure

Holley Inc. is led by a CEO and a senior management team with experience in the automotive aftermarket industry. The organizational structure includes departments for engineering, manufacturing, sales, marketing, and finance.

Top Products and Market Share

overview logo Key Offerings

  • Product Name 1: Holley Carburetors: Holley is well known as a premier carburetor brand for racing and street applications with a market share of approximately 30% in the performance carburetor market. Competitors include Edelbrock and Quick Fuel Technology.
  • Product Name 2: NOS Nitrous Oxide Systems: Holley's NOS brand is a leader in nitrous oxide systems for performance vehicles. Estimated market share is 40%. Competitors include Nitrous Express and ZEX.
  • Product Name 3: Flowmaster Exhaust Systems: Flowmaster provides various performance exhaust systems with an estimated market share of 15%. Competitors include MagnaFlow and Borla.

Market Dynamics

industry overview logo Industry Overview

The automotive aftermarket industry is driven by factors such as the aging vehicle fleet, increasing disposable income, and the desire for customization and performance enhancements. The industry is competitive, with numerous manufacturers and distributors.

Positioning

Holley Inc. holds a strong position in the performance automotive aftermarket due to its well-established brands, extensive product portfolio, and strong distribution network. Its competitive advantages include brand recognition and engineering expertise.

Total Addressable Market (TAM)

The global automotive aftermarket is expected to reach $500 billion by 2028. Holley is positioned to capture a portion of this TAM through its diverse product offerings and distribution channels.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition
  • Extensive product portfolio
  • Established distribution network
  • Engineering expertise
  • Customer loyalty

Weaknesses

  • Dependence on the automotive industry
  • Exposure to economic cycles
  • Competition from low-cost manufacturers
  • Potential supply chain disruptions

Opportunities

  • Expanding into new product categories
  • Acquiring complementary businesses
  • Increasing online sales
  • Penetrating emerging markets
  • Growing demand for electric vehicle performance products

Threats

  • Economic downturns
  • Rising raw material costs
  • Changes in government regulations
  • Increased competition
  • Shift towards electric vehicles

Competitors and Market Share

competitor logo Key Competitors

  • MGM
  • SMP
  • REVG
  • GPI

Competitive Landscape

Holley Inc. competes with other manufacturers and distributors of performance automotive aftermarket products. Its advantages include brand recognition, engineering expertise, and an extensive product portfolio. Disadvantages include competition from low-cost manufacturers and potential supply chain disruptions.

Major Acquisitions

DiabloSport

  • Year: 2014
  • Acquisition Price (USD millions): 25
  • Strategic Rationale: Expanded Holley's presence in electronic engine tuning and calibration products.

Growth Trajectory and Initiatives

Historical Growth: Holley has grown through organic product development and strategic acquisitions.

Future Projections: Future growth is projected to be driven by expansion into new markets and product categories.

Recent Initiatives: Recent initiatives include new product launches and expansion of online sales channels.

Summary

Holley Inc. is a strong player in the performance automotive aftermarket, supported by iconic brands and engineering prowess. Its extensive product portfolio and distribution network drive success. However, potential economic downturns and an industry shift towards EVs require careful consideration. Strategic acquisitions and product innovation are crucial for continued growth and maintaining a competitive edge.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings, industry reports, market analysis

Disclaimers:

The information provided is for informational purposes only and should not be considered financial advice. Market share data and estimates are based on available information and may not be precise. Financial data points are placeholder numbers.

Upturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Holley Inc

Exchange NYSE
Headquaters Bowling Green, KY, United States
IPO Launch date 2020-11-27
President, CEO & Director Mr. Matthew J. Stevenson
Sector Consumer Cyclical
Industry Auto Parts
Full time employees 1467
Full time employees 1467

Holley Inc. designs, manufactures, and distributes automotive aftermarket products to car and truck enthusiasts primarily in the United States, Canada, and Europe. Its performance automotive products include carburetors, fuel pumps, fuel injection systems, nitrous oxide injection systems, superchargers, exhaust headers, mufflers, distributors, ignition components, engine tuners, and automotive performance plumbing products; and exhaust products, as well as shifters, converters, transmission kits, transmissions, tuners, and automotive software. The company sells its products under the Holley EFI, Holley, MSD, Simpson, EDGE, Superchips, Diablosport, Accel, Flowmaster, and other brands through DTC, E-tailer, warehouse distributor, traditional retailer, automotive platforms, and jobber/installer channels. The company was founded in 1903 and is headquartered in Bowling Green, Kentucky.