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Horace Mann Educators Corporation (HMN)

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Upturn Advisory Summary
01/09/2026: HMN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $50.67
1 Year Target Price $50.67
| 1 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -3.21% | Avg. Invested days 44 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.84B USD | Price to earnings Ratio 11.46 | 1Y Target Price 50.67 |
Price to earnings Ratio 11.46 | 1Y Target Price 50.67 | ||
Volume (30-day avg) 3 | Beta 0.08 | 52 Weeks Range 35.38 - 47.96 | Updated Date 01/8/2026 |
52 Weeks Range 35.38 - 47.96 | Updated Date 01/8/2026 | ||
Dividends yield (FY) 3.10% | Basic EPS (TTM) 3.95 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.79% | Operating Margin (TTM) 18.34% |
Management Effectiveness
Return on Assets (TTM) 0.99% | Return on Equity (TTM) 12.03% |
Valuation
Trailing PE 11.46 | Forward PE - | Enterprise Value 2617666017 | Price to Sales(TTM) 1.1 |
Enterprise Value 2617666017 | Price to Sales(TTM) 1.1 | ||
Enterprise Value to Revenue 1.64 | Enterprise Value to EBITDA - | Shares Outstanding 40684968 | Shares Floating 40440044 |
Shares Outstanding 40684968 | Shares Floating 40440044 | ||
Percent Insiders 1.48 | Percent Institutions 103.09 |
Upturn AI SWOT
Horace Mann Educators Corporation

Company Overview
History and Background
Horace Mann Educators Corporation was founded in 1945 in Springfield, Illinois, by Horace Mann himself, a pioneer in education. Initially focused on providing insurance to educators, the company has evolved to offer a comprehensive suite of financial services tailored to the education community. Key milestones include its expansion into investment services, retirement planning, and other financial solutions to serve teachers, administrators, and school employees throughout their careers and into retirement.
Core Business Areas
- Insurance Segment: This segment provides a range of insurance products, including auto, home, life, and disability insurance, primarily to educators and their families. These products are designed to meet the unique needs and often variable income of those in the education sector.
- Retirement and Financial Services Segment: This segment focuses on retirement planning and investment solutions. It offers mutual funds, annuities, and other investment vehicles to help educators save for retirement and achieve their long-term financial goals. It also includes wealth management services.
- Group Benefits Segment: This segment provides employee benefit solutions to school districts and other educational organizations, including health insurance, dental, vision, and other ancillary benefits.
Leadership and Structure
Horace Mann Educators Corporation is led by a Board of Directors and a senior management team. The Chief Executive Officer (CEO) oversees the company's strategic direction and operations. The organizational structure is typically divided along its core business lines, with dedicated leadership for the insurance, retirement, and group benefits divisions. Key figures include the CEO, CFO, and heads of various operational and functional departments.
Top Products and Market Share
Key Offerings
- Auto and Home Insurance: Offers customized auto and home insurance policies specifically for educators, often with competitive rates and tailored coverage. Competitors include major national insurers like State Farm, GEICO, Progressive, and Allstate, as well as regional insurers. Market share within the niche of educator-focused insurance is a key differentiator.
- Life Insurance: Provides various life insurance products, including term and permanent life insurance, designed to offer financial security to educators' families. Competitors are broad, encompassing national life insurance companies and independent agents. Specific market share for educator-focused life insurance is not widely reported externally.
- Retirement Annuities and Mutual Funds: Offers a range of retirement savings and investment products, including annuities and mutual funds, to help educators plan for their post-career life. Competitors include large investment management firms, brokerages, and other financial institutions like T. Rowe Price, Vanguard, and Fidelity, as well as other annuity providers.
- 403(b) and 457(b) Plans: Facilitates and manages retirement plans for educational institutions, allowing employees to contribute pre-tax income. This is a competitive space with many providers in the K-12 and higher education markets. Competitors include large retirement plan administrators and financial institutions.
Market Dynamics
Industry Overview
Horace Mann operates within the insurance and financial services industries, with a specialized focus on the education sector. The insurance market is characterized by intense competition, regulatory oversight, and the impact of economic conditions and interest rates. The retirement services market is driven by an aging population, evolving retirement regulations, and the demand for personalized financial advice. The education sector itself faces budget constraints and changes in workforce demographics.
Positioning
Horace Mann's primary competitive advantage lies in its deep understanding and long-standing relationships within the education community. Its brand is trusted by educators, and its products and services are tailored to their specific needs. The company leverages its focused distribution channels and dedicated sales force to reach this niche market effectively.
Total Addressable Market (TAM)
The TAM for Horace Mann is significant, encompassing the millions of individuals employed in the education sector in the US, including teachers, administrators, and support staff, along with their families. This market also extends to the school districts and educational institutions that procure group benefits and retirement plans. Horace Mann is positioned as a specialist within this large TAM, aiming to capture a substantial share of the needs of its target demographic rather than competing across the entire broad financial services landscape.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and trust within the education community.
- Deep understanding of the unique needs of educators and their families.
- Focused distribution strategy leveraging relationships with schools and unions.
- Comprehensive suite of financial products and services tailored to the education sector.
- Long history and established reputation in the market.
Weaknesses
- Limited diversification beyond the education sector, making it susceptible to industry-specific downturns.
- Potential challenges in attracting younger demographics who may seek broader financial advice or digital-first solutions.
- Reliance on relationships with school districts which can be subject to budget cuts or policy changes.
- Smaller scale compared to larger, diversified financial institutions.
Opportunities
- Expansion of digital offerings and customer service platforms to enhance accessibility and engagement.
- Increased demand for retirement planning and wealth management services due to an aging educator workforce.
- Partnerships with educational organizations and associations to broaden reach and product offerings.
- Growth in specialized insurance needs within the education sector (e.g., cyber liability for schools).
- Leveraging data analytics to personalize offerings and improve customer retention.
Threats
- Intensified competition from larger financial institutions and fintech companies offering similar services.
- Changes in government regulations affecting insurance and retirement plans.
- Economic downturns impacting disposable income of educators and school district budgets.
- Interest rate fluctuations affecting investment returns and product profitability.
- Disruption from new technologies or business models in the financial services industry.
Competitors and Market Share
Key Competitors
- National Teachers Associates (NTA) Life Insurance Company (not a publicly traded US stock)
- American Equity Investment Life Holding Company (AEL)
- Lincoln National Corporation (LNC)
- Principal Financial Group (PFG)
- Ameritas Life Insurance Corp. of New York (not a publicly traded US stock)
- Nationwide Financial Services (not publicly traded as a separate entity)
Competitive Landscape
Horace Mann benefits from its niche focus and established brand loyalty among educators. However, it faces significant challenges from larger, more diversified competitors with greater resources and broader market penetration. Its advantages lie in its specialized product development and dedicated sales force for the education sector, while its disadvantages stem from its smaller scale and limited diversification compared to industry giants.
Growth Trajectory and Initiatives
Historical Growth: Horace Mann has experienced growth through a combination of organic expansion within its core markets and strategic acquisitions. Its historical growth trajectory is tied to its ability to penetrate the educator market, adapt its product offerings to evolving needs, and maintain strong customer loyalty.
Future Projections: Future projections for Horace Mann would depend on analyst expectations regarding market expansion, new product development, the impact of interest rate environments on its investment portfolio, and its ability to maintain its competitive edge in a dynamic financial services landscape. Analyst consensus on EPS and revenue growth would provide insights.
Recent Initiatives: Recent initiatives may include digital transformation efforts to enhance customer experience, product innovation to address emerging needs in the education sector, strategic partnerships, and potential acquisitions to expand its service offerings or market reach.
Summary
Horace Mann Educators Corporation is a niche player in the insurance and financial services sector, well-positioned within the education community. Its strong brand and specialized offerings are key strengths, but its limited diversification presents a vulnerability. The company needs to focus on digital transformation and adapting to evolving educator needs to capitalize on opportunities in retirement planning and wealth management while mitigating threats from larger competitors and regulatory changes.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Investor Relations website (e.g., SEC filings)
- Financial data providers (e.g., Bloomberg, Refinitiv, Yahoo Finance)
- Industry analysis reports
- Company annual reports and quarterly earnings releases
Disclaimers:
This JSON output is generated based on publicly available information and financial data. It is intended for informational purposes only and should not be considered investment advice. Market share data is estimated and may vary based on the definition of the market and the source of the data. Financial metrics and projections are subject to change and are based on historical performance and analyst expectations. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Horace Mann Educators Corporation
Exchange NYSE | Headquaters Springfield, IL, United States | ||
IPO Launch date 1991-11-15 | President, CEO & Director Ms. Marita Zuraitis | ||
Sector Financial Services | Industry Insurance - Property & Casualty | Full time employees 1750 | Website https://www.horacemann.com |
Full time employees 1750 | Website https://www.horacemann.com | ||
Horace Mann Educators Corporation, together with its subsidiaries, operates as an insurance holding company in the United States. It operates through Property & Casualty, Life & Retirement, and Supplemental & Group Benefits segments. The Property & Casualty segment offers insurance products, including private passenger auto insurance, residential home insurance, and personal umbrella insurance; standard auto coverage including liability, collision, and comprehensive; and property coverage for homeowners and renters. The Life & Retirement segment markets tax-qualified fixed, fixed indexed, and variable annuities; the Horace Mann Retirement Advantage open architecture platform and other defined contribution plans; traditional term, whole life insurance products, and indexed universal life (IUL) products. This segment also offers Life by Design, a portfolio of individual whole life and individual term insurance products that address the financial planning needs of educators; Life Select, a combination product that mixes a base of either traditional whole life, 20-pay life, or life paid-up at age 65 with a variety of term riders; single premium whole life products; and cash value term. The Supplemental & Group Benefits segment offers employer-sponsored products, including accident, critical illness, limited-benefit fixed indemnity insurance, term life, and short-term and long-term disability, as well as worksite direct products, such as supplemental heart, cancer, disability, and accident coverages. The company offers individual protection and savings solutions, including auto insurance, property insurance, liability insurance, 403(b) retirement plans, mutual funds, life insurance, student loan solutions, credit monitoring, and financial wellness workshops. It distributes its products and services through agents, brokers, and benefit specialists, as well as direct and digital channels. The company was founded in 1945 and is headquartered in Springfield, Illinois.

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