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Holley Inc (HLLY)



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Upturn Advisory Summary
08/28/2025: HLLY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $3.92
1 Year Target Price $3.92
5 | Strong Buy |
1 | Buy |
3 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 38.88% | Avg. Invested days 24 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 485.62M USD | Price to earnings Ratio - | 1Y Target Price 3.92 |
Price to earnings Ratio - | 1Y Target Price 3.92 | ||
Volume (30-day avg) 9 | Beta 1.36 | 52 Weeks Range 1.60 - 4.09 | Updated Date 08/29/2025 |
52 Weeks Range 1.60 - 4.09 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.27 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Earnings Date
Report Date 2025-08-06 | When - | Estimate 0.1 | Actual 0.09 |
Profitability
Profit Margin -5.12% | Operating Margin (TTM) 16.72% |
Management Effectiveness
Return on Assets (TTM) 4.84% | Return on Equity (TTM) -6.75% |
Valuation
Trailing PE - | Forward PE 17.51 | Enterprise Value 977397633 | Price to Sales(TTM) 0.82 |
Enterprise Value 977397633 | Price to Sales(TTM) 0.82 | ||
Enterprise Value to Revenue 1.65 | Enterprise Value to EBITDA 17.94 | Shares Outstanding 120500000 | Shares Floating 54833582 |
Shares Outstanding 120500000 | Shares Floating 54833582 | ||
Percent Insiders 5.95 | Percent Institutions 91.76 |
Upturn AI SWOT
Holley Inc

Company Overview
History and Background
Holley Inc. has a long history dating back to 1903, known for its carburetors used in automotive performance. It has evolved into a designer, manufacturer, and marketer of automotive aftermarket performance products.
Core Business Areas
- Performance Products: Designs, manufactures, and distributes performance carburetors, fuel injection systems, engine components, and exhaust systems.
- Restoration/Replacement Parts: Offers parts and components for restoring classic and muscle cars.
- Engine Management Solutions: Provides electronic engine control units (ECUs) and related software for performance tuning and engine swaps.
Leadership and Structure
Holley's leadership consists of a CEO, CFO, and other key executives. The organizational structure involves product-focused business units and functional departments.
Top Products and Market Share
Key Offerings
- Holley Carburetors: Known for high performance and used extensively in racing and street performance applications. Holley holds a significant market share in performance carburetors. Competitors include Edelbrock and Quick Fuel Technology.
- Sniper EFI: Electronic fuel injection systems designed for easy installation and tuning. Gaining market share rapidly due to ease of use and affordability. Competitors include FiTech and MSD.
- Flowmaster Exhaust: Performance exhaust systems offering improved sound and performance. Significant market presence. Competitors include Magnaflow and Borla.
Market Dynamics
Industry Overview
The automotive aftermarket industry is driven by demand for vehicle customization, performance upgrades, and restoration. The sector is experiencing growth, fueled by enthusiast spending and the increasing popularity of classic cars.
Positioning
Holley Inc. is a leading player in the automotive aftermarket, recognized for its heritage, brand reputation, and wide range of product offerings. Their competitive advantage lies in its brand recognition and distribution network.
Total Addressable Market (TAM)
The global automotive aftermarket is estimated at hundreds of billions of dollars. Holley is positioned to capture a portion of this market by focusing on high-performance and restoration segments.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Extensive Product Portfolio
- Established Distribution Network
- Focus on Innovation
Weaknesses
- Exposure to Cyclical Automotive Market
- Potential Supply Chain Vulnerabilities
- Dependence on Enthusiast Spending
- Debt levels
Opportunities
- Expansion into New Product Categories (e.g., electric vehicle performance)
- Geographic Expansion
- Strategic Acquisitions
- Growth in the restoration market
Threats
- Increased Competition
- Fluctuations in Raw Material Prices
- Changes in Automotive Regulations
- Economic Downturns
Competitors and Market Share
Key Competitors
- EDLB
- MGA
- BRXX
Competitive Landscape
Holley faces competition from established aftermarket players and emerging companies. Holley's brand and product breadth are advantages, while competitors may specialize in certain niches.
Major Acquisitions
Simpson Performance Products
- Year: 2021
- Acquisition Price (USD millions): 180
- Strategic Rationale: Expanded Holley's safety equipment offerings and market reach.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends are based on aftermarket automotive component demand. This is in-line with consumer discretionary income and automotive customization popularity.
Future Projections: Analyst projections depend on market conditions and Holley's strategic initiatives. These are not available without access to a financial data and analyst resources.
Recent Initiatives: Holley has focused on expanding its product offerings through acquisitions and internal product development, particularly in EFI systems.
Summary
Holley Inc. is a strong player in the automotive aftermarket, driven by its brand reputation and product range. The company faces cyclical market risks and competition. Strategic acquisitions and product development are key to its future growth. Managing debt is also important.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Market Analysis
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Holley Inc
Exchange NYSE | Headquaters Bowling Green, KY, United States | ||
IPO Launch date 2020-11-27 | President, CEO & Director Mr. Matthew J. Stevenson | ||
Sector Consumer Cyclical | Industry Auto Parts | Full time employees 1467 | Website https://www.holley.com |
Full time employees 1467 | Website https://www.holley.com |
Holley Inc. designs, manufactures, and distributes automotive aftermarket products to car and truck enthusiasts primarily in the United States, Canada, and Europe. Its performance automotive products include carburetors, fuel pumps, fuel injection systems, nitrous oxide injection systems, superchargers, exhaust headers, mufflers, distributors, ignition components, engine tuners, and automotive performance plumbing products; and exhaust products, as well as shifters, converters, transmission kits, transmissions, tuners, and automotive software. The company sells its products under the Holley EFI, Holley, MSD, Simpson, EDGE, Superchips, Diablosport, Accel, Flowmaster, and other brands through DTC, E-tailer, warehouse distributor, traditional retailer, automotive platforms, and jobber/installer channels. The company was founded in 1903 and is headquartered in Bowling Green, Kentucky.

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