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Upturn AI SWOT - About
HLLY 
Holley Inc (HLLY)
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Upturn Advisory Summary
09/15/2025: HLLY (1-star) is a SELL. SELL since 3 days. Simulated Profits (-1.59%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $3.92
1 Year Target Price $3.92
| 5 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 6.48% | Avg. Invested days 25 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 369.94M USD | Price to earnings Ratio - | 1Y Target Price 3.92 |
Price to earnings Ratio - | 1Y Target Price 3.92 | ||
Volume (30-day avg) 9 | Beta 1.43 | 52 Weeks Range 1.60 - 4.09 | Updated Date 09/15/2025 |
52 Weeks Range 1.60 - 4.09 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.27 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -5.12% | Operating Margin (TTM) 16.72% |
Management Effectiveness
Return on Assets (TTM) 4.84% | Return on Equity (TTM) -6.75% |
Valuation
Trailing PE - | Forward PE 7.67 | Enterprise Value 861717959 | Price to Sales(TTM) 0.62 |
Enterprise Value 861717959 | Price to Sales(TTM) 0.62 | ||
Enterprise Value to Revenue 1.45 | Enterprise Value to EBITDA 15.82 | Shares Outstanding 120500000 | Shares Floating 77252042 |
Shares Outstanding 120500000 | Shares Floating 77252042 | ||
Percent Insiders 5.95 | Percent Institutions 91.77 |
Upturn AI SWOT
Holley Inc
Company Overview
History and Background
Holley Performance Products was founded in 1903. It initially focused on manufacturing carburetors and has evolved into a leader in automotive performance products. The company has grown through acquisitions and product line expansions, targeting both enthusiasts and professional racers. In July 2021, Holley merged with Empower Ltd., becoming Holley Inc. (HLLY) and traded on the NYSE.
Core Business Areas
- Performance Products: Holley designs, manufactures, and markets a wide range of performance products for cars and trucks, including carburetors, fuel injection systems, exhaust systems, and engine management systems.
- Engine Management Systems: Offers electronic fuel injection (EFI) systems and related components for performance and racing applications.
- Performance Suspension: Provides suspension components and systems designed to improve vehicle handling and performance.
- Safety Equipment: Sells racing-related safety equipment.
Leadership and Structure
Holley Inc. is led by its CEO, Tom Tomlinson. The company has a board of directors overseeing the strategic direction. Holley operates through various divisions, each focusing on specific product lines.
Top Products and Market Share
Key Offerings
- Holley Carburetors: Holley carburetors are a flagship product, known for performance and reliability. They compete with Edelbrock and Quick Fuel Technology in the carburetor market. Revenue from carburetors contributes significantly to Holley's total revenue, exact market share data is not publicly available but estimates range from 30-40% within the carburetor market. Competitors include Edelbrock and Quick Fuel Technology.
- NOS Nitrous Oxide Systems: NOS provides nitrous oxide systems for performance enhancement. The market share data is not readily available but NOS is one of the leading brands in this area. Competitors include Nitrous Express.
- Holley EFI Systems: Holley EFI systems offer electronic fuel injection for modern and classic vehicles. Market share data for EFI systems is difficult to ascertain. Competitors include FuelTech and AEM Electronics.
Market Dynamics
Industry Overview
The automotive aftermarket industry is driven by vehicle aging, customization trends, and the demand for performance upgrades. The industry is competitive, with numerous manufacturers and distributors.
Positioning
Holley Inc. is positioned as a leading player in the automotive performance aftermarket, with a strong brand reputation and a broad product portfolio. It differentiates itself through innovation, quality, and a focus on enthusiast customers.
Total Addressable Market (TAM)
The global automotive aftermarket is estimated to be worth hundreds of billions of dollars. Holley Inc. is positioned to capture a portion of this market through its diverse product offerings and strong brand presence.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Diverse product portfolio
- Extensive distribution network
- Long history in the industry
- High brand awareness in enthusiast communities
Weaknesses
- Dependence on the automotive aftermarket cycle
- Potential for obsolescence with technology changes
- Sensitivity to economic downturns
- Fluctuations in raw material costs
- Inventory management challenges
Opportunities
- Expansion into new product categories
- Growth in international markets
- Strategic acquisitions of complementary businesses
- Increasing demand for electric vehicle performance parts
- Growing popularity of classic car restoration
Threats
- Intense competition from other aftermarket suppliers
- Changes in government regulations (emissions standards)
- Shifting consumer preferences
- Economic recessions
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- MPG
- Race Winning Brands
- Edelbrock LLC
Competitive Landscape
Holley Inc. has a strong brand reputation and a broad product portfolio, giving it a competitive advantage. However, it faces competition from other established players and emerging companies with innovative products.
Major Acquisitions
Simpson Performance Products
- Year: 2014
- Acquisition Price (USD millions): 180
- Strategic Rationale: Expanded Holley's presence in the safety equipment market.
Growth Trajectory and Initiatives
Historical Growth: Holley Inc. has grown both organically and through acquisitions over the past few years.
Future Projections: Analyst projections for future growth suggest moderate revenue increases, driven by new product introductions and market expansion.
Recent Initiatives: Recent initiatives include expanding into new product lines, such as EV performance parts, and strengthening its digital presence.
Summary
Holley Inc. is a leading player in the automotive aftermarket industry with a strong brand and diverse product offerings. Their growth trajectory is supported by strategic initiatives and expansion opportunities. Competition remains intense and economic conditions can impact performance. Holley will need to continue innovating and adapting to changing consumer preferences to maintain its market position.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Financial News Outlets
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is based on estimates and may not be precise. Actual performance may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Holley Inc
Exchange NYSE | Headquaters Bowling Green, KY, United States | ||
IPO Launch date 2020-11-27 | President, CEO & Director Mr. Matthew J. Stevenson | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 1467 | Website https://www.holley.com |
Full time employees 1467 | Website https://www.holley.com | ||
Holley Inc. designs, manufactures, and distributes automotive aftermarket products to car and truck enthusiasts primarily in the United States, Canada, and Europe. Its performance automotive products include carburetors, fuel pumps, fuel injection systems, nitrous oxide injection systems, superchargers, exhaust headers, mufflers, distributors, ignition components, engine tuners, and automotive performance plumbing products; and exhaust products, as well as shifters, converters, transmission kits, transmissions, tuners, and automotive software. The company sells its products under the Holley EFI, Holley, MSD, Simpson, EDGE, Superchips, Diablosport, Accel, Flowmaster, and other brands through DTC, E-tailer, warehouse distributor, traditional retailer, automotive platforms, and jobber/installer channels. The company was founded in 1903 and is headquartered in Bowling Green, Kentucky.
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